RU121637U1 - AUTOMATED SYSTEM FOR CREATING AND EDITING ROLLERS IN THE INTERNET BROWSER FOR THE NEXT DELIVERY TO ADVERTISERS - Google Patents

Abstract

1. An automated system for creating and editing videos in an Internet browser for subsequent delivery to advertising media (hereinafter "Video Mixer"), containing a web server connected through the Internet browser to the user's computer, characterized by the fact that a user authentication block is formed on the web server , four OR elements, a block of "Video mixer" operation in guest mode, a block of "Video mixer" operation in full mode, a block for creating a new video, a block for selecting a template, a block for entering the name of a video, a block for editing video scenes, a block for selecting a musical accompaniment, a block for viewing a video , a block for selecting an existing video, a block for storing a video in storage and a controller for refusing to save a video, while the output of the user authentication block is connected to the first OR element, one output of which is connected to the first input of the block for creating a new video in the guest mode through the "Video mixer" , and the other - through the "Videomixer" operating unit in full mode - to Tue to another OR element, one output of which is connected to the third OR element, and the other through the sequentially connected block for creating a new video, a template selection block, a block for entering the name of a video, a block for editing video scenes, a block for selecting a musical accompaniment, a video viewing block - to the fourth element OR, one output of the third element OR is connected to the third input of the block for creating a new video, and the other is connected through the block for selecting an existing video to the second input of the block for editing scenes of the video, one output of the fourth element OR is connected to the block for saving the video in storage, and the other is connected to the controller renouncement

Description

The utility model relates to the field of advertising and computer technology, in particular, to an automated system for creating and editing clips in an Internet browser for subsequent delivery to advertising media (hereinafter referred to as the “Video Mixer”).

Terms and abbreviations used in the description:

Advertising contact - a single portion of advertising information, once delivered to a representative of the target audience.

Customer - an individual or legal entity placing an application for the purchase of services sold by the Company (owner of the Video Mixer). The customer may be an advertiser or advertising agency.

Advertiser - a manufacturer of goods and / or services, the end consumer of advertising contacts owned by the owners of advertising media.

An advertising medium (advertising medium) is a means of disseminating information that has advertising capabilities intended for sale (TV channel, radio station, publication, Website, electronic screen network, etc.). Advertisers provide advertisers with the opportunity to make advertising contacts - deliver advertising messages to target audiences.

Video advertising is the content of advertising content, which is an advertising video.

Digital screens outside the home - digital devices for displaying graphic, video - and in some cases audio information permanently installed in public places of a mass audience. Examples of digital screens outside the home are networks of digital (plasma, LCD) screens, self-service terminals, stand-alone screens, digital cinema projection systems, etc.

Advertising on digital screens outside the home is a segment of the advertising market, within the framework of which there is a demonstration of advertising to the audience in places of its mass congestion using stationary, public (non-individual) electronic devices for displaying graphic and video (sometimes audio) information.

A network of electronic screens is a collection of screens integrated into a single information network and located in places of mass audience gathering. Physically, it can be located both outside of buildings (a network of outdoor electronic screens) and inside buildings - shops, shopping and business centers, airports and so on. (network of internal electronic screens).

Website - (also a website, an Internet site, an Internet portal, a platform, a resource, in some cases media) a combination of information and services.

Movie - (also a video clip, video clip, clip) - a short-time compiled sequence of frames / scenes containing an audio-video series. Videos are most often used for advertising goods and services and for visual accompaniment of audio compositions on television, digital screens and other electronic media.

Video template - a structural description of the video, consisting of an XML file and a graphic library, available for opening and editing by the Switcher.

Air quality - the quality of commercials that meets all the technical characteristics of advertising media, on which a demonstration of an advertising message is expected.

Viewing quality - the quality of the clips is usually much worse than broadcasting. Used only for previewing videos. Files with this quality are not intended for demonstration on advertising media.

Storage - a storage device for information on a web server designed to store videos.

VIMB is an automated advertising system.

VI DS is an automated system for delivering advertising messages to digital screens outside the home.

Web Page - One page of the Site displayed by the user's Internet browser. It has a unique URL.

User - a visitor to the Site who has registered and received a unique identifier (login) and password to enter his personal account.

A web application is a client-server application in which the client is an Internet browser and the server is a web server.

Browser - often called an Internet browser, software for viewing Sites, that is, for requesting web pages (mainly from the Internet), their processing, output and transition from one page to another.

