JP2015064712A - Product sales support system, product sales support method, and product sales support apparatus - Google Patents

Abstract

PROBLEM TO BE SOLVED: To effectively support a sales worker in checking a product before and after the sales.SOLUTION: A management server 1 of a product sales support system includes: a vendible/nonvendible processing unit 21 displaying a matrix setting screen on a terminal 3, the matrix setting screen having a horizontal axis on which customer ages are allocated and divided and a vertical axis on which customer financial asset amounts are allocated and divided for each of categories for classifying products according to risk magnitude, and receiving vendible/nonvendible setting for products included in each category for each customer segment corresponding to each matrix block; a customer-information-display processing unit 22 displaying on the terminal 3 information on each customer and information indicating categories set such that products in the categories are vendible to a customer segment corresponding to an age and a financial asset amount of the customer; and a sales-history-display processing unit 23 displaying on the terminal device 3 the information on the customer, information indicating products sold to the customer, and information indicating the categories of the products as a history indicating that sales workers sold products to the customer.

Description

  The present invention relates to a merchandise sales support system, a merchandise sales support method, and a merchandise sales support apparatus that support a business person selling a product to a customer.

Various inventions have been proposed so far with regard to support of a business operation in which a sales employee sells a product to a customer (for example, a business of a securities company that sells financial products).
For example, Patent Document 1 proposes an invention in which securities information can be searched and aggregated for each stock classification handled by each financial institution by registering stock classification that matches the actual situation of each financial institution. ing.

Japanese Patent Laid-Open No. 2005-31985

The salesperson performs various checks (for example, checks based on a compliance point of view) before and after selling the product. In the check before selling the product, for example, information such as the customer's age and financial asset amount is displayed on the customer information screen, and based on such information, the salesperson can sell to the customer from the product list. I was looking for a product. In addition, in the check after the product is sold, for example, information such as the customer's age, financial asset amount, product name, etc. is displayed on the sales history list screen, and based on such information, the salesperson himself / herself selects the product sold. I was deciding whether or not it could be sold to the customer.
In the above-mentioned method, since the salesperson performs the check himself / herself, a salesperson who is not used to it, such as a new employee, takes time to make a decision. In addition to the age and financial assets, when investment experience, purpose, and nature of funds are added to the conditions, the conditions become complicated and it takes time to make a decision, and errors are likely to occur.

  The present invention has been made in view of the above-described conventional circumstances, and an object of the present invention is to propose a technique for effectively supporting a check before and after sales of a product by a salesperson.

  In order to achieve the above object, in the present invention, a terminal operated by a salesperson (or a manager of the salesperson) who sells a product to a customer, and a server (product sales) connected to the terminal so as to be able to communicate A product sales support system having a support device is configured as follows.

In other words, on the server of the product sales support system, for each category in which products are classified according to the level of risk, a setting screen in a matrix format that divides the axis that assigns the customer's age and the axis that assigns the customer's financial asset amount, respectively. There is provided sales availability setting means for receiving the setting of availability of the products included in the category for each customer segment displayed on the terminal and corresponding to each square of the matrix.
As a result, sales representatives can use the matrix format setting screen that allows the customer's age and financial assets to be grasped at a glance for each product category (degree of risk). It is possible to set whether or not the product can be sold, and it is possible to easily and accurately set whether or not the product can be sold.

In addition, the server of the product sales support system causes the terminal to display customer information and information indicating a category set to be able to sell the product to a customer group corresponding to the customer's age and financial asset amount. Customer information display means was provided.
Thereby, the sales employee can grasp the category of the product that can be sold to the customer in the check before selling the product to the customer, and can prevent the sale of the product that should not be sold to the customer.

In addition, in the server of the product sales support system, as a history of sales of products to the customer by the salesperson operating the terminal, information on the customer, information indicating the product sold to the customer, Sales history display means for displaying information indicating the category is provided.
In this way, the sales staff can grasp the category (degree of risk) of the product sold to the customer in the check after selling the product to the customer, and easily check whether the product sold to the customer was appropriate. can do.

Here, the sales permission / inhibition setting means has a three-dimensional axis further assigned with an axis to which the customer's age is assigned and an axis to which the customer's financial asset amount is assigned, and another customer characteristic that characterizes the customer's characteristic regarding the investment. The setting screen in the matrix format described above may be displayed on the terminal so as to accept the setting of whether or not the products included in the category can be sold for each customer segment corresponding to each square of the matrix.
Accordingly, it is possible to set whether or not to sell for each category of the product after more precisely conditioning the characteristics of the customer regarding the investment.

