KR102187773B1 - Advertising transmission system using a ai camera - Google Patents

Abstract

The present invention relates to an advertising transmission system using an AI camera. An objective of the present invention is to provide an advertising transmission system using an AI camera, which automatically plays advertisement contents suitable for a product in a shop without scheduling the advertisement content to be displayed for each shop one by one after a signage advertisement transmission system is installed in the shop. According to the present invention, the advertising transmission system comprises: AI cameras installed in each of a plurality of shops; a display device for displaying advertisements in the shop; an advertisement reproducing terminal for outputting stored advertisement content to the display device; and a content management server for providing the advertisement content to the advertisement reproducing terminal. The AI camera comprises a character reading unit for reading a product text image recorded on the product from image information when generating the image information, converting the read image into product text information, and transmitting the text information and camera address information to the content management server. The content management server comprises a content selection and transmission unit for determining whether the product text information is matched with product information when receiving the camera address information and product text information from the AI camera, and transmitting the advertisement content corresponding to the product information to the advertisement reproducing terminal to display the advertisement content through the display device.

Description

Advertisement transmission system using AI camera {ADVERTISING TRANSMISSION SYSTEM USING A AI CAMERA}

The present invention relates to an advertisement transmission system using an AI camera, and more particularly, an AI camera that installs an AI camera in a store that sells products to automatically transmit advertisement content related to a product based on image information captured by the AI camera. It relates to an advertisement transmission system using a camera.

In general, there is a digital signage system in which a monitor is installed for product promotion in a store that sells a product, and an advertisement for selling a product is transmitted through the monitor.

In such a digital signage system, a signage advertising company that has secured content for a specific product uploads a file to a store terminal in a store through a content management server, and then the store terminal uploads the content through the content management server. After receiving and storing, it is displayed through a display device in the store.

In this case, the manager of the signage advertising company schedules content to be played for each store.

However, as such, the manager must schedule the content to be played for each store individually. In the case of managing a small number of stores, the management task to match products and advertisements is not troublesome, but there are hundreds to thousands of stores nationwide. In order to perform scheduling, there is a problem that a lot of labor costs are required for simple repetitive work because a lot of manpower has to be invested and managed.In addition, sometimes, due to a scheduling mistake of the advertisement content to be played, it does not fit the product in the store. Due to the advertisement being displayed, there is a case of a complaint from the customer requesting the advertisement.

Therefore, after installing the signage advertisement transmission system in the store, there is a need for a technical solution that automatically plays the advertisement content suitable for the product in the store without manually scheduling the advertisement content to be displayed for each store.

To this end, Korean Patent Registration No. 10-2080813 (announced on February 24, 2020), document 1, detects a user's face from an image acquired from a camera and estimates a face posture. A human recognition unit that recognizes human information including gender and age group of the person in question, a hand gesture recognition unit that recognizes a person's hand motion from an image acquired from a camera, and outputs video and audio signals according to the input motion control signal. Outputs the user-customized content to the display means based on the output device and the signal output from the human recognition unit, controls the output image of the output device based on the signal output from the head tracking unit, and transmits it from the hand gesture recognition unit. A signage device including a control unit for controlling the output of the content and performing a game based on the signal being generated; A web server necessary to manage and store data to transmit/receive files to the signage device, and to interwork with other systems; A master server that performs an independent role, transmits files for the first time, and manages files transmitted from the web server; A slave serving as a terminal transmitting/receiving data to and from the signage device and transmitting data transmitted from the signage device to a master server; The intelligent signage content delivery device that includes and combines the human perception and data analysis techniques can further expand the terminal role and network network to transmit files to the slave and report the slave status result to the master server. Introducing an intelligent signage content delivery device incorporating a human perception and data analysis technique, further comprising a sub-master to assist, and using a queue-type command protocol for multiple input/output between the master server, the sub-master, and the slave. Are doing.

Therefore, Document 1 detects a person in an image acquired through a camera, displays user-customized content in the store based on human information on the detected person's gender and age, and additionally displays the content by human hand motion. By allowing the change to be made, since customized advertisements are displayed according to the gender and age group of the customer located in the store and the gesture of the person, as described above, there is no need to schedule advertisement contents for each store.