A web server is a server that accepts HTTP requests from Browsers and gives them HTTP responses, usually together with an HTML page, image, file, media stream or other data. Web servers are the foundation of the Internet.

The Internet is a global information, service and communication space. It can be used in the sense of media and in the sense of software and hardware infrastructure necessary for the functioning of this media.

Internet (software and hardware infrastructure) is a worldwide network of interconnected computer networks, data transfer channels and computer systems (including user Internet access devices), built on a set of common technological and software standards (TCP / IP, URL, etc. ) It is universal and can be successfully used for the functioning of other (non-Internet) media.

Internet (media) - means of disseminating information and services (search, aggregation, mail, communication, payment support, etc.) that use the software and hardware infrastructure of the Internet and cannot exist without it. They include thematic sites and sections of large sites, company sites, search engines, portals, user information repositories, on-line services, etc.

Transcoding is the process of converting a file of one format to files of other formats with different technical characteristics.

Advertiser - An online portal for advertising on various advertising media.

“Video switcher” is a system designed to create and edit clips in a user's browser based on ready-made templates for subsequent demonstration on a network of electronic screens or on regional television channels. The “Video Mixer” can be used in conjunction with the “Advertising Mixer” system.

In order to make advertising contact, the advertiser must create and transmit to the Company an advertising message - a video. An advertising message contains information about the promoted products and / or services in visual and sound form, corresponding to the specifics of a particular advertising medium. The presence of an advertising message in the form of a finished video is a prerequisite for the implementation of advertising contact.

The level of technology.

Currently, the following methods for creating videos are known:

Creation of videos in linear editing systems with subsequent transfer of the video on the cassette. These systems usually consist of various video equipment (VCR, control panel, monitors, cameras, etc.). It implies dubbing of video material from two (or several) video sources to a video receiver (video recorder) with the simultaneous cutting of unnecessary and “gluing” the necessary video scenes and adding special effects.

Information sources:

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Creation of videos in non-linear editing systems with subsequent transfer of the clip using any electronic media (e-mail, FTP, CD, USB Flash, etc.). It is carried out on the basis of specialized software, which must first be purchased and installed on the user's computer. At the same time, rough video materials are first entered into the computer, and then installation procedures are performed. In such systems, the amount of video equipment used is minimal.

Such systems include: Adobe Premier Pro, Sony Vegas Pro, Apple Final Cut Pro

Information sources:

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Among the disadvantages of the above methods, the following can be distinguished:

These systems require a sufficiently high competence to create and edit videos;

These systems are expensive and, as a rule, are used in companies engaged in the professional production of videos;

The cost of created videos in such systems is high enough for end advertisers;

To obtain broadcast quality, videos created in such systems must be converted to a format corresponding to the specifics of the advertising medium on which a further demonstration of the video is planned.

The process of creating clips in such systems is quite lengthy and requires the involvement of a large number of qualified personnel (designer, composer, animator, editor, announcer, etc.)

Created and received clips must be stored in separate repositories. In order to minimize the costs associated with the process of processing and storing the clips, it is necessary to form the storage structure and the corresponding rules for working with it.

Creating viewing quality videos requires additional manual labor.

Making changes and changes to the video is associated with a long technological process of rendering the video.

Created videos may not meet the technical requirements of certain advertising media. Eligible videos that do not meet the criteria of a technical nature may lead to claims on the quality of the videos shown, both on the part of advertisers and on the part of advertising media. This may be due to the fact that videos on a computer are displayed in one quality, and in a system for demonstrating an advertising medium in another.

In addition to creating videos containing advertising messages, they must be delivered by advertisers (or their representatives) to the Company. There are two known methods for delivering advertising messages:

On physical media (on cassettes, CD-DVDs, USB Flash, and other drives).

The customer can provide videos in the following formats: on cassettes (analog format) and / or in electronic form. Rollers are delivered by post or courier.

The disadvantages of this method are the following:

If the clip is provided in an analog format, it is necessary to organize the processing of the clip in electronic format, followed by copying to the repository. This requires special equipment. If the video is provided in digital format, the organization of copying files to the storage is necessary.

If the video is provided in an analog format, then cassette scrap is often found: line drops, tape shedding, etc.

Delivery by mail and / or courier incurs additional costs. Providing a video is not operational and may take several days.

