JP2014182589A - Content providing apparatus, content providing method, and content providing program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a content providing apparatus, a content providing method and a content providing program which can provide content according to user's interest.SOLUTION: The content providing apparatus causes a content display screen 20 to display a keyword and weighting of the keyword in such a manner as to be visually recognized by a user terminal, receives a correction instruction of the keyword and the weighting and updates interest information according to the received correction instruction. The content providing apparatus provides the content display screen 20 which displays content according to user's interest on the basis of the updated interest information.

Description

  The present invention relates to a content providing apparatus, a content providing method, and a content providing program.

  Conventionally, methods for providing content according to the user's interest are known (for example, Patent Documents 1 and 2). In this conventional method, the action history searched by the user is recorded on the system side, the user's interest is estimated from the action history, and content corresponding to the estimated interest is provided.

JP 2002-149688 A JP 2002-132822 A

  However, in the conventional method, the system estimates the user's interest from the user's behavior history, and provides content according to the estimated interest. For this reason, it is difficult for the user to understand what kind of interest the provided content corresponds to, and there is a problem that the content that the user is really interested in may not be provided.

  The present application has been made in view of the above, and an object thereof is to provide a content providing apparatus, a content providing method, and a content providing program capable of providing content in accordance with the user's interest.

  The content providing apparatus according to the present application includes a storage unit that stores a keyword related to the user's interest estimated from the user's behavior history and the weight of the keyword as interest information, and based on the interest information, the keyword and the keyword Display control means for displaying weights on a user terminal so as to be visible; receiving means for receiving correction instructions for the keywords and weights; updating means for updating the interest information according to the correction instructions received by the receiving means; Providing means for providing content according to the user's interest based on the interest information updated by the updating means.

  The advertisement distribution apparatus according to the present application can provide content in line with the user's interest.

FIG. 1 is an explanatory diagram showing an example of content displayed on the screen. FIG. 2 is a diagram illustrating an example of a schematic configuration of the entire system. FIG. 3 is a diagram illustrating an example of a functional configuration of the server apparatus according to the embodiment. FIG. 4 is a diagram illustrating an example of a data configuration of content information according to the embodiment. FIG. 5 is a diagram illustrating an example of a data configuration of interest information according to the embodiment. FIG. 6 is a diagram illustrating an example of a data configuration of category information according to the embodiment. FIG. 7 is an explanatory diagram illustrating an example of content displayed on the screen. FIG. 8 is a flowchart illustrating an example of the procedure of the update process according to the embodiment. FIG. 9 is a flowchart illustrating an example of the procedure of the providing process according to the embodiment.

  Hereinafter, a mode for implementing a content providing apparatus, a content providing method, and a content providing program according to the present invention (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. In addition, this invention is not limited by this embodiment. And each embodiment can be suitably combined in the range which does not contradict a processing content.

[1. Display content]
First, an example of content displayed on the screen will be described with reference to FIG. FIG. 1 is an explanatory diagram showing an example of content displayed on the screen. In the example of FIG. 1, an example of a screen displayed on the terminal device 11 is shown. The terminal device 11 is a device held by a user such as a PC (personal computer) or a smartphone.

  The terminal device 11 is provided with content according to the user's interest. For example, the terminal device 11 is provided with content according to the user's interest searched from various websites such as news sites, bulletin boards, auction sites, and advertisement sites by the server device 12 described later. The server device 12 to be described later records an action history when the user searches the website, and estimates the user's interest from the action history. And the server apparatus 12 delivers the content display screen which has arrange | positioned the content with the said user's high interest to a user's terminal device 11 in an order from the upper part. The distributed content display screen 20 is displayed on the terminal device 11 according to the embodiment. In the example of FIG. 1, an example of the content display screen 20 displayed on the terminal device 11 is shown. The content display screen 20 is provided with a plurality of content areas 21 for individually displaying the provided contents, and the contents are respectively displayed in the content areas 21. For example, in the example of FIG. 1A, a news article about “the future of German soccer” is displayed as content in the content area 21A. In the content area 21B, an article of an auction of “suitcase L size” is displayed as the content. Also, in the content area 21C, an article on the bulletin board describing “a soccer match between the A country representative and the B country representative” is displayed as the content. The content display screen 20 is provided with a vertical scroll bar 22, and the display range can be changed up and down by scrolling the scroll bar 22.

