JP2019192185A - Display control system, and display control device - Google Patents

Abstract

To readily display product advertisements.SOLUTION: A display control system S comprises: an information terminal 1 that photographs products for sale at shops, and thereby can create product images; and a display control device 3 that causes a display device 2 to display the product image created in the information terminal 1. The display control device 3 has: an image acquisition unit 331 that acquires the product image having the product photographed and created by the information terminal 1 together with sales promotion information input by the information terminal 1 and for promoting sales of the product to be indicated by the product image; and a display control unit 333 that causes the display device 2 to sequentially display a plurality of product images together with the sales promotion information corresponding to each of the plurality of product images.SELECTED DRAWING: Figure 2

Description

  The present invention relates to a display control system and a display control apparatus that display an image.

  2. Description of the Related Art Conventionally, a system that displays an advertisement for a product sold in a store on a display device installed in the store is known (see, for example, Patent Document 1).

JP 2004-184752 A

  In retail stores such as supermarkets, there are cases where discounts on products are made according to the time of day or the sales situation of the products. By using a technique such as Patent Document 1, an advertisement for a discounted product can be displayed on a display device installed in the store. However, in this case, the store clerk must create advertisement data to be displayed on the display device in advance. For example, if a store clerk wants to discount a product that does not sell well, and the advertisement data for that product has not been created, an advertisement is made on a computer installed in the office. It was necessary to perform the work of creating data and registering it in a display device for displaying the created advertisement data, which was a burden on the store clerk.

  Therefore, the present invention has been made in view of these points, and an object thereof is to provide a display control system and a display control apparatus that can easily display an advertisement of a product.

  The display control system according to the first aspect of the present invention provides an information terminal capable of creating a product image by imaging a product sold in a store, and the product image created in the information terminal as a display unit. A display control device that displays the product, and the display control device promotes sales of the product indicated by the product image that is input from the information terminal to the product image generated by imaging the product by the information terminal. An image acquisition unit that acquires the information together with the sales promotion information, and a display control unit that sequentially displays the plurality of product images together with the sales promotion information corresponding to each of the plurality of product images.

  The information terminal includes an image generation unit that generates the product image, an operation reception unit that receives an operation for setting a timing for displaying the product image generated by the image generation unit on the display unit, and the operation reception A transmission unit that transmits timing information indicating the timing set by the operation received by the unit, the display control device further includes a reception unit that receives the timing information, and the display control unit includes: The plurality of product images may be sequentially displayed on the display unit at a timing based on the timing information received by the receiving unit.

  The display control unit switches the product image to be displayed on the display unit for each predetermined display period, and the operation receiving unit displays a plurality of the display of the product images generated by the image generation unit. An operation for setting one of a first mode to be displayed in a period and a second mode to display the one product image in a plurality of separated display periods is received, and the transmission unit is configured to receive the operation reception unit. Transmits the mode information indicating the mode set by the received operation, and the display control unit displays the product image in the plurality of display periods determined based on the mode information received by the receiving unit. May be displayed on the screen.

  The display control unit repeatedly displays a predetermined number of the product images for each display cycle of a predetermined length on the display unit, and the timing indicated by the timing information received by the receiving unit is a displayable period. The product image is displayed on the display unit, and when the timing indicated by the timing information received by the reception unit is a display prohibition period, a predetermined image other than the product image is displayed on the display unit. May be.

  The operation accepting unit may accept an operation for setting one or more displayable periods for displaying the product image among the plurality of displayable periods included in the display cycle as the timing.

  The image acquisition unit acquires the plurality of product images generated by the plurality of information terminals, and the display control unit is configured to determine the predetermined number based on the number of the plurality of product images acquired by the image acquisition unit. May be determined.

  The display control unit sequentially displays the plurality of product images on the display unit when the image acquisition unit acquires new product images in a state where the plurality of product images are sequentially displayed on the display unit. The new product image may be displayed on the display unit by replacing the product image with the earliest time acquired by the image acquisition unit among a plurality of product images.

The display control unit may determine an order in which the plurality of product images are displayed on the display unit based on an order in which a plurality of products corresponding to the plurality of product images are arranged in the store.
When the store has a plurality of entrances, the display control unit may sequentially display the plurality of product images in an order corresponding to the entrance where the display unit is installed.
The display control unit may display the plurality of product images on the display unit in an order reverse to the display order after the plurality of product images are sequentially displayed on the display unit.

  The display control device further includes a specifying unit that specifies a dish that can be made based on a plurality of products indicated by the plurality of product images, and the display control unit includes the ingredients of the dish specified by the specifying unit. The plurality of product images corresponding to each of the plurality of products may be sequentially displayed sequentially on the display unit.

  The display control unit displays sale information including the plurality of product images displayed on the display unit and the sales promotion information corresponding to each of the plurality of product images on a customer terminal used by a customer of the store. You may let them.

The display control unit may cause the customer terminal to display the bargain information further including the number of products in stock indicated by each of the plurality of product images.
The display control unit may cause the customer terminal to display the special sale information further including sales status information indicating a sales status of a product indicated by each of the plurality of product images.

  In the display control device according to the second aspect of the present invention, the information image generated by an information terminal capable of creating a product image by capturing an image of a product sold in a store is captured by the information The image acquisition unit that is input together with the sales promotion information for promoting the sales of the product indicated by the product image, which is input at the terminal, and a plurality of the product images, together with the sales promotion information corresponding to each of the plurality of product images, A display control unit that sequentially displays on a display device installed in the store.

  According to the present invention, it is possible to easily display an advertisement for a product.

It is a figure for demonstrating the outline | summary of a display control system. It is a figure which shows the structure of an information terminal and a display control apparatus. It is the figure which represented typically the order displayed on a display apparatus. It is the figure which represented order information typically. It is a figure for demonstrating the display order of the product image based on the set mode. It is the figure which represented the inside of a store typically. It is a figure for demonstrating the screen displayed on the display part of the information terminal. It is a figure for demonstrating the screen displayed on the display of a customer terminal. It is a sequence diagram which shows the flow of a process in a display control system.

