JP2017523533A - ソーシャル・ネットワーキング・ユーザの拡張トラッキングおよび広告ターゲティング - Google Patents

ソーシャル・ネットワーキング・ユーザの拡張トラッキングおよび広告ターゲティング Download PDF

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Publication number
JP2017523533A
JP2017523533A JP2017508065A JP2017508065A JP2017523533A JP 2017523533 A JP2017523533 A JP 2017523533A JP 2017508065 A JP2017508065 A JP 2017508065A JP 2017508065 A JP2017508065 A JP 2017508065A JP 2017523533 A JP2017523533 A JP 2017523533A
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user
social networking
activity
content
profile
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Japanese (ja)
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JP2017523533A5 (enExample
Inventor
チャールズ リンデン、リー
チャールズ リンデン、リー
ルイス、ベンジャミン
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フェイスブック，インク．
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Priority claimed from US12/977,038 external-priority patent/US8874639B2/en
Application filed by フェイスブック，インク． filed Critical フェイスブック，インク．
Publication of JP2017523533A publication Critical patent/JP2017523533A/ja
Publication of JP2017523533A5 publication Critical patent/JP2017523533A5/ja
Pending legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G06F3/0482—Interaction with lists of selectable items, e.g. menus
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0487—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
    • G06F3/0488—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0633—Managing shopping lists, e.g. compiling or processing purchase lists
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Theoretical Computer Science (AREA)
  • Development Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Engineering & Computer Science (AREA)
  • General Health & Medical Sciences (AREA)
  • Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Tourism & Hospitality (AREA)
  • Computing Systems (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Human Computer Interaction (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
JP2017508065A 2010-12-22 2014-08-15 ソーシャル・ネットワーキング・ユーザの拡張トラッキングおよび広告ターゲティング Pending JP2017523533A (ja)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US12/977,038 US8874639B2 (en) 2010-12-22 2010-12-22 Determining advertising effectiveness outside of a social networking system
US14/460,219 2014-08-14
US14/460,219 US10445782B2 (en) 2010-12-22 2014-08-14 Expanded tracking and advertising targeting of social networking users
PCT/US2014/051360 WO2016025006A1 (en) 2014-08-14 2014-08-15 Expanded tracking and advertising targeting of social networking users

Publications (2)

Publication Number Publication Date
JP2017523533A true JP2017523533A (ja) 2017-08-17
JP2017523533A5 JP2017523533A5 (enExample) 2017-09-28

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
JP2017508065A Pending JP2017523533A (ja) 2010-12-22 2014-08-15 ソーシャル・ネットワーキング・ユーザの拡張トラッキングおよび広告ターゲティング

Country Status (7)

Country Link
US (1) US10445782B2 (enExample)
JP (1) JP2017523533A (enExample)
KR (1) KR102373796B1 (enExample)
AU (1) AU2014403366A1 (enExample)
CA (1) CA2954861A1 (enExample)
IL (1) IL250042A0 (enExample)
WO (1) WO2016025006A1 (enExample)

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KR101917560B1 (ko) 2018-02-01 2018-11-09 강최희 바이럴 마케팅을 위한 블로깅 서비스 제공장치
KR101917561B1 (ko) 2018-02-01 2018-11-09 강최희 바이럴 마케팅을 위한 블로깅 서비스 제공 시스템

