JP2015219794A - Information processing device, information processing method and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To make a customer have an interest during selection of commodities, and enhance a selling promotion effect.SOLUTION: An information processing device (server device) 1 comprises: graphic display means (control part 11) for displaying a commodity graphic having a shape or size corresponding to each kind of commodity; storage area display means (control part 11) for corresponding a storage area for storing a plurality of the commodity graphics to a purchase amount and displaying; reception means (control part 11) for receiving arrangement of the plural commodity graphics in the storage area, based on user's operation; and permission means (control part 11) for permitting purchase in a combination of commodities corresponding to the commodity graphics, by a purchase amount corresponding to the storage area. when a layout of the commodity graphics arranged in the storage area satisfies a predetermined condition.

Description

  The present invention relates to an information processing apparatus, an information processing method, and a program.

  In so-called online shopping, a user accesses a shopping site from a terminal device such as a PC and selects a product to be purchased from a group of products introduced on the shopping site (see, for example, Patent Document 1). When a product is selected, the purchase process is performed after the product is once stored in the cart and desired products are prepared.

JP 2012-14579 A

  By the way, since the amount of products handled in online shopping is enormous, the user often finds the desired product by text search or category search and then purchases it. Therefore, from the seller side, the opportunity to purchase a product other than the target product is lost, and a further sales promotion effect is sought.

  For this reason, the subject of this invention is improving the sales promotion effect, giving interest property at the time of goods selection.

In order to solve the above problems, an information processing apparatus according to the invention described in claim 1 is:
Graphic display means for displaying a product graphic having a shape or size associated with each product;
A storage area display means for displaying a storage area in which a plurality of the product figures are stored in association with a purchase price;
Accepting means for accepting arrangement of the plurality of product figures in the accommodation area based on a user operation;
Permission means for permitting purchase with a combination of products corresponding to the product graphic at an amount corresponding to the storage region when a layout of the product graphic arranged in the storage region satisfies a predetermined condition; It is characterized by providing.

The invention according to claim 2 is the information processing apparatus according to claim 1,
If the layout of the product graphic arranged in the accommodation area does not overlap for each product graphic and is within the accommodation area as a whole layout, the permission means sets the predetermined condition as follows. It is characterized by judging that it is satisfied.

The invention according to claim 3 is the information processing apparatus according to claim 1,
The information processing apparatus according to claim 1,
In the housing area, virtual gravity is set,
The product figure has a virtual weight and a center of gravity set in advance,
The permission means determines that the predetermined condition is satisfied when the center of gravity position of the layout of the product graphic placed in the storage area is shifted by a predetermined amount or more from the center of gravity position of the storage area. It is characterized by that.

Invention of Claim 4 is the information processing apparatus as described in any one of Claims 1-3,
A purchase product storage means for storing the combination of the products permitted to purchase and the purchase price;
The permission means includes
A combination of products stored in the purchased product storage means is displayed, and the purchase of the product of the combination is permitted to other users with a purchase price corresponding to the combination.

The invention according to claim 5 is the information processing apparatus according to claim 4,
The purchased product storage means further stores identification information of a user who has placed the permitted combination of product graphics,
When purchase with a combination of the displayed products is confirmed, a reward granting unit is provided that rewards a user with identification information associated with the combination of the products.

An information processing method according to the invention of claim 6 comprises:
A graphic display step for displaying a product graphic having a shape or size associated with each product;
A storage area display step for displaying a storage area in which a plurality of the product figures are stored in association with a purchase amount;
An accepting step for accepting placement of the plurality of product graphics in the accommodation area based on a user operation;
A permission step of permitting purchase with a combination of products corresponding to the product graphic at an amount corresponding to the storage region, when a layout of the product graphic arranged in the storage region satisfies a predetermined condition; It is characterized by providing.

The program according to the invention of claim 7 is
A computer that provides product information
Graphic display means for displaying a product graphic having a shape or size associated with each product;
A storage area display means for displaying a storage area in which a plurality of the product figures are stored in association with a purchase price;
Accepting means for accepting arrangement of the plurality of product figures in the accommodation area based on a user operation;
When the layout of the product graphic arranged in the storage area satisfies a predetermined condition, as a permission means for permitting purchase with a combination of products corresponding to the product graphic with an amount corresponding to the storage area It is characterized by functioning.

