JP2015084202A - Commodity information display device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a commodity information video system capable of providing, by video, information on a commodity desired by customers.SOLUTION: A display terminal 1 includes commodity information reading means that displays, as signage, video which is distributed from a management server 2 via an internet NT and reads commodity information which is added to the commodity for identifying a commodity; and obtains commodity video related to the commodity from the management server 2 on the basis of the commodity information read by the commodity information reading means and displays the obtained commodity video.

Description

  The present invention relates to an apparatus for displaying product information.

  In general, advertising, promotion, or guidance (signage) is performed by streaming video images outdoors, in stores, or in stores.

JP 2003-264814 A JP 2010-210822 A

  However, the product introduced by such an advertisement is unrelated to the product desired by the customer. Therefore, the video streamed by the advertisement does not necessarily include information on the product desired by the customer.

  SUMMARY OF THE INVENTION An object of the present invention is to provide a product information display device capable of streaming information on products desired by customers in a video.

  A product information display device according to an aspect of the present invention includes a signage display unit that displays video distributed from a server via the Internet as signage, and product information reading that reads product information that identifies the product attached to the product. And a product video acquisition unit for acquiring a product video related to the product from the server based on the product information read by the product information reading unit, and the product video acquired by the product video acquisition unit is displayed. Product image display means.

  ADVANTAGE OF THE INVENTION According to this invention, the merchandise information display apparatus which can flow the information of the goods which a customer desires with an image | video can be provided.

1 is a configuration diagram showing a configuration of a product information video system according to a first embodiment of the present invention. The lineblock diagram showing the composition of the display terminal concerning a 1st embodiment. Sectional drawing which shows the state in which the display terminal which concerns on 1st Embodiment was attached to the close-up lens. The simulation figure which simulated the display screen when the customer of the display terminal which concerns on 1st Embodiment approaches. The simulation figure which simulated the display screen when reading of the display terminal concerning a 1st embodiment was started. The simulation figure which simulated the display screen for confirming the goods of the display terminal which concerns on 1st Embodiment. The simulation figure which simulated the display screen which displayed the sample image | video of the display terminal which concerns on 1st Embodiment. The simulation figure which simulated the display screen on which the statistical data was displayed on the management terminal which concerns on 1st Embodiment. The simulation figure which simulated the display screen by the sample image | video management function of the management terminal which concerns on 1st Embodiment. The perspective view which shows the external appearance of the display terminal which concerns on the 2nd Embodiment of this invention. The front view which shows the external appearance of the display terminal which concerns on 2nd Embodiment. The side view which shows the structure of the display terminal which concerns on 2nd Embodiment. The perspective view which shows the external appearance of the display terminal which concerns on the 3rd Embodiment of this invention. The front view which shows the external appearance of the display terminal which concerns on 3rd Embodiment. The side view which shows the structure of the display terminal which concerns on 3rd Embodiment.

  Embodiments of the present invention will be described below with reference to the drawings.

(First embodiment)
FIG. 1 is a configuration diagram showing a configuration of a product information video system 10 according to the first embodiment of the present invention. In addition, the same code | symbol is attached | subjected to the same part in drawing, the detailed description is abbreviate | omitted, and a different part is mainly described.

  The product information video system 10 includes a plurality of display terminals 1, a management server 2, and one or more management terminals 3.

  The display terminal 1 is provided in each store SHa, SHb, SHc, SHd, SHe, SHf, SHg, SHh. For example, the display terminal 1 is installed side by side with these products on a shelf on which products of video media such as a DVD (digital versatile disc) are displayed. The display terminal 1 is connected to the management server 2 wirelessly via the Internet NT. The display terminal 1 is configured using a tablet computer with a camera. The display terminal 1 has a touch panel on the display surface. An application for operating as the product information video system 10 is installed in the display terminal 1.

