JP2014197073A - Advertisement reproduction controller, advertisement reproduction system, and advertisement reproducing terminal - Google Patents

Abstract

PROBLEM TO BE SOLVED: To obtain impartial advertisement effects by determining an advertisement reproducing terminal which is permitted to reproduce an advertisement content according to a use state of a karaoke apparatus.SOLUTION: For a karaoke apparatus 2 of each karaoke room, a center server 1 acquires use state information representing the current number of users. The center server 1 determines advertisement reproducing terminals 4 corresponding to some of karaoke apparatuses 2 to be permitted which satisfy the permitted number of users corresponding to a predetermined permission ratio of the total number of users of all karaoke apparatuses 2 based upon the acquired use state information. Then the center server 1 transmits reproduction permission information representing that an advertisement content is permitted to be reproduced to the determined advertisement reproducing terminals 4.

Description

  The present invention relates to an advertisement reproduction control apparatus that controls reproduction of advertisement content for a plurality of advertisement reproduction terminals that present advertisements to users of a karaoke service.

  By using an advertisement playback terminal installed in a karaoke facility, an advertisement image is displayed to the user of the karaoke service, thereby prompting the user to purchase a product or service. Advertisement content played on this type of advertisement playback terminal is distributed from the advertisement content distribution server to a large number of advertisement playback terminals installed in each room of karaoke stores throughout the country via a communication network. It has become. The advertisement reproduction terminal stores the advertisement content received from the server, and presents the advertisement video to the user by reproducing the stored advertisement content while the karaoke apparatus is in operation.

JP 2004-152180 A

  In general, the advertising cost borne by the advertiser of the advertising content becomes higher in accordance with the number of advertisement reproducing terminals that can reproduce the advertising content. For this reason, there is a demand from advertisers who provide advertising content to be able to be played back only by a part (for example, half) of the advertisement playback terminals among all the advertisement playback terminals. This is because the advertisement fee borne by the advertiser can be reduced by reducing the number of advertisement reproduction terminals that can be reproduced, rather than reproducing the advertisement content on all advertisement reproduction terminals.

  Under such circumstances, a method of arbitrarily specifying a region or a store and narrowing down the reproducible advertisement reproducing terminals is common. For example, when the number of terminals that can play advertisement content without specifying a region is limited to half of all advertisement playback terminals, the operation is to randomly determine half of all advertisement playback terminals There are the following problems. The usage situation such as the number of users of each karaoke device in a karaoke store varies from region to region, store, and room. When half of the total ad playback terminals are randomly selected, if the extracted ad playback terminals are concentrated in a room with a small number of users, the chances of the advertisement content being viewed by the user are reduced. The advertising effect that is expected to improve in proportion to the number of reproducible terminals may be less than half of the expected total. In addition, since the usage status of the karaoke apparatus changes from moment to moment, if the terminal capable of reproducing specific advertisement content is fixed, it may be considered that the advertisement effect varies depending on the time zone. In this way, even if the number of reproducible terminals is the same, the advertising effects to be controlled vary depending on the usage status of reproducible terminals. May not be able to provide.

  On the other hand, Patent Document 1 discloses a technique for setting a fee for an advertisement provided in a toilet for each installation location of the toilet in accordance with the use status of the toilet. However, in this prior art, it is not considered to determine a terminal capable of reproducing the advertising content according to the service usage status, and thus the above problem cannot be solved.

  The present invention has been made to solve the above problems. The purpose is to provide a technique for obtaining a fair advertising effect by determining an advertisement playback terminal that permits playback of the advertising content to be controlled according to the usage status of the karaoke apparatus. .

  The present invention made to achieve the above object is an advertisement reproduction control apparatus for controlling reproduction of advertisement content for a plurality of advertisement reproduction terminals that output advertisements, and includes an acquisition means, a determination means, and a transmission Means.

  The acquisition means acquires usage status information indicating the current number of users for a plurality of karaoke apparatuses respectively corresponding to a plurality of advertisement reproduction terminals. The determining means is an advertisement reproduction terminal corresponding to some permitted karaoke devices that satisfy the permitted number of users corresponding to a predetermined permission ratio out of the total number of users related to the plurality of karaoke devices based on the obtained usage status information. To decide. The transmission means transmits reproducible information indicating that the reproduction of the advertisement content is permitted to the advertisement reproduction terminal determined by the determination means.

  According to the present invention, the number of users of the karaoke apparatus corresponding to the advertisement reproduction terminal determined as the terminal permitting reproduction of the advertisement content is made equal based on the number of users of the plurality of karaoke apparatuses as a whole. The number of users is a real-time index that reflects how much the karaoke apparatus is used by the users. The advertisement reproduction terminal can control the advertisement reproduction terminal that permits the reproduction of the advertisement content by reproducing the advertisement content according to the reproducible information received from the advertisement reproduction control device.