[Outline of display control system S]
FIG. 1 is a diagram for explaining an overview of the display control system S. The display control system S is a system that sequentially displays a plurality of product images obtained by capturing products sold in a store on a display installed in the store. The store is a retail store that sells products such as food or electrical appliances, and is a supermarket or a department store, for example.

The display control system S includes an information terminal 1, a display device 2, a display control device 3, and a customer terminal 4.
The information terminal 1 is a terminal used by a store clerk, for example, a smartphone or a tablet. The information terminal 1 is a terminal capable of creating a product image by capturing an image of a product sold in a store.
The display device 2 is a display that functions as a display unit of the display control device 3, and is, for example, a digital signage (electronic signboard). The display device 2 is installed in the store. The display device 2 stores a plurality of product images.

  The display control device 3 is a device managed by a company that provides the display device 2, and is, for example, a server. The display control device 3 displays the product image created in the information terminal 1 on the display device 2 that functions as a display unit. The display control device 3 may display a product image created in the information terminal 1 using a display included in the display control device 3 itself as a display unit. In this specification, the display device 2 will be described as a display unit.

The customer terminal 4 is a terminal used by a store customer, and is, for example, a smartphone or a tablet. The customer terminal 4 is installed with customer application software (hereinafter referred to as an application) for browsing various store information. The customer terminal 4 downloads a customer application by, for example, reading a QR code (registered trademark) installed in a store, and installs the downloaded customer application.
Hereinafter, the flow of displaying the advertisement of the product on the display device 2 will be described.

  First, the clerk A images the discounted fruit using the information terminal 1a ((1a) in FIG. 1). The clerk A inputs a message including a discount price to the information terminal 1a as sales promotion information for promoting the sale of the captured fruit ((2a) in FIG. 1). The clerk A transmits the captured product image of the fruit and the input promotional information to the display control device 3 ((3a) in FIG. 1).

  Subsequently, the clerk B images the discounted fish using the information terminal 1b ((1b) in FIG. 1). The salesclerk B inputs a message including a discount price to the information terminal 1b as sales promotion information for promoting the sale of the imaged fish ((2b) in FIG. 1). The clerk B transmits the captured fish product image and the input sales promotion information to the display control device 3 ((3b) in FIG. 1).

  When the display control device 3 acquires the fruit product image and the fruit sales promotion information transmitted from the information terminal 1a and the fish product image and the fish sales promotion information transmitted from the information terminal 1b, the display control device 3 The sales promotion information is transmitted to the display device 2 ((4) in FIG. 1). In addition, the display control device 3 determines a display order in which a plurality of product images and sales promotion information are displayed on the display device 2 ((5) in FIG. 1), and on the display device 2 based on the determined order, The product image to be displayed is indicated ((6) in FIG. 1).

The display device 2 sequentially displays the product images together with the sales promotion information based on the instruction from the display control device 3 ((7) in FIG. 1). The display control device 3 transmits to the customer terminal 4 the sale information including a plurality of product images displayed on the display device 2 and sales promotion information corresponding to each of the plurality of product images via the Internet (FIG. 1). (8)). Then, the customer terminal 4 displays the special sale information acquired from the display control device 3 on the display ((9) in FIG. 1). In this way, the display control system S can easily display the product image captured by the store clerk.
Hereinafter, configurations of the information terminal 1 and the display control device 3 will be described.

[Configuration of Information Terminal 1 and Display Control Device 3]
FIG. 2 is a diagram illustrating the configuration of the information terminal 1 and the display control device 3. First, the configuration of the information terminal 1 will be described. The information terminal 1 includes an imaging unit 11, an operation unit 12, a communication unit 13, a display unit 14, a storage unit 15, and a control unit 16.
The imaging unit 11 is a camera that images a subject.

The operation unit 12 is an input device, for example, a touch panel provided so as to overlap the display unit 14.
The communication unit 13 is an interface for connecting to a network, and includes, for example, a wireless communication controller.
The display unit 14 is a display that displays characters or images.

The storage unit 15 is a storage medium such as a ROM (Read Only Memory), a RAM (Random Access Memory), and a hard disk. The storage unit 15 stores various programs executed by the control unit 16.
The control unit 16 is, for example, a CPU (Central Processing Unit). The control unit 16 functions as an image generation unit 161, an operation reception unit 162, and a transmission unit 163 by executing a program stored in the storage unit 15.

The image generation unit 161 generates a product image including the product imaged by the imaging unit 11.
The operation reception unit 162 receives a store clerk's operation via the operation unit 12. Specifically, the operation reception unit 162 causes the image generation unit 161 to generate a product image in response to the store clerk receiving an operation for imaging the product. Further, the operation reception unit 162 receives input of sales promotion information for promoting the sales of the product indicated by the product image. The sales promotion information is a message to be displayed on the display device 2, and is, for example, a text or an image such as “Time Sale”, “Great Deals!”, “Great Sale!”, “Today's Specials”.

  In addition, the operation reception unit 162 receives an operation for setting the timing for displaying the product image generated by the image generation unit 161 on the display device 2. FIG. 3 is a diagram schematically showing the order of display on the display device 2. The display control device 3 displays a predetermined number of product images on the display device 2 repeatedly for each display cycle having a predetermined length. The display cycle includes a plurality of display periods for displaying each of a predetermined number of product images, and the display cycle in the example illustrated in FIG. 3 includes a display period of five frames as the predetermined number. Yes. One content is displayed during the display period of one frame.

  The length of the display cycle, the number of display periods included in one display cycle, and the length of each display period may be determined by the display control unit 333 described later, or may be determined in advance by a store clerk. For example, the display cycle length is set to 180 seconds, the display period length is set to 6 seconds, and the number of display periods included in one display cycle is set to 30 frames.