  The display terminal 1 is a device that displays a video such as an advertisement at each store SHa to SHh. Video data displayed on the display terminal 1 is stored in the management server 2 in advance. The video may be a moving image or a still image. In the sample video display mode, a video related to a product desired by the customer is displayed on the display terminal 1 in accordance with an operation input from the customer of the stores SHa to SHh. When the customer is not operating (signage mode), a video is displayed on the display terminal 1 according to a schedule (program) given in advance to the management server 2. The video in the signage mode is not limited to a product advertisement, and any video may be displayed, and information for notifying an event, a sale, a campaign, or the like may be streamed in a telop.

  The management server 2 is a server that is the center of the product information video system 10. For example, the management server 2 is installed on the cloud.

  The management server 2 stores video data related to each product sold at each store SHa to SHh. The management server 2 distributes the video according to the request from the display terminal 1. The management server 2 can select an individual display terminal 1, designate a date and time, and display an arbitrary video. For example, it is possible to perform control such as flowing a specific moving image to all the display terminals 1 installed in a certain store SHa to SHh for a certain period.

  When the management server 2 distributes the video according to the request from the display terminal 1, the management server 2 records the requested content from the display terminal 1 as a history (log data). The management server 2 stores the date and time, the identification information of the display terminal 1, the product name, the video display time (customer viewing time), and the like as data. These data are stored as individual data, and are also stored as statistical data subjected to arithmetic processing such as log analysis.

  The management terminal 3 is a computer installed in a company or the like that manufactures or sells merchandise sold at each store SHa to SHh. The management terminal 3 is connected to the management server 2 via the Internet NT. A browser is installed on the management terminal 3. The operation manager connects to the management server 2 through a browser and performs various operations and settings. Video data relating to the product displayed on the display terminal 1 is registered by the management terminal 3. Further, from the management terminal 3, various data relating to the video displayed on the display terminal 1 stored in the management server 2 can be browsed.

  FIG. 2 is a configuration diagram showing the configuration of the display terminal 1. FIG. 3 is a cross-sectional view showing a state in which the display terminal 1 is attached to the close-up lens 15.

  The display terminal 1 includes a tablet computer 11, two frame stand frames 12 and 13, four sets of assembled screws 14 a and 14 b, and a close-up lens 15.

  The two frame stand frames 12 and 13 serve as a frame for the display screen of the tablet computer 11 and as a stand. Further, by attaching the frame stand frames 12 and 13 to the tablet computer 11, it is possible to protect the tablet computer 11 from unnecessary operations by the customer.

  The two frame stand frames 12 and 13 are attached so as to sandwich the tablet computer 11. The two frame stand frames 12 and 13 are fixed at four corners by four sets of assembled screws 14a and 14b. The assembled screws 14a and 14b are tightened so that the two frame stand frames 12 and 13 between which the tablet computer 11 is sandwiched are sandwiched from the outside by the male screw 14a and the female screw 14b. The frame stand frame 12 on the display side (display screen side of the tablet computer 11) is provided with a hole HL for attaching the close-up lens 15. The size of the frame stand frames 12 and 13 is determined according to the target product and installation location. For example, when the display terminal 1 is installed so as to be stored in a DVD shelf, the height and depth of the frame stand frames 12 and 13 are close to the size of the DVD product package.

  The close-up lens 15 is attached to the hole HL provided in the frame stand frame 12 so as to be fixed by the adhesive AD. The hole HL is provided so as to be positioned on a lens 112 of a camera provided in the tablet computer 11. A camera module 111 built in the tablet computer 11 photographs a subject through the close-up lens 15. The close-up lens 15 enlarges an image for reading product information printed or pasted on the product. For example, the product information is a barcode. The product information may be a one-dimensional barcode, a two-dimensional barcode, or other than a barcode as long as it is information that can identify the product.

  In the following, the product will be described assuming a video medium such as a DVD, but any product may be targeted.

  The function of the display terminal 1 will be described with reference to FIGS. 4 to 7 are simulation diagrams simulating display screens displayed on the display terminal 1 in each scene. The function described here is realized by the software installed in the management server 2 correspondingly operating by the operation of the application installed in the display terminal 1.

  During normal times (when there is no customer near the display terminal 1), the display terminal 1 plays a pre-scheduled video in the signage mode. For example, the video streamed at this time is an advertisement as an electronic signboard.

