JP2018015328A - Display body, sales promotion tool and storage body - Google Patents

Abstract

PROBLEM TO BE SOLVED: To show an absorption capacity of an absorbent article to a consumer in an easy-to-understand manner.SOLUTION: A display body 10 has a storage body 300a,300b that stores an absorbent article, a sales promotion tool 200a,200b, and a shelf 100 that displays the storage body and the tool. The tool 200a,200b includes a liquid or gelatinous material having a capacity corresponding to an absorption capacity of the absorbent article.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a sales promotion tool for absorbent articles, a container that houses the absorbent article, and a display body that includes the container and the sales promotion tool.

  When products are displayed at stores, samples and promotional tools may be placed near the products. Patent document 1 is disclosing the display for disposable absorbent articles. This display is a tool that allows the consumer to examine a sample of the absorbent article before deciding to purchase the absorbent article.

  The display described in Patent Document 1 includes a flat and transparent protective cover having two surfaces, a towline attached to the protective cover, and a disposable absorbent article. The disposable absorbent article is sealed in a protective cover. The protective cover has at least one opening provided at a position facing the disposable absorbent article.

Utility Model Registration No. 3160971

  In the display described in Patent Document 1, the consumer can confirm the appearance and feel of the disposable absorbent article. However, it is difficult for a consumer to grasp how much liquid (body fluid) such a disposable absorbent article can absorb.

  The volume of liquid that can be absorbed by the absorbent article (absorption capacity) may be described numerically in the package of the absorbent article. However, it may be difficult for the consumer to specify a specific image of the absorption capacity by the numerical display. Therefore, it is difficult for the consumer to determine how much absorbent capacity the absorbent article should be purchased.

  In particular, consumers who are trying to purchase a light incontinence pad as an absorbent product for the first time may feel embarrassed to purchase a light incontinence pad, and they carefully take the product (light incontinence pad) at the store. And may not consider. Therefore, consumers do not consider products (light incontinence pads) carefully, and incontinence pads that are not suitable for themselves, ie incontinence capacities that do not fit their own incontinence amount. Sometimes you select a pad.

  Therefore, it is desirable to make it easier for consumers to understand the absorption capacity of absorbent articles.

  The display body which concerns on one aspect | mode has the container which accommodated the absorbent article, the tool for sales promotion, and the shelf which displays a container and a tool. The tool includes a liquid or gel substance having a volume corresponding to the absorbent capacity of the absorbent article.

The tool according to one aspect is a sales promotion tool associated with a container containing a specific absorbent article, and is a liquid or gel substance having a capacity corresponding to the absorption capacity of the absorbent article including.
The container which concerns on one aspect has accommodated the absorbent article which has the absorption capacity | capacitance corresponding to the tool for sales promotion containing the liquid or gel-like substance which has a specific capacity | capacitance.

  According to the said aspect, the absorption capacity of an absorbent article can be made easier to understand for consumers.

It is a schematic diagram of the display body which concerns on one Embodiment. It is a schematic diagram which shows an example of the tool for sales promotion. It is a schematic diagram which shows another example of the tool for sales promotion. It is a schematic diagram which shows an example of the container which accommodated the absorbent article corresponding to the tool for sales promotion shown in FIG. It is a schematic diagram which shows an example of the container which accommodated the absorbent article corresponding to the tool for sales promotion shown in FIG.

(1) Outline of Embodiments At least the following matters will become apparent from the description of the present specification and the accompanying drawings.

  The display according to one aspect includes a container that stores the absorbent article, a tool for sales promotion, and a shelf that displays the container and the tool, and the tool includes the absorbent article. Contains liquid or gel-like substances having a capacity corresponding to the absorption capacity.

  The promotional tool includes a liquid or gel-like substance having a volume corresponding to the absorbent capacity that the absorbent article can absorb the liquid. Thereby, the consumer can grasp | ascertain the absorption capacity | capacitance of an absorbent article visually by seeing a liquid or gel-like substance. Therefore, consumers can easily imagine the absorption capacity of the absorbent article (container) displayed on the shelf, and whether the specific absorbent article displayed on the shelf is suitable for themselves. It becomes easy to judge.

