JP2004152180A - System and program for deciding advertisement rate - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system and a program for deciding advertisement rate for deciding an advertisement rate for every location of a toilet in accordance with use situations of the toilet. <P>SOLUTION: A sensor 211 performs detection when a user uses a private room 201 of the toilet 20. Detection data are transmitted to a relay server 221 via a private room information transmission and reception part 222. The relay server 221 calculates the number of users and duration of using time of the private room 201 from the detection data. The data on the calculated number of users and duration of using time are transmitted to a management server 11 within a data center via the Internet N. A control unit 110 in the management server 11 obtains points per duration of using time, points per the number of users, and using time points per person and weighs them. Then, a coefficient taking into account installation environment of the toilet is multiplied and a rank value is obtained. The control unit 110 collates the rank value with an advertisement rate rank table and decides the advertisement rate in the private room 201. <P>COPYRIGHT: (C)2004,JPO

Description

【００１３】
１２は配信サーバであり、広告主３からインターネットＮを介して送信される広告のＷｅｂページを管理している。また、災害など緊急時には強制的に情報をトイレへ配信する機能を有する。
１３はＷｅｂサーバであり、トイレ内に配信されるトイレ内広告配信サイトＡを管理している。このサイトＡは、トイレに配信する広告のＷｅｂページそれぞれにリンクしており、広告のＷｅｂページの検索機能を有する。
１４はインターネットＮを介してビル２のサーバや広告主３とデータのやり取りをする送受信部である。
【００１４】
ビル２のトイレ２０内には、個室２０１〜２０３が設置されている。個室２０１〜２０３は、それぞれ個室の壁面に設置されたセンサ２１１〜２１３（検知手段）、液晶による小型の表示パネル２３１〜２３３を有する。表示パネル２３１〜２３３は個室の壁面に、利用者の個室使用時に見やすい位置に設置される。
【００１５】
２２はビル２内にあって、トイレ２０を管理する管理施設である。管理施設２２内の中継サーバ２２１（算出手段）は、トイレ２０内の各種装置を制御する。また、各トイレの個室毎の利用者数や利用時間、送受信部１４から送信された広告データを保持する記憶部を有する。また、インターネットＮを介して、データセンタ１の送受信部１４とデータのやり取りを行う。２２２は管理施設２２内にある個室情報送受信部であり、センサ２１１〜２１３で検知した情報を無線ＬＡＮを介して受信し、中継サーバ２２１に伝送する。他に、無線ＬＡＮを介して、中継サーバ２２１で受信した広告データを表示パネル２３１〜２３３に送信する。
４はインターネットＮに接続可能な外部端末である。
【００１６】
次に、上記構成の動作について図２を参照して説明する。
データセンタ１の送受信部１４は、広告データをビル２の中継サーバ２２１に送信する（ステップＳａ１）。中継サーバ２２１は、その広告データを記憶部に保持する（ステップＳｂ１）。
トイレ２０の個室２０１に利用者が入ると、壁面のセンサ２１１が赤外線で検知する（ステップＳｂ３）。センサ２１１は個室情報送受信部２２２に、無線ＬＡＮで検知情報を送信する。個室情報送受信部２２２は中継サーバ２２１にその検知情報を送る。中継サーバ２２１はその検知情報により、個室２０１に利用者が入室したことを認識し、記憶部に保持していた広告データを、個室情報送受信部２２２を介して個室２０１の表示パネル２３１に表示する（ステップＳｂ５）。また、中継サーバ２２１は、あらかじめ記憶部に保持していた個室２０１の利用者数に１を加える（ステップＳｂ６）。また中継サーバ２２１は、センサ２１１が利用者を検知した時間ｔ１を入室時間として計測し、記憶部に保持する（ステップＳｂ７）。
【００１７】
利用者が個室２０１を退出すると、センサ２１１が退出を検知し、個室情報送受信部２２２に検知情報を送信する。個室情報送受信部２２２が中継サーバ２２１にその検知情報を送ると、中継サーバ２２１は、個室２０１から利用者が退出したことを認識し、表示パネル２３１での広告表示を停止する。また、中継サーバ２２１は、センサ２１１が検知した時間ｔ２を退出時間として計測し、記憶部に保持する（ステップＳｂ９）。中継サーバ２２１は、ステップＳｂ９で得た退出時間ｔ２からステップＳｂ７で得た入室時間ｔ１を減じ、利用者が個室２０１を利用した利用時間（ｔ２−ｔ１）を算出して記憶部に保持しておく（ステップＳｂ１１）。
