JP2017194889A - Information processing apparatus, information processing method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information processing apparatus configured to improve sales-promotion effect on e-commerce, an information processing method, and a program.SOLUTION: A information processing apparatus includes: acquisition means (control unit 11) for acquiring information on a commodity selected by a user from among commodities registered on an e-commerce system, as belongings information; and providing means (control unit 21) for providing sales-promotion information, on the basis of the belongings information acquired by the acquisition means. The belongings information is damaged-article information to be used in declaration of non-life insurance for a damaged article, for example. The acquisition means acquires information on the commodity selected by the user from among the commodities registered on the e-commerce system and put in a shopping cart for the e-commerce, as belongings information.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information processing apparatus, an information processing method, and a program.

2. Description of the Related Art Conventionally, in electronic commerce, a system is known that increases the safety of transactions by preventing privacy infringement of parties involved in the transactions.
As an example thereof, a technique for providing insurance for damages relating to the personal information of a party (for example, leakage of personal information, theft, falsification, illegal sales, etc.) is disclosed (for example, see Patent Document 1). According to the technology described in Patent Document 1, even if information associated with electronic commerce is leaked and the privacy of the parties is infringed, the damage will be compensated financially by insurance. Can do.

JP 2009-036594 A

  However, although the technique described in Patent Document 1 can increase the safety of transactions and provide a sense of security to the parties, there is a problem that it cannot expect a sales promotion effect for inducing further electronic commerce. is there.

  An object of this invention is to provide the information processing apparatus, the information processing method, and program which can improve the sales promotion effect regarding electronic commerce.

The invention described in claim 1 has been made to achieve the above object,
In an information processing device,
An acquisition means for acquiring information on a product selected by a user from among products registered in the electronic commerce system as owned product information;
Providing means for providing sales promotion information based on the property information acquired by the acquiring means;
It is characterized by providing.

The invention according to claim 2 is the information processing apparatus according to claim 1,
The possessed product information is damaged product information used for a property item declaration of non-life insurance.

The invention according to claim 3 is the information processing apparatus according to claim 1 or 2,
The acquisition means acquires information on a product selected by the user from among products registered in the electronic commerce system and put in a shopping cart for electronic commerce as the owned product information.

The invention according to claim 4 is the information processing apparatus according to any one of claims 1 to 3,
The providing unit extracts a purchase tendency of the user in the electronic commerce system based on information on a product purchased by the user in the electronic commerce system among the products included in the possessed product information acquired by the acquiring unit. The sales promotion information is provided based on the extracted purchase tendency.

The invention according to claim 5 is the information processing apparatus according to any one of claims 1 to 4,
The providing means extracts the purchase tendency of the user by comparing the purchase history of the user in the electronic commerce system with the possessed product information acquired by the acquisition means, and the sales promotion is based on the extracted purchase tendency. It is characterized by providing information.

The invention according to claim 6 is the information processing apparatus according to any one of claims 1 to 5,
The providing means extracts the purchase tendency of the user based on an item attribute of the product included in the possessed product information acquired by the acquiring means, and provides the sales promotion information based on the extracted purchase tendency. It is characterized by.

The invention according to claim 7 is the information processing apparatus according to claim 6,
The providing means collates the purchase date and release date of the product when extracting the purchase tendency of the user, and when the purchase date is within a predetermined period from the release date, at least one of function-oriented and fashion-oriented It is characterized by judging.

The invention according to claim 8 is the information processing apparatus according to claim 6 or 7,
The providing means is characterized in that, when the purchase tendency of the user is extracted, if the purchase date of different products in the item is the same, it is determined that at least one of emphasis on unity and brand is emphasized.

The invention according to claim 9 is the information processing apparatus according to any one of claims 1 to 8,
When family information related to a family associated with the user exists, the family is included in the user.

The invention according to claim 10 is:
An information processing method for an information processing apparatus,
Obtaining information on the product selected from the products registered in the electronic commerce system as possessed product information;
Providing promotional information based on the acquired property information;
Is an information processing method.

The invention according to claim 11
Computer
An acquisition means for acquiring information on a product selected from among products registered in the electronic commerce system as possessed product information;
Providing means for providing sales promotion information based on the property information acquired by the acquiring means;
It is a program to make it function as.

  ADVANTAGE OF THE INVENTION According to this invention, the sales promotion effect which concerns on electronic commerce can be improved.

