JP2016062332A - Coupon output device, coupon output system, coupon output method and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To appropriately issue coupons to customers.SOLUTION: In a coupon output system, when, in a portable terminal, a price search application is booted, a product name and the like are input by an operation unit and a price search is instructed, a control unit is configured to: collect prices of search object products of other shops from price research sites; store the collected prices in a price search list storage unit; read a retrieval result of product prices of other shops stored in the portable terminal S23 when the portable terminal is detected by a non-contact communication unit in a digital signage device S22; compare a price of an own shop of the product selected by the operation unit with the prices of other shops S28; and output a coupon on the basis of a comparison result S31.SELECTED DRAWING: Figure 9

Description

  The present invention relates to a coupon output device, a coupon output system, a coupon output method, and a program.

  2. Description of the Related Art Conventionally, an apparatus that outputs a coupon to a customer who has visited the store a predetermined number of times has been known (see, for example, Patent Document 1).

JP 2014-52816 A

  However, in the coupon output device described in Patent Document 1, a coupon cannot be output unless the number of visits reaches a predetermined number. For this reason, for example, there is a problem that a customer is missed when the price of another store such as an online shop is lower.

  The subject of this invention is issuing a coupon appropriately to a customer.

In order to solve the above problem, the coupon output device of the invention according to claim 1 is:
An acquisition means for acquiring sales price information of products of other stores;
A comparison means for comparing the selling price of the product at the store with the selling price of the product at another store;
Coupon output means for outputting a coupon based on the comparison result by the comparison means;
Is provided.

  According to the present invention, it is possible to issue a coupon appropriately to a customer.

It is a figure showing the example of whole composition of the coupon output system in this embodiment. It is a block diagram which shows the functional structure of the portable terminal of FIG. It is a figure which shows the example of data storage of a price search list memory | storage part. It is a block diagram which shows the functional structure of the digital signage apparatus of FIG. It is a figure which shows schematic structure of the screen part of FIG. It is a flowchart which shows the price search process performed by the control part of FIG. It is a figure which shows an example of a price information page. It is a figure which shows an example of the source file of a price information page. It is a flowchart which shows the coupon issuing process performed by the control part of FIG. It is a flowchart which shows the coupon output process performed in step S31 of FIG.

  Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following embodiments, a case where the coupon output device according to the present invention is applied to the digital signage device 2 will be described as an example. The present invention is not limited to the illustrated example.

[Configuration of Coupon Output System 100]
FIG. 1 is a diagram showing an overall configuration of a coupon output system 100 according to an embodiment of the present invention. The coupon output system 100 is, for example, when the store price (the sales price of the own store) is higher than the price of the other store (the sales price of the other store) of the product searched by the customer using the price search application of the mobile terminal 1. , A system for outputting coupons.
In the present embodiment, the price refers to a selling price except for a purchase price.

  The coupon output system 100 is a system provided in a store. As shown in FIG. 1, the coupon output system 100 is a portable terminal 1 carried by a customer, a digital signage device 2, a server device 3, and an ECR (Electronic Cash) provided in the store. Resister: electronic cash register) 4. The server device 3 can be communicably connected to the digital signage device 2 and the ECR 4 via the communication network N. The communication network N is a communication network including a wired LAN (Local Area Network), a wireless LAN, a mobile communication network, the Internet, and the like. Note that the numbers of the mobile terminal 1, the digital signage device 2, and the ECR 4 are not particularly limited.

[Configuration of mobile terminal 1]
FIG. 2 is a block diagram illustrating a main control configuration of the mobile terminal 1. The mobile terminal 1 is a communication terminal such as a smart phone or a mobile phone carried by a customer. As shown in FIG. 2, the control unit 11, the storage unit 12, the operation unit 13, the display unit 14, the communication unit 15, A contact communication unit 16 and a time measuring unit 17 are provided.

  The control unit 11 includes a CPU (Central Processing Unit) that executes various programs stored in the program storage unit 121 of the storage unit 12 to perform predetermined calculations and control of each unit, and a memory that is a work area when the program is executed (Both not shown). The control unit 11 performs various processes including a price search process described later in cooperation with a program stored in the program storage unit 121 of the storage unit 12 and functions as a price search unit.