Data security. The digital video provided on its own media may contain viruses. It is necessary to organize the process of detecting and preventing viruses.

There is no connection between the video and the accompanying materials and / or the authors of the video, because Roller and accompanying materials are delivered in different ways and delivery systems, at different times. With this model, the transparency of the decision on the adoption of the video is not respected.

In electronic form, via FTP or electronic mailing (e-mail).

The customer provides the video in electronic form, in the form of a file uploaded to an FTP server or transmitted via e-mail. The video can be uploaded by the customer both on its own FTP server, and on the server of the Company. To differentiate user rights and display videos, you need to configure access rights and provide (for example, by e-mail, phone, etc.) to the user information about access to the FTP server. In the case of e-mail newsletters and multi-user work with the video, it is necessary to distribute to multiple users at the same time or create an electronic mailbox for a group of users. In addition, the provided videos must be copied to the company's storage. This requires the organization of the copy process.

The disadvantages of this method are the following:

It is necessary to organize information (for example, by e-mail, phone) about the addition of a new clip to the FTP server.

If the video does not meet the requirements (technical, organizational, legislative, etc.) of the advertising media or the Company, it is necessary to organize a second acceptance process, including informing about the need to make changes to the video and other comments.

The connection of the roller with the accompanying materials and / or the authors of the roller is also absent.

Data security. Organization of data security is necessary: organization of the virus detection process, detection of unauthorized access to FTP, etc.

For the effective process of tracking corrections by rollers, it is necessary to strictly observe the submission rules, for example, to conduct all correspondence on one clip in one letter. These rules can only be regulated. The automation process is difficult.

The company's mail servers have restrictions on the file size, which can be significantly lower than the average video file (average file size is 50 Mb).

Regardless of the above methods, the transfer and delivery of rollers is carried out completely in manual mode. There is a risk of delivering invalid files to incorrect recipients. With a large number of rollers per day, the manual process of receiving and processing them becomes impossible.

After the videos have been created, transferred to the Company and fully comply with the requirements imposed by the owners of the advertising media, advertising messages are delivered to the physical advertising medium through which the advertising contact is made. Such physical media can be a television, radio, personal computer browser, digital screen in a shopping center, etc.

In general, the entire process of creating and delivering videos created in such systems is carried out completely in manual mode with the involvement of a large number of specialists, which is a rather time-consuming and labor-intensive process and can lead to human errors as well as to an increase in the cost of advertising contact.

The technical result from using the utility model is to automate the process of creating and editing clips for the subsequent automated process of delivering clips to advertising media.

Using the "Video mixer" system allows you to completely eliminate the disadvantages indicated in the above systems and delivery methods associated with the manual process of creating and delivering videos.

The proposed model for creating and editing videos for delivery to advertisements (a network of electronic screens, television channels) is an automated video mixer system that allows the user to create a video on their own without the involvement of additional specialists and without the availability of specialized and expensive software. The video is created based on pre-prepared templates. To create a video, the user needs to select a template that is similar in theme to the advertised message, add images of their products and / or services, add information text. If necessary, add sound audio. The created video is stored in the centralized database of the Company and is automatically delivered to the advertising medium.

Video Switcher is a web application available to any user at a specific Internet address (URL).

Video switcher has the following advantages in creating and delivering clips:

To create a video, certain skills and competencies are not required. Enough basic computer literacy and Internet skills.

The process of creating a video is quite simple and short. Accompanied by clues. In addition, it is possible to view a training video explaining all the functionality of the system.

To create a video, the user only needs to upload their own photos and enter the corresponding text of the advertising message.

Creating a video is absolutely free and does not require additional software.

When creating a video, the user can select one of the music from the standard library.

After saving the video, the user does not need to transfer the video to the Company on his own. The clip automatically falls into a single repository and is subsequently delivered to the advertising medium.

The Video Switcher automatically creates two copies of the video: in viewing and broadcast quality.

The clips created in the “Video Mixer” do not need to be converted into special formats, since the “Video Mixer” automatically converts the clips to the appropriate format. For a network of digital screens - WMV, for regional television channels - AVI.

Allows you to instantly make changes to an existing video and transfer it to companies for further demonstration.

The “switcher” uses a flexible storage structure that is protected from hacking, viruses and is reserved according to certain rules.

The videos created in the Video Mixer system fully comply with the technical requirements of the advertising media.

All information about the authors of the video is taken into account and transmitted automatically along with the video.