However, since this document 1 preferentially distinguishes the gender and age group of a person and displays advertisement contents according to the gender and age group in the store, the product in the store is variously advertised only when there are various products suitable for the sex and age group. You can see the advertising effect by outputting the content.

In other words, in the case of stores that sell only one type of category, such as cosmetics stores, since only advertisements for cosmetics are sent out even if sex and age groups are classified, document 1 is practically adopted as a criterion for selecting various advertisements. It's unreasonable to do it.

Therefore, when a store that sells only a single category, such as a cosmetic store, displays advertising content using a signage advertisement transmission system, a technology that automatically transmits advertising content suitable for the products stored in the store, even for products of the same category. We need a solution.

On the other hand, if you want to configure a signage system that is transmitted in thousands of stores nationwide, schedule the product information of the customer requesting the advertisement to match the advertisement content in the content server, and then use the content server through the display terminal in the store. The planned advertising content is transmitted.

In this case, when an emergency discount event or special product event is held at each store, the customer requests the signage advertiser to send an advertisement for the emergency discount event or special product event, and the signage advertiser It schedules to display only content for discount events or special product events. At this time, the customer's employees working in the store perform the task of rearranging the products on the shelves for urgent discount events or special product events, and after the emergency discount event or special product event is over, the customer company will receive an emergency discount from the customer to the signage advertiser. A request to stop advertising content related to an event or special product event is performed.

However, in this way, whenever a customer implements an emergency discount event or special product event, the task of repeatedly requesting and stopping the advertisement of the product from the signage advertiser is mainly done over the phone. In many cases, the request is not specific and is unclear, causing problems such as incorrect matching of displayed advertisements.

Therefore, in the conventional signage advertising system, when there is a need to urgently change the advertisement displayed in the store, such as an emergency discount event for products in the store, the customer does not need to request the change of the advertisement by phone. There is a need for a technical solution to automatically output advertisements related to events of specific products in stores.

On the other hand, in Literature 1, as described above, content is sent to customers who visit the store by using a camera to distinguish gender and age. For this purpose, whether advertisement content is for women or advertisements for men It is necessary to distinguish whether it is a content, and at the same time, the content must be classified and stored by age group.

In this case, the task of simply classifying the content in this way requires that the administrator of the signage advertiser classify and record whether it is content for men or women, and secondly, record each content for which age group the content was produced. must do it.

Here, since the work of classifying the content must be performed by the signage advertising company, in this case, after the work of classifying the gender when classifying the content, when performing the work of classifying the age group into children, youth, and the elderly, If any one is classified incorrectly, there is a problem in that the advertisement content is displayed as an incorrect object. When such a classification operation targets thousands of stores, a classification error is inevitable. In addition, in the case of specific content, there may be cases in which the content cannot be classified into any item, and thus the content cannot be included in the transmission target.

Therefore, the conventional signage advertisement system is a technical solution that automatically transmits advertisement contents for products in stores without performing classification by gender or age when analyzing video information after securing customer's video information using a camera. I need a means.

On the other hand, in Literature 1, after securing the image information of the customer using a camera, the classification is performed using gender or age group when analyzing the image information. Therefore, when advertising at an overseas branch is performed in Korea, There is a problem in that advertising content including language must be transmitted, but advertising content for this cannot be automatically transmitted.

Therefore, the conventional signage advertisement system needs a technical solution that automatically transmits advertisement contents according to the language used by the customer in the store.

On the other hand, since Literature 1 outputs advertising content using only the customer's image information, it is practically impossible to grasp which products customers are looking for in the store, so that advertising content corresponding to the customer's demand is transmitted. There is a problem that cannot be done.

Therefore, the conventional signage advertisement system needs a technical solution capable of increasing the advertisement effect by increasing the output frequency of advertisement contents according to the customer's demand.

(Document 1) Korean Patent Registration No. 10-2080813 (announced on February 24, 2020)

The technical problem of the present invention for solving the above problem is that after installing the signage advertisement transmission system in the store, advertisement content suitable for the product in the store is automatically played without scheduling the advertisement content to be displayed for each store. It is to provide an advertisement transmission system using an AI camera that enables it.

In addition, another technical problem of the present invention is that when advertising content is displayed using a signage advertisement transmission system in a store that sells only a single category, such as a cosmetic store, advertising content suitable for products in the store even if the product of the same category is The aim is to provide an advertisement transmission system using an AI camera that automatically broadcasts.