It is a block diagram which shows the main control structure of each apparatus which comprises the information processing system which concerns on this embodiment. It is a flowchart which shows an example of operation | movement of the information processing system which concerns on this embodiment. It is a figure which shows an example of the screen where registration operation of a damaged article is performed by the user on EC site. It is a figure which shows an example of a damaged article display screen. It is a figure which shows an example of a damaged goods list. It is a figure which shows an example of a sales promotion information display screen.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

[1. Description of configuration]
Hereinafter, an embodiment of the present invention will be described in detail with reference to the drawings.
[1-1. Explanation of system configuration]
First, the configuration of the information processing system 1 according to the present embodiment will be described.
As shown in FIG. 1, the information processing system 1 includes an EC server 10 and a promotion server 20 owned by a company that operates an EC (Electronic Commerce) site, an insurance company server 30 owned by an insurance company that handles non-life insurance, And a terminal device 40. In this embodiment, the EC server 10 and the sales promotion server 20 cooperate to function as the information processing apparatus of the present invention. Each device constituting the information processing system 1 is connected to the communication network N. The communication network N is specifically the Internet, a telephone line network of a telecommunications carrier, a mobile phone communication network, or the like.

  The EC server 10 is an information device such as a PC or WS (Work Station) owned by a company operating the EC site, and performs a predetermined operation in response to an access from the terminal device 40 or the like. Specifically, the EC server 10 manages EC sites that sell various products, and when a request for acquiring a Web page in the EC site is made from the terminal device 40, the EC server 10 targets the requesting terminal device 40. The page data of the web page is transmitted. The EC server 10 is configured by one unit, but is not limited to this, and may be configured by a plurality of devices.

  The sales promotion server 20 is an information device such as a PC or WS held by an EC site management company, and provides the user of the terminal device 40 with sales promotion information (recommendation information) for inducing a purchase intention of the product. Although the sales promotion server 20 shall be comprised by 1 unit | set, it is not limited to this, It is good also as what is comprised from several apparatus.

  The insurance company server 30 is an information device such as a PC or WS owned by an insurance company that handles non-life insurance. The insurance company server 30 collects and evaluates a list of damaged items, extracts the amount of damage, and performs insurance premium payment processing. In the present invention, non-life insurance includes, for example, fire insurance, earthquake insurance, car insurance, accident insurance, maritime insurance, etc., as well as overseas travel insurance and compensation for personal belongings, etc. Includes insurance. The insurance company server 30 is configured by one unit, but is not limited to this, and may be configured by a plurality of devices.

  The terminal device 40 is a portable terminal device that is owned and used by each user, such as a smart device such as a smartphone or a tablet, or a mobile phone. However, the terminal device 40 may be a stationary terminal device such as a desktop PC. The terminal device 40 is installed with an application (hereinafter referred to as a shopping app) that provides a function that enables searching for and purchasing products sold by the EC site in cooperation with the EC site managed by the EC server 10. The terminal device 40 communicates with the EC server 10 and the sales promotion server 20 using the communication network N (specifically, a communication line or a wireless LAN of the terminal device 40).

[1-2. Explanation of EC server configuration]
Next, the configuration of the EC server 10 will be described.
The EC server 10 includes a control unit 11, an operation unit 12, a display unit 13, a storage unit 14, and a communication unit 15.

  The control unit 11 performs central control of the operation of the EC server 10. Specifically, the control unit 11 includes a CPU, a ROM, a RAM, and the like, and the program data stored in the ROM or the storage unit 14 expanded in the RAM work area and the CPU cooperate with the EC. Centrally control each part of the server 10.

The operation unit 12 includes, for example, a character input key, a numeric input key, a keyboard having keys associated with various functions, a pointing device such as a mouse, and the like, and receives an operation input from a user to input the operation. A corresponding operation signal is output to the control unit 11. The operation unit 12 may be a touch panel formed integrally with the display unit 13, for example.
The display unit 13 includes a display such as an LCD (Liquid Crystal Display), for example, and displays an image based on the display control signal output from the control unit 11 on the display screen.

  The storage unit 14 is configured by, for example, an HDD (Hard Disk Drive), a semiconductor memory, and the like, and stores data such as program data and various setting data in a readable / writable manner from the control unit 11. In addition, the storage unit 14 stores page data of Web pages constituting the EC site to be managed.

  The communication unit 15 is a communication interface having a communication IC (Integrated Circuit), a communication connector, and the like, and performs data communication via the communication network N using a predetermined communication protocol under the control of the control unit 11.

[1-3. Explanation of sales server configuration]
Next, the configuration of the sales promotion server 20 will be described.
The sales promotion server 20 includes a control unit 21, an operation unit 22, a display unit 23, a storage unit 24, and a communication unit 25.

  The control unit 21 centrally controls the operation of the sales promotion server 20. Specifically, the control unit 21 is configured to include a CPU, a ROM, a RAM, and the like, and promotes sales in cooperation with the CPU and program data stored in the ROM or storage unit 24 expanded in the RAM work area. Centrally control each unit of the server 20.

The operation unit 22 includes, for example, a keyboard having a character input key, a numeric input key, and other keys associated with various functions, a pointing device such as a mouse, and the like. A corresponding operation signal is output to the control unit 21.
The display unit 23 includes a display such as an LCD, for example, and displays an image based on the display control signal output from the control unit 21 on the display screen.

