JP2015090597A - Advertisement output device, advertisement output method and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To solve the problem that an advertisement relating to a map indicated by map information owned by a Web page cannot be output.SOLUTION: An advertisement output device comprises: a determination unit that determines whether a Web page to be output has map information serving as information on a map; an advertisement acquisition information acquisition unit that acquires advertisement acquisition information serving as information for acquiring advertisement information from the map information owned by the Web page determined to have the map information by the determination unit; an advertisement information acquisition unit that acquires one or more advertisement information corresponding to the advertisement acquisition information; and an output unit that outputs one or more advertisement information acquired by the advertisement information acquisition unit. An advertisement can be output that relates to a map indicated by the map information owned by the Web page.

Description

  The present invention relates to an advertisement output device that outputs advertisements.

  2. Description of the Related Art Conventionally, an advertisement display device that displays an advertisement related to the content of a Web page being browsed by a user has been developed (see Patent Document 1).

Japanese Patent Application No. 2009-006783

  A conventional advertisement display device or the like cannot output an advertisement related to a map indicated by map information included in a Web page.

  The advertisement output device according to the first aspect of the invention includes a determination unit that determines whether or not an output Web page has map information that is map information, and a Web page that is determined to have map information by the determination unit An advertisement acquisition information acquisition unit that acquires advertisement acquisition information that is information for acquiring advertisement information, and advertisement information that acquires one or more advertisement information that is advertisement information corresponding to the advertisement acquisition information An advertisement output device including an acquisition unit and an output unit that outputs one or more pieces of advertisement information acquired by the advertisement information acquisition unit.

  With such a configuration, an advertisement related to the map indicated by the map information included in the Web page can be output.

  The advertisement output device according to the second aspect of the present invention further includes a Web page type information acquisition unit that acquires Web page type information, which is information indicating the type of Web page, from the Web page, as compared with the first invention. The advertisement information acquisition unit is an advertisement output device that acquires one or more advertisement information corresponding to the advertisement acquisition information and the web page type information.

  With such a configuration, an advertisement related to a map indicated by the map information included in the Web page and corresponding to the type of the Web page can be output.

  Further, in the advertisement output device of the third invention, the advertisement information acquisition unit is a condition for acquiring advertisement information, and is an advertisement acquisition condition that is a condition related to advertisement acquisition information, relative to the first or second invention. Advertisement that matches advertisement acquisition information or advertisement information and Web page type information from an advertisement management device having a management storage unit that stores one or more advertisement management information, which is information in which a condition and advertisement information are associated with each other An advertisement output device that acquires one or more pieces of advertisement information corresponding to an acquisition condition.

  With such a configuration, it is possible to receive and output an advertisement related to the map indicated by the map information included in the Web page.

  According to the fourth aspect of the present invention, the advertisement output device according to any one of the first to third aspects includes: a map included in a Web page in which the advertisement acquisition information acquisition unit is determined to have map information by the determination unit; It is an advertisement output device that acquires, from information, advertisement acquisition information indicating a place name described on the map indicated by the map information and a place name that is a place name in the map area and not described on the map.

  With such a configuration, it is possible to output an advertisement related to a place name that is not described on the map indicated by the map information.

  Further, in the advertisement output device according to the fifth aspect of the present invention, in contrast to any one of the first to fourth aspects, the output unit is indicated by the map information included in the Web page determined to have the map information by the determination unit. The advertisement output device outputs one or more pieces of advertisement information acquired by the advertisement information acquisition unit on the map.

  With such a configuration, an advertisement can be output on the map indicated by the map information included in the Web page.

  In the advertisement output device according to the sixth aspect of the present invention, for any one of the first to fifth aspects, the determination unit determines that the Web page has map information and the Web page is predetermined. The advertisement information acquisition unit acquires the advertisement information corresponding to the map information included in the Web page that has the map information and is determined to satisfy the predetermined condition. Device.

  With such a configuration, when the Web page satisfies a predetermined condition, an advertisement related to the map indicated by the map information included in the Web page can be output.

    According to the advertisement output device and the like according to the present invention, it is possible to output an advertisement related to a map indicated by map information included in a Web page.

Conceptual diagram of advertisement output system 1 in the first embodiment Block diagram of the advertisement output system 1 A flowchart for explaining the overall operation of the advertisement output device 11 Flowchart for explaining acquisition processing of the same Web page type information A flowchart for explaining a process for determining whether or not the Web page has map information. Flowchart for explaining acquisition processing of the advertisement acquisition information A flowchart for explaining the overall operation of the advertisement management apparatus 12 Flow chart for explaining the overall operation of the terminal device 13 The figure which shows the example of the same advertisement management information The figure which shows the example of the same Web page Output example of the Web page and advertisement information Output example of the Web page and advertisement information The figure which shows the example of the same advertisement management information The figure which shows the example of the same keyword kind management information The figure which shows the example of the same image The figure which shows the example of the same place name dictionary The figure which shows the example of the same place name management information Block diagram of advertisement output system 2 in the second embodiment A flowchart for explaining the overall operation of the advertisement output device 21 Flow chart for explaining the overall operation of the server device 24 Overview of the computer system in the above embodiment Block diagram of a computer system in the above embodiment

  Embodiments of an advertisement output device according to the present invention will be described below with reference to the drawings. In addition, since the component which attached | subjected the same code | symbol in embodiment performs the same operation | movement, description may be abbreviate | omitted again. In addition, the format, content, and the like of each information described in this embodiment are merely examples, and the format, content, and the like are not limited as long as the meaning of each information can be indicated.

(Embodiment 1)
In the present embodiment, an advertisement output system 1 including an advertisement output device 11, an advertisement management device 12, and one or more terminal devices 13 will be described. The advertisement output device 11 determines whether or not the Web page to be transmitted to the terminal device 13 has map information. When the Web page is transmitted, the advertisement output device 11 displays advertisement information indicating an advertisement related to the map indicated by the map information. 12 is received. Then, the advertisement output device 11 transmits the web page and the received advertisement information to the terminal device 13. Further, the advertisement management device 12 transmits the advertisement information to the advertisement output device 11 in response to a request from the advertisement output device 11. Further, the terminal device 13 receives the Web page and the advertisement information from the advertisement output device 11 and outputs them.

  FIG. 1 is a conceptual diagram of an advertisement output system 1 in the present embodiment. In FIG. 1, an advertisement output device 11, an advertisement management device 12, and a terminal device 13 are connected via a network 51. The advertisement output device 11 is, for example, a so-called Web server. Moreover, the terminal device 13 is what is called a personal computer, a smart phone, etc., for example. The network 51 is a wireless or wired communication line, such as the Internet, an intranet, a LAN (Local Area Network), or a public telephone line network.

  FIG. 2 is a block diagram of the advertisement output system 1 in the present embodiment. The advertisement output device 11 includes a web page storage unit 111, a reception unit 112, a web page acquisition unit 113, a web page type information acquisition unit 114, a determination unit 115, an advertisement acquisition information acquisition unit 116, an advertisement information acquisition unit 117, and an output unit 118. Is provided. The advertisement management apparatus 12 includes a management storage unit 121, a management reception unit 122, a management acquisition unit 123, and a management transmission unit 124. The terminal device 13 includes a terminal reception unit 131, a terminal transmission unit 132, a terminal reception unit 133, and a terminal output unit 134.

  The web page storage unit 111 stores one or more web pages. The web page is a page described in a markup language such as HTML or XML, a page described in so-called text, or the like. The web page format, data structure, and the like may be anything that can be displayed by a so-called web browser. Further, the Web page is a Web page that is normally transmitted to the terminal device 13 and output from the terminal device 13.

  The Web page has map information that is map information, for example. Having map information means that, for example, when a web page is output, a map is displayed in the web page together with the web page. That is, for example, when the Web page is a page described in HTML, the fact that the Web page has map information means that a tag for embedding the map information in the Web page is described. Moreover, a map is shown by the map information. Moreover, the kind of the said map is not ask | required. Such maps include, for example, so-called schematic maps, topographic maps, topographic maps, geological maps, land use maps, residential maps, route maps, road maps, guide maps, aerial photographs and satellite photographs that can grasp topographical features, roads, etc. This is a photo with symbols or letters on it.

  The map information is, for example, a map image. The image is, for example, raster data or vector data. When the image is raster data, the map information may have images corresponding to a plurality of scales. An image corresponding to a plurality of scales is, for example, an image with a large scale, an image with a medium scale, an image with a small scale, or the like in the same region. The data structure and format of the image are not limited. The map information may be obtained by dividing the map into tiles. The map information may be in the KIWI format used in car navigation.

  Further, the map information may have one or more pieces of position information that is information indicating the position, for example. The position is usually longitude and latitude. In addition, the position may include, for example, altitude (height). In addition, the position is usually a position on a map, a road, a prefecture, a municipality, or other areas. The points are, for example, restaurants, grocery stores, convenience stores, stations, buildings, and the like. In addition, the map information may include one or more place name information that is information indicating place names that are names of points, roads, prefectures, and the like. In addition, the map information may include map determination information that is information indicating that it is map information, for example. The map determination information is a so-called flag. The map information may include map type information that is information indicating the type of map.

  Further, the web page usually has web page identification information that is information for identifying the web page. Having Web page identification information may mean that Web page identification information is associated. Moreover, it is Web page identification information, for example, URL, file name, and the like.

  The web page may have web page type information that is information indicating the type of the web page, for example. The Web page type information is information indicating, for example, that the Web page is a so-called blog, that the Web page is a corporate Web site, and that the Web page is a so-called gourmet site. Further, the web page type information may be information on a so-called header portion, for example.

