JP2015130143A - Server device, program, and system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To solve the following problems in an EC site, in which a user cannot relatively evaluate whether the price is inexpensive or not with a suggested retail price and a discount rate, some commodities cannot obtain many recommendations while the number of recommendations is important for increasing reliability, and the user has difficulty in relatively comparing the reliability.SOLUTION: A server device 10 displays a button for receiving commodity information on a commodity and a recommendation which indicates user recommendation on low-price of the commodity, for each commodity, on a user terminal screen, receives the recommendation on the commodity when the user selects the button, and displays a message for the user near a position where the recommended commodity is displayed, on the terminal screen of the user who has recommended the commodity.

Description

  The present invention relates to a technology related to an electronic commerce system.

  2. Description of the Related Art Conventionally, in electronic commerce (EC) using a network, it is widely performed that a user reviews a product in an EC site to visualize the reliability and value of the product. In particular, by providing a “Like!” Button that can recommend that the product is a recommended product, the recommendation act is simplified, and a recommendation can be obtained from many users.

  For example, Patent Document 1 describes a method that enables the user to know high-quality recommendation information and reviews that suit the viewer's preference from among many pieces of recommendation information.

JP 2013-171436 A

  However, EC sites usually display desired retail prices and discount rates, but it is difficult to understand the relative evaluation (cheapness) of prices. In addition, although the number of recommendations is important in order to increase the reliability of the recommendation, there are not many recommendations depending on the product, and it is relatively difficult for the user to compare the reliability.

  The present invention has been made in view of such a problem, and an object of the present invention is to provide a server device, a program, and a system capable of efficiently obtaining a recommendation regarding the cheapness of a product mainly in electronic commerce using a network. There is.

  One embodiment of the present invention relates to a server apparatus. This server device is a server device used for the operation of a virtual store for buying and selling one or more products on the Internet, and shows product information related to the product and recommendations from the user regarding the low price of the product. When the selection area is selected by the user for the product displayed by the screen display control unit and the product displayed by the screen display control unit, the selection region for accepting the recommendation is displayed on the user's terminal screen for each product. A reception unit that receives the recommendation. When the recommendation is received by the reception unit, the screen display control unit displays a message for the user on the terminal screen of the recommended user.

  According to such an aspect, the index regarding the cheapness of goods can be efficiently acquired by receiving the recommendation in which the recommendation from the user with respect to the low price of goods is received. In addition, by displaying a message for the recommended user on the terminal screen of the recommended user, useful information is provided to the recommended user, so the recommendation action can be promoted, and the recommendation regarding the cheapness of the product can be made efficient. Can be obtained.

  The server device may further include a count unit that counts the number of times the reception unit has received for each product. A screen display control part may display the frequency | count for every goods counted by the said count part on the terminal screen of the user in which the goods are displayed.

  According to such an aspect, by displaying the counted number of times for each product on the terminal screen of the user on which the product is displayed, the index information regarding the cheapness of the product is acquired for the user, By providing, it becomes easy to determine whether or not the user can purchase.

  Further, in this server device, the screen display control unit may display a message based on any one or more of the information related to the recommended product by the user, the information set by the virtual store, or the purchase history of the user. Good.

  According to such an aspect, it is more useful for the recommended user by displaying a message based on any one or more of the information related to the product recommended by the user, the information set by the virtual store, or the purchase history of the user. Therefore, a recommendation act can be promoted, and a recommendation regarding the cheapness of the product can be efficiently obtained.

  Further, the server device stores a product and a product related to the product in association with each other, and stores a medicine identification information indicating whether the product is a medicine as product information for each product, When a recommendation is received in the reception unit, regardless of whether the recommended product is a product related to a pharmaceutical product or not, it is related to the recommended product among a plurality of products by accessing the memory, In addition, a recommended product selection unit that selects products other than pharmaceutical products may be further included. The screen display control unit may display the product selected by the recommended product selection unit on the user's terminal screen as a recommended product for the user.

  According to such an aspect, regardless of whether or not the recommended product is a product related to a pharmaceutical product, a product related to the recommended product and selected from among a plurality of products is selected. By displaying the selected product as a recommended product for the user on the terminal screen of the user, the recommended user is provided with appropriate and useful information, so that the recommendation act can be promoted, and thus the cheapness of the product Recommends can be acquired efficiently.