  In particular, when the absorbent article is an incontinence pad or a cage sheet, the consumer may visually grasp the amount of bodily fluid that he / she discharges. In such a case, the consumer sees a tool containing a liquid or gel-like substance having a capacity corresponding to the absorption capacity, so that the specific absorbent article (container) displayed on the shelf is suitable for himself. It becomes easy to judge whether or not

  In addition, the consumer can feel the absorption capacity of the absorbent article by the weight of the liquid or gel-like substance by having a sales promotion tool. Thereby, a consumer can be made to think whether it is an absorptive article (container) suitable for himself.

  Furthermore, consumers are interested in actual absorbent articles (containers) by looking at new tools that they are not familiar with. Thereby, the effect which promotes sale of an absorptive article is acquired.

  According to the display according to a preferred aspect, the tool has a number indicating the absorption capacity of an absorbent article having an absorption capacity corresponding to the volume of a liquid or gel substance, and the container includes the container It has a number indicating the absorption capacity of the absorbent article accommodated by the container.

  According to this aspect, since the tool and the container have the same number indicating the absorption capacity, the consumer can easily identify the container (absorbent article) corresponding to the specific sales promotion tool. it can. Thereby, the consumer can easily find a specific absorbent article from the shelf for display.

  According to the display according to a preferred aspect, at least one of the numeric font of the tool, the color background of the numeric of the tool, and the pattern of the numeric background of the tool is the container of the container. It is the same as at least one of a number font, a color background of the number of the container, and a pattern of the number background of the container.

  According to this aspect, the consumer can more easily identify the container (absorbent article) corresponding to a specific sales promotion tool. Thereby, a consumer can find a specific absorbent article more easily from a shelf for display.

  According to the display according to a preferred aspect, the tool is a character that is visible through the liquid or gel substance on the rear side of the liquid or gel substance and is associated with the container. Has letters.

  Since the characters that are visible through the liquid or gel-like substance are the characters associated with the container containing the absorbent article corresponding to the tool, for example, the product name, the consumer absorbs the corresponding to the tool. A property article (container) can be easily found from a shelf.

  In addition, since the region that can be visually recognized through the liquid or gel-like substance is a region that easily attracts the attention of the consumer, there is also an advantage that the effect of giving information, for example, a product name to the consumer is high.

  According to the display according to a preferred aspect, the display includes a plurality of the containers containing the absorbent articles having different absorption capacities, and a plurality of the liquid or gel-like substances having different capacities. The volume of the liquid or gel substance of each of the tools corresponds to the absorption capacity of the absorbent article accommodated in each of the containers.

  According to this aspect, the consumer can visually grasp the absorption capacity of a plurality of absorbent articles (containers). This makes it easier for the consumer to determine how much absorbent capacity to purchase an absorbent article.

  According to the display according to a preferred aspect, the plurality of tools are arranged on the shelf in the first direction, and the plurality of containers are arranged on the shelf in the first direction. The order of the arrangement of the plurality of containers is the same as the order of the tools corresponding to the containers.

  Since the consumer's line of sight of the products displayed on the shelves often moves continuously in one direction from a certain location, the order of the arrangement of multiple containers is the arrangement of tools corresponding to those containers. This makes it easier for the consumer to find the absorbent article (container) corresponding to the tool from the shelf.

  According to the display according to a preferred aspect, the first direction is a horizontal direction, and the plurality of tools are displayed on or below the plurality of containers.

  A consumer who looks at the display shelf from the top or bottom or from bottom to top can easily associate the tool with the container (absorbent article). In particular, the consumer's line of sight often moves continuously from top to bottom or from bottom to top of the display shelf, so that the tool is placed above or below the container, Can more easily find the absorbent article (container) corresponding to the tool from the shelf.