  The storage unit 12 is configured by a nonvolatile semiconductor memory or the like. As shown in FIG. 2, the storage unit 12 is provided with a program storage unit 121. The program storage unit 121 stores a system program executed by the control unit 11, an application program for executing various processes, a Web browser for browsing the Web, data necessary for executing these programs, and the like. Yes.

  In the present embodiment, the program storage unit 121 stores an application program (price search application) for executing a price search process described later. This price search application is a dedicated application for a store (shop) in which the digital signage device 2 is installed, and collects price information of products of other stores. Specifically, the price information of the search target product is acquired from a price survey site on the Internet that collects and provides the price information of the product. Here, at the start of use of the price search application, customer registration is performed, and a customer ID for identifying a customer who uses the price search application is issued. This customer ID is stored in the storage unit 12.

  Further, the storage unit 12 is provided with a price search list storage unit 122 and a handling product storage unit 123 that are used in the price search application.

  FIG. 3 shows an example of data storage in the price search list storage unit 122. As shown in FIG. 3, the price search list storage unit 122 includes items of “product name”, “price (lowest price)”, and “search date”, and the product searched by the price search application. A list of price information (lowest price) (referred to as a price search list) is stored.

  In the handled product storage unit 123, a product ID that is identification information of a product handled at a store where the digital signage device 2 is installed and a product name are stored in association with each other.

  The operation unit 13 includes various function keys, accepts pressing input of each key by the user, and outputs the operation information to the control unit 11. The operation unit 13 includes a touch panel or the like in which transparent electrodes are arranged in a grid pattern so as to cover the surface of the display unit 14, detects a position pressed with a finger or a touch pen, and uses the position information as operation information. Output to the control unit 11.

  The display unit 14 is configured by an LCD (Liquid Crystal Display) or the like, and performs various displays on the screen in accordance with a display control signal from the control unit 11.

  The communication unit 15 communicates with a predetermined mobile communication network or an external device connected to the Internet by radio.

  The non-contact communication unit 16 includes a wireless antenna and an IC chip, has a wireless communication function such as NFC (Near Field Communication), and performs wireless communication with the digital signage device 2 and the ECR 4.

  The timer unit 17 is configured by an RTC (Real Time Clock) or the like, acquires the current date and time, and outputs it to the control unit 11.

[Configuration of Digital Signage Device 2]
FIG. 4 is a block diagram illustrating a main control configuration of the digital signage apparatus 2. The digital signage apparatus 2 displays the stock status of the selected product, guides the sales floor, and outputs a coupon when the store price is higher than the price of another store searched by the price search application.

  As shown in FIG. 4, the digital signage apparatus 2 includes a projection unit 21 that irradiates content image light, and a screen unit 22 that receives the image light emitted from the projection unit 21 at the back and projects the image light onto the front. Yes.

First, the projection unit 21 will be described.
The projection unit 21 includes a control unit 23, a projector 24, a storage unit 25, a communication unit 26, and a timer unit 30. The projector 24, the storage unit 25, the communication unit 26, and the time measuring unit 30 are connected to the control unit 23 as shown in FIG.

  The control unit 23 includes a CPU that executes various programs stored in the program storage unit 251 of the storage unit 25 to perform predetermined calculations and control of each unit, and a memory that is a work area when the program is executed. (Both not shown). The control unit 23 functions as a comparison unit, a determination unit, a second comparison unit, and a determination unit by executing various processes including a coupon issue process described later in cooperation with the program.

  The projector 24 is a projection device that converts the image data output from the control unit 23 into image light and irradiates the image data toward the screen unit 22. For example, the projector 24 performs a display operation by individually turning on / off each tilt angle of a plurality of micromirrors arranged in an array (in the case of XGA, horizontal 1024 pixels × vertical 768 pixels) at high speed. A DLP (Digital Light Processing) (registered trademark) projector using a DMD (digital micromirror device), which is a display element that forms a light image with the reflected light, is applicable.

  The storage unit 25 is configured by an HDD (Hard Disk Drive), a nonvolatile semiconductor memory, or the like. As shown in FIG. 4, the storage unit 25 is provided with a program storage unit 251. The program storage unit 251 stores a system program executed by the control unit 23, a processing program for executing various processes including a coupon issuing process described later, data necessary for executing these programs, and the like. ing.