  Further, in this server device, the count unit counts the number of receptions in the reception unit for each user, and the screen display control unit displays the price of the product on the terminal screen of the user whose number of receptions in the count unit exceeds a predetermined value. You may display the electronic coupon for reducing.

  According to such an aspect, since the privilege is provided to the recommended user by displaying the electronic coupon for reducing the price on the terminal screen of the user who has received the predetermined number of times or more, the recommendation action is promoted. Therefore, the recommendation regarding the cheapness of goods can be acquired efficiently.

  Another object of the present invention is a program. This program is a program used in a system used for operating a virtual store for buying and selling one or more products on the Internet. Product information about the product and recommendation from the user for the low price of the product A program for causing a computer to execute a step of displaying a selection area for receiving the indicated recommendation on the terminal screen of the user and a step of receiving that the selection area has been selected by the user. In the displaying step, when a recommendation is accepted, a message for the user is displayed on the terminal screen of the recommended user.

  Another aspect of the present invention is a system. This system is a system used for the operation of a virtual store for buying and selling one or more products on the Internet, and recommends user information regarding product information and recommendations for low product prices. A screen display control unit that displays a selection area on the terminal screen of the user, and a reception unit that receives the selection of the selection area by the user. When the recommendation is received by the reception unit, the screen display control unit displays a message for the user on the terminal screen of the recommended user.

  It should be noted that any combination of the above-described constituent elements and a representation of the present invention converted between a method, an apparatus, a system, a computer program, etc. are also effective as an aspect of the present invention.

  According to the present invention, it is possible to efficiently obtain a recommendation regarding the cheapness of a product.

  Before describing the embodiments of the present invention, an outline of the present invention will be described first. The present invention relates to an electronic commerce system, and more particularly to a virtual store for buying and selling merchandise on the Internet.

  In the virtual store, products that are subject to electronic commerce are prepared, and online buying and selling is performed by the user selecting one of the products. For one or more products on the user's terminal, a selection area (in the first embodiment below, “ A cheap button ") is displayed.

  Conventionally, such a recommendation from a user is not a recommendation in which a recommendation from a user for a low price of a product is shown, but an index for a relative price, which is one of the important items when selecting a product, is given to the user. It was not done. In addition, depending on the product, recommendations are not collected, and there is a problem that it is difficult to improve the reliability of the entire EC site.

  In the present invention, the above-described problems have been solved, and since many users make recommendations regarding the cheapness of merchandise, useful information is provided to users who make recommendations.

  First, Example 1 will be described. FIG. 1 is a diagram illustrating an EC system 100 according to the first embodiment of the present invention. The EC system 100 includes a server 10, a network 30 that connects the server 10 and the base station 40 with a wired line, a first base station 40 a to a third base station 40 c typified by the base station 40, and a mobile terminal 50. The first mobile terminal 50a to the third mobile terminal 50c, which are represented, and the PC terminal 70 are included. The mobile terminal 50 includes, for example, a feature phone or a smartphone, and the server 10 can provide a net service regardless of the type of store terminal.

  For convenience of illustration, only one server 10 and only three base stations 40 and mobile terminals 50 are shown. However, the present invention is not limited to this, and there may be more base stations 40 and mobile terminals 50. Good. The same applies to the PC terminal 70. The first mobile terminal 50a to the third mobile terminal 50c are illustrated as being connected to different base stations 50, but not limited to this, a plurality of mobile terminals 50 are connected to one base station 50. Needless to say, the present invention is applicable.

  The server 10 is an apparatus for controlling an EC site used for operation of a virtual store for buying and selling products including one or more medicines on the Internet. The server 10 executes communication processing related to electronic commerce between the mobile terminal 50 and the PC terminal 70 via the network 30 and the base station 40. In the following, in order to simplify the description, it is simply expressed as “execution of communication processing between the server 10 and the mobile terminal 50 or the PC terminal 70” and the like via the network 30 and the base station 40. The description is omitted.

