JP2014093057A - Advertisement provision system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement provision system capable of providing an advertisement having a high appealing effect to a customer.SOLUTION: A CRM device transmits advertisement information to an automatic transaction device according to stock of commodities at the time of transaction by the automatic transaction device (S19). The automatic transaction device provides an advertisement to a transactor, when receiving the advertisement information from the CRM device (S20).

Description

  The present invention relates to an advertisement providing system using an automatic transaction apparatus.

In recent years, automatic transaction devices such as ATM (Automated Teller Machine), CD (Cash Dispenser), etc. and customer information management (Customer Relationship Management) devices have been linked, and customer operation idle time during transactions with automatic transaction devices, for example, A system for displaying an advertisement such as a product guide on the screen of a customer operation display unit during printing of book data or counting cash has been put into practical use (see Patent Document 1).
In addition, a system has been proposed in which an automatic transaction apparatus and a POS (Point Of Sales) terminal that stores information related to a product are linked, and a coupon is issued by the automatic transaction apparatus in cooperation with a sales record of the product (Patent Literature). 2).

JP 2009-32285 A JP 2008-234512 A

  In the conventional technology, when determining a product to display an advertisement or issue a coupon on an automatic transaction apparatus, information on a product stored in a database or the like, or a sales record and a sales record of a product stored in a POS terminal Based on information. However, since the number of products in stock is not focused on, even if an advertisement is displayed for a customer during a transaction with an automatic transaction apparatus, there is a possibility that the advertisement product is already sold out at that time. When an advertisement for a product sold out is provided, there are few merits for both the store handling the advertisement product and the customer using the automatic transaction apparatus.

  Further, in the conventional technique, “which product” advertisement is provided is determined from the sales performance information of the product stored in the POS terminal. However, this method does not make use of sales performance information on “who (to what customer)” the advertisement is provided, and the appeal effect to the customer is low.

  An object of the present invention is to solve the problems of the conventional system and to provide an advertisement providing system capable of providing an advertisement with a high appeal effect to customers.

  In order to solve the above-described problems, the present invention includes a management system that transmits advertisement information to an automatic transaction apparatus according to the inventory of products when a transaction is made by the automatic transaction apparatus.

  ADVANTAGE OF THE INVENTION According to this invention, an advertisement can be provided according to the stock of goods.

It is a figure which illustrates the structure of the automatic transaction apparatus advertisement provision system in Example 1 of this invention. It is a figure which illustrates the information stored in the PLU file in the store controller in Example 1 of this invention. It is a figure which illustrates the information stored in stock DB in the store controller in Example 1 of this invention. It is a figure which illustrates the information stored in customer DB in the CRM apparatus in Example 1 of the present invention. It is a figure which illustrates the information stored in store DB in the CRM apparatus in Example 1 of the present invention. It is a figure which illustrates the information stored in CRM DB in the CRM apparatus in Example 1 of this invention. It is a sequence diagram which illustrates the process of each apparatus and transmission / reception of information in Example 1 of this invention. It is a sequence diagram which illustrates the process with the automatic transaction apparatus 111 and the CRM apparatus 121 in Example 1 of this invention. It is a flowchart which illustrates the operation | movement which the CRM apparatus in Example 1 of this invention determines a provision advertisement. It is a figure which illustrates the advertisement displayed on the customer operation screen of the automatic transaction apparatus in Example 1 of the present invention. It is a figure which illustrates the information stored in log | history DB in the store controller in Example 2 of this invention. It is a figure which illustrates the data calculated with the host computer in Example 2 of this invention. It is a figure which illustrates some information stored in customer DB in the CRM apparatus in Example 2 of this invention. It is a figure which illustrates a part of information stored in CRM DB in the CRM apparatus in Example 2 of this invention. It is a sequence diagram which illustrates the process of each apparatus in Example 2 of this invention, and transmission / reception of information. It is a flowchart which illustrates the operation | movement which the CRM apparatus in Example 2 of this invention determines a provision advertisement. It is a figure which illustrates the information stored in the PLU file in the store controller in Example 3 of this invention. It is a figure which illustrates the information stored in sale DB in the store controller in Example 3 of this invention. It is a figure which illustrates the information stored in CRM DB in the CRM apparatus in Example 3 of this invention. It is a flowchart which illustrates the operation | movement which the CRM apparatus in Example 3 of this invention determines a provision advertisement.

  Hereinafter, examples will be described with reference to the drawings.

  As Example 1, an example of an advertisement providing system that determines whether or not to provide an advertisement according to the inventory amount of the advertisement product will be described. FIG. 1 is a configuration diagram of an advertisement providing system according to the first embodiment of the present invention. The advertisement providing system includes a financial system 100 and a POS system 200. The financial system 100 and the POS system 200 are connected via a network 300 to cooperate to implement an advertisement providing system. The network 300 is a communication line such as a dedicated line.