  In this case, the operation accepting unit 162 displays the product image generated by the image generating unit 161 when, for example, the store clerk performs an operation of setting the first period among the predetermined display periods of five frames. As a timing to be displayed in 2, an operation for setting the first period is accepted. The operation reception unit 162 inputs the product image generated by the image generation unit 161, the sales promotion information input by the store clerk, and timing information indicating the timing set by the store clerk to the transmission unit 163.

  Returning to FIG. 2, the transmission unit 163 transmits the product image generated by the image generation unit 161 and the sales promotion information received by the operation reception unit 162 to the display control device 3 via the communication unit 13. The transmission unit 163 may transmit the product image and the sales promotion information to the display device 2 via the communication unit 13. In addition, the transmission unit 163 transmits timing information indicating the timing set by the operation received by the operation reception unit 162 to the display control device 3 via the communication unit 13.

Next, the configuration of the display control device 3 will be described. The display control device 3 includes a communication unit 31, a storage unit 32, and a control unit 33.
The communication unit 31 is an interface for connecting to a network, and includes, for example, a communication controller.

The storage unit 32 is a storage medium such as a ROM, a RAM, and a hard disk, for example. The storage unit 32 stores various programs executed by the control unit 33.
The control unit 33 is, for example, a CPU. The control unit 33 functions as an image acquisition unit 331, a reception unit 332, a display control unit 333, and a specification unit 334 by executing a program stored in the storage unit 32.

  The image acquisition unit 331 inputs the product image generated by the information terminal 1 by imaging the product via the communication unit 31, and the sales promotion information for promoting the sale of the product indicated by the product image. Get along with. When acquiring the product image, the image acquisition unit 331 generates image identification information for identifying the acquired product image.

The image acquisition unit 331 inputs the generated image identification information to the display control unit 333. Further, the image acquisition unit 331 transmits the product image acquired from the information terminal 1, the sales promotion information, and the image identification information to the display device 2 via the communication unit 31.
The receiving unit 332 receives timing information transmitted from the information terminal 1 via the communication unit 31. The receiving unit 332 inputs the received timing information to the display control unit 333.

  The display control unit 333 causes the display device 2 to sequentially display a plurality of product images acquired by the image acquisition unit 331 from the plurality of information terminals 1 together with sales promotion information corresponding to each of the plurality of product images. Specifically, the display control unit 333 sequentially displays a plurality of product images on the display device 2 at a timing based on the timing information received by the receiving unit 332.

  More specifically, the display control unit 333 first determines the order in which a plurality of product images are displayed on the display device 2 based on a plurality of timing information received by the receiving unit 332. And the display control part 333 transmits the order information which shows the determined order to the display apparatus 2 via the communication part 31, By this, together with the sales promotion information corresponding to each of several product images, Displayed sequentially on the display device 2.

  FIG. 4 is a diagram schematically showing the order information. As shown in FIG. 4, the order information is associated with image identification information and a display period number indicating that display is performed in any one of a plurality of display periods included in the display cycle. For example, when the display device 2 acquires the order information shown in FIG. 4, the products indicated by the image identification information in the order of “F02”, “F16”, “F15”, “F01”, and “F10”. Display images sequentially. The display control unit 333 causes the display device 2 to display the product image indicated by the transmitted image identification information by transmitting the image identification information indicating the product image to be displayed in the display period to the display device 2 for each display period. May be.

  Here, the display control unit 333 may determine the number of display periods included in the display cycle. Specifically, the display control unit 333 may determine the predetermined number based on the number of the plurality of product images generated by the plurality of information terminals 1 acquired by the image acquisition unit 331. More specifically, the display control unit 333 sets an upper limit on the number of display periods that can be included in the display cycle, and displays the number of product images acquired by the image acquisition unit 331 within a range not exceeding the upper limit. It may be determined as the number of display periods included in.

  For example, it is assumed that an upper limit is set such that the number of display periods that can be included in the display cycle is 5 frames. In this case, when the number of product images acquired by the image acquisition unit 331 is four, the display control unit 333 determines the number of display periods included in the display cycle as four frames that are equal to or less than the upper limit. In addition, when the number of product images acquired by the image acquisition unit 331 is 6, the display control unit 333 determines the number of display periods included in the display cycle as the upper limit of 5 frames.

  By the way, when there are a plurality of salesclerks who have authority to transmit product images to the display control device 3, the image acquisition unit 331 may acquire product images from a plurality of information terminals 1. As described above, when an upper limit is set for the number of display periods included in the display cycle, when the total number of product images acquired by the image acquisition unit 331 from the plurality of information terminals 1 exceeds the upper limit, The display control unit 333 needs to select a number of product images that are within the upper limit from the plurality of product images.

  Therefore, the display control unit 333 is such that the total number of product images acquired by the image acquisition unit 331 from the plurality of information terminals 1 exceeds the upper limit value set as the number of display periods that can be included in the display cycle. In this case, a plurality of product images to be displayed on the display device 2 are selected based on the product priority indicated by the product image. The priority of the product may be set in advance in the display control device 3 or may be set by a store clerk who uses the information terminal 1 that has transmitted the product image. Moreover, the priority of goods may be set for every goods, and may be set for every sales floor of goods. In this case, for example, the sales promotion information acquired by the image acquisition unit 331 includes product information that is information about the product indicated by the product image. The product information is, for example, the name of the product and the type of product (fruits and vegetables, fresh fish, etc.).

  For example, it is assumed that product priorities are provided in the order of “fruit and vegetable department”, “fresh fish department”, “meat department”, and “meat department”. In this case, the display control unit 333 causes the “fruit and vegetable department” and “fresh fish department” provided as product priorities when the total number of product images acquired by the image acquisition unit 331 exceeds the upper limit. A plurality of product images to be displayed on the display device 2 are selected so that the display frequency becomes higher in the order of “Meat sales counter” and “Grilled food counter”. Then, the display control unit 333 determines the order in which the selected plurality of product images are displayed on the display device 2, and sequentially displays the selected plurality of product images on the display device 2 in the determined order.