  Here, the server 10 stores and manages information on products handled on the EC site, a recommendation reception function for receiving recommendations from the user, a screen display control function for controlling the screen display of the user terminal, It has a recommended product selection function for selecting a recommended product for a recommended user, and an interface function for receiving information from an operator who operates the EC system 100.

  The memory function stores information about handled products for each virtual store that is open on the EC site. The information about the products handled includes the product identification number, name, price, drug identification information indicating whether the product is a drug, related product information, the number of times the “cheap ne button” was pressed, etc. . In the case where the drug identification information indicates that the drug is a drug, information regarding the drinking with the product may be included. These are accessed by other functions and updated as needed. In addition, the memory function manages the user ID, and stores the product information purchased in the past, the recommended product, and the cumulative number of recommendations.

  The recommendation accepting function accepts a recommendation for the product when the “cheap Ne button” is selected by the user. Here, “select” means that the “Cheap Ne Button” displayed on the PC screen is clicked with the mouse, or the “Cheap Ne Button” displayed on the mobile terminal screen is tapped with a finger. Including things. The accepted recommendations are counted for each product and for each user and managed in the memory.

  The screen display control function displays the number of times product information, “cheap ne button”, and “cheap ne button” are selected on the screen of the user's PC or mobile terminal (hereinafter referred to as “user terminal”). If the “cheap button” is selected, a message for the user is displayed. The message may include information related to the recommended product for the user of the selected product. An electronic coupon for reducing the price may be displayed on the terminal screen of the user whose number of times the “cheap ne button” has been pressed exceeds a predetermined value.

  The recommended product selection function selects a product to be recommended to the user who has selected the “cheap button”. The selected product may be related to the recommended product from among a plurality of products and may be a product other than a pharmaceutical product.

  The interface function is an interface that accepts an instruction from the EC site manager or the virtual store manager to the server 10. The instruction to be received may include the establishment and deletion of a virtual store, the special feature of the entire EC site or each virtual store, special sale information, the content of a message to the user, and the like.

  FIG. 2 is a diagram illustrating a configuration example of the server 10 in the EC system 100 of FIG. The server 10 includes a server communication unit 12, a reception unit 14, a server memory 16, a count unit 18, a screen display control unit 20, a recommended product selection unit 22, and an input / output interface 24.

  The server communication unit 12 receives a signal from the user terminal, performs predetermined demodulation processing, receives the reception unit 14, the count unit 18, the screen display control unit 20, the recommended product selection unit 22, and the input / output The demodulated signal is sent to the interface 24. In addition, predetermined modulation processing is performed on the signals sent from the reception unit 14, the count unit 18, the screen display control unit 20, the recommended product selection unit 22, and the input / output interface 24, and Send. The modulation / demodulation processing in the server communication unit 12 may use a conventional modulation / demodulation technique, and it will be understood by those skilled in the art that the present invention can be applied even in such a mode. is there.

  The accepting unit 14 accepts a recommendation for the product and registers it in the server memory 16 when the user selects the “cheap button” for the product displayed by the screen display control unit 20.

  The server memory 16 stores information for each product and each user. Information for each product includes a product ID, store ID, product name, product information, product image, sales price, date registered as a product handled at the store in the EC system 100, number of sales, sales amount, etc. Information on whether or not it is, identification information on whether or not it is a product to be displayed on the special feature page, related product information, and information on drinking. In addition, the server memory 16 may store a product and a product related to the product in association with each other, and may store drug identification information indicating whether the product is a drug as product information for each product. .

  Further, the server memory 16 shows, as the product information, the ID information of the virtual store that handles the product, the product ID information, the product release start date information, the sales history information, and the evaluation from the user. Manage evaluation information. These pieces of information may be managed by providing a link to the product if it is a product existing in the EC system 100. Evaluation information includes the number of times the “cheap Ne button” was pressed within a predetermined period, the number of accesses to the web page on which the product was displayed within a predetermined period, and the user's favorites within the predetermined period. One or more of the number of times and review evaluation points are managed. Further, as the purchase history, one or more of the number sold within a predetermined period and the total sales amount within a predetermined period are managed for each product. For each product, the ranking of the product within the specified period is created based on the number of times the “cheap Ne button” was pressed within the specified period, the number sold within the specified period, the total sales amount within the specified period, etc. It may be displayed on the user terminal.