  The storage unit 25 includes a price information storage unit 252, an inventory information storage unit 253, a sales floor information storage unit 254, and a store visit information storage unit 255.

  The price information storage unit 252 includes items such as “product ID”, “store price”, and “purchase price”, and information on store prices and purchase prices of the product in association with the product ID. Is remembered.

  Items such as “product ID” and “stock quantity” are provided in the stock information storage unit 253, and the stock quantity of the product is stored in association with the product ID.

  Items such as “product ID” and “sales information” are provided in the sales floor information storage unit 254, and stores sales floor information indicating the position of the sales floor of the product in the store in association with the product ID. The sales floor information is, for example, image information indicating the position of the sales floor of the corresponding product in the store guide map.

The store visit information storage unit 255 includes items such as “customer ID”, “previous store visit date”, and “number of store visit points”, and stores the previous store visit date and store visit point number for each customer.
The information stored in the price information storage unit 252, the inventory information storage unit 253, and the sales floor information storage unit 254 is updated as needed based on data transmitted from the server device 3.

  The communication unit 26 includes a modem, a router, a network card, and the like, and performs communication with an external device connected to the communication network N.

  The timer unit 30 is composed of an RTC or the like, acquires the current date and time, and outputs it to the control unit 23.

Next, the screen unit 22 will be described.
FIG. 5 is a front view showing a schematic configuration of the screen unit 22. As shown in FIG. 5, the screen unit 22 includes an image forming unit 27 and a pedestal 28 that supports the image forming unit 27.

  The image forming unit 27 is formed by laminating a film-like Fresnel lens on a single translucent plate 29 formed in a human shape such as an acrylic plate, which is disposed so as to be substantially orthogonal to the image light irradiation direction. The screen is configured by attaching a rear projection film screen. The image forming unit 27 and the projector 24 described above constitute information output means.

  The pedestal 28 is provided with a button-type operation unit 32, a sound output unit 33 such as a speaker that outputs sound, a non-contact communication unit 34, and a printer 35.

  The operation unit 32 includes a plurality of operation buttons, detects a press signal of the operation button, and outputs it to the control unit 23. The function of each operation button is displayed on the image forming unit 27 in association with each operation button.

  The non-contact communication unit 34 has a wireless communication function such as NFC, and performs wireless communication with the mobile terminal 1 to read / write data from / to the mobile terminal 1 and transmit / receive data to / from the mobile terminal 1. To do.

  The printer 35 prints a coupon on a sheet according to an instruction from the control unit 23 and outputs the coupon from the discharge port 351. The printer 35 functions as a coupon output unit.

  The operation unit 32, audio output unit 33, non-contact communication unit 34, and printer 35 are connected to the control unit 23 as shown in FIG.

[Configuration of Server Device 3]
The server device 3 is a computer device that can be communicably connected to the digital signage device 2 and the ECR 4 via the communication network N. The server device 3 includes price information for each product (store price, purchase price) stored in the price information storage unit 252 of the digital signage device 2, inventory information for each product stored in the inventory information storage unit 253, Stores and manages sales floor information for each product stored in the sales floor information storage unit 254, and updates these information based on information (inventory information etc.) input from the operation unit and ECR4, The updated information is transmitted to the digital signage device 2. Further, the server device 3 stores purchase price information (for example, information including items such as “customer ID”, “purchase date”, and “purchase price”) transmitted from the ECR 4.

[Configuration of ECR4]
The ECR 4 is a cash registering machine that registers the number of products purchased by a customer and the sales amount to calculate the total amount and manages inventory information for each product. The ECR 4 transmits inventory information for each product to the server device 3 at predetermined time intervals. The ECR 4 includes a non-contact communication unit having a wireless communication function such as NFC. When the customer's mobile terminal 1 is held over at the time of payment or the like, the customer ID is acquired from the mobile terminal 1 and the acquired customer ID, The purchase date and the purchase amount are associated with each other and transmitted to the server device 3.

[Operation of Coupon Output System 100]
Next, the operation of the coupon output system 100 will be described.