In addition, the sales history display means includes, as a history of sales of products to a customer by a salesperson managed by an administrator who operates the terminal, information on the salesperson and a customer who has sold the product. And information on the product and information indicating whether or not the product set for the customer group corresponding to the customer's age and financial asset value in the category of the product can be displayed.
As a result, the manager of the sales staff can easily check whether there is a sales staff who has sold an invalid product to the customer in the check after the managed sales staff sells the product to the customer.

  According to the present invention, for each product category (degree of risk), sales of products according to the customer's age and financial asset amount can be performed by a matrix-type setting screen that can grasp the customer's age and financial asset amount at a glance. Whether or not to sell can be set, and whether or not to sell each product category can be set easily and accurately. In addition, it is possible to quickly and accurately check before and after selling products to customers.

It is a figure which shows the example of the functional block of the goods sales support system which concerns on one Embodiment of this invention. It is a figure which shows the example of a customer information table. It is a figure which shows the example of a financial asset classification. It is a figure which shows the example of a goods table. It is a figure which shows the example of a matrix attribute value. It is a figure which shows the example of the setting of the propriety of sale by a matrix format. It is a figure which shows the example of a matrix table. It is a figure which shows a mode that the setting content of a matrix table is reflected in a customer information table. It is a figure which shows the example of a customer information screen and a sellable goods display screen. It is a figure which shows a mode that the goods which can be sold to a customer (including sale possible with conditions) are searched. It is a figure which shows the example of a sales history screen. It is a figure which shows the example of a sales history table. It is a figure which shows the example of the processing flow which concerns on the setting of the sales possibility of goods. It is a figure which shows the example of the processing flow which concerns on the check before sale of goods. It is a figure which shows the example of the processing flow which concerns on the check after sale of goods.

An embodiment of the present invention will be described with reference to the drawings.
FIG. 1 shows an example of functional blocks of a product sales support system according to an embodiment of the present invention.
The product sales support system of this example is a CRM (Customer Relationship Management) system that manages customer information, and is connected to a management server (an example of a product sales support device according to the present invention) 1 and a management server 1 via a network 2. It has a plurality of connected terminals 3.

  The management server 1 is a function for setting whether or not a product can be sold on a matrix-type setting screen that allows the customer's age and financial asset amount to be grasped at a glance for each category in which products (for example, financial products) are classified according to the level of risk. In addition, based on the contents of the setting, the function of confirming the risk of the product for the customer before and after selling the product to the customer is provided to the salesperson (or the manager) who is the user of the terminal 3. .

The management server 1 of this example includes a database 10 that manages various data, and a data processing unit 20 that accesses the database 10 and performs various processes.
The database 10 includes a customer information table 11 that stores customer data that stores various types of information about each customer for each customer, a product table 12 that stores product data that stores various types of information about the products for each product, A matrix table 13 that holds matrix data that stores information on whether each product category can be sold for each customer segment, and a sales history table that stores sales history data that stores information about the sales history of each product sold. 14 and.

  Further, the data processing unit 20 receives a setting of whether or not the product can be sold from the user of the terminal 3 and stores the setting content in the matrix table 13 or the like, and the customer information table 11 or the like. A customer information display processing unit 22 that provides customer information to the user of the terminal 3; a sales history display processing unit 23 that provides information on the sales history of the product to the user of the terminal 3 based on the sales history table 14 and the like; Have.

As shown in FIGS. 2 and 8, customer data stored in the customer information table 11 includes “customer code” (information for identifying a customer), “customer name”, “date of birth”, and “financial asset classification”. , “Age”, “investment experience”, “investment purpose”, “character of funds”, “matrix attribute”, “category 1” to “category N” (N is the number of categories), and the like.
Here, “birth date”, “financial asset category”, “age”, “investment experience”, “investment purpose”, and “property of funds” are customer characteristics that characterize the characteristics of customers related to investment. “Financial asset category” is a category that represents the amount of financial assets of customers. In this example, as shown in FIG. One of code values “01” to “08” assigned in order is stored in accordance with the financial asset amount of the customer.
The “matrix attribute” and “category 1” to “category N” will be described later.

As shown in FIG. 4, the product data stored in the product table 12 includes items such as “product code” (information for identifying a product), “product name”, and “category”.
Here, the “category” is information representing the risk of the product, and in this example, the product is classified into four according to the level of risk, and “1” to “4” assigned in order from the lowest risk level. One of the code values of 'is stored depending on the risk of the product.