同様にして中継サーバ２２１は、利用者が個室２０１〜２０３のいずれかを利用する毎に、個室毎の利用時間を算出し、個室毎の利用者数に「１」を加算して記憶部に保持する。
【００１８】
そして、ある一定時間、例えば１日経過すると、中継サーバ２２１は、インターネットＮを介してデータセンタ１の送受信部１４に、記憶部に保持していた個室２０１〜２０３それぞれの、利用者数の合計と利用者ひとり当たりの利用時間データすべてを送信する（ステップＳｂ１３）。
送受信部１４は、中継サーバ２２１から送信された個室２０１〜２０３それぞれの利用者数合計とひとり当たりの利用時間データを、Ｗｅｂサーバ１３を介して管理サーバ１１に伝送する。管理サーバ１１のデータベース１１２は、これらデータを記憶する（ステップＳａ５）。
そして制御部１１０は、データベース１１２に記憶した利用者数と利用時間のデータを元にして、配信アプリケーション１１１を用いてトイレの設置場所等の要素により個室２０１〜２０３毎に重み付けを行い（ステップＳａ７）、ランク付けをして個室２０１〜２０３の広告料金を決定する（ステップＳａ９）。
【００１９】
ここで、ステップＳａ７、Ｓａ９における制御部１１０の詳細な動作について以下に説明する。
まず、個室２０１〜２０３それぞれの利用時間により、一定時間における利用時間数の割合である利用時間率を計算し、係数を掛けて利用時間率ポイントを求める。これは、各個室に広告を配信する際、一定時間内の個室の利用時間数が多いほど、個室内に広告表示を行う回数が多くなり、宣伝効果が大きいと考えるからである。例えば、個室２０１において、１時間における各利用者の利用時間（ｔ２−ｔ１）の総計を計算し、その総計が３０分である場合、利用時間率は３０／６０＝０．５である。これにあらかじめ設定された利用時間率の係数１００を掛ける。よってこの場合、個室２０１の利用時間率ポイントは５０となる。
【００２０】
次に、個室２０１〜２０３それぞれの利用者数に係数を掛けた、利用者数ポイントを求める。これは、利用者数が多いほど宣伝効果が大きいと考えるからである。例えば、個室２０１での１日における利用者数が６０人である場合、あらかじめ設定された係数５を掛ける。よってこの場合、個室２０１の利用者数ポイントは３００となる。
【００２１】
次に、利用者ひとり当たりの利用時間（ｔ２−ｔ１）を参照し、その利用時間がある一定時間を超過した人の数を調べ、その人数に係数を掛けた、同一人物利用時間ポイントを求める。これは、ある一定時間を１サイクルとして、何本かの広告を表示するよう設定するので、１サイクルの時間以上同一人物が個室に居ると、同じ広告を繰り返し見ることになり、宣伝効果が落ちると考えるからである。
例えば、個室２０１では、１０秒の広告を５本、計５０秒間表示して１サイクルとする。１日で個室２０１に５０秒以上居た利用者数が６人である場合、利用者数「６」にあらかじめ設定された同一人物利用時間の係数「−２」を掛ける。よってこの場合、個室２０１の同一人物利用時間ポイントは−１２となる。
【００２２】
上記同一人物利用時間ポイントは、利用者ひとり当たりの利用時間（ｔ２−ｔ１）を参照し、その利用時間がある一定時間を超過した人の数を調べ、その人数を用いた逆数と係数を掛けて求めてもよい。例えば、個室２０１では、１０秒の広告を５本、計５０秒間表示して１サイクルとする。１日で個室２０１に５０秒以上居た利用者数が６人である場合、この利用者数「６」に１を加算し、その逆数１／（６＋１）と、あらかじめ設定された同一人物利用時間の係数「１０」を掛ける。上記利用者数に１を加算するのは、上記利用者数が０人の場合も想定されるためである。よってこの場合、個室２０１の同一人物利用時間ポイントは１．４３となる。
【００２３】
以上、利用時間率ポイント、利用者数ポイント、同一人物利用時間ポイント（この例では負の係数を掛けて求めたものを用いる）を足し合わせた個室２０１のポイント３３８に、表１に示すトイレの男女区分、ビル２の所在エリア、ビルの種別、フロア階数、曜日による設置環境の係数を掛けていく。個室２０１の設置環境が、男子トイレの大便部、都内エリアのオフィスビル５Ｆである場合、次式で表される。
３３８×１．２×１．３×１．５×１．２＝９４９．１０４・・・（１）
（１）式による計算の結果、約９４９となる。これに、広告を流したい曜日の係数を掛けてランク値を求める。月曜日に配信したい場合、次式で表される。
９４９×１．５＝１４２３．５・・・（２）
（２）式の計算結果を表２に示す。
【００２４】
【表２】

【００２５】
（２）式の計算結果を、あらかじめ設定した料金ランク表（表３参照）に照合し、広告料金を決定する。ランク表は、ポイントに対応してランクＡ〜Ｆを定め、そのランク毎に広告料金を設定している。
よって、個室２０１の月曜日の料金ランクはＡ、広告料金は１００万円となる。
【００２６】
【表３】

【００２７】
制御部１１０は、配信アプリケーション１１１を用いて上記のように個室毎、曜日により広告料金を計算し、広告料金表を作成する（ステップＳａ１１）。広告料金表の例を表４に示す。
【００２８】
【表４】

【００２９】
配信サーバ１２は、配信アプリケーション１１１で作成した広告料金表を、送受信部１４からインターネットＮを介して広告主３に提示する。広告主３は、送受信部１４を介して配信サーバ１２に広告のＷｅｂページを送信し、提示された広告料金を参照しながら希望個室、希望曜日を配信サーバ１２に申し込む（ステップＳａ１３）。配信サーバ１２は、広告主３から申し込まれた希望個室、希望曜日の登録データをデータベース１１２に保持させる。
【００３０】
配信サーバ１２は、広告主３から送信された広告のＷｅｂページをＷｅｂサーバ１３に送る。ここでＷｅｂサーバ１３は、広告のＷｅｂページをトイレ内広告配信サイトＡとリンクさせ、トイレの表示パネルに即したテキストデータに変換する。その際、トイレ内広告配信サイトＡのアドレスのみ表示パネルの下部に固定して表示し、広告データが変動するような表示を行えるようデータ変換する（ステップＳａ１５）。
Ｗｅｂサーバ１３は、広告データを配信する個室、曜日をデータベース１１２から取得する。そして送受信部１４に広告データと、配信する個室、曜日の情報を伝送する。送受信部１４は、インターネットＮを介して中継サーバ２２１に広告を送信する。中継サーバ２２１は、個室情報送受信部２２２を介して、指定された曜日に、指定された個室の表示パネルへ広告を配信する（ステップＳａ１７）。