  When the customer approaches the display terminal 1, as shown in FIG. 4, the display screen SC <b> 1 is displayed to notify that the sample of the product that is the video media can be viewed, and the reading of the product information (barcode) is started. The reading start button BT1 is displayed. At this time, the display terminal 1 may call the customer or prompt the user to view a sample by voice.

  When the customer touches the reading start button BT1 shown in FIG. 4, the display screen SC1 shown in FIG. 5 is displayed. On this display screen, a display prompting the customer to project the product information attached to the product on the close-up lens 15 is displayed. Accordingly, the customer holds the display portion of the product information over the close-up lens 15 so that the display terminal 1 reads the product information. When the customer stops viewing the sample, the customer returns to the display screen SC1 shown in FIG. 4 by touching the reading stop button BT2 displayed on the display screen SC1. In addition to this, an operation method for viewing a sample may be described using sound and images.

  When the display terminal 1 reads the product information, the display terminal 1 reads (downloads) and displays a video including various pieces of product information corresponding to the product information from the management server 2 as shown in FIG. For example, on the display screen SC1, a product title, a performer, a director, a recording time, a release date, a product number, and the like are displayed together with a product title image. At the same time, an OK button BT3 and a NO button BT4 are displayed on the display screen SC1 together with a display requesting confirmation of the product. If the displayed product is correct, the customer touches the OK button BT3. If the displayed product is incorrect, the customer touches the NO button BT4. If NO button BT4 is touched, it will return to display screen SC1 shown in FIG.

  When the customer touches the OK button BT3 shown in FIG. 6, as shown in FIG. 7, the display terminal 1 reads (downloads) a sample video corresponding to the product from the management server 2. The sample video is a video for an operation manager handling a product to introduce a product registered in the management server 2 from the management terminal 3. For example, the sample video may be a video created for viewing the sample, may be an edited video of a product that is a video media, or may be a video of the product as it is. The customer can view the sample video without sound by touching the mute button BT5 displayed on the display screen SC1. In order to stop viewing the sample, the customer can stop the sample video by touching the end button BT6 displayed on the display screen SC1. In addition, operation buttons for performing operations such as playback, pause, fast forward, or rewind of the sample video may be displayed on the display screen SC1. These operation buttons are required particularly when the sample video is an actual product video.

  The function of the management terminal 3 will be described with reference to FIGS. The function described here is realized by operating software installed on the management server 2 via a browser installed on the management terminal 3.

  FIG. 8 is a simulation diagram simulating a display screen SC3 on which statistical data is displayed on the management terminal 3.

  The operation manager operates the statistical data browsing function using the management tool displayed on the browser of the management terminal 3 to browse the statistical data recorded in the management server 2.

  The statistical data is created based on sample viewing log data (record data of sample viewing history) in all display terminals 1 installed in all stores SHa to SHh. In the management server 2, various statistical data are created based on the log data. Here, main statistical data will be described.

  On the display screen SC3 of the management terminal 3, the sample viewing number D1, viewing status D2, and the latest data D3 are displayed. The sample viewing number D1 is the number of samples viewed on all the display terminals 1. The number of times the sample has been viewed may be for today, for a predetermined period, or the total number of views that have been viewed so far. In the viewing situation D2, the viewing situation of the sample viewing is visualized by a graph or the like. In the viewing status D2, the number of sample viewings is represented by a graph for each day or period. The latest data D3 displays the history of the most recent sample viewing. The latest data D3 includes the date and time, the specific information of the display terminal 1, the title of the work, the viewing time, etc., for each individual sample viewed. The identification information of the display terminal 1 is information for identifying the display terminal 1 like the first display terminal 1 of the D store.

  FIG. 9 is a simulation diagram simulating the display screen SC3 by the sample video management function of the management terminal 3.

  The operation manager manages the sample video by operating the sample video management function using the management tool displayed on the browser of the management terminal 3.

  In the sample video management function, the product list L1 managed by the operation manager is displayed on the display screen SC3. In the product list L1, images (eg, thumbnails) visualizing products, product IDs (identification numbers) for identifying products, work titles, release dates, sample viewing video files, and the like are listed. When registering a new product to be managed, the operation manager inputs these data. The operation manager selects a product from the product list L1 and manages the product. For example, the operation manager registers or changes a sample viewing video file.