  The receiving unit 112 receives a web page request instruction from the terminal device 13. The web page request instruction is an instruction for requesting a web page. Also, the web page request instruction usually has web page identification information. Further, the web page request instruction may be considered as a so-called HTTP request, for example.

  The web page acquisition unit 113 acquires the web page identified by the web page identification information included in the web page request instruction received by the reception unit 112 from the web page storage unit 111.

  The web page type information acquisition unit 114 acquires web page type information from a web page. The web page is usually a web page acquired by the web page acquisition unit 113.

  For example, when a Web page has Web page type information, the Web page type information acquisition unit 114 acquires the Web page type information, for example.

  Further, for example, when the Web page does not have Web page type information, the Web page type information acquisition unit 114, for example, one or more keyword types that are information in which one or more keywords and Web page type information are associated with each other. Web page type information is acquired using management information. The one or more keywords may be, for example, a so-called character string pattern. The character string pattern is, for example, a regular expression. In this case, the Web page type information acquisition unit 114 holds the keyword type management information in advance.

  A specific procedure for acquiring Web page type information using keyword type management information is, for example, as follows. First, the web page type information acquisition unit 114 acquires one or more keywords from a web page. Hereinafter, the acquired keyword will be appropriately referred to as an acquired keyword. In addition, since a method and procedure for acquiring a keyword from a Web page are known, detailed description thereof is omitted. Then, the Web page type information acquisition unit 114 sets the ratio of one or more keywords included in the keyword type management information (hereinafter referred to as “type keywords” as appropriate) to one or more acquired keywords for each of the one or more keyword type management information. To calculate. The type keyword is included in the acquired keyword means that the acquired keyword and one of one or more type keywords are the same. For example, it is assumed that there are m acquired keywords. In addition, it is assumed that n of the m acquired keywords are the same as the type keyword. In such a case, for example, the Web page type information acquisition unit 114 calculates the ratio “n / m”. Then, the web page type information acquisition unit 114 acquires the web page type information included in the keyword type management information in which the ratio satisfies a predetermined condition. The predetermined condition is, for example, that the ratio is greater than or equal to a predetermined threshold, or that the ratio is greater than a predetermined threshold. At this time, the Web page type information acquisition unit 114 normally acquires the Web page type information included in the keyword type management information having the maximum calculated ratio.

  The determination unit 115 determines whether the Web page has map information. The web page is usually a web page acquired by the web page acquisition unit 113. Note that there is no limitation on the method or procedure for determining whether or not the Web page has map information.

  The map information is usually a map image. Therefore, the determination unit 115 determines, for example, whether the Web page has an image. Since the method and procedure for determining whether or not a Web page has an image are well known, detailed description thereof will be omitted. When the Web page has an image, the determination unit 115 determines whether the image is a map image. Note that there is no limitation on the method or procedure for determining whether or not the image is a map image.

  The determination unit 115 determines, for example, whether an image included in the Web page is a map image using a place name dictionary that is information having one or more place name information. In this case, the determination unit 115 holds the place name dictionary in advance.

  A specific procedure for determining whether or not an image of a Web page is a map image using the place name dictionary is as follows, for example. First, the determination unit 115 acquires one or more character strings in the image from the image. The character string is usually acquired using a so-called OCR (Optical Character Recognition). Since OCR is a known technique, detailed description thereof is omitted. Then, the determination unit 115 calculates a ratio in which the acquired one or more character strings are included in the place name dictionary. Included in the place name dictionary is the same as the place name information that the place name dictionary has. Further, the same may include, for example, complete match, forward match, backward match, intermediate match, and the like. For example, it is assumed that there are m character strings. Further, it is assumed that n character strings out of the m character strings are included in the place name dictionary. In such a case, the determination unit 115 calculates the ratio “n / m”. Then, when the ratio is large enough to satisfy a predetermined condition, the determination unit 115 determines that the image included in the Web page is a map image. The predetermined condition is, for example, that the ratio is greater than or equal to a predetermined threshold, or that the ratio is greater than a predetermined threshold.

  Further, the determination unit 115 determines, for example, whether or not an image included in the Web page has a large number of place name information that satisfies a predetermined condition, whereby the image included in the Web page is a map image. It may be determined whether or not. In this case, the determination unit 115 determines that the image included in the Web page is a map image when the image included in the Web page has a number of place name information satisfying a predetermined condition. The predetermined condition is, for example, that the number is greater than or equal to a predetermined threshold, or that the number is greater than a predetermined threshold.

  Further, the determination unit 115 determines, for example, whether or not an image included in the Web page has a large number of pieces of position information that satisfies a predetermined condition, whereby the image included in the Web page is a map image. It may be determined whether or not. In this case, the determination unit 115 determines that the image included in the Web page is a map image when the image included in the Web page has the number of pieces of position information satisfying a predetermined condition. The predetermined condition is, for example, that the number is greater than or equal to a predetermined threshold, or that the number is greater than a predetermined threshold.

  Further, the determination unit 115 may determine whether the image included in the Web page is a map image by determining whether the image included in the Web page includes map determination information, for example. In this case, the determination unit 115 determines that the image is a map image when the image included in the Web page includes the map determination information.

  Further, the determination unit 115 may determine, for example, whether or not the Web page has map information and the Web page satisfies a predetermined condition (hereinafter referred to as Web page condition as appropriate). . The web page condition is, for example, a condition regarding the type of web page, the type of map indicated by the map information, and the like. That is, the determination unit 115 acquires Web page type information from, for example, a Web page. Further, the determination unit 115 acquires map type information from, for example, map information (image) included in the Web page. Then, the determination unit 115 determines whether the acquired Web page type information or map type information satisfies the Web page condition.

  The advertisement acquisition information acquisition unit 116 acquires advertisement acquisition information from the map information that the Web page has. The web page is usually a web page determined by the determination unit 115 to have map information. In addition, the Web page may be, for example, a Web page that is determined by the determination unit 115 to have map information and satisfy the Web page condition. Further, the advertisement acquisition information acquisition unit 116 may acquire the advertisement acquisition information from the web page, for example. The advertisement acquisition information is information for acquiring advertisement information. Specifically, the advertisement acquisition information is, for example, place name information or position information.

  For example, when the map information includes place name information or position information, the advertisement acquisition information acquisition unit 116 acquires the information as advertisement acquisition information. The map information is usually a map image. Therefore, the advertisement acquisition information acquisition unit 116 may acquire the place name information from the map image using the OCR, for example, similarly to the determination unit 115. The place name indicated by the place name information acquired by the OCR is usually a place name described on a map indicated by the map information.

  In addition, acquiring advertisement acquisition information from a Web page is specifically acquiring advertisement acquisition information from a character string in the Web page. The advertisement acquisition information is usually place name information. In addition, since the method, procedure, etc. which acquire place name information from a character string are well-known, detailed description is abbreviate | omitted.

  Further, when one or more place name information is acquired, the advertisement acquisition information acquisition unit 116, for example, displays place name information that is a place name in the map indicated by the map information and indicates a place name that is not described on the map. You may acquire further as acquisition information. The place name information is hereinafter referred to as supplementary place name information as appropriate. In this case, the advertisement acquisition information acquisition unit 116 acquires complementary place name information using, for example, one or more place name management information that is information in which place name information and position information are associated with each other. In this case, the advertisement acquisition information acquisition unit 116 holds the place name management information in advance.

  Moreover, the method, procedure, etc. which acquire complementary place name information using one or more place name management information are as follows, for example. The advertisement acquisition information acquisition unit 116 acquires one or more pieces of position information corresponding to one or more pieces of local name information acquired from map information from one or more pieces of place name management information. For example, when one piece of position information can be acquired, the advertisement acquisition information acquisition unit 116 associates with the position information indicating a position that is so close that the distance from the position indicated by the one position information satisfies a predetermined condition. The supplementary place name information, which is the place name information, is acquired from one or more place name management information. In addition, for example, when two pieces of position information can be acquired, the advertisement acquisition information acquisition unit 116 corresponds to position information indicating a position in a rectangular area on the map having the position indicated by the two position information as a vertex. The supplementary place name information, which is the place name information, is acquired from one or more place name management information. In addition, for example, when three or more pieces of position information can be acquired, the advertisement acquisition information acquisition unit 116 corresponds to the position information indicating the position in the area on the map indicated by the three or more pieces of position information. Is acquired from one or more place name management information. In addition, at this time, the advertisement acquisition information acquisition unit 116 does not normally acquire the place name information that has been acquired from the map information among the complementary place name information to be acquired.

  The advertisement information acquisition unit 117 acquires one or more advertisement information using the advertisement acquisition information. The advertisement information is usually one or more advertisement information related to the map indicated by the map information included in the web page. Moreover, the said web page is a web page normally judged by the judgment part 115 to have map information. In addition, the Web page may be, for example, a Web page that is determined by the determination unit 115 to have map information and satisfy the Web page condition. The advertising information is advertising information. The advertisement information is usually electronic data of advertisements. The electronic data of the advertisement is, for example, an image, a character, a file in another format, or the like.

  The advertisement information acquisition unit 117 normally acquires one or more advertisement information by reception from the advertisement management device 12. Specifically, the advertisement information acquisition unit 117 transmits, for example, advertisement acquisition information or advertisement acquisition information and web page type information to the advertisement management apparatus 12. Then, the advertisement information acquisition unit 117 receives one or more pieces of advertisement information from the advertisement management device 12 in response to the transmission of the information.