  The count unit 18 counts the number of times the reception unit 14 has received a recommendation for each product, and registers the number of receptions in the server memory. Further, the count unit 18 counts the number of receptions in the reception unit 14 for each user, and registers the number of receptions in the server memory 16.

  The screen display control unit 20 accesses the server memory 16 to provide a “cheap ne button” for each product to receive product information related to the product and a recommendation indicating a recommendation from the user regarding the low price of the product. Display on the screen of the user terminal. The screen display control unit 20 accesses the server memory 16 and displays the number of times for each product counted by the counting unit 18 on the screen of the user terminal on which the product is displayed. In addition, an electronic coupon for reducing the price is displayed on the screen of the user terminal where the number of receptions in the counting unit 16 is equal to or greater than a predetermined number.

  Moreover, the screen display control part 20 displays the message with respect to the user on the screen of the recommended user terminal, when the recommendation is received in the reception part 14. The message may be displayed in the vicinity of the position where the recommended product is displayed, in the vicinity of the “cheap button”, or the like. The displayed message may be generated based on any one or more of information related to a product recommended by the user, information set by a virtual store, an advertisement, or a purchase history of the user.

  The information related to the recommended product includes information about the advantages of the recommended product and related products. Further, it may be a link to a product related to the recommended product or a link to a special feature page introducing a plurality of products based on a predetermined theme. In addition, when the product is a medicine, it may be information regarding drinking. For example, a message may be generated that introduces a user about products that should not be swallowed at the same time or products that should be taken only after a predetermined time.

The information set by the virtual store includes information on bargain sales, point-up sales, etc. during a specific period sponsored by the virtual store. The purchase history of the user includes attributes of products purchased within a predetermined period, and includes recommended products in consideration of these attributes. For example, it may be a product purchased by the user together, or may be a product purchased by many users together for the product.
The advertisement includes link information for guiding the user to a website other than the EC site.

  Moreover, as a message to be displayed, the product selected by the recommended product selection unit 22 may be displayed on the screen of the user terminal as a recommended product for the user. An indication of this recommended product may be included in the message.

  When the recommendation product is received by the reception unit 14, the recommended product selection unit 22 accesses the server memory 16 regardless of whether the recommended product is a product related to a medicine or not. Select a product that is related to the recommended product and that is not a pharmaceutical product. For example, when a recommendation for “beer” is selected as a product, “Gastrointestinal” as a pharmaceutical product is not recommended, and “turmeric” or “soft drink” may be selected as a recommended product. Further, when a recommendation about “cold medicine” is selected as a product, “mask” or the like may be selected as a recommended product. In this way, by recommending products that are appropriate and useful for the user, the virtual store side can promote upsell, and the user uses the EC site more. In addition, since the recommendation is promoted, the reliability of the entire EC system 100 can be improved and the user can be easily attracted, so that a positive cycle is fostered.

  Moreover, you may select based on any one or more of the information regarding the goods which the user recommended, the information set by the virtual store, or the purchase history of the user. “Select based on one or more” means that the same product is selected in any one of the following conditions: “Information about the product recommended by the user”, “Information set by the virtual store”, and “User purchase history” Or a product having a large number of duplicates among the three conditions may be selected as a recommended target.

  The input / output interface 24 is an interface for an EC site operator and a virtual store operator, and is a screen interface that displays a screen for creating content such as registration of product information, a message for a user, or sale information. And an input interface for receiving input via a keyboard, a touch panel, and the like, and an image capturing means such as a camera.

  Here, the screen display mode of the user terminal displayed by the screen display control unit 20 will be described with reference to the drawings. FIG. 3 is a diagram showing a first screen display example 200 displayed on the user terminal by the screen display control unit 20 of FIG.

  The first screen display example 200 includes a coupon display field 210, a product image display field 220, a product information display field 230, a price display field 240, a cheap button 250, a count number display field 260, and a message display. Column 270.

