JP2018025862A - System, information processing device, information processing method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To allow a transaction result to be obtained further stably.SOLUTION: If there is selected an advertisement in which advertisement identification information to identify the advertisement is associated with introducer identification information to identify an introducer of the advertisement, a system obtains correspondence information on user identification information received from a relay device, the advertisement identification information associated with the advertisement, and the introducer identification information associated with the advertisement as outcome information on a transaction corresponding to the advertisement.SELECTED DRAWING: Figure 4

Description

  The present invention relates to a system, an information processing apparatus, an information processing method, and a program.

  When an introducer introduces an advertisement link to a user and the user who sees the advertisement page makes a transaction such as purchase of a product or service or registration of a member, a reward is paid from the advertiser to the introducer. There is a mechanism called an affiliate. A system for realizing an affiliate is called an affiliate system. As an affiliate system, for example, there is a system disclosed in Patent Document 1.

JP 2009-211125 A

Conventionally, in an affiliate system, a cookie is used to track a user who makes a transaction with an advertiser. For example, an information processing apparatus owned by a user who makes a transaction with an advertiser stores information as cookie information indicating information such as an advertisement, an advertisement introducer, and the like by using a cookie function. The affiliate system reads the cookie information from the user's information processing device, etc., when the transaction such as the purchase of the product is closed, and the transaction result of which introducer introduced which advertisement to the user. Tracking is done. Therefore, unless the user permits the cookie function, the achievement cannot be obtained and it is impossible to track who introduced which advertisement to the user who has concluded the transaction. In addition, even if the user deletes the cookie information, the result cannot be acquired, and it is impossible to track who introduced which advertisement to the user who has concluded the transaction. In other words, depending on whether or not the user allows the cookie function or whether or not the cookie information is deleted, the transaction result can be acquired or not, and the transaction result can be acquired stably. There wasn't.
An object of this invention is to enable it to acquire the result of a transaction more stably.

  The system of the present invention is a system including a user device, a relay device, and a server device, and the user device associates advertisement specifying information for specifying an advertisement with introducer specifying information for specifying an introducer of the advertisement. When the selected advertisement is selected, the advertisement specifying information associated with the advertisement and the introducer specifying information are transmitted to the relay device and notification information indicating that the advertisement is selected, The relay device receives the notification information from the user device, acquires user specifying information for specifying a user who has selected the advertisement, transmits the acquired user specifying information and the notification information to the server device, The server device receives the user specifying information and the notification information from the relay device, and includes the user specifying information, the advertisement specifying information included in the notification information, and the notification information. To obtain the corresponding information between the introducer specific information that is as a result information of the transaction corresponding to the ad.

  According to the present invention, it is possible to acquire transaction results more stably.

FIG. 1 is a diagram illustrating an example of a system configuration of an affiliate system. FIG. 2 is a diagram illustrating an example of a hardware configuration of the user apparatus. FIG. 3 is a diagram illustrating an example of a functional configuration of the user device or the like. FIG. 4 is a sequence diagram illustrating an example of processing of the affiliate system. FIG. 5 is a diagram illustrating an example of the advertisement display process. FIG. 6 is a flowchart illustrating an example of consumption trend determination processing.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

<Embodiment 1>
(System configuration)
FIG. 1 is a diagram illustrating an example of a system configuration of an affiliate system according to the present embodiment. The affiliate system includes a user device 100, an introducer device 101, an identity provider (IDP) device 102, an affiliate service provider (ASP) device 103, and an advertiser device 104. The user device 100, introducer device 101, IDP device 102, ASP device 103, and advertiser device 104 are connected to each other via a network 105.
The user device 100 is an information processing device such as a mobile phone, a smart phone, a tablet device, or a personal computer (PC) owned by a user who makes a transaction with an advertiser using the affiliate system of the present embodiment.
The introducer device 101 is an information processing device such as a mobile phone, a smart phone, a tablet device, or a PC held by an introducer (affiliator) of an advertisement.

The IDP device 102 is an information processing device such as a PC, a server device, or a tablet device that performs authentication for the user device 100, the introducer device 101, the advertiser device 104, and the like. The IDP device 102 uses, for example, a mechanism for performing authentication using an ID that is commonly used by a plurality of devices (for example, a mechanism such as an OpenID (registered trademark)), and information such as an OpenID provider that performs authentication. It is a processing device. Hereinafter, an ID issued by the IDP device 102 is referred to as an open ID. The open ID is an ID that is used in common to a plurality of devices to indicate the same object. The IDP device 102 is an example of a relay device that relays notification information from the user device 100 to the ASP device 103. In the present embodiment, it is assumed that the IDP device 102 is an open ID provider that provides an SNS service. That is, the IDP device 102 of this embodiment is an example of an SNS system that provides an SNS service. The SNS service provided by the IDP device 102 is, for example, WeChat (registered trademark), Weshin (registered trademark), Facebook (registered trademark), LINE (registered trademark), or the like. It is assumed that the user who owns the user device 100 and the introducer who owns the introducer device 101 are registered in the SNS service provided by the IDP device 102 and are users who use the SNS service.
The ASP device 103 is an information processing device such as a PC, a server device, or a tablet device that distributes an advertisement placed from the advertiser device 104 to the introducer device 101. The ASP device 103 is an example of a server device.
The advertiser device 104 is an information processing device such as a PC, a server device, or a tablet device that places an advertisement on the ASP device 103 or performs a transaction closing process with the user device 100.

(Hardware configuration)
FIG. 2 is a diagram illustrating an example of a hardware configuration of the user device 100. The user device 100 includes a CPU 201, a main storage device 202, an auxiliary storage device 203, a network I / F 204, an input device 205, and a display unit 206. The CPU 201, main storage device 202, auxiliary storage device 203, network I / F 204, input device 205, and display unit 206 are connected to each other via a system bus 207.
The CPU 201 is a central processing unit that controls processing of the user device 100. The main storage device 202 is a storage device such as a Random Access Memory (RAM) that functions as a work area for the CPU 201 or a temporary storage area for data. The auxiliary storage device 203 is a storage device such as a hard disk drive (HDD) or a solid state drive (SSD) that stores programs for executing various processes, various setting information, and the like.

A network I / F 204 is an interface used for communication with external devices such as the introducer device 101, the IDP device 102, and the advertiser device 104 via a network. The input device 205 is an input device such as a touch panel, a physical button, or a keyboard used for input by a user. The display unit 206 is a display unit such as a liquid crystal display.
The CPU 201 executes processing based on a program stored in the auxiliary storage device 203 or the like, thereby realizing the function of the user device 100 described later in FIG. 3, the processing of the user device 100 in the sequence diagram described later in FIG. Is done.

In this embodiment, the hardware configurations of the introducer device 101, the IDP device 102, the ASP device 103, and the advertiser device 104 are the same as those in FIG.
The CPU of the introducer apparatus 101 executes processing based on a program stored in the auxiliary storage device or the like of the introducer apparatus 101, so that the function of the introducer apparatus 101 described later in FIG. 3 and the sequence described later in FIG. The processing of the introducer apparatus 101 in the figure is realized.
The CPU of the IDP device executes processing based on a program stored in the auxiliary storage device or the like of the IDP device, so that the function of the IDP device 102 described later in FIG. 3 and the IDP device 102 in the sequence diagram described later in FIG. Is realized.