  By doing in this way, even if the number of terminals and the number of terminals that allow playback for each advertising content are different, the current number of users in the karaoke device corresponding to the terminal that permits playback is the same, Advertisers can have a fair advertising effect. Thereby, for example, a biased situation in which only an advertisement reproduction terminal corresponding to a karaoke apparatus having an extremely small number of users is determined as a terminal permitting reproduction is eliminated. In addition, by acquiring the real-time usage status of the karaoke device, it is possible to determine whether or not the advertising content can be reproduced in each advertising playback terminal in a flexible manner according to the usage status of the karaoke device that changes with time. In the karaoke service, the number of users who use one karaoke device is not constant from one to a plurality depending on the karaoke device used even in the same usage time. Therefore, by using the number of users as an index, it is possible to determine a reproduction permission target in a manner that reflects a more detailed usage situation than a simple usage time.

  By the way, as a specific method of determining an advertisement reproduction terminal that satisfies a part of the permitted number of users with respect to the total number of users, it is conceivable to configure as described in claim 2. In other words, the determining means satisfies a condition that satisfies a permitted number of persons corresponding to a predetermined permission ratio among a total number of users related to a plurality of karaoke apparatuses and a permitted number corresponding to a predetermined permission ratio of the plurality of karaoke apparatuses. The advertisement reproduction terminal corresponding to the karaoke device to be permitted is determined. By doing in this way, the terminal which permits reproduction | regeneration of advertisement content can be determined so that the determined number of permitted persons may be satisfied within the range of the determined permitted number.

  Furthermore, as described in claim 3, the advertisement content in consideration of the distribution ratio by installation attribute indicating the attribute of the place where the karaoke device is installed (for example, the type of region, the type of store, the type of room) You may make it determine the advertisement reproduction | regeneration terminal which permits reproduction | regeneration of this. Specifically, the advertisement reproduction control apparatus further includes storage means for storing an installation attribute indicating an attribute of a place where the karaoke apparatus is installed. And a determination means determines the advertisement reproduction | regeneration terminal with which the installation attribute of the karaoke apparatus of permission object satisfy | fills a predetermined distribution ratio. In this way, for example, terminals that permit reproduction of advertising content are evenly distributed in all regions, or are concentrated in installation locations having specific attributes. Whether or not the advertisement content can be reproduced can be determined in a flexible manner considering the characteristics of the installation location. Thereby, it is possible to provide an advertising service that is highly convenient for the advertiser.

  By the way, when following the usage situation of the karaoke device that changes every moment and controlling whether or not the advertisement content can be reproduced in each advertisement reproduction terminal in real time, all advertisement contents that can be reproduced are distributed to all advertisement reproduction terminals. It is conceivable to distribute in advance. By doing in this way, the responsiveness of control can be improved rather than redistributing advertising content each time with respect to the usage situation of the karaoke apparatus which changes every moment. For this purpose, whether or not the advertisement content can be reproduced for each advertisement reproduction terminal, such as allowing the reproduction of a certain advertisement content and not allowing the reproduction of a certain advertisement content with respect to the advertisement content distributed to each advertisement reproduction terminal. It is important to properly control this.

  Therefore, it is preferable to make it as described in claim 4. That is, the transmission means transmits playable information indicating that the reproduction of the advertisement content is permitted to the advertisement reproduction terminal corresponding to the permitted karaoke device, and the advertisement content is transmitted to the advertisement reproduction terminal corresponding to the karaoke device that is not permitted. The reproduction impossible information indicating that reproduction of the video is prohibited is transmitted. In this way, by sending playable information to terminals that permit playback and sending unplayable information to terminals that do not allow playback, even if each advertisement playback terminal has all advertising content, Even if it exists, the propriety of reproduction | regeneration of the advertising content in each terminal can be controlled appropriately.

  Next, an advertisement reproduction system according to a fifth aspect includes a plurality of advertisement reproduction terminals that output advertisements, and an advertisement reproduction control device that controls reproduction of advertisement content for the plurality of advertisement reproduction terminals. Among these, the advertisement playback terminal includes a receiving unit that receives playable information from the advertisement playback control device, and a playback unit that plays back advertising content permitted to be played based on the received playable information. The invention according to claim 6 relates to an advertisement reproduction terminal constituting the advertisement reproduction system. According to these advertisement reproduction system and advertisement reproduction terminal, the above-described effects relating to the present invention can be obtained.