  When the total number of product images acquired by the image acquisition unit 331 from the plurality of information terminals 1 exceeds the upper limit value, the display control unit 333 includes a plurality of salesclerks using each of the plurality of information terminals 1. A plurality of product images to be displayed on the display device 2 may be selected by giving priority to a store clerk with a high post. In this case, in the display control device 3, identification information for identifying a store clerk, a title, and a priority are set in association with each other.

  In addition, the display control unit 333 causes the display device 2 to be equalized for each sales floor when the total number of the plurality of product images acquired by the image acquisition unit 331 from the plurality of information terminals 1 exceeds the upper limit value. A plurality of product images to be displayed may be selected. For example, it is assumed that there is an upper limit that the number of display periods that can be included in the display cycle is 20 frames. Further, for example, it is assumed that the store has a fruit and vegetable counter, a fresh fish counter, a meat counter, and a side dish counter. In this case, when the total number of the plurality of product images acquired by the image acquisition unit 331 from the plurality of information terminals 1 exceeds the upper limit value, the display control unit 333 has five product images for each sales floor. A plurality of product images to be displayed on the display device 2 may be selected.

  Further, the display control unit 333 causes the display device 2 to display a plurality of product images acquired from the plurality of information terminals 1 on the display device 2 in ascending order of cost rate when the total number of product images exceeds the upper limit. The product image may be selected. Moreover, the display control part 333 displays on the display apparatus 2 in order with a near expiration date or expiration date, when the sum total of the some product image which the image acquisition part 331 acquired from the several information terminal 1 exceeds an upper limit. A plurality of product images to be selected may be selected.

  The display control unit 333 may determine the order of display on the display device 2 based on a plurality of pieces of image identification information indicating each of a plurality of products serving as ingredients for cooking output from the specifying unit 334. In this case, the display control unit 333 inputs the product information included in the sales promotion information and the image identification information indicating the product image to the specifying unit 334.

  The specifying unit 334 specifies a dish that can be made based on a plurality of products indicated by a plurality of product images. Specifically, the specifying unit 334 specifies a dish made up of a predetermined number or more (for example, three or more) of products among a plurality of products indicated by the plurality of product information input from the display control unit 333. . For example, when the plurality of products indicated by the plurality of product information includes curry roux, potatoes, and beef, the specifying unit 334 specifies the curry as a dish made from the three products. . The specifying unit 334 inputs a plurality of pieces of advertisement identification information corresponding to each of a plurality of products as ingredients of the specified dish to the display control unit 333. Then, the display control unit 333 causes the display device 2 to sequentially display a plurality of product images corresponding to the plurality of products that are ingredients of the dishes specified by the specifying unit 334.

  The display control unit 333 may cause the customer terminal 4 to display special sale information including a plurality of product images displayed on the display device 2 and sales promotion information corresponding to each of the plurality of product images. Specifically, the display control unit 333 transmits the sale information to the customer terminal 4 via the communication unit 31, and the customer terminal 4 handles a plurality of product images included in the sale information for each of the plurality of product images. By displaying together with the sales promotion information to be displayed, the special sale information is displayed on the customer terminal 4.

  For example, first, the display control unit 333 transmits the special sale information to the customer terminal 4 in which the customer application is installed via the communication unit 31, and performs a push notification to notify the customer of the special sale information. When the customer confirms the push notification displayed on the display of the customer terminal 4, the customer performs an operation of starting the customer application. Then, when the customer terminal 4 displays the sale information acquired from the display control device 3 in the activated customer application, the display control unit 333 causes the customer terminal 4 to display the sale information.

  In this manner, the display control unit 333 presents the special sale information to the customer in real time, so that the customer can confirm the contents of the time sale that the store is conducting before going to the store. In addition, when there are a plurality of stores to be used, the customer can determine which store to go to by checking the contents of the time sale that each of the plurality of stores conducts.

  The display control unit 333 may cause the customer terminal 4 to display special sale information including various information. The display control unit 333 may cause the customer terminal 4 to display special sale information that further includes the number of products in stock indicated by each of the plurality of product images. For example, the display control unit 333 acquires the number of products in stock indicated by the product image from the store's POS (Point Of Sale) system, and transmits the sale information further including the acquired number of products in stock to the customer terminal 4. In addition to the product image, the sales promotion information and the inventory quantity may be displayed on the customer terminal 4.

  The display control unit 333 may display the number of stocks included in the sale information on the customer terminal 4 using a symbol. For example, when the stock quantity exceeds a predetermined threshold (for example, 10), the display control unit 333 sets “◯” indicating that the stock quantity is large, and when the stock quantity is equal to or less than the predetermined threshold, May be displayed on the customer terminal 4 as “Δ” indicating that there is little. In this way, the display control unit 333 presents special sales information further including the number of products in stock to the customer, so that the customer should immediately go to the store in order to purchase the product discounted by the time sale. It can be determined whether or not.

  The display control unit 333 may cause the customer terminal 4 to display special sale information further including sales status information indicating the sales status of the products indicated by each of the plurality of product images. For example, first, the display control unit 333 acquires a sales time, which is the time when the product indicated by the product image is sold, from the POS system, and the product within a predetermined time (for example, 10 minutes) based on the acquired sales time. Aggregate the number of sales that indicate the quantity sold. Then, the display control unit 333 causes the customer terminal 4 to display special sales information including the total number of sales as sales status information. Thereafter, the display control unit 333 updates the number of sales displayed on the customer terminal 4 every predetermined time.