In the mobile terminal 1, when the operation unit 13 instructs the activation of the price search application, the price search application is activated and an initial screen is displayed on the display unit 14. When a price search is instructed from the initial screen of the price search application by the operation unit 13, a price search process is executed.
FIG. 6 shows a flowchart of the price search process. The price search process is executed in cooperation with the price search application stored in the control unit 11 and the program storage unit 121.

  First, the control unit 11 displays a search screen on the display unit 14, accepts input of keywords, product names, and the like related to the search product from the operation unit 13 (step S <b> 1). The price information Web page (referred to as price information page) of the search target product is acquired from the price survey site (step S2). The price information page is displayed on the display unit 14 by the browser.

Next, the control unit 11 reads the source file of the acquired price information page (step S3).
FIG. 7 shows an example of the price information page. FIG. 8 shows a part of the source file of the price information page shown in FIG. Since the source file of the price information page is described in a format determined for each price survey site, the product name and price information can be easily extracted by analyzing the source file. For example, as shown in bold in FIG. 8, a product name (product name) is described corresponding to “itemName”, and price information of the product is described corresponding to “itemPrice”.

Next, the control unit 11 searches for “itemName” from the source file of the price information page, acquires the product name, and collates it with the product name stored in the handled product storage unit 123 (step S4).
As a result of the collation, when the product name that matches the acquired product name does not exist in the handled product storage unit 123 (step S5; NO), that is, when the product name is not handled at the store, the control unit 11 displays A message such as "Our shop does not handle XX (XX is the product name)" is displayed on the section 14 (step S6), and the process proceeds to step S13.

  As a result of the collation, when there is a product name that matches the acquired product name in the handled product storage unit 123 (step S5; YES), the control unit 11 searches for “itemPrice” from the source file of the price information page, Price information of the product acquired in step S4 is acquired (step S7).

  Next, the control unit 11 performs a search in the price search list storage unit 122 using the product name acquired in step S4 as a key (step S8), and the “search date” of the product with the product name acquired in step S4 is today. It is determined whether or not there is (step S9).

  When it is determined that the search date of the product with the product name acquired in step S4 is not today (step S9; NO), the control unit 11 sets the search date of the searched record in the price search list storage unit 122 as the current date. The price information of the retrieved record is rewritten with the newly acquired price information (step S10), and the process proceeds to step S13. When the product name acquired in step S4 is not searched from the price search list storage unit 122, the acquired product name, price information, and search date are added to the price search list storage unit 122.

  When it is determined that the search date of the product with the product name acquired in step S4 is today (step S9; YES), the control unit 11 stores the price information (lowest price) already stored in the price search list storage unit 122. It is determined whether or not the newly acquired price information is cheaper (step S11).

  When it is determined that the newly acquired price information is cheaper than the previously stored price information (step S11; YES), the control unit 11 newly sets the price information of the retrieved record in the price search list storage unit 122. Rewriting with the acquired price information (step S12), the process proceeds to step S13.

  When it is determined that the newly acquired price information is higher than the already stored price information (step S11; NO), the control unit 11 proceeds to step S13.

  In step S13, the control unit 11 determines whether or not the end of the source file has been reached (step S13). When determining that the end of the source file has not been reached (step S13; NO), the control unit 11 returns to step S4.

  If it is determined that the end of the source file has been reached (step S13; YES), the control unit 11 determines whether collection of price information from all obtainable price survey sites has been completed (step S14). . If it is determined that the collection of price information from all available price survey sites has not been completed (step S14; NO), the control unit 11 returns to step S2 to search for products to be searched on other price survey sites. A price information page is acquired by the communication part 15, and the process of step S2-S13 is performed. When it is determined that the collection of price information from all obtainable price survey sites has ended (step S14; YES), the control unit 11 ends the price search process.

  When the customer takes the price information (lowest price) of the desired product in the mobile terminal 1 by the above price search process and holds the mobile terminal 1 over the digital signage device 2, the store price of the product is changed to the other store. If it is higher, you can get a coupon.

  In FIG. 9, the flowchart of the coupon issue process performed in the digital signage apparatus 2 is shown. The coupon issuance process is executed by the cooperation of the control unit 23 and the program stored in the program storage unit 251 while the digital signage device 2 is powered on.