  ADVANTAGE OF THE INVENTION According to this invention, the sales promotion effect can be heightened, having interest at the time of goods selection.

It is a block diagram which shows schematic structure of the network system which concerns on this embodiment. It is a block diagram which shows the main control structure of the terminal device which concerns on this embodiment. It is a block diagram which shows the main control structure of the server apparatus which concerns on this embodiment. It is a flowchart which shows the flow of the process for all-you-can-pack content based on this embodiment. It is the schematic of the top page for all-you-can-stuff content concerning this embodiment. It is the schematic which shows the outline of the web page for selection courses concerning this embodiment. It is the schematic which shows the outline of the web page for selection courses concerning this embodiment. It is the schematic which shows the outline of the web page for selection courses concerning this embodiment. It is the schematic which shows the outline of the purchase procedure page which concerns on this embodiment. It is the schematic which shows the modification of the web page for selection courses. It is the schematic which shows the modification of the web page for selection courses.

  Embodiments of the present invention will be described below with reference to the drawings. The following is one embodiment of the present invention and does not limit the present invention.

Hereinafter, an embodiment of the present invention will be described in detail with reference to the drawings.
[1-1. Explanation of system configuration]
First, the configuration of the network system 100 according to the present embodiment will be described.
FIG. 1 is a block diagram showing a schematic configuration of a network system 100 according to the present embodiment.
As illustrated in FIG. 1, the network system 100 includes a server device 1 as an information processing device, a plurality of base stations 2, and a plurality of terminal devices 3. In this network system 100, the server apparatus 1 and the base station 2 are connected to each other by a communication network N so as to be able to communicate with each other. The communication network N is specifically the Internet, a telephone line network of a telecommunications carrier, a mobile phone communication network, or the like.

  The server device 1 is an information device such as a PC or WS (Work Station), for example, and performs a predetermined operation in response to an access from the terminal device 3.

  The base station 2 is a radio base station in a mobile phone communication network or the like, and relays data communication between the terminal device 3 and the communication network N. For this reason, in the network system 100, the server device 1 and the terminal device 3 are connected to be communicable with each other.

  The terminal device 3 is a terminal device owned and used by each user, such as a PC, a smart device such as a smartphone or a tablet, or a mobile phone. The terminal device 3 communicates with the server device 1 using the communication network N (specifically, a communication line of the terminal device, a wireless LAN (Local Area Network), or the like).

[1-2. Explanation of terminal device configuration]
Next, the configuration of the terminal device 3 will be described.
FIG. 2 is a block diagram showing a main control configuration of the terminal device 3.
The terminal device 3 includes a control unit 31, an operation unit 32, a display unit 33, a storage unit 34, and a communication unit 35.
The control unit 31 includes a CPU, a ROM, a RAM, and the like. Each unit of the terminal device 3 is configured in cooperation with the program data stored in the ROM or the storage unit 34 that is expanded in the RAM work area and the CPU. Take overall control.

For example, the operation unit 32 includes a key input unit having keys associated with various functions, receives an operation input from the user, and outputs an operation signal corresponding to the operation input to the control unit 31. The operation unit 32 may be, for example, a touch panel formed integrally with the display unit 33 or a pointing device such as a mouse.
The display unit 33 includes a display such as an LCD and an FPD (Flat Panel Display) using an organic EL (Electro Luminescence) element, and displays an image based on the display control signal output from the control unit 31 on the display screen. To do.

The storage unit 34 includes, for example, an HDD and a semiconductor memory, and stores data such as program data and various setting data in a readable / writable manner from the control unit.
The communication unit 35 includes an antenna and a communication circuit, and performs wireless communication with an external device under the control of the control unit 31. Specifically, the communication unit 35 performs data communication via the communication network N by being relayed by the base station 2.