  Further, for example, the display control unit 333 estimates the sold-out estimated time when the product indicated by the product image is sold out based on the sales time acquired from the POS system, and the sale information including the estimated sold-out estimated time as the sales status information May be displayed on the customer terminal 4. In this way, the display control unit 333 presents the special sale information further including the sales status information to the customer, so that the customer should go to the store immediately in order to purchase the product discounted by the time sale. Can be determined.

[How to determine the display order]
Next, a display order determination method performed by the display control unit 333 will be described. As described above, the display control unit 333 causes the display device 2 to sequentially display the product image together with the sales promotion information input from the information terminal 1 at a timing set by a store clerk who uses the information terminal 1 that captured the product image. . The display control unit 333 may switch the product image to be displayed on the display device 2 for each predetermined display period based on the display order determined by various methods.

  The display control unit 333 may sequentially display a plurality of product images on the display device 2 based on a mode in which one product image is displayed in a plurality of display periods. The mode includes a first mode in which one product image generated by the image generation unit 161 of the information terminal 1 is displayed in a plurality of continuous display periods, and a first mode in which one product image is displayed in a plurality of separated display periods. 2 modes are included.

  Specifically, first, the operation accepting unit 162 of the information terminal 1 accepts an operation for setting to either the first mode or the second mode. The transmission unit 163 of the information terminal 1 transmits mode information indicating the mode set by the operation received by the operation reception unit 162. Then, when the reception unit 332 receives the mode information, the display control unit 333 causes the display device 2 to display one product image during a plurality of display periods determined based on the received mode information.

  FIG. 5 is a diagram for explaining the display order of the product images based on the set mode. FIG. 5A shows an example when the first mode is set, and FIG. 5B shows an example when the second mode is set. When the mode information received by the receiving unit 332 indicates the first mode, the display control unit 333 sets the fruit product images as a plurality of continuous display periods as shown in FIG. 5A. The order of display in the third period is determined.

  Further, when the mode information received by the receiving unit 332 indicates the second mode, the display control unit 333 sets the fruit product images as a plurality of separated display periods as shown in FIG. 5B. The order of display in the period and the fourth period is determined. By doing in this way, the display control part 333 can display on the display apparatus 2 the product image which wants to attract the attention of the customer who visited the store more among several product images over a long period of time.

  By the way, the content displayed on the display device 2 may include information other than information related to the store. The information other than the information related to the store is, for example, information related to the surrounding area of the store (guide for evacuation site), a job advertisement, or information requested from another company (advertisement). Such content needs to be displayed on the display device 2 for a certain period without being replaced with the product image. Therefore, the display control unit 333 displays a product image corresponding to the timing information received by the receiving unit 332 when the timing indicated by the timing information received by the receiving unit 332 is not a display period for displaying information other than information related to the store. Alternatively, it may be displayed on the display device 2.

  Specifically, the display control unit 333 displays the product image when the timing indicated by the timing information received by the receiving unit 332 is a displayable period indicating that the information related to the store is displayed. 2 is displayed. On the other hand, when the timing indicated by the timing information received by the receiving unit 332 is a display prohibition period indicating that the information other than the information related to the store is displayed, the display control unit 333 is a predetermined other than the product image. Are displayed on the display device 2.

  When the timing indicated by the timing information received by the receiving unit 332 is the display prohibited period, the display control unit 333 displays the product image corresponding to the timing information on the display device 2 in the displayable period next to the display prohibited period. Alternatively, the information terminal 1 that has transmitted the timing information may be notified that the set timing is the display prohibition period. By doing in this way, the display control part 333 can prevent that information other than the information regarding a store will switch to the information regarding a store by the setting of a salesclerk.

  The process of causing the display control unit 333 to display the product image during the displayable period may be performed by the operation receiving unit 162 of the information terminal 1. Specifically, the operation reception unit 162 may receive, as timing, an operation for setting one or more displayable periods for displaying a product image among a plurality of displayable periods included in the display cycle. Although the screen for setting the display period will be described later, for example, the operation reception unit 162 displays the screen in a state where only the display period corresponding to the displayable period can be set, and displays one or more display periods for displaying the product image. The operation by the store clerk for setting is accepted.

  In a state where a plurality of product images are sequentially displayed on the display device 2, the display control unit 333 displays a plurality of products that are sequentially displayed on the display device 2 when the image acquisition unit 331 acquires a new product image. A new product image may be displayed on the display device 2 by replacing the product image acquired by the image acquisition unit 331 among the images with the earliest time. For example, in the display period of five frames included in the display cycle shown in FIG. 3, the product image displayed on the display device 2 in the third period is the product image acquired by the image acquisition unit 331 at the earliest time. Suppose there is.

  In this case, when the image acquisition unit 331 acquires a new product image, the display control unit 333 has the time acquired by the image acquisition unit 331 among the plurality of product images sequentially displayed on the display device 2. As the earliest product image, the product image displayed in the third period is replaced with a new product image displayed on the display device 2. By doing in this way, the display control part 333 can display the newest product image on the display apparatus 2. FIG.

  The display control unit 333 may determine the order in which a plurality of product images are displayed on the display device 2 based on the position of the display device 2 installed in the store. FIG. 6 is a diagram schematically showing the inside of the store. As shown in FIG. 6, a display device 2 is installed at each store in the store. In this case, it is more appropriate for the display control unit 333 to display the plurality of product images in the order corresponding to the position where the display device 2 is installed, rather than displaying the plurality of product images in the same order. There is a case.

  Therefore, the display control unit 333 may determine the order in which the plurality of product images are displayed on the display device 2 based on the order in which the plurality of products corresponding to the plurality of product images are arranged in the store. For example, when determining the display order of the display device 2c installed in the fresh fish section, the customer proceeds through the store in the order of “fruit and vegetable section”, “fresh fish section”, “meat section”, and “grilled section”. Is assumed. In this case, the display control unit 333 displays a plurality of product images on the display device 2c in the order in which the product image related to fresh fish, the product image related to meat, the product image related to prepared vegetables, and the product image related to fruits and vegetables are displayed in this order. decide.