As shown in FIG. 7, the matrix data stored in the matrix table 13 includes “matrix attribute”, “financial asset classification (FROM)”, “financial asset classification (TO)”, “age (FROM)”, “age” (TO) "," Category 1 "to" Category N ".
The “matrix attribute” is information for identifying a customer group that classifies customers according to age and financial asset amount. In this example, as shown in FIG. 5, the age is assigned to the horizontal axis and is divided into six stages from 'A' to 'F', and the financial asset amount is assigned to the vertical axis, and 5 from 'I' to 'V'. A matrix divided into stages is created to classify customer segments, and a matrix attribute for identifying the customer segment is assigned to each cell (cell) of the matrix. It is also possible to create a matrix in which financial asset categories are assigned to the horizontal axis and ages are assigned to the vertical axis.
“Financial asset classification (FROM)” and “Financial asset classification (TO)” indicate the range of financial assets of the customer base specified by the matrix attribute. Each asset category is stored.
“Age (FROM)” and “Age (TO)” indicate the age range of the customer group specified by the matrix attribute, and the lower limit age and the upper limit age of the range are stored respectively.
“Category 1” to “Category N” store information on whether or not to sell a product set for each category for the customer segment specified by the matrix attribute. In this example, as the information on whether or not the product can be sold, a flag value of “0” indicating that the product cannot be sold, “1” indicating that the product can be sold with conditions, and “2” indicating that the product can be sold is stored. Conditional sale is possible when the parental consent is required for sale, or when the branch manager's approval is required for sale due to unavoidable circumstances.

As shown in FIG. 12, the sales history data stored in the sales history table 14 includes “sales date”, “customer code”, “product code”, “sales category 1” to “sales category N”. And so on.
Here, “sales category 1” to “sales category N” are obtained by acquiring and posting “category 1” to “category N” set in the customer information table 11 at the time of sale of the product. Yes (see (1) in FIG. 12). As a result, even when the customer's age has changed over time, it is possible to specify whether or not the customer can sell the product at the time of selling the product.

The sales permission / inhibition setting processing unit 21 displays a sales permission / inhibition setting screen on the terminal 3, and accepts the setting of the commodity sales permission / inhibition from the user of the terminal 3. As shown in FIG. 5, the sales availability setting screen is a screen that accepts the setting of the availability of sales in units of cells on a matrix representing each customer segment that classifies customers according to age and financial asset amount. It is prepared for each category classified according to the level of risk. The user of the terminal 3 sequentially switches the categories and calls a sales availability setting screen, and sets whether or not the products can be sold for each category.
FIG. 6 shows an example of setting the sale availability of the product on the sale availability setting screen, “0” indicating that the sale is not possible, “1” indicating that the sale is possible with conditions, and “2” indicating that the sale is possible. Any one of the flag values is set by an operation of the user of the terminal 3.

  Provide a function to accept the setting of whether to sell the product using the age and financial asset amount as a judgment condition by the setting screen in the matrix format that represents each customer group that classifies customers according to age and financial asset amount as described above In this way, the user of the terminal 3 can set whether to sell the product continuously for each product category (degree of risk) while grasping the age and financial asset amount of each customer group. Can be set easily and accurately.

When accepting the setting of whether or not the product can be sold on the sales availability setting screen for each category, the sales availability setting processing unit 21 stores the setting content in the matrix table 13.
In other words, each piece of information (flag value indicating whether or not a product can be sold for each category) set in the same square on the matrix in the sales availability setting screen for each category is assigned a matrix attribute that identifies the square (customer segment). Stored in each item of “category 1” to “category N” in the common matrix data.

The sale availability setting processing unit 21 also reflects the setting contents of the matrix table 13 (product availability set for each category) in the customer information table 11.
FIG. 8 shows how the setting contents of the matrix table 13 are reflected in the customer information table 11.
First, the matrix table 13 is searched using the “birth date” and “financial asset classification” of the customer data stored in the customer information table 11 as search keys (see (1) -1 in FIG. 8). That is, among the matrix data stored in the matrix table 13, the customer's age calculated from the “birth date” of the search key in the range of “age (FROM)” and “age (TO)” (at the time of processing) A search is performed that includes “Age)” and includes “Financial Asset Classification” in the range of “Financial Asset Classification (FROM)” and “Financial Asset Classification (TO)”.
Next, each value of “matrix attribute”, “category 1” to “category N” in the searched matrix data is transferred to the item of the same name in the customer data (customer information table 11) ((1) in FIG. 8). -2).