The block diagram which shows schematic structure of a karaoke system. Explanatory drawing which shows the reproduction | regeneration propriety determination method of advertisement content. The flowchart which shows the procedure of the main process which a center server performs. The flowchart which shows the procedure of the reproduction | regeneration processing which an advertisement reproduction | regeneration terminal performs.

Hereinafter, an embodiment of the present invention will be described with reference to the drawings. In addition, this invention is not limited to the following embodiment, It is possible to implement in various aspects.
[Description of karaoke system configuration]
As shown in FIG. 1, the karaoke system of the embodiment includes a center server 1 connected to a wide area network, a karaoke device 2, a remote control terminal 3, and an advertisement playback terminal 4 arranged in each karaoke room of a karaoke store. And a POS terminal 5 arranged at each karaoke store. In FIG. 1, one of the karaoke rooms provided in the karaoke store is taken as an example. In addition, it is assumed that a plurality of karaoke stores are connected to the wide area network.

  The center server 1 is a server device that distributes advertisement content data to each advertisement playback terminal 4 in the karaoke store. The center server 1 is composed of an information processing apparatus having an appropriate processing capability. The center server 1 includes a control unit 10, a database unit 11, a communication unit 12, and the like as a hardware configuration. The control unit 10 is an information processing device mainly composed of a CPU, a ROM, a RAM, an I / O, and the like, and executes various processes relating to distribution of advertising content and control of whether or not playback is possible regarding the distributed advertising content ( Details will be described later). The database unit 11 is a database that stores advertisement content data, management information related to a karaoke store, and the like. The communication unit 12 is a communication interface for communicating with the advertisement reproduction terminal 4 and the POS terminal 5 by connecting to a wide area network.

  The database unit 11 stores a large number of advertisement contents to be distributed to the advertisement reproduction terminal 4. The advertising content is video information for advertising various products and services to customers of the karaoke service. Each advertisement content has a range of a karaoke room (that is, advertisement reproduction terminal 4) that is permitted to be reproduced, according to a contract between an advertiser providing the advertisement and a karaoke service operator. Therefore, for each advertisement content, a part of all advertisement playback terminals 4 is selected as a terminal that permits playback according to the real-time usage status of the karaoke apparatus 2 in each karaoke room. Yes.

  The database unit 11 stores store management information related to each karaoke store and statistical information related to the usage status of each room in the karaoke store. Store management information, for each karaoke store to be managed, belonging area, store name, business hours, room number of each karaoke room, identification information of karaoke equipment installed in each karaoke room, and installed in each karaoke room This is information associated with the identification information of the advertisement reproduction terminal 4 that has been assigned. In addition, as information indicating the attribute (installation attribute) of the place where the karaoke device 2 is installed, information such as the size of the karaoke room (large room, small room, etc.) and purpose (for stage, instrument performance), etc. May be stored. The statistical information is information in which the number of users is accumulated as an index indicating the usage status of each karaoke room (that is, the karaoke device 2).

  The karaoke apparatus 2 and the advertisement reproduction terminal 4 are connected to a wide area network via a broadband router BR provided in a LAN in the karaoke store. In addition, the remote control terminal 3 relays the wireless LAN access point AP in the wireless LAN infrastructure mode, connects to the LAN in the karaoke store, and further connects to the wide area network via the broadband router BR.

  In a karaoke room in the karaoke store, a karaoke device 2, a remote control terminal 3, an advertisement playback terminal 4, a main display 21, and a sub display 45 are installed. The main display 21 is connected to the karaoke apparatus 2. On the main display 21, a video for karaoke service output from the karaoke device 2 is displayed. On the other hand, the sub display 45 is connected to the advertisement reproduction terminal 4. On the sub display 45, an advertisement video directed to a user who uses the karaoke apparatus 2 in the karaoke room is displayed.

  The karaoke apparatus 2 is a business apparatus that performs karaoke performance based on karaoke songs distributed through a network and provides karaoke services to users. The karaoke apparatus 2 is configured to be capable of data communication with the remote control terminal 3, the advertisement reproduction terminal 4, and the center server 1 via the in-store LAN or the wide area network. The karaoke apparatus 2 displays a background image and a lyrics telop of the song on the main display 21 while playing the accompaniment music of the song requested by the user. In addition, the karaoke apparatus 2 allows a user having a use account of the system to log in through a predetermined procedure, thereby requesting (reserving) a song to be played or performing the performance of each logged-in user who is the logged-in user. This is performed in association with the identification information. Since other functions and configurations of the karaoke apparatus 2 are in accordance with known techniques, a detailed description thereof is omitted here.