  In addition, the display control unit 333 may cause the display device 2c to display a plurality of product images (product images other than product images related to fruits and vegetables) related to the previous sales floor from the position where the display device 2c is installed. In addition, the display control unit 333 includes a plurality of items in order of sales floors close to the position where the display device 2c is installed (for example, “fresh fish section”, “meat section”, “fruit and vegetable section”, and “vegetables section”). The order in which the product images are displayed on the display device 2 may be determined. By doing in this way, the display control part 333 can display the product image suitable for the position where the display apparatus 2 was installed with respect to the customer.

  Moreover, as shown in FIG. 6, a store may have a plurality of doorways. In this case, for example, it is assumed that the customer who entered the store through the entrance / exit X shown in FIG. 6 proceeds through the store in the order of “fruit and vegetable department”, “fresh fish department”, “meat department”, and “vegetables department”. It is assumed that the customers who entered the store proceed through the store in the order of “preparation section”, “meat section”, “fresh fish section”, and “fruit and vegetables section”. Thus, when a store has a plurality of doorways, it is appropriate that the plurality of display devices 2 installed near the plurality of doorways display a plurality of product images in an order corresponding to the installed doorways. .

  Therefore, when the store has a plurality of entrances, the display control unit 333 may sequentially display a plurality of product images in an order corresponding to the entrance where the display device 2 is installed. For example, when determining the display order of the display device 2a installed near the entrance / exit X, the display control unit 333 sets a product image related to fruits and vegetables, a product image related to fresh fish, a product image related to meat, and a product image related to prepared food in order. Determine the display order. Further, for example, when determining the display order of the display device 2f installed near the entrance / exit Y, the display control unit 333 sequentially orders the product image related to prepared food, the product image related to meat, the product image related to fresh fish, and the product image related to fruits and vegetables. The display order is determined. By doing in this way, the display control part 333 can display a some product image in the order along the order of a sales floor with respect to a customer with respect to a some product image.

  The display control unit 333 may display the plurality of product images on the display device 2 in order, and then display the product images on the display device 2 in the reverse order of the display order. For example, the display control unit 333 causes the display device 2 to display a product image related to fruits and vegetables, a product image related to fresh fish, a product image related to meat, and a product image related to prepared food, and then the display control unit 333 reverses the display order. , A product image related to prepared dishes, a product image related to meat, a product image related to fresh fish, and a product image related to fruits and vegetables. By doing in this way, the display control part 333 can be made common, without changing the display order displayed on the display apparatus 2 for every entrance / exit.

[Operation screen]
Next, the screen displayed on the information terminal 1 will be described. FIG. 7 is a diagram for explaining a screen displayed on the display unit 14 of the information terminal 1. The screen shown in FIG. 7 is displayed in the order from FIG. 7A to FIG. 7D in accordance with the operation. The imaging screen illustrated in FIG. 7A is a screen for capturing a product image. The imaging screen is displayed by, for example, starting a salesclerk application installed in advance on the information terminal 1.

  As illustrated in FIG. 7A, the operation reception unit 162 presses a button at the bottom of the screen in a state where the store clerk includes a fruit in the center of the screen indicating the imaging range of the imaging unit 11 on the imaging screen. When receiving the operation, the image generation unit 161 generates a product image including the product captured by the imaging unit 11. When the image generation unit 161 generates a product image, the operation reception unit 162 displays the sales promotion information input screen illustrated in FIG. 7B on the display unit 14.

  As shown in FIG. 7B, on the sales promotion information input screen, the operation reception unit 162 inputs a message to be displayed together with the product image in the input area in the center of the screen, and presses the determination button at the bottom of the screen Then, the input of sales promotion information is received. When the operation accepting unit 162 accepts the input of the sales promotion information, the operation accepting unit 162 displays the mode selection screen shown in FIG.

  In the mode selection screen shown in FIG. 7C, the “first mode” in which one product image generated by the image generation unit 161 of the information terminal 1 is displayed in a plurality of continuous display periods and one product image are displayed. “Second mode” for displaying in a plurality of spaced display periods and “no mode” for displaying in one frame display period are displayed in a selectable state. As shown in FIG. 7C, the operation accepting unit 162 sets “no mode” when the store clerk selects “no mode” at the center of the screen and presses the determination button at the bottom of the screen on the mode selection screen. Accept the operation to do. When the operation accepting unit 162 accepts an operation for setting any mode, the operation accepting unit 162 displays a display period setting screen shown in FIG.

  On the display period setting screen shown in FIG. 7D, a plurality of display periods included in the display cycle are displayed in a settable state. As shown in FIG. 7D, the operation accepting unit 162 displays a product image when the store clerk selects the second period at the center of the screen and presses the determination button at the bottom of the screen on the display period setting screen. 2 accepts an operation for setting the timing to be displayed on the screen.

  When the operation reception unit 162 receives an operation for setting timing, the transmission unit 163 performs display control of the product image generated by the image generation unit 161 and the sales promotion information received by the operation reception unit 162 via the communication unit 13. Transmit to device 3. In addition, the transmission unit 163 transmits timing information indicating the timing set by the operation received by the operation reception unit 162 to the display control device 3 via the communication unit 13.

[Screen of customer terminal 4]
Next, the screen displayed on the customer terminal 4 will be described. FIG. 8 is a diagram for explaining a screen displayed on the display of the customer terminal 4. The screen shown in FIG. 8A is a lock screen. FIGS. 8B, 8 </ b> C, and 8 </ b> D are customer application screens installed on the customer terminal 4.

  As shown in FIG. 8A, when the display control unit 333 transmits the sale information to the customer terminal 4 and makes a push notification to notify the customer of the sale information, the customer terminal 4 pushes the lock screen. Is displayed. For example, when the customer touches the display area of the push notification displayed on the lock screen shown in FIG. 8A, the customer terminal 4 starts the customer application as shown in FIG. A list of bargain information of stores corresponding to is displayed.