The CPU of the ASP device 103 executes processing based on a program stored in the auxiliary storage device or the like of the ASP device 103, whereby the function of the ASP device 103 described later in FIG. 3 and the ASP device in the sequence diagram described later in FIG. The process 103 and the process of the flowchart described later with reference to FIG.
The CPU of the advertiser device 104 executes processing based on a program stored in the auxiliary storage device or the like of the advertiser device 104, so that the function of the advertiser device 104 described later in FIG. 3 and the sequence described later in FIG. The processing of the advertiser device 104 in the figure is realized.

(Functional configuration)
FIG. 3A is a diagram illustrating an example of a functional configuration of the user device 100. The user device 100 includes an input reception unit 301, a display control unit 302, and a communication control unit 303.
The input receiving unit 301 receives input from the user to the user device 100 via the input device 205, and performs processing according to the received input. For example, when the selection of an advertisement displayed on the display unit 206 is input by the user, the input reception unit 301 receives the input. Then, the communication control unit 303 transmits notification information indicating that the advertisement has been selected, including information associated with the advertisement, to the IDP device 102 and the ASP device 103.
The display control unit 302 controls display on the display unit 206. For example, when an instruction to display an advertisement is transmitted from the introducer device 101, the display control unit 302 displays the advertisement on the display unit 206.
The communication control unit 303 communicates with an external device such as the introducer device 101 via the network I / F 204 via the network.

FIG. 3B is a diagram illustrating an example of a functional configuration of the introducer device 101. The introducer device 101 includes an input reception unit 311, a display control unit 312, an advertisement control unit 313, an authentication request unit 314, and a communication control unit 315.
The input receiving unit 311 receives an input from the introducer device 101 by the introducer via the input device of the introducer device 101, and performs processing according to the received input.
The display control unit 312 controls display on the display unit of the introducer device 101.
The advertisement control unit 313 performs control related to advertisement information. For example, when the input reception unit 311 receives an advertisement specification to be displayed on the user device 100, the advertisement control unit 313 performs control to transmit the advertisement information indicated by the received specification to the user device 100. Further, the advertisement control unit 313 performs control to acquire an advertisement selected by the introducer from the ASP device 103 based on an operation by the introducer via the input device of the introducer device 101.
The authentication request unit 314 performs processing related to authentication between the IDP device 102 and the ASP device 103.
The communication control unit 315 communicates with an external device such as the user device 100 via the network I / F of the introducer device 101 via the network.

FIG. 3C is a diagram illustrating an example of a functional configuration of the IDP device 102. The IDP device 102 includes an authentication unit 321, a relay unit 322, and a communication control unit 323.
The authentication unit 321 performs processing for authenticating the introducer device 101, the advertiser device 104, and the like in response to an authentication request from the introducer device 101, the advertiser device 104, and the like.
When an advertisement is selected by the user in the user device 100, the relay unit 322 includes information associated with the selected advertisement transmitted from the user device 100 and identification information of the user who owns the user device 100 (for example, Control to transmit an open ID or the like) to the ASP device.
The communication control unit 323 communicates with an external device such as the user device 100 via the network I / F 214 via the network.

FIG. 3D is a diagram illustrating an example of a functional configuration of the ASP device 103. The ASP device 103 includes a generation unit 331, a management unit 332, an advertisement control unit 333, an analysis unit 334, and a communication control unit 335.
The generation unit 331 generates a URL where the selected advertisement is posted for the advertisement selected as the advertisement introduced by the introducer apparatus 101 via the introducer apparatus 101 by the introducer. The generation unit 331 includes, for example, information on the advertisement ID of the advertisement and the introducer ID of the introducer in the URL where the advertisement is posted. The advertisement ID is an example of advertisement specifying information that specifies an advertisement. The introducer ID is an example of introducer specifying information for specifying an introducer. In the present embodiment, the introducer ID is an open ID of the introducer in the SNS service provided by the IDP device 102. The introducer device 101 instructs the user device 100 to display an advertisement that exists in the URL generated by the generation unit 331. When the advertisement is selected by the user device 100, the user device 100 transmits the advertisement ID and the introducer ID included in the advertisement URL to the IDP device 102.

When the advertisement is selected by the user device 100, the management unit 332 stores the advertisement ID, the introducer ID, and the correspondence information of the user specific information transmitted from the IDP device 102 as auxiliary transaction information of the ASP device 103. Store and manage in the device. In addition, the management unit 332 stores and manages the information of the advertisement put out from the advertiser device 104 in the auxiliary storage device of the ASP device 103.
The advertisement control unit 333 performs control related to advertisement information. The advertisement control unit 333 receives information on an advertisement placed from the advertiser device 104 or transmits information about the advertisement to the introducer device 101.
Based on the transaction result information managed by the management unit 332, the analysis unit 334 analyzes user preferences, consumption trends, the number of times an advertisement has been selected, the number of times an advertiser has accessed the site, and the like.
The communication control unit 335 communicates with an external device such as the introducer device 101 via the network via the network I / F of the ASP device 103.

FIG. 3E is a diagram illustrating an example of a functional configuration of the advertiser device 104. The advertiser device 104 includes a site control unit 341, a contract processing unit 342, an advertisement control unit 343, an authentication request unit 344, and a communication control unit 345.
When information indicating that an advertisement has been selected by the user device 100 is transmitted from the ASP device 103, the site control unit 341 transmits information on the website corresponding to the advertisement to the user device 100, and the website Is displayed to the user apparatus 100.
The contract processing unit 342 performs a set process related to the contract of the transaction when an application for contract of the transaction is made via the website instructed to be displayed on the user device 100 by the site control unit 341. For example, when the transaction is purchase of a product, the contract processing unit 342 performs a withdrawal control of the product price from the user's account. The contract processing unit 342 performs control to store information on the contract that has been contracted in the auxiliary storage device of the advertiser apparatus 104 when, for example, an application for contract is made. The contract processing unit 342 performs control to transmit, to the ASP device 103, information indicating that the transaction has been completed, for example, when a transaction contract application is made.

The advertisement control unit 343 performs control related to advertisement information. For example, the advertisement control unit 333 performs control for transmitting advertisement information for placement to the introducer apparatus 101.
The authentication request unit 344 performs processing related to authentication between the IDP device 102 and the ASP device 103.
The communication control unit 345 communicates with an external device such as the introducer device 101 via the network via the network I / F of the ASP device 103.

(Overview of conventional affiliate system)
Conventional affiliate systems use cookies in order to obtain transaction result information. Therefore, for example, when the user apparatus 100 does not allow cookies, the conventional affiliate system cannot acquire transaction result information.
Further, in the conventional affiliate system, the ASP device 103 manages authentication information of registered introducers and advertisers, and when the login request is received from the introducer device 101 or the advertiser device 104, the managed authentication is performed. Based on the information, the authentication process of the introducer or advertiser is performed. That is, in the conventional affiliate system, it takes time to manage the authentication information of the introducer and advertiser registered by the ASP device 103.

(Processing of affiliate system of this embodiment)
FIG. 4 is a sequence diagram showing an example of processing of the affiliate system of the present embodiment. Processing performed by the affiliate system in the present embodiment will be described with reference to FIG.
The affiliate system of the present embodiment uses the open ID issued from the IDP device 102, which is a reliable ID provider, instead of the ID managed by the ASP device 103 by utilizing the idea of the ID federation trust framework. Suppose you want to obtain transaction result information. Thereby, the affiliate system can acquire transaction result information without depending on cookies.
In step S <b> 501, the authentication request unit 344 transmits a login request to the ASP device 103.
In S <b> 502, when the communication control unit 335 receives the login request in S <b> 501, the communication control unit 335 transmits information indicating that the login request is made from the advertiser device 104 to the IDP device 102.
In step S <b> 503, the authentication unit 321 transmits a request for authentication information (for example, information on a combination of an ID and a password) necessary for authentication to the advertiser device 104 via the communication control unit 323.