  The remote control terminal 3 is a communication terminal device for remotely operating the karaoke device 2 in the karaoke room. The remote control terminal 3 accepts a predetermined login operation from a customer who has a usage account for this system. When the login operation is accepted, the remote control terminal 3 transmits a login request to the karaoke device 2 to be operated, and receives a result of success or failure of login from the karaoke device 2. When the login of the user is established, the remote control terminal 3 accepts a request operation for reserving a song that the login user desires to play in association with the identification information of the login user. Then, performance request information including the song number of the requested song and the identification information (user name) of the requested user is transmitted to the karaoke apparatus 2 to be operated by wireless LAN communication or infrared communication.

  The advertisement reproduction terminal 4 is a business information processing apparatus that reproduces the video of the advertisement content distributed from the center server 1, and is embodied by a computer device such as a personal computer. The advertisement playback terminal 4 includes a control unit 40, a storage unit 41, a communication unit 42, a video control unit 43, and the like as a hardware configuration. The control unit 40 is an information processing device mainly composed of a CPU, a ROM, a RAM, an I / O, and the like, and executes processing related to reproduction of advertisement content.

  The storage unit 41 is a storage device configured by a hard disk drive, a nonvolatile semiconductor memory, or the like. The storage unit 41 is provided with a program storage area and an advertisement content storage area as a part thereof. In the advertisement content storage area, advertisement content distributed from the center server 1 is stored. The communication unit 42 is a communication interface for connecting to the LAN in the karaoke store and communicating with the karaoke apparatus 2 and the center server 1.

  The advertisement reproduction terminal 4 sequentially reproduces the advertisement content that it holds in accordance with the reproduction order list created based on the reproduction availability information distributed from the center server 1. The reproduced video of the advertising content is displayed on the sub display 45. The sub display 45 is embodied by a liquid crystal panel display (LCD), for example.

  The POS terminal 5 constitutes a point-of-sale system (POS system), and is an accounting processing terminal that performs accounting processing for users of karaoke services and sales management of services. The POS terminal 5 is embodied by an information processing device such as a dedicated register device or a personal computer. The POS terminal 5 sends, to the center server 1 for a predetermined time, separately from the transmission to the conventional POS server 6, usage information including information relating to the usage status of each karaoke device 2 input during the accounting process for the customer. The data is transmitted collectively (for example, every hour). This usage information is information indicating the usage status when the karaoke device 2 in each karaoke room is used by a customer, and includes information such as a store name, a karaoke room identification number (room number), and the number of users. .

[How to decide whether or not to play advertisement content]
A method for determining whether or not the advertisement content can be reproduced by the center server 1 will be described with reference to FIG. In the present embodiment, the center server 1 determines a karaoke room for which reproduction is permitted for each advertising content to be controlled, based on the number of users of each karaoke device 2 accumulated based on usage information from the POS terminal 5.

  FIG. 2A is an example of statistical information regarding the number of users of the karaoke apparatus 2 managed by the center server 1. This statistical information is a set of records in which information items “store name”, “room number”, “region”, and “number of customers” associated with each karaoke device 2 are described. The store name is an information item indicating the name of the karaoke store where the karaoke apparatus 2 is installed. The room number is an information item indicating the identification number of the karaoke room in which the karaoke apparatus 2 is installed in the karaoke store. In addition, it is equivalent even if it uses the identification information (for example, identification number) of the karaoke apparatus 2 corresponding to a karaoke room instead of a room number. The area is an information item indicating the name of the area to which the karaoke store belongs as information indicating the installation attribute of the karaoke apparatus 2. The number of users is an information item indicating the number of users currently using the karaoke room (that is, the karaoke device 2) based on the usage information collected most recently from each POS terminal 5. In the case of FIG. 2A, the number of users specified at 12:00 and the number of users specified at 13:00 one hour later are shown as an example of the transition of the number of users.

  The example of FIG. 2A is a collection of karaoke apparatuses 2 installed in eight locations S1 to S4 and K1 to K4 in store names “Shinagawa” (region: Tokyo) and “Kanayama” (region: Aichi). This is based on statistical information on the number of users. Hereinafter, a description will be given assuming that a certain advertisement content A is defined to be permitted to be played back by the advertisement playback terminal 4 in the karaoke room that covers the number of users corresponding to 50% of the total number of users. Here, based on the statistical information of FIG. 2A, the reproduction of the advertising content A is permitted so that the total number of users of the karaoke room permitted to be reproduced is 50% of the total number of users of all the karaoke rooms. The karaoke room to be played (that is, the advertisement playback terminal 4) is determined. In addition, the karaoke room which permits the reproduction of the advertising content A is determined so that the number of users by region of the karaoke room which allows the reproduction is equalized.