In addition, another technical problem of the present invention is that when there is a need to urgently change the advertisement displayed in the store, such as an emergency discount event for products in the store, the customer requests the change of the advertisement by phone. The goal is to provide an advertisement transmission system using an AI camera that automatically outputs advertisements related to events of specific products in stores without needing to.

In addition, another technical problem of the present invention is to automatically transmit advertisement contents for products in the store without performing classification by gender or age when analyzing the image information after securing the image information of the customer using a camera. It is to provide an advertisement transmission system using an AI camera.

In addition, another technical problem of the present invention is to provide an advertisement transmission system using an AI camera that automatically transmits advertisement contents according to the language used by the customer in the store.

In addition, another technical problem of the present invention is to provide an advertisement transmission system using an AI camera capable of increasing the advertisement effect by increasing the output frequency of advertisement contents according to customer demand.

An advertisement transmission system using an AI camera of the present invention for achieving the above technical problem comprises: an AI camera installed in each of a plurality of stores, including unique camera address information, and generating image information by photographing the inside of the store; A display device installed in each of the plurality of stores and displaying advertisements for products provided in the store; An advertisement playback terminal installed in each of the plurality of stores, interworking with the display device, and outputting pre-stored advertisement content through the display device; And a content management server including a content DB unit for pre-storing a plurality of advertisement contents and a content information unit for recording product information for each of the advertisement contents. Including, wherein the AI camera reads the product text image recorded on the product among the image information when the image information is generated, converts it into product text information, and transmits the text reading together with the camera address information to the content management server. The content management server further comprises a unit, and when receiving the camera address information and the product text information from the AI camera, the product text information and the product text information are matched to each other, and the advertisement content corresponding to the product information is displayed. It further comprises a content selection transmission unit for transmitting to the advertisement playback terminal so that the advertisement content is displayed through the display device.

In this case, the AI camera interlocks with the character reading unit to record the conversion count information in the product character information when the converted product character information is duplicated and converted when reading the product character image in the video information, and the advertisement playback terminal. Further comprising a character conversion count recording unit for transmitting the product text information, wherein the advertisement playback terminal transmits the advertisement contents corresponding to the product text information to the display device, in the order of the highest order of the conversion frequency information You can make it play.

In addition, the AI camera interlocks with the character reading unit and records product location information of pixels from which the product character information is read from the image information, records pattern information consisting of the product location information, and records the entire pattern information. When the rate of change changes by more than a certain rate, the character position information recording unit may be configured to reset the process of reading the product character information and read again from the beginning.

In addition, the advertisement transmission system using the AI camera is installed in each of the plurality of stores, interlocks with the AI camera, receives the voice output from the store, converts it into an electric voice signal, and converts the electric voice signal to the A microphone transmitted to the AI camera; In this case, the AI camera, when receiving the electric voice signal, determines the language of the voice included in the electric voice signal, determines it as language information, and transmits the language information to the content management server. Language recognition department; The content management server may further include, when receiving the language information from the AI camera, transmit advertisement content matching language information among advertisement contents transmitted to the advertisement playback terminal.

In addition, the advertisement transmission system using the AI camera includes a payment terminal installed in each of the plurality of stores, and recording and managing payment information when each customer visiting the store makes a cash payment or a card payment; The AI camera interlocks with the payment terminal to receive product payment information from the payment terminal when performing a payment at the payment terminal, and continuously records the product payment information to rank the product payment information. A regeneration frequency control unit for each sales to generate sales count information by recording the sales count information, and to transmit the sales count information to the advertisement playback terminal to increase the reproducing frequency of the advertisement content according to the sales count information; It may be configured to further include.

The present invention has the effect of automatically reproducing advertisement contents suitable for products in a store without manually scheduling advertisement contents to be displayed for each store.

In addition, since the present invention transmits advertising content through product name in video information without using a method such as gender classification, it is possible to automatically transmit advertising content for each product even in stores that sell only products of a single category. have.

In addition, the present invention resets the process of reading the product text information in the text location information recording unit when a situation such as relocating the product in the store, such as an emergency discount event on the product in the store, and re-reading it from the beginning, Since the advertisement content suitable for the product is automatically displayed, there is an effect of automatically outputting an advertisement for an event of a specific product in the store without requesting a change of advertisement by using a phone from a customer company.