[1-3. Explanation of server device configuration]
Next, the configuration of the server device 1 will be described.
FIG. 3 is a block diagram showing a main control configuration of the server device 1.
The server device 1 distributes a Web page to each terminal device 3, and as shown in FIG. 3, a control unit 11, an operation unit 12, a display unit 13, a storage unit 14, a communication unit 15, and the like. , And is configured.
The control unit 11 is a graphic display unit, a storage area display unit, a reception unit, a permission unit, and a reward grant unit according to the present invention, and centrally controls the operation of the server device 1. Specifically, the control unit 11 is configured to include a CPU, a ROM, a RAM, and the like. The program data stored in the ROM or the storage unit 14 expanded in the work area of the RAM and the CPU cooperate with the CPU. The overall control of each part of the device 1 is performed.

  The operation unit 12 includes, for example, a keyboard having a character input key, a numeric input key, and other keys associated with various functions, a pointing device such as a mouse, and the like. A corresponding operation signal is output to the control unit 11.

  The display unit 13 includes, for example, a display such as a CRT (Cathode Ray Tube) or an LCD (Liquid Crystal Display), and displays an image based on the display control signal output from the control unit 11 on the display screen.

  The storage unit 14 is a purchased product storage unit according to the present invention, and includes, for example, an HDD (Hard disk drive), a semiconductor memory, and the like, and stores data such as program data and various setting data in a readable / writable manner from the control unit 11. To do. In addition, the storage unit 14 stores information on each Web page constituting the shopping site. Each Web page includes a top page of a shopping site, a page group of each content with a link attached to the top page, and the like. The content includes, for example, all-you-can-eat content that allows you to experience virtually all-you-can-pack products.

  The communication unit 15 is a communication interface having a communication IC (Integrated Circuit), a communication connector, and the like, and performs data communication via the communication network N using a predetermined communication protocol under the control of the control unit 11.

[2. Explanation of operation]
Next, an example of an information processing method in the server device 1 according to the present embodiment will be described.

  When the terminal device 3 accesses the top page of the shopping site, the server device 1 reads data (html data, image data, script data, etc.) constituting the top page from the storage unit 14 and constructs the top page. And transmitted to the terminal device 3.

Thereafter, when the user operates the terminal device 3 to select all-you-can-fill content, the processing for all-packed content shown in FIG. 4 is executed.
Specifically, as shown in FIG. 4, the control unit 11 of the server device 1 reads out data constituting the web page for all-you-can-stuff content from the storage unit 14 and constructs a top page for all-you-can-stuff content. Are transmitted to the terminal device 3, and the top page for all-you-can-eat content is displayed on the terminal device 3 (step S1).

  FIG. 5 is a schematic diagram of a top page T for all-you-can-stuff content. As the all-you-can-stuff content, for example, five courses of 3000 yen course, 5000 yen course, 10000 yen course, 30000 yen course, and 50000 yen course are prepared in advance, and as shown in FIG. The page T is provided with buttons B1, B2, B3, B4, and B5 for selecting each course.

  When the user operates the terminal device 3 and any of the buttons B1 to B5 is selected, the control unit 11 of the server device 1 selects a course (for example, the button B2 in the present embodiment) corresponding to the selected button (for example, the button B2 in this embodiment). The data constituting the web page for 5000 yen course) is read from the storage unit 14, the web page for the selected course is constructed and transmitted to the terminal device 3, and the web page for the selected course is displayed on the terminal device 3. (Step S2).

  6 and 7 are schematic diagrams showing an outline of the Web page for the selected course. As shown in FIG. 6 and FIG. 7, the Web page C for the selected course includes a product column S that lists target products for the selected course, a storage area G that imitates a bag, and a product purchase procedure. A determination key K1 for inputting the instruction and a cancel key K2 are provided. In addition, the course name is displayed on the Web page C. Since the course name includes the purchase amount “5000 yen”, the accommodation area G and the purchase amount are displayed in association with each other.

  The product column S is associated with the names of a plurality of products that are the target products for all-you-can-pack (shown as A product, B product ... in the figure), the price of the product, and the type of product. Product figures Sa to Sg having different shapes or sizes are displayed as a set for each product. All target products can be confirmed by operating the scroll bar R.