  The financial system 100 includes an automatic transaction apparatus 111 and a customer information management apparatus (hereinafter referred to as CRM apparatus) 121. The automatic transaction apparatus 111 and the CRM apparatus 121 are connected via a network 130. The network 130 is a communication line such as a dedicated line. The automatic transaction apparatus 111 is an ATM, a CD or the like, and includes a CPU (including this CPU, hereinafter, any CPU is not shown) and a memory (flash ROM, RAM, etc.) (including this memory, and any memory below). (Not shown).

  The automatic transaction apparatus 111 is installed in a branch of a financial institution such as a bank, a credit union, a post office, a consumer finance company, or the like (hereinafter simply referred to as a “branch”) 110. The automatic transaction apparatus 111 includes a CPU and a memory, and is an apparatus for financial transactions such as deposit, withdrawal, passbook entry, balance inquiry, transfer, transfer, etc., operated by a customer of a financial institution.

  The CRM device 121 is installed in a district center 120 of a financial institution. The CRM device 121 includes a CPU and a memory, and is a device that manages customers, products, advertisement information, and the like. The memory of the CRM device 121 stores a customer information database (hereinafter referred to as “customer DB”) 122, a store information database (hereinafter referred to as “store DB”) 123, and a CRM information database (hereinafter referred to as “CRM DB”) 124. To do.

  The POS system 200 includes a host computer 211 and a merchandise information management device (hereinafter referred to as “store controller”) 221. The host computer 211 and the store controller 221 are connected via a network 230. The network 230 is a communication line such as a dedicated line. The host computer 211 includes a CPU and a memory, and is installed in a retail store headquarters (hereinafter referred to as “headquarters”) 210. The host computer 211 is a device that centrally manages information of a retail store or the like (hereinafter referred to as “store”) 220 under the management of the headquarters 210. The store controller 221 is a computer installed in the store 220 and includes a CPU and a memory. The store controller 221 manages a PLU (Price Look Up) file 222, an inventory information database (hereinafter, inventory DB) in order to manage information such as the product name, price, number of inventory, sales of the store 220, etc. 223.

  FIG. 2 is a diagram illustrating information stored in the PLU file 222 according to the first embodiment. The PLU file 222 is stored in the memory of the store controller 221 as described above. The PLU file 222 stores information such as the product ID, product name, and price of the product handled at the store 220. The product ID is information for uniquely identifying the type of product handled in the same store 220.

  FIG. 3 is a diagram illustrating information (stock master) stored in the stock DB 223 according to the first embodiment. The inventory DB 223 is stored in the memory of the store controller 221 as described above. The stock master shown in FIG. 3 stores information such as the product ID and the number of stocks of products handled at the store 220. The information on the number of stocks here indicates the number of products that a customer can purchase at the store 220.

  FIG. 4 is a diagram illustrating information (account master) stored in the memory of the customer DB 122 in the CRM device 121 according to the first embodiment of the present invention. The account master shown in FIG. 4 stores information such as a bank code, a store number, an account number, and a customer ID of an account held by a customer. The combination of the bank code, the store number, and the account number is determined so that a plurality of the same combinations do not exist. The customer ID is information for uniquely identifying a customer.

  FIG. 5 is a diagram illustrating information (store master) stored in the memory of the store DB 123 in the CRM device 121 according to the first embodiment of the present invention. The store master shown in FIG. 5 stores information such as store ID and store name. The store ID is information for uniquely identifying the store 220. The store master may store information such as an address, a telephone number, and business hours.

  FIG. 6 is a diagram illustrating information (product master and service determination master) stored in the memory of the CRM DB 124 according to the first embodiment of this invention.

  The product master shown in FIG. 6A stores information such as a content ID, a store ID, a product ID, a product name, a stock quantity, and a price. The combination of the store ID and the product ID is determined so that a plurality of the same combinations do not exist. The content ID is information for uniquely identifying the advertisement content.

  The CRM DB 124 obtains information indicating the advertisement content from the outside as needed. When the advertisement content is acquired, the CRM device 121 associates the customer ID stored in the account master in the customer DB 122 with the content ID stored in the product master in the CRM DB 124 according to a predefined condition or the like. Store in the service decision master. By storing the information in this way, it is uniquely determined which advertisement of which product is provided to which customer.

  FIG. 6B is a diagram illustrating a service determination master. The service determination master stores information such as a customer ID and a content ID. The customer ID is information for uniquely identifying a customer.

  FIG. 7 is a sequence diagram illustrating processing of each device and transmission / reception of information according to the first embodiment. The fact that the information stored in the store controller 221 is reflected in the information stored in the CRM device 121 will be described with reference to FIG. When the CPU of the store controller 221 receives input of product ID, product name, price, quantity of inventory, etc. (hereinafter collectively referred to as “product information”), the CPU stores the PLU file 222 according to the input information. The stored information and the information stored in the inventory master of the inventory DB 223 are updated (S11). The acquisition of the information is executed through an input from a POS terminal (not shown) or the like. The information update is information addition, change, deletion or the like.