In addition, the present invention has the effect of automatically transmitting advertisement content according to the language used by the customer in the store.

In addition, the present invention has the effect of increasing the advertising effect by increasing the output frequency of the advertising content according to the customer's demand.

1 is a block diagram of an advertisement transmission system using an AI camera according to an embodiment of the present invention.
Figure 2 is a configuration diagram showing a detailed configuration of the AI camera and content server shown in Figure 1;
3 is a flow chart for driving the advertisement transmission system using the AI camera shown in FIG.

Hereinafter, embodiments for carrying out the present invention will be described with reference to the accompanying drawings. In this case, when it is said that a certain part "includes" a certain component throughout the specification, this is unless otherwise stated. It is considered to mean that other components may be further included rather than controlling other components. In addition, terms such as "... unit" described in the specification mean a unit that processes at least one function or operation when describing electronic hardware or electronic software, and when describing a mechanical device, one part, function, It is considered to mean a use, point or drive element. In addition, in the following, the same or similar configurations will be described using the same reference numerals, and overlapping descriptions of the same components will be omitted.

In addition, the terminal exemplified in the following specification is an electronic device, and is defined as a device capable of communication including a central processing unit, a main memory device, an auxiliary memory device, and a display device, such as a computer, a notebook computer, and a smart phone. It is defined as an application or a set of computer programs designed to perform a specific task on an electronic device, such as an application. In this case, the application program is an operating system such as Windows, iOS, Android, and Linux. It is defined as running under the graphic interface environment of.

1 is a block diagram of an advertisement transmission system using an AI camera according to an embodiment of the present invention. FIG. 2 is a configuration diagram showing a detailed configuration of the AI camera and content server shown in FIG. 1.

As shown in Figs. 1 and 2, the advertisement transmission system using an AI camera according to an embodiment of the present invention includes an AI camera 10, a display device 20, an advertisement playback terminal 30, and a content management server. Including 40, may be configured to further include a microphone 50, a payment terminal 60, and a manager terminal 70.

The AI camera 10 is an intelligent camera terminal device by implementing each of the functions described below in a network camera. Such an AI camera 10 is installed in each of a plurality of stores to shoot the inside of the store to generate image information, acquires various information using the generated image information, and advertisement content to be displayed in the store according to the acquired information. It plays a role in making the decision.

In the case of the present embodiment, the AI camera 10 is an image generation unit 11, a character reading unit 12, a character conversion count recording unit 13, a character location information recording unit 14, a language recognition unit 15, and playback by sales. It may be configured to include a frequency control unit 16 and a camera communication unit 17.

The image generation unit 11 photographs the inside of the store using an image sensor and generates visual information as electrical image information. Here, the image generator 11 may temporarily store image information generated by an image sensor by electrically connecting an auxiliary memory such as RAM.

The character reading unit 12 interlocks with the image generation unit 11 to receive image information from the image generation unit 11. In addition, the character reading unit 12 uses an optical reading function (OCR) to read the product character image recorded on the product among the image information when the image information is generated by the image generation unit 11, convert it into product character information, and It is transmitted to the content management server 40 together with the address information. In addition, the character reading unit 12 may continuously record the product character information in the auxiliary memory when reading the product character information from the product character image.

The character conversion count recording unit 13 interlocks with the character reading unit 12 to record the conversion count information in the product character information when the converted product character information is duplicated and converted when reading the product character image in the video information, and the content management server ( When the product text information is transmitted to 40), the conversion count information is transmitted. Accordingly, information on the number of conversions for each product character information converted by the character reading unit 12 is stored and recorded in the auxiliary memory in the form of a DB of a table. Here, the character conversion number recording unit 13 records the conversion number information for each product character information, for example, by photographing the inside of the store where the product is placed, and the image generation unit 11 generates image information as shown in FIG. In a state in which a number of products such as cosmetics are displayed on the shelf in the image information, the character reading unit 12 reads the product text image, and a plurality of product text images are read in the image, thereby overlapping the plurality of product text information. When created, the number of times is recorded for each product text information.