FIG. 6 shows a state in which the storage area G is empty, and the product graphics Sa to Sg are arranged and stored in the empty storage area G by a user operation. At the time of arrangement, the merchandise figures Sa to Sg can be arranged in a rotated manner other than arranged in the orientation displayed in the merchandise column S. The layout of the product figures Sa to Sg in the accommodation area G is always monitored by the control unit 11 of the server device 1. That is, the arrangement | positioning in the accommodation area | region G of several goods figure Sa-Sg based on user operation is received.
FIG. 7 shows a state where two product figures Sa and one product figure Sb, Sc, Sd, Sf are arranged in the accommodation area G, and the total amount is 5200 yen. FIG. 8 shows a state in which eight product graphics Sa and five product graphics Sb are arranged in the accommodation area G, and the total price is 6500 yen.

  The target product of each course is arbitrarily determined by the operator of the shopping site in consideration of the balance between the price of each course and the price of the product. Also, the shape and size of the product figures Sa to Sg associated with each product type are arbitrarily determined by the operator according to the difficulty of each course. For example, it may be automatically set to a size inversely proportional to the price of the product. In addition, the magnitude | size here is a relative magnitude | size of merchandise figure Sa-Sg and the accommodation area | region G. FIG. In addition, the product figures Sa to Sg may have a shape imitating the outer shape of the corresponding product. In such a case, the user can easily visually recognize the relationship between the product and the product graphic, which is preferable.

And the control part 11 of the server apparatus 1 judges whether the layout of the merchandise figure Sa-Sg arrange | positioned in the accommodation area | region G by user operation satisfy | fills a predetermined condition (step S3).
Specifically, it is determined that the predetermined condition is satisfied when the product graphics Sa to Sg do not overlap each other within the accommodation area G and are completely within the accommodation area G as a whole layout ( Step S3; YES). In this case, the control unit 11 of the server device 1 validates the determination key K1 (step S4). When the valid determination key K1 is operated (step S5; YES), the purchase of a combination of a plurality of product figures Sa to Sg arranged in the accommodation area G is permitted with an amount corresponding to the accommodation area G. The process proceeds to step S7.

  On the other hand, when the merchandise figures Sa to Sg overlap in the accommodation area G, or the merchandise figures Sa to Sg protrude from the accommodation area G, the control unit 11 of the server device 1 satisfies the predetermined condition. It is determined that there is not (step S3; NO). In this case, the enter key K1 remains invalid, and the instruction is not permitted even if the enter key K1 is operated.

  When the cancel key K2 is operated (step S6; YES), the process proceeds to step S1 and another course can be selected. If the cancel key K2 is not operated (step S6; NO), the process proceeds to step S3.

  In step S <b> 7, the control unit 11 of the server device 1 reads the data constituting the purchase procedure page from the storage unit 14, constructs the purchase procedure page, transmits it to the terminal device 3, and sends the purchase procedure page to the terminal device 3. indicate.

FIG. 9 is a schematic diagram showing an outline of the purchase procedure page M. On the purchase procedure page M, the number of products corresponding to the product graphics Sa to Sg accommodated in the accommodation area G, the unit price, and the total amount are displayed for each product, and in addition, the total amount is also displayed. . On the purchase procedure page M, a purchase key K3 and a cancel key K4 are displayed. In the case of the present embodiment, although the total amount is 5200 yen, since the 5000 yen course is selected, the actual purchase amount is 5000 yen.
When the purchase key K3 is operated (step S8; YES), the control unit 11 of the server device 1 executes a purchase procedure for each product displayed on the purchase procedure page M.
When the cancel key K4 is operated (step S9; YES), the control unit 11 of the server device 1 proceeds to step S2 and displays the course web page C of the selected course on the terminal device 3 again.
When the cancel key K4 is not operated (step S9; NO), the state is maintained as it is.