【００３１】
ところで、利用者がトイレで閲覧した広告をトイレから出た後に再度見たい場合、外部端末４からトイレ内広告配信サイトＡのアドレスを入力してアクセスする。Ｗｅｂサーバ１３は、管理しているトイレ内広告配信サイトＡのＷｅｂページを、外部端末４に送信する。
利用者はこのＷｅｂページにおいて、以前広告を閲覧したトイレの場所や時間、建物などの検索条件を外部端末４から入力して送信する。Ｗｅｂサーバ１３は、送信された検索条件に合った広告のＷｅｂページを配信サーバ１２から検索する。検索結果は広告のＷｅｂページのアドレスとして外部端末４に表示される。利用者は見たい広告のアドレスを選択し広告を再度閲覧する。
【００３２】
以上説明したように、本実施形態によれば、トイレの個室毎に利用者数と利用時間を算出し、その算出値から利用時間率ポイント、利用者数ポイント、同一人物利用時間ポイントを求めて個室毎の重み付けを行う。それにトイレの男女区分、ビルの所在エリア、ビルの種別、フロア階数、曜日による設置環境の係数を掛けてランク値を計算し、このランク値を広告料金ランク表に照合して広告料金を決定する。よって、トイレの設置場所や個室毎の利用状況に合った広告料金の作成を自動で行うことができる。
【００３３】
以上、本発明の実施形態について図面を参照して詳述してきたが、具体的な構成はこの実施形態に限られるものではなく、本発明の要旨を逸脱しない範囲の設計変更等も含まれる。
【００３４】
例えば、トイレ内広告配信サイトＡのアドレスは、トイレ内の表示パネルに表示するのではなく、シール等でトイレに貼付されてもよい。
【００３５】
【発明の効果】
以上の説明で明らかなように、本発明によれば、各トイレの利用者を検知し、前記検知により利用者数と利用時間を算出し、該利用者数と利用時間から利用状況を数値化する。また各トイレの設置環境を数値化する。数値化した各トイレの利用状況および設置環境とに基づき、各トイレの広告価値を数値化して広告料金を決定する。これにより、実際の利用状況に即して各トイレの広告価値が具体的に把握でき、正確かつ公平な広告料金を決定することができる。
また、データベースサーバのアクセス先を覚えていれば、所定の端末でアクセスすることができ、トイレで閲覧した広告を再度閲覧することができる。
【図面の簡単な説明】
【図１】本発明の一実施形態に係るデータセンタ１とビル２の概略構成を示すブロック図である。
【図２】同実施形態におけるデータセンタ１とビル２の動作を示すフローチャートである。
【符号の説明】
１…データセンタ、２…ビル、３…広告主、４…外部端末、１１…管理サーバ、１２…配信サーバ、１３…Ｗｅｂサーバ、１１０…制御部、１１１…配信アプリケーション、１１２…データベース、１４…送受信部、２０…トイレ、２０１〜２０３…個室、２１１〜２１３…センサ、２３１〜２３３…表示パネル、２２…管理施設、２２１…中継サーバ、２２２…個室情報送受信部[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to an advertisement fee determination system that determines an advertisement fee for displaying an advertisement on a monitor installed in a toilet.
[0002]
[Prior art]
In recent years, toilets of public facilities, office buildings, stores, and the like have become clean and functional, and accordingly, the role of the toilets has changed. Toilets are required not only to add to their needs but also to serve as places for rest. In this context, various methods are being considered to effectively utilize the space called the toilet. One method is to install a monitor in the bathroom and present advertisements.
In a related art, there is a technology that presents optimal advertisement information to a user when a sensor detects the user in a public space used by an unspecified number of people such as a public toilet (for example, see Patent Document 1). ).
[0003]
[Patent Document 1]
JP-A-2002-157505
[Problems to be solved by the invention]