  The storage unit 24 includes, for example, an HDD, a semiconductor memory, and the like, and stores data such as program data and various setting data in a readable / writable manner from the control unit 21. The storage unit 24 stores sales promotion information provided to the terminal device 40. The sales promotion information only needs to be information for encouraging the user of the terminal device 40 to purchase. For example, advertisements, coupons, product information stored in the storage unit 14 of the EC server 10, other contents, and the like. Can be mentioned.

  The communication unit 25 is a communication interface having a communication IC, a communication connector, and the like, and performs data communication via the communication network N using a predetermined communication protocol under the control of the control unit 21.

[1-4. Explanation of insurance company server configuration]
Next, the configuration of the insurance company server 30 will be described.
The insurance company server 30 includes a control unit 31, an operation unit 32, a display unit 33, a storage unit 34, and a communication unit 35.

  The control unit 31 centrally controls the operation of the insurance company server 30. Specifically, the control unit 31 includes a CPU, a ROM, a RAM, and the like. The program data stored in the ROM or the storage unit 34 developed in the RAM work area and the CPU cooperate with the insurance. Centrally controls each part of the company server 30.

The operation unit 32 includes, for example, a keyboard having a character input key, a numeric input key, and other keys associated with various functions, a pointing device such as a mouse, and the like. A corresponding operation signal is output to the control unit 31.
The display unit 33 includes, for example, a display such as an LCD, and displays an image based on the display control signal output from the control unit 31 on the display screen.

  The storage unit 34 includes, for example, an HDD and a semiconductor memory, and stores data such as program data and various setting data in a readable / writable manner from the control unit 31.

  The communication unit 35 is a communication interface having a communication IC, a communication connector, and the like, and performs data communication via the communication network N using a predetermined communication protocol under the control of the control unit 31.

[1-5. Description of terminal device configuration]
Next, the configuration of the terminal device 40 will be described.
The terminal device 40 includes a control unit 41, an operation unit 42, a display unit 43, a storage unit 44, and a communication unit 45.

  The control unit 41 centrally controls the operation of the terminal device 40. Specifically, the control unit 41 is configured to include a CPU, a ROM, a RAM, and the like, and in cooperation with the CPU and program data stored in the ROM or storage unit 44 developed in the RAM work area, the terminal The overall control of each part of the device 40 is performed.

The operation unit 42 includes, for example, a key input unit including a home button and the like, and a touch panel formed integrally with the display unit 43. The operation unit 42 receives an operation input from a user and outputs an operation signal corresponding to the operation input. Output to the control unit 41.
The display unit 43 includes a display such as an LCD or an FPD using an organic EL element, and displays an image based on the display control signal output from the control unit 41 on the display screen. For example, when the shopping application is activated, the display unit 43 displays a Web page transmitted from the EC server 10 in response to a user operation (Web page acquisition request).

  The storage unit 44 is configured by, for example, an HDD, a semiconductor memory, and the like, and stores data such as program data and various setting data in a readable / writable manner from the control unit 41.

  The communication unit 45 includes an antenna and a communication circuit, and performs wireless communication with an external device under the control of the control unit 41. Specifically, the communication unit 45 performs data communication via the communication network N by being relayed by the base station.

[2. Explanation of operation]
Next, a specific operation of the information processing system 1 according to the present embodiment will be described with reference to the flowchart of FIG.
Specifically, the information processing device (the EC server 10 and the sales promotion server 20) creates a damaged product list by declaring a damaged product from the terminal device 40, and analyzes the created damaged product list to provide appropriate sales promotion information. Processing to be provided to the terminal device 40 will be described.

  When the user of the terminal device 40 that is subscribed to the non-life insurance handled by the insurance company that owns the insurance company server 30 encounters an event that is subject to the non-life insurance that he / she subscribes to, such as a fire or accident, the insurance company For the purpose of claiming insurance money against the company, a claim operation for damaged goods resulting from the above events is performed. The operation for reporting the damaged item by the user of the terminal device 40 is performed through a shopping application installed in the terminal device 40. The process shown in FIG. 2 shows that a predetermined operation has been performed after the shopping app is activated by the user of the terminal device 40 (for example, a damage that is performed at a predetermined position on the EC site and that is used to declare a damaged item). This is started when the button for switching to the item declaration mode is pressed.