The character position information recording unit 14 interlocks with the character reading unit 12 and continuously records product position information of pixels from which the product character information is read from the image information, thereby recording pattern information consisting of product position information. In this case, the character reading unit 12 does not redundantly read the product character information in the region already read when reading the product information character in the video information. In addition, the character position information recording unit 14 resets the process of reading the product character information and reads again from the beginning when the overall rate of change of the pattern information changes by more than a certain rate. Here, if the overall rate of change of the pattern information changes by more than a certain rate, the image information continuously inputted by the AI camera 10 changes due to the change in the shooting angle, or continuously input such as re-displaying the shelves in the store. As a state in which the rate of change of image information is changed by a certain rate, the location information of each of the product texts is changed by a certain rate or more. In this case, the character location information recording unit 14 sends a reset signal to the character reading unit 12 to perform the product character reading process again, so that when the product on the display is changed, the advertisement content is automatically changed accordingly.

The language recognition unit 15 interlocks with a microphone 50 to be described later. When receiving the electric voice signal from the microphone 50, the language recognition unit 15 determines the language of the voice included in the electric voice signal to determine the language information, and the language information is composed of two or more languages. In this case, the frequency of occurrence of each language information is analyzed for the time when the electric voice signal is input, and the language information for the time input at the highest frequency compared to the total recognition time of the language information is transmitted to the content management server 40. When the language recognition unit 15 selects language information, for example, when voice recognition is performed among electric voice signals input through the microphone 50 installed in the store, the time when Korean is recognized is 1 hour And, if the time when Chinese is recognized is 10 minutes, Korean is selected as language information and transmitted to the content management server 40.

The regeneration frequency control unit 16 for each sales is linked with a payment terminal 60 to be described later. When payment is performed at the payment terminal 60 in connection with the payment terminal 60, the regeneration frequency control unit 16 for each sales receives product payment information from the payment terminal 60 and continuously receives the product payment information. By recording the number of product payment information to be recorded, the number of sales information is generated, and the information on the number of sales is transmitted to the advertisement playback terminal 30 so that the frequency of reproduction of the advertisement content is increased according to the ranking. In this case, the advertisement playback terminal 30 receives information on the number of sales and arranges the advertisement contents played on the display device 20 to be described later by the order of each product, so that advertisement contents with a high sales ranking are played at a high frequency. .

The camera communication unit 17 uses a wired/wireless communication function with a communication protocol such as the Internet, and the AI camera 10 performs the function of a network camera, and provides various information to the advertisement playback terminal 30 and the content management server 40 and payment. It is a communication module to be interlocked with the terminal 60. Such a camera communication unit 17 interlocks with the character reading unit 12, the character conversion count recording unit 13, the character location information recording unit 14, the language recognition unit 15, and the reproduction frequency control unit 16 for each sales. The information generated by the character reading unit 12, the character conversion count recording unit 13, the character location information recording unit 14, the language recognition unit 15, and the reproduction frequency control unit 16 for each sales are included in the advertisement playback terminal 30. And the content management server 40 and the payment terminal 60 to be linked. In this case, the camera communication unit 17 includes unique camera address information, such as an IP address, a camera ID value, or a beer small value, so that when a plurality of cameras are operated, each is distinguished and operated through camera address information.

The display device 20 is a device having a display function such as a monitor or a kiosk, and is installed in each of a plurality of stores, and displays advertisements for products provided in the store. Here, the display device 20 displays advertisements for products to customers in the store by displaying the advertisement contents transmitted from the advertisement playback terminal 30 in the store in connection with the advertisement playback terminal 30 to be described later.

The advertisement playback terminal 30 downloads and stores advertisement contents from the contents management server 40 in connection with the contents management server 40 to be described later using the Internet, and transmits the stored advertisement contents to the display device 20 for display. It is a device that makes it possible. Accordingly, the advertisement playback terminal 30 is a display module (not shown) that transmits advertisement content, which is advertisement image information, to the display device 20, and a memory unit (not shown) that stores advertisement content in connection with the content management server 40. ), an image output control unit (not shown) that requests advertisement content from the content management server 40 and adjusts the output frequency and output order of the advertisement content stored in the memory unit, and a unique terminal such as a beer place or IP address when performing communication It may include information and include a communication module unit (not shown) for inputting and outputting the downloading of advertisement contents and control information on the output frequency and output order of advertisement contents through internet communication.