  For example, when the customer touches the display area of the special sale information “May 22 16:00 Time Sale ...” shown in FIG. 8B, the customer terminal 4 is shown in FIG. 8C. Thus, the sales promotion information is displayed together with the product image as the special sale information. When the customer touches the display area of the push notification displayed on the lock screen, the customer terminal 4 activates a customer application, and displays a plurality of product images together with sales promotion information corresponding to each of the plurality of product images. You may display sequentially.

  Further, the customer terminal 4 may display bargain information corresponding to each of one or more stores included in a predetermined area on the screen of the customer application. The predetermined area may be an area based on the current position of the customer terminal 4 or an area based on information input by the user on an area search screen of a customer application (not shown).

  In the example shown in FIG. 8D, when the customer terminal 4 starts the customer application, the customer terminal 4 acquires position information by a GPS (Global Positioning System) function (not shown), and a predetermined area “xxx based on the acquired position information”. As the one or more stores included in the “area”, the sale information of “00 store” and “○ × store” is acquired from the display control device 3. Then, the customer terminal 4 may display bargain information corresponding to each of “00 store” and “◯ × store” acquired from the display control device 3 on the screen of the customer application. Moreover, the customer terminal 4 may display bargain information corresponding to each of one or more stores registered in favorites in advance as stores frequently used by the user on the screen of the customer application.

  Further, the customer terminal 4 may display one or more pieces of sale information corresponding to the type of product set by the user on the screen of the customer application. In this case, the sales promotion information included in the sale information includes product information indicating the type of product. In the example shown in FIG. 8D, when the user sets the product type to “fruits and vegetables” on the screen of the customer application, the customer terminal 4 includes “00 store” included in the predetermined area “xxx area”. ”And“ ◯ × store ”, and sale information corresponding to the product type“ fruits and vegetables ”set by the user may be displayed.

  The display control unit 333 of the display control device 3 displays the sale information on the customer application installed in the customer terminal 4, but is not limited thereto. For example, the display control unit 333 may cause the sale information to be displayed on the website screen displayed on the display of the customer terminal 4 when the customer terminal 4 accesses a predetermined website. The predetermined website is, for example, a website of a store or a website of a company that operates a plurality of stores. For example, when the customer terminal 4 accesses a predetermined website, the display control unit 333 may display bargain information corresponding to one or more stores included in the predetermined area on the website screen. Further, for example, when the customer terminal 4 accesses a predetermined website, the display control unit 333 may display one or more bargain information corresponding to the product type set by the user on the website screen. Good.

[Processing of display control system S]
Next, the flow of processing in the display control system S will be described. FIG. 9 is a sequence diagram showing the flow of processing in the display control system S. This process is started when the clerk application is activated in the information terminal 1.

  First, the operation reception unit 162 of the information terminal 1 causes the image generation unit 161 to generate a product image including the product imaged by the imaging unit 11 when the store clerk receives an operation of imaging the product on the imaging screen ( S1). Subsequently, when the store clerk inputs a message to be displayed together with the product image in the input area at the center of the screen on the sales promotion information input screen, the operation reception unit 162 receives the sales promotion information (S2).

  Subsequently, when the store clerk sets any display period among the plurality of display periods included in the display cycle on the display period setting screen, the operation reception unit 162 displays a timing for causing the display device 2 to display the product image. An operation for setting is accepted (S3). The transmission unit 163 transmits the product image generated by the image generation unit 161, the sales promotion information received by the operation reception unit 162, and the timing indicating the timing set by the operation received by the operation reception unit 162 via the communication unit 13. Information is transmitted to the display control device 3.

  The image acquisition unit 331 of the display control device 3 promotes the sale of the product indicated by the product image input from the information terminal 1 through the communication unit 31 and the product image generated by the information terminal 1 imaging the product. Acquired together with sales promotion information. The receiving unit 332 receives timing information transmitted from the information terminal 1 via the communication unit 31.

  When acquiring the product image, the image acquisition unit 331 generates image identification information for identifying the acquired product image (S4). The image acquisition unit 331 transmits the acquired product image, the sales promotion information, and the generated image identification information to the display device 2.

  Subsequently, when the image acquisition unit 331 acquires a plurality of product images from the plurality of information terminals 1, the display control unit 333 determines whether the total number of the acquired plurality of product images exceeds the upper limit value. (S5). When the display control unit 333 determines that the total number of the acquired plurality of product images exceeds the upper limit value (in the case of YES in S5), the display control unit 333 determines the number of items within the upper limit value from the acquired plurality of product images. A product image is selected (S6).

  After selecting a plurality of product images or when the display control unit 333 determines that the total number of acquired product images does not exceed the upper limit (NO in S5), the receiving unit 332 Based on the received plurality of timing information, the order in which the plurality of product images are displayed on the display device 2 is determined (S7). The display control unit 333 transmits order information indicating the determined order to the display device 2 via the communication unit 31. The display device 2 sequentially displays the plurality of product images together with the sales promotion information corresponding to each of the plurality of product images according to the order indicated by the acquired order information (S8).

  Subsequently, the display control unit 333 transmits special sales information including a plurality of product images displayed on the display device 2 and sales promotion information corresponding to each of the plurality of product images to the customer terminal 4. The customer terminal 4 acquires the sale information and displays a plurality of product images included in the acquired sale information on the display together with the sales promotion information corresponding to each of the plurality of product images (S9). In the display control system S, the display control unit 333 transmits the sale information to the customer terminal 4 and executes the process of displaying the sent sale information on the customer terminal 4 in parallel with the processes from S4 to S8. Alternatively, it may be executed before the process of S4.