  The CPU of the store controller 221 executes the update of the above information, and when the stock becomes 0 or when the stock increases from 0, the product information stored in the PLU file 222 or the stock master, Information such as an ID (hereinafter collectively referred to as “product store information”) is transmitted to the CRM device 121 (S12). Note that when the headquarters 210 manages the number of items in stock, similar information is transmitted from the store controller 221 to the host computer 211 (S13).

  When acquiring the merchandise store information from the store controller 221, the CPU of the CRM device 121 stores the received information in the merchandise master in the CRM DB 124 (S14). This storage is realized by overwriting the corresponding record.

  A case where the number of items in stock reaches zero will be described. When a customer purchases a product at the store 220, the POS terminal or the like inputs information indicating the product ID of the purchased product and the number of purchases to the store controller 221 in accordance with an operation by the operator. When the CPU of the store controller 221 receives input of the product ID of the purchased product and information indicating the number of purchases, the CPU updates the inventory master based on the information (S11). When the product is purchased, the update is performed by comparing the input product ID with the product ID stored in the inventory master in the inventory DB 223, and subtracting the input purchase number from the inventory number of the matched records. It is realized by doing.

  As a result of the update, when the number of stocks stored in the stock master becomes zero, the store controller 221 transmits the merchandise store information about the merchandise out of stock to the CRM device 121 (S12).

  When the CRM device 121 receives the merchandise store information from the store controller 221, the CRM device 121 compares the received merchandise ID with the merchandise ID stored in the merchandise master in the CRM DB 124, The received inventory number is updated (0) (S14).

  The case where the stock of goods is replenished is demonstrated. When the product whose inventory number stored in the inventory master in the store 220 is 0 is replenished by a retailer or the like, the POS terminal or the like displays information indicating the product ID and the replenishment number of the replenished product. , Input to the store controller 221 in accordance with the operation by the operator. The CPU of the store controller 221 compares the input product ID with the product ID stored in the inventory master in the inventory DB 223, and adds the input replenishment number to the inventory number of the matched records. The record is updated (S11).

  The CPU of the store controller 221 transmits merchandise store information about the supplemented merchandise to the CRM device 121 (S12).

  When the CPU of the CRM device 121 receives the merchandise store information from the store controller 221, the CPU compares the received merchandise ID with the merchandise ID stored in the merchandise master in the CRM DB 124, and determines the number of matching records in stock. The received inventory quantity (replenishment quantity) is updated (S14).

  The information transmitted from the store controller 221 to the CRM device 121 may not include the store ID. In this case, the CRM device 121 identifies the store by identifying the transmission source based on, for example, information for identifying the store 220 stored in advance and the communication information.

  FIG. 8 is a sequence diagram illustrating processing of the automatic transaction apparatus 111 and the CRM apparatus 121. This process is executed when there is a transaction by a customer in the automatic transaction apparatus 111. When a customer performs a financial transaction by operating an automatic transaction apparatus 111 installed in a branch 110, the CPU of the automatic transaction apparatus 111 receives customer identification information such as a bank code, a store number, and an account number as a transaction medium (cash card, From the bankbook (S15). Acquisition of information from the transaction medium is realized by the automatic transaction apparatus 111 reading the transaction medium inserted into the medium insertion port of the automatic transaction apparatus 111 by the customer.

  Subsequently, the CPU of the automatic transaction apparatus 111 transmits the read customer identification information to the CRM apparatus 121 (S16). When receiving the customer identification information from the automatic transaction apparatus 111, the CPU of the CRM apparatus 121 executes DB search processing (S17).

  FIG. 9 is a flowchart illustrating DB search processing. The DB search process is a process for determining whether or not the CRM device 121 according to the first embodiment performs a provided advertisement. The DB search process (S17) executed by the CRM device 121 will be described with reference to FIG.

  When the CPU of the CRM device 121 receives the customer identification information from the automatic transaction device 111, the CPU of the CRM device 121 compares the received customer identification information with the customer identification information stored in the account master in the customer DB 122. A customer ID is acquired (S31).

  Next, the CPU of the CRM device 121 compares the acquired customer ID with the customer ID stored in the service determination master in the CRM DB 124, and acquires the content ID of the matched record (S32).

  Subsequently, the CPU of the CRM device 121 compares the acquired content ID with the content ID stored in the product master in the CRM DB 124 and acquires information on the number of stocks of the matched records (S33). Whether or not there is a stock is determined based on the acquired information on the number of stocks (S34).

  When there is a stock of merchandise (S34, yes), the CPU of the CRM device 121 acquires merchandise store information stored in the merchandise master in the CRM DB 124 (S35), and the acquired store ID and customer DB 123 are acquired. Is compared with the store ID stored in the store master, store information such as the store name of the matched record is acquired (S36), and the process is terminated. If there is no inventory of the product (S34, none), information acquisition for advertisement provision is not performed, and the process ends.

  Returning to FIG. When the CRM device 121 acquires information for providing advertisements, the CRM device 121 transmits the acquired advertisement information such as product information and store information to the automatic transaction device 111 (S19). When the information for advertisement provision is not acquired, information indicating that the advertisement provision is not performed is transmitted to the automatic transaction apparatus 111 (S19). In addition, when not providing advertisement, the information about advertisement provision does not need to be transmitted.