The technical result indicated above is achieved in an automated system for creating and editing clips in an Internet browser for subsequent delivery to advertising media (“Video Mixer”), which contains a web server connected via an Internet browser to a user's computer, characterized in that the web server user authentication block, four OR elements, a block, the work of the Video Switcher in guest mode, the work block of the Video Switcher in full mode, a block for creating a new video, a block for selecting a template, a block for explosives Editing the name of the clip, the block for editing the scenes of the clip, the block for selecting the musical accompaniment, the block for viewing the clip, the block for selecting the existing clip, the block for saving the clip in the storage, and the controller for refusing to save the clip, while the output of the user authentication block is connected to the first OR element, one output of which through the “Video mixer” operating unit in guest mode it is connected to the first input of the new movie creation unit, and the other through the “Video mixer” operating unit in full mode - to the second OR element, one output of which connected to the third OR element, and the other through sequentially connected block for creating a new video, block for selecting a template, block for introducing the name of the clip, block for editing the scenes of the video, block for selecting musical accompaniment, block for viewing the clip - to the fourth element OR, one output of the third OR element connected to the third input of the new movie creation block, and the other through the existing movie selection block to the second input of the movie scene editing block, one output of the fourth OR element is connected to the role saving block ka in the storage, and the other to the controller of the failure to save the clip, and the output of the block for saving the clip in the repository is the system output.

In addition, it introduced the video repository formed on the web server with the transcoding subsystem, which has an output for communication with the placement and delivery system.

The utility model is illustrated by drawings.

Figure 1 shows a General diagram of an automated system for creating and editing clips on a web server.

Figure 2 shows a diagram of user interaction with the "Video Mixer" in the process of creating and editing clips.

Figure 3 shows the window for starting work in the system.

4 shows a window for selecting a movie template.

Figure 5 shows the window for setting the name of the movie.

Figure 6 shows the main editor window. 7 shows a window for selecting a sound composition. On Fig shows the selection of the movie template (screen form of the system). Figure 9 shows the main roller editor (screen form of the system). Figure 10 shows a training roller (screen form of the system). 11 shows a selection of sound compositions (screen form of the system). On Fig shows a diagram of the delivery of the video to the advertising medium.

An automated system for creating and editing clips in an Internet browser for subsequent delivery to advertising mediums (“Video Mixer”) contains a web server 1 connected via a browser 2 of the Internet network to a computer of a user 3. A user authentication block 4 is formed on the web server, four elements OR 5-8, the “Video mixer” operating unit in guest mode 9, the “Video mixer” operating unit in full mode 10, the block for creating a new video 11, the template selection unit 12, the input unit for the video name 13, the scene editing unit for the video 14, the selection unit musical accompaniment 15, a video viewing unit 16, an existing video selection unit 17, a video storage unit in the storage 18 and a video storage failure controller 19, wherein the output of the user authentication unit 4 is connected to the first OR element, one output of which through the operation unit “ Video mixer ”in guest mode 9 is connected to the first input of the block for creating a new video 11, and the other through the video mixer in full mode 10 is connected to the second OR element, one output of which is connected to the third OR element, and the other through p therefore, the included block for creating a new clip AND, the block for selecting the template 12, the block for introducing the name of the clip 13, the block for editing scenes of the clip 14, the block for selecting the musical accompaniment 15, the block for viewing the clip 16 are connected to the fourth OR element, one output of the third OR element is connected to the third input block to create a new movie 11, and the other through the block to select the existing movie 17 to the second input of the scene editing block of movie 14, one output of the fourth OR element is connected to the movie storage block in storage 18, and the other to the controller ru failure to save the roller 19, and the output of the storage unit of the roller in the storage 18 is the output of the system. On the web server, a roller storage 19 is formed with a transcoding subsystem 20 having an output for communication with the accommodation and delivery system 21.

The specific implementation and operation of the Video Switcher system is presented below.

The “Video Mixer” system allows any Internet user to independently create a video clip without the necessary knowledge and competencies. The video is created online, directly in the user's browser.

"Video switcher" is a designer with which you can create a video based on pre-prepared templates. The necessary minimum required from the user is the availability of their own graphic images and text descriptions of the advertised goods and / or services. Pre-prepared templates have certain animated effects that provide the user with the opportunity to use vibrant and dynamic scenes in the generated clips. A variety of animated effects are selected in such a way that they can satisfy the needs of a large number of users.