  The user operates the terminal device 11 and refers to the content of interest from the displayed content.

  Here, the server device 12 to be described later estimates the user's interest from the action history of the user searching the website or the like. For this reason, what is different from what the user is originally interested in is estimated to be highly interested, and content in line with the user's interest may not be provided.

  Therefore, the content display screen 20 according to the present embodiment is provided with a link portion 23 for instructing correction of the estimated interest, as shown in FIG.

  When the user corrects the estimated interest, the user selects the link portion 23 instructing the correction of the interest.

  When the link portion 23 is selected, the keyword related to the user's interest and the weight of the keyword are displayed on the terminal device 11 so as to be visible. For example, as shown in FIG. 1B, a correction area 24 is displayed on the content display screen 20, and keywords related to the user's interest and weights of the keywords are displayed in the area 24 so as to be visible. . In this area 24, the keyword is displayed larger as the weight of the keyword is larger. For example, in the example of FIG. 1B, “World soccer” is displayed the largest, and the weight of “World soccer” is the heaviest. The area 24 includes an input area 25 for designating a keyword whose weight is to be corrected, a link part 26 for instructing to change the keyword weight greatly, and a link part 27 for instructing to change the keyword weight small. A link portion 28 for instructing keyword deletion, a link portion 29 for instructing keyword deselection, a link portion 30 for instructing registration of a category to the keyword, and a link portion 31 for instructing the display end of the region 24 Is provided. The keyword is displayed in the input area 25 when a keyword is input or the keyword displayed in the area 24 is selected. On the content display screen 20, when a keyword that is not displayed in the area 24 is input to the input area 25, the input keyword is added to the area 24.

  The user determines the weighting of each keyword from the character size of each keyword displayed in the area 24. When the user selects a keyword to be corrected and increases the keyword weight, the user selects the link part 26. When the keyword weight is decreased, the user selects the link part 27 and deletes the keyword. 28 is selected. For example, the example of FIG. 1B shows a state where “smart phone” is selected as a keyword. When the link portion 26 is selected with the “smartphone” selected, and the weighting is greatly changed, the content display screen 20 has a character size of “smartphone” in the region 24 as shown in FIG. It will be changed greatly. Thereby, the user can grasp | ascertain that the weighting of "smartphone" became large.

  The user selects the link portion 31 when the correction of the weighting of each keyword is completed.

  In the content display screen 20, when the link portion 31 is selected, the area 24 is deleted. In addition, the content display screen 20 searches for content according to the user's interest by weighting each corrected keyword, and displays the content that is highly interested in the user from the top. For example, in the example of FIG. 1D, since the weighting of “smartphone” as a keyword is greatly changed, the content display screen 20 displays content related to the smartphone at the top.

  As described above, the terminal device 11 according to the embodiment displays the keyword related to the user's interest and the weighting of the keyword so as to be visible. In addition, the terminal device 11 receives a correction of the keyword and weighting from the user, and the content corresponding to the corrected keyword and weighting is displayed. Thereby, the terminal device 11 can display the content according to the user's interest. Hereinafter, the system 10 that distributes content in line with the user's interest to the terminal device 11 will be described in detail.