  Specifically, the karaoke room that satisfies the number of users corresponding to 50% of the total number of users of all karaoke rooms is determined without particularly determining the number of karaoke rooms permitted to reproduce the advertising content A. There is a decision method. For example, karaoke rooms with the largest number of users are added to the playback permission target in order, and the total number of users in the karaoke room selected as the playback permission target satisfies 50% of the total number of users in all karaoke rooms. A method may be considered in which the selection is terminated at the point of time.

  Alternatively, after determining the number of karaoke rooms allowed to reproduce the advertising content A in advance, the number of users corresponding to 50% of the total number of users in all karaoke rooms within the range of karaoke rooms allowed You may decide the karaoke room to fill. For example, first, it is set that reproduction is permitted to the permitted number of karaoke rooms corresponding to 50% of all karaoke rooms. And the combination of the karaoke room which satisfy | fills the user number of 50% of the sum total of the user number of all the karaoke rooms within the range of the permitted number of karaoke rooms is derived by calculation.

  FIG. 2B is an example of determining a karaoke room in which the reproduction of the advertising content A is permitted. In the example of determination based on the number of users at 12 o'clock, four rooms S1, S4, K1, and K3 are selected as karaoke rooms that are permitted to be played. At this time, the total number of users a in all 8 rooms is 12 people. On the other hand, the total number of users b in 4 rooms determined to be reproducible is 6, which is 50% of the total number of users a in all 8 rooms. The number of karaoke rooms permitted to be played by region is approximately 50% of the total number of users in Tokyo and Aichi. Based on the determination result, the center server 1 distributes reproduction availability information indicating whether or not the advertising content A can be reproduced to the advertisement reproduction terminal 4 in each karaoke room. If the target number is set according to the ratio of the total number of karaoke rooms allowed to be played back to the total number of guests in all rooms, it is possible if the total number of users cannot be completely equal to the target number. A reproduction permission target of a combination that is as close as possible is selected.

  Next, in the example of determination based on the number of users at the time of 13:00, four rooms S2, S3, K2, and K4 are selected as karaoke rooms that are permitted to be played back. What is the karaoke room selected at the time of 12:00? has been changed. At this time, the total number of users a ′ in all 8 rooms is 16 people. On the other hand, the total number b ′ of users in four rooms determined to be reproducible is 8, which is 50% of the total number of users a ′ in all eight rooms. The number of karaoke rooms permitted to be played by region is approximately 50% of the total number of users in Tokyo and Aichi. Based on the determination result, the center server 1 distributes reproduction availability information indicating whether or not the advertising content A can be reproduced to the advertisement reproduction terminal 4 in each karaoke room.

  By the way, settings related to the number of advertisement viewers, such as the ratio of the total number of users in the karaoke room that allows the playback of advertising content to the total number of all users, are contracts with advertisers. It can be determined as appropriate. Also, regarding the distribution ratio of the number of users in the karaoke room that allows playback, the advertiser and karaoke are distributed so that the number of users in each region is evenly distributed or concentrated in a specific region. This can be determined as appropriate based on a contract with the service operator.

[Description of processing executed by center server 1]
The procedure of main processing executed by the control unit 10 of the center server 1 will be described with reference to the flowchart of FIG. This process is repeatedly executed while the center server 1 is operating.

  In S <b> 100, the control unit 10 determines whether there is registration of new advertisement content to be distributed to the advertisement playback terminal 4. When there is a new registration of advertisement content (S100: YES), the control unit 10 proceeds to S102. On the other hand, when there is no new registration of advertising content (S100: NO), control part 10 progresses to S104.

  In S <b> 102, which proceeds when there is a new registration of advertising content, the control unit 10 stores the input advertising content data in a predetermined area of the database unit 11. In S104, the control part 10 determines whether the usage information regarding the usage status of each karaoke apparatus 2 in the store has been received from the POS terminal 5 in the karaoke store. Usage information is transmitted at regular intervals from the POS terminal 5 installed in each karaoke store. The usage information includes information such as a store name, a karaoke room identification number (room number), and the number of users. When the usage information is received from the POS terminal 5 (S104: YES), the control unit 10 proceeds to S106. On the other hand, when the usage information has not been received from the POS terminal 5 (S104: NO), the control unit 10 proceeds to S110.

  In S <b> 106 that proceeds when the usage information is received from the POS terminal 5, the control unit 10 updates the statistical information regarding the usage status of the karaoke apparatus 2 based on the received usage information. In the present embodiment (see FIG. 2A), the number of users indicated by the received usage information is reflected in the number of users of the corresponding karaoke device 2 in the statistical information.

  In the next S108, the control unit 10 determines the advertisement reproduction terminal 4 that permits the reproduction of each advertisement content for each individual advertisement content held based on the usage status of each karaoke device 2 indicated by the statistical information. To do. The method of determining the advertisement playback terminal 4 that permits the playback of advertisement content is as described above with reference to FIG. The control unit 10 creates a reproduction availability list in which a list of which advertisement reproduction terminals 4 are permitted to reproduce or which advertisement reproduction terminals 4 are incapable of reproduction for each advertisement content that is held.