The system is a client-server application (web application), in which the browser acts as the client, and the server is the server. In addition, all the data about the clips is stored in the database management system, and the clips themselves are stored in a single repository.

Users work with the Video Switcher web application using a standard Internet browser. The Video Switcher has a central repository of advertising messages. If necessary, the storage volume can expand without stopping the system. For the storage, rules for the removal and archiving of stored materials are defined.

The system can use the following image formats: jpg, png, bmp.

Video clips of viewing and broadcast quality generated by the system are suitable for use in any advertising media (TV, Internet, digital screens, movie theaters, etc.).

Technical characteristics of the air quality rollers:

Video: wmv, avi format, minimum bitrate 10Mbs

Audio: pseudo stereo, frequency 48 kHz

Video codec: not lower than WMV3, Microsoft DV AVI

Aspect ratio, frame resolution: 4: 3-720 × 576.16: 9-720 × 576

The main functionality of the system.

Creation and editing of videos based on pre-created templates and user content (images, sound). The number of patterns 30, divided by the duration of the clips for 5, 10 and 15 seconds.

Free movement and rotation of scene objects

Change color, font, size, style of text

Change the degree of transparency of the image

Overlay audio files on a movie

Adding your own images

Select a musical composition from the standard library.

Training video demonstrating the capabilities of the system

An intuitive interface that does not require in-depth knowledge in the field of advertising and video production. The mechanism of contextual hints.

Step-by-step process for creating and editing a video

Ability to undo previously made changes

In the “Video Mixer” system, three main user roles can be distinguished (see table):

Role Functioning the guest Any Internet user to whom all the system’s functionality is available in demo mode, i.e. without the ability to save created clips. The advantage of this role is the ability to quickly familiarize a new user with the system without the need for registration. User Any Internet user. Has access to all the functionalities registered in the system system capabilities. Must be pre-registered in the system. Administrator Company administrator with the ability to manage videos created by different users (making changes, deleting, renaming, etc.) The system interface consists of four main blocks (see table): Interface Functioning Patterns In this interface, the user can use templates based on which it is possible to create clips. Each template has its own duration and theme. Templates of one theme are presented by clips of the following durations: 5, 10 and 15 seconds. There are 20 templates in the system. My videos In this interface, the user can access all the clips he has previously created. Used to edit existing

user’s videos.
This block displays a list of clips created by the user. For each video there is an opportunity:
View video information in viewing quality, title, duration
Delete clip
Edit clip (transition to clip editing functionality) Edit The main movie editor. It consists of scenes that have a certain set of image objects that the user can replace with their own, as well as predefined animation effects of these image objects.
In this window, the text is entered, as well as the correction of its parameters - size and color.
The editor is equipped with a hint system that allows the user not to get confused in the main controls.
The choice of music from the standard library is also carried out in this interface. Training This section presents a training video with narration voice acting that clearly demonstrates the main stages of work on creating a video. There is a navigator, thanks to which you can go to the required sections of training.
There is also a link to the presentation illustrating the law on advertising in a simple and clear way.

All interfaces of the system are presented in the form of bookmarks, navigation on which each time leads to saving the clip.

Creating and editing a video (Figs. 1 and 2).

The creation process can be conditionally divided into the following stages:

Enter the material used in the video clip:

Text input

Select a background image or frame from an image library

Select a musical composition from a music library

Uploading your own images in jpg, png, bmp format

Processing input material:

Correction of texts Correction of color, text size Cropping images Animation of elements

Generation of vector animated video clip of viewing quality in SWF format

Generation of the final video file of on-air quality in WMV, AVI format. Saving uploaded user images and video processing results on a web server

When you start (figure 3) system "switcher" the scenario is as follows:

If the user has not previously created clips, the active tab “Templates” opens. At the same time, the tabs “My clips” and “Edit” are displayed, but not active.

If the user has previously created videos, a window opens with the buttons "Create New" and "Edit."

When you click on the "Create New" button in the second paragraph, as well as in the first case, the process of creating a video begins (description below).

When you click the "Edit" button, you go to the "My videos" block.

The creation of the video begins with the selection of the template (figure 4). Work with templates is carried out in the "Templates" block of the main interface window. At this step, the system prompts the user to select a template for creating the clip and displays the information necessary for selection: example template, clip duration for this template, number of images used in the clip.