First, the control unit 41 of the terminal device 40 determines whether or not an operation for registering a damaged item has been performed by the user (step S101). Here, the registration operation for damaged goods is a shopping cart for electronic commerce by selecting the same goods as the damaged goods (similar goods if the same goods do not exist) from the products sold on the EC site. It is an operation to put in a shopping cart. FIG. 3 shows an example of a screen on which an operation for registering damaged goods (men's shoes) is performed by the user on the EC site. In the example shown in FIG. 3, a “Add to Cart Button B <b> 1” for performing an operation of putting a damaged item into a shopping cart is displayed in the lower right portion of the display unit 43. The user of the terminal device 40 can put the damaged item into the shopping cart by pressing the button B1 for adding to the cart on the screen displaying the damaged item. In addition, when the damaged item put into the shopping cart is a product purchased on the EC site, the purchase date of the damaged item is associated with reference to the purchase history of the user. On the other hand, if the damaged item to be put in the shopping cart is not a product purchased on the EC site, a screen for allowing the user to input the purchase date of the damaged item is displayed to prompt the user to input the purchase date.
If the control unit 41 determines that the operation for registering the damaged item has been performed (step S101: YES), the control unit 41 proceeds to the next step S102.
On the other hand, if it is determined that the operation for registering the damaged product has been performed (step S101: YES), the control unit 41 repeats the process until the operation for registering the damaged product is performed. Note that the processing may be terminated when a shopping application ending operation or the like is performed without performing a damaged item registration operation.

  Next, the control unit 41 transmits information on the damaged item for which the registration operation has been performed to the EC server 10 via the communication unit 45 (step S102).

The control unit 11 of the EC server 10 registers the damaged item as a damaged item for the user of the terminal device 40 based on the information on the damaged item transmitted from the terminal device 40 in step S102 (step S103).
Next, the control part 11 produces | generates the information for displaying the damaged goods registered by step S103 on the display part 43 of the terminal device 40 as a list, and transmits to the terminal device 40 via the communication part 15 (step S104). ).

  The control unit 41 of the terminal device 40 causes the display unit 43 to display a screen (damaged item display screen) based on the information transmitted from the EC server 10 in step S104 (step S105). FIG. 4 shows an example of the damaged item display screen. Since the damaged item display screen is a screen for displaying a product (damaged item) put in the shopping cart, it is the same screen as the product purchase screen. That is, on the damaged item display screen, in addition to an operation for reporting the damaged item to the insurance company (an operation for completing the registration of the damaged item), an operation for purchasing the item in the shopping cart can be performed. In the example shown in FIG. 4, men's shoes and a two-seat sofa are displayed as the damaged items registered in step S103. If more products are registered as damaged items, all damaged items can be displayed by scrolling up and down. Further, in the example shown in FIG. 4, at the bottom of the display unit 43, “To order procedure button B 21” for purchasing the product in the shopping cart, and “Damage registration complete” to complete the registration of the damaged product. Button B22 "is displayed. Note that the purchase date of each damaged item may be input on the damaged item display screen.

Next, the control unit 41 determines whether or not the user has performed an operation for completing the registration of the damaged item (step S106). Here, the registration completion operation of the damaged item is an operation of pressing the damaged item registration completion button B22 arranged at a predetermined position on the damaged item display screen (see FIG. 4), for example.
When it is determined that the operation for completing the registration of the damaged item has been performed (step S106: YES), the control unit 41 proceeds to the next step S107.
On the other hand, when it is determined that the operation for completing the registration of the damaged item has not been performed (step S106: NO), the control unit 41 proceeds to step S101 and repeats the processing after step S101.

  Next, the control unit 41 transmits information (registration completion information) indicating that the registration operation of the damaged item is completed to the EC server 10 via the communication unit 45 (step S107).

  The control unit 11 of the EC server 10 is in the shopping cart (that is, registered as a damaged item of the user of the terminal device 40) when the registration completion information transmitted from the terminal device 40 is received in step S102. ) A list of damaged items is created (step S108). That is, the control unit 11 functions as an acquisition unit of the present invention that acquires information on a product selected by the user from among products registered on the EC site as property information (damaged item list). FIG. 5 shows an example of the damaged item list. The damaged item list L1 includes a management number L11 for managing the damaged item in an identifiable manner, a damaged item L12, a damaged item name L13, a damaged item manufacturer L14, and a damaged item price range. L15 has a field for the purchase date L16 of the damaged item. For example, in FIG. 5, the item L12 “shoes”, the item name L13 “men's shoes”, the manufacturer L14 “XX company”, the price range L15 “low”, and the purchase date L16 “2015/7/5” are assigned to the management number L11. An example of a damaged item list L1 including a record associated with “1” is shown. The item L12 in the damaged item list L1 includes, for example, home appliances, information devices, audio devices, furniture, bedding, interiors, cooking devices, tableware, clothing, shoes, bags, cosmetics, precious metals, accessories / accessories, hobbies, artworks, etc. Is mentioned. In the example illustrated in FIG. 5, the price range L15 is evaluated in three stages of “high”, “medium”, and “low”, but is not limited thereto. For example, the evaluation may be performed in two stages of “high” and “low”, or may be performed in four or more stages. Further, the steps may be divided by specific amounts (for example, 1000 yen or less, 1001 yen to 5000 yen, 5001 yen to 10000 yen, 10001 yen or more). In the example illustrated in FIG. 5, the fields of the management number L11, the item L12, the item name L13, the manufacturer L14, the price range L15, and the purchase date L16 are described as examples, but the present invention is not limited to this. For example, in addition to the above-described fields, a field such as “release date” for damaged goods may be provided.