  The automatic transaction apparatus 111 processes the financial transaction selected by the customer in parallel with the DB search process (S17) in the CRM apparatus 121 (S18). When the automatic transaction apparatus 111 receives information indicating that the advertisement is not provided from the CRM apparatus 121, or when the automatic transaction apparatus 111 does not receive the information regarding the advertisement provision, the CPU of the automatic transaction apparatus 111 is printing unrecorded data, or During a customer operation idle time, such as counting cash, a processing message such as “I am currently processing. Please wait for a while” is displayed on the customer operation screen (S20).

  On the other hand, when the automatic transaction apparatus 111 receives advertisement information such as product information and store information from the CRM apparatus 121 from the CRM apparatus 121, the CPU of the automatic transaction apparatus 111 is printing unrecorded data or counting cash, etc. In the customer operation idle time, the advertising information such as the store name, product name, price, etc. received from the CRM device 121 is displayed on the customer operation screen instead of the in-process message (S21).

  FIG. 10 shows an example of an advertisement displayed on the customer operation screen of the automatic transaction apparatus 111 according to the first embodiment of the present invention. In addition, you may display the address of the store 220, a telephone number, business hours, etc. as advertisement information displayed on the customer operation screen of the automatic transaction apparatus 111.

  Returning to FIG. The automatic transaction apparatus 111 discharges the transaction statement slip, returns the transaction medium, and ends the transaction (S22). When issuing a transaction statement slip based on an instruction in the financial transaction, the automatic transaction apparatus 111 prints the same content as the advertisement information displayed on the customer operation screen of the automatic transaction apparatus 111 on the transaction statement slip before discharge.

  In addition, about providing the advertisement information, it has been explained that the display on the customer operation screen of the automatic transaction apparatus 111 and the printing on the transaction statement slip, but only the display on the customer operation screen of the automatic transaction apparatus 111 or the transaction details Only printing on a vote may be used. The advertisement providing method may be combined with means such as voice guidance in addition to the display on the customer operation screen and the printing of the transaction statement slip, and the screen display may be a moving image. In addition, the timing for providing the advertisement on the customer operation screen of the automatic transaction apparatus 111 may be during the financial transaction processing or after the end.

  According to the first embodiment described above, the inventory information managed in the store 220 is transmitted to the CRM device 121 and reflected in the product master in the CRM DB 124. It can be provided to 111 users. As a result, the advertising appeal effect can be enhanced, and as a result, the service can be fully utilized by the customer and the customer satisfaction can be increased. In addition, it is highly probable that a customer who conducts a financial transaction has a financial asset, and a customer who withdraws cash has a high willingness to purchase because he / she has cash. Also, unlike the case where advertisements are provided at the cash register, advertisements can be provided before shopping. Therefore, it can be said that providing an advertisement to such a customer is highly effective. Moreover, since it can implement | achieve using the existing hardware, the newly required cost is suppressed.

  When the number of items in stock reaches zero, information indicating that the number of items in stock transmitted from the store controller 221 to the CRM device 121 or the host computer 211 is zero may be changed to information indicating no stock. Alternatively, when the inventory of products is replenished, the information indicating the number of products stored in the product master in the CRM device 121 may be changed to information indicating that there is inventory.

  The timing for transmitting the merchandise store information from the store controller 221 to the CRM device 121 or the host computer 211 is, in the first embodiment, when the number of stocks stored in the stock master becomes 0, or from 0 to 1 This is a case where the number is updated to more than one. Instead of this method, a threshold value (a value indicating the number of non-zero items) may be adopted, and the merchandise store information regarding products whose inventory quantity exceeds the threshold value or falls below the threshold value may be transmitted (S12). (S13).

  Along with the adoption of the threshold value, the criterion for determining whether or not to provide the advertisement in the CRM device 121 may be changed to whether or not the inventory quantity is equal to or greater than the threshold value, instead of whether or not the inventory is present. If the number of inventory falls below the threshold value, the advertisement may not be provided in consideration of the possibility of selling out soon. Alternatively, a message may be displayed that recommends rushing to buy because the remaining inventory is low.

  In the second embodiment, an example of an advertisement providing system that determines an advertisement to be provided to a customer based on sales history and sales trend analysis data managed by the POS system will be described. In addition, description is abbreviate | omitted about the same structure as Example 1, or the information stored in each apparatus.

  In the advertisement providing system according to the second embodiment, the store controller 221 stores the history DB 224 (see FIG. 1).

  Information stored in each device will be described with reference to FIGS. These pieces of information are stored in addition to the information described in the first embodiment.

  FIG. 11 is a diagram illustrating history information stored in the history DB 224 in the store controller 221 according to the second embodiment of the present invention. The history information shown in FIG. 11 includes information such as the date and time when the product was purchased, the product ID, the quantity, the age group of the purchaser, and the sex of the purchaser. The history DB 224 may additionally store information such as product names and prices of purchased products.