In S <b> 504, when the authentication request unit 344 receives the request for authentication information in S <b> 503, the authentication request unit 344 transmits authentication information (for example, information on a combination of its own ID and password) to the IDP device 102.
In S505, the authentication unit 321 authenticates the advertiser apparatus 104 based on the authentication information transmitted in S504. For example, if the information transmitted in S504 is included in the list of registered advertiser authentication information stored in advance in the auxiliary storage device or the like of the IDP device 102, the authentication unit 321 includes the advertiser device 104. Is authenticated. Further, the authentication unit 321, for example, if the information transmitted in step S <b> 504 is not included in the information on the list of registered advertiser authentication information stored in advance in the auxiliary storage device of the IDP device 102. The main device 104 is not authenticated as invalid.
In step S <b> 506, the authentication unit 321 transmits the result of the authentication process in step S <b> 505 to the ASP device 103. Thereby, the ASP apparatus 103 can grasp | ascertain whether the advertiser apparatus 104 is legitimate. In the present embodiment, it is assumed that the advertiser device 104 has been authenticated by the authentication unit 321. In this embodiment, the authentication unit 321 uses an advertiser ID that identifies an advertiser corresponding to the advertiser device 104 as information indicating that the advertiser has been authenticated to the ASP device 103 (in this embodiment, Advertiser open ID). In addition, the authentication unit 321 sends the advertiser attribute information (for example, nickname, gender, region, etc.) corresponding to the advertiser device 104 registered in advance to the ASP device 103 together with the advertiser ID, It is good also as transmitting.

In step S <b> 507, the advertisement control unit 343 transmits advertisement information to the ASP device 103 to be introduced to the introducer, thereby placing an advertisement. When the advertisement control unit 333 receives advertisement information from the advertiser apparatus 104, the advertisement control unit 333 stores and manages the advertisement information that can be introduced by the introducer in the auxiliary storage device of the ASP apparatus 103.
In step S <b> 508, the authentication request unit 314 transmits a login request to the ASP device 103.
In step S <b> 509, when the communication control unit 335 receives the login request in step S <b> 508, the communication control unit 335 transmits information indicating that the login request is made from the introducer apparatus 101 to the IDP apparatus 102.
In step S <b> 510, the authentication unit 321 transmits a request for authentication information (for example, information on a combination of an ID and a password) to the introducer device 101 via the communication control unit 323.

In S511, when a request for authentication information is transmitted in S510, the authentication request unit 314 transmits authentication information (for example, information about a combination of its own ID and password) to the IDP device 102.
In S512, the authentication unit 321 authenticates the introducer device 101 based on the authentication information transmitted in S511. For example, if the information transmitted in S511 is included in the list of registered advertiser authentication information stored in advance in the auxiliary storage device or the like of the IDP device 102, the authentication unit 321 introduces the introducer device 101. Is authenticated. In addition, the authentication unit 321 introduces, for example, when the information transmitted in S511 is not included in the list of registered authentication information of advertisers stored in advance in the auxiliary storage device or the like of the IDP device 102. The person device 101 is not authenticated as invalid.
In step S513, the authentication unit 321 transmits the result of the authentication processing in step S512 to the ASP device 103. Thereby, the ASP apparatus 103 can grasp | ascertain whether the introducer apparatus 101 is valid. In the present embodiment, it is assumed that the advertiser device 104 has been authenticated by the authentication unit 321. In the present embodiment, the authenticating unit 321 introduces an introducer ID that identifies an introducer corresponding to the introducer device 101 as information indicating that the introducer has been authenticated to the ASP device 103 (in this embodiment, Send the introducer's open ID). The authentication unit 321 also introduces the attribute information (for example, nickname, gender, region, etc.) of the introducer corresponding to the introducer device 101 registered in advance to the ASP device 103 together with the introducer ID. It is good also as transmitting.

In step S <b> 514, the advertisement control unit 313 transmits the designation of the advertisement that has been determined to be introduced to the ASP device 103. For example, the communication control unit 315 acquires information on a list of advertisements that can be introduced from the ASP device 103 before the process of S514. The display control unit 312 displays the acquired advertisement list on the display unit of the introducer apparatus 101. Then, the introducer possessing the introducer device 101 determines an advertisement to be introduced from the advertisement list displayed on the display unit, and selects the advertisement by tapping the advertisement. The input reception unit 311 acquires an advertisement that the introducer has decided to introduce based on the operation of the introducer via the input device of the introducer apparatus 101. Then, the communication control unit 315 transmits to the ASP device 103 the designation of the advertisement determined to be introduced by the introducer acquired by the input reception unit 311. In this embodiment, it is assumed that the introducer decides to introduce an advertisement that recommends the purchase of a certain product.
In S515, the generation unit 331 generates a URL for posting the advertisement indicated by the designation received in S514. When generating the URL for posting the advertisement, the generation unit 331 includes information on an advertisement ID that identifies the advertisement and an introducer ID that identifies the introducer in the URL (for example, ***** URL & advertisement ID = CCC & introducer = BBB).

In S516, the advertisement control unit 333 transmits the advertisement information indicated by the designation received in S514 and the URL information generated in S515 to the introducer apparatus 101. Then, the advertisement control unit 313 determines the URL of the advertisement corresponding to the transmitted advertisement information as the transmitted URL. In the present embodiment, it is assumed that the advertisement is an advertisement in a format such as a banner format expressed by an image or animation.
In S517, the advertisement control unit 313 instructs the user device 100 to display the advertisement whose URL is determined in S406.
In S518, the display control unit 302 displays the advertisement indicated by the instruction received in S517 on the display unit 206.
In step S519, the input reception unit 301 detects selection of the advertisement displayed in step S518 based on a user operation via the input device 205.

FIG. 5 is a diagram illustrating an example of the advertisement display process in the present embodiment. In the present embodiment, the user device 100 and the introducer device 101 use an SNS service provided by the IDP device 102. The example of FIG. 5 shows a display screen of the user device 100 when the user who owns the user device 100 and the introducer who owns the introducer device 101 are using the chat function of the SNS service. The user is asking whether there are any recommended products. On the other hand, the introducer displays an advertisement recommended by the introducer for the question.
The introducer device 101 transmits reply information and advertisement information to the user device 100 in order to display the reply and advertisement in response to the questioner's question, and instructs the user device 100 to display the reply and advertisement. To do. This process is an example of the process of S417.
When the user apparatus 100 acquires the reply and advertisement information from the introducer apparatus 101, the user apparatus 100 displays the reply and advertisement on the display unit 206. This process is an example of the process of S518. As a result of this processing, the screen displayed on the display unit 206 is as shown in FIG.
And the user apparatus 100 detects selection of an advertisement, when the displayed advertisement is selected by a user tapping with a finger or the like. This process is an example of the process of S519.