  According to the display which concerns on a preferable one aspect | mode, the said liquid or gel-like substance is wrapped in the flexible film.

  When the liquid or gel substance is wrapped in a flexible film, a tool with excellent tactile sensation is provided. Specifically, when a consumer presses a liquid or gel-like substance wrapped in a film, the liquid or gel-like substance wrapped in the film is deformed. As a result, the consumer may feel the desire to touch the tool and may be interested in the actual product (container). Thereby, the effect of promoting the sale of the product is obtained.

  According to the display which concerns on a preferable one aspect | mode, the said sample of the said absorbent article accommodated in the said container is arrange | positioned at the top of the said shelf, The said tool and the said container are below the said sample. Has been placed.

  Placing the sample on the top of the shelf that is most noticeable to the consumer makes it easier for the consumer's line of sight to reach the top of the shelf. As the consumer's line of sight moves downward, the consumer recognizes the above-described tool and actual product (container). Thereby, the effect which promotes sale of goods is acquired more.

  According to one aspect, the sales promotion tool associated with the container containing the specific absorbent article includes a liquid or gel substance having a capacity corresponding to the absorption capacity of the absorbent article.

  The promotional tool includes a liquid or gel-like substance having a volume corresponding to the absorbent capacity that the absorbent article can absorb the liquid. Thereby, the consumer can grasp | ascertain visually the absorption capacity of the absorbent article matched with the tool by seeing a liquid or gel-like substance. Therefore, consumers can easily imagine the absorbent capacity of the absorbent article associated with the tool at the store, and the specific absorbent article (container) displayed on the shelf is suitable for themselves. It becomes easy to judge whether it is.

  In particular, when the absorbent article is an incontinence pad or a cage sheet, the consumer may visually grasp the amount of bodily fluid that he / she discharges. In such a case, the consumer sees a tool containing a liquid or gel-like substance having a capacity corresponding to the absorption capacity, so that the specific absorbent article (container) displayed on the shelf is suitable for himself. It becomes easy to judge whether or not

  In addition, the consumer can feel the absorption capacity of the absorbent article by the weight of the liquid or gel-like substance by having a sales promotion tool. Thereby, a consumer can be made to think whether it is an absorptive article (container) suitable for himself.

  Furthermore, consumers are interested in actual absorbent articles (containers) by looking at new tools that they are not familiar with. Thereby, the effect of promoting the sale of the product is obtained.

  According to a preferred aspect, the tool has a number indicating the absorption capacity of an absorbent article having an absorption capacity corresponding to the volume of a liquid or gel substance, and the container is accommodated by the container. A number indicating the absorbent capacity of the absorbent article made.

  According to this aspect, since the tool and the container have the same number indicating the absorption capacity, the consumer can easily identify the container (absorbent article) corresponding to the specific sales promotion tool. it can. Thereby, the consumer can easily find a specific absorbent article from the shelf for display.

  According to a preferred embodiment of the tool, at least one of the number font of the tool, the background color of the number of the tool, and the background pattern of the number of the tool is the number of the container. And at least one of the background color of the number of the container and the background pattern of the number of the container.

  According to this aspect, the consumer can more easily identify the container (absorbent article) corresponding to a specific sales promotion tool. Thereby, a consumer can find a specific absorbent article more easily from a shelf for display.

  According to a preferred embodiment of the tool, the tool has a character that is visible through the liquid or gel substance and is associated with the container on the rear side of the liquid or gel substance. Have.

  Since the characters visible through the liquid or gel-like substance are the characters associated with the container containing the absorbent article corresponding to the tool, for example, the product name, the consumer can use the product corresponding to the tool. (Container) can be found more easily from the shelf.

  In addition, since the region that can be visually recognized through the liquid or gel-like substance is a region that easily attracts the attention of the consumer, there is also an advantage that the effect of giving information, for example, a product name to the consumer is high.