  In S110, the control part 10 determines whether the acquisition request | requirement of the reproduction | regeneration permission information regarding advertisement content was received from the advertisement reproduction terminal 4 in a karaoke room. It should be noted that the reproduction request information acquisition request is periodically transmitted from each advertisement reproduction terminal 4. When the reproduction request information acquisition request is received from the advertisement reproduction terminal 4 (S110: YES), the control unit 10 proceeds to S112. On the other hand, when the acquisition request for the reproduction permission / inhibition information is not received from the advertisement reproduction terminal 4 (S110: NO), the control unit 10 proceeds to S114.

  In S112, which is performed when a request for acquiring reproduction permission information is received from the advertisement reproduction terminal 4, the control unit 10 obtains reproduction permission information corresponding to the requesting advertisement reproduction terminal 4 based on the reproduction permission list currently held. Generated and distributes the generated reproduction availability information to the requesting advertisement reproduction terminal 4. The reproduction permission information distributed here includes information indicating which advertising content is permitted to be reproduced in the requesting advertisement reproduction terminal 4 or which advertising content is not permitted to be reproduced.

  Alternatively, instead of distributing the reproduction permission information after receiving an acquisition request from the advertisement reproduction terminal 4 in S110 and S112, each advertisement reproduction terminal 4 is voluntarily handled for each advertisement reproduction terminal 4 at predetermined time intervals. The reproduced availability information may be distributed.

  In next S <b> 114, the control unit 10 determines whether or not an advertisement content acquisition request has been received from the advertisement playback terminal 4 in the karaoke room. The advertisement content acquisition request is periodically transmitted from each advertisement playback terminal 4. When the advertisement content acquisition request is received from the advertisement reproduction terminal 4 (S114: YES), the control unit 10 proceeds to S116. On the other hand, when the advertisement content acquisition request has not been received from the advertisement reproduction terminal 4 (S114: NO), the control unit 10 proceeds to S118.

  In S <b> 116, which is performed when an advertisement content acquisition request is received from the advertisement playback terminal 4, the control unit 10 distributes the currently owned advertisement content to the requesting advertisement playback terminal 4. Here, for example, the undelivered advertisement content corresponding to the difference between the advertisement content list already held by the requesting advertisement reproduction terminal 4 and the advertisement content held by the center server 1 in the database unit 11 is displayed. To deliver. In next S118, the control unit 10 determines whether or not to end the operation of the system. If the system is not terminated (S118: NO), the control unit 10 returns to S110. On the other hand, when ending the system (S118: YES), the control unit 10 ends the main process.

[Description of processing executed by advertisement reproduction terminal 4]
The procedure of the reproduction process executed by the control unit 40 of the advertisement reproduction terminal 4 will be described with reference to the flowchart of FIG. This process is repeatedly executed while the system of the advertisement reproduction terminal 4 is operating.

  In S <b> 200, the control unit 40 acquires advertisement content data from the center server 1. Here, the control unit 40 transmits an advertisement content acquisition request to the center server 1. Then, the advertisement content data is received as a response from the center server 1 to the acquisition request. At this time, for example, a list of currently owned advertising content is transmitted to the center server 1 and unacquired advertising content corresponding to the difference from the advertising content held by the center server 1 is received. The control unit 40 stores the received advertisement content data in the advertisement content storage area of the storage unit 41.

  In the next step S202, the control unit 40 acquires reproduction permission / prohibition information regarding the advertising content from the center server 1. Here, the control unit 40 transmits an acquisition request for reproduction permission / prohibition information to the center server 1. Then, the reproduction permission information is received as a response from the center server 1 to the acquisition request. This reproducibility information includes information indicating which advertising content can be reproduced by the self-advertisement reproducing terminal 4 or which advertising content cannot be reproduced. In S204, the control unit 40 reproduces the advertising content permitted to be reproduced based on the reproduction availability information received in S202. Here, a reproduction list is created by extracting advertisement contents that are permitted to be reproduced in the reproduction availability information from the advertisement contents that are currently held. Then, the advertisement content to be reproduced is sequentially loop-reproduced according to the reproduction order indicated by the created reproduction list.

  In S206, the control unit 40 determines whether or not a predetermined time (for example, 1 hour) has elapsed since the previous reproduction availability information was acquired. When the predetermined time has elapsed (S206: YES), the control unit 40 proceeds to S208. On the other hand, when the predetermined time has not elapsed (S206: NO), the control unit 40 proceeds to S212.