[2. System configuration]
Next, a system according to the embodiment will be described. FIG. 2 is a diagram illustrating an example of a schematic configuration of the entire system. As illustrated in FIG. 2, the system 10 includes a terminal device 11 and a server device 12. The terminal device 11 and the server device 12 can exchange various types of information. For example, the terminal device 11 and the server device 12 are communicably connected via the network 13 and can exchange various types of information. An example of the network 13 includes any communication network such as a local area network (LAN), a virtual private network (VPN), and a mobile communication network regardless of wired or wireless. In the example of FIG. 2, the system 10 is illustrated as having one terminal device 11, but the disclosed system is not limited to this, and the number of terminal devices 11 can be any number. In the present embodiment, the server device 12 corresponds to the content providing device of the present invention. In the present embodiment, the terminal device 11 corresponds to the user terminal of the present invention.

  The server device 12 is a device that distributes content. The server device 12 is a computer such as a server computer, for example. The server apparatus 12 may be implemented as a single computer, or may be implemented as a cloud including a plurality of computers. In this embodiment, a case where the server device 12 is a single computer will be described as an example. The server apparatus 12 records the action history searched by the user. For example, the server device 12 records a keyword when the user specifies a keyword and searches a Web page as an action history. And the server apparatus 12 estimates a user's interest from the recorded user's action history, and delivers the content according to the estimated user's interest. Note that the recording of the user's action history may be performed by another server device. In addition, the server device 12 receives a keyword related to the user's interest and correction of the keyword weighting. For example, the server device 12 receives a keyword related to the user's interest and a correction of the keyword weighting from the content display screen 20 displayed on the terminal device 11.

  The terminal device 11 is a terminal device operated by a user, and is, for example, an information processing device such as a desktop PC (personal computer), a tablet PC, or a notebook PC. The terminal device 11 may be a smartphone, a PDA (Personal Digital Assistant), or a mobile phone.

  The user operates the terminal device 11 to search for a Web page in which information of his / her interest is described, such as searching for a Web page by specifying a keyword. In addition, the user operates the terminal device 11 to request the server device 12 to distribute content according to the user's interest. For example, when content distribution is requested by a user, the terminal device 11 transmits a content distribution request including a user ID for identifying the user to the server device 12. The user ID of the logged-in user may be used as the user ID when the login is performed when the search screen is used. Further, as the user ID, when the user ID assigned from the server device 12 or the like is stored in the terminal device 11 as, for example, Cookie, the stored user ID may be used. The server device 12 collects various contents from various websites. In addition, when distribution of content is requested, the server device 12 extracts content according to the user's interest from the collected content. Then, the server device 12 distributes the extracted content to the user terminal device 11. For example, the server device 12 distributes the content display screen 20 in which content of interest of the user is arranged in order from the top to the user terminal device 11. The terminal device 11 receives the content display screen 20 transmitted from the server device 12 and displays the received content display screen 20. Further, when an operation is performed on the content display screen 20, the terminal device 11 transmits operation information on the content display screen 20 to the server device 12. The server device 12 updates the content display screen 20 and the like according to the received operation information, and distributes the updated content display screen 20 to the user terminal device 11.

[3. Server device configuration]
Next, the configuration of the server device 12 according to the embodiment will be described. FIG. 3 is a diagram illustrating an example of a functional configuration of the server apparatus according to the embodiment.

  As illustrated in FIG. 3, the server device 12 includes a communication I / F (interface) unit 50, a storage unit 51, and a control unit 52.

  The communication I / F unit 50 is an interface such as a NIC (Network Interface Card). The communication I / F unit 50 transmits and receives various data to and from the terminal device 11 via the network 13. For example, the communication I / F unit 50 receives a content distribution request including a user ID from the terminal device 11 and information regarding correction of keywords and weights. In addition, the communication I / F unit 50 transmits content corresponding to the user's interest to the terminal device 11.

  The storage unit 51 is a device that stores various types of information. For example, the storage unit 51 includes a semiconductor memory device such as a RAM (Random Access Memory) and a flash memory, and a storage device such as a hard disk and an optical disk.

  The storage unit 51 stores an OS (Operating System) executed by the control unit 52 and various programs. Furthermore, the storage unit 51 stores various types of information. For example, the storage unit 51 stores content information 60, interest information 61, and category information 62.