  The output unit 118 outputs one or more pieces of advertisement information acquired by the advertisement information acquisition unit 117. In addition, the output unit 118 outputs the web page acquired by the web page acquisition unit 113. The output usually means display on a display, projection using a projector, printing on a printer, sound output, transmission to an external device, storage in a recording medium, other processing device or other program, etc. It is a concept that includes delivery of processing results. In addition, regarding transmission, accumulation, and delivery of processing results, an output target is finally presented to the user. Note that the output performed by the output unit 118 is usually transmission to the terminal device 13. The terminal device 13 is the terminal device 13 that has transmitted the web page request instruction received by the receiving unit 112.

  The management storage unit 121 of the advertisement management device 12 stores one or more pieces of advertisement management information, which is information in which advertisement acquisition conditions are associated with advertisement information. The advertisement acquisition condition is a condition for acquiring advertisement information. The advertisement acquisition condition is usually a condition related to advertisement acquisition information. The advertisement acquisition condition may be, for example, a condition related to advertisement acquisition information and Web page type information (Web page type).

  Further, the advertisement acquisition condition is, for example, that the place name information that is advertisement acquisition information indicates a predetermined place name, the place name information that is advertisement acquisition information indicates a predetermined place name, and the Web page type information is For example, the type of a predetermined Web page is indicated.

  The management receiving unit 122 receives advertisement acquisition information or advertisement acquisition information and Web page type information from the advertisement output device 11.

  The management acquisition unit 123 acquires one or more pieces of advertisement information from the management storage unit 121. For example, when the management receiving unit 122 receives advertisement acquisition information, the management acquisition unit 123 acquires one or more advertisement information corresponding to the advertisement acquisition information. The advertisement information corresponding to the advertisement acquisition information is advertisement information associated with an advertisement acquisition condition that matches the advertisement acquisition information. For example, when the management receiving unit 122 receives the advertisement acquisition information and the Web page type information, the management acquisition unit 123 acquires one or more pieces of advertisement information corresponding to the advertisement acquisition information and the Web page type information. The advertisement information corresponding to the advertisement acquisition information and the Web page type information is the advertisement information associated with the advertisement acquisition condition that matches the advertisement acquisition information and the Web page type information.

  The management transmission unit 124 transmits one or more pieces of advertisement information acquired by the management acquisition unit 123 to the advertisement output device 11.

  The terminal reception unit 131 of the terminal device 13 receives a web page request instruction. “Accept” refers to acquisition of information input from an input device such as a touch panel or a keyboard, acquisition of information stored in a recording medium such as an optical disk, magnetic disk, or semiconductor memory, and transmission via a wired or wireless communication line. It is a concept that includes receiving information that has been received. Further, the input means such as information and instructions in the terminal reception unit 131 may be anything such as a menu screen or a keyboard. The terminal reception unit 131 can be realized by control software for a menu screen, a device driver for input means such as a keyboard, and the like.

  The terminal transmission unit 132 transmits the web page request instruction received by the terminal reception unit 131 to the advertisement output device 11.

  The terminal receiving unit 133 normally receives the web page requested by the web page request instruction from the advertisement output device 11. Further, the terminal reception unit 133 may receive one or more pieces of advertisement information from the advertisement output device 11, for example. When receiving a Web page, the terminal reception unit 133 normally receives the Web page in response to the transmission of the Web page request instruction by the terminal transmission unit 132. When receiving one or more pieces of advertisement information, the terminal reception unit 133 normally receives the one or more pieces of advertisement information in response to the transmission of the web page request instruction by the terminal transmission unit 132.

  The terminal output unit 134 normally outputs the web page received by the terminal reception unit 133. Further, the terminal output unit 134 may output, for example, one or more pieces of advertisement information received by the terminal reception unit 133. When outputting one or more pieces of advertisement information, the terminal output unit 134 outputs the one or more pieces of advertisement information, for example, on a map indicated by the map information included in the Web page being output. In other words, for example, the terminal output unit 134 may output the one or more advertisements so that the advertisement indicated by the one or more advertisement information is output on the map indicated by the map information included in the output Web page. Output information.

  The terminal output unit 134 may or may not include an output device such as a display or a speaker. The terminal output unit 134 can be implemented by output device driver software, or output device driver software and an output device.

  The web page storage unit 111 and the management storage unit 121 are preferably non-volatile recording media, but can also be realized by volatile recording media. Further, the process of storing predetermined information in the Web page storage unit 111 or the like is not limited. For example, the predetermined information may be stored in the Web page storage unit 111 or the like via a recording medium, a communication line, an input device, or the like.

  In addition, the receiving unit 112, the management receiving unit 122, and the terminal receiving unit 133 are usually realized by wireless or wired communication means, but may be realized by means for receiving a broadcast.

  Further, the web page acquisition unit 113, the web page type information acquisition unit 114, the determination unit 115, the advertisement acquisition information acquisition unit 116, the advertisement information acquisition unit 117, and the management acquisition unit 123 can be usually realized by an MPU, a memory, or the like. Further, the processing procedure of the Web page acquisition unit 113 and the like is usually realized by software, and the software is recorded on a recording medium such as a ROM. Note that the Web page acquisition unit 113 and the like may be realized by hardware (a dedicated circuit).

  In addition, the output unit 118, the management transmission unit 124, and the terminal transmission unit 132 are usually realized by wireless or wired communication means, but may be realized by broadcasting means.

  Next, the overall operation of the advertisement output system 1 will be described using a flowchart. Note that the i-th information in the predetermined information is described as “information [i]”. First, the overall operation of the advertisement output apparatus 11 will be described using the flowchart of FIG.

  (Step S301) The web page acquisition unit 113 determines whether or not the reception unit 112 has received a web page request instruction. If received, the process proceeds to step S302; otherwise, the process returns to step S301.

  (Step S302) The web page acquisition unit 113 acquires the web page identified by the web page identification information included in the web page request instruction received in step S301 from the web page storage unit 111.

  (Step S303) The Web page type information acquisition unit 114 acquires Web page type information from the Web page acquired in Step S302.

  (Step S304) The determination unit 115 determines whether or not the Web page acquired in step S302 has map information. Note that the determination unit 115 sets the result of the determination in a variable result.

  (Step S305) The advertisement acquisition information acquisition unit 116 determines whether or not the result is true. If true, the process proceeds to step S306, and if not, the process proceeds to step S310.

  (Step S306) The advertisement acquisition information acquisition unit 116 acquires advertisement acquisition information from the map information included in the Web page acquired in step S302.

  (Step S307) The advertisement information acquisition unit 117 transmits the advertisement acquisition information acquired in step S306 and the Web page type information acquired in step S303 to the advertisement management apparatus 12.

  (Step S308) The output unit 118 determines whether or not the advertisement information acquisition unit 117 has received one or more pieces of advertisement information. If received, the process proceeds to step S309; otherwise, the process returns to step S308.

  (Step S309) The output unit 118 transmits the Web page acquired in Step S302 and the one or more advertisement information received in Step S309 to the terminal device 13 that has transmitted the Web page request instruction received in Step S301. . Then, the process returns to step S301.

  (Step S310) The output unit 118 transmits the Web page acquired in Step S302 to the terminal device 13 that has transmitted the Web page request instruction received in Step S301. Then, the process returns to step S301.

  In the flowchart of FIG. 3, the process may be terminated by powering off or a process termination interrupt.

  Moreover, the flowchart in the case of acquiring Web page type information using keyword type management information in step S303 of the flowchart of FIG. 3 is, for example, FIG. In the flowchart of FIG. 4, it is assumed that the Web page type information acquisition unit holds p keyword type management information in advance. Further, it is assumed that each of the p keyword type management information includes q keywords (type keywords).

  (Step S401) The Web page type information acquisition unit 114 acquires one or more keywords from the Web page acquired by the Web page acquisition unit 113. Here, it is assumed that the web page type information acquisition unit 114 has acquired r keywords.

  (Step S402) The Web page type information acquisition unit 114 sets 1 to the counter i.

  (Step S403) The Web page type information acquisition unit 114 sets 1 to the counter j.

  (Step S404) The Web page type information acquisition unit 114 sets 0 to the variable count [i].

  (Step S405) The web page type information acquisition unit 114 sets 1 to the counter k.

  (Step S406) The web page type information acquisition unit 114 determines whether or not the keyword [k] acquired in step S401 is the same as the keyword [j] included in the keyword type management information [i]. If they are the same, the process proceeds to step S407, and if not, the process proceeds to step S408.

  (Step S407) The Web page type information acquisition unit 114 increments count [i] by one.

  (Step S408) The Web page type information acquisition unit 114 determines whether k is r. If r, the process proceeds to step S410; otherwise, the process proceeds to step S409.

  (Step S409) The Web page type information acquisition unit 114 increments k by 1. Then, the process returns to step S406.

  (Step S410) The Web page type information acquisition unit 114 calculates “count [i] / r” and sets the result in a variable rate [i].

  (Step S411) The Web page type information acquisition unit 114 determines whether j is q. When it is q, it progresses to step S413, and when that is not right, it progresses to step S412.

  (Step S412) The Web page type information acquisition unit 114 increments j by 1. Then, the process returns to step S404.

  (Step S413) The Web page type information acquisition unit 114 determines whether i is p. When it is p, it progresses to step S415, and when that is not right, it progresses to step S414.

  (Step S414) The web page type information acquisition unit 114 increments i by 1. Then, the process returns to step S403.

  (Step S415) The Web page type information acquisition unit 114 sets 1 to the counter i.