  In S <b> 208, which proceeds when the predetermined time has elapsed, the control unit 40 acquires reproduction permission / prohibition information regarding the advertising content from the center server 1. Here, the control unit 40 transmits an acquisition request for reproduction permission / prohibition information to the center server 1. Then, the reproduction permission information is received as a response from the center server 1 to the acquisition request. Alternatively, in S206 and S208, instead of transmitting the acquisition request voluntarily from the advertisement playback terminal 4 side and acquiring the playback permission information, the playback permission information periodically distributed from the center server 1 side is received. May be.

  In next step S210, the control unit 40 reproduces the advertising content permitted to be reproduced based on the reproduction availability information received in step S208. Here, the advertisement content defined as playable in the newly obtained playability information is extracted, and the existing play list is updated. Then, the advertising content to be reproduced is sequentially loop-reproduced according to the reproduction order indicated by the updated reproduction list.

  In S212, the control unit 40 determines whether or not to end the operation of the system. If the system is not terminated (S212: NO), the control unit 40 returns to S206. On the other hand, when the system is terminated (S212: YES), the control unit 40 terminates the reproduction process.

[effect]
The karaoke system of the embodiment has the following effects.
According to the present invention, the karaoke room has a predetermined permission ratio so that the number of users of the karaoke room (that is, the karaoke apparatus 2) permitting the reproduction of the advertising content is a predetermined permission ratio based on the total number of all karaoke room users. It is determined. Then, the advertisement reproduction terminal 4 reproduces the advertisement content according to the reproduction availability information received from the center server 1, thereby controlling the reproduction availability of the distributed advertisement content. By doing in this way, even if the range of the advertisement reproduction terminal 4 that permits reproduction is different for each advertisement content, the usage degree of the karaoke device 2 corresponding to the advertisement reproduction terminal 4 that permits reproduction is equal. From the viewpoint, it is possible to provide a fair advertising effect for the advertiser. Thereby, for example, a biased situation in which only the advertisement reproduction terminal 4 corresponding to the karaoke apparatus 2 with a very small number of users is determined as a terminal that permits reproduction is eliminated. In addition, by acquiring the real-time number of users of the karaoke device 2, it is possible to control whether or not the advertising content can be reproduced in a flexible manner according to the usage status of the karaoke device 2 that changes according to the time zone. In particular, by determining the advertisement playback terminal 4 that permits the playback of advertisement content using the number of users of the karaoke apparatus 2 as an index, it is possible to reflect a more detailed usage situation than a simple usage time.

  In addition, the advertisement playback terminals 4 that permit the playback of advertisement content are distributed evenly in each area, or concentrated in a specific area, and so on, in a flexible manner that takes into account equal advertising effects and regionality. , Whether or not the advertisement content can be reproduced can be determined.

[Modification]
In the karaoke system in the above-described embodiment, the center server 1 is configured to collect information related to the number of users of each karaoke device 2 from the POS terminal 5 of each karaoke store. Separately from this, the center server 1 is provided with a store management server that collects and centrally manages information related to the usage status of the karaoke apparatus 2 in each karaoke room from the POS terminal 5 in each karaoke store. Also good. In that case, the center server 1 accumulates statistical information on the number of users of each karaoke device 2 based on the information acquired from the store management server.

  Alternatively, the center server 1 may acquire information indicating the number of users of each karaoke device 2 from each karaoke device 2. In that case, the center server 1 may specify the number of users of each karaoke device 2 based on the reception status of performance requests in each karaoke device 2 and the login information of the users.

  In the karaoke system in the above-described embodiment, the advertisement reproduction terminal 4 that applies “region” as the installation attribute indicating the attribute of the installation location of the karaoke device 2 and permits the reproduction of the advertisement content so as to satisfy the distribution ratio by region. The configuration is determined. Separately from this, the installation attributes include “store” where the karaoke device 2 is installed, “room type” regarding the size (large room / small room, etc.) and purpose (for stage, musical instrument, etc.) of the karaoke room. , It may be adopted as an installation attribute.

  By doing in this way, for example, when there are a plurality of karaoke stores in the same area, it is possible to perform an operation of permitting the reproduction of the advertising content evenly in both stores. Alternatively, when there is a type such as the size or purpose of the karaoke room, it is possible to perform the operation of permitting the reproduction of the advertisement content evenly for a specific type of karaoke room.

[Correspondence with configuration described in claims]
The correspondence between the configuration described in the embodiment and the configuration described in the claims is as follows.
The center server 1 corresponds to an advertisement reproduction control device. The control unit 10 and the communication unit 12 of the center server 1 correspond to an acquisition unit and a transmission unit. The control unit 10 of the center server 1 corresponds to a determination unit. The database unit 11 of the center server 1 corresponds to a storage unit.