Here, when the image output control unit of the advertisement playback terminal 30 transmits advertisement contents corresponding to the product text information from the content selection and transmission unit 43, information on the number of conversions of the product text information transmitted from the AI camera 10 The refresh rate is adjusted so that the refresh rate increases in the order of the highest priority. For example, the advertisement playback terminal 30 receives advertisement contents classified according to product character information and language information from the content management server 40 and stores the advertisement contents in the memory unit and stores the output frequency of the advertisement contents to be displayed as product characters. When it is assumed that the conversion frequency information of the information is that specific product text information accounts for 50% of the total conversion frequency information, the advertisement content for the product may be set to output 50% of the frequency of the entire advertisement video output time.

In addition, the image output control unit of the advertisement playback terminal 30 may adjust the output frequency of the advertisement content with the sales count information output from the AI camera 10. For example, when it is assumed that the sales count information for a specific product name accounts for 50% of the total number of records, it may be set so that the total output frequency of the advertisement content for the product corresponds to 50%.

Here, when two pieces of information such as conversion frequency information and sales frequency information of the product text information are input at the same time, the advertisement playback terminal 30 assigns a weight to each of the conversion frequency information and the sales frequency information, and adjusts the output frequency according to the weight. It can be set as possible.

The content management server 40 is a server that transmits advertisement content, which is advertisement video information, to the advertisement playback terminal 30 from a signage advertisement company, and records and manages advertisement content, and includes a content DB 41 and a content information unit 42. And, it includes a content selection and transmission unit 43, may be formed to further include a scheduling configuration unit 44.

The content DB 41 pre-stores and manages a plurality of advertisement contents, which are advertisement image information. In this case, the content DB 41 is advertisement content produced by a customer company or a signage advertisement company, and the advertisement content may be uploaded, edited, and deleted by the signage advertisement company through the manager terminal 70 to be described later.

The content information unit 42 records product information in each advertisement content in the content DB 41. Here, the product information includes product name, product category, customer company name, sales store name, sales store address, and product name language information. Such product information may be recorded after each information is added or edited by the manager terminal 70 to be described later.

When receiving the camera address information and product text information from the AI camera 10, the content selection and transmission unit 43 determines whether the product text information and the product information recorded by the content information match, and the advertisement content corresponding to the product information Is transmitted to the advertisement playback terminal 30 so that the advertisement content is displayed through the display device 20. Here, the content selection and transmission unit 43 receives product text information and language information from the AI camera 10 and determines whether the product information matches, for example, product information input from the AI camera 10. Is'abc cosmetics' and the language information is'Korean', the content selection and transmission unit 43 classifies advertisement contents having product information corresponding to'abc cosmetics', and then'Korean' among the classified advertisement contents. The advertisement content produced by is classified and transmitted to the advertisement playback terminal 30.

The scheduling configuration unit 44 may further configure a scheduling configuration unit 44 that schedules a specific advertisement content to be played for each advertisement playback terminal 30 having terminal-specific information in conjunction with the manager terminal 70 to be described later. have. In this case, the scheduling configuration unit 44 has the right to select the advertisement content only to one of the content selection transmission unit 43 or the scheduling configuration unit 44 so that the function and the control function of the content selection transmission unit are simultaneously performed so that errors do not occur. It may be set to have the right to select, in this case, each of the content selection and transmission unit 43 or the scheduling configuration unit 44 may be set to have the right to select for each specific time period.

The microphone 50 is installed in each of the plurality of stores, interlocks with the AI camera 10, receives the voice output from the store, converts it into an electric voice signal, and transmits the electric voice signal to the AI camera 10. do. Here, the microphone 50 may be configured by being coupled to the AI camera 10. However, it does not limit the configuration of the AI camera 10 in the present invention.

The payment terminal 60 may be configured as a terminal device such as a card terminal or a POS. Such a payment terminal 60 is installed in each of a plurality of stores, and each of the customers visiting the store records and manages payment information at the time of cash payment or card payment.

The manager terminal 70 is a terminal device capable of communication such as a PC, a laptop computer, and a smart phone. Such an administrator terminal 70 interlocks with the content management server 40, and has rights to create, modify, and delete advertisement content, and to generate, modify, and delete product information of the content information unit 42. In addition, the manager terminal 70 may record and edit advertisement content output to the advertisement playback terminal 30 in connection with the scheduling configuration unit 44. In addition, the manager terminal 70 may modify the functions of the AI camera 10 in conjunction with the AI camera 10.