Here, you may set whether or not to sell products with age and financial asset amount as criteria. However, depending on the category, products with customer characteristics other than age and financial assets as criteria In some cases, it may be preferable to set whether or not to sell a product. For such a category, it may be possible to separately set whether or not to sell a product.
In the example of FIG. 8, for “Category 1” to “Category 3”, on the setting screen in the matrix format described above, whether to sell the product is set using the age and financial asset amount as the determination conditions ( For "Category 4" (see (1) in FIG. 8), whether or not to sell the product is separately set based on other customer characteristics such as investment experience, investment purpose, and character of funds (see FIG. 8). 8 (2)).

  In this example, the setting of whether or not to sell a product using customer characteristics other than age and financial assets as determination conditions is performed by automatically calculating a set value according to a predetermined setting rule based on the customer characteristics related to the determination conditions. However, you may make it receive the setting of the sales possibility of goods from a user. In addition, the setting of whether or not the product can be sold based on the age and financial asset amount is set by automatically calculating a set value according to a predetermined setting rule based on the age and financial asset amount instead of an instruction from the user. You may do it.

  The customer information display processing unit 22 displays a customer information screen and a saleable product display screen on the terminal 3 based on the customer data stored in the customer information table 11, and makes the customer of the terminal 3 know the customer information and the customer. Provides information on products that can be sold and their categories.

FIG. 9 shows an example of a customer information screen and a sellable product display screen.
The customer information screen of this example includes an area for displaying customer information, an area for displaying information on availability of sales for each category, and an operator (sellable product display button) for accepting a call operation for the sellable product display screen. Have
In this example, “customer name” in customer data (customer information table 11) to be displayed is displayed as customer information, but instead of the display (or along with the display), a customer such as “customer code” is displayed. Other information that contributes to the identification may be displayed.
Further, information indicating customer characteristics such as “birth date”, “financial asset classification”, “investment experience”, “investment purpose”, and “property of funds” may be displayed together.
In addition, as for the availability of sales for each category, “O” indicating that sales are possible (flag value = “0”) for all of “Category 1” to “Category N”, sales possible with conditions (flag value = “1”) “△” indicating “)” and “×” indicating unsaleable (flag value = “2”), but only those that can be sold or sold under certain conditions may be displayed. Also, in place of the mark display such as “O”, “△”, “X”, other forms such as “Sellable”, “Sellable with condition”, “Sellable” are displayed. Alternatively, the mark display and the character display may be changed in hue, color density and brightness.

The sellable product display screen of this example has an area for displaying products that can be sold and sold under certain conditions and their categories in a list format.
In this example, as shown in FIG. 10, among “category 1” to “category N” in the customer data (customer information table 11) to be displayed, sales are possible (flag = '2') or sold with conditions. A category to which “Yes” (flag = “1”) is attached is specified, and corresponding product data is searched from the product table 12, and “product name” and “category” in the searched product data are displayed in a list format. indicate. In place of (or with) the display of “product name”, other information that contributes to the specification of the product such as “product code” may be displayed.

  As described above, the user of the terminal 3 (for example, sales) is provided to the user of the terminal 3 by providing the customer information, the product that can be sold to the customer and the information of the category through the customer information screen and the sellable product display screen. Member) can grasp the category of products that can be sold to the customer in the check before selling the product to the customer, and can prevent the sale of products that should not be sold to the customer.

The sales history display processing unit 23 displays a sales history screen on the terminal 3 based on the sales history data stored in the sales history table 14 and provides the user of the terminal 3 with information on the sales history of the product.
FIG. 11 shows an example of a sales history screen. The sales history screen of this example has an area for displaying a sales history such as a sales date, a customer name, and a product name, a category of the product, and whether or not the product of the category can be sold to the customer in a list format. .
In this example, product data matching the “product code” in the sales history data to be displayed is searched from the product table 12, and “sales category n” (“sales time” corresponding to “category” of the searched product data. (Any one of “Category 1” to “Category N”) and sales availability information set to the identified “Sales Category n” (flag values of “0”, “1”, “2”) Is used to display the availability of sales in the list display (see (2) in FIG. 12).

Here, in this example, since “sales category 1” to “sales category N” in the sales history data of the sales history table 14 holds the setting of whether or not the product was sold at the time when the product was sold (FIG. 12). (1)), it is possible to grasp whether the sale of the product to the customer was appropriate at the time when the product was sold.
In addition, the display of whether sales are possible is in various forms such as mark display such as “O”, “△”, “×”, and character display such as “Sellable”, “Sellable with condition”, “Not sellable”. Can be done. In addition, when products that cannot be sold are sold, it is preferable to alert the user by changing the color of the data portion.
The list display items listed above are only examples, and other information related to the sales history (various information set in the corresponding customer data and product data) may be added to the list display.