  Next, the control unit 11 transmits the damaged item list created in step S108 to the sales promotion server 20 via the communication unit 15 (step S109). In addition, although illustration is abbreviate | omitted, the control part 11 transmits the damage item list created by step S108 also to the insurance company server 30 in step S109. The control unit 31 of the insurance company server 30 assesses the damaged item list transmitted from the EC server 10 in step S109, extracts the amount of damage, and performs a process of paying insurance premiums according to the amount of damage. As a method for paying the insurance premium, there may be a method in which the user of the terminal device 40 makes a payment to an account of a bank or the like, or a method of paying back to points that can be used on an EC site or electronic money. .

The control unit 21 of the sales promotion server 20 analyzes the damaged item list transmitted from the EC server 10 in step S109 (step S110).
Next, the control part 21 extracts the sales promotion information provided to the user of the terminal device 40 based on the analysis result of step S110 (step S111).

  An example of the process of extracting the sales promotion information is to extract the purchase tendency of the user at the EC site based on the information of the product purchased at the EC site by the user of the terminal device 40 among the products (damaged products) included in the damaged product list. In this process, the sales promotion information is extracted based on the extracted purchase tendency. Specifically, first, the control unit 21 inquires and acquires the purchase history of the user of the terminal device 40 on the EC site from the EC server 10, and based on the acquired purchase history, the user out of the items included in the damaged item list. Identifies products purchased at the EC site. Next, the control unit 21 extracts a purchase tendency at the user's EC site based on the specified product. The purchase tendency is, for example, information such as frequently purchased items and often purchased price ranges. Note that the method of specifying the product purchased by the user on the EC site is not limited to the method of referring to the purchase history described above, and any method may be used. Next, the control unit 21 extracts sales promotion information based on the extracted purchase tendency. For example, the user of the terminal device 40 extracts an advertisement that recommends a new product of an item often purchased on an EC site, or extracts a discount coupon of a product in a price range often purchased. On the other hand, in order to acquire a new business opportunity, sales promotion information for recommending a product that does not fit in the purchase tendency may be extracted.

  In addition, when it is possible to specify the family of the user of the terminal device 40 that reports the damaged item (for example, when the user ID of the EC site is linked as a family), the terminal device 40 A purchase tendency including not only the user but also the family may be extracted. That is, when there is family information related to the family associated with the user, the family may be included in the user. This makes it possible to extract appropriate sales promotion information in consideration of the purchasing tendency of the entire family.

  Another example of the process for extracting the sales promotion information is to check the purchase history of the user of the terminal device 40 on the EC site and the damaged item list to extract the purchase tendency of the user, and based on the extracted purchase tendency. This is a process for extracting sales promotion information. Specifically, first, the control unit 21 inquires and acquires the purchase history at the EC site of the user of the terminal device 40 from the EC server 10, and acquires the acquired purchase history and the damaged item transmitted from the EC server 10 in step S109. Match the list. Next, the control unit 21 extracts a purchase tendency based on the comparison result between the purchase history and the damaged item list. Next, the control unit 21 extracts sales promotion information based on the extracted purchase tendency. According to this example, by comparing the purchase history with the damaged item list, it is possible to extract not only the purchase tendency on the EC site but also the purchase tendency other than the EC site. Specifically, by subtracting the product in the purchase history from the product in the damaged item list, it is possible to identify the product purchased outside the EC site, so it is possible to extract purchase trends outside the EC site. it can. Accordingly, it is possible to extract the sales promotion information with an emphasis on the purchase tendency on the EC site, and it is also possible to extract the sales promotion information with an emphasis on the purchase tendency other than on the EC site in order to acquire new business opportunities. For example, when the user of the terminal device 40 tends to purchase expensive furniture outside the EC site, an advertisement for recommending expensive furniture is extracted, or a discount coupon for expensive furniture is extracted. In addition, since it is possible to specify products purchased outside of the EC site, it is possible to find interest in uncommon products owned by the user, such as art products and luxury brand products. Sales promotion information for grasping business opportunities can be extracted.