In step S <b> 520, the communication control unit 303 transmits notification information indicating that an advertisement has been selected in the user device 100 to the IDP device 102. Further, the communication control unit 303 includes the URL information of the advertisement selected in S519 in the notification information to be transmitted. The communication control unit 303 also includes device specifying information for specifying the user device 100 (for example, pass bill information such as an assertion issued by an IDP having the IDP device 102, an IP address, etc.) in the notification information to be transmitted. .
In S521, the relay unit 322 acquires the user ID of the user who owns the user device 100 based on the device specifying information included in the notification information transmitted in S520. The user ID is an example of user specifying information for specifying a user who performs a transaction with an advertiser in the affiliate system. In the present embodiment, the user ID is an open ID in the SNS service provided by the user's IDP device 102. The relay unit 322 acquires the user ID corresponding to the device identification information transmitted in S520 from the correspondence information between the device identification information and the user ID stored in advance in the auxiliary storage device of the IDP device 102. Then, the relay unit 322 transmits the acquired user ID and the notification information transmitted in S520 to the ASP device 103.

In S522, the management unit 332 acquires the introducer ID and the advertisement ID from the URL information transmitted in S521. The management unit 332 generates correspondence information between the acquired introducer ID, the advertisement ID, and the user ID transmitted in S521. Then, the management unit 332 stores and manages the generated correspondence information as expected result information in an auxiliary storage device or the like of the ASP device 103. Expected result information is the result information of a transaction that is expected to be closed.
In step S <b> 523, the communication control unit 335 transmits information indicating that the advertisement is selected by the user device 100 to the advertiser device 104.
In S524, the site control unit 341 transmits information on the website (product website) corresponding to the advertisement displayed in S518 to the user apparatus 100, and displays the website corresponding to the transmitted website information. The unit 206 is instructed to display.
In S525, the display control unit 302 displays a website corresponding to the information on the display unit 206 based on the website information transmitted in S524.

In step S526, the input reception unit 301 applies to the advertiser device 104 for a deal based on the user's operation via the website displayed in step S525. For example, when the selection of the application button displayed on the website displayed in S525 is detected, the input receiving unit 301 applies to the advertiser apparatus 104 for the closing of the transaction. When the contract processing unit 342 receives an application for a contract for a transaction, the contract processing unit 342 performs a set process regarding the contract for the transaction.
In S <b> 527, the contract processing unit 342 transmits information indicating the contract of the transaction to the ASP device 103 via the communication control unit 345 when an application for contract of the transaction is made.
In S528, the management unit 332 receives the information indicating the contract of the transaction in S527, and then performs the following processing. That is, the management unit 332 acquires the introducer ID and the advertisement ID from the URL information transmitted in S521. The management unit 332 generates correspondence information between the acquired introducer ID, the advertisement ID, and the user ID transmitted in S521. Then, the management unit 332 stores and manages the generated correspondence information in the auxiliary storage device or the like of the ASP device 103 as contract result information. The contract result information is the result information of the contract that has been concluded.

In the present embodiment, the advertisement introduced by the introducer apparatus 101 is an advertisement that recommends the purchase of a certain product. However, for example, an advertisement that recommends member registration may be used, or a fan of the advertiser (for example, , You can be an ad that encourages you to follow), or an ad that encourages you to become a follower of someone's official account. For example, if the advertisement is an advertisement that recommends member registration, the site control unit 341 transmits information on the website for member registration in S524. Further, for example, when the advertisement is an advertisement that recommends to become a fan of the advertiser, the site control unit 341 selects a two-dimensional code such as a button or a QR code (registered trademark) selected when following in S524. Send website information including.
In the present embodiment, the introducer displays an advertisement on the user device 100 of the user via the introducer device 101 while the introducer and the user are having a conversation using the chat function of the SNS service. I decided to give instructions. However, for example, when the introducer prepares an introducer website including an advertisement, the following may be performed. For example, the user device 100 acquires information about the introducer's website from the introducer device 101, and displays a website corresponding to the acquired information on the display unit 206 based on the acquired information. And the user apparatus 100 is good also as detecting selection of the advertisement in the displayed website. The advertisement included in the introducer's website may be a banner-type advertisement, an advertisement including a two-dimensional code, or the like.

Here, the process of the affiliate system of the present embodiment when the advertisement is an advertisement of a format including a two-dimensional code will be described.
When receiving the advertisement information and the URL information generated in S515 in S516, the advertisement control unit 313 generates a two-dimensional code to be scanned when selecting the advertisement. The advertisement control unit 313 acquires information on the introducer ID and the advertisement ID from the URL generated in S515, and uses a parameter (for example, Scene_id) indicating information on the acquired introducer ID and the advertisement ID. A two-dimensional code is generated. That is, the generated two-dimensional code includes information on the introducer ID and the advertisement ID. Then, the advertisement control unit 313 places an advertisement corresponding to the received advertisement information and the generated two-dimensional code on the introducer's website.
In step S517, the advertisement control unit 313 transmits information on the introducer's website (including advertisement information) to the user apparatus 100 in response to an access request to the introducer's website from the user apparatus 100. The display unit 206 is instructed to display the introducer's website. In step S <b> 518, the display control unit 302 displays the introducer's website on the display unit 206 based on the transmitted website information.

In the case of an advertisement including a two-dimensional code, the advertisement is selected by scanning the two-dimensional code. For example, when detecting a long press of a two-dimensional code, the input receiving unit 301 instructs the display control unit 302 to display a selection screen for determining whether or not to scan a two-dimensional code. The input receiving unit 301 scans the two-dimensional code and selects information (introducer ID, advertisement) when scanning the two-dimensional code is selected via the displayed selection screen. ID, etc.).
In step S520, the communication control unit 303 transmits information included in the acquired two-dimensional code and information indicating that an advertisement has been selected in the user device 100 to the IDP device 102. In step S <b> 521, the relay unit 322 transmits the user ID and the information included in the transmitted two-dimensional code to the ASP device 103. In S522 and S528, the management unit 332 acquires the introducer ID and the advertisement ID from the information included in the transmitted two-dimensional code, and acquires the expected result information or the contracted result information.

When the advertisement is an advertisement including a two-dimensional code, the user apparatus 100 does not acquire the advertisement information in S517, and uses the two-dimensional code displayed on the display screen of the external information processing apparatus as the user apparatus. The advertisement may be selected by scanning with the two-dimensional code scanning function of the SNS service using an imaging device such as a camera 100. In addition, the user device 100 may scan the two-dimensional code using a two-dimensional code scanning function provided in the user device 100. That is, the affiliate system may perform, for example, the following processing instead of the processing of S517 to S519. It is assumed that a PC different from the user device 100 owned by the user accesses the introducer's website and displays the introducer's website on the display unit of the PC. The input receiving unit 301 scans the two-dimensional code displayed on the display unit of the PC based on a user operation via the camera of the user device 100.
Thereby, the input reception part 301 acquires the information (introducer ID, advertisement ID, etc.) contained in the two-dimensional code currently displayed on the display part of the PC, and will progress to the process after S520.
In addition, the user device 100 is not only a two-dimensional code displayed on a display unit such as a PC, but also a two-dimensional code displayed on a digital signage device installed in a street or a store, a paper medium, a signboard, or the like. The introducer ID and the advertisement ID may be acquired by scanning the two-dimensional code described in the object.
In the present embodiment, the introducer displays an advertisement on the user device 100 of the user via the introducer device 101 while the introducer and the user are having a conversation using the chat function of the SNS service. I decided to give instructions. However, for example, the introducer device 101 may post a product article (link to a product page) as an advertisement on the timeline of his / her SNS.
As described above, the affiliate system can acquire the result information through the advertisement other than the advertisement displayed by the introducer apparatus 101 on the user apparatus 100, and a reward for the introducer based on the acquired result information. Can be determined.