[Effects of the present embodiment]
As described above, in the display control system S according to the present embodiment, when the information terminal 1 transmits the product image and the sales promotion information to the display control device 3, the display control device 3 acquires the information from the plurality of information terminals 1. A plurality of product images are sequentially displayed on the display device 2 together with sales promotion information corresponding to each of the plurality of product images. By doing in this way, the display control system S can display the product image which the salesclerk in the sales floor in a store imaged using the information terminal 1, and the input sales promotion information on the display apparatus 2. As a result, the store clerk can easily display the advertisement of the product on the display device 2.

  As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment, A various deformation | transformation and change are possible within the range of the summary. is there. For example, the display control device 3 causes the customer terminal 4 to display special sale information including a plurality of product images displayed on the display device 2 and sales promotion information corresponding to each of the plurality of product images. Absent. The display control device 3 displays bargain information including product images for a plurality of customer terminals 4 different from the product images displayed on the display device 2 and sales promotion information corresponding to the product images for the plurality of customer terminals 4. Alternatively, it may be displayed on the customer terminal 4.

  For example, the specific embodiments of device distribution / integration are not limited to the above-described embodiments, and all or a part of them may be configured to be functionally or physically distributed / integrated in arbitrary units. Can do. In addition, new embodiments generated by any combination of a plurality of embodiments are also included in the embodiments of the present invention. The effect of the new embodiment produced by the combination has the effect of the original embodiment.

DESCRIPTION OF SYMBOLS 1 Information terminal 11 Imaging part 12 Operation part 13 Communication part 14 Display part 15 Storage part 16 Control part 161 Image generation part 162 Operation reception part 163 Transmission part 2 Display apparatus 3 Display control apparatus 31 Communication part 32 Storage part 33 Control part 331 Image Acquisition unit 332 Reception unit 333 Display control unit 334 Identification unit 4 Customer terminal

Claims (15)

An information terminal capable of creating a product image by imaging a product sold in a store, and a display control device for displaying the product image created in the information terminal on a display unit,
The display control device includes:
An image acquisition unit that acquires the product image generated by imaging the product by the information terminal, together with sales promotion information that is input on the information terminal and that promotes the sale of the product indicated by the product image;
A display control unit that sequentially displays a plurality of the product images together with the sales promotion information corresponding to each of the plurality of product images on the display unit;
A display control system. The information terminal
An image generation unit for generating the product image;
An operation accepting unit that accepts an operation for setting a timing for displaying the product image generated by the image generating unit on the display unit;
A transmission unit that transmits timing information indicating the timing set by the operation received by the operation reception unit;
Have
The display control device further includes a receiving unit that receives the timing information,
The display control unit sequentially displays the plurality of product images on the display unit at a timing based on the timing information received by the reception unit;
The display control system according to claim 1. The display control unit switches the product image to be displayed on the display unit for each predetermined display period,
The operation reception unit displays the one product image generated by the image generation unit in a plurality of display periods separated from each other in a first mode in which the product image is displayed in a plurality of continuous display periods. Accept the operation to set to either of the second mode to
The transmitting unit transmits mode information indicating a mode set by the operation received by the operation receiving unit,
The display control unit causes the display unit to display the product image in a plurality of the display periods determined based on the mode information received by the receiving unit.
The display control system according to claim 2. The display control unit repeatedly displays a predetermined number of the product images for each display cycle of a predetermined length on the display unit, and the timing indicated by the timing information received by the receiving unit is a displayable period. In this case, the product image is displayed on the display unit, and when the timing indicated by the timing information received by the reception unit is a display prohibition period, a predetermined image other than the product image is displayed on the display unit. ,
The display control system according to claim 2 or 3. The operation accepting unit accepts an operation for setting one or more displayable periods for displaying the product image among the plurality of displayable periods included in the display cycle as the timing.
The display control system according to claim 4. The image acquisition unit acquires the plurality of product images generated by the plurality of information terminals,
The display control unit determines the predetermined number based on the number of the plurality of product images acquired by the image acquisition unit;
The display control system according to claim 4 or 5. The display control unit sequentially displays the plurality of product images on the display unit when the image acquisition unit acquires new product images in a state where the plurality of product images are sequentially displayed on the display unit. Replacing the product image with the earliest time acquired by the image acquisition unit among a plurality of product images, and displaying the new product image on the display unit,
The display control system according to any one of claims 1 to 6. The display control unit determines an order in which the plurality of product images are displayed on the display unit based on an order in which a plurality of products corresponding to the plurality of product images are arranged in the store.
The display control system according to any one of claims 1 to 7. The display control unit sequentially displays the plurality of product images in an order corresponding to the entrance where the display unit is installed when the store has a plurality of entrances.
The display control system according to claim 8. The display control unit, after sequentially displaying the plurality of product images on the display unit, causes the display unit to display in an order reverse to the displayed order.
The display control system according to any one of claims 1 to 9. The display control device further includes a specifying unit that specifies dishes that can be made based on a plurality of products indicated by the plurality of product images,
The display control unit causes the display unit to sequentially display the plurality of product images corresponding to the plurality of products that are the ingredients of the dish specified by the specifying unit,
The display control system according to any one of claims 1 to 10. The display control unit displays sale information including the plurality of product images displayed on the display unit and the sales promotion information corresponding to each of the plurality of product images on a customer terminal used by a customer of the store. Let
The display control system according to any one of claims 1 to 11. The display control unit causes the customer terminal to display the bargain information further including a stock quantity of products indicated by each of the plurality of product images.
The display control system according to claim 12. The display control unit causes the customer terminal to display the special sale information further including sales status information indicating a sales status of a product indicated by each of the plurality of product images.
The display control system according to claim 12 or 13. Sales of the product indicated by the product image, which is input at the information terminal, the product image generated by the information terminal that can generate the product image by imaging the product sold at the store. An image acquisition unit to be acquired together with sales promotion information for promoting
A display controller that sequentially displays a plurality of the product images together with the sales promotion information corresponding to each of the plurality of product images on a display device installed in the store;
A display control device.

Images