  According to a preferred embodiment of the tool, the liquid or gel substance is wrapped in a flexible film.

  When a liquid or gel-like substance is wrapped in a flexible film, a tool with excellent tactile sensation is provided. Specifically, when a consumer presses a liquid or gel-like substance wrapped in a film, the liquid or gel-like substance wrapped in the film is deformed. As a result, the consumer may feel the desire to touch the tool and may be interested in the actual product (container). Thereby, the effect of promoting the sale of the product is obtained.

  The container which concerns on one aspect has accommodated the absorbent article which has the absorption capacity | capacitance corresponding to the tool for sales promotion containing the liquid or gel-like substance which has a specific capacity | capacitance.

  The container containing the absorbent article according to this aspect is associated with a sales promotion tool including a liquid or gel-like substance having a specific capacity. Specifically, the absorption capacity of the absorbent article is associated with the volume of the liquid or gel substance of the sales promotion tool. Thereby, the consumer can grasp | ascertain the absorption capacity | capacitance of an absorbent article visually by seeing the liquid or gel-like substance of a tool. Therefore, when both the container containing the absorbent article and the above tool are displayed at the storefront, the consumer can easily imagine the absorbent capacity of the absorbent article with the tool, and the absorbent article It becomes easy to judge whether it is suitable for itself.

  According to a container according to a preferred aspect, the tool has a number indicating the absorption capacity of an absorbent article having an absorption capacity corresponding to the volume of a liquid or gel substance, and the container includes the A number indicating the absorption capacity of the absorbent article accommodated by the container; the number font of the container; the background color of the number of the container; the pattern background of the number of the container At least one of them is the same as at least one of the number font of the tool, the number background color of the tool, and the number background pattern of the tool.

  According to this aspect, the consumer can visually more easily identify which sales promotion tool corresponds to the container containing the absorbent article. This allows the consumer to more easily find a tool that corresponds to a particular absorbent article. Therefore, by looking at the liquid or gel-like substance of the tool, it is possible to grasp whether or not the corresponding absorbent article is suitable for itself.

(2) Configuration of Display Body Hereinafter, a display body according to an embodiment will be described with reference to FIGS. In the following description of the drawings, the same or similar parts are denoted by the same or similar reference numerals. However, it should be noted that the drawings are schematic and ratios of dimensions and the like are different from actual ones. Therefore, specific dimensions and the like should be determined in consideration of the following description. Moreover, the part from which the relationship and ratio of a mutual dimension differ also in between drawings may be contained.

  Drawing 1 is a mimetic diagram of a display object concerning one embodiment. The display body 10 includes storage bodies 300a and 300b that store absorbent articles, sales promotion tools 200a and 200b, and a shelf 100 that displays the storage bodies 300a and 300b and the tools 200a and 200b. The absorbent article is not particularly limited, and may be an incontinence pad or a sheet of a cage. In particular, the absorbent article is preferably used by a consumer who has purchasing ability.

  More specifically, the display body 10 includes a plurality of containers 300a and 300b that contain absorbent articles having different absorption capacities, and a plurality of liquid or gel-like substances 220a and 220b having different capacities. Tools 200a and 200b.

  The shelf 100 may have any configuration as long as the tools 200a and 200b and the containers 300a and 300b can be displayed. Preferably, the shelf 100 is configured such that a plurality of products are arranged in a plurality of stages in the height direction and a plurality of products are arranged in the horizontal direction.

  FIG. 2 is a schematic diagram showing a sales promotion tool 200a. FIG. 3 is a schematic diagram showing a sales promotion tool 200b. FIG. 4 is a schematic diagram showing an example of a container 300a that houses an absorbent article corresponding to the sales promotion tool 200a shown in FIG. FIG. 5 is a schematic diagram showing an example of a container 300b that houses an absorbent article corresponding to the sales promotion tool 200b shown in FIG.