  (Step S416) The Web page type information acquisition unit 114 determines whether rate [i] is the maximum from rate [1] to rate [p]. If it is the maximum, the process proceeds to step S419, and if not, the process proceeds to step S417.

  (Step S417) The web page type information acquisition unit 114 determines whether i is p. When it is p, it returns to a high-order process, and when that is not right, it progresses to step S418.

  (Step S418) The web page type information acquisition unit 114 increments i by 1. Then, the process returns to step S416.

  (Step S419) The Web page type information acquisition unit 114 acquires Web page type information [i], which is Web page type information included in the keyword type management information [i]. Then, the process returns to the upper process.

  In addition, the flowchart for determining whether or not the Web page has map information using the place name dictionary in step S304 of the flowchart of FIG. 3 is, for example, FIG. In the flowchart of FIG. 5, it is assumed that the determination unit 115 holds a place name dictionary in advance. The place name dictionary has m place name information.

  (Step S501) The determination unit 115 sets false to a variable result.

  (Step S502) The determination unit 115 determines whether or not the Web page acquired by the Web page acquisition unit 113 has an image. When it has an image, it progresses to step S503, and when that is not right, it returns to a high-order process.

  (Step S503) The determination unit 115 acquires one or more character strings from an image included in the Web page acquired by the Web page acquisition unit 113. Here, it is assumed that the determination unit 115 has acquired n character strings.

  (Step S504) The determination unit 115 sets 0 to the variable count.

  (Step S505) The determination unit 115 sets 1 to the counter i.

  (Step S506) The determination unit 115 sets 1 to the counter j.

  (Step S507) The determination unit 115 determines whether or not the character string [i] acquired in step S503 is the same as the place name information [j] included in the place name dictionary. If they are the same, the process proceeds to step S508, and if not, the process proceeds to step S509.

  (Step S508) The determination unit 115 increments count by one. Then, the process proceeds to step S511.

  (Step S509) The determination unit 115 determines whether j is m. When it is m, it progresses to step S511, and when that is not right, it progresses to step S510.

  (Step S510) The determination unit 115 increments j by 1. Then, the process returns to step S507.

  (Step S511) The determination unit 115 determines whether i is n. When it is n, it progresses to step S513, and when that is not right, it progresses to step S512.

  (Step S512) The determination unit 115 increments i by 1. Then, the process returns to step S506.

  (Step S513) The determination unit 115 calculates “count / n” and sets the result in a variable rate.

  (Step S514) The determination unit 115 determines whether rete satisfies a predetermined condition. If it satisfies, the process proceeds to step S515, and if not, the process returns to the upper process.

  (Step S515) The determination unit 115 sets true to result. Then, the process returns to the upper process.

  Moreover, the flowchart in the case of acquiring advertisement acquisition information (place name information) using place name management information in step S306 of the flowchart of FIG. 3 is, for example, FIG. In the flowchart of FIG. 6, it is assumed that the advertisement acquisition information acquisition unit 116 holds m place name management information in advance.

  (Step S601) The advertisement acquisition information acquisition unit 116 acquires one or more character strings from the map information included in the Web page acquired by the Web page acquisition unit 113. The one or more character strings are usually place name information. Here, it is assumed that the advertisement acquisition information acquisition unit 116 has acquired n character strings.

  (Step S602) The advertisement acquisition information acquisition unit 116 sets 1 to the counter i.

  (Step S603) The advertisement acquisition information acquisition unit 116 sets 1 to the counter j.

  (Step S604) The advertisement acquisition information acquisition unit 116 determines whether or not the character string [i] is the same as the place name information [j] that is place name information included in the place name management information [j]. If they are the same, the process proceeds to step S605; otherwise, the process proceeds to step S606.

  (Step S605) The advertisement acquisition information acquisition unit 116 acquires position information [j] that is position information included in the place name management information [j].

  (Step S606) The advertisement acquisition information acquisition unit 116 determines whether j is m. When it is m, it progresses to step S608, and when that is not right, it progresses to step S607.

  (Step S607) The advertisement acquisition information acquisition unit 116 increments j by 1. Then, the process returns to step S604.

  (Step S608) The advertisement acquisition information acquisition unit 116 determines whether i is n. When it is n, it progresses to Step S610, and when that is not right, it progresses to Step S609.

  (Step S609) The advertisement acquisition information acquisition unit 116 increments i by 1. Then, the process returns to step S603.

  (Step S610) The advertisement acquisition information acquisition unit 116 sets 1 to the counter i.

  (Step S611) The advertisement acquisition information acquisition unit 116 indicates that the position indicated by the position information [i], which is the position information included in the place name management information [i], is within the area on the map indicated by the position information acquired in Step S605. It is determined whether or not it is a position. If it is a position in the area on the map, the process proceeds to step S612, and if not, the process proceeds to step S613.

  (Step S612) The advertisement acquisition information acquisition unit 116 acquires place name information [i] that is place name information included in the place name management information [i].

  (Step S613) The advertisement acquisition information acquisition unit 116 determines whether i is m. When it is m, it returns to a high-order process, and when that is not right, it progresses to step S614.

  (Step S614) The advertisement acquisition information acquisition unit 116 increments i by 1. Then, the process returns to step S611.

  Next, the overall operation of the advertisement management apparatus 12 will be described using the flowchart of FIG. In the flowchart of FIG. 7, it is assumed that the management storage unit 121 stores m pieces of advertisement management information.

  (Step S701) The management acquisition unit 123 determines whether the management reception unit 122 has received the advertisement acquisition information and the Web page type information. If received, the process proceeds to step S702; otherwise, the process returns to step S701.

  (Step S702) The management acquisition unit 123 sets 1 to the counter i.

  (Step S703) The management acquisition unit 123 determines whether or not the advertisement acquisition information and the Web page type information received in step S701 satisfy the advertisement acquisition condition [i] that is the advertisement acquisition condition of the advertisement management information [i]. Judging. If so, the process proceeds to step S704. Otherwise, the process proceeds to step S705.

  (Step S704) The management acquisition unit 123 acquires advertisement information [i] that is advertisement information included in the advertisement management information [i].

  (Step S705) The management acquisition unit 123 determines whether i is m. When it is m, it progresses to step S707, and when that is not right, it progresses to step S706.

  (Step S706) The management acquisition unit 123 increments i by 1. Then, the process returns to step S703.

  (Step S <b> 707) The management acquisition unit 123 transmits the one or more pieces of advertisement information acquired in Step S <b> 704 to the advertisement output device 11. Then, the process returns to step S701.

  In the flowchart of FIG. 7, the process may be terminated by powering off or a process termination interrupt.

  Next, the overall operation of the terminal device 13 will be described using the flowchart of FIG.

  (Step S801) The terminal transmission unit 132 determines whether the terminal reception unit 131 has received a web page request instruction. If accepted, the process proceeds to step S802; otherwise, the process returns to step S801.

  (Step S802) The terminal transmission unit 132 transmits the Web page request instruction received in Step S801 to the advertisement output device 11.

  (Step S803) The terminal output unit 134 determines whether the terminal reception unit 133 has received a web page and one or more pieces of advertisement information. If received, the process proceeds to step S804, and if not, the process proceeds to step S805.

  (Step S804) The terminal output unit 134 outputs the Web page received in step S803 and one or more advertisement information. Then, the process returns to step S801.

  (Step S805) The terminal output unit 134 determines whether the terminal reception unit 133 has received a Web page. If received, the process proceeds to step S806, and if not, the process returns to step S803.

  (Step S806) The terminal output unit 134 outputs the Web page received in Step S805. Then, the process returns to step S801.

  The overall operation of the advertisement output system 1 described above is merely an example. That is, the overall operation of the advertisement output system 1 is not limited to the above description.

(Concrete example)
Next, a specific example of the operation of the advertisement output system 1 will be described.

(Example 1)
In this example, an example of acquiring advertisement information related to a map indicated by map information included in a Web page acquired in response to a request from the terminal device 13 will be described. In this example, it is assumed that the advertisement management information shown in FIG. 9 is stored in the management storage unit 121 included in the advertisement management apparatus 12. The advertisement management information includes an ID for uniquely identifying a record, advertisement acquisition conditions (item name: condition), and advertisement information (item name: advertisement). The advertisement acquisition condition is a condition related to advertisement acquisition information.

  First, it is assumed that the user operates the terminal device 13 and performs an operation for receiving a Web page. Then, the terminal reception part 131 with which the terminal device 13 is provided receives a web page request instruction.

  Next, the terminal transmission unit 132 transmits the web page request instruction received by the terminal reception unit 131 to the advertisement output device 11.

  Next, the receiving unit 112 included in the advertisement output device 11 receives a Web page request instruction. Then, the web page acquisition unit 113 acquires the web page identified by the web page identification information included in the web page request instruction from the web page storage unit 111. Here, it is assumed that the acquired Web page is the Web page shown in FIG.

  Next, the determination unit 115 determines whether or not the Web page in FIG. 10 has map information. Here, it is assumed that the determination unit 115 first determines that the Web page in FIG. 10 has an image. Then, it is assumed that the determination unit 115 determines that the image is a map image from the character string in the image, the shape of an object such as a road, a river, and a track. As a result, it is assumed that the determination unit 115 determines that the Web page in FIG. 10 has map information.

  Next, the advertisement acquisition information acquisition unit 116 acquires one or more advertisement acquisition information from the map information included in the Web page of FIG. Here, the advertisement acquisition information acquisition unit 116 performs the character strings “α park”, “β shop”, “γ land”, “sento δ”, “XX tower” described on the map indicated by the map information. "As advertisement acquisition information. The advertisement acquisition information is place name information.

