JP2015022623A - Advertisement display structure - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement display structure capable of appealing a content and a feature of commodities and a service of a sponsor impressively without making a subscriber who looks at and reads the advertisement feel troublesome of looking at and reading advertisements.SOLUTION: The advertisement display structure comprises: plural article blocks 10 for displaying a content and a feature of commodities and a service by sentences, patterns, photos, and graphs; and a teaser copy part 20 for inviting a subscriber who looks at and reads the advertisement to the article blocks 10. The plural article blocks 10 are disposed with blanks 30 between adjacent article blocks, and the blanks 30 arrange the plural article blocks 10 in vertical and lateral directions.

Description

  The present invention relates to an advertisement display structure, and in particular, it gives an impression of the contents and features of an advertiser's products and services without making the subscriber who views or reads the advertisement feel bothered to view or read the advertisement. The present invention relates to a display structure of advertisements that are intended to be appealed to the public.

  When advertising an advertiser's product or service on an advertising medium such as a newspaper, for example, as shown in Patent Document 1, the contents and features of the product or service are visually appealed, such as text, diagrams, photographs, and graphs. There is a display structure of advertisements that are displayed by a method and surrounded by ruled lines to create a partition.

  Also, as shown in Patent Document 2, in advertisements published in newspapers, magazines, flyers, etc., phrases such as sentences and catchphrases that are related to the advertisement text are repeatedly arranged around the advertisement text, There is also an advertisement display structure that surrounds the body of the advertisement to distinguish it from other descriptions.

  On the other hand, since there is a request to use the advertisement sheet as effectively as possible, the advertisement article may be displayed in a state where the border of the ruled line is approached in the advertisement section. In such a case, there is a problem that each advertisement article is difficult to read when the advertisement sections are close to each other and the advertisement article is close to the boundary.

  For this reason, for example, there is an advertisement display method as shown in Patent Document 3. This display method displays an advertisement article in an advertisement section defined by a horizontal line and a vertical line in an advertisement column provided in a newspaper or other paper medium, and at least between the horizontal line and the vertical line and the advertisement article. A margin is formed with a width capable of incorporating one character of the minimum character constituting the advertisement article.

  According to the method for displaying an advertisement described in Patent Document 3, the advertisement articles in the adjacent advertisement sections are separated by the presence of a margin formed with a width capable of incorporating at least one minimum character constituting the advertisement article. The distance becomes larger and it becomes easier to identify each other.

JP-A-6-59627 Japanese Utility Model Publication No. 5-8580 JP-A-6-19397

  However, according to such a conventional advertisement display structure, the advertisement can be easily distinguished from each other by surrounding the advertisement body with ruled lines or characters or providing a margin between the sections. If there are many such parcels on the page, or if the parcels are randomly arranged, subscribers who see or read such advertisements will feel annoyed and see the advertisement article. There was a problem that the feeling of reading and reading was lost.

  Accordingly, an object of the present invention is to make subscribers who view or read advertisements appeal to the content and characteristics of the advertiser's products and services without making them feel bothered to view or read the advertisements. It is to provide an advertisement display structure that can be used.

  In order to achieve the above object, the present invention provides an advertisement display structure in a newspaper or other advertising medium, and includes a plurality of article blocks for displaying the contents and features of goods and services in sentences, diagrams, photographs, and graphs. A teaser copy unit that invites subscribers who view or read the advertisement to the article block, and each of the plurality of article blocks is provided with an adjacent article block and a margin, and the margin Thus, an advertisement display structure characterized in that the plurality of article blocks are arranged vertically and horizontally is provided.

  In the above configuration, in the plurality of article blocks, when the beginning of an article starts with a letter, it is desirable that the beginning letter is displayed at least twice as large as the size of other letters.

  In addition, when a title is provided for an article in the article block, it is preferable that a check box is provided in front of the title block and a check mark is displayed in the check box.

  In addition, the teaser copy unit is preferably provided around the article block or in the center with the margin.

  The teaser copy unit is preferably displayed in a band having a certain width.

  As described above, according to the present invention, a plurality of article blocks that display the contents and features of products and services in sentences, diagrams, photos, and graphs, and a teaser that invites subscribers who view or read advertisements to the article block. The plurality of article blocks are arranged with adjacent article blocks and margins, and the plurality of article blocks are aligned vertically and horizontally by the margins. The content and characteristics of the advertiser's products and services can be appealed to the subscriber without making the subscribers who read or read feel bothered to see or read the advertisement.

It is a figure which shows the display structure of the advertisement which concerns on embodiment of this invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.
FIG. 1 is a diagram showing an advertisement display structure according to an embodiment of the present invention. The advertisement shown in FIG. 1 shows an example of a life insurance advertisement using one side of a newspaper.
As shown in the figure, the display structure of this advertisement is an outline, a plurality of article blocks 10 that display the contents and features of products and services in text, diagrams, photos, and graphs, and subscribers who view and read the advertisement. The teaser copy unit 20 is connected to the article block 10.