Hereinafter, a method of driving an advertisement transmission system using an AI camera according to an embodiment of the present invention will be described.

3 is a flowchart illustrating driving of an advertisement transmission system using the AI camera shown in FIG. 1.

First, in the advertisement transmission system using an AI camera according to an embodiment of the present invention, the AI camera 10 installed in each store proceeds to a step (S01) of generating image information in the video production unit by photographing the inside of the store. Then, the image information generated by the image generating unit 11 proceeds to a step (S02) of extracting product character information by a reading function of the character reading unit 12 of the AI camera 10.

In this case, the character reading unit 12 of the AI camera 10 may read the product character image after dividing the image information by section and expanding it when reading the product character image in the captured image information. For example, the character reading unit 12 of the AI camera 10 divides the image information by section in a state where the shooting angle of the AI camera 10 is fixed to a specific angle, and then enlarges the divided specific area and increases the resolution. The product text recorded in is read, and the reading rate of product text can be increased by performing such a reading process for each divided area.

Here, the character reading unit 12 is a step of recording the position information from which the product character information is read in the character position information recording unit 14 of the AI camera 10 when the product character information is read by reading each area of the image information ( S03). Here, the location information of the character may be recorded by using the pixel coordinates of the image information captured by the AI camera 10. In this way, the character position information recording unit 14 stores the positional information of the character when the character reading unit 12 reads the character, so that the character reading unit 12 does not read the area again.

As such, the character reading unit 12 of the AI camera 10 reads all characters in the image information through the image information input at a specific angle, and when product character information is generated by reading the product character image, character conversion The number of times the product character information is read is recorded in the number recording unit 13, but if the product character information is duplicated, a step (S04) of accumulating the number of readings and recording it as conversion number information is performed, and the character reading unit 12 After reading the entire inside, the character reading unit 12 transmits the converted product character information to the advertisement playback terminal 30 (S05).

In this way, the AI camera 10 captures the image information in the store and stores the product text information in the store and the position information of the products in the state of reading the product text information and the camera address information of the content management server 40. It is transmitted to the content selection transmission unit 43, and the content selection transmission unit 43 of the content management server 40 presets the received product text information and matches the product information classified in the content DB 41 It is determined whether the advertisement content classified in the product information is transmitted to the advertisement playback terminal 30 located in the store of the camera address information (S06), and the advertisement playback terminal 30 is the content management server 40 The advertisement content including product text information is transmitted to the display device 20 from and displayed (S07).

In this way, the advertisement transmission system using an AI camera according to an embodiment of the present invention automatically plays the advertisement content suitable for the product in the store without scheduling the advertisement content to be displayed for each store.

In addition, since the advertisement transmission system using an AI camera according to an embodiment of the present invention transmits advertisement contents through the product name in the video information without using a method such as gender classification, even stores that sell only products of a single category Advertising content can be automatically transmitted for each product.

Here, the advertisement transmission system using an AI camera according to an embodiment of the present invention is a product in the text location information recording unit 14 when a situation such as relocation of the product in the store occurs, such as an emergency discount event for the product in the store. Since the process of reading the text information is reset and read again from the beginning to automatically display the advertisement content suitable for the currently placed product (S08), the customer does not request changes to the advertisement by phone. Even if there is no need, advertisements related to events of specific products in the store are automatically displayed.

On the other hand, while the AI camera 10 is performing the process of extracting product text information based on the image information in the store as described above, the language recognition unit 15 continuously recognizes the voice information in the store through the microphone 50. And, based on the voice information in the store, language information for the language in which the most voice is output in the store is transmitted to the content management server 40, and the content selection and transmission unit of the content management server 40 A step (S09) of outputting and displaying advertisement content having product information corresponding to the information to the advertisement playback terminal 30 is performed.

Accordingly, the advertisement transmission system using an AI camera according to an embodiment of the present invention enables advertisement contents to be automatically transmitted according to the language used by the customer in the store.