  First, the control unit 23 causes the image forming unit 27 to display an initial screen by the projector 24 (step S21). The initial screen is, for example, a screen on which a message such as “Launch the price search application and hold the mobile terminal” is displayed. The voice output unit 33 may output the voice guidance together.

Next, the control unit 23 waits for the non-contact communication unit 34 to detect the portable terminal 1 within the communication area (step S22).
When the mobile terminal 1 is detected by the non-contact communication unit 34 (step S22; YES), the control unit 23 is stored in the customer ID and price search list storage unit 122 from the mobile terminal 1 by the non-contact communication unit 34. A price search list is read (step S23). Further, the control unit 23 acquires the current date and time from the time measuring unit 30, and stores the current date in the memory as the customer visit date (step S24).

  Next, the control unit 23 causes the image forming unit 27 to display a price search list and a message such as “Please select a product”, and causes the customer to select a product from the price search list (step S25). The product can be selected by operating the operation unit 32, for example. In the present embodiment, the case where there are two or more products recorded in the price search list will be described. However, when there is one product recorded in the price search list, the process of step S25 can be omitted. It is.

  Next, the control unit 23 reads the inventory information of the selected product from the inventory information storage unit 253, and also reads the sales floor information of the selected product from the sales floor information storage unit 254, and stores the inventory information and the sales floor of the selected product. Information (guidance map of the location of the sales floor) is displayed on the image forming unit 27 (step S26). The voice output unit 33 may output the voice guidance together.

Next, the control unit 23 reads the store price of the selected product from the price information storage unit 252, compares the store price of the selected product with the price of the product in the price search list acquired from the mobile terminal 1, It is determined whether or not “store price> price in price search list” (step S27).
When it is determined that “store price> price of price search list” is not satisfied (step S27; NO), that is, when it is determined that the store price is cheaper than other stores, the control unit 23 proceeds to step S32.

  If it is determined that “in-store price> price in the price search list” (step S27; YES), the control unit 23 reads the purchase price of the selected product from the price information storage unit 252 and stores the price of the selected product. The purchase price is compared with the price of the product in the price search list to determine whether or not “purchase price> price in the price search list” (step S28).

  When determining that “purchase price> price of price search list” (step S28; YES), the control unit 23 determines “store price—purchase price” as the amount of the difference coupon (step S29). Control goes to step S31. If “Purchase Price> Price in Price Search List”, a loss will occur if you discount to the price in the price search list that shows the price of other stores. Determine the amount of the coupon.

  When determining that “purchase price> price of price search list” is not satisfied (step S28; NO), the control unit 23 determines “shop price—price of price search list” as the amount of the difference coupon (step S30). ), The process proceeds to step S31.

In step S31, the control part 23 performs a coupon output process (step S31).
FIG. 10 shows a flowchart of the coupon output process. The coupon output process is executed in cooperation with the control unit 23 and the program stored in the program storage unit 251. The coupon output process is a process for issuing a coupon to a customer who satisfies a predetermined condition.

  In the coupon output process, the control unit 23 first compares the customer visit date (that is, today) stored in the memory with the search date of the selected product in the price search list read in step S23. Then, based on the comparison result, it is determined whether or not the visit date is within a predetermined period (here, within one week) from the search date of the corresponding product (step S301).

  When it is determined that the visit date is within one week from the search date of the corresponding product (step S301; YES), the control unit 23 outputs a coupon of the determined amount (step S304), and the process proceeds to step S32 in FIG. Transition. The closer the price is from the present day, the more likely the customer is to purchase the product. Therefore, by issuing a differential coupon so that the product can be purchased at an amount equivalent to or close to the price of another store, the customer is encouraged to purchase the product at the store.

  For coupon output, coupon information may be transmitted to the portable terminal 1 by the non-contact communication unit 34 or may be printed on paper by the printer 35. Also, the customer may select which output method to use.

  When it is determined that the visit date is not within one week from the search date of the corresponding product (step S301; NO), the control unit 23 stores the customer visit date (that is, today) and the store visit information storage unit 255. The previous visit date corresponding to the customer ID acquired in step S23 is compared, and based on the comparison result, is the number of days elapsed from the previous visit date within a predetermined number of days (here, within 3 days)? It is determined whether or not (step S302).