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US9940634B1 (en) 2014-09-26 2018-04-10 Bombora, Inc. Content consumption monitor
US11589083B2 (en) 2014-09-26 2023-02-21 Bombora, Inc. Machine learning techniques for detecting surges in content consumption
US9699610B1 (en) * 2014-12-26 2017-07-04 Groupon, Inc. Location based discovery of real-time merchant device activity
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US9730112B2 (en) * 2015-03-31 2017-08-08 Northrop Grumman Systems Corporation Identity based access and performance allocation
US10102252B2 (en) * 2016-02-17 2018-10-16 Mastercard International Incorporated Method and system for standardization of wearable device measurement
US20180040030A1 (en) * 2016-08-05 2018-02-08 International Business Machines Corporation Central trusted electronic commerce platform that leverages social media services
US10621636B2 (en) 2016-08-17 2020-04-14 International Business Machines Corporation System, method and computer program product for a cognitive monitor and assistant
US20180336621A1 (en) * 2017-05-19 2018-11-22 Facebook, Inc. Selecting a product for inclusion in a content item for a user of an online system based on products previously accessed by the user and by other online system users
US10581980B2 (en) 2017-06-01 2020-03-03 Xandr Inc. Device identification techniques using shared device graph
US11010791B1 (en) * 2018-02-27 2021-05-18 Inmar Clearing, Inc. System for generating targeted advertisement content based upon influencer content and related methods
US10511681B2 (en) * 2018-03-02 2019-12-17 Adobe Inc. Establishing and utilizing behavioral data thresholds for deep learning and other models to identify users across digital space
KR102086467B1 (ko) * 2018-03-05 2020-03-09 주식회사 수산아이앤티 매장 내 공유기를 이용한 광고 제공 시스템 및 그 방법
US11199949B2 (en) 2018-04-13 2021-12-14 Constellation Agency, LLC Automation tool for generating web pages and links
US11538121B2 (en) * 2018-08-03 2022-12-27 Panoramiq Markets Inc. Location-based verification of user requests and generation of notifications on mobile devices
US10834076B2 (en) * 2018-11-19 2020-11-10 Go Daddy Operating Company, LLC Website hosting provider database associating a temporary access code and an internet related activity of a user
US11468471B2 (en) * 2018-12-10 2022-10-11 Pinterest, Inc. Audience expansion according to user behaviors
KR102754456B1 (ko) * 2019-08-05 2025-01-17 삼성전자주식회사 서버 및 서버의 데이터 관리 방법
US11631015B2 (en) 2019-09-10 2023-04-18 Bombora, Inc. Machine learning techniques for internet protocol address to domain name resolution systems
US11126986B2 (en) * 2019-09-23 2021-09-21 Gregory Tichy Computerized point of sale integration platform
US20220121549A1 (en) * 2020-10-16 2022-04-21 Oath Inc. Systems and methods for rendering unified and real-time user interest profiles

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US20120054040A1 (en) * 2010-08-30 2012-03-01 Abraham Bagherjeiran Adaptive Targeting for Finding Look-Alike Users
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JP2002342790A (ja) * 2001-05-18 2002-11-29 Nikon Corp 電子ショップの提供方法
JP2005275715A (ja) * 2004-03-24 2005-10-06 Taito Corp コンテンツ情報管理方法
US20050278231A1 (en) * 2004-06-15 2005-12-15 Teeter Tobias A Method of recovery of electronic shopping cart information for reinitiation of the check-out process
JP2010537323A (ja) * 2007-08-20 2010-12-02 フェイスブック，インク． ソーシャルネットワークにおける広告のターゲット設定
JP2010146153A (ja) * 2008-12-17 2010-07-01 Scigineer Inc 情報処理装置、情報処理方法、およびプログラム
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Cited By (2)

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Publication number Priority date Publication date Assignee Title
KR101917560B1 (ko) 2018-02-01 2018-11-09 강최희 바이럴 마케팅을 위한 블로깅 서비스 제공장치
KR101917561B1 (ko) 2018-02-01 2018-11-09 강최희 바이럴 마케팅을 위한 블로깅 서비스 제공 시스템

Also Published As

Publication number Publication date
US20160048880A1 (en) 2016-02-18
AU2014403366A1 (en) 2017-02-23
US10445782B2 (en) 2019-10-15
IL250042A0 (en) 2017-03-30
KR102373796B1 (ko) 2022-03-14
KR20170041206A (ko) 2017-04-14
CA2954861A1 (en) 2016-02-18
WO2016025006A1 (en) 2016-02-18

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