The sales history screen provided by the sales history display processing unit 23 varies depending on the user of the terminal 3. That is, when the user of the terminal 3 is a sales employee, a history of sales of products to the customer by the sales employee is displayed. Further, when the user of the terminal 3 is an administrator, a history of sales of products to a customer by a salesperson managed by the administrator is displayed together with information (salesperson name and salesperson code) indicating the salesperson ( Displayed).
Such display according to the user of the terminal 3 stores “salesperson code” (information identifying the salesperson) as information indicating the salesperson who sold the product to the customer in the sales history data. Also, the “manager code” (information for identifying the manager) of the manager who manages the salesperson is linked to the “salesperson code”, and the sales history data corresponding to the user of the terminal 3 This can be realized by searching for and using it for displaying the sales history screen.

  As described above, by providing the sales history information of the product to the user of the terminal 3 through the sales history screen, the user of the terminal 3 (for example, a salesperson) can check the customer after the product is sold to the customer. The category (degree of risk) of the product sold to the customer can be grasped, and it can be easily checked whether the product sold to the customer is appropriate. In addition, the user of the terminal 3 (for example, the manager of a salesperson) can easily check whether there is a salesperson who sold an invalid product to the customer in the check after the managed salesperson sold the product to the customer. can do.

Next, the flow of processing in the product sales support system of this example will be described.
FIG. 13 shows an example of a processing flow relating to the setting of whether or not a product can be sold. This process is executed under the control of the sales permission / inhibition setting processing unit 21.
First, the customer information table 11 is prepared. That is, it is confirmed whether the “birth date” and “financial asset classification” columns (data items) exist in the customer information table 11 (step S11). "And" Financial asset classification "columns are added (step S12), and the date of birth and financial asset classification data of each customer are registered in the added columns (step S13). Further, columns of “matrix attribute” and “category 1” to “category N” are added to the customer information table 11 (step S14).

  Next, preparation of the product table 12 and registration of a category are performed. That is, a “category” column is added to the product table 12 (step S15), and a code value indicating a category (risk level) to which each product belongs is set in the added column (step S16).

  Next, preparation for creating the matrix table 13 is performed. That is, a matrix in which age is assigned to the horizontal axis and financial asset classification is assigned to the vertical axis is created (step S17), and an ID (matrix attribute) is assigned to each cell (cell) of the matrix (step S18). Matrix creation is performed for the number of categories that are conditional on age and financial asset classification (step S19), and for each matrix, setting of a flag value indicating whether or not a product belonging to the category is available is received from the user of the terminal 3 ( Step S20).

Next, the matrix table 13 is created. That is, a plurality of matrices (matrix for each category) are collected in one matrix table 13 (step S21).
Next, information on whether or not the product can be sold is registered in the customer information table 11 (based on age and financial asset classification). That is, the matrix table 13 is searched based on the “birth date” and “financial asset classification” in the customer information table 11, and “matrix attribute” and “category X” of the corresponding data are acquired (step S22). The acquired “matrix attribute” and “category X” are registered in the customer information table 11 (step S23). Here, “category X” indicates all categories in which age and financial asset classification are used as determination conditions related to whether or not a product can be sold.

  Next, information on whether or not the product can be sold is registered in the customer information table 11 (a criterion other than age and financial asset classification). That is, it is checked whether there is a category for setting whether or not the product can be sold using criteria other than age and financial asset category (step S24). For the corresponding category, customer characteristics other than age and financial asset category are used as criteria. Then, whether or not the product can be sold is calculated and set to “category Y” in the customer information table 11 (step S25). Here, “Category Y” indicates all categories other than age and financial asset classification as determination conditions related to whether or not a product can be sold.

  Steps S22 to S25 are performed in daily batch processing. That is, the “matrix attribute” and “category 1” to “category N” in the customer information table 11 are updated to the latest state every day.

FIG. 14 shows an example of a processing flow relating to a check before selling a product. This process is executed under the control of the customer information display processing unit 22.
First, “Category 1” to “Category N” of the corresponding customer are acquired from the customer information table 11 (step S31), and sales are made possible or conditional on the acquired “Category 1” to “Category N”. A possible category is specified (step S32), and product data corresponding to the specified category is acquired from the product table 12 (step S33). Various types of information acquired by these processes are provided to the user of the terminal 3 through a customer information screen and a saleable product display screen.