  Another example of the process of extracting the sales promotion information is to extract the purchase tendency of the user of the terminal device 40 based on the attribute of the item of the damaged product included in the damaged product list, and the sales promotion information based on the extracted purchase trend. This is a process for extracting. Item attributes are properties and characteristics that are common to the items. For example, the category and price range of the item, the presence or absence of optional features, and some, old and new release date, brand (manufacturer name) Famous name, brand unity and so on. An example of a purchase tendency is a standard (purchase standard) that is emphasized when a user purchases a product. Examples thereof include price, function, fashion, uniformity, brand orientation, and the like. In this example, first, the control unit 21 extracts an attribute of a damaged item by referring to the damaged item list. For example, if the price range of the clothing included in the damaged item list is lower, the control unit 21 determines that the attribute of the clothing is “low price range”. In addition, when the brands of the tableware included in the list of damaged items are unified, the control unit 21 determines that the attribute of the tableware is “brand unity”. Next, the control unit 21 extracts a purchase tendency of the user of the terminal device 40 based on the extracted attribute. For example, when the attribute of the clothing is “low price range”, the control unit 21 determines that the purchase tendency of the clothing is “(low) price priority”. In addition, when the attribute of the tableware is “brand unity”, the control unit 21 determines that the tableware purchase tendency is “brand (unity) emphasis”. Next, the control unit 21 extracts sales promotion information based on the extracted purchase tendency. For example, when the purchase tendency of clothes is “(low) price-oriented”, the control unit 21 extracts sales promotion information for recommending inexpensive clothes. In addition, when the purchase tendency of tableware is “brand (unification of consciousness)”, the control unit 21 extracts the sales promotion information for recommending the tableware of the same brand as the tableware owned. According to this example, it is possible to extract appropriate sales promotion information for each item of damaged goods.

  In addition, for example, in the case of an item for which a product having a new function is released in a relatively short period of time (for example, 1-2 years) such as home appliances and information devices, the purchase date is checked by comparing the release date with the purchase date. Since it can be considered that the user wants to actively use the new function within a predetermined period (for example, within half a year) from the release date, it is determined that the purchase tendency of the item is “function-oriented” You may do it. Of course, instead of determining “emphasis on function” or in addition to the determination on “function emphasis”, it may be determined as “importance on fashion”. And the control part 21 extracts the sales promotion information which recommends the household appliance which has the newest function, for example, when the purchase tendency of a household appliance is "function-oriented".

  In addition, for example, in the case of an item having a tendency to sell multiple types of products such as furniture, bedding, tableware, etc., and the purchase date of different products in the item is the same, the set purchase is performed. Therefore, it may be determined that the purchase tendency of the item is “emphasis on uniformity”. Of course, instead of determining that “unity emphasis is important”, or in addition to the determination of “unity emphasis”, it may be determined “brand importance”. And the control part 21 extracts the sales promotion information which recommends collectively the furniture which the same furniture maker sells as a set together, for example, when the purchase tendency of furniture is "emphasis on uniformity".

  In step S112, the control unit 21 of the sales promotion server 20 transmits the sales promotion information extracted in step S111 to the terminal device 40 via the communication unit 25 (step S112). The control unit 21 functions as a providing unit of the present invention by performing the processing of step S111 and step S112.

The control unit 41 of the terminal device 40 causes the display unit 43 to display a screen (promotion information display screen) based on the sales promotion information transmitted from the sales promotion server 20 in step S112 (step S113). The sales promotion information display screen is displayed, for example, when the terminal device 40 receives the sales promotion information and activates the shopping application. FIG. 6 shows an example of the sales promotion information display screen. In the example shown in FIG. 6, sales promotion information (advertisement) for urging the user of the terminal device 40 to purchase is displayed at a predetermined position on the page displayed when the shopping app is activated. The user of the terminal device 40 can browse detailed information of the product or purchase the product by selecting and operating an advertisement for the desired product on the sales promotion information display screen.
With the above processing, a damaged item list can be created by declaring a damaged item from the terminal device 40, and the created damaged item list can be analyzed to provide appropriate sales promotion information to the terminal device 40.
The timing at which the sales promotion information display screen is displayed in step S113 is not limited to the timing at which the user activates the shopping application, and the shopping application may be automatically activated and displayed, or the sales promotion information may be received. The push notification may be displayed, and may be displayed when the push notification is pressed.

[3. effect]
As described above, the information processing apparatus (the EC server 10 and the sales promotion server 20) according to the present embodiment acquires information on a product selected by the user from among products registered in the electronic commerce system as possessed product information. An acquisition unit (control unit 11) and a providing unit (control unit 21) for providing sales promotion information based on the possessed product information acquired by the acquisition unit.
Therefore, according to the information processing apparatus according to the present embodiment, it is possible to collect and analyze information on the user's possessed goods, so that it is possible to provide sales promotion information suitable for each user, The sales promotion effect related to the commercial transaction can be improved.

Further, according to the information processing apparatus according to the present embodiment, the possessed goods information is the damaged goods information used for the damage insurance declaration of the non-life insurance.
Therefore, according to the information processing apparatus according to the present embodiment, since it is a special situation of claiming damages for non-life insurance, it is possible to collect information on user-owned items collectively, so it is easy to use for electronic commerce. Such a sales promotion effect can be improved. Moreover, since the user's willingness to purchase can be aimed at reestablishing life after the occurrence of damage, further improvement of the sales promotion effect can be expected.