  When it is determined that the number of days elapsed since the previous visit is within 3 days (step S302; YES), the control unit 23 outputs the determined amount of coupons (step S304), and proceeds to step S32 in FIG. To do. If the number of days elapsed since the previous visit is short, the customer may be wondering about purchasing the product and have come to see it many times. Therefore, by issuing a differential coupon so that the product can be purchased at an amount equivalent to or close to the price of another store, the customer is encouraged to purchase the product at the store.

  If it is determined that the number of days elapsed since the previous visit is not within 3 days (step S302; NO), the control unit 23 transmits the customer ID to the server device 3 by the communication unit 26, and the customer's past month The purchase amount is inquired, and it is determined whether or not the purchase amount of the customer in the past month is equal to or greater than a predetermined amount (step S303).

  When it is determined that the purchase amount of the customer in the past month is equal to or greater than the predetermined amount (step S303; YES), the control unit 23 issues a coupon of the determined amount (step S304), and step S32 in FIG. Migrate to Customers who have purchased more than a predetermined amount in the past month are good customers, so issue a differential coupon to further promote purchases at our store.

  When it is determined that the purchase amount of the customer in the past month is not equal to or greater than the predetermined amount (step S303; NO), the control unit 23 proceeds to step S32 in FIG.

  In step S32 of FIG. 9, the control unit 23 updates the previous visit date information stored in association with the customer ID read in step S23 in the visit information storage unit 255 by the visit date stored in the memory. At the same time, a predetermined store visit point is added to clear the memory (step S32). And it waits until the instruction | indication which returns to an initial screen is input by the operation part 32 (step S33). When an instruction to return to the initial screen is input (step S33; YES), the control unit 23 returns to step S21.

  The control unit 23 repeatedly executes the processes in steps S21 to S33 while the digital signage device 2 is powered on.

  As described above, according to the coupon output system 100 according to the present embodiment, when a price search application is activated on the mobile terminal 1 and a product name is input by the operation unit 13 and a price search is instructed, The control unit 11 collects the prices of the search target products of other stores from the price survey site, and stores the collected prices in the price search list storage unit 122. When the mobile terminal 1 is detected by the non-contact communication unit 34 in the digital signage device 2, the control unit 23 reads the search result of the price of the other store product stored in the mobile terminal 1 and selects it by the operation unit 32. The price of the merchandise is compared with the price of the other store, and a coupon is output based on the comparison result. Specifically, a coupon is output when the price of the selected item's own store is higher than the price of another store.

  Accordingly, it is possible to appropriately issue coupons to the customers and reduce the outflow of customers visiting the store to other stores because the other stores are cheaper.

  For example, by outputting a coupon of the difference between the price of the selected item's own store and the price of the other store, the customer visiting the store will flow out to the other store because the other store is cheaper This can be prevented.

  In addition, for example, the purchase price of the selected store is compared with the price of the other store, and if the purchase price of the own store is higher than the price of the other store, the price of the own store and the purchase price of the own store are compared. By using the difference in the entry price as the amount of the coupon, it is possible to encourage purchase at the own store within a range where there is no loss.

  In addition, when the customer visit date information is acquired by performing contactless communication with the customer's mobile terminal 1, and the acquired visit date is within a predetermined period from the price search of the selected product, for example, the coupon Is output to a customer who has a strong desire to purchase the product at the store. In addition, for example, when a customer's visit date is within a predetermined period from the previous visit date, a coupon is output, which stimulates the customer's desire to purchase and purchases the product at the store. Can be encouraged.

  Further, by outputting the stock information and / or sales floor information of the selected product to the image forming unit 27, the customer can easily know whether or not the product is in stock and where the sales floor is. It is possible to improve convenience.

  In addition, the description content in the said embodiment is a suitable example of the coupon output system and digital signage apparatus which concern on this invention, and is not limited to this.