  Next, the advertisement information acquisition unit 117 transmits the five pieces of advertisement acquisition information to the advertisement management apparatus 12.

  Next, the management receiving unit 122 included in the advertisement management apparatus 12 receives the five pieces of advertisement acquisition information.

  Next, the management acquisition unit 123 acquires advertisement information corresponding to the five pieces of advertisement acquisition information from the advertisement management information of FIG. For example, the management acquisition unit 123 determines that the “α park” satisfies the advertisement acquisition condition “name = (α park or α land)” of “ID = 011” in FIG. 9. The advertisement acquisition condition means that the place name information is “α park” or “α land”. Then, the management acquisition unit 123 acquires the advertisement information “alpha.jpg” of “ID = 011” in FIG. The advertisement information is an advertisement image. For example, the management acquisition unit 123 determines that the “β shop” satisfies the advertisement acquisition condition “name = (β shop)” of “ID = 012” in FIG. 9. The advertisement acquisition condition means that the place name information is “β shop”. Then, the management acquisition unit 123 acquires the advertisement information “ID = 012” in FIG. 9 “A 10% discount sale is currently being implemented! The advertisement information is a character string indicating an advertisement. In this way, the management acquisition unit 123 acquires one or more pieces of advertisement information. As a result, the management acquisition unit 123 is currently carrying out a 10% discount sale of the advertisement information “alpha.jpg” of “ID = 011” and the advertisement information of “ID = 012” in FIG. ”,“ ID = 013 ”advertisement information“ gamma.jpg ”, and“ ID = 014 ”advertisement information“ At the δ series public bath / hot spring, ”are acquired.

  Next, the management transmission unit 124 transmits the four pieces of advertisement information acquired by the management acquisition unit 123 to the advertisement output device 11.

  Next, the advertisement information acquisition unit 117 included in the advertisement output device 11 receives the four pieces of advertisement information.

  Next, the output unit 118 transmits the Web page of FIG. 10 acquired by the Web page acquisition unit 113 and the four pieces of advertisement information acquired by the advertisement information acquisition unit 117 to the terminal device 13.

  Next, the terminal receiving unit 133 included in the terminal device 13 receives the Web page in FIG. 10 and the four pieces of advertisement information.

  Next, the terminal output unit 134 outputs the Web page of FIG. 10 and the four pieces of advertisement information. An example of the output is, for example, FIG. In FIG. 11, the terminal output unit 134 outputs the four pieces of advertisement information in an area adjacent to the map information included in the Web page of FIG. Moreover, the example of the said output may be FIG. 12, for example. In FIG. 12, the terminal output unit 134 outputs the four pieces of advertisement information on the map indicated by the map information included in the Web page of FIG. At this time, the terminal output unit 134 outputs the advertisement information on the corresponding character string.

  The received advertisement information is associated with the character string described on the map, for example, as follows. First, when acquiring one or more character strings from the map information, the advertisement acquisition information acquisition unit 116 acquires the position on the map where the character string is described in association with the character string. The position is usually a coordinate. Then, the management acquisition unit 123 associates the acquired character information (place name information) with the acquired one or more pieces of advertisement information. Then, the management transmission unit 124 transmits the advertisement information associated with the character string (place name information) to the advertisement output device 11. Then, the advertisement information acquisition unit 117 receives advertisement information associated with a character string (location name information). Then, the advertisement information acquisition unit 117 replaces the character string associated with the advertisement information with the position corresponding to the character string and the position acquired by the advertisement acquisition information acquisition unit 116. Then, the output unit 118 transmits the Web page and the advertisement information associated with the position to the terminal device 13. Then, the terminal output unit 134 outputs the received advertisement information to a position on the map indicated by the map information and corresponding to the advertisement information.

(Example 2)
In this example, an example in which one or more advertisement information corresponding to advertisement information and Web page type information is acquired when the map type indicated by the map information is an approximate map will be described. In this example, it is assumed that the management storage unit 121 included in the advertisement management apparatus 12 stores the advertisement management information shown in FIG. The advertisement management information includes an ID for uniquely identifying a record, advertisement acquisition conditions (item name: condition), and advertisement information (item name: advertisement). The advertisement acquisition condition is a condition related to advertisement acquisition information and Web page type information. Moreover, about the example already demonstrated in Example 1, description shall be abbreviate | omitted suitably.

  First, it is assumed that the Web page acquisition unit 113 acquires the Web page of FIG.

  Next, the Web page type information acquisition unit 114 acquires Web page type information from the Web page of FIG. Here, it is assumed that the Web page type information acquisition unit 114 acquires the Web page type information “guidance site”.

  Next, the determination unit 115 determines that the Web page in FIG. 10 has map information, as in Example 1. In addition, the determination unit 115 determines that the map is a rough map from the character string described in the map, the shape of an object such as a road, a river, a railroad, and the like for the map indicated by the map information. .

  Next, as in Example 1, the advertisement acquisition information acquisition unit 116 acquires “α park”, “β shop”, “γ land”, “sento δ”, “○” from the map information of the Web page of FIG. ○ Acquire five pieces of advertisement acquisition information for “Tower”.

  Next, the advertisement information acquisition unit 117 transmits the five pieces of advertisement acquisition information and the Web page type information “guidance site” to the advertisement management apparatus 12.

  Next, the management receiving unit 122 included in the advertisement management apparatus 12 receives the five pieces of advertisement acquisition information and the web page type information “guidance site”.

  Next, the management acquisition unit 123 acquires the advertisement information corresponding to the five pieces of advertisement acquisition information and the Web page type information “guidance site” from the advertisement management information of FIG. For example, for the “α park” and the “guidance site”, the management acquisition unit 123 sets the advertisement acquisition condition “(name = (α park or α land)) & (web page type = guidance” in FIG. Site) ”. The advertisement acquisition condition means that the place name information is “α park” or “α land”, and the web page type information is “guidance site”. Then, the management acquisition unit 123 acquires the advertisement information “alpha.jpg” of “ID = 011” in FIG. The advertisement information is an advertisement image. Further, for example, with respect to the “β shop” and “guidance site”, the management acquisition unit 123 sets the advertisement acquisition condition “(name = (β shop)) & (Web page type = guidance” of “ID = 012” in FIG. Site) ”. The advertisement acquisition condition means that the place name information is “β shop” and the Web page type information is “guidance site”. Then, the management acquisition unit 123 acquires the advertisement information “ID = 012” of FIG. 13 “currently 10% discount sale is being implemented! The advertisement information is a character string indicating an advertisement. In this way, the management acquisition unit 123 acquires one or more pieces of advertisement information. As a result, the management acquisition unit 123 is currently carrying out a 10% discount sale of the advertisement information “alpha.jpg” of “ID = 011” and the advertisement information “ID = 012” of FIG. ”,“ ID = 013 ”advertisement information“ gamma.jpg ”, and“ ID = 014 ”advertisement information“ At the δ series public bath / hot spring, ”are acquired.

  Next, the management transmission unit 124 transmits the four pieces of advertisement information acquired by the management acquisition unit 123 to the advertisement output device 11.

  Next, the advertisement information acquisition unit 117 included in the advertisement output device 11 receives the four pieces of advertisement information.

  Next, the output unit 118 transmits the Web page of FIG. 10 acquired by the Web page acquisition unit 113 and the four pieces of advertisement information acquired by the advertisement information acquisition unit 117 to the terminal device 13.

  Next, the terminal receiving unit 133 included in the terminal device 13 receives the Web page in FIG. 10 and the four pieces of advertisement information.

  Next, the terminal output unit 134 outputs the Web page of FIG. 10 and the four pieces of advertisement information. An example of the output is, for example, FIG. In FIG. 11, the terminal output unit 134 outputs the four pieces of advertisement information in an area adjacent to the map information included in the Web page of FIG. Moreover, the example of the said output may be FIG. 12, for example. In FIG. 12, the terminal output unit 134 outputs the four pieces of advertisement information on the map indicated by the map information included in the Web page of FIG. At this time, the terminal output unit 134 outputs the advertisement information on the corresponding character string.

(Example 3)
In this example, an example of acquiring Web page type information using keyword type management information will be described. In this example, it is assumed that the Web page type information acquisition unit 114 holds the keyword type management information shown in FIG. 14 in advance. The keyword type management information includes an ID for uniquely identifying a record, one or more type keywords, and Web page type information (item name: type).

  First, the Web page type information acquisition unit 114 acquires one or more keywords from the Web page acquired by the Web page acquisition unit 113. The keyword is, for example, a character string called a so-called noun or noun phrase. Here, the Web page type information acquisition unit 114 selects, for example, six keywords of “budget”, “nearest station”, “XX station”, “genre”, “Japanese food”, and “credit card”. It shall be acquired. The six keywords are acquisition keywords.