FIG. 15 shows an example of a processing flow relating to a check after sale of a product. This process is executed under the control of the sales history display processing unit 23.
First, as processing at the time of registration of sales history, “category 1” to “category N” of the corresponding customer are acquired from the customer information table 11 (step S41), and the acquired “category 1” to “category N” are acquired. Registration is made in “sales category 1” to “sales category N” in the sales history table 14 (step S42).
Next, as a process when referring to the sales history, “category” in the product table 12 is acquired based on the “product code” in the sales history table 14 (step S43), and “sales category 1” in the sales history table 14 is acquired. "To" category N at the time of sale ", the information corresponding to the" category "acquired in step S43 is acquired as information on whether sales are possible (step S44). Various kinds of information acquired by these processes are provided to the user of the terminal 3 through the sales history screen.

As described above, in this example, the product sales support system is constructed as a CRM system.
The products to be handled are classified into multiple categories according to the level of risk. For each category, a matrix is created with the horizontal axis representing age and the vertical axis representing financial assets. By mapping groups that can be sold under certain conditions, it is now possible to manage information on whether products can be sold by customer segment.
In addition, when displaying customer information, not only the registration information of the customer (information registered by the customer with documents, etc.), but also the classification of products that can be sold to that customer based on age and financial assets. , So that it can be displayed.
Further, when displaying the sales history of products for each customer, it is possible to display not only the customer name and product name but also the category to which the sold product belongs.
In addition, when accessing with administrator authority, by specifying the sales staff to be managed and displaying the sales history by each sales staff together with the information on whether or not to sell, it is possible to sell with a group that can not be sold, with conditions It was possible to check the salespersons who are selling various groups of products.

For this reason, in the check before and after the sale of the product, information on whether or not the product can be sold can be determined at a glance, and the time required for the compliance check of the sales staff can be shortened.
In addition, superiors (managers) who have many subordinates (salespeople) can not only perform compliance checks on the sales history of subordinates in a short time, but also what products each salesperson sells to their customer base. The sales trend can be analyzed, and the information can be fed back to the sales staff for human resource education.

  In addition, when accessing with administrator authority, for each sales employee, it is possible to manage and analyze sales trends and sales trends by counting and displaying which products are sold to which customer segments. Also good.

  Here, in the description so far, the example in which the setting of whether to sell the product is received on the setting screen in the two-dimensional matrix format that represents each customer group that classifies the customer according to the age and the financial asset amount has been described. And sales of products using a three-dimensional or higher matrix format setting screen that represents each customer segment that categorizes customers by taking into account customer characteristics related to investments other than the amount of financial assets (for example, investment experience, investment objectives, nature of funds) You may make it accept the setting of availability.

Specifically, in addition to the axis to which the customer's age is assigned and the axis to which the customer's financial assets are assigned, the axis to which other customer characteristics that characterize the customer's characteristics relating to the investment are assigned by the sales availability setting processing unit 21. Further, a setting screen in a matrix format having three or more dimensions is displayed on the terminal 3 so as to accept the setting of whether or not the products included in the category can be sold for each customer segment corresponding to each square of the matrix. Further, in addition to “financial asset classification (FROM)”, “financial asset classification (TO)”, “age (FROM)”, and “age (TO)”, the matrix table 13 that holds the setting contents is added to the customer. The item of the other customer characteristic added to the conditions to classify is prepared. Further, the process of reflecting the contents of the matrix table 13 in the customer information table 11 is performed in consideration of not only the age and the financial asset amount but also other customer characteristics added to the conditions for classifying the customers.
Accordingly, it is possible to set whether or not to sell for each category of the product after more precisely conditioning the characteristics of the customer regarding the investment.

  Note that a three-dimensional or higher matrix setting screen can be realized by using a tab switchable matrix as an example. That is, for example, age is assigned to the horizontal axis of the matrix, financial assets are assigned to the vertical axis of the matrix, and investment experience (example of customer characteristics added to the determination condition) is assigned to the tab.

  Here, the management server 1 of this example includes a CPU (Central Processing Unit) that performs various arithmetic processes, a RAM (Random Access Memory) that is a work area of the CPU, a ROM (Read Only Memory) that records a basic control program, and the like. ), An auxiliary storage device such as an HDD (Hard Disk Drive) for storing various programs and data, a display device for displaying and outputting various information, and a keyboard and mouse used for input operations by the operator The computer includes hardware resources such as an input / output I / F that is an interface with an input device and the like, and a communication I / F that is an interface for performing wired and wireless communication with other devices. .

Then, the program according to the present invention is read from the auxiliary storage device or the like, loaded into the RAM, and executed by the CPU, thereby realizing the function of the merchandise sales support device according to the present invention on the computer of the management server 1. Yes.
In this example, the function of the sales permission / inhibition setting unit according to the present invention is realized by the sales permission / inhibition setting processing unit 21, and the function of the customer information display unit according to the present invention is realized by the customer information display processing unit 22. The function of the sales history display means is realized by the sales history display processing unit 23.