  And when goods are purchased after changing to purchase procedure page M, the control part 11 of the server apparatus 1 WHEREIN: The combination of the goods with which the said purchase was permitted, the purchase price, and goods figure Sa-Sg used as the combination Is stored in the storage unit 14 (for example, a user account). When the top page for unlimited content is accessed from the terminal device 3 of another user, the control unit 11 of the server device 1 uses the combination of products stored in the storage unit 14 as an example of unlimited content. And the purchase of the product of the combination is permitted to other users with the purchase amount corresponding to the combination. Then, when all of the displayed combinations of products are purchased and confirmed from all-you-can-eat content by other terminal devices 3, the control unit 11 of the server device 1 applies to the user account that created the combination of products. A reward is given to a user by giving a reward. Here, rewards include discounts at the time of product purchase, distribution of coupons, distribution of points, and the like.

[3. effect]
As described above, according to the present embodiment, when the layout of the product graphics Sa to Sg arranged in the accommodation area G satisfies a predetermined condition, the combination of products corresponding to the product graphics Sa to Sg is used. Is permitted at an amount corresponding to the accommodation amount G, the user places the product figures Sa to Sg in the accommodation region G through trial and error so that the layout satisfies a predetermined condition. Furthermore, as long as the predetermined condition is satisfied, more products can be selected, and products other than those that the user really wants can be purchased. Therefore, it is possible to enhance the sales promotion effect while providing interest at the time of product selection.

Further, when the layout of the merchandise figures Sa to Sg arranged in the accommodation area G does not overlap with each of the merchandise figures Sa to Sg, and the entire layout is completely within the accommodation area G, a predetermined condition is satisfied. Since it is determined that the condition is satisfied, the user can experience the work of packing more product figures Sa to Sg in the accommodation area G. In other words, so-called all-you-can-shop shopping can be realized in a virtual space, and it is possible to provide users with all-you-can-eat fun in online shopping.
In order to create an all-you-can-eat atmosphere, an effect may be given such that the accommodation area G expands somewhat as the product figures Sa to Sg are clogged. The degree of expansion is also arbitrarily determined by the shopping site administrator. Further, the merchandise figures Sa to Sg may be arranged in the accommodation area G determined by the degree of expansion. Furthermore, even if the merchandise figures Sa to Sg protrude from the accommodation area G by a predetermined amount (for example, less than half), it may be determined that the predetermined condition is satisfied. Further, it may be determined that a predetermined condition is satisfied even if the overlap of the product figures Sa to Sg is allowed and the area of the overlapped area is within a predetermined amount.

In addition, since the combination of the product permitted to purchase and the purchase price are stored, and the purchase of the product of the combination is also permitted to the other user with the purchase price, the combination of the products among a plurality of users can be performed. Can be shared.
In addition, when all of the combination products displayed on the other terminal device 3 are purchased from the other terminal device 3, a reward is given to the user account that created the list of the products, so that the user can be accommodated. The purpose consciousness at the time of arranging the product figures Sa to Sg in the region G is increased, and the interest is further enhanced.

[4. Others]
Note that the present invention is not limited to the above embodiment, and can be modified as appropriate.
For example, in the above-described embodiment, the case where the server apparatus 1 is the information processing apparatus according to the present invention has been described as an example, but the terminal device 3 may be the information processing apparatus. Specifically, when the terminal device 3 accesses the top page of the shopping site, scripts and data for unlimited content are downloaded from the server device 1 to the terminal device 3 at once. The terminal device 3 executes the processing for all-you-can-stuff content described above based on the downloaded script and data.