  The containers 300a and 300b have a packaging sheet 303 that accommodates a plurality of absorbent articles. The containers 300a and 300b preferably have numbers 310a and 310b indicating the absorption capacity of the absorbent article accommodated by the container. These numbers 310 a and 310 b may be written on the packaging sheet 303. Here, the absorption capacity of the absorbent article is a capacity that allows the absorbent article to absorb a liquid (a body fluid of a user), and is a predetermined design value.

  In addition, the packaging sheet 303 describes characters indicating the type of the container, for example, the product name of the container.

  The sales promotion tools 200a and 200b include a holding body 202 and liquid or gel materials 220a and 220b. The holding body 202 is configured such that the tools 200 a and 200 b can be installed on the shelf 100. The holding body 202 can be made of cardboard, for example. For example, the holding body 202 may be configured to be directly attachable to the front surface of the shelf 100, or may be configured to be attachable to the shelf 100 by a string (not shown).

  The liquid or gel materials 220a and 220b are preferably wrapped in a flexible film. Examples of the flexible film include a film made of vinyl chloride resin. The liquid or gel-like substances 220 a and 220 b wrapped in a flexible film are held by the holding body 202. When the liquid or gel-like substances 220a and 220b are wrapped in a flexible film, tools 200a and 200b having excellent tactile sensations are provided. Specifically, when the consumer presses the liquid or gel-like substances 220a and 220b wrapped in the film, the liquid or gel-like substances 220a and 220b wrapped in the film are deformed. As a result, the consumer may feel the desire to touch the tool and may be interested in the actual product (container). Thereby, the effect of promoting the sale of the product is obtained.

  In particular, a gel-like substance is more preferable from the viewpoint of giving a better touch to consumers.

  From the viewpoint of improving the tactile sensation when the liquid or gel-like substances 220a and 220b wrapped in the film are pressed, the volume of the gas (air) in the sealed flexible film is not limited. It is preferably 5% or less of the volume of the liquid or gel substance 220a, 220b in the flexible film.

  The liquid or gel-like substances 220a and 220b have a capacity corresponding to the absorption capacity of the absorbent article corresponding to each tool. In this embodiment, the 1st tool 200a respond | corresponds to the container 300a which accommodated the 1st absorbent article, and the 2nd tool 200b respond | corresponds to the container 300b which accommodated the 2nd absorbent article. . Here, the absorption capacity of the first absorbent article is 3 cc as an example. Moreover, the absorption capacity of the second absorbent article is 50 cc as an example. Accordingly, the first tool 200a has a substantially 3cc liquid or gel material 220a. Further, the second tool 200b has a substantially 50 cc liquid or gel material 220a.

  Thus, the capacity of the liquid or gel-like substances 220a and 220b of the respective tools 200a and 200b corresponds to the absorption capacity of the absorbent articles accommodated in the respective containers 300a and 300b.

  In the present embodiment, the capacity of the liquid or gel substances 220a and 220b substantially matches the absorption capacity of the corresponding absorbent article. Instead of this, the volume of the liquid or gel substance may have an error of about 20% with respect to the absorption capacity of the corresponding absorbent article.

  By the sales promotion tools 200a, 200b including liquid or gel materials 220a, 220b having a capacity corresponding to the absorbent capacity of the absorbent article, the consumer views the liquid or gel materials 220a, 220b. Thus, it is possible to visually grasp the absorption capacity of the absorbent article. Therefore, it is easy for a consumer to specifically imagine the absorption capacity of the absorbent article (container) displayed on the shelf 100, and the specific absorbent article displayed on the shelf 100 is suitable for himself. It becomes easy to judge whether or not.

  In particular, when the absorbent article is an incontinence pad or a cage sheet, the consumer may visually grasp the amount of bodily fluid that he / she discharges. In such a case, the consumer sees the specific absorbent article (contained) displayed on the shelf 100 by looking at the tools 200a, 200b including the liquid or gel-like substances 220a, 220b having a capacity corresponding to the absorption capacity. It is easy to judge whether the body is suitable for itself.