  For example, in the above embodiment, the digital signage device 2 uses the price search result on the Internet using the price search application by the customer stored in the mobile terminal 1 of the customer as the price information of another store, and contactless Although acquisition is performed by the communication unit 34, the acquisition unit that acquires price information of other stores is not limited to this. For example, the result of a price survey performed by a store clerk may be stored in the server device 3 and acquired via the communication unit 26. Moreover, it is good also as acquiring the price information of the other shop which the salesclerk or customer of the shop input with the operation part 32 of the digital signage apparatus 2. FIG. Further, the customer may take a price tag of a product at another store and acquire price information by image recognition. Moreover, it is good also as acquiring the price information of a price investigation site in the procedure similar to the above-mentioned price search process with the digital signage apparatus 2. FIG.

  Further, in the above embodiment, when the purchase price of the selected item in the store is higher than the price of another store, the “store price−purchase price” is determined as the coupon amount. -"Price of other store (price of price search list)" may be determined as a coupon amount.

  Moreover, the numerical value used as the criterion for selecting the coupon output target in steps S301 to S303 in FIG. 10 is an example, and the present invention is not limited to this. Moreover, as a criterion for selecting a coupon output target, not all of steps S301 to S303 are used, but any one or some combination may be used. Moreover, it is good also as outputting a coupon, without selecting the customer of coupon output object.

Moreover, in the said embodiment, although the non-contact communication by NFC was illustrated as a communication means with the portable terminal 1, it may be other communication standards and is not specifically limited.
In the above-described embodiment, the case where the image forming unit 27 is a human type has been described as an example. However, other shapes may be used, and the present invention is not limited to this.

  In the above embodiment, the case where the present invention is applied to a digital signage apparatus that displays an image by projecting an image from a projector onto a screen has been described as an example. Even when applied to an information processing apparatus having this display device, the same effect can be obtained, and the present invention is not limited to this example.

  In addition, the detailed configuration and detailed operation of each device constituting the content output system can be changed as appropriate without departing from the spirit of the invention.

Although several embodiments of the present invention have been described, the scope of the present invention is not limited to the above-described embodiments, but includes the scope of the invention described in the claims and equivalents thereof.
The invention described in the scope of claims attached to the application of this application will be added below. The item numbers of the claims described in the appendix are as set forth in the claims attached to the application of this application.
[Appendix]
<Claim 1>
An acquisition means for acquiring sales price information of products of other stores;
A comparison means for comparing the selling price of the product at the store with the selling price of the product at another store;
Coupon output means for outputting a coupon based on the comparison result by the comparison means;
A coupon output device.
<Claim 2>
A selection means for selecting a product,
The coupon output device according to claim 1, wherein the comparison unit compares the selling price of the selected product of the store with the selling price of the selected product of another store.
<Claim 3>
The coupon output device according to claim 1 or 2, wherein the coupon output means outputs a coupon when the selling price of the product at the store is higher than the selling price of the product at another store.
<Claim 4>
The coupon output device according to claim 3, further comprising a determining unit that determines a difference between the selling price of the product at the store and the selling price of the product at another store as the amount of the coupon.
<Claim 5>
A second comparison means for comparing the purchase price of the product of the store with the selling price of the product of another store;
As a result of comparison by the second comparison means, when the purchase price of the product at the own store is lower than the sale price of the product at the other store, the sale price of the product at the own store and the sale price of the product at the other store If the purchase price of the product at the store is higher than the sale price of the product at another store, the purchase price of the product at the store and the purchase of the product at the store A determination means for determining a price difference as a coupon amount;
A coupon output device according to claim 3.
<Claim 6>
Non-contact communication means;
Visit date acquisition means for acquiring the date of performing contactless communication with the customer's communication terminal and the contactless communication means as the visit date of the customer;
Determining means for determining whether or not the store visit date acquired by the store visit date acquiring means satisfies a predetermined condition;
The coupon output device according to any one of claims 1 to 5, wherein the coupon output means outputs a coupon when it is determined that the acquired store visit date satisfies a predetermined condition.
<Claim 7>
The coupon output apparatus as described in any one of Claims 1-6 provided with the information output means which outputs the inventory information and / or sales floor information of the said goods.
<Claim 8>
The said acquisition means acquires the search result on the internet of the sales price of the goods of the other store by the said customer memorize | stored in the communication terminal of the customer who visited the store from the said communication terminal. The coupon output device according to item.
<Claim 9>
A coupon output system comprising the coupon output device according to any one of claims 1 to 7, and a communication terminal communicably connected to the coupon output device,
The communication terminal includes a price search means for searching the sales price of products of other stores on the Internet,
Storage means for storing the sales price of the product of the searched other store,
The acquisition means is a coupon output system for acquiring a search result of a sales price of a product of another store stored in the communication terminal from the communication terminal.
<Claim 10>
A process to obtain information on the sales price of products from other stores;
Comparing the selling price of the product at the store with the selling price of the product at another store;
Outputting a coupon based on the result of the comparison;
Coupon output method including
<Claim 11>
Computer
An acquisition means for acquiring sales price information of products of other stores,
A comparison means for comparing the selling price of the product at the store with the selling price of the product at another store;
Coupon output means for outputting a coupon based on the comparison result by the comparison means,
Program to function as.