  FIG. 12 is a diagram illustrating data calculated by the host computer 211 according to the second embodiment of this invention. The sales trend analysis data shown in FIG. 12 includes items such as age group, gender, product ID, and sales level. The items of the age group are such that the value ranges do not overlap, for example, those in their 10s and 20s. In the second embodiment, the sales level is information indicating the rank of the quantity of products sold.

  FIG. 13 is a diagram illustrating a part of information stored in the customer DB 122 in the CRM device 121 according to the second embodiment of the present invention. The customer DB 122 in the CRM device 121 stores the customer master shown in FIG. 13 in addition to the account master shown in FIG. The customer master stores information such as customer ID, age, and sex of the customer. The customer master may store information such as the customer name, address, and telephone number of the customer.

  FIG. 14 is a diagram illustrating a part of information (service determination master) stored in the CRM DB 124 in the CRM device 121 according to the second embodiment of the present invention. This information is stored in place of the service determination master (FIG. 6B) according to the first embodiment. The service determination master shown in FIG. 14 stores information such as age group, gender, content ID, and priority order. The service determination master of the second embodiment stores the age group and gender in place of the customer ID among the information stored in the service determination master (FIG. 6B) of the first embodiment, and further adds priority. It is a thing. Note that there may be overlap in the combination of age group and gender.

  Since the information stored in the store controller 221 is reflected in the CRM device 121 when the type of product to be handled is increased, decreased, changed, or changed in price, the description is omitted because it is the same as in the first embodiment. . However, the point of storing information in the service decision master is different from that of the first embodiment and will be described later.

  The processing operations of the store controller 221 and the CRM device 121 are the same as those in the first embodiment when the number of items in stock reaches 0 and when the amount of items in stock is replenished.

  FIG. 15 is a sequence diagram illustrating processing of each device and transmission / reception of information according to the second exemplary embodiment of the present invention. This process is executed as a process added to the process of the first embodiment. When a customer purchases a product at the store 220, the CPU of the store controller 221 accepts input of history information from a POS terminal or the like, and stores the input information in the history DB (S41).

  The CPU of the store controller 221 totals and accumulates history information for a certain period, and periodically transmits the accumulated history information to the host computer 211 (S42).

  The CPU of the host computer 211 receives history information from the store controller 221 of each store under the management of the headquarters 210, and totals which products are purchased from the age group, sex, etc. of the purchaser. Sales trend analysis data including items such as stratum, gender, product ID, sales level, etc. is calculated (S43). The CPU of the host computer 211 transmits the calculated sales trend analysis data to the store controller 221 (S44).

  In the second embodiment, the sales level is, for example, information in which sales items are ranked in the order of products sold for each item such as age group and sex from sales information collected by the CPU of the host computer 211.

  When receiving the sales trend analysis data from the host computer 211, the CPU of the store controller 221 transmits the received sales trend analysis data and information such as the store ID assigned to each store 220 to the CRM device 121 (S45). ).

  When the CPU of the CRM device 121 receives information such as sales trend analysis data and store ID from the store controller 221, the received product ID, store ID, product ID stored in the product master in the CRM DB 124, store The content ID of the matched record is acquired by comparing with the ID (S46).

  The CPU of the CRM device 121 stores the received information such as age group and sex, and the acquired content ID in the service determination master in the CRM DB 124 together with the priority order set based on the sales level information (S47).

  Various methods for associating sales levels with priorities are conceivable. For example, in sales trend analysis data, products with high sales levels for a certain age group and gender are considered to have a high advertising effect on customers of that age group and gender. It is desirable to set a high priority for the same product for customers of each group and gender.

  Here, the sales level information is stored in the priority order as it is. For example, the sales order level 1 to 10 is the highest priority order A, and the sales level 11 to 20 is the priority order. May be stored in association with each other as B is the second highest priority.

  A case where there is a transaction by a customer in the automatic transaction apparatus 111 will be described. When there is a transaction in the automatic transaction apparatus 111, the difference from the first embodiment is only the flow of provided advertisement determination (DB search process) in the CRM apparatus, and the other steps are the same.

  FIG. 16 is a flowchart illustrating DB search processing according to the second embodiment. The DB search process shown in FIG. 16 is a process executed instead of the DB search process of the first embodiment, and is a process for determining an advertisement provided by the CRM device 121 according to the second embodiment of the present invention.

  When the CPU of the CRM device 121 receives the customer identification information from the automatic transaction device 111, the CPU of the CRM device 121 compares the received customer identification information with the customer identification information stored in the account master in the customer DB 122. A customer ID is acquired (S61).

  Next, the CPU of the CRM device 121 compares the acquired customer ID with the customer ID stored in the customer master in the customer DB 122, and acquires information such as age and gender of the matched record (S62). .

  The CPU of the CRM device 121 compares the acquired age and gender with the age group and gender stored in the service determination master in the CRM DB 124, and acquires the content ID of the matched record (S63). When there are a plurality of matching records, the content ID to be acquired is determined according to the priority order. “Determine the content ID to be acquired in accordance with the priority order” indicates that, for example, the higher the priority order, the higher the frequency of selection.