  The content information 60 is a table that stores information about content collected from various websites. FIG. 4 is a diagram illustrating an example of a data configuration of content information according to the embodiment. As illustrated in FIG. 4, the content information 60 includes items of “content”, “provider”, “keyword”, and “category”. The content item is an area for storing content data. The content item stores data of the collected content. The provider item is an area for storing a content provider. The provider of the collected content, such as the name of the website that collected the content, is stored in the item of the provider. The keyword item is an area for storing a keyword included in the content. Any method may be used for extracting a keyword included in the content. For example, the appearance frequency of words included in the content may be obtained, and a word whose appearance frequency is higher than a predetermined threshold value compared to the appearance frequency of each word in a general sentence may be extracted as a keyword. In addition, keywords may be extracted by performing syntax analysis of sentences included in the content. In the keyword item, a keyword extracted from the collected content is stored. The category item is an area for storing a category to which the content belongs when the content is classified into categories. Any method may be used for specifying the content category. For example, a category may be defined for each content provider, and the content collected from the provider may be identified as belonging to the provider category. Moreover, a category is defined for each combination of specific keywords. If the keyword extracted from the content includes a combination of specific keywords, the content may specify the category as belonging to the category of the specific keyword combination. The category item stores the category to which the content belongs.

  In the example of FIG. 4, the content “news A” indicates that the providing source is “news site A”, the keyword included in the content is “world soccer”, and the content category is “soccer”.

  The interest information 61 is a table storing information related to interest for each user. FIG. 5 is a diagram illustrating an example of a data configuration of interest information according to the embodiment. As shown in FIG. 5, the interest information 61 includes items of “user”, “keyword”, “weight”, and “category”. The user item is an area for storing a user ID. The user item stores a user ID for identifying each user. The keyword item is an area for storing a keyword indicating the user's interest. The keyword item stores, for example, a keyword when the user specifies a keyword and searches for a Web page. The weight item is an area for storing a weight value for a keyword. In the weight item, for example, the number of searches is stored as a weight value for each keyword when the user designates the keyword and searches the Web page. The category item is an area for storing a category registered for the keyword. The server device 12 according to the present embodiment can register a category for a keyword related to the user's interest from the content display screen 20. The category registered for the keyword is stored in the category item. In the present embodiment, the keyword indicating the user's interest is described as the keyword used in the search for the Web page. However, the keyword indicating the user's interest may be specified by another method. In this embodiment, the case where the number of searches for a keyword is weighted has been described. However, the keyword weight value may be derived using another method.

  In the example of FIG. 5, for the user with the user ID “user A”, “air ticket” or the like is registered as a keyword, the weight value of “air ticket” is “14”, and the category of “air ticket” Is unregistered.

  The category information 62 is a table that stores information about categories that can be associated with keywords. FIG. 6 is a diagram illustrating an example of a data configuration of category information according to the embodiment. As shown in FIG. 6, the category information 62 includes items of “keyword” and “category”. The keyword item is an area for storing a keyword that can be associated with a category. The keyword item stores a keyword that can be associated with a category. The category item is an area for storing a category that can be associated with a keyword. The keyword item stores a category that can be associated with the keyword. The category information 62 may be registered by an administrator. Further, the category information 62 may register a keyword included in the content and a category of the content provider when collecting the content.

  The example of FIG. 6 indicates that categories that can be registered in association with the keyword “Koshien” are “high school baseball”, “news program”, “sports program”, “martial arts”, and the like.

  Returning to FIG. 3, the control unit 52 is a device that controls the server device 12. For example, as the control unit 52, an electronic circuit such as a CPU (Central Processing Unit) or an MPU (Micro Processing Unit), or an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array) can be employed.