Note that the program according to the present invention is stored in the computer of the management server 1 in a format that is read from an external storage medium such as a CD-ROM that stores the program or a format that is received from an external device via a communication network or the like. Is set.
Moreover, it is not restricted to the aspect which implement | achieves each function part by software configuration like this example, You may make it implement | achieve each function part with a dedicated hardware module.

  The present invention can be used in various systems and devices that support sales of sales of products to customers by customers, programs, methods thereof, and the like.

1: management server (product sales support device), 2: network, 3: terminal,
10: Database, 11: Customer information table, 12: Product table, 13: Matrix table, 14: Sales history table,
20: Data processing unit, 21: Sales availability setting processing unit, 22: Customer information display processing unit, 23: Sales history display processing unit

Claims (12)

In a product sales support system having a terminal operated by a salesperson who sells products to a customer and a server connected to the terminal so as to be able to communicate,
The server
For each category in which products are categorized according to risk level, a matrix-type setting screen is displayed on the terminal in which the axis to which the customer's age is assigned and the axis to which the customer's financial assets are assigned are displayed on the terminal. A sales permission / non-permission setting means for accepting the setting of the sales permission / non-permission of the products included in the category in units of customers corresponding to
Customer information display means for displaying customer information on the terminal and information indicating a category set to be able to sell products to a customer base corresponding to the customer's age and financial asset amount;
Sales history for displaying information on a customer, information indicating a product sold to the customer, and information indicating a category of the product as a history of sales of the product to a customer by a salesperson operating the terminal on the terminal Display means;
A product sales support system characterized by comprising In the merchandise sales support system according to claim 1,
The sales permission / inhibition setting means has a three-dimensional or higher dimension further including an axis to which an axis to which the customer's age is assigned and an axis to which the customer's financial asset amount is assigned, in addition to an axis to which other customer characteristics that characterize the customer's characteristics regarding investment are assigned. Display a setting screen in a matrix format on the terminal, and accept the setting of whether or not to sell the products included in the category in units of customers corresponding to each square of the matrix;
Product sales support system characterized by that. In a product sales support system having a terminal operated by a salesperson who sells a product to a customer or an administrator of the salesperson, and a server that is connected to the terminal so as to be able to communicate,
The server
For each category in which products are categorized according to risk level, a matrix-type setting screen is displayed on the terminal in which the axis to which the customer's age is assigned and the axis to which the customer's financial assets are assigned are displayed on the terminal. A sales permission / non-permission setting means for accepting the setting of the sales permission / non-permission of the products included in the category in units of customers corresponding to
Customer information display means for displaying customer information on the terminal and information indicating a category set to be able to sell products to a customer base corresponding to the customer's age and financial asset amount;
As a history of sales of products to a customer by a salesperson managed by an administrator who operates the terminal on the terminal, information on the salesperson, information on a customer who has sold the product, and information on the product Sales history display means for displaying information indicating whether or not the product can be sold to a customer group corresponding to the customer's age and financial asset amount in the category of the product;
A product sales support system characterized by comprising In a product sales support system having a terminal operated by a salesperson who sells products to a customer and a server connected to the terminal so as to be able to communicate,
The server
For each category in which products are categorized according to risk level, a matrix-type setting screen is displayed on the terminal in which the axis to which the customer's age is assigned and the axis to which the customer's financial assets are assigned are displayed on the terminal. A sales permission / non-permission setting means for accepting the setting of the sales permission / non-permission of the products included in the category in units of customers corresponding to
Customer information display means for displaying customer information on the terminal and information indicating a category set to be able to sell products to a customer base corresponding to the customer's age and financial asset amount;
A product sales support system characterized by comprising In a product sales support method implemented by a terminal operated by a salesperson who sells products to a customer and a server connected to be communicable with the terminal,
The server
For each category in which products are categorized according to risk level, a matrix-type setting screen is displayed on the terminal in which the axis to which the customer's age is assigned and the axis to which the customer's financial assets are assigned are displayed on the terminal. Accepts the setting of whether or not to sell the products included in the category for each customer segment corresponding to
When displaying customer information on the terminal, display information indicating a category set to be able to sell products to a customer group corresponding to the customer's age and financial asset amount,
When the salesperson operating the terminal displays a history of selling products to the customer, the information indicating the category of the product is displayed together with the customer information and the information indicating the product sold to the customer. Let
A product sales support method characterized by the above. The product sales support method according to claim 5,
The server