  In addition to this, the management terminal 3 registers video (moving image or still image) to be displayed on the display terminal 1 as signage, or schedules the designated video to be displayed on the designated display terminal 1 at a designated time. Or the communication state of the display terminal 1 can be confirmed.

  According to the present embodiment, the display terminal 1 can usually display an image as signage, and an image of a product desired by the customer can be output by the customer's operation.

  Further, by recording the history (log) operated by the display terminal 1 with the management server 2 and creating statistical data, an operation manager who sells or manufactures a product actually stores consumer preference data. It can be grasped from a different point of view than the data related to sold products.

(Second Embodiment)
FIG. 10 is a perspective view showing an appearance of a display terminal 1A according to the second embodiment of the present invention. FIG. 11 is a front view showing an appearance of the display terminal 1A according to the present embodiment. FIG. 12 is a side view showing the configuration of the display terminal 1A according to the present embodiment.

  The product information video system 10 according to this embodiment is obtained by replacing the display terminal 1 with the display terminal 1A in the product information video system 10 according to the first embodiment shown in FIG. Other points are the same as in the first embodiment.

  The display terminal 1A is a bar code reader 20 instead of the camera function (camera module 111) provided in the tablet computer 11 as a configuration for reading product information in the display terminal 1 according to the first embodiment. Is used. About other points, since display terminal 1A is the same as display terminal 1 concerning a 1st embodiment, a different point is mainly explained. As in the first embodiment, the display terminal 1A has a size that is assumed to be installed side by side with, for example, a shelf on which video media products such as DVDs are displayed. The display terminal 1 </ b> A includes a tablet computer 11 and a barcode reader 20.

  The tablet computer 11 is the same as that of the first embodiment. In the present embodiment, the tablet computer 11 may not have a camera function.

  The barcode reader 20 has a columnar shape. The tablet computer 11 is attached to the upper part of the barcode reader 20. The barcode reader 20 is connected to the tablet computer 11 by a cable for transmitting information. On the bottom surface of the barcode reader 20, a plate-like pedestal for installing the display terminal 1A is provided. A hole HLA for reading a barcode (product information) BC printed or pasted on a package of the product 30 or the like is provided at the lower part of the cover that covers the entire barcode reader 20.

  The barcode reader 20 includes an illumination light source 21, a CCD (charge-coupled device) sensor 22, and a decode board 23. The illumination light source 21 emits light from the hole HLA. The CCD sensor 22 reads the barcode BC from the hole HLA.

  The illumination light source 21 is a device that emits light to the barcode BC. The CCD sensor 22 captures an image of the barcode BC irradiated with light from the illumination light source 21 and converts it into an electrical signal. Based on the electrical signal received from the CCD sensor 22, the decode board 23 converts the product 30 into product information for specifying the product 30 and transmits the product information to the tablet computer 11. In this way, the display terminal 1A reads the barcode BC.

  When a customer who is interested in the product 30 brings the barcode BC portion of the product 30 close to the reading hole HLA of the barcode reader 20, the barcode reader 20 automatically reads the barcode BC. The bar code reader 20 may read the bar code BC when the customer presses the button. This button may be provided on the barcode reader 20 as hardware, or may be displayed on the display screen SC1 of the display terminal 1A as software. The display terminal 1A after reading the barcode BC plays the sample video as in the first embodiment.

  According to the present embodiment, in addition to the operational effects of the first embodiment, the barcode reader 20 is used to read the barcode BC of the product 30, thereby increasing the product information reading rate for identifying the product 30. be able to.

  In addition, when the product 30 is a video media, a service that cannot be imitated by online sales can be provided to the customer as store-type sales by streaming the actual video of the product 30 as a sample video.

(Third embodiment)
FIG. 13 is a perspective view showing an appearance of a display terminal 1B according to the third embodiment of the present invention. FIG. 14 is a front view showing an appearance of the display terminal 1B according to the present embodiment. FIG. 15 is a side view showing the configuration of the display terminal 1B according to the present embodiment.