  The control unit 52 has an internal memory for storing programs defining various processing procedures and control data, and executes various processes using these. The control unit 52 functions as various processing units by operating various programs. For example, the control unit 52 includes a collection unit 70, a display control unit 71, a reception unit 72, an update unit 73, and a provision unit 74.

  The collection unit 70 collects content from various content providers. For example, the collection unit 70 collects content from various websites such as news sites, bulletin boards, auction sites, and advertisement sites at a predetermined timing. The content may be collected by the collection unit 70 accessing each site, or may be transmitted by a server at each site. The predetermined timing may be every fixed period, or the server of each site may transmit at the timing when the content is updated.

  Based on the interest information 61, the display control unit 71 displays the keyword and the weight of the keyword on the terminal device 11 so as to be visible. For example, when the display control unit 71 is instructed to correct the interest on the content display screen 20, the display control unit 71 displays the correction area 24 on the content display screen 20 of the terminal device 11 that has instructed the correction of interest, and the keyword is displayed in the area 24. Is displayed larger as the weight of the keyword is larger.

  In addition, when instructed to register a category to a keyword, the display control unit 71 displays a category that can be associated with the keyword in a selectable manner. For example, when any keyword is selected on the content display screen 20 and the link portion 30 instructing registration of the category to the keyword is selected, the display control unit 71 reads the category corresponding to the keyword from the category information 62. The read category is displayed so as to be selectable. FIG. 7 is an explanatory diagram illustrating an example of content displayed on the screen. For example, as shown in FIG. 7A, when “Koshien” is selected as the keyword and the link part 30 is selected, the display control unit 71 changes the “Koshien” to “Koshien” as shown in FIG. Selectable categories that can be associated are displayed. When the user associates a category with a keyword on the content display screen 20, the associated category is selected.

  The accepting unit 72 accepts various correction instructions. For example, the reception unit 72 receives a keyword and a weighting correction instruction. The terminal device 11 specifies that the keyword to be modified is specified in the input area 25 of the area 24 of the content display screen 20, and the link portion 26 instructing that the keyword weight is to be largely changed. When any one of the link part 27 to be instructed and the link part 28 to instruct to delete a keyword is selected, the server apparatus 12 displays operation information indicating which of the designated keyword and the link parts 26, 27, and 28 has been selected. Send to. The accepting unit 72 accepts a keyword and weighting correction instruction by receiving operation information indicating which one of the designated keyword and the link portions 26, 27, and 28 has been selected.

  For example, the reception unit 72 receives selection of a category associated with a keyword. When the category to be associated is selected in the input area 25 of the area 24 of the content display screen 20 and the category to be associated is selected, the terminal device 11 receives the operation information indicating the designated keyword and the associated category as the server device. 12 to send. The accepting unit 72 accepts selection of a category to be associated with a keyword by receiving operation information indicating the designated keyword and the associated category.

  The updating unit 73 updates the interest information 61 according to the correction instruction received by the receiving unit 72. For example, when receiving a keyword and weighting correction instruction, the updating unit 73 adds or deletes a keyword to the interest information 61 and changes the keyword weight value according to the correction instruction. For example, when receiving a correction instruction for greatly changing the keyword weight, the update unit 73 adds a predetermined value to the weight value of the specified keyword. In addition, when the update unit 73 receives a correction instruction for changing the keyword weight to a smaller value, the update unit 73 subtracts a predetermined value from the weight value of the designated keyword.

  Further, for example, when the category associated with the keyword is selected, the update unit 73 stores the selected category in the item of the category of the keyword specified in the interest information 61. For example, as shown in FIG. 7B, when “Koshien” is selected as the keyword and, for example, “high school baseball” is selected as the associated category, the keyword is “Koshien” as shown in FIG. “High school baseball” is stored in the category item.