Moreover, although the case where virtually unlimited shopping is realized is illustrated in the above embodiment, the arrangement of the product graphics Sa to Sg is not limited to this. Specifically, in the web page C1 for the selected course shown in FIGS. 10 and 11, the accommodation area G1 is a pedestal imitating a seesaw. Virtual gravity is set for the accommodation area G1. FIG. 11 shows a case where the accommodation area G1 is empty, and FIG. 11 shows a case where the product graphics Sa, Sd, Sf are placed in the accommodation area G1.
A virtual weight and a gravity center position are set in advance for each of the product figures Sa to Sg, and the accommodation area G1 is wobbled by placing them on the accommodation area G1. If the center of gravity position of the layout of the product figures Sa to Sg placed in the storage area G1 and the center of gravity position of the storage area G1 deviate by a predetermined amount or more, the inclination of the storage area G1 also increases and the product figure Sa ~ Sg is broken. Further, the maximum loading load is set in the accommodation area G1, and the product figures Sa to Sg are collapsed when the total weight of the product figures Sa to Sg placed on the accommodation area G1 exceeds the maximum loading load. It has become. Here, the weight and center of gravity positions of the product figures Sa to Sg of each product and the maximum loading capacity of the accommodation area G1 are arbitrarily determined by the operator according to the difficulty level of each course.
When the layout of the product figures Sa to Sg stacked in the accommodation area G does not collapse, it is determined that a predetermined condition is satisfied.
As a result, a virtual shopping method other than all-you-can-pack can be realized, and more various shopping methods can be provided to the user.

  Moreover, in the said embodiment, although merchandise figure Sa-Sg and accommodation area | regions G and G1 are expressed in two dimensions, all can also be expressed in three dimensions. In such a case, although the difficulty at the time of arrange | positioning a merchandise figure in an accommodation area | region increases, the interest property will also be improved.

1 Server device (information processing device)
2 Base station 3 Terminal equipment 11 Control unit (graphic display means, accommodation area display means, reception means, permission means, reward granting means)
12 operation unit 13 display unit 14 storage unit (purchased product storage means)
15 communication unit 100 network system G accommodation area Sa to Sg product graphic

Claims (7)

Graphic display means for displaying a product graphic having a shape or size associated with each product;
A storage area display means for displaying a storage area in which a plurality of the product figures are stored in association with a purchase price;
Accepting means for accepting arrangement of the plurality of product figures in the accommodation area based on a user operation;
Permission means for permitting purchase with a combination of products corresponding to the product graphic at an amount corresponding to the storage region when a layout of the product graphic arranged in the storage region satisfies a predetermined condition; An information processing apparatus comprising: The information processing apparatus according to claim 1,
If the layout of the product graphic arranged in the accommodation area does not overlap for each product graphic and is within the accommodation area as a whole layout, the permission means sets the predetermined condition as follows. An information processing apparatus characterized by determining that the condition is satisfied. The information processing apparatus according to claim 1,
In the housing area, virtual gravity is set,
The product figure has a virtual weight and a center of gravity set in advance,
The permission means determines that the predetermined condition is satisfied when the center of gravity position of the layout of the product graphic placed in the storage area is shifted by a predetermined amount or more from the center of gravity position of the storage area. An information processing apparatus characterized by that. In the information processing apparatus according to any one of claims 1 to 3,
A purchase product storage means for storing the combination of the products permitted to purchase and the purchase price;
The permission means includes
An information processing apparatus that displays a combination of products stored in the purchased product storage unit and permits other users to purchase a product of the combination with a purchase price corresponding to the combination. The information processing apparatus according to claim 4.
The purchased product storage means further stores identification information of a user who has placed the permitted combination of product graphics,
An information processing apparatus comprising: a reward granting unit that grants a reward to the user of the identification information associated with the combination of products when the purchase of the displayed combination of products is confirmed . A graphic display step for displaying a product graphic having a shape or size associated with each product;
A storage area display step for displaying a storage area in which a plurality of the product figures are stored in association with a purchase amount;
An accepting step for accepting placement of the plurality of product graphics in the accommodation area based on a user operation;
A permission step of permitting purchase with a combination of products corresponding to the product graphic at an amount corresponding to the storage region, when a layout of the product graphic arranged in the storage region satisfies a predetermined condition; An information processing method comprising: A computer that provides product information
Graphic display means for displaying a product graphic having a shape or size associated with each product;
A storage area display means for displaying a storage area in which a plurality of the product figures are stored in association with a purchase price;
Accepting means for accepting arrangement of the plurality of product figures in the accommodation area based on a user operation;
When the layout of the product graphic arranged in the storage area satisfies a predetermined condition, as a permission means for permitting purchase with a combination of products corresponding to the product graphic with an amount corresponding to the storage area A program characterized by functioning.

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