  The coupon display column 210 is a column in which an electronic coupon is displayed when a user satisfies a predetermined condition (such as pressing a “cheap ne button” a predetermined number of times or more). By selecting the coupon displayed in this column, the price is discounted when purchasing the product. Alternatively, the price may be discounted by causing the user to input a coupon code (such as a character string consisting of alphanumeric characters) displayed in the coupon display field when purchasing the product. Coupons may be limited for a limited time or products may be limited. Moreover, the acquired coupon can also be transferred to another user. Note that the coupon may be displayed on the message display field 270 when the user satisfies a predetermined condition without providing the coupon display field 210.

  The product image display column 220 is a column in which product images are displayed. In this field, a moving image may be displayed in addition to a still image. The product information display column 230 is a column in which character information such as the name, utility, and tagline of the product is displayed. The price display column 240 is a column in which the price of the product is displayed. A discount rate may be displayed together with the price.

  The cheap Ne button 250 is a button for accepting a recommendation indicating a recommendation from the user for the low price of the product. By selecting this button, the cumulative number of recommendations for the user and the number of recommendations for the product are recorded. The count number display field 260 is a field in which the number of recommendations recorded for the product displayed in the product image display field 220 is displayed.

  The message display column 270 is a column in which a message for the user is displayed when the cheap button 250 is selected. In this display column, related information about the product, information about recommended products for the user, and the like are displayed.

  Next, the configuration on the user terminal side will be described. FIG. 4 is a diagram illustrating a configuration example of the mobile terminal 50 or the PC terminal 70 of FIG. Here, for convenience of explanation, the configuration of the mobile terminal 50 will be described, but the PC terminal 70 has the same configuration.

  The mobile terminal 50 includes a terminal communication unit 52, a terminal control unit 54, a user interface 56, and a terminal memory 58. The terminal communication unit 52 receives a program for displaying an image instructed from the server 10, an inquiry message from the server 10, or a message from another user. In addition, when the user performs an input such as purchase of a product or pressing a “cheap button” via the mobile terminal 50, information related to the input is transmitted to the server 10.

  When the terminal control unit 54 receives an instruction from the user via the user interface 56 and accesses the terminal memory 58, the installation control of the program, the purchase of the product, or the “cheap ne button” is pressed Manage.

  The user interface 56 includes a screen interface for displaying a screen like the first screen display example 200 of FIG. 3, an input interface for receiving input from a user such as a keyboard and a touch panel, and an image capturing unit such as a camera. Including.

  The user interface 56 receives instructions from the user, such as selection of “cheap Ne button”, product selection, purchase decision, etc., and transmits them to the terminal control unit 54.

  FIG. 5 is a flowchart showing an example of a processing procedure of the server 10 in the EC system of FIG. This processing procedure example may be started when a predetermined product is displayed on the user terminal.

  First, the server 10 displays the number of counts for which the “cheap Ne button” has been pressed in the past for the product displayed on the user terminal (S10). Next, the server 10 determines whether or not the “cheap button” has been pressed (S12). When the “cheap button” is not pressed (No in S12), the process proceeds to S18.

  When the “cheap neat button” is pressed (Yes in S12), the number of counts for the product is increased (S14). Further, a message for the user who has pressed the “cheap button” is generated or selected and displayed (S16).

  Here, the server 10 displays a coupon on the screen of a user terminal, when an accumulation count number is more than predetermined number (Yes of S18) (S20). If it is less than the predetermined number of times (No in S18), the process is terminated. In addition, the process regarding the coupon display of S18 and S20 may be performed immediately after S10. Further, the processing related to the “cheap Ney button” in S12 to S16 may wait while the product is displayed and monitor whether or not the “cheap Ney button” is operated.

  According to the above-described aspect, it is possible to efficiently obtain an index relating to the cheapness of a product by mounting a “cheap Ne Button” in the EC site and receiving a recommendation from the user. In addition, on the screen of the recommended user terminal, by displaying a message for the user in the vicinity of the position where the recommended product is displayed, information useful to the recommended user is provided, so that the recommendation action is promoted. Therefore, it is possible to efficiently obtain a recommendation regarding the cheapness of the product.

  Moreover, regardless of whether the recommended product is a product related to a pharmaceutical product, a product other than a pharmaceutical product that is related to the recommended product is selected from a plurality of products, and the selected product is selected as the product. By displaying on the user's terminal screen as a recommended product for the user, useful information is provided by the recommended user, so the recommendation action can be promoted, and the recommendation regarding the cheapness of the product can be efficiently obtained. be able to.