  Next, the Web page type information acquisition unit 114 calculates the ratio of the above six acquired keywords that matches one or more type keywords included in each keyword type management information of FIG. Hereinafter, the ratio is appropriately referred to as the type conformity rate. For example, the keyword type management information of “ID = 011” in FIG. 14 has type keywords such as “map”, “map”, “walk”, “distance”, “car”, “station”, and the like. Of the six acquired keywords, the number of acquired keywords that match these type keywords is zero. Accordingly, the Web page type information acquisition unit 114 calculates “0/6” and the type matching rate “0%” for the keyword type management information of “ID = 011” in FIG. Further, for example, the keyword type management information of “ID = 012” in FIG. 14 has type keywords such as “budget”, “Izakaya”, “Japanese food”, “Chinese food”, “Yakiniku”, “Nearest station”. . Of the six acquired keywords, the number matching these type keywords is three. After completion, the Web page type information acquisition unit 114 calculates “3/6” and the type matching rate “50%” for the keyword type management information of “ID = 012” in FIG. In this way, the Web page type information acquisition unit 114 calculates the ratio for one or more keyword type management information. As a result, the Web page type information acquisition unit 114 performs “0%”, “50%”, “10%”, “5%”, “0” for each keyword type management information in FIG. % ”Is calculated.

  Next, the web page type information acquisition unit 114 calculates the type matching rate calculated for the keyword type management information of “ID = 012” “50” for the type matching rate calculated for each keyword type management information of FIG. % "Is the maximum. Then, the web page type information acquisition unit 114 acquires the web page type information “gourmet site” of “ID = 012” in FIG. 14.

(Example 4)
In this example, when a Web page has an image, an example in which it is determined whether or not the image is a map image will be described. In this example, it is assumed that the image is, for example, FIG. Moreover, the determination part 115 shall hold | maintain the place name dictionary shown in FIG. 16 previously. The place name dictionary includes one or more place name information (item name: place name). Further, the one or more local name information is associated with an ID for uniquely identifying the record.

  First, the determination unit 115 determines that the Web page acquired by the Web page acquisition unit 113 has the image of FIG. Then, the determination unit 115 determines from the image in FIG. 15 that “Itami City Hall”, “β General Sports Park”, “α Super”, “γ Denki”, “α Mall”, “δ Gymnasium”, Eight character strings of “δ University” and “Amagasaki City Hall” are acquired.

  Next, the determination unit 115 calculates a ratio of the eight character strings that is the same as the place name dictionary included in the place name dictionary of FIG. The ratio will be referred to as place name conformance rate as appropriate below. For example, the character string “Itami City Hall” is in front of the place name information “Itami City” of “ID = 016” in FIG. Therefore, the determination unit 115 sets “1” as the number of the acquired character string that is the same as the place name information. Further, for example, the character string “β general exercise park” is not the same as any place name information in FIG. For example, the character string “α super” described above is completely identical to the place name information “α super” of “ID = 017” in FIG. Therefore, the determination unit 115 sets “2” as the number of the acquired character string that is the same as the place name information. In this manner, the determination unit 115 calculates the number of character strings that are the same as the place name information for the eight character strings. Here, it is assumed that the determination unit 115 calculates the number “6”. Then, the determination unit 115 calculates “6/8” and calculates the place name matching rate “75%”.

  Next, the determination unit 115 determines whether or not the calculated place name matching rate “75%” satisfies a predetermined condition. Here, it is assumed that the condition is “place name matching rate ≧ 70%”. Then, the determination unit 115 determines that the place name matching rate satisfies a predetermined condition. Then, the determination unit 115 determines that the image included in the Web page is map information.

(Example 5)
In this example, an example of acquiring advertisement acquisition information (place name information) using place name management information will be described. In this example, it is assumed that the advertisement acquisition information acquisition unit 116 holds the place name management information shown in FIG. 17 in advance. The location name management information includes an ID for uniquely identifying a record, location name information (item name: location name), and location information (item name: location).

  First, the advertisement acquisition information acquisition unit 116 acquires one or more character strings (place name information) from the map information of the Web page acquired by the Web page acquisition unit 113 and determined by the determination unit 115 to have map information. . Here, the advertisement acquisition information acquisition unit 116 acquires six place name information of “Hyogo Prefecture”, “Osaka Prefecture”, “Amagasaki City”, “Osaka City”, “XX Station”, and “△△ Station”. Shall be.

  Next, the advertisement acquisition information acquisition unit 116 is “ID = 011”, “ID = 013”, “ID = 015”, “ID = 015” in FIG. Six pieces of position information “017”, “ID = 019”, and “ID = 020” are acquired.

  Next, the advertisement acquisition information acquisition unit 116 determines whether or not the position indicated by the one or more pieces of position information in FIG. 17 is a position in the area on the map indicated by the six pieces of position information. Here, the advertisement acquisition information acquisition unit 116 determines that the three pieces of position information “ID = 012”, “ID = 016”, and “ID = 018” in FIG. 17 are positions in the region on the map. Shall.

  Next, the advertisement acquisition information acquisition unit 116 selects “Kyoto Prefecture”, “Toyonaka City”, “Itami City” as place name information of “ID = 012”, “ID = 016”, “ID = 018” in FIG. 3 place name information is acquired.

  As described above, according to the advertisement output system 1 according to the present embodiment, it is possible to output an advertisement related to the map indicated by the map information included in the Web page. Moreover, according to the advertisement output system 1 according to the present embodiment, for example, when the map indicated by the map information is a schematic map, the advertisement information is output, and for example, the map indicated by the map information is a real map. In this case, it is possible to switch the output of the advertisement information such as not outputting the advertisement information. The real map is usually a so-called survey map. Moreover, you may think that a real map is a map other than a rough map.

  Moreover, according to the advertisement output system 1 according to the present embodiment, for example, it is possible to output the map information corresponding to the type of the Web page which is the advertisement information related to the map indicated by the map information and has the map information. it can.

  In the present embodiment, the advertisement output system 1 may not include the advertisement management device 12. In this case, the advertisement output device 11 includes an advertisement management information storage unit 119. The advertisement management information storage unit 119 stores one or more advertisement management information. Further, the advertisement information acquisition unit 117 acquires one or more advertisement information from the advertisement management information storage unit 119. The method or procedure for acquiring advertisement information in the advertisement information acquisition unit 117 is one or more advertisement information corresponding to the advertisement acquisition information acquired by the advertisement acquisition information acquisition unit 116 or acquired by the advertisement acquisition information acquisition unit 116. Except for acquiring one or more pieces of advertisement information corresponding to the web page type information acquired by the advertisement acquisition information and the web page type information acquisition unit 114, the management acquisition unit 123 is similar to the method and procedure for acquiring the advertisement information. Since there is, description is abbreviate | omitted.

(Embodiment 2)
In the present embodiment, an advertisement output system 2 including one or more advertisement output devices 21, an advertisement management device 12, and a server device 24 will be described. The advertisement output device 21 receives a web page from the server device 24, determines whether or not the web page has map information, and if so, advertisement information indicating an advertisement related to the map indicated by the map information. Is received from the advertisement management apparatus 12. Further, the advertisement management apparatus 12 transmits advertisement information to the advertisement output apparatus 21 in response to a request from the advertisement output apparatus 21. Further, the server device 24 transmits a web page to the advertisement output device 21 in response to a request from the advertisement output device 21.

  The conceptual diagram of the advertisement output system 2 in this embodiment is obtained by replacing the terminal device 13 with the advertisement output device 21 and the advertisement output device 11 with the server device 24 in FIG. The advertisement output device 21 is, for example, a so-called personal computer or a smartphone. The server device 24 is a so-called Web server, for example.

  FIG. 18 is a block diagram of the advertisement output system 2 in the present embodiment. The advertisement output device 21 includes a web page storage unit 211, a reception unit 212, a transmission unit 213, a reception unit 214, a web page type information acquisition unit 215, a determination unit 216, an advertisement acquisition information acquisition unit 217, an advertisement information acquisition unit 218, an output Part 219. The server device 24 includes a server storage unit 241, a server reception unit 242, a server acquisition unit 243, and a server transmission unit 244.

  The web page storage unit 211 stores web pages. The web page is usually a web page received by the receiving unit 214 described later.

  The accepting unit 212 accepts a web page request instruction. In addition, the input unit such as information and instructions in the reception unit 212 may be anything such as a menu screen or a keyboard. The accepting unit 212 can be realized by control software for a menu screen, a device driver for input means such as a keyboard, and the like.

  The transmission unit 213 transmits a web page request instruction to the server device 24.

  The receiving unit 214 receives the web page requested by the web page request instruction from the server device 24. In addition, the reception unit 214 normally receives a Web page in response to transmission of a Web page request instruction from the transmission unit 213. The received web page is normally accumulated in the web page storage unit 211.

  The web page type information acquisition unit 215 acquires web page type information from the web page. The web page is a web page stored in the web page storage unit 211. Further, the web page may be considered as a web page output by an output unit 219 described later, for example.

  The determination unit 216 determines whether or not the Web page has map information. In addition, the determination unit 216 may determine, for example, whether the Web page has map information and the Web page satisfies the Web page condition. The web page is a web page stored in the web page storage unit 211. Note that the determination method and procedure performed by the determination unit 216 are the same as the determination method and procedure performed by the determination unit 115, except that the determination is performed on the Web page stored in the Web page storage unit 211. Therefore, explanation is omitted.

  The advertisement acquisition information acquisition unit 217 acquires advertisement acquisition information from the map information that the Web page has. The web page is usually a web page determined by the determination unit 216 to have map information. Further, the Web page may be, for example, a Web page that is determined by the determination unit 216 to have map information and satisfy the Web page condition. Further, since the method and procedure for the advertisement acquisition information acquisition unit 217 to acquire the advertisement acquisition information are the same as the method and procedure for the advertisement acquisition information acquisition unit 116 to acquire the advertisement acquisition information, description thereof will be omitted.