(Summary)
As described above, the affiliate system can acquire the transaction result information without depending on the cookie by acquiring the user ID from the IDP device 102 when the advertisement is selected. . That is, the affiliate system can acquire transaction result information even when the user apparatus 100 does not allow cookies. Thereby, the affiliate system can acquire the result of the transaction more stably.
In addition, the affiliate system does not use cookies, thereby reducing the network bandwidth required for communication between the user device 100 and the ASP device 103, and the load on resources such as the CPU and storage device between the user device 100 and the ASP device 103. it can.
In addition, when an advertisement is selected, the affiliate system acquires expected result information before a transaction is concluded, and acquires an agreement result information when a transaction is concluded. As a result, the affiliate system can manage the information about the transaction that has not been concluded but can be concluded as the expected result information, and can manage the information of the completed transaction as the contracted result information.
In this embodiment, the IDP device 102, not the ASP device 103, performs authentication processing of the introducer device 101, the advertiser device 104, and the like. Therefore, the ASP device 103 does not need to individually manage information (for example, ID and password) used for authentication of the introducer device 101, the advertiser device 104, and the like. Thereby, the affiliate system can reduce the management burden of authentication information in the ASP device 103.

In addition, the affiliate system of the present embodiment uses an open ID issued by the IDP device 102, which is a reliable IDP, instead of the ID managed by the ASP device 103 by utilizing the idea of the ID cooperation trust framework. It was. The conventional affiliate system cannot acquire transaction result information depending on whether or not the cookie of the user device 100 is permitted or deleted. For this reason, the conventional affiliate system has not been able to accurately acquire the history information of transaction results.
The affiliate system of the present embodiment can acquire history information of transaction results more accurately by acquiring and managing result information for each transaction. Thereby, the affiliate system can enable analysis such as big data analysis of the behavior on the SNS platform of the authentication and IDP based on the historical information of the result of the transaction. In addition, the affiliate system can easily determine the attribute information of the advertisement insertion applicant (introducer), and can easily determine the advertisement insertion permission and the advertisement insertion effect.

<Embodiment 2>
(Outline of this embodiment)
In the first embodiment, the affiliate system acquires and stores correspondence information between the introducer ID, the advertisement ID, and the user ID as the expected achievement information and the closing achievement information. In this embodiment, the affiliate system stores correspondence information between the introducer ID, the advertisement ID, the user ID, and the time information when the advertisement is selected as the expected result information. Further, the affiliate system stores correspondence information between the introducer ID, the advertisement ID, the user ID, and the time information when the transaction is concluded, as the contract result information. Then, the affiliate system performs a process for determining a reward for the introducer based on the expected result information or the concluded result information.
The system configuration of the affiliate system of this embodiment, the hardware configuration of each system component, and the functional configuration are the same as those of the first embodiment.

(Differences from Embodiment 1)
Compared to the first embodiment, the acquisition process of expected outcome information and contract outcome information of the present embodiment differs from S520 to S522 and S527 to S528. Of the processing of the present embodiment, differences from the first embodiment will be described.
In step S <b> 520, the communication control unit 303 transmits notification information indicating that an advertisement has been selected in the user device 100 to the IDP device 102. Further, the communication control unit 303 includes the URL information of the advertisement selected in S519 in the notification information transmitted to the IDP device 102. In addition, the communication control unit 303 also transmits device identification information for identifying the user device 100 (for example, billing information such as an assertion issued by an IDP possessing the IDP device 102, an IP address, etc.) to the IDP device 102. Included. Further, the communication control unit 303 includes the time information when the selection of the advertisement is detected in S519 in the notification information transmitted to the IDP device 102.
In step S521, the relay unit 322 acquires a user ID as in the first embodiment. Then, the relay unit 322 transmits the acquired user ID and the transmitted notification information to the ASP device 103.

In S522, the management unit 332 acquires the introducer ID and the advertisement ID from the URL information included in the notification information transmitted in S521. The management unit 332 generates correspondence information between the acquired introducer ID, the advertisement ID, the time information included in the transmitted notification information, and the user ID. Then, the management unit 332 stores and manages the generated correspondence information as expected result information in an auxiliary storage device or the like of the ASP device 103.
In S527, the contract processing unit 342 receives information indicating that the transaction has been closed and information on the time when the transaction has been closed via the communication control unit 345 when the application for closing the transaction is made. 103.
In S528, when the management unit 332 receives the information indicating the closing of the transaction in S527, the management unit 332 performs the following processing. That is, the management unit 332 acquires the introducer ID and the advertisement ID from the URL information included in the notification information transmitted in S521. The management unit 332 generates correspondence information between the acquired introducer ID, the advertisement ID, the user ID transmitted in S521, and the time information transmitted in S527. Then, the management unit 332 stores and manages the generated correspondence information in the auxiliary storage device or the like of the ASP device 103 as contract result information.

(Reward decision processing)
The affiliate system of this embodiment determines the reward to the introducer based on the expected result information and the contract result information managed.
When the introducer A introduces an advertisement that recommends the purchase of a product to a plurality of users, when the purchase transaction of the product is concluded between the user and the advertiser in the set period, the introducer in the set period A reward will be generated. In such a case, the affiliate system determines a reward for the introducer A, for example, as follows.
That is, the analysis unit 334 acquires the contract result information managed by the management unit 332. The closing result information is correspondence information of the introducer ID, the advertisement ID, the user ID, and the time information when the transaction is closed. The analysis unit 334 extracts information having an introducer ID indicating the introducer A from the contract result information managed by the management unit 332. And the analysis part 334 extracts the time information included in the set period from the extracted contract result information. The analysis unit 334 counts the number of the extracted contract result information, and determines the reward for the introducer A in the set period by multiplying the total number by the reward amount per preset. .

There may be a plurality of introducers of advertisements. For example, the user selects an advertisement introduced by an introducer, but does not close a transaction, but closes a transaction via an advertisement introduced to the next introducer.
For example, when the user ID is the same, the advertisement ID is the same, and the introducer ID is different for a certain deal achievement information and some expected achievement information, the user of the user ID advertises to a plurality of introducers. This means that an advertisement introduced by one of the introducers is selected and the transaction is concluded.
For example, when a deal is concluded, the analysis unit 334 determines an introducer corresponding to the introducer ID of the acquired deal result information as the introducer who introduced the advertisement to the user. Further, the analysis unit 334 has the same user ID as the user ID of the acquired contract result information among the expected result information whose advertisement ID is the same as the contract result information acquired when the transaction is concluded. Get expected outcome information. And the analysis part 334 respond | corresponds to the introducer ID of the prospective achievement information, when the introducer ID of the obtained prospective achievement information is different from the introducer ID of the achievement achievement information obtained when the transaction is concluded. The introducer to be introduced is also determined as the introducer who introduced the advertisement to the user. In such a case, there are a plurality of introducers.
In such a case, the analysis unit 334 may determine all of the rewards for each of the plurality of introducers to the same value, or the reward for the introducer who introduced the advertisement when the contract is reached is the highest. You may decide to become. Further, the analysis unit 334 may determine a reward for the introducer who introduced the advertisement when the contract is reached and a reward for the introducer who previously introduced the advertisement at a preset ratio. .
Thus, the affiliate system of the present embodiment can determine a reward for each of a plurality of introducers even when the advertisement is introduced to the user by a plurality of introducers.