  The providing unit 74 provides content according to the user's interest based on the interest information 61. For example, when receiving a content distribution request from the terminal device 11, the providing unit 74 reads a keyword, a weight value, and a category indicating the user's interest from the interest information 61 using the user ID included in the content distribution request. Then, the providing unit 74 reads content data in which a keyword indicating the user's interest is set from the content information 60. If the category associated with the keyword is stored, the providing unit 74 reads the content data of the category associated with the content information 60. Then, the providing unit 74 generates a content display screen in which a predetermined number of contents are arranged from the top in descending order of the weight value, and distributes the generated content display screen 20 to the terminal device 11 that is the distribution request source. The terminal device 11 displays the distributed content display screen 20. For example, as shown in FIGS. 7A and 7B, when the weight of “Koshien” is increased as a keyword and “High School Baseball” is selected as a category associated with “Koshien”, As shown in FIG. 7C, a content display screen 20 on which content related to high school baseball is arranged at the top is displayed.

[4. Action]
Next, the flow of various processes executed by the server device 12 according to the present embodiment will be described. First, the flow of update processing in which the server device 12 according to the present embodiment updates the interest information 61 will be described. FIG. 8 is a flowchart illustrating an example of the procedure of the update process according to the embodiment. This update process is executed at a timing when an interest correction is instructed on the content display screen 20 displayed on the terminal device 11.

  As shown in FIG. 8, the display control unit 71 displays the correction area 24 on the content display screen 20 of the terminal device 11 that has instructed the correction of interest, and based on the interest information 61, assigns the keyword to the area 24. The larger the weight is, the larger the display is (S10).

  The display control unit 71 determines whether or not the link portion 31 that instructs to end the display of the region 24 has been selected (S11). When the link part 31 is selected (S11 affirmation), the display control part 71 complete | finishes a process.

  When the link portion 31 is not selected (No at S11), the receiving unit 72 determines whether a correction instruction has been received (S12). If a correction instruction has not been received (No at S12), the process proceeds to S11 described above.

  On the other hand, when a correction instruction is accepted (Yes at S12), the updating unit 73 updates the interest information 61 according to the correction instruction (S13). For example, when receiving the keyword and weighting correction instruction, the updating unit 73 adds or deletes the keyword of the interest information 61 and changes the keyword weight value according to the correction instruction. Further, when the category associated with the keyword is selected, the update unit 73 stores the selected category in the item of the category of the keyword specified in the interest information 61. Then, the process proceeds to S10 described above.

  Next, a flow of providing processing in which the server device 12 according to the present embodiment provides content will be described. FIG. 9 is a flowchart illustrating an example of the procedure of the providing process according to the embodiment. This providing process is executed, for example, at a timing at which a content distribution request is received from the terminal device 11 or at a timing at which the above update process is completed.

  As shown in FIG. 9, the providing unit 74 reads a keyword, a weight value, and a category indicating the user's interest from the interest information 61 (S20). Then, the providing unit 74 reads content data in which a keyword indicating the user's interest is set from the content information 60 (S21). Then, the providing unit 74 generates the content display screen 20 in which a predetermined number of contents are arranged from the top in descending order of the weight value, and distributes the generated content display screen 20 to the terminal device 11 that is the distribution request source (S22). The process is terminated.

[5. effect]
As described above, the server device 12 stores the keyword related to the user's interest estimated from the user's behavior history and the weight of the keyword as the interest information 61. The server device 12 displays the keyword and the weight of the keyword on the terminal device 11 so as to be visible based on the interest information 61. The server device 12 receives a keyword and weighting correction instruction, and updates the interest information 61 according to the received correction instruction. And the server apparatus 12 provides the content according to a user's interest based on the updated interest information 61. FIG. Thereby, the server apparatus 12 can provide the content according to a user's interest.

  Moreover, the server apparatus 12 displays a keyword so large that the weight of the said keyword is large. Thereby, the user can grasp | ascertain the weighting of a keyword easily from the magnitude | size of a keyword.