  The advertisement information acquisition unit 218 acquires one or more advertisement information related to the map indicated by the map information included in the Web page. The web page is usually a web page determined by the determination unit 216 to have map information. Further, the Web page may be, for example, a Web page that is determined by the determination unit 216 to have map information and satisfy the Web page condition. Further, the method and procedure for the advertisement information acquisition unit 218 to acquire the advertisement information are the same as the method and procedure for the advertisement information acquisition unit 117 to acquire the advertisement information, and thus the description thereof is omitted.

  The output unit 219 normally outputs a web page stored in the web page storage unit 211. The output unit 219 may output one or more pieces of advertisement information acquired by the advertisement information acquisition unit 218, for example. When outputting one or more pieces of advertisement information, the output unit 219 outputs the one or more pieces of advertisement information, for example, on a map indicated by the map information included in the Web page being output. In other words, for example, the output unit 219 outputs the one or more pieces of advertisement information so that the advertisement indicated by the one or more pieces of advertisement information is output on the map indicated by the map information included in the output Web page. Is output.

  Further, the output of the Web page and the output of the advertisement information may be performed by different means, for example. In this case, the output unit 219 includes, for example, a web page output unit that outputs a web page and an advertisement information output unit that outputs advertisement information. In this case, the Web page output unit and the advertisement information output unit may output the Web page and the advertisement information in different windows, for example.

  The output unit 219 may or may not include an output device such as a display or a speaker. The output unit 219 can be realized by driver software of an output device or driver software of an output device and an output device.

  The server storage unit 241 stores one or more Web pages.

  The server reception unit 242 receives a web page request instruction.

  The server acquisition unit 243 acquires a web page corresponding to the web page identification information included in the web page request instruction from the server storage unit 241.

  The server transmission unit 244 transmits the Web page acquired by the server acquisition unit 243 to the advertisement output device 21.

  The web page storage unit 211 and the server storage unit 241 are preferably non-volatile recording media, but can also be realized by volatile recording media. Further, the process of storing predetermined information in the web page storage unit 211 or the like is not limited. For example, the predetermined information may be stored in the web page storage unit 211 or the like via a recording medium, a communication line, an input device, or the like.

  Moreover, although the transmission part 213 and the server transmission part 244 are normally implement | achieved by the wireless or wired communication means, you may implement | achieve by a broadcast means.

  In addition, the receiving unit 214 and the server receiving unit 242 are usually realized by wireless or wired communication means, but may be realized by means for receiving a broadcast.

  In addition, the web page type information acquisition unit 215, the determination unit 216, the advertisement acquisition information acquisition unit 217, the advertisement information acquisition unit 218, and the server acquisition unit 243 can be usually realized by an MPU, a memory, or the like. The processing procedure of the web page type information acquisition unit 215 and the like is usually realized by software, and the software is recorded on a recording medium such as a ROM. The Web page type information acquisition unit 215 and the like may be realized by hardware (dedicated circuit).

  Next, the overall operation of the advertisement output system 2 will be described using a flowchart. Note that the i-th information in the predetermined information is described as “information [i]”. Note that the overall operation of the advertisement management apparatus 12 has been described in the first embodiment, and thus the description thereof is omitted. First, the overall operation of the advertisement output device 21 will be described using the flowchart of FIG.

  (Step S1901) The transmission unit 213 determines whether the reception unit 212 has received a web page request instruction. If accepted, the process proceeds to step S1902, and if not, the process returns to step S1901.

  (Step S1902) The transmission unit 213 transmits the Web page request instruction received in step S1901 to the server device 24.

  (Step S1903) The Web page type information acquisition unit 215 determines whether or not the reception unit 214 has received a Web page. If received, the process proceeds to step S1904. Otherwise, the process returns to step S1903. When a web page is received, the web page is accumulated in the web page storage unit 211.

  (Step S1904) The output unit 219 outputs the Web page stored in the Web page storage unit 211.

  (Step S 1905) The web page type information acquisition unit 215 acquires web page type information from the web page output by the output unit 219 (the web page stored in the web page storage unit 211).

  (Step S1906) The determination unit 216 determines whether the Web page output by the output unit 219 (the Web page stored in the Web page storage unit 211) has map information. Note that the determination unit 216 sets the result of the determination in a variable result.

  (Step S1907) The advertisement acquisition information acquisition unit 217 determines whether or not the result is true. If true, the process proceeds to step S1908; otherwise, the process returns to step S1901.

  (Step S1908) The advertisement acquisition information acquisition unit 217 acquires the advertisement acquisition information from the map information included in the Web page output from the output unit 219 (the Web page stored in the Web page storage unit 211).

  (Step S1909) The advertisement acquisition information acquisition unit 217 transmits the advertisement acquisition information acquired in step S1908 and the Web page type information acquired in step S1905 to the advertisement management apparatus 12.

  (Step S1910) The output unit 219 determines whether the advertisement information acquisition unit 218 has received one or more pieces of advertisement information. If received, the process proceeds to step S1911; otherwise, the process returns to step S1910.

  (Step S1911) The output unit 219 outputs the one or more advertisement information received in step S1910.

  In the flowchart of FIG. 19, the process may be terminated by powering off or a process termination interrupt.

  Next, the overall operation of the server device 24 will be described using the flowchart of FIG.

  (Step S2001) The server acquisition unit 243 determines whether the server reception unit 242 has received a web page request instruction. If received, the process proceeds to step S2002, and if not, the process returns to step S2001.

  (Step S2002) The server acquisition unit 243 acquires the Web page identified by the Web page identification information included in the Web page request instruction received in Step S2001 from the server storage unit 241.

  (Step S2003) The server transmission unit 244 transmits the Web page acquired in Step S2002 to the advertisement output device 21 that has transmitted the Web page request instruction received in Step S2001. Then, the process returns to step S2001.

  The overall operation of the advertisement output system 2 described above is merely an example. That is, the overall operation of the advertisement output system 2 is not limited to the above description.

(Concrete example)
Next, a specific example of the operation of the advertisement output system 2 will be described. In this specific example, the advertisement output device 21 may be considered to be, for example, a web browser installed in a personal computer, a smartphone, or the like and the web browser. Further, the advertisement output device 21 may be considered to be, for example, a Web browser and an add-in (including an add-on, a plug-in, an extended function, etc.) of the Web browser.

(Example 1)
In this example, an example will be described in which advertisement information related to a map indicated by map information included in a Web page received from the server device 24 is acquired. In this example, it is assumed that the advertisement management information shown in FIG. 9 is stored in the management storage unit 121 included in the advertisement management apparatus 12. In addition, description of examples that have already been described in the specific example of Embodiment 1 will be omitted as appropriate.

  First, it is assumed that the user operates the advertisement output device 21 and performs an operation for receiving a Web page. Then, the reception unit 212 included in the advertisement output device 21 receives a Web page request instruction.

  Next, the transmission unit 213 transmits the Web page request instruction received by the reception unit 212 to the server device 24.

  Next, the server receiving unit 242 included in the server device 24 receives the Web page request instruction. Then, the server acquisition unit 243 acquires the Web page identified by the Web page identification information included in the Web page request instruction from the server storage unit 241. Here, it is assumed that the acquired Web page is the Web page shown in FIG. Then, the server transmission unit 244 transmits the Web page in FIG. 10 to the advertisement output device 21.

  Next, the receiving unit 214 included in the advertisement output device 21 receives the Web page of FIG. The web page is accumulated in the web page storage unit 211. Then, the output unit 219 outputs the Web page in FIG. 10 stored in the Web page storage unit 211.

  Next, the determination unit 216 determines whether or not the Web page in FIG. 10 output by the output unit 219 has map information. Here, it is assumed that the determination unit 216 determines that the Web page in FIG. 10 has map information.

  Next, the advertisement acquisition information acquisition unit 217 acquires one or more advertisement acquisition information from the map information included in the Web page of FIG. Here, the advertisement acquisition information acquisition unit 217 performs the character strings “α park”, “β shop”, “γ land”, “sento δ”, “XX tower” described on the map indicated by the map information. "As advertisement acquisition information. The advertisement acquisition information is place name information.

  Next, the advertisement information acquisition unit 218 transmits the five pieces of advertisement acquisition information to the advertisement management apparatus 12.

  Next, the advertisement management apparatus 12 is carrying out a 10% discount sale of the advertisement information “alpha.jpg” of “ID = 011” and the advertisement information “ID = 012” of FIG. ”,“ ID = 013 ”advertisement information“ gamma.jpg ”, and“ ID = 014 ”advertisement information“ At the public bath / hot spring of the δ series ”are transmitted to the advertisement output device 21. To do.

  Next, the advertisement information acquisition unit 218 included in the advertisement output device 21 receives the four pieces of advertisement information.

  Next, the output unit 219 outputs the four pieces of advertisement information. Examples of the output are, for example, FIG. 11 and FIG.

  Note that specific examples such as other processes have already been described in the specific example of the first embodiment, and thus description thereof will be omitted.

  As described above, according to the advertisement output system 2 according to the present embodiment, it is possible to output an advertisement related to the map indicated by the map information included in the Web page. Moreover, according to the advertisement output system 2 according to the present embodiment, for example, when the map indicated by the map information is a schematic map, the advertisement information is output, and for example, the map indicated by the map information is a real map. In this case, it is possible to switch the output of the advertisement information such as not outputting the advertisement information. The real map is usually a so-called survey map. Moreover, you may think that a real map is a map other than a rough map.

  Moreover, according to the advertisement output system 2 according to the present embodiment, for example, it is possible to output the map information corresponding to the type of the Web page which is the advertisement information related to the map indicated by the map information and has the map information. it can.