By the way, when providing an advertisement in a toilet, considering the gender of the toilet, the number of users, the location of the toilet, the time to display the advertisement, etc., it is efficient for the server and more optimal content for the user. Advertising can be provided. In addition, if an advertisement is displayed on the toilet in consideration of the location and time of the toilet that is frequently used, the advertising effect of the advertisement is increased. Therefore, if an advertisement fee is set according to the use situation of the toilet, for example, a high advertisement fee is set at a place where the toilet is frequently used, it is profitable for the service provider. However, a method for setting such an advertisement fee has not been established.
The present invention has been made in view of such a point, and an object of the present invention is to provide an advertisement fee determination system and a program for determining an advertisement fee for each location of a toilet in accordance with the use state of the toilet.
[0005]
[Means for Solving the Problems]
In order to achieve the above object, the advertisement fee determination system according to claim 1, wherein the advertisement fee determination system determines an advertisement fee when displaying an advertisement on a monitor installed near each toilet, Detecting means for detecting the start and end of use of the toilet, calculating means for calculating the number of users and use time of each toilet based on the detection means, and the number of users and use time, A utilization status quantifying means for quantifying the use status, an installation environment quantification means for quantifying the installation environment of each toilet based on a table in which the installation environment is ranked, and the quantified use status and the installation environment And an advertising value quantifying means for quantifying the advertising value of each toilet, and an advertising fee determining means for determining an advertising fee based on the quantified advertising value. .
[0006]
According to a second aspect of the present invention, in the advertisement fee determining system according to the first aspect, the use status quantifying means adds a numerical value according to a ratio of the use time of each toilet and a numerical value according to the number of users. Then, a numerical value corresponding to the number of users who use the toilet over a certain period of time is subtracted from the result of the addition, and the result is converted into a numerical value.
[0007]
According to a third aspect of the present invention, in the advertisement fee determining system according to the first aspect, the use status quantifying means adds a numerical value according to a ratio of the use time of each toilet and a numerical value according to the number of users. Then, a numerical value corresponding to the reciprocal of the number of users who have used the toilet over a certain period of time is added to the result of the addition to make a numerical value.