  Each article block 10 is arranged at substantially the same interval by providing an adjacent article block and a margin 30. The amount of sentences of the articles in each article block 10 is set to be almost the same. This is because the sense of parallelism and the balance of appearance are improved. Although the width of the margin 30 varies depending on the advertisement medium, it is generally desirable that the width is about 5 mm to 20 mm. The article blocks 10 are arranged vertically and horizontally by the margin 30 and the sentence blocks 10 are almost equal in amount, so that they are displayed as if bone blocks (bone blocks) are arranged. Since each article block is partitioned by the margin 30, there is a refreshing feeling compared to a case where a lot of ruled lines are provided and the troublesomeness of reading is not reduced.

  In each article block 10, when the beginning of an article begins with a letter, the beginning letter 15 is displayed larger than the size of other letters (at least twice as large). This is because the subscriber's eyes are directed to each article block 10 by enlarging only one letter. Further, if all the characters in the contents of each article block 10 have the same size, the strength is lost, which may cause troublesome reading and may leave the article in the impression.

  In addition, in the article of each article block 10, for example, a tagline, a catch phrase, a slogan, etc. of a product or service such as “supporting the great pillar of the family” as shown in the figure is provided as a title separately from other characters Is provided with a check box 16 in front of the title, and a check mark is displayed in the check box 16. This is because there is a habit of unconsciously pouring attention on items with a check mark.

  On the other hand, the teaser copy unit 20 is provided around each article block 10 with a margin 30 therebetween. As described above, the teaser copy unit 20 plays a role of sending a subscriber who views or reads an advertisement to each article block 10, and for that purpose, the teaser copy unit 20 has a size different from that of the characters and typefaces of other parts. Engage your subscribers with the typeface and typeface.

  In the figure, by displaying the monthly premium “at the expense of 2980 yen per month” in the upper position, the cost range of this life insurance is effectively expressed, and then the security amount guaranteed by this premium is shown. By writing “10,000,000 yen death insurance” on the left side and displaying this advertisement in a different font such as “10 million yen for accidents and 10 million yen for accidents” on the left side. Attention is drawn to subscribers who see or read, and each article block 10 is visited.

  In addition, as shown in the figure, between the teaser copy unit 20 and each article block 10, an image photograph 40 of the product or service, a product name for re-recognizing the display content of the teaser copy unit 20, and the product name A copy 50 to be recommended may be arranged.

  The teaser copy unit 20 is arranged at the upper and left sides in the drawing, but is not limited to this, and may be arranged at the right side or the center (both vertically and horizontally). These can be determined as appropriate in balance with other article blocks 10. Further, the teaser copy unit 20 may display a copy in a band 25 having a certain width. This is because enclosing the copy with the band 25 increases the appealing effect.

  In addition, necessary information such as a product or service logo 60, a product cost list 70, or the like may be appropriately displayed as long as the above arrangement position is not changed.

  As described above, multiple article blocks are arranged with adjacent article blocks and margins, and multiple article blocks are aligned vertically and horizontally according to the margins, so you can view and read advertisements. The content and characteristics of the advertiser's products and services can be impressively appealed without causing the user to feel bothered when viewing or reading the advertisement.

  The above description has been given taking newspaper advertisements as an example. However, the display structure of this advertisement is not limited to this, and the present invention can also be applied to magazines, pamphlets, leaflets, WEB advertisements, and other advertising media.

10 Article block 15 Character 16 Check box 20 Teaser copy section 25 Belt 30 Margin 40 Image photo 50 Copy 60 Logo 70 Product cost list

Claims (5)

A display structure for advertising products and services in newspapers and other advertising media,
It has at least a plurality of article blocks that display the contents and features of the product or service in text, diagrams, photos, or graphs, and a teaser copy unit that invites subscribers who view or read the advertisement to the article block ,
An advertisement display structure characterized in that each of the plurality of article blocks is arranged with an adjacent article block and a margin, and a plurality of article blocks are aligned vertically and horizontally by the margin to form a line.   2. The plurality of article blocks according to claim 1, wherein when the beginning of an article begins with a letter, the beginning letter is displayed at least twice as large as other letters. Ad display structure.   2. The article block according to claim 1, wherein when a title is provided for an article of the article block, a check box is provided in front of the title and a check mark is displayed in the check box. Display structure of the described advertisement.   The advertisement display structure according to claim 1, wherein the teaser copy unit is provided around the article block with the margin therebetween.   5. The advertisement display structure according to claim 1, wherein the teaser copy unit displays a copy in a band having a certain width.

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