  In the above, this invention was demonstrated based on the Example. The present invention is not limited to the above-described embodiments and the contents of each embodiment, and various modifications can be made within the scope of the gist of the present invention. Those skilled in the art will understand that the above-described embodiments are exemplifications, and that various modifications can be made to combinations of the respective constituent elements and processing processes, and such modifications are also within the scope of the present invention. .

1 is a diagram illustrating an EC system according to Embodiment 1. FIG. It is a figure which shows the structural example of the server in EC system of FIG. It is a figure which shows the 1st screen display example displayed on a user terminal by the screen display control part of FIG. It is a figure which shows the structural example in the mobile terminal or PC terminal of FIG. It is a flowchart which shows the process sequence example of the server in EC system of FIG.

10 server, 12 server communication unit, 14 reception unit, 16 server memory, 18 count unit, 20 screen display control unit, 22 recommended product selection unit, 24 input / output interface, 30 network, 40 base station, 40a first base station, 40b 2nd base station, 40c 3rd base station, 50 mobile terminal, 50a 1st mobile terminal, 50b 2nd mobile terminal, 50c 3rd mobile terminal, 52 terminal communication part, 54 terminal control part, 56 user interface, 58 terminal Memory, 70 PC terminal, 100 EC system, 200 First screen display example, 210 Coupon display column, 220 Product image display column, 230 Product information display column, 240 Price display column, 250 Cheap button, 260 Count number display column 270 Message display field.

Claims (8)

A server device used for operation of a virtual store for buying and selling one or more products on the Internet,
A screen display control unit that displays on the user's terminal screen a selection area for receiving product information related to the product and a recommendation indicating a recommendation from the user for the low price of the product;
When the selection area is selected by the user for the product displayed by the screen display control unit, a reception unit that receives a recommendation for the product;
With
The said screen display control part displays the message with respect to the user on the terminal screen of the recommended user, when the recommendation is received in the said reception part, The server apparatus characterized by the above-mentioned. The screen display control unit displays a message for the user in the vicinity of the position where the recommended product is displayed on the terminal screen of the recommended user when the recommendation is received by the reception unit. The server device according to claim 1. A count unit that counts the number of times the reception unit has received each product;
Further comprising
The server device according to claim 1, wherein the screen display control unit displays the number of times of each product counted by the counting unit on a terminal screen of a user on which the product is displayed. The screen display control unit displays a message based on one or more of information related to a product recommended by the user, information set by a virtual store, an advertisement, or a purchase history of the user. Item 4. The server device according to any one of Items 1 to 3. A memory for storing a product and a product related to the product in association with each other, and storing drug identification information indicating whether the product is a drug as product information for each product;
When a recommendation is received by the reception unit, regardless of whether the recommended product is a product related to a pharmaceutical product or not, it is related to the recommended product among a plurality of products by accessing the memory. And a recommended product selection unit for selecting products other than pharmaceutical products,
Further comprising
5. The server apparatus according to claim 1, wherein the screen display control unit displays the product selected by the recommended product selection unit on the terminal screen of the user as a recommended product for the user. 6. . The counting unit counts the number of receptions in the reception unit for each user,
The said screen display control part displays the electronic coupon for reducing the price of goods on the user's terminal screen in which the frequency | count of reception in the said count part became more than predetermined. The server apparatus according to the above. A program used in a system used to operate a virtual store for buying and selling one or more products on the Internet,
Displaying on the user's terminal screen a product area related to the product and a selection area for receiving a recommendation indicating a recommendation from the user for the low price of the product;
Receiving a selection of the selected area by a user;
A program for causing a computer to execute
In the display step, when a recommendation is accepted, a message for the user is displayed on the terminal screen of the recommended user. A system used to operate a virtual store for buying and selling one or more items on the Internet,
A screen display control unit that displays on the user's terminal screen a selection area for accepting product information related to the product and a recommendation indicating a recommendation from the user for the low price of the product;
An accepting unit for accepting that the selection area is selected by a user;
With
When the recommendation is accepted by the accepting unit, the screen display control unit displays a message for the user on the terminal screen of the recommended user.

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