[0008]
According to a fourth aspect of the present invention, in the advertisement fee determining system according to the first aspect, the table includes items for each gender of the toilet, a regional area of the building where the toilet is installed, a building type, the number of floors, and a day of the week. It is characterized by being ranked.
[0009]
The invention according to claim 5 is the advertising fee determination system according to claim 1, further comprising a database server connected to a network and storing the advertisement, wherein the database server is provided near the monitor or each toilet. An access destination is displayed, and the database server distributes the advertisement to a predetermined terminal accessed by inputting the access destination and predetermined toilet installation information.
[0010]
7. The advertisement fee determination program according to claim 6, wherein the advertisement fee determination program determines an advertisement fee when an advertisement is displayed on a monitor installed near each toilet, and detects the start and end of use of each toilet. A calculating step of calculating the number of users and the use time of each toilet based on the step and the detection means; and a use status numerical value for quantifying the use status of each toilet by the number of users and the use time. Conversion step, the installation environment quantifying step of quantifying the installation environment of each toilet based on a table that ranks the installation environment, and the advertisement of each toilet based on the quantified usage and installation environment. Compiling an advertising value quantifying step of quantifying the value and an advertising rate determining step of determining an advertising rate based on the quantified advertising value; Characterized in that to execute the over data.
[0011]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, embodiments of the present invention will be described with reference to the drawings.
FIG. 1 is a block diagram showing a schematic configuration of a data center 1 and a building 2 to which an advertisement fee determining system according to an embodiment of the present invention is applied. Reference numeral 11 in the data center 1 denotes a management server, which includes a control unit 110 (use status quantification unit, installation environment quantification unit, advertisement value quantification unit, advertisement fee determination unit), a distribution application 111, and a database 112. The control unit 110 calculates the advertisement fee for the toilet using the distribution application 111, determines the advertisement fee, and creates an advertisement fee table. The database 112 stores coefficient data, advertisement fee rank data, advertisement fee data created by the distribution application 111, and registration data of private rooms and days of the week to distribute advertisements. As shown in Table 1, the coefficient data is a weighting coefficient that is used when determining an advertisement fee and that is weighted according to items such as gender division and location area of the toilet in the building 2.
[0012]
[Table 1]

[0013]
Reference numeral 12 denotes a distribution server which manages a Web page of an advertisement transmitted from the advertiser 3 via the Internet N. It also has a function to forcibly distribute information to toilets in the event of an emergency such as a disaster.
Reference numeral 13 denotes a Web server which manages an in-toilet advertisement distribution site A distributed in the restroom. This site A is linked to each of the web pages of the advertisement delivered to the toilet, and has a search function of the web page of the advertisement.
A transmission / reception unit 14 exchanges data with the server of the building 2 and the advertiser 3 via the Internet N.
[0014]
Private rooms 201 to 203 are installed in the toilet 20 of the building 2. The private rooms 201 to 203 have sensors 211 to 213 (detection means) installed on the wall surfaces of the private rooms, respectively, and small display panels 231 to 233 made of liquid crystal. The display panels 231 to 233 are installed on the wall surface of the private room at a position that is easy to see when the user uses the private room.
[0015]
Reference numeral 22 denotes a management facility for managing the toilet 20 in the building 2. The relay server 221 (calculation means) in the management facility 22 controls various devices in the toilet 20. In addition, it has a storage unit that stores the number of users and the use time of each private room of each toilet, and the advertisement data transmitted from the transmission / reception unit 14. In addition, it exchanges data with the transmission / reception unit 14 of the data center 1 via the Internet N. Reference numeral 222 denotes a private room information transmission / reception unit in the management facility 22, which receives information detected by the sensors 211 to 213 via the wireless LAN and transmits the information to the relay server 221. In addition, advertisement data received by the relay server 221 is transmitted to the display panels 231 to 233 via the wireless LAN.
Reference numeral 4 denotes an external terminal connectable to the Internet N.
[0016]
Next, the operation of the above configuration will be described with reference to FIG.
The transmission / reception unit 14 of the data center 1 transmits the advertisement data to the relay server 221 of the building 2 (Step Sa1). The relay server 221 stores the advertisement data in the storage unit (Step Sb1).