DESCRIPTION OF SYMBOLS 100 Coupon output system 1 Portable terminal 11 Control part 12 Storage part 121 Program storage part 122 Price search list storage part 123 Handling goods storage part 13 Operation part 14 Display part 15 Communication part 16 Non-contact communication part 2 Digital signage apparatus 21 Projection part 22 Screen unit 23 Control unit 24 Projector 25 Storage unit 251 Program storage unit 252 Price information storage unit 253 Inventory information storage unit 254 Sales floor information storage unit 255 Visit information storage unit 26 Communication unit 27 Image forming unit 28 Base 29 Translucent plate 32 Operation unit 33 Audio output unit 34 Non-contact communication unit 35 Printer 3 Server device 4 ECR

Claims (11)

An acquisition means for acquiring sales price information of products of other stores;
A comparison means for comparing the selling price of the product at the store with the selling price of the product at another store;
Coupon output means for outputting a coupon based on the comparison result by the comparison means;
A coupon output device. A selection means for selecting a product,
The coupon output device according to claim 1, wherein the comparison unit compares the selling price of the selected product of the store with the selling price of the selected product of another store.   The coupon output device according to claim 1 or 2, wherein the coupon output means outputs a coupon when the selling price of the product at the store is higher than the selling price of the product at another store.   The coupon output device according to claim 3, further comprising a determining unit that determines a difference between the selling price of the product at the store and the selling price of the product at another store as the amount of the coupon. A second comparison means for comparing the purchase price of the product of the store with the selling price of the product of another store;
As a result of comparison by the second comparison means, when the purchase price of the product at the own store is lower than the sale price of the product at the other store, the sale price of the product at the own store and the sale price of the product at the other store If the purchase price of the product at the store is higher than the sale price of the product at another store, the purchase price of the product at the store and the purchase of the product at the store A determination means for determining a price difference as a coupon amount;
A coupon output device according to claim 3. Non-contact communication means;
Visit date acquisition means for acquiring the date of performing contactless communication with the customer's communication terminal and the contactless communication means as the visit date of the customer;
Determining means for determining whether or not the store visit date acquired by the store visit date acquiring means satisfies a predetermined condition;
The coupon output device according to any one of claims 1 to 5, wherein the coupon output means outputs a coupon when it is determined that the acquired store visit date satisfies a predetermined condition.   The coupon output apparatus as described in any one of Claims 1-6 provided with the information output means which outputs the inventory information and / or sales floor information of the said goods.   The said acquisition means acquires the search result on the internet of the sales price of the goods of the other store by the said customer memorize | stored in the communication terminal of the customer who visited the store from the said communication terminal. The coupon output device according to item. A coupon output system comprising the coupon output device according to any one of claims 1 to 7, and a communication terminal communicably connected to the coupon output device,
The communication terminal includes a price search means for searching the sales price of products of other stores on the Internet,
Storage means for storing the sales price of the product of the searched other store,
The acquisition means is a coupon output system for acquiring a search result of a sales price of a product of another store stored in the communication terminal from the communication terminal. A process to obtain information on the sales price of products from other stores;
Comparing the selling price of the product at the store with the selling price of the product at another store;
Outputting a coupon based on the result of the comparison;
Coupon output method including Computer
An acquisition means for acquiring sales price information of products of other stores,
A comparison means for comparing the selling price of the product at the store with the selling price of the product at another store;
Coupon output means for outputting a coupon based on the comparison result by the comparison means,
Program to function as.

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