  The product information video system 10 according to the present embodiment is obtained by replacing the display terminal 1 with a display terminal 1B in the product information video system 10 according to the first embodiment shown in FIG. Other points are the same as in the first embodiment.

  The display terminal 1B uses a barcode reader 20B in which the appearance of the barcode reader 20 is changed in the display terminal 1A according to the second embodiment. Other points are the same as in the second embodiment.

  The barcode reader 20B has a box shape with a wide surface as an upper surface and a bottom surface. The tablet computer 11 is installed on the upper surface of the barcode reader 20B. The barcode reader 20B serves as a pedestal for the display terminal 1B. As in the second embodiment, a hole HLA for reading the barcode BC is provided on the front surface of the barcode reader 20B.

  According to this embodiment, the same effect as that of the second embodiment can be obtained using the box-shaped barcode reader 20B.

  In each embodiment, the product information video system mainly targeting products that are assumed to be video media has been described. However, when other products are targeted, explanations are provided regarding products such as usage and usage. The same effect can be obtained by streaming the video as a sample video.

  The shape is not limited to the shape of the barcode readers 20 and 20B described in the second and third embodiments, and may have any shape. Further, the reading method of the barcode readers 20 and 20B is not limited to the method using the CCD sensor 22, and any method may be adopted.

  In addition, this invention is not limited to embodiment described above, Each embodiment may delete, add or change a component, and may implement. Moreover, you may implement in a further different form by combining or exchanging each component of each embodiment suitably. Thus, even if the embodiment is directly different from the embodiment described above, it can be configured based on each embodiment, so that the description will be given assuming that the embodiment has been described as an embodiment of the present invention. Omitted.

  DESCRIPTION OF SYMBOLS 1 ... Display terminal, 2 ... Management server, 3 ... Management terminal, 10 ... Merchandise information video system, NT ... Internet, SHa-SHh ... Store

Claims (12)

Signage display means for displaying video distributed from the server via the Internet as signage;
Product information reading means for reading product information for identifying the product attached to the product;
Product video acquisition means for acquiring a product video related to the product from the server based on the product information read by the product information reading means;
A product information display device comprising: product video display means for displaying the product video acquired by the product video acquisition means. The product information display device according to claim 1, wherein the product information reading unit is a bar code reader. The product information display device according to claim 1, wherein the product information reading unit is a camera. The product information display device according to any one of claims 1 to 3, wherein the product is a video medium. The product information display device according to claim 4, wherein the product image is a real image of the product. A management device connected via the Internet to a server to which a plurality of product information display devices are connected via the Internet,
The product information display device includes:
Signage display means for displaying video distributed from the server as signage;
Product information reading means for reading product information for identifying the product attached to the product;
Product video acquisition means for acquiring a product video related to the product from the server based on the product information read by the product information reading means;
Product video display means for displaying the product video acquired by the product video acquisition means,
Statistical data browsing means for browsing statistical data created based on information related to the product video delivered by the server to the product information display device;
A management apparatus comprising: product video registration means for registering the product video in the server. The management apparatus according to claim 6, wherein the product is a video medium. The management apparatus according to claim 7, wherein the product image is a real image of the product. A product information video system in which a plurality of product information display devices are connected to a server via the Internet,
The product information display device includes:
Signage display means for displaying video distributed from the server as signage;
Product information reading means for reading product information for identifying the product attached to the product;
Product video acquisition means for acquiring a product video related to the product from the server based on the product information read by the product information reading means;
Product video display means for displaying the product video acquired by the product video acquisition means,
The product information video system, wherein the server includes statistical data creation means for creating statistical data based on information about the product video distributed to the product information display device. A management device connected to the server via the Internet;
The management device
Statistical data browsing means for browsing the statistical data created by the statistical data creating means;
The product information video system according to claim 9, further comprising product video registration means for registering the product video in the server. The product information video system according to claim 9 or 10, wherein the product is a video media. The product information video system according to claim 11, wherein the product video is a real image of the product.

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