When the user enters the private room 201 of the toilet 20, the sensor 211 on the wall detects the infrared ray (step Sb3). The sensor 211 transmits the detection information to the private room information transmission / reception section 222 by wireless LAN. The private room information transmitting / receiving unit 222 sends the detection information to the relay server 221. The relay server 221 recognizes that the user has entered the private room 201 based on the detection information, and displays the advertisement data held in the storage unit on the display panel 231 of the private room 201 via the private room information transmitting / receiving unit 222. (Step Sb5). Further, the relay server 221 adds 1 to the number of users of the private room 201 held in the storage unit in advance (step Sb6). Further, the relay server 221 measures the time t1 at which the sensor 211 detects the user as the entry time, and stores the time in the storage unit (step Sb7).
[0017]
When the user leaves the private room 201, the sensor 211 detects the leaving, and transmits the detection information to the private room information transmitting / receiving unit 222. When the private room information transmitting / receiving unit 222 sends the detection information to the relay server 221, the relay server 221 recognizes that the user has left the private room 201 and stops displaying the advertisement on the display panel 231. Further, the relay server 221 measures the time t2 detected by the sensor 211 as the exit time, and stores the same in the storage unit (Step Sb9). The relay server 221 subtracts the entry time t1 obtained in step Sb7 from the exit time t2 obtained in step Sb9, calculates the use time (t2-t1) in which the user used the private room 201, and stores the calculated time in the storage unit. (Step Sb11).
Similarly, the relay server 221 calculates the use time for each private room every time the user uses any of the private rooms 201 to 203, adds “1” to the number of users for each private room, and stores the result in the storage unit. Hold.
[0018]
Then, after a certain period of time, for example, one day, the relay server 221 sends the total number of users in each of the private rooms 201 to 203 stored in the storage unit to the transmission / reception unit 14 of the data center 1 via the Internet N. And all the use time data per user is transmitted (step Sb13).
The transmission / reception unit 14 transmits the total number of users in each of the private rooms 201 to 203 and the usage time data per person transmitted from the relay server 221 to the management server 11 via the Web server 13. The database 112 of the management server 11 stores these data (Step Sa5).
Then, the control unit 110 weights each of the private rooms 201 to 203 based on the data such as the number of users and the usage time stored in the database 112 using the distribution application 111 according to factors such as the location of the toilet (Step Sa7). ), Ranking and determining the advertising fee of the private rooms 201 to 203 (Step Sa9).
[0019]
Here, the detailed operation of the control unit 110 in steps Sa7 and Sa9 will be described below.
First, a use time rate, which is a ratio of the number of use times in a certain time, is calculated based on the use time of each of the private rooms 201 to 203, and the coefficient is multiplied to obtain a use time rate point. This is because when distributing an advertisement to each private room, it is considered that the larger the number of hours of use of the private room within a certain period of time, the greater the number of times an advertisement is displayed in the private room and the greater the advertising effect. For example, in the private room 201, the total usage time (t2−t1) of each user in one hour is calculated, and when the total is 30 minutes, the usage time rate is 30/60 = 0.5. This is multiplied by a preset use time rate coefficient of 100. Therefore, in this case, the use time rate point of the private room 201 is 50.
[0020]
Next, the number of users is obtained by multiplying the number of users in each of the private rooms 201 to 203 by a coefficient. This is because the greater the number of users, the greater the advertising effect. For example, when the number of users in the private room 201 per day is 60, the coefficient is multiplied by a preset coefficient 5. Therefore, in this case, the number of users in the private room 201 is 300.
[0021]
Next, with reference to the use time per user (t2-t1), the number of persons whose use time exceeds a certain time is checked, and the same person use time point is obtained by multiplying the number by a coefficient. . In this method, a certain period of time is set as one cycle, and some advertisements are set to be displayed. Therefore, if the same person is in a private room for more than one cycle time, the same advertisement is repeatedly viewed, and the advertising effect is reduced. It is because it thinks.
For example, in the private room 201, five advertisements of 10 seconds are displayed for a total of 50 seconds, which is one cycle. When the number of users who stayed in the private room 201 for 50 seconds or more in one day is six, the number of users “6” is multiplied by a preset coefficient of the same person use time “−2”. Therefore, in this case, the same person use time point in the private room 201 is -12.