As the setting screen, in addition to an axis to which the customer's age is assigned and an axis to which the customer's financial assets are assigned, a three-dimensional or higher matrix format further including an axis to which other customer characteristics that characterize the customer's characteristics regarding investment are assigned Display the setting screen of the terminal, and accept the setting of whether to sell the product included in the category for each customer segment corresponding to each square of the matrix,
A product sales support method characterized by the above. In a product sales support method implemented by a salesperson who sells products to a customer or a terminal operated by a manager of the salesperson and a server connected to be communicable with the terminal,
The server
For each category in which products are categorized according to risk level, a matrix-type setting screen is displayed on the terminal in which the axis to which the customer's age is assigned and the axis to which the customer's financial assets are assigned are displayed on the terminal. Accepts the setting of whether or not to sell the products included in the category for each customer segment corresponding to
When displaying customer information on the terminal, display information indicating a category set to be able to sell products to a customer group corresponding to the customer's age and financial asset amount,
When displaying a history of sales of products to a customer by a salesperson managed by an administrator who operates the terminal on the terminal, information on the salesperson, information on a customer who sold the product, and the information Along with the product information, display information indicating whether or not the product set for the customer group corresponding to the customer's age and financial asset amount in the category of the product can be sold,
A product sales support method characterized by the above. In a product sales support system having a terminal operated by a salesperson who sells products to a customer and a server connected to the terminal so as to be able to communicate,
The server
For each category in which products are categorized according to risk level, a matrix-type setting screen is displayed on the terminal in which the axis to which the customer's age is assigned and the axis to which the customer's financial assets are assigned are displayed on the terminal. Accepts the setting of whether or not to sell the products included in the category for each customer segment corresponding to
When displaying customer information on the terminal, display information indicating a category set to be able to sell products to a customer group corresponding to the customer's age and financial asset amount,
A product sales support method characterized by the above. In a product sales support device that is communicably connected to a terminal operated by a salesperson who sells products to a customer,
For each category in which products are categorized according to risk level, a matrix-type setting screen is displayed on the terminal in which the axis to which the customer's age is assigned and the axis to which the customer's financial assets are assigned are displayed on the terminal. A sales permission / non-permission setting means for accepting the setting of the sales permission / non-permission of the products included in the category in units of customers corresponding to
Customer information display means for displaying customer information on the terminal and information indicating a category set to be able to sell products to a customer base corresponding to the customer's age and financial asset amount;
Sales history for displaying information on a customer, information indicating a product sold to the customer, and information indicating a category of the product as a history of sales of the product to a customer by a salesperson operating the terminal on the terminal Display means;
A product sales support apparatus characterized by comprising: The product sales support apparatus according to claim 9,
The sales permission / inhibition setting means has a three-dimensional or higher dimension further including an axis to which an axis to which the customer's age is assigned and an axis to which the customer's financial asset amount is assigned, in addition to an axis to which other customer characteristics that characterize the customer's characteristics regarding investment are assigned Display a setting screen in a matrix format on the terminal, and accept the setting of whether or not to sell the products included in the category in units of customers corresponding to each square of the matrix;
A product sales support apparatus characterized by that. In a product sales support device communicably connected to a salesperson who sells products to a customer or a terminal operated by the manager of the salesperson,
For each category in which products are categorized according to risk level, a matrix-type setting screen is displayed on the terminal in which the axis to which the customer's age is assigned and the axis to which the customer's financial assets are assigned are displayed on the terminal. A sales permission / non-permission setting means for accepting the setting of the sales permission / non-permission of the products included in the category in units of customers corresponding to
Customer information display means for displaying customer information on the terminal and information indicating a category set to be able to sell products to a customer base corresponding to the customer's age and financial asset amount;
As a history of sales of products to a customer by a salesperson managed by an administrator who operates the terminal on the terminal, information on the salesperson, information on a customer who has sold the product, and information on the product Sales history display means for displaying information indicating whether or not the product can be sold to a customer group corresponding to the customer's age and financial asset amount in the category of the product;
A product sales support apparatus characterized by comprising: In a product sales support device that is communicably connected to a terminal operated by a salesperson who sells products to a customer,
For each category in which products are categorized according to risk level, a matrix-type setting screen is displayed on the terminal in which the axis to which the customer's age is assigned and the axis to which the customer's financial assets are assigned are displayed on the terminal. A sales permission / non-permission setting means for accepting the setting of the sales permission / non-permission of the products included in the category in units of customers corresponding to
Customer information display means for displaying customer information on the terminal and information indicating a category set to be able to sell products to a customer base corresponding to the customer's age and financial asset amount;
A product sales support apparatus characterized by comprising:

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