When introducer A introduces an advertisement that recommends membership registration to an advertiser's group to multiple users, the period set when the user has signed up for membership in the advertiser's group during the set period A reward for the introducer A will be generated. Even in such a case, the affiliate system determines a reward for the introducer A by the same process as the above process.
When the introducer A introduces an advertisement that recommends the purchase of a product to a plurality of users, when the purchase transaction of the product is concluded between the user and the advertiser in the set period, the introducer in the set period A reward will be generated. Even in such a case, the affiliate system can determine the reward for the introducer A by the same process as the above process.
When introducer A introduces an advertisement that encourages multiple users to become an advertiser's fan (follow), it is set when a transaction for the user to register as an advertiser's fan is closed during the set period. The reward for the introducer A during the period will be generated. Even in such a case, the affiliate system can determine the reward for the introducer A by the same process as the above process.

In this embodiment, the reward for the introducer A is money, but may be, for example, points, lucky money in WeChat, or the like. The advertiser device 104 can also use a remittance function or the like in the SNS service when paying a reward.
In the present embodiment, the affiliate system determines the reward for the introducer based on the contract result information. However, the affiliate system may determine a reward for the introducer based on the expected result information. For example, the affiliate system may determine a reward for the introducer A as follows.
That is, the analysis unit 334 acquires expected result information managed by the management unit 332. Expected result information is correspondence information of an introducer ID, an advertisement ID, a user ID, and time information when an advertisement is selected. The analysis unit 334 extracts information having an introducer ID indicating the introducer A from the expected result information managed by the management unit 332. And the analysis part 334 extracts the time information included in the set period from the extracted expected result information. The analysis unit 334 counts the number of extracted expected outcome information, and determines the reward for the introducer A during the set period by multiplying the total number by the reward amount per preset. .

In the present embodiment, the affiliate system stores, as the result information, information on the time when the advertisement is selected and the time when the transaction is concluded. Then, the affiliate system decides the reward considering the time series, such as determining the reward for the introducer in a certain set period.
However, for example, when an affiliate system operates only for a certain period of time, rather than deliberately determining the reward for the introducer by dividing it every certain period, May be determined. In such a case, the affiliate system manages the result information without including the information about the time when the advertisement is selected or the time when the transaction is concluded, and determines the reward for the introducer through the following process. May be.
That is, the analysis unit 334 acquires the contract result information managed by the management unit 332. The contract result information is correspondence information between the introducer ID, the advertisement ID, and the user ID. The analysis unit 334 extracts information having an introducer ID indicating the introducer A from the contract result information managed by the management unit 332. The analysis unit 334 counts the number of the extracted contract result information, and determines the reward for the introducer A in the set period by multiplying the total number by the reward amount per preset. .
In such a case, even the affiliate system of Embodiment 1 can determine the reward for the introducer.

(Summary)
As described above, in the present embodiment, the affiliate system determines the reward for the introducer based on the managed result information. Since the affiliate system acquires the result information without relying on cookies, it is less likely that the result information cannot be acquired than when relying on cookies. Therefore, the affiliate system can determine the reward for the introducer with higher accuracy than when relying on cookies.

<Embodiment 3>
(Outline of this embodiment)
In the second embodiment, the affiliate system determines the reward for the introducer based on the expected result information or the contracted result information. In the present embodiment, the affiliate system performs a user trend analysis process based on the expected result information or the contract result information. The user's trend is the user's consumption tendency, the user's behavior such as the user's preference, and the psychological movement and tendency.
The system configuration of the affiliate system of this embodiment, the hardware configuration of each system component, and the functional configuration are the same as those of the first embodiment.
The acquisition process of the expected result information and the contract result information of the present embodiment is the same as that of the second embodiment.

(Analysis processing)
The affiliate system of this embodiment analyzes a user's trend based on the expected result information and contract result information managed.
FIG. 6 is a flowchart illustrating an example of a process for analyzing a user's preference for a product. In the process of FIG. 6, a user who is a favorite analysis target is a user A. For example, it can be assumed that a user selects an advertisement many times for a favorite product that he / she wants to purchase and looks at the product website. Therefore, in the process of FIG. 6, based on how much the user A has selected the same advertisement within the set period, it is determined whether or not the product corresponding to the advertisement is the preference of the user A.
In step S <b> 701, the analysis unit 334 acquires all pieces of expected result information stored in the auxiliary storage device or the like of the ASP device 103 that has the user ID of the user A.
In S702, the analysis unit 334 counts the number of expected achievement information within the period in which the time information is set (for example, the previous seven days from the current time) for each identical advertisement ID with respect to the expected achievement information acquired in S701. Are counted.

In S703, the analysis unit 334 selects one of the advertisement IDs included in any of the expected result information acquired in S701.
In S704, the analysis unit 334 determines whether or not the number of expected result information calculated in S702 for the advertisement ID selected in S703 is equal to or greater than a set threshold value. If the analysis unit 334 determines that the value is equal to or greater than the threshold, the process proceeds to S705. If the analysis unit 334 determines that the value is less than the threshold, the process proceeds to S706.
In step S <b> 705, the analysis unit 334 determines the product corresponding to the advertisement ID selected in step S <b> 703 as the “favorite product” of the user A.
In S706, the analysis unit 334 determines whether or not the processing of S704 to S705 has been performed for all advertisement IDs included in any of the expected result information acquired in S701. If the analysis unit 334 determines that it has been performed, the process of FIG. 6 is terminated. If it is determined that there is an advertisement ID that has not been performed, the analysis unit 334 proceeds to the process of S703.

Moreover, the analysis part 334 can also analyze a user's consumption tendency. For example, the analysis unit 334 performs the following processing.
That is, the analysis unit 334 acquires the contract result information stored in the auxiliary storage device of the ASP device 103. And the analysis part 334 acquires all what has the user ID of the user who is the analysis object of a consumption tendency among the acquired contract result information. The analysis unit 334 extracts the acquired contract result information that is within the period in which the time information is set (for example, the last 30 days from the current time).
The analysis unit 334 acquires all advertisement IDs included in the extracted contract result information. The analysis unit 334 includes an advertisement ID stored in advance in the auxiliary storage device of the ASP device 103 and product category information (for example, information indicating which category the product such as “clothes” and “food” belongs to). The category correspondence information that is correspondence information is acquired. And the analysis part 334 acquires the category of goods corresponding to acquired advertisement ID based on category correspondence information. The analysis unit 334 identifies the category having the largest number among the acquired categories. And the analysis part 334 determines that it exists in the tendency to purchase the goods of the category specified in the period for which the user was set.

The analysis unit 334 may transmit information indicating the analysis result of the user trend to the advertiser device 104 or the introducer device 101. Thereby, the analysis part 334 can show a user's trend to an advertiser or an introducer. Advertisers and introducers can confirm the presented information and understand what kind of advertisement is effective for the user.
The analysis unit 334 also displays the time when the user last accessed a website (for example, a product page or an official account page) corresponding to the advertisement, the number of times the user selected the advertisement, and the number of accesses to the advertiser's website. Etc. may be acquired as a trend of the user.
In addition, when the analysis unit 334 analyzes that the user has a tendency to purchase a product of a certain category, the advertisement control unit 333 receives an instruction received from the introducer device 101 by the introducer device 101 in S516. In addition to the above information, it may be instructed to transmit information on advertisements for products in that category. In that case, the introducer apparatus 101 is a user who displays on the display unit 206 the advertisement specified in S514 and the advertisement corresponding to the advertisement information of the product of the category transmitted together with the specified advertisement information. Instruct the device 100. Thereby, the introducer apparatus 101 can present an advertisement of a user's favorite product to the user in addition to the advertisement to be introduced.

