JP2013238990A - Recommendation information presentation method, recommendation information presentation device and program therefor - Google Patents

Abstract

PROBLEM TO BE SOLVED: To present reliable recommendation information on a group.SOLUTION: A group tag application determination device 100 comprises: a log collection unit 110 for collecting a log including information browsed by members of a group, and a recommendation state showing whether the members have recommended the browsed information to others; a group tag application determination unit 140 for determining whether to satisfy a condition where a ratio of members who recommend the information to the members who have browsed the information is equal to or more than a predetermined reference value, and the members who recommend the information exceed a sample number by which it is possible to estimate that the group recommends the information, on the basis of the log above; and a group tag application unit 150 for applying recommendation information as the group to the information if it is determined that the condition is satisfied.

Description

  The present invention relates to a recommendation information presentation method, a recommendation information presentation device, and a program for presenting recommendation information to a user in a social recommendation service or the like.

  2. Description of the Related Art In recent years, social recommendation services that recommend appropriate services and contents in accordance with user behavior and situations have attracted attention. For example, there is a method of personalizing information using a user's browsing history for information recommended by an individual (for example, “Mr. A's recommendation”) (see, for example, Non-Patent Document 1).

  By the way, when presenting explicit recommendation information from a group to a user, the number of group members (for example, employees of company A) (the number of registered service users or active users) is generally used as a criterion for presentation of recommendation information. ) To determine the proportion of recommended people. When the total number of members recommended by each member of the group (for example, Company A employee a, Company A employee b, etc.) exceeds the prescribed ratio, an explicit message from the group Present recommendation information. For example, the following two methods are used to obtain the above-defined ratio. As a first method, information on the number of group members (the number of registered service users or active users) is known, and a history of whether or not the group member recommended information to be evaluated has been obtained. When the total number of group members who have recommended is known, the ratio of the number of recommended members to the number of group members (number of registered service users or active users) is checked against the criteria, and the recommended information is satisfied if the criteria are met. There is a method to present. Also, as a second method, whether the number of group members (the number of registered service users or active users) is known and the group member has used the information to be evaluated (for example, browsing the information). The history of whether or not and the history of recommendation or not were obtained, that is, the total number of group members who used the target information (for example, viewed the information) and the total number of group members who recommended the target information When the number of recommended people among the people who have used the information to be evaluated (for example, information was presented) meets the criteria (information is at a higher rate than the criteria) A method of presenting recommendation information as a group is generally used when recommended).

Sato, M. et al., “Proposal of Information Personalization Method that Combines User Interest and Influence from Information Source”, IEICE Technical Report, Vol.111, no.470, LOIS2011-114, pp.73-78, 2012 . Hayato Hayashi, “About the number of samples in social surveys”, [online], Survey and Consulting Office for Planning, [Search April 26, 2012], Internet <URL: http://www.npo-scop.jp /web/column/img/column001.pdf> Masano Sugano, “Estimation of population ratio”, [online], July 15, 2004, [Search April 26, 2012], Internet <URL: http://kurt.scitec.kobe-u.ac .jp / ~ fuchino / chubu / statistics-04s-misc.pdf>

  However, in the first method, the number of recommended users is small because the total number of users whose information is displayed is not used when the number of recommended users is large while the number of users whose information is displayed is small. For this reason, even if the recommendation rate among the users whose information is actually displayed is high, the evaluation may not be performed appropriately. In addition, the sample may be biased when there are few users, just by applying the criteria only to users who have used the information to be evaluated as in the second method, There is a problem that it is not certain whether a correct judgment has been made. However, ensuring the reliability of the site and the reliability of the information is extremely important for those who provide the service for presenting the recommended information.

  The present invention has been made paying attention to the above circumstances, and an object of the present invention is to provide a recommendation information presentation method, a recommendation information presentation device, and a program thereof capable of presenting reliable recommendation information about a group. is there.

In order to achieve the above object, the present invention takes the following measures.
A first aspect of the present invention is a method, an apparatus, and a program for presenting recommended information as a group for information displayed on a screen using a computer, the members of the group browsing Collecting a log including information and a recommendation status indicating whether or not the member corresponding to the browsed information recommended to others, and among the members viewing the information based on the log It is determined whether the ratio of the members recommending the information is equal to or greater than a predetermined reference value and the condition that the number of samples that can be estimated that the information is recommended as the group exceeds the condition is satisfied, and the condition is When it determines with satisfy | filling, the recommendation information as the said group is provided to the said information.
According to the first aspect, it is possible to quickly and correctly estimate the behavior tendency of the group by obtaining the minimum necessary number of samples that can be regarded as the behavior of the group using a statistical technique.