  For example, when information on the age of 25 years is acquired from the customer master in the customer DB 122, in the service determination master in the CRM DB 124, the information on the age is, for example, in the age group of 20s (20 to 29 years). Matches records that store information.

  The CPU of the CRM device 121 compares the acquired content ID with the content ID stored in the product master in the CRM DB 124 to acquire the inventory number of the matched records (S64), and there is a product inventory. It is determined whether or not there is (S65).

  When there is a stock of the product (Yes in S65), the CPU of the CRM device 121 acquires the product information such as the product name and price stored in the product master in the CRM DB 124, and the store ID (S66). The acquired store ID is compared with the store ID stored in the store master in the customer DB 123 to acquire store information such as the store name of the matched record (S67), and the process ends. Thereafter, as in the first embodiment, the advertisement provision by the automatic transaction apparatus 111 is executed.

  When there is no stock of merchandise (S65, none), the CPU of the CRM device 121 ends the process without acquiring information for providing the advertisement.

  According to the second embodiment described above, the sales trend analysis data managed by the headquarters 210 is reflected in the service decision master in the CRM DB 124, so that an advertisement for a product with a high sales level in the sales trend data can be sent to the automatic transaction apparatus 111. Can be provided to customers. Products with high sales levels are considered to have a high advertising effect on customers. For this reason, the effect of appealing to the customer can be enhanced, and as a result, the service is fully utilized by the customer and the customer satisfaction can be increased.

  The item of sales level of the sales trend analysis data calculated by the host computer 211 is information ranked according to the quantity of the sold products in the above, but the information ranked according to the sales amount of the products also shows the quantity of the sold products. Information ranked according to the sales amount of the product may be used.

  In the above description, the advertisement and the age of the customer are determined as materials for determining which advertisement is provided. However, information such as weather and events may be added as the determination material or replaced with the age and sex. When adding, for example, the following procedure may be adopted.

  Information such as weather and events is stored in the history DB in the store controller 221 (S41) and transmitted to the host computer 211 together with other history information (S42). The host computer 211 calculates sales trend analysis data including items such as weather and events (S43), and transmits the calculated sales trend analysis data to the store controller 221 (S44). Upon receiving the sales trend analysis data from the host computer 211, the store controller 221 transmits the received sales trend analysis data and information such as the store ID assigned to each store 220 to the CRM device 121 (S45). When receiving information such as sales trend analysis data and store ID from the store controller 221, the CRM device 121 stores information such as weather and events in the service determination master in the store controller 221 together with other information (S46). . When the customer is making a transaction with the automatic transaction apparatus 111, the automatic transaction apparatus 111 transmits information such as the weather and the event to the CRM apparatus 121 in addition to the customer identification information (S48). When the CRM device 121 receives information such as customer identification information, weather, and event, the account master in the customer DB 122, the customer master, the service determination master in the CRM DB 124, and the product master are searched (S49). Collate information such as events.

  Setting of priority information stored in the service determination master in the CRM DB 124 is not essential. When the priority is not set, the service determination master is searched in the DB search process (S49) in the CRM device 121 (S63), and there are a plurality of records matching the stored age group and gender. In this case, content IDs to be acquired may be determined randomly or in the order of matched records.

  In the third embodiment, an example of an advertisement providing system that determines an advertisement to be provided to a customer based on sale product information managed by the POS system will be described. Description of the same components as those in the first embodiment is omitted.

  In the advertisement providing system according to the third embodiment, the store controller 221 stores the sale DB 225 (see FIG. 1).

  FIG. 17 is a diagram illustrating information stored in the PLU file 222 in the store controller 221 according to the third embodiment of this invention. Referring to FIG. 17, information stored in the PLU file 222 in the store controller 221 of the third embodiment will be described instead of the information stored in the PLU file 222 of the first embodiment. The PLU file 222 stores information such as a product ID, a product name, a price before discount, a price after discount, and a sale ID of a product handled at the store 220.

  The sale ID is information for uniquely identifying a sale event at the store 220. Sale events refer to year-end sales, early morning sales, bargain sales, and the like, for example. The PLU file 222 of the third embodiment stores the price before discount and the price after discount, instead of the price, of the information stored in the PLU file 222 (FIG. 2) of the first embodiment, and further adds a sale ID. Is. The record of the sale target product has different information about the price before discount and the price after discount, and the information is stored in the sale ID. For merchandise that is not for sale, the same information is stored in both the price before discount and the price after discount, and “-” is stored in the sale ID.

  FIG. 18 is a diagram illustrating information stored in the sale DB in the store controller 221 according to the third embodiment of this invention. Information stored in the sale DB 225 in the store controller 221 will be described with reference to FIG. The sale DB 225 is added to the configuration of the first embodiment. The sale master shown in FIG. 18 stores information such as sale ID, sale start date and time, sale end date and time.