Further, the analysis unit 334 can generate a flow line indicating the flow of the user's action in the affiliate system based on the result information managed by the management unit 332. For example, the analysis unit 334 selects an advertisement of an official account by introducing an introducer A on 10/5 and visits an official account → “selects an advertisement introduced by an introducer A on 10/6, Visit the official account again ”→“ Select the advertisement introduced by the introducer A on 10/7, visit the official account again and purchase the product ”→“ Advertisement introduced by the introducer A on 10/8 The user can generate a flow line such as “visiting an official account again and purchasing a product again”.
The analysis unit 334 may output the generated flow line information by displaying it on a display unit or the like of the ASP device 103, and present the generated flow line information to an administrator or the like of the ASP device 103. Further, the analysis unit 334 may output the generated flow line information by transmitting it to the introducer device 101 or the advertiser device 104. Thereby, the analysis part 334 can provide the material for analyzing a user's action to an introducer or an advertiser.

Moreover, the analysis part 334 can perform the analysis which considered not only the user but the action of the friend by acquiring the information of the friend of the user in SNS. For example, when the advertiser provides an SNS service and the user is registered in the service, the analysis unit 334 can acquire information about the user's friends from the advertiser device 104.
For example, the analysis unit 334 considers the behavior of the friend in the affiliate system based on the result information about the user managed by the management unit 332, the information about the user's friend, and the result information about the user's friend. A flow line indicating the flow of the user's action can be generated. For example, the analysis unit 334 selects an advertisement of an official account by introducing an introducer A on 10/5 and visits an official account → “selects an advertisement introduced by an introducer A on 10/6, Visit the official account again ”→“ Select the advertisement introduced by the introducer A on 10/7, visit the official account again and purchase the product ”→“ Advertisement introduced by the introducer A on 10/8 ”, Visit the official account again, purchase the product again” → “Introduce the advertisement introduced by the introducer A to the user's friend (the user becomes the introducer)” → “ A friend selects an advertisement introduced by a user, visits an official account, and purchases a product ”→“ user introduces advertisement to 10 friends ”can generate a flow line.

In this way, the affiliate system generates flow lines indicating the user's behavior, and provides analysis materials such as the relationship between the introducer, the user, and their friendship area, and the result rate to the introducer and the advertiser, for example. it can. A friend area is a group of members who are set as friends. In addition, the affiliate system can analyze a person who introduces more advertisements in the friend area as a central person in the friend area.
The affiliate system may change the performance reward depending on how close the center is in the friendship area. In addition, when an advertisement is put in, the affiliate system sends information about the introducer's performance and friendship relationship to the advertiser apparatus 104 in advance, and predicts and simulates the advertising effect for the advertiser. You may provide the judgment material of.

In this embodiment, the affiliate system has analyzed the trend of the user based on the result information of the transaction between the user and one advertiser, but the result information of the transaction between the user and the plurality of advertisers is analyzed by big data analysis. The trend of the user may be analyzed based on the above.
In this embodiment, the affiliate system analyzes the trend of the user, but may analyze the trend of the introducer or advertiser.
For example, the analysis unit 334 analyzes how many users introduced the advertisement of the product B in the set period by the following process. The analysis unit 334 acquires expected result information stored in the auxiliary storage device of the ASP device 103. And the analysis part 334 acquires all the information which has the introducer ID of the introducer which is an analysis object among the acquired expected result information. The analysis unit 334 extracts the acquired expected result information that is within the period in which the time information is set (for example, the last 30 days from the current time).
The analysis unit 334 extracts information having the advertisement ID of the advertisement corresponding to the product B from the extracted expected result information. Then, the analysis unit 334 acquires the number of different user IDs included in the extracted expected result information, and determines the acquired number as the number of users who introduced the product B by the introducer.

In the present embodiment, the affiliate system stores, as the result information, information on the time when the advertisement is selected and the time when the transaction is concluded. Then, the affiliate system performs analysis in consideration of a time series, such as analyzing a user's trend in a certain set period.
However, for example, when an affiliate system operates only for a certain period of time, rather than analyzing the user's trend by deliberately dividing every certain period, the trend of the user is analyzed as a whole after that period. There is a case. In such a case, the affiliate system manages the result information without including information about the time when the advertisement is selected or the time when the transaction is concluded, and analyzes the user's trend by the following process. Also good.
That is, the analysis unit 334 acquires all the expected result information stored in the auxiliary storage device or the like of the ASP device 103 that has the user ID of the user A. The analysis unit 334 counts the number of expected outcome information for each identical advertisement ID for the obtained expected outcome information. The analysis unit 334 selects one of the advertisement IDs included in any of the acquired expected result information. The analysis unit 334 determines the product corresponding to the advertisement ID as the “favorite product” of the user A when the total number of expected result information for the selected advertisement ID is equal to or greater than the set threshold value. .
In such a case, even the affiliate system of Embodiment 1 can determine the reward for the introducer.

  As described above, in the present embodiment, the affiliate system analyzes user trends such as user preferences and user consumption trends based on the managed result information. Since the affiliate system acquires the result information without depending on the cookie, the number of cases where the result information cannot be acquired is less than the case where the result information cannot be acquired. Therefore, the affiliate system can analyze the user's trends with higher accuracy than when relying on cookies.

<Embodiment 4>
(Outline of this embodiment)
In the first embodiment, the ASP device 103 transmits the advertisement information designated by the introducer device 101 to the introducer device 101 among the advertisements placed from the advertiser device 104. Then, the introducer device 101 introduces the advertisement corresponding to the transmitted advertisement information to the user device 100. In the present embodiment, the advertiser apparatus 104 sends the designation of the introducer's attribute information to the ASP apparatus 103 when placing an advertisement. The ASP device 103 determines the sent advertisement as an advertisement to be disclosed only to an introducer having attribute information corresponding to the designation transmitted together with the advertisement.
In the present embodiment, the ASP device 103 converts the introducer attribute information (for example, nickname, gender, region, etc.) corresponding to the introducer device 101 registered in advance in the IDP device 102 into the introducer ID in S513. Also receive. Then, the ASP device 103 acquires an advertisement that is permitted to be opened to the introducer having the attribute information of the introducer corresponding to the introducer device 101 from the advertisement put out from the advertiser device 104, and acquired A list of advertisements is transmitted to the introducer apparatus 101. Then, the introducer device 101 specifies an advertisement to be introduced to the user device 100 from the transmitted advertisement list.
The system configuration of the affiliate system of this embodiment, the hardware configuration of each system component, and the functional configuration are the same as those of the first embodiment.

(Advertising process)
In the present embodiment, the ASP device 103 acquires introducer attribute information. For example, the ASP device 103 acquires the attribute information of the introducer registered in the IDP device 102 from the IDP device 102 by authentication authorization using Auth. Further, the ASP device 103 may request the introducer device 101 to transmit the introducer attribute information, and acquire the introducer attribute information from the introducer device 101.
For example, the advertisement control unit 343 receives input of attribute information held by an introducer who wants to permit advertisement introduction based on an operation performed by the advertiser via the input device of the advertiser device 104. Then, the advertisement control unit 343 also transmits the received attribute information to the ASP device 103 when placing an advertisement.
The advertisement control unit 333 performs the following processing based on the attribute information transmitted from the advertiser device 104. The advertisement control unit 343 determines the posted advertisement as attribute information that is disclosed only to the introducer having the transmitted attribute information.
Then, the advertisement control unit 333 transmits, to the introducer apparatus 101, a list of advertisements determined to be disclosed to the introducer having the attribute information of the introducer corresponding to the introducer apparatus 101 before the process of S514. . Thereby, the ASP apparatus 103 can transmit the advertisement information corresponding to the introducer attribute information to the introducer apparatus 101.