In addition, according to the information processing apparatus according to the present embodiment, the acquisition unit stores information on the product selected by the user from the products registered in the electronic commerce system and put in the shopping cart for electronic commerce. Obtain as information.
Therefore, according to the information processing apparatus according to the present embodiment, it is possible to acquire information on a user's property using an existing electronic commerce system. This makes it possible to collect information on the user's possession more reliably. Moreover, since it is not necessary to make a new capital investment, an increase in cost can be suppressed.

In addition, according to the information processing apparatus according to the present embodiment, the providing unit is configured to provide the user's electronic information based on the information on the product purchased by the user using the electronic commerce system among the products included in the property information acquired by the acquiring unit. A purchase tendency in a commercial transaction system is extracted, and sales promotion information is provided based on the extracted purchase tendency.
Therefore, according to the information processing apparatus according to the present embodiment, it is possible to extract a product that is highly likely to be purchased by the user on the EC site, and thus provide sales promotion information that can further encourage the user to purchase. Can do.

Further, according to the information processing apparatus according to the present embodiment, the providing unit extracts the purchase tendency of the user by collating the purchase history in the user's electronic commerce system and the possessed product information acquired by the acquiring unit, and extracting Providing sales promotion information based on purchase trends.
Therefore, according to the information processing apparatus according to the present embodiment, it is possible to extract not only the purchase tendency at the EC site but also the purchase tendency other than the EC site that could not be predicted in the past. It is possible to make the best use of it, and further improvement of the sales promotion effect can be expected.

Further, according to the information processing apparatus according to the present embodiment, the providing unit extracts the purchase tendency of the user based on the attribute of the item of the product included in the possessed product information acquired by the acquiring unit, and the extracted purchase tendency Provide promotional information based on
Therefore, according to the information processing apparatus according to the present embodiment, when purchasing a product, it is possible to extract what the user places importance on for each item of the product, so that detailed information provision suitable for each user can be provided. It is possible to do so, and further improvement of the sales promotion effect can be expected. In addition, since it is possible to refer to the purchase tendency of other users who have common values, it becomes possible to provide information to each user in a multifaceted manner, and the potential interest of the user Can be pulled out.

Further, according to the information processing apparatus according to the present embodiment, when the providing unit extracts the purchase tendency of the user, the purchase date and the sale date of the product are collated, and the purchase date is within a predetermined period from the sale date. Judged as at least one of function-oriented and fashion-oriented.
Therefore, according to the information processing apparatus according to the present embodiment, the purchase tendency of the user can be specifically read from the purchase date and the release date of the product, so that the sales promotion information can be accurately extracted even from a small amount of information. It becomes possible, and improvement of the sales promotion effect can be expected.

Further, according to the information processing apparatus according to the present embodiment, the providing unit extracts at least one of emphasis on unity and brand when the purchase date of different products in the item is the same when extracting the purchase tendency of the user. Judge.
Therefore, according to the information processing apparatus according to the present embodiment, the user's purchase tendency can be specifically read from the purchase date of different products in the item, so that the sales promotion information can be accurately extracted from a small amount of information. It is possible to improve the sales promotion effect.

Moreover, according to the information processing apparatus according to the present embodiment, when there is family information related to the family associated with the user, the family is included in the user.
Therefore, according to the information processing apparatus according to the present embodiment, it is possible to analyze not only the user's property but also the user's family property information. It becomes possible to use it as a judgment material, and the user's willingness to purchase can be evoked more accurately.

  As mentioned above, although concretely demonstrated based on embodiment which concerns on this invention, this invention is not limited to the said embodiment, It can change in the range which does not deviate from the summary.

[4. Modified example]
For example, in the above-described embodiment, as an example of the property information of the user of the terminal device 40, the property information (damaged product list) used for the property insurance declaration of property insurance is illustrated, but the present invention is not limited to this. It is not something. That is, any configuration can be used as long as it can acquire the property information of the user of the terminal device 40 using an electronic commerce system such as an EC site. Conduct a questionnaire on the site, “What kind of products are in your home?”, And answer operations (for example, select the same products as those owned by the EC site and place them in the shopping cart. Information of the user of the terminal device 40 may be acquired by performing an operation to insert the user.

  Moreover, in the said embodiment, although goods (damaged goods) put into the shopping cart are listed and transmitted to the sales promotion server 20, it is not limited to this. That is, any configuration can be used as long as it can acquire information on the possessed goods of the user of the terminal device 40 using an electronic commerce system such as an EC site. For example, from among products sold on the EC site The selected items may be sent to the sales promotion server 20 as damaged items one by one without putting them in the shopping cart, and all the damaged items may be listed together on the sales server 20 side.