  FIG. 19 is a diagram illustrating information stored in the CRM DB 124 in the CRM device 121 according to the third embodiment of this invention. Referring to FIG. 19, a product master and a service determination master stored in the CRM DB 124 in the CRM device 121 will be described instead of the product master and the service determination master of the first embodiment.

  The product master shown in FIG. 19A stores information such as content ID, store ID, product ID, product name, inventory quantity, price before discount, price after discount, sale start date and time, sale end date and time. Of the information stored in the product master shown in FIG. 6A, the price before discount and the price after discount are stored instead of the price, and the sale start date and time and the sale end date are added. The sale target product has different information about the price before discount and the price after discount, and information is stored at the sale start date and time and the sale end date and time. For products that are not subject to sale, the same information is stored in both the price before discount and the price after discount, and “-” is stored in the sale start date and time and the sale end date and time.

  The service determination master illustrated in FIG. 19B stores information such as a customer ID, a content ID, and a priority order. The service determination master shown in FIG. 19B is obtained by adding a priority to the information stored in the service determination master shown in FIG. For example, the priority is set higher since the date information of the sale end date is the latest.

  The reflection of information stored in the store controller 221 to the CRM device 121 will be described. The difference from the first embodiment is that the change is reflected in the CRM device 121 when there is a change in the information related to the sale in addition to the change in the number of stocks. This will be specifically described below.

  When store controller 221 receives input of information related to a product or a sale, store controller 221 adds, changes, or deletes information stored in PLU file 222 according to the input information. Thereafter, the store controller 221 adds, changes, and deletes the information stored in the sale master in the sale DB according to the input information such as the sale ID, sale start date and time, and sale end date and time. Information related to a product or sale includes a product ID, a product name, a price before discount, a price after discount, a sale ID, a sale start date and time, a sale end date and time, a product information such as the number of stocks, sale information, and the like. Information input to the store controller is executed when the type of products handled at the store 220 is increased or decreased, the price is changed, or when a sale event at the store 220 is planned, changed, or canceled Is done. Information input to the store controller is performed through the host computer 211 or a POS terminal. Note that addition, change, and deletion of information stored in the inventory master in the inventory DB 223 are the same as those in the first embodiment, and thus description thereof is omitted.

  Then, the store controller 221 stores product information such as the PLU file 222, the sale master, the product ID stored in the inventory master, the product name, the price before discount, the price after discount, the number of inventory, the sale start date and time, the sale end date and time, Information such as the store ID assigned to each store 220 is transmitted to the CRM device 121.

  When the CRM device 121 receives information such as a product ID, a product name, a price before discount, a price after discount, a stock quantity, a sale start date / time, a sale end date / time, and a store ID from the store controller 221, a product master in the CRM DB 124 is received. In addition, the received store ID, product ID, product name, number of stocks, price before discount, price after discount, sale start date and time, sale end date and time, and the like are stored together with a content ID for uniquely identifying the record. Further, in order to define which products are to be provided to which customers, the customer ID stored in the account master in the customer DB 122 and the content ID stored in the product master in the CRM DB 124 are preliminarily determined. Store them in the service decision master together with priorities in association with the defined conditions.

  Here, the condition for extracting the content ID stored in the product master in the CRM DB 124 is, for example, a product to be sold. Whether or not the product is a sale target product is a record in which there is a difference between the information of the price before discount and the price after discount, or the date and time information is stored at the sale start date and time and the sale end date and time.

  The processing operation of each device is the same as that in the first embodiment when the number of items in stock is zero, the amount of items in stock is replenished, or when there is a transaction by a customer in the automatic transaction apparatus 111. Therefore, the description is omitted.

  FIG. 20 is a flowchart illustrating DB search processing according to the third embodiment of the present invention. This search process is executed instead of the DB search process of the first embodiment.

  When receiving the customer identification information from the automatic transaction apparatus 111, the CPU of the CRM device 121 receives the customer identification information such as the received bank code, store number, and account number, and the bank code stored in the account master in the customer DB 122, The customer identification information such as the store number and the account number is compared, and the customer ID of the matched record is acquired (S71).

  Next, the CPU of the CRM device 121 compares the acquired customer ID with the customer ID stored in the service determination master in the CRM DB 124, and acquires the content ID of the matched record (S72). If there are a plurality of matching records, the content ID with the highest priority is acquired.

  Subsequently, the CPU of the CRM device 121 determines whether or not the content ID has been acquired (S73). If the content ID has not been acquired (S73, none), the process ends without acquiring information for providing the advertisement. If acquired, the acquired content ID is compared with the content ID stored in the product master in the CRM DB 124, and the sale start date and time and sale end date and time of the matched record are acquired (S74). It is determined whether or not the sale period is in progress (S75).

  If it is within the sale period (S75, within the period), the CPU of the CRM device 121 obtains the inventory number of records that match in the search for the product master in the CRM DB 124 (S76), and whether the product has inventory. It is determined whether there is any (S77).