According to a second aspect of the present invention, in the determination according to the first aspect, logs from the acquisition time or the current time of the log to a predetermined time interval before are processed.
According to the second aspect, when calculating the number of samples in the first aspect, it is possible to present recommended information as a group that captures changes in fashion and evaluation changes by considering changes in time become.

According to a third aspect of the present invention, in the first or second aspect, the ratio of recommended members among the members displaying the information is added to the recommended information as the group.
According to the third aspect, it is possible to accurately convey the meaning of the recommendation information as a group by displaying the actual recommendation rate when displaying the recommendation information.

According to a fourth aspect of the present invention, in any of the first to third aspects, the confidence interval of the population ratio is estimated based on a ratio of recommended members among the members displaying the information, The confidence interval is added to the recommendation information as the group.
According to the fourth aspect, by displaying the confidence interval of the population ratio when displaying the recommendation information, it is possible to convey to the user including the reliability of the recommendation information as a group.

  That is, according to the present invention, it is possible to provide a recommendation information presentation method, a recommendation information presentation device, and a program thereof that can present reliable recommendation information about a group.

The figure which shows the time change of the number of persons who browsed the target information in a group. The figure which shows the determination method for recommendation information presentation. The block diagram which shows the function structure of the recommendation information presentation system which concerns on 1st Embodiment. The figure which shows the structural example of the analysis object temporary storage database. The figure which shows the structural example of a group member table | surface. The figure which shows the structural example of setting value (E, p). The figure which shows the structural example of a display information database. The figure which shows the process example of the group tag provision determination part which concerns on Example 1. FIG. The figure which shows the time change of evaluation with respect to object information. The figure which shows the method of changing an analysis object according to time. The block diagram which shows the function structure of the recommendation information presentation system which concerns on 2nd Embodiment. The figure which shows operation | movement of the log collection part which concerns on 2nd Embodiment. The figure which shows the structural example of the analysis object temporary storage database which concerns on Example 2-1. The figure which shows the process example of the group tag provision determination part which concerns on Example 2-1. The figure which shows the structural example of the analysis object temporary storage database which concerns on Example 2-3. The figure which shows the example of a display of the group tag which concerns on 3rd Embodiment. The block diagram which shows the function structure of the recommendation information presentation system which concerns on 3rd Embodiment. The figure which shows the example of a display of the group tag which concerns on 4th Embodiment. The block diagram which shows the function structure of the recommendation information presentation system which concerns on 4th Embodiment. The figure which shows the process example of the area estimation part which concerns on 4th Embodiment.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.
(First embodiment)
In the first embodiment, a method of presenting explicit recommendation information from various groups such as company A employees, twenties, women, etc. in a social recommendation service is proposed. In order to ensure 100% reliability as group recommendation information, it is necessary to use evaluation results for target information of all users belonging to the group. It takes a long time for all users to finish the evaluation. However, in order for more users to use the group recommendation information when selecting the information, it is necessary to present the information at an early stage without waiting for the completion of evaluation by all users. If presentation of recommendation information is delayed, the number of users who have already browsed the information will increase, or the value of the recommendation information will be lost because the trend is abolished.

  Here, FIG. 1 shows the time change of the number of people who browse the target information in the group, with time t on the horizontal axis and the cumulative number of people on the vertical axis. As shown in FIG. 1, in reality, the number of users who have browsed the target information gradually increases, so that the log is insufficient at the beginning of the appearance of the target information. In addition, the number of information that the user sees is a part of the vast amount of information, and there are users who do not see the target information. Therefore, in the above situation, it is necessary to determine the “group behavior tendency” while maintaining the reliability with as few logs as possible. Therefore, in the first embodiment, the minimum number of samples necessary for determining the behavior tendency of the group is obtained, and group recommendation information is presented when the necessary number of samples is satisfied.

  Specifically, the behavior tendency of the entire group members is determined using the number of information viewers and the number of people who have made explicit recommendations. For this determination, a method of calculating the necessary number of samples for performing a population ratio test based on random sampling is applied (for example, see Non-Patent Document 2). The required number of samples is calculated by answering a question (for example, yes or no) with a certain group (called a population) by randomly selecting a group (called a sample) from the population. Is used to calculate the number of samples necessary to estimate the proportion of respondents who answered yes in the population.

  For example, as shown in FIG. 2, the population N is the number of registrants or the number of active users in the evaluation target group, and the number of samples n sufficient to estimate the proportion p of recommended users in the population N ( (Logical value) is calculated. The following formula 1-1 is used for the calculation.