When you click on the image with the template, the template should play. When you select a template, you go to the next step in creating a movie.

Setting the name of the movie (figure 5). At this step, a window appears in which you want to name the clip to be created. Creating videos with the same name by one user is not possible. After entering the name and clicking on the consent button, the created video is displayed in the “My videos” section, which opens after saving the video.

Editing a movie (Fig.6). If in the process of editing the video, the user wants to switch from the “Edit” tab to any other, the video is automatically saved. Editing is only possible for clips that are not in the layout.

Scene objects are available in the editor. In this area, all objects participating in the scene are displayed. For example, the objects "Background" and "Frame" are always available, because any scene can contain these objects. In the right part of this area, objects corresponding to the images of the scene are displayed. To replace an image, just drag the image from the “Images” tab and drop it into the corresponding object. Objects with images can be deleted by clicking on the icon with a red cross.

To replace the image, drag the image from the “Images” tab with the mouse and drop it in the place corresponding to the location of the image in the editor window. The figure shows a dotted rectangular area.

The editor window defines an area for prompts. Depending on the user's actions, appropriate prompts should be displayed.

Timeline (“Timeline”) for the entire video. When you click on the scale, the scene is navigated through the scenes of the video. To the left of the scale are the Play and Pause buttons that apply to the entire clip.

The choice of sound composition (Fig.7). The user is invited to listen and, if necessary, indicate which sound template (background music of the video) will be used in the video. You can create a movie without using a sound template.

Viewing and saving the video is carried out at the last stage of creation or editing.

Converting the video and delivering the video to the advertising medium (Fig. 12). After a user creates a video, the system automatically converts the video to the desired broadcast quality format. After conversion, the movie is stored in a single centralized repository.

If the video is intended for subsequent delivery to the demonstration system, the placement and delivery system will automatically turn to the central repository and deliver the video in broadcast quality to the relevant advertising media.

Requirements for the user's computer.

All functions should be available at a minimum screen resolution of 1280 × 1024 pixels. At lower resolutions, vertical and horizontal scrollbars may appear.

The system should work in the following browsers:

Microsoft Internet Explorer version 6.0 and higher

Mozilla Firefox version 2.0 and higher

Opera version 9.5 and higher

Google Chrome 10 and above

Requires Adobe Flash Player version 9.0 and higher installed

The minimum speed of the Internet channel is 512 Kbps

Hardware and software requirements for the web server.

Minimum server configuration:

Xeon processor 5420 2.5 GHz

RAM 4 GB

Hard Drives: 2 * 160 GB SATA RAID 1

Using server software:

Operating System: CentOS 5

Web Server: Apache 2.x

PHP Version 5.1.6

Database: PostgreSQL version 8.3.0 and higher.

This ensures the achievement of a technical result from the use of a utility model in the form of automation of the process of creating and editing clips for the subsequent automated process of delivering clips to advertising media. Using the "Video mixer" system allows you to completely eliminate the disadvantages of known systems associated with the manual process of creating and delivering videos.

Claims (2)

1. An automated system for creating and editing clips in an Internet browser for subsequent delivery to advertising media (hereinafter referred to as the “Video Mixer”), comprising a web server connected via an Internet browser to a user's computer, characterized in that a user authentication block is formed on the web server , four OR elements, the “Video mixer” operating unit in guest mode, the “Video mixer” operating unit in full mode, a new video creation unit, a template selection unit, a video title input unit, an editing unit the price of the clip, the music selection block, the video view block, the existing clip selection block, the clip storage unit in the repository, and the clip save failure controller, while the output of the user authentication block is connected to the first OR element, one output of which is through the “Video mixer” operation block in guest mode, it is connected to the first input of the new movie creation unit, and the other through the Video Mixer operation unit in full mode to the second OR element, one output of which is connected to the third OR element, and the other through sequentially connected block for creating a new video, block for selecting a template, block for introducing a name for a clip, block for editing scenes for music, block for selecting music, block for viewing a clip - to the fourth OR element, one output of the third OR element is connected to the third input of the block for creating a new video, and the other through the block for selecting an existing movie to the second input of the movie scene editing block, one output of the fourth OR element is connected to the movie storage block in the storage, and the other to the controller saving the video, the video output unit conservation in storage is the output of the system. 2. The system according to claim 1, characterized in that it introduces a video repository formed on a web server with a transcoding subsystem that has an output for communication with the placement and delivery system.