  In the present embodiment, the advertisement output device 21 may include only the determination unit 216, the advertisement acquisition information acquisition unit 217, the advertisement information acquisition unit 218, and the output unit 219, for example. In this case, the advertisement output system 2 transmits a web page request instruction to the server device 24, receives a web page in response to the transmission of the web page request instruction, and outputs the received web page. Is provided. In this case, each unit included in the advertisement output device 21 performs a predetermined process on the Web page output by the Web page output device 25. When the advertisement output system 2 includes the web page output device 25, the advertisement output device 21 may include the web page type information acquisition unit 215.

  In each of the above embodiments, it goes without saying that two or more communication means existing in one apparatus may be physically realized by one medium.

  The advertisement output device in each of the above embodiments may be a stand-alone device or a server device in a server / client system, for example.

  In each of the above embodiments, each process or each function may be realized by centralized processing by a single device or a single system, or distributed by a plurality of devices or a plurality of systems. It may be realized by being processed.

  In each of the above embodiments, each component may be configured by dedicated hardware, or a component that can be realized by software may be realized by executing a program. For example, each component can be realized by a program execution unit such as a CPU reading and executing a software program recorded on a recording medium such as a hard disk or a semiconductor memory.

  Moreover, the software which implement | achieves the advertisement output apparatus in each said embodiment is the following programs, for example. In other words, this program allows a computer to determine whether a Web page to be output has map information that is map information, and a Web page determined to have map information by the determination unit. An advertisement acquisition information acquisition unit that acquires advertisement acquisition information that is information for acquiring advertisement information, and advertisement information that acquires one or more advertisement information that is advertisement information corresponding to the advertisement acquisition information A program for causing an acquisition unit and an output unit to output one or more pieces of advertisement information acquired by the advertisement information acquisition unit.

  Moreover, the software which implement | achieves the advertisement management apparatus in each said embodiment is the following programs, for example. That is, the program stores the computer in a management storage unit that stores one or more advertisement management information, a management reception unit that receives advertisement acquisition information from the advertisement output device, and an advertisement acquisition information received by the management reception unit. A management acquisition unit that acquires one or more corresponding advertisement information from the management storage unit, and a program for functioning as a management transmission unit that transmits the one or more advertisement information acquired by the management acquisition unit to an advertisement output device It is.

  Moreover, the software which implement | achieves the terminal device in each said embodiment is the following programs, for example. That is, the program includes a terminal receiving unit that receives a Web page request instruction, a terminal transmitting unit that transmits the Web page request instruction received by the terminal receiving unit to an advertisement output device, and a Web page by the terminal transmitting unit. A terminal receiving unit that receives a web page and one or more advertisement information from an advertisement output device in response to transmission of a request instruction, and a terminal output unit that outputs the web page and one or more advertisement information received by the terminal receiving unit It is a program to make it function.

  Moreover, the software which implement | achieves the server apparatus in each said embodiment is the following programs, for example. That is, the program includes a computer that can access a server storage unit in which one or more Web pages are stored, a reception unit that receives a Web page request instruction from the advertisement output device, and a Web page request instruction that is received by the reception unit. A server acquisition unit that acquires the Web page identified by the Web page identification information included in the server storage unit, and a server transmission unit that transmits the Web page acquired by the server acquisition unit to the advertisement output device It is a program.

  In the program, the functions realized by the program do not include functions that can be realized only by hardware.

  The program may be executed by being downloaded from a server or the like, or a program recorded on a predetermined recording medium (for example, an optical disk such as a CD-ROM, a magnetic disk, a semiconductor memory, or the like) is read out. May be executed. Further, this program may be used as a program constituting a program product.

  Moreover, the computer which performs the said program may be single, and plural may be sufficient as it. That is, centralized processing may be performed, or distributed processing may be performed.

  FIG. 21 is a schematic diagram of the computer system 9 that executes the above-described program to realize the advertisement output device and the like of the above-described embodiment. The above-described embodiments can be realized by computer hardware and a computer program executed thereon.

  21, the computer system 9 includes a computer 901 including a CD-ROM drive 9011, a keyboard 902, a mouse 903, and a monitor 904.

  FIG. 22 is a block diagram of the computer system 9. In FIG. 22, in addition to the CD-ROM drive 9011, a computer 901 is connected to an MPU 9013, a ROM 9014 for storing a program such as a bootup program, and the MPU 9013, and temporarily stores an instruction of an application program. A RAM 9015 for providing a temporary storage space, a hard disk 9015 for storing application programs, system programs, and data, and a bus 9016 for interconnecting a CD-ROM drive 9011, an MPU 9012, and the like are provided. Although not shown here, the computer 901 may further include a network card that provides connection to a LAN.

  A program for causing the computer system 9 to execute the functions of the advertisement output device and the like of the above-described embodiment may be stored in the CD-ROM 9101, inserted into the CD-ROM drive 9011, and further transferred to the hard disk 9015. Alternatively, the program may be transmitted to the computer 901 via a network (not shown) and stored in the hard disk 9015. The program is loaded into the RAM 9014 when executed. The program may be loaded directly from the CD-ROM 9101 or the network.

  The program does not necessarily include an operating system (OS), a third party program, or the like that causes the computer 901 to execute the functions of the advertisement output device of the above-described embodiment. The program only needs to include an instruction portion that calls an appropriate function (module) in a controlled manner and obtains a desired result. How the computer system 9 operates is well known and will not be described in detail.

  The present invention is not limited to the above-described embodiments, and various modifications are possible, and it goes without saying that these are also included in the scope of the present invention.

  As described above, the advertisement output device according to the present invention has the effect of being able to output advertisements related to the map indicated by the map information included in the Web page, and on the map displayed on the Web browser. This is useful as an add-in that displays advertisements.

1, 2 Advertisement output system 11, 21 Advertisement output device 12 Advertisement management device 13 Terminal device 24 Server device 111, 211 Web page storage unit 112, 214 Reception unit 113 Web page acquisition unit 114, 215 Web page type information acquisition unit 115, 216 Determination unit 116, 217 Advertisement acquisition information acquisition unit 117, 218 Advertisement information acquisition unit 118, 219 Output unit 119 Advertisement management information storage unit 121 Management storage unit 122 Management reception unit 123 Management acquisition unit 124 Management transmission unit 131 Terminal reception unit 132 Terminal transmission unit 133 Terminal reception unit 134 Terminal output unit 212 Reception unit 213 Transmission unit 241 Server storage unit 242 Server reception unit 243 Server acquisition unit 244 Server transmission unit

Claims (8)

A determination unit that determines whether the output Web page has map information that is map information;
An advertisement acquisition information acquisition unit that acquires advertisement acquisition information, which is information for acquiring advertisement information, from map information included in a web page determined to have map information by the determination unit;
An advertisement information acquisition unit that acquires one or more pieces of advertisement information that are advertisement information corresponding to the advertisement acquisition information;
An advertisement output device comprising: an output unit that outputs one or more pieces of advertisement information acquired by the advertisement information acquisition unit. A Web page type information acquisition unit that acquires Web page type information, which is information indicating the type of Web page, from the Web page;
The advertisement information acquisition unit
The advertisement output device according to claim 1, wherein one or more advertisement information corresponding to the advertisement acquisition information and the Web page type information is acquired. The advertisement information acquisition unit
Advertisement management comprising a management storage unit for storing one or more advertisement management information, which is information for obtaining advertisement information, and which is associated with advertisement acquisition conditions that are conditions related to advertisement acquisition information and advertisement information The advertisement output device according to claim 1, wherein one or more advertisement information corresponding to an advertisement acquisition condition that matches the advertisement acquisition information or the advertisement information and the Web page type information is acquired from the device. The advertisement acquisition information acquisition unit
From the map information of the Web page determined to have map information by the determination unit, the place name described on the map indicated by the map information, and the place name in the area of the map, on the map The advertisement output device according to any one of claims 1 to 3, wherein advertisement acquisition information indicating a place name not described is acquired. The output unit is
5. One or more advertisement information acquired by the advertisement information acquisition unit is output on a map indicated by map information included in a Web page determined to have map information by the determination unit. The advertisement output device according to one item. The determination unit
Determining whether the Web page has map information and the Web page satisfies a predetermined condition;
The advertisement information acquisition unit
The advertisement output device according to any one of claims 1 to 5, wherein the advertisement output device acquires map information having map information and corresponding to map information included in a Web page determined to satisfy a predetermined condition. . An advertisement output method performed using a determination unit, an advertisement acquisition information acquisition unit, an advertisement information acquisition unit, and an output unit,
The determination unit
A determination step of determining whether the output Web page has map information that is map information;
The advertisement acquisition information acquisition unit
An advertisement acquisition information acquisition step of acquiring advertisement acquisition information, which is information for acquiring advertisement information, from the map information of the Web page determined to have map information by the determination unit;
The advertisement information acquisition unit
An advertisement information acquisition step of acquiring one or more pieces of advertisement information that is information of an advertisement corresponding to the advertisement acquisition information;
The output unit is
An advertisement output method comprising: an output step of outputting one or more advertisement information acquired by the advertisement information acquisition unit. Computer
A determination unit that determines whether the output Web page has map information that is map information;
An advertisement acquisition information acquisition unit that acquires advertisement acquisition information, which is information for acquiring advertisement information, from map information included in a web page determined to have map information by the determination unit;
An advertisement information acquisition unit that acquires one or more pieces of advertisement information that are advertisement information corresponding to the advertisement acquisition information;
The program for functioning as an output part which outputs the 1 or more advertisement information which the said advertisement information acquisition part acquired.

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