式１−１のＥは標準誤差であり、サービス提供者によって定められる。または、ユーザが定めてもよい。なお、社会調査などではＥ＝０．０５あるいは０．１を用いるのが一般的である。ｐは、評価対象グループにおいて、明示的に推薦したユーザの割合であり、グループの推薦として表示するための基準である。ｐはサービス提供者によって定められる。ただし、ｎを算出するにあたり、原則としてｐは設定数を用いるが、誤差最大を考慮するために、ｐ＝０．５（ｐが０．５のとき、ｎは最大値をとるため）としてもよい。

E in Equation 1-1 is a standard error and is determined by the service provider. Or you may decide. In social surveys, E = 0.05 or 0.1 is generally used. p is a ratio of users who have explicitly recommended in the evaluation target group, and is a standard for displaying as a group recommendation. p is determined by the service provider. However, in calculating n, in principle, p uses the set number. However, in order to consider the maximum error, p = 0.5 (when p is 0.5, n takes the maximum value). Good.

  The actual recommendation rate p ′ is the ratio of the recommended user (m ′) among the users (n ′) who browsed the information, and is obtained by the following formula 1-1 ′.

そして、ｐを判定するに十分なｎを実測値（情報が提示されたユーザ数ｎ´）が満たしていた場合、グループとしての推薦情報を提示するための評価基準ｐに基づき、上記求めた実際の推薦率ｐ´を用いて下記の式２の判定を行う。

When the actual measurement value (number of users n ′ whose information has been presented) satisfies n sufficient to determine p, the actual value obtained above is obtained based on the evaluation criterion p for presenting the recommended information as a group. The following equation 2 is determined using the recommendation rate p ′.

以下に、このような方法を用いた第１実施形態に係る推薦情報提示システムについて説明する。
図３は、第１実施形態に係る推薦情報提示システムの機能構成を示すブロック図である。このシステムは、グループタグ付与判定装置１００（推薦情報提示装置）、クライアント端末上で実行可能なブラウザまたは専用アプリケーション２００，７００、解析対象一時保存データベース４００、グループ構成員表５００、設定値（Ｅ，ｐ）６００、及び、表示情報データベース８００を有する。

Below, the recommendation information presentation system which concerns on 1st Embodiment using such a method is demonstrated.
FIG. 3 is a block diagram illustrating a functional configuration of the recommendation information presentation system according to the first embodiment. This system includes a group tag addition determination device 100 (recommended information presentation device), browsers or dedicated applications 200 and 700 that can be executed on a client terminal, an analysis target temporary storage database 400, a group member table 500, setting values (E, p) 600 and a display information database 800.

  The browser or dedicated application 200 includes a display information receiving unit 210, a display unit 220, a recommendation tag receiving unit 230, and a log transmission unit 240, and displays desired information on a client terminal by a user operation. Get recommended tag information. It is assumed that the browser or the dedicated application 200 has acquired in advance a user ID that identifies the user, for example, at the timing of the user's login operation or the like.

  The display information receiving unit 210 acquires display information to be displayed on the screen of the client terminal and an information ID given in advance to the display information, and sends it to the display unit 220. The display unit 220 displays display information on the screen of the client terminal. When recommending information to the displayed information, the user gives explicit recommendation information (for example, tags such as “Recommendation” and “Like”). The explicit recommendation information given by the user is hereinafter referred to as a recommendation tag. The recommended tag receiving unit 230 receives recommended tag presence / absence information (recommended tag information: 1 or 0). The recommended tag receiving unit 230 sends the previously acquired information ID, user ID, and recommended tag information to the log transmitting unit 240. The log transmission unit 240 sends the information ID, the user ID, and the recommended tag information to the group tag addition determination device 100 at an arbitrary timing such as when the user ends browsing or transitions to another page.

  The group tag assignment determination device 100 is a group of recommended information (for example, “Company A recommendation”, “communication industry recommendation”, etc.) based on the recommended tag information sent from the client terminal. A log collection unit 110, a log identification unit 120, a p ′, n calculation unit 130, a group tag addition determination unit 140, and a group tag addition unit 150.

The log collection unit 110 collects the information ID, user ID, and recommended tag information sent from the log transmission unit 240, and updates the analysis target temporary storage DB 400 based on these information.
FIG. 4 shows an example of the data structure of the analysis target temporary storage DB 400. The analysis target temporary storage DB 400 has an information ID, a group name, m ′, and n ′. FIG. 5 shows a configuration example of the group member table 500. The group member table 500 includes a group name, a group member number, a member (user name, etc.), a user ID, a login date, and the number of active users (total number) among users belonging to the group. Whether or not the user is an active user is determined using the login date and time. The determination criterion is arbitrarily determined by the service provider such as “a user who has logged in within three days”.

  The log collection unit 110 acquires the group name corresponding to the user ID from the group member table 500, and adds 1 to the value of n ′ in the analysis target temporary storage DB 400 where the information ID and the group name match. If the recommended tag information is present, 1 is added to m ′, and if not, m ′ is not changed.