  Moreover, the consumer can feel the absorption capacity of the absorbent article by the weight of the liquid or gel-like substances 220a and 220b by having the sales promotion tools 200a and 200b. Thereby, a consumer can be made to think whether it is an absorptive article (container) suitable for himself. From such a viewpoint, it is preferable that the density of the liquid or gel substances 220a and 220b is close to the density of the body fluid. Specifically, the density of the liquid or gel materials 220a and 220b is preferably in the range of 0.7 to 2.0 g / L.

  Further, consumers are interested in actual absorbent articles (containers) by looking at new tools 200a, 200b that are not familiar to them. Thereby, the effect which promotes sale of an absorptive article is acquired.

  The tools 200a, 200b preferably have numbers 210a, 210b indicating the absorption capacity of an absorbent article having an absorption capacity corresponding to the volume 220a, 220b of the liquid or gel substance.

  According to this aspect, since the tools 200a and 200b and the containers 300a and 300b have the same number indicating the absorption capacity, the consumer can select a container (absorbency) corresponding to the specific sales promotion tool 200a or 200b. Article) can be easily identified. Thereby, the consumer can easily find a specific absorbent article from the shelf for display.

  The fonts of the numbers 210a and 210b of the tools 200a and 200b, the colors of the backgrounds 212a and 212b of the numbers of the tools 200a and 200b, and the patterns of the numbers backgrounds 212a and 212b of the tools 200a and 200b are stored in the container 300a, It is preferably the same as at least one of the font of the numbers 300a and 310b of 300b, the color of the backgrounds 312a and 312b of the numbers of the containers 300a and 300b, and the pattern of the numbers 312a and 312b of the numbers of the containers 300a and 300b. .

  In the present embodiment, specifically, the font of the number 210a attached to the first tool 200a and the font of the number 310a attached to the first container 300a are the same, and the second tool 200b includes The font of the number 210b attached is the same as the font of the number 310b attached to the second container 300b. Furthermore, the color of the background 212a of the number 210a attached to the first tool 200a is the same as the color of the background 312a of the number 310a attached to the first container 300a, and is attached to the second tool 200b. The color of the background 212b of the number 210b is the same as the color of the background 312b of the number 310b attached to the second container 300a. Note that the colors of the backgrounds 312a and 312b are different for each container that contains absorbent articles having different absorption capacities.

  According to this aspect, the consumer can more easily identify the container (absorbent article) corresponding to a specific sales promotion tool. Thereby, a consumer can find a specific absorbent article more easily from a shelf for display.

  The tools 200a and 200b have characters 230 that are visible through the liquid or gel-like substances 220a and 220b and are associated with the container, on the rear side of the liquid or gel-like substances 220a and 220b. The character 230 may be, for example, a trade name of an absorbent article associated with a tool.

  Since the characters visible through the liquid or gel-like substances 220a and 220b are the characters 230 associated with the container containing the absorbent article corresponding to the tool, for example, the product name, the consumer The absorbent article (container) corresponding to can be easily found from the shelf 100.

  In addition, since the liquid or gel-like substances 220a and 220b attract attention of consumers and are easily touched by the consumers, the characters visible through the liquid or gel-like substances 220a and 220b are noticed by the consumer. It is easy to attract. Therefore, there is an advantage that the effect of giving information, for example, a product name to the consumer is high, and the product can be naturally recalled by the consumer. In particular, when a character visible through the liquid or gel-like substances 220a and 220b is arranged at the center of the liquid or gel-like substance 220a or 220b, information obtained from the letter 230 to the consumer, for example, a product name Can be easily recalled.

  The liquid or gel materials 220a and 220b preferably have a bluish green, blue or violet color. The blue-green, blue or violet color means a color belonging to a hue represented by “BG”, “B” or “PB” in the Munsell color system. Thereby, it can be visually expressed to the consumer that the liquid or gel-like substances 220a and 220b are associated with a liquid such as a body fluid. Further, the liquid or gel materials 220a and 220b can be made conspicuous.