[0022]
The same person use time point refers to the use time per user (t2−t1), checks the number of people whose use time exceeds a certain time, and multiplies the reciprocal using the number by a coefficient. You may ask for it. For example, in the private room 201, five advertisements of 10 seconds are displayed for a total of 50 seconds, which is one cycle. When the number of users who stayed in the private room 201 for 50 seconds or more in one day is 6, 1 is added to the number of users “6”, and the reciprocal 1 / (6 + 1) is set to the preset number of use of the same person. Multiply by the time factor "10". The reason why 1 is added to the number of users is that it is assumed that the number of users is 0. Therefore, in this case, the same person use time point in the private room 201 is 1.43.
[0023]
As described above, the point 338 of the private room 201 obtained by adding the use time rate point, the number of users, and the same person use time point (in this example, obtained by multiplying by a negative coefficient) is added to the point 338 of the toilet shown in Table 1. It multiplies the installation environment coefficient by gender division, building 2 location area, building type, floor number, and day of the week. When the installation environment of the private room 201 is the toilet section of the men's toilet and the office building 5F in the Tokyo area, it is expressed by the following equation.
338 × 1.2 × 1.3 × 1.5 × 1.2 = 949.104 (1)
As a result of the calculation by the equation (1), the value is about 949. This is multiplied by the coefficient of the day of the week on which the advertisement is to be played to obtain a rank value. If you want to deliver on Monday, it is expressed by the following formula.
949 × 1.5 = 1423.5 (2)
Table 2 shows the calculation results of the equation (2).
[0024]
[Table 2]

[0025]
The advertisement fee is determined by comparing the calculation result of the formula (2) with a preset fee rank table (see Table 3). The rank table defines ranks A to F corresponding to points, and sets an advertisement fee for each rank.
Therefore, the price rank of the private room 201 on Monday is A, and the advertisement fee is 1,000,000 yen.
[0026]
[Table 3]

[0027]
The control unit 110 calculates an advertisement fee for each private room and for each day of the week using the distribution application 111 as described above, and creates an advertisement fee table (step Sa11). Table 4 shows an example of the advertisement fee table.
[0028]
[Table 4]

[0029]
The distribution server 12 presents the advertisement fee table created by the distribution application 111 to the advertiser 3 from the transmission / reception unit 14 via the Internet N. The advertiser 3 transmits a Web page of the advertisement to the distribution server 12 via the transmission / reception unit 14, and applies for the desired private room and desired day of the week to the distribution server 12 while referring to the presented advertisement fee (step Sa13). The distribution server 12 causes the database 112 to hold the registration data of the desired private room and desired day of the week applied by the advertiser 3.
[0030]
The distribution server 12 sends the Web page of the advertisement transmitted from the advertiser 3 to the Web server 13. Here, the web server 13 links the web page of the advertisement with the in-toilet advertisement distribution site A, and converts it into text data conforming to the toilet display panel. At this time, only the address of the in-toilet advertisement distribution site A is fixedly displayed at the lower portion of the display panel, and data conversion is performed so that display in which the advertisement data fluctuates can be performed (step Sa15).
The Web server 13 acquires the private room and the day of the week to which the advertisement data is distributed from the database 112. Then, the advertisement data and the information on the private room to be distributed and the day of the week are transmitted to the transmission / reception unit 14. The transmission / reception unit 14 transmits an advertisement to the relay server 221 via the Internet N. The relay server 221 delivers the advertisement to the display panel of the designated private room on the designated day of the week via the private room information transmitting / receiving unit 222 (step Sa17).
[0031]
By the way, when the user wants to view the advertisement viewed in the toilet again after getting out of the toilet, he inputs the address of the in-toilet advertisement distribution site A from the external terminal 4 and accesses it. The Web server 13 transmits a Web page of the managed in-toilet advertisement distribution site A to the external terminal 4.
On this Web page, the user inputs search conditions such as the location, time, and building of the toilet from which the advertisement was previously viewed from the external terminal 4 and transmits the search condition. The Web server 13 searches the distribution server 12 for a Web page of the advertisement that matches the transmitted search condition. The search result is displayed on the external terminal 4 as the address of the Web page of the advertisement. The user selects the address of the advertisement to be viewed and browses the advertisement again.