  Moreover, in the said embodiment, when extracting the sales promotion information provided to the user of the terminal device 40 based on the analysis result of a damaged item list, the possession status of the property owned by the user of the terminal device 40 and the actually effective sales promotion information It is not always possible to rule and formalize the correspondence with these options. Therefore, by collecting a large number of damaged items lists, for example, by using techniques such as big data analysis and deep running, it is actually effective and the ownership status of the user's property without rules and formalization. It may be possible to automatically extract the correspondence relationship with the options of the sales promotion information.

  Moreover, although the said embodiment has illustrated and demonstrated the method of displaying the screen (sales promotion information display screen) based on sales promotion information on the display part 43 as a method of providing sales promotion information to the user of the terminal device 40, It is not limited to this. In other words, any method may be used as long as the sales promotion information can be provided to the user of the terminal device 40. For example, the sales information may be transmitted by e-mail.

  Further, in the above embodiment, the processing from the analysis processing of the damaged item list (step S110 in FIG. 2) to the sales promotion information display processing (step S113 in FIG. 2) is the registration completion information transmission processing (step S107 in FIG. 2). ), But is not limited to this. For example, the processing from step S110 to step S113 in FIG. 2 may be performed each time the transmission processing of the information on the damaged item for which the registration operation has been performed (step S102 in FIG. 2) is performed. . In this case, every time a user registers one damaged item, the list of the registered item is analyzed, and the sales promotion information extracted based on the analysis result is displayed. Become.

  Moreover, although the EC server 10 and the sales promotion server 20 are illustrated and described as separate devices in the above embodiment, the present invention is not limited to this. That is, the EC server 10 and the sales promotion server 20 may be configured as an integrated device.

  Moreover, each aspect shown in this application can also be grasped | ascertained as a method, a program, etc. For the method and program categories, “means” shown in the device category is appropriately replaced with “process” or “step”, for example. In addition, the order of processes and steps is not limited to the one directly specified in the present application, and the order can be changed, or a part of processes can be collectively or changed to be executed one by one at any time.

  In addition, the detailed configuration of each device constituting the EC server, the sales promotion server, the insurance company server, and the terminal device and the detailed operation of each device can be changed as appropriate without departing from the spirit of the present invention.

1 Information processing system 10 EC server (information processing device)
11 Control unit (acquisition means)
12 operation unit 13 display unit 14 storage unit 15 communication unit 20 sales promotion server (information processing apparatus)
21 Control unit (providing means)
22 operation unit 23 display unit 24 storage unit 25 communication unit 30 insurance company server 31 control unit 32 operation unit 33 display unit 34 storage unit 35 communication unit 40 terminal device 41 control unit 42 operation unit 43 display unit 44 storage unit 45 communication unit

Claims (11)

An acquisition means for acquiring information on a product selected by a user from among products registered in the electronic commerce system as owned product information;
Providing means for providing sales promotion information based on the property information acquired by the acquiring means;
An information processing apparatus comprising:   The information processing apparatus according to claim 1, wherein the possessed product information is damaged product information used for reporting a damaged product for non-life insurance.   The said acquisition means acquires the information of the goods selected by the said user from the goods registered into the said electronic commerce system, and put into the shopping cart for electronic commerce as said possessed goods information, It is characterized by the above-mentioned. Item 3. The information processing apparatus according to item 1 or 2.   The providing unit extracts a purchase tendency of the user in the electronic commerce system based on information on a product purchased by the user in the electronic commerce system among the products included in the possessed product information acquired by the acquiring unit. The information processing apparatus according to claim 1, wherein the sales promotion information is provided based on the extracted purchase tendency.   The providing means extracts the purchase tendency of the user by comparing the purchase history of the user in the electronic commerce system with the possessed product information acquired by the acquisition means, and the sales promotion is based on the extracted purchase tendency. The information processing apparatus according to claim 1, wherein the information processing apparatus provides information.   The providing means extracts the purchase tendency of the user based on an item attribute of the product included in the possessed product information acquired by the acquiring means, and provides the sales promotion information based on the extracted purchase tendency. The information processing apparatus according to any one of claims 1 to 5, wherein:   The providing means collates the purchase date and release date of the product when extracting the purchase tendency of the user, and when the purchase date is within a predetermined period from the release date, at least one of function-oriented and fashion-oriented The information processing apparatus according to claim 6, wherein the information processing apparatus is determined.   The said providing means, when extracting the purchase tendency of the user, if the purchase date of different products in the item is the same, it is determined that at least one of emphasis on unity and brand emphasis. Or the information processing apparatus according to 7;   9. The information processing apparatus according to claim 1, wherein the family is included in the user when there is family information related to the family associated with the user. An information processing method for an information processing apparatus,
Obtaining information on the product selected from the products registered in the electronic commerce system as possessed product information;
Providing promotional information based on the acquired property information;
An information processing method including: Computer
An acquisition means for acquiring information on a product selected from among products registered in the electronic commerce system as possessed product information;
Providing means for providing sales promotion information based on the property information acquired by the acquiring means;
Program to function as.

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