  If the CPU of the CRM device 121 is in the sale period (S75, within the period) and there is a stock of goods (S77, yes), the product name stored in the product master in the CRM DB 124, before discounting Product information such as price, discounted price, sale start date / time, sale end date / time, and store ID are acquired (S78), and the acquired store ID is compared with the store ID stored in the store master in the customer DB 123. Then, store information such as the store name of the matched record is acquired (S79), and the process ends.

  The CPU of the CRM device 121 returns to the previous step S72 when the sale is not in progress (S75, out of period) or when the product is not in stock (S77, none), and for the same customer ID, Next, the content ID with the highest priority is searched (S72).

  The CPU of the CRM device 121 determines whether or not the content ID having the next highest priority has been acquired (S73). If the content ID can be acquired (S73, yes), the acquired content ID and the product in the CRM DB 124 are displayed. Until the content ID stored in the master is compared and the information of the matched record satisfies the condition that it is within the sale period (S75, within the period) and the product is in stock (S77, there is), in the CRM DB 124 The process of searching for the service determination master and the product master is repeated (S72 to S77).

  The CPU of the CRM device 121 repeats the search of the service determination master in the CRM DB 124 (S72), and all records that match the customer ID acquired in S71 are within the sale period (S75, within the period) If it is determined that the condition that there is a stock (S77, present) is not satisfied (S73, none), the information is not acquired for providing the advertisement, and the process ends.

  According to the third embodiment described above, sale information managed in the store 220 is transmitted to the CRM device 121 and reflected in the merchandise master and the service determination master in the CRM DB 124, so that the customer using the automatic transaction apparatus 111 is notified in real time. In addition, it is possible to provide advertisements for sale products with a high appeal effect. As a result, the service is fully utilized by the customer, and the customer satisfaction can be increased. Further, even when there is no inventory of sale products to be provided to the customer, advertisements of other sale products in stock can be provided according to the priority order, so that the opportunity to appeal to the customer can be utilized.

  Either the determination of whether the product is on sale (S75) or the determination of whether the product is in stock (S77) may be first.

  The pre-discount price and post-discount price stored in the PLU file 222 in the store controller 221 and the product master in the CRM DB 124 are the same for both products that are not subject to discount. Information may be stored in only one side. In this case, the determination in S75 of the DB search process is not a determination as to whether there is a difference between the information before the discount price and the price after the discount, but information is stored only in one of the price before discount and the price after discount. It becomes a judgment.

  The price information stored in the PLU file 222 in the store controller 221 and the product master in the CRM DB 124 is the price before discount and the price after discount in the above. May be.

  In addition, this invention is not limited to an above-described Example, Various modifications are included. For example, the above-described embodiments have been described in detail for easy understanding of the present invention, and are not necessarily limited to those having all the configurations described. Also, a part of the configuration of one embodiment can be replaced with the configuration of another embodiment, and another configuration can be added to, deleted from, or replaced with a part of the configuration of one embodiment. Is possible.

  Each of the above-described configurations, functions, processing units, processing means, and the like may be realized by hardware by designing a part or all of them with, for example, an integrated circuit. Each of the above-described configurations, functions, and the like may be realized by software by interpreting and executing a program for the processor to realize each function. Information such as programs, tables, and files for realizing each function is stored in a recording device such as a memory, a hard disk, or an SSD (Solid State Drive), or a recording medium such as an IC card, an SD card, or a DVD (registered trademark). Can be put in.

  Further, the control lines and information lines are those that are considered necessary for the explanation, and not all the control lines and information lines on the product are necessarily shown. Actually, it may be considered that almost all the components are connected to each other.

Claims (6)

An automatic transaction apparatus that provides an advertisement to a trader based on advertisement information received from outside,
An advertisement providing system comprising: a management system that transmits the advertisement information to the automatic transaction apparatus according to a stock of goods when a transaction is made by the automatic transaction apparatus. The advertisement providing system according to claim 1,
The automatic transaction apparatus, when a transaction is made, transmits the transaction information that is information about the transaction to the management system,
The management system includes:
Store inventory information that shows the stock status of products in a database,
Based on the customer information, the database that associates the store information and the advertisement information, and the transaction information received from the automatic transaction apparatus, determine the advertisement information provided to the transaction,
The presence / absence of inventory of the target product, which is a product related to the determined advertisement information, is determined based on the inventory information database,
When there is a stock of the target product, the advertising information relating to the target product is transmitted to the automatic transaction apparatus. The advertisement providing system according to claim 1 or 2,
The said management system transmits the said advertisement information to the said automatic transaction apparatus according to at least 1 of the age and sex of the transaction person of the said automatic transaction apparatus. The advertisement provision system characterized by the above-mentioned. The advertisement providing system according to claim 3,
The management system transmits the advertisement information to the automatic transaction apparatus in accordance with a sales record of a product. The advertisement providing system according to claim 1 or 2,
The management system transmits the advertisement information to the automatic transaction apparatus according to sale information. The advertisement providing system according to claim 5,
The said management system transmits the said advertisement information to the said automatic transaction apparatus according to the priority defined for every goods. The advertisement provision system characterized by the above-mentioned.

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