  The tools 200a and 200b may have a mark 240 indicating that it is for a consumer who purchases for the first time. Thereby, it can show that it is tool 200a, 200b which can support goods purchase with respect to the consumer who purchases an absorbent article for the first time, ie, the consumer with a poor understanding about goods. In particular, consumers who purchase incontinence pads and sheets for the first time visually recognize how much body fluid is discharged, but often do not know which absorbent article is appropriate. Therefore, the tools 200a and 200b can be used as a prescription associated with the purchase of the absorbent article.

  The plurality of tools 200a and 200b may be arranged on the shelf 100 side by side in the first direction. The plurality of containers 300a and 300b corresponding to the tools 200a and 200b are arranged on the shelf 100 in the first direction, that is, in the same direction as the arrangement direction of the tools 200a and 200b. As an example, the first direction is the horizontal direction. The tools 200a and 200b are preferably disposed in the vicinity of the corresponding containers (absorbent articles) 300a and 300b.

  The order of arrangement of the plurality of containers 300a, 300b is the same as the order of arrangement of the tools 200a, 200b corresponding to the containers 300a, 300b. In this embodiment, the container which accommodated the absorbent article with small absorption capacity is arrange | positioned at the left side of FIG. Furthermore, the tool corresponding to the absorbent article having a smaller absorption capacity is arranged on the left side of FIG.

  Since the consumer's line of sight of the merchandise displayed on the shelf often moves continuously in one direction from a certain place, the order of arrangement of the plurality of containers 300a, 300b corresponds to those containers. By being the same as the order of arrangement of the tools, the consumer can more easily find the absorbent article (container) corresponding to the tools from the shelf 100.

  The plurality of containers 300a and 300b are arranged in the horizontal direction, and the plurality of tools 200a and 200b are preferably displayed on or below the plurality of containers 300a and 300b. More preferably, the plurality of tools 200a and 200b are arranged between a stage on the shelf 100 where the containers 300a and 300b are placed and a stage adjacent to the upper side or the lower side of the stage.

  Thereby, the consumer who viewed the display shelf 100 from the top or the bottom or the bottom to the top can easily associate the tools 200a and 200b with the containers (absorbent articles) 300a and 300b. In particular, since the consumer's line of sight often moves continuously from top to bottom or from bottom to top of the display shelf 100, the tools 200a and 200b are arranged above or below the containers 300a and 300b. Therefore, the consumer can more easily find the absorbent article (container) corresponding to the tools 200a and 200b from the shelf 100.

  Absorbent article samples 400 a and 400 b accommodated in the containers 300 a and 300 b are arranged on the top of the shelf 100. Tools 200a and 200b and containers 300a and 300b are arranged under the samples 400a and 400b.

  By placing the samples 400 a and 400 b on the top of the shelf 100 that attracts the most attention from the consumer, the consumer's line of sight can easily reach the top of the shelf 100. As the consumer's line of sight moves downward, the consumer recognizes the above-described tools 200a and 200b and actual products (containers) 300a and 300b. Thereby, the effect which promotes sale of goods is acquired more. In particular, when a plurality of tools 200a, 200b are displayed above or below the plurality of containers 300a, 300b, as the consumer's line of sight moves down from the top samples 400a, 400b, A person can find the absorbent article (container) corresponding to the sample and the tools 200a and 200b. Accordingly, the samples 400a and 400b, the containers 300a and 300b, and the tools 200a and 200b exist in the range of a series of movements of the consumer's eyes, so that the consumer can absorb the absorbent article (container) corresponding to the tool. ) Can be found more easily from the shelf.

  The samples 400a and 400b may be actual absorbent articles themselves stored in the containers 300a and 300b. Alternatively, the samples 400a and 400b may be part of the actual absorbent article accommodated in the containers 300a and 300b.