[0032]
As described above, according to the present embodiment, the number of users and the usage time are calculated for each private room of the toilet, and the usage time rate point, the number of users, and the same person usage time point are obtained from the calculated values. Weighting is performed for each private room. Multiply the coefficient of the installation environment according to the gender division of the toilet, the location of the building, the type of the building, the floor number of floors, and the day of the week to calculate the rank value. . Therefore, it is possible to automatically create an advertisement fee that matches the installation location of the toilet and the usage status of each private room.
[0033]
As described above, the embodiments of the present invention have been described in detail with reference to the drawings. However, the specific configuration is not limited to the embodiments, and may include a design change or the like without departing from the gist of the present invention.
[0034]
For example, the address of the advertisement distribution site A in the toilet may not be displayed on the display panel in the toilet, but may be attached to the toilet with a seal or the like.
[0035]
【The invention's effect】
As apparent from the above description, according to the present invention, the user of each toilet is detected, the number of users and the usage time are calculated by the detection, and the usage status is quantified from the number of users and the usage time. I do. In addition, the installation environment of each toilet will be quantified. Based on the quantified use status and installation environment of each toilet, the advertisement value of each toilet is quantified to determine an advertisement fee. As a result, the advertising value of each toilet can be specifically grasped in accordance with the actual use situation, and an accurate and fair advertising fee can be determined.
If the user remembers the access destination of the database server, the user can access the terminal with a predetermined terminal, and can again browse the advertisement viewed in the toilet.
[Brief description of the drawings]
FIG. 1 is a block diagram showing a schematic configuration of a data center 1 and a building 2 according to an embodiment of the present invention.
FIG. 2 is a flowchart showing operations of a data center 1 and a building 2 in the embodiment.
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 1 ... Data center, 2 ... Building, 3 ... Advertiser, 4 ... External terminal, 11 ... Management server, 12 ... Distribution server, 13 ... Web server, 110 ... Control part, 111 ... Distribution application, 112 ... Database, 14 ... Transmitter / receiver unit, 20 toilet, 201-203 private room, 211-213 sensor, 231-233 display panel, 22 management facility, 221 relay server, 222 private room information transceiver unit

Claims (6)

In an advertisement fee determination system that determines an advertisement fee when displaying an advertisement on a monitor installed near each toilet,
Detecting means for detecting the start and end of use of each toilet;
Calculation means for calculating the number of users and the usage time of each toilet based on the detection means,
By the number of users and the usage time, usage status quantification means for quantifying the usage status of each toilet,
Installation environment quantifying means for quantifying the installation environment of each toilet based on a table that ranks the installation environment,
Advertising value quantifying means for quantifying the advertising value of each toilet based on the quantified use situation and the installation environment;
An advertisement fee determining system for determining an advertisement fee based on the quantified advertisement value. The utilization status quantification means adds a numerical value according to the ratio of the use time of each toilet and a numerical value according to the number of users, and calculates the number of users who have used the toilet over a certain period of time with the addition result. 2. The advertisement fee determination system according to claim 1, wherein a value corresponding to the value is subtracted and converted into a numerical value. The utilization status quantification means adds a numerical value according to the ratio of the use time of each toilet and a numerical value according to the number of users, and calculates the number of users who have used the toilet over a certain period of time with the addition result. 2. The advertisement fee determination system according to claim 1, wherein a numerical value corresponding to the reciprocal of (i) is added and converted into a numerical value. 2. The advertisement rate determining system according to claim 1, wherein the table ranks items such as gender of the toilet, a local area of the building where the toilet is installed, a building type, a floor number, and a day of the week. . A database server connected to the network and storing the advertisement,
An access destination of the database server is displayed around the monitor or each toilet,
The advertisement fee determination system according to claim 1, wherein the database server distributes the advertisement to a predetermined terminal accessed by inputting the access destination and predetermined toilet setting information. In an advertisement fee determination program for determining an advertisement fee for displaying an advertisement on a monitor installed near each toilet,
A detection step of detecting the start and end of use of each toilet;
A calculating step of calculating the number of users and the use time of each toilet based on the detection means,
By the number of users and the usage time, a usage status quantification step of quantifying the usage status of each toilet,
An installation environment quantifying step of quantifying the installation environment of each toilet based on a table that ranks the installation environment,
An advertising value quantifying step of quantifying an advertising value of each toilet based on the quantified use situation and the installation environment;
An advertising fee determining step of determining an advertising fee based on the quantified advertising value, the advertising fee determining program causing a computer to execute the advertising fee determining step.

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