For example, it can be assumed that the user set as the friend of the introducer in the IDP device 102 exists in the same area as the introducer. Therefore, when the advertiser who owns the advertiser device 104 wants to place an advertisement only in a certain region, the advertisement control unit 343 performs the following processing. That is, the advertisement control unit 343 transmits attribute information indicating the area to the ASP device 103, and instructs only the introducer having the transmitted attribute information to permit the introduction of the advertisement.
Further, for example, it can be assumed that the user set as the friend of the introducer in the IDP device 102 has the same gender as the introducer. Therefore, when the advertiser who owns the advertiser apparatus 104 is limited to women and wants to enter an advertisement, the advertiser apparatus 104 performs the following process. In other words, the advertiser device 104 transmits attribute information indicating a woman to the ASP device 103 and instructs only the introducer having the transmitted attribute information to permit the introduction of the advertisement.

(Summary)
As described above, the affiliate system can provide the introducer with an advertisement more suited to the advertiser's request through the processing of the present embodiment.
In addition, the affiliate system can check the attribute information of the introducer, can also check the posting history of the referrer's friendship area on the SNS service, judge the qualification of the introducer's advertising and predict the effect of the introduction Can be possible.

<Other embodiments>
As mentioned above, although preferable embodiment of this invention was explained in full detail, this invention is not limited to the specific embodiment which concerns.
For example, a part or all of the functional configuration of the above-described affiliate system may be mounted on the ASP device 103 as hardware.

100 User device 102 IDP device 103 ASP device

Claims (15)

  When an advertisement in which advertisement specifying information for specifying an advertisement is associated with an open ID of an introducer that specifies an introducer of an advertisement that is a user of the SNS system is selected, the advertisement that is a user of the SNS system From the SNS system, correspondence information between the open ID of the user that identifies the user who has selected the advertisement, the advertisement identification information associated with the advertisement, and the open ID of the introducer is obtained as transaction result information corresponding to the advertisement. The system to get. A system including a user device, a relay device, and a server device,
The user equipment is
When an advertisement associated with advertisement identification information for identifying an advertisement and introducer identification information for identifying an introducer of the advertisement is selected, the advertisement identification information associated with the advertisement and the introducer identification information And sending notification information indicating that the advertisement has been selected to the relay device,
The relay device is
Receiving the notification information from the user device, obtaining user identification information identifying a user who has selected the advertisement, and transmitting the acquired user identification information and the notification information to the server device;
The server device
The user identification information and the notification information are received from the relay device, and correspondence information between the user identification information, the advertisement identification information included in the notification information, and the introducer identification information included in the notification information is A system to obtain as transaction result information corresponding to advertisements. Further including an introducer device;
The introducer device is:
Sending the advertisement information associated with the advertisement identification information and the introducer identification information to the user device;
The user equipment is
Based on the information of the advertisement transmitted from the introducer device, the advertisement is displayed on the display unit, and when the advertisement is selected, the advertisement specifying information and the introducer specifying information associated with the advertisement are displayed. The system according to claim 2, wherein notification information indicating that the advertisement has been selected is transmitted to the relay device. The server device
Furthermore, the information of the advertisement according to the attribute information of the introducer is transmitted to the introducer device,
The introducer device is:
The system according to claim 3, wherein the advertisement information transmitted from the server device is transmitted to the user device. The user equipment is
When the advertisement is scanned based on an operation performed by the user through the imaging device of the user device, the advertisement specifying information associated with the advertisement and the introducer are selected as the advertisement is selected. The system according to claim 2, wherein the notification information including specific information and indicating that the advertisement is selected is transmitted to the relay apparatus. The user equipment is
When the advertisement is selected, the notification information further including device specifying information for specifying the user device is transmitted to the relay device,
The relay device is
When the notification information is received from the user device, the user corresponding to the user device is specified based on the device specifying information included in the notification information, and the user specifying information corresponding to the specified user and the user information The system according to claim 2, wherein notification information is transmitted to the server device. The server device
When the transaction corresponding to the advertisement is not concluded, the correspondence information of the user specifying information, the advertisement specifying information, and the introducer specifying information is the result indicating the expected result of the transaction corresponding to the advertisement When the transaction corresponding to the advertisement is concluded as the expected result information that is information, the correspondence information of the user identification information, the advertisement identification information, and the introducer identification information The system according to any one of claims 2 to 6, wherein the system is acquired as contract result information that is result information about the. The server device
When a transaction corresponding to the advertisement is not concluded, correspondence information between the user identification information, the advertisement identification information, the introducer identification information, and the time information when the advertisement is selected is represented as the expected result information. And when the transaction corresponding to the advertisement is concluded, the user identification information, the advertisement identification information, the introducer identification information, and the time information when the transaction corresponding to the advertisement is concluded. The system according to claim 7, wherein correspondence information is acquired as the closing result information. The server device
Furthermore, the system of any one of Claims 2 thru | or 8 which determines the reward to the said introducer based on the acquired result information. The server device
Furthermore, the system of any one of Claims 2 thru | or 9 which analyzes the said user's tendency based on the acquired result information.   The system according to claim 2, wherein the advertisement is an advertisement including a two-dimensional code.   It indicates that an advertisement in which the advertisement specifying information for specifying the advertisement in the user device and the introducer specifying information for specifying the introducer of the advertisement are linked is selected from the relay device, and the introducer specifying information and the advertisement specifying Receiving notification information including information and user specifying information for specifying a user corresponding to the user device, and corresponding information of the user specifying information, the advertisement specifying information, and the introducer specifying information to the advertisement An information processing device that is acquired as transaction result information. An information processing method in a system including a user device, a relay device, and a server device,
When the user device selects an advertisement associated with advertisement identification information for identifying an advertisement and introducer identification information for identifying an introducer of the advertisement, the advertisement identification information associated with the advertisement, and Transmitting notification information including the introducer identification information and indicating that the advertisement has been selected to the relay device;
The relay device receives the notification information from the user device, and acquires user specifying information for specifying a user who has selected the advertisement;
The relay device transmitting the acquired user identification information and the notification information to the server device;
Based on the user identification information and the notification information transmitted from the relay device, the server device includes the user identification information, the advertisement identification information included in the notification information, and the introducer included in the notification information. Obtaining correspondence information with specific information as transaction result information corresponding to the advertisement;
An information processing method including: An information processing method executed by an information processing apparatus,
The relay device indicates that the advertisement associated with the advertisement specifying information for specifying the advertisement and the introducer specifying information for specifying the introducer of the advertisement is selected in the user device, and the introducer specifying information and the advertisement specifying Receiving notification information including information and user specifying information for specifying a user corresponding to the user device;
Obtaining correspondence information between the user identification information, the advertisement identification information included in the notification information, and the introducer identification information included in the notification information, as result information of a transaction corresponding to the advertisement;
An information processing method including:   A program for causing a computer to execute each step of the information processing method according to claim 14.

Images