  The samples 400a and 400b may be arranged in the same direction in the same order as the containers 300a and 300b containing the absorbent articles corresponding to the respective samples. In this case, the consumer can easily understand which sample 400a, 400b is associated with which container 300a, 300b.

  Although the contents of the present invention have been disclosed through the embodiments of the present invention as described above, it should not be understood that the descriptions and drawings constituting a part of this disclosure limit the present invention. From this disclosure, various alternative embodiments, examples, and operational techniques will be apparent to those skilled in the art. Therefore, the technical scope of the present invention is defined only by the invention specifying matters according to the scope of claims reasonable from the above description.

10 Display 100 Shelf 200a, 200b Sales promotion tool 220a, 220b Liquid or gel material 300a, 300b Container 400a, 400b Sample

Claims (16)

A container containing an absorbent article;
Sales promotion tools,
A housing for displaying the container and the tool;
The display device, wherein the tool includes a liquid or gel-like substance having a capacity corresponding to an absorption capacity of the absorbent article. The tool has a number indicating the absorption capacity of an absorbent article having an absorption capacity corresponding to the volume of the liquid or gel substance,
The display body according to claim 1, wherein the container has a number indicating an absorption capacity of an absorbent article accommodated by the container.   At least one of the number font of the tool, the color background of the number of the tool, the pattern of the number background of the tool is the number font of the container, the number of the number of the container The display body according to claim 2, wherein the display body is the same as at least one of a background color and a background pattern of the numeral of the container.   4. The tool according to claim 1, wherein the tool has a character that is visible through the liquid or gel substance and is associated with the container on the rear side of the liquid or gel substance. The display body according to claim 1. A plurality of the containing bodies containing the absorbent articles having different absorption capacities;
A plurality of the tools including the liquid or gel material having different volumes,
5. The volume of the liquid or gel substance of each of the tools corresponds to an absorption capacity of the absorbent article accommodated in each of the containers. 6. Display body. The plurality of tools are arranged side by side in the first direction on the shelf,
The plurality of containers are arranged side by side in the first direction on the shelf,
The display body according to claim 5, wherein an order of arrangement of the plurality of containers is the same as an order of the tools corresponding to the containers. The first direction is a horizontal direction;
The display body according to claim 6, wherein the plurality of tools are displayed on or below the plurality of containers.   The display according to any one of claims 1 to 7, wherein the liquid or gel substance is wrapped in a flexible film. The sample of the absorbent article housed in the container is placed on the top of the shelf;
The display body according to any one of claims 1 to 8, wherein the tool and the container are disposed under the sample. A sales promotion tool associated with a container containing a specific absorbent article,
The tool includes a liquid or gel substance having a volume corresponding to the absorption capacity of the absorbent article. The tool has a number indicating an absorbent capacity of an absorbent article having an absorbent capacity corresponding to the volume of the liquid or gel substance,
The tool according to claim 10, wherein the container has a number indicating an absorption capacity of an absorbent article accommodated by the container.   At least one of the number font of the tool, the color background of the number of the tool, the pattern of the number background of the tool is the number font of the container, the number of the container The tool according to claim 11, wherein the background color is the same as at least one of the number background patterns of the container.   13. The tool according to claim 10, wherein the tool has a character that is visible through the liquid or gel substance and is associated with the container on the rear side of the liquid or gel substance. The tool according to item 1.   14. A tool according to any one of claims 10 to 13, wherein the liquid or gel substance is encased in a flexible film.   A container containing an absorbent article having an absorption capacity corresponding to a sales promotion tool including a liquid or gel substance having a specific capacity. The tool has a number indicating the absorption capacity of an absorbent article having an absorption capacity corresponding to the volume of a liquid or gel-like substance;
The container has a number indicating the absorption capacity of the absorbent article accommodated by the container,
At least one of the number font of the container, the background color of the number of the container, the background pattern of the number of the container is the number font of the tool, the number of the tool The container of claim 15, wherein the background color is the same as at least one of the number background patterns of the tool.

Images