On the other hand, when a customer in the store purchases a product and performs payment, the AI camera 10 generates information on the number of sales for each product by the regeneration frequency control unit 16 for each product, and according to the number of information on the number of sales. The number of sales information is transmitted to the advertisement playback terminal 30 to increase the frequency of the advertisement content, and the output frequency of the advertisement content of the advertisement playback terminal 30 is automatically adjusted and output according to the ranking of the sales number information. Step (S10) proceeds.

Accordingly, the advertisement transmission system using an AI camera according to an embodiment of the present invention can increase the advertisement effect by increasing the output frequency of advertisement contents according to customer demand.

As described above, in the present invention, specific matters such as specific components, etc., and limited embodiments and drawings have been described, but this is provided only to help a more general understanding of the present invention, and the present invention is not limited to the above embodiments. , If a person of ordinary skill in the field to which the present invention belongs, various modifications and variations are possible from these descriptions.

Therefore, the spirit of the present invention is limited to the described embodiments and should not be defined, and all things that are equivalent or equivalent to the claims as well as the claims to be described later belong to the scope of the invention. .

10: AI camera 11: image generation unit
12: character reading unit 13: character conversion count recording unit
14: text location information recording unit 15: language recognition unit
16: Regeneration frequency control unit by sales 17: Camera communication department
20: display device 30: advertisement playback terminal
40: content management server 41: content DB
42: content information unit 43: content selection and transmission unit
44: scheduling configuration unit 50: microphone
60: payment terminal 70: manager terminal

Claims (5)

An AI camera 10 installed in each of the plurality of stores, including unique camera address information, and generating image information by photographing the inside of the store;
A display device (20) installed in each of the plurality of stores and displaying advertisements for products provided in the store;
An advertisement playback terminal 30 installed in each of the plurality of stores, interworking with the display apparatus 20, and outputting advertisement contents previously stored in the display apparatus 20; And,
A content management server 40 including a content DB 41 for pre-storing a plurality of advertisement contents and a content information 42 for recording product information for each of the advertisement contents; Including,
When generating the image information, the AI camera 10 reads the product text image recorded on the product among the image information, converts it into product text information, and transmits it to the content management server 40 together with the camera address information. Further comprising a character reading unit 12,
When receiving the camera address information and the product text information from the AI camera 10, the content management server 40 determines whether the product text information and the product information match, and advertisement content corresponding to the product information And a content selection transmission unit 43 for transmitting the advertisement content to the advertisement playback terminal 30 so that the advertisement content is displayed through the display device 20,
The AI camera 10 interlocks with the character reading unit 12 to record the conversion count information in the product character information when the converted product character information is duplicated and converted when reading the product character image in the video information, and the advertisement Further comprising a character conversion number recording unit 13 for transmitting the product character information to the reproduction terminal 30,
When the advertisement playback terminal 30 transmits advertisement contents corresponding to the product text information to the display device 20, the conversion number information is reproduced in the highest order,
The AI camera 10 interlocks with the character reading unit 12 and records product location information of pixels from which the product character information is read from the image information, and records pattern information consisting of the product location information, and the When the overall rate of change of the pattern information changes by more than a certain rate, the character position information recording unit 14 resets the process of reading the product character information and reads it again from the beginning,
A microphone installed in each of the plurality of stores, interworking with the AI camera 10, receiving the voice output from the store, converting it into an electric voice signal, and transmitting the electric voice signal to the AI camera 10 (50); It further includes,
When receiving the electric voice signal, the AI camera 10 determines the language of the voice included in the electric voice signal, determines it as language information, and transmits the language information to the content management server 40. Part 15; Including more,
When receiving the language information from the AI camera 10, the content management server 40 transmits advertisement content matching language information among advertisement contents transmitted to the advertisement playback terminal 30,
A payment terminal (60) installed in each of the plurality of stores and for recording and managing payment information when each customer visiting the store makes payment by cash or card; It further includes,
The AI camera 10 interlocks with the payment terminal 60 to receive product payment information from the payment terminal 60 when performing payment at the payment terminal 60, and continuously record the product payment information. By recording the ranking in the product payment information, generating sales count information, and transmitting the sales count information to the advertisement playback terminal 30 so that the frequency of playback of the advertisement content increases according to the sales count information. Frequency control unit 16; Advertisement transmission system using an AI camera further comprising a.
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