  Moreover, the server apparatus 12 displays a category that can be associated with the keyword in a selectable manner. In addition, the server device 12 accepts selection of a category associated with the keyword, and registers the selected category as the keyword category in the interest information 61. And the server apparatus 12 provides the content relevant to the keyword in the registered category, when the category is registered into the keyword. Thereby, the server apparatus 12 can provide the content of the selected category.

  The server device 12 collects content from various content providers. And the server apparatus 12 provides the content according to a user's interest from the collected content. Thereby, the server apparatus 12 can provide the content according to the user's interest from various contents.

[6. Others]
As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  For example, in the above-described embodiment, the case has been described where content collected from various content providers is provided on the content display screen, but the present invention is not limited to this. For example, the contents may be provided individually in descending order of weight values.

  Moreover, although said embodiment demonstrated the case where an article was provided as content, this invention is not limited to this. For example, the content may be an advertisement or a recommended product. For example, the technology of the present invention may be used when displaying advertisements or recommended products related to the user's interest as content on a Web site referenced by the user.

  Moreover, although said embodiment demonstrated the case where the size of the character of a keyword was changed and the weighting of a keyword was displayed so that visual recognition was possible, this invention is not limited to this. For example, the weighting of the keyword may be displayed in a visually recognizable manner by changing the character color of the keyword or changing the background color or pattern of the keyword portion. Further, for example, the keyword weight value may be displayed, or the keyword may be displayed separately for each weight value.

  Further, the server device 12 described above may be realized by a plurality of server computers, and depending on the function, an external platform or the like may be realized by calling an API (Application Programming Interface) or network computing. Can be changed flexibly.

  Further, the “means” described in the claims can be read as “section (module, unit)” or “circuit”. For example, the display control means can be read as a display control unit or a display control circuit.

DESCRIPTION OF SYMBOLS 10 System 11 Terminal device 12 Server apparatus 20 Content display screen 21, 21A-21C Content area 51 Storage part 52 Control part 60 Content information 61 Interest information 62 Category information 70 Collection part 71 Display control part 72 Reception part 73 Update part 74 Provision part

Claims (6)

Storage means for storing a keyword related to the user's interest estimated from the user's behavior history and the weight of the keyword as interest information;
Display control means for displaying the keyword and the weight of the keyword on the user terminal so as to be visible based on the interest information;
Receiving means for receiving the keyword and weighting correction instruction;
Updating means for updating the interest information in accordance with a correction instruction received by the receiving means;
Providing means for providing content according to the user's interest based on the interest information updated by the updating means;
A content providing apparatus comprising: The content providing apparatus according to claim 1, wherein the display control unit displays the keyword as the weight of the keyword increases. The display control means displays selectable categories that can be associated with the keyword,
The accepting means accepts selection of a category associated with the keyword;
The update means performs an update for registering the selected category as a keyword category in the interest information. When the category is registered in the keyword, the providing means relates to the keyword in the registered category. The content providing apparatus according to claim 1, wherein the content is provided. It further has a collection means for collecting content from various content providers,
The content providing unit according to any one of claims 1 to 3, wherein the providing unit provides a content according to a user's interest from the content collected by the collecting unit based on the interest information. apparatus. A content providing method executed by a computer,
A display control step for displaying a keyword related to the user's interest estimated from the user's behavior history and stored as interest information in the storage means and the weight of the keyword on the user terminal so as to be visible;
An accepting step of accepting the keyword and weighting correction instruction;
An update step of updating the interest information in accordance with the received correction instruction;
A providing step of providing content according to the user's interest based on the updated interest information;
A content providing method characterized by comprising: A display control procedure in which a keyword related to the user's interest estimated from the user's behavior history and stored as interest information in the storage means and the weight of the keyword are displayed on the user terminal so as to be visible;
An acceptance procedure for accepting the keyword and weighting correction instructions;
An update procedure for updating the interest information in accordance with the received correction instruction;
A provision procedure for providing content according to the user's interest based on the updated interest information;
A content providing program characterized by comprising:

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