  The control unit 40 and the communication unit 42 of the advertisement reproduction terminal 4 correspond to reception means. The control unit 40 of the advertisement reproduction terminal 4 corresponds to a reproduction unit.

  DESCRIPTION OF SYMBOLS 1 ... Center server, 10 ... Control part, 11 ... Database part, 12 ... Communication part, 2 ... Karaoke apparatus, 21 ... Main display, 3 ... Remote control terminal, 4 ... Advertisement reproduction terminal, 40 ... Control part, 41 ... Memory | storage part , 42 ... communication section, 43 ... video control section, 45 ... sub-display, 5 ... POS terminal, AP ... wireless LAN access point, BR ... router.

Claims (6)

An advertisement playback control device that controls playback of advertisement content for a plurality of advertisement playback terminals that output advertisements,
For a plurality of karaoke devices respectively corresponding to the plurality of advertisement reproduction terminals, an acquisition means for acquiring usage status information indicating the current number of users;
Based on the usage status information acquired by the acquisition means, advertisement reproduction corresponding to some permitted karaoke devices satisfying the permitted number of users corresponding to a predetermined permission ratio out of the total number of users regarding the plurality of karaoke devices A determination means for determining a terminal;
Transmitting means for transmitting playable information indicating that the reproduction of the advertisement content is permitted to the advertisement reproduction terminal determined by the determination means;
An advertisement playback control device comprising: The advertisement reproduction control device according to claim 1,
The determination means satisfies a permitted number of persons corresponding to a predetermined permission ratio in a total number of users regarding the plurality of karaoke apparatuses and a permitted number corresponding to a predetermined permission ratio among the number of the plurality of karaoke apparatuses. Determine ad playback terminals for some of the karaoke devices that are allowed,
An advertisement playback control device comprising: In the advertisement reproduction control device according to claim 1 or 2,
Storage means for storing an installation attribute indicating an attribute of the place where the karaoke device is installed;
The determining means determines an advertisement reproduction terminal in which an installation attribute of the permitted karaoke device satisfies a predetermined distribution ratio;
An advertisement reproduction control device characterized by the above. In the advertisement reproduction control device according to any one of claims 1 to 3,
The transmitting means transmits playable information indicating that the reproduction of the advertisement content is permitted to an advertisement reproduction terminal corresponding to the permitted karaoke apparatus, and the advertisement is transmitted to the advertisement reproduction terminal corresponding to the karaoke apparatus that is not permitted. Sending non-playable information indicating that content playback is prohibited,
An advertisement reproduction control device characterized by the above. An advertisement reproduction system comprising: a plurality of advertisement reproduction terminals that output advertisements; and an advertisement reproduction control device that controls reproduction of advertisement content for the plurality of advertisement reproduction terminals,
The advertisement playback control device includes:
For a plurality of karaoke devices respectively corresponding to the plurality of advertisement reproduction terminals, an acquisition means for acquiring usage status information indicating the current number of users;
Based on the usage status information acquired by the acquisition means, advertisement reproduction corresponding to some permitted karaoke devices satisfying the permitted number of users corresponding to a predetermined permission ratio out of the total number of users regarding the plurality of karaoke devices A determination means for determining a terminal;
Transmitting means for transmitting reproducible information indicating that the reproduction of the advertising content is permitted to the advertisement reproducing terminal determined by the determining means,
The advertisement playback terminal
Receiving means for receiving the playable information from the advertisement playback control device;
Replaying means for replaying advertisement content permitted to be replayed based on reproducible information received by the receiving means;
An advertisement playback system characterized by The advertisement reproduction terminal used in an advertisement reproduction system including a plurality of advertisement reproduction terminals that output advertisements and an advertisement reproduction control device that controls reproduction of advertisement content for the plurality of advertisement reproduction terminals,
The advertisement playback control device includes:
For a plurality of karaoke devices respectively corresponding to the plurality of advertisement reproduction terminals, an acquisition means for acquiring usage status information indicating the current number of users;
Based on the usage status information acquired by the acquisition means, advertisement reproduction corresponding to some permitted karaoke devices satisfying the permitted number of users corresponding to a predetermined permission ratio out of the total number of users regarding the plurality of karaoke devices A determination means for determining a terminal;
Transmitting means for transmitting reproducible information indicating that the reproduction of the advertising content is permitted to the advertisement reproducing terminal determined by the determining means,
The advertisement playback terminal
Receiving means for receiving the playable information from the advertisement playback control device;
Replaying means for replaying advertisement content permitted to be replayed based on reproducible information received by the receiving means;
An advertisement playback terminal characterized by

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