  After the log collection unit 110 finishes updating the analysis target temporary storage DB 400 or at every arbitrarily determined time, the log identification unit 120 changes the analysis target temporary storage DB 400 to the information ID and group name to be determined. Applicable m ′ and n ′ are acquired. Further, N corresponding to the group name to be determined is acquired from the group member table 500. For N, it is assumed that the service provider selects in advance whether to use the number of group members or the number of active users. The log collection unit 110 transmits the information ID, the group name, the acquired N, m ′, and n ′ to the p ′, n calculation unit 130.

  The p ′, n calculation unit 130 receives the group name, the information ID, and the acquired N, m ′, and n ′. Further, the standard error E and the reference p for displaying the group tag are acquired from the set values (E, p) 600 shown in FIG. Then, the p ′, n calculation unit 130 calculates n using Equation 1-1 and calculates p ′ using Equation 1-1 ′. The p ′, n calculation unit 130 transmits the information ID, the group name, p, p ′, n, and n ′ to the group tag addition determination unit 140.

The group tag assignment determination unit 140 acquires information ID, group name, p, p ′, n, and n ′ from the p ′, n calculation unit 130. Then, group tag assignment determination is performed according to the condition of Expression 2.
When the condition of Expression 2 is satisfied, the group tag addition determination unit 140 sets the determination result to “add group tag (set to 1)”, and when the condition is not satisfied, the determination result is set to “group tag” Is not given (set to 0) ". If the determination result is 0, the process ends here. When the determination result is 1, the group tag assignment determination unit 140 transmits the information ID, the group name, and the determination result to the group tag assignment unit 150.

  The group tag assigning unit 150 receives the information ID, the group name, and the determination result, and acquires display information corresponding to the information ID from the display information DB 800. In the display information DB 800, as shown in FIG. 7, an information ID and display information are stored in association with each other. Further, the group tag assigning unit 150 creates a group tag to be assigned to the acquired display information based on the group name and the determination result. Then, the group tag assignment unit 150 transmits the information ID, display information, and group tag to the browser or the dedicated application 700.

  The browser or dedicated application 700 includes a display information receiving unit 710 and a display unit 720. The display information receiving unit 710 receives the information ID, display information, and group tag and transmits them to the display unit 720. The display unit 720 adds a group tag to the display information and displays it on the screen of the client terminal.

[Example 1]
Here, with reference to FIG. 8, with respect to the determination target “information 1” for group tag assignment, the recommendation information for the group “A company” is assigned using the log of the user (company A employee) belonging to the group “A company”. The determination procedure is as follows.
The display information receiving unit 210 of the browser or the dedicated application 200 acquires the information ID “information 1” and the display information “news A” for display, and sends them to the display unit 220. The display unit 220 displays “News A” information on the screen of the client terminal. User d attaches a “recommended tag” to the displayed “news A”. The recommended tag receiving unit 230 receives the information ID “information 1” of “news A”, the user ID “004” of the user d, and presence / absence information (present) of the recommended tag. The log transmission unit 240 terminates the user browsing or transitions to another page at any timing, such as the information ID “information 1” of “news A”, the user ID “004” of user d, the recommended tag Presence / absence information (present) is sent to the log collection unit 110 of the group tag addition determination device 100.

  The log collection unit 110 acquires the group names “Company A” and “C circle” corresponding to the user ID “004” from the group member table 500 (hereinafter, the procedure regarding “C circle” is omitted). Then, 1 is added to the n ′ values (= 145) of the information ID “information 1” and “company A” in the analysis target temporary storage DB 400 of FIG. In addition, since the recommended tag information is present, 1 is added to the m ′ value (= 81). FIG. 4 shows the data after this update.

  After the log collection unit 110 finishes updating the analysis target temporary storage DB 400 or at every arbitrarily determined time, the log identification unit 120 reads “Company A”, “Information 1” from the analysis target temporary storage DB 400. The recommended number of people m ′ (= 82) and the number of viewers n ′ (= 146) are acquired. Also, N (= 681) corresponding to “Company A” in the group member table 500 is acquired. In the first embodiment, for N, the total number of active users among users belonging to the group is used. Then, the group name “Company A”, the information ID “Information 1”, the acquired N (= 681), m ′ (= 82), and n ′ (= 146) are transmitted to the p ′ and n calculation unit 130.

  The p ′, n calculator 130 receives the group name “Company A”, the information ID “Information 1”, the acquired N (= 681), m ′ (= 82), and n ′ (= 146). In addition, the standard error E (= 0.1) and the reference p (= 0.5) for displaying the group tag (the ratio of the person who provided the recommended tag among the users who presented the information) are set in FIG. (E, p) Obtained from 600. Then, the p ′, n calculator 130 calculates n (= 84.28) using Equation 1-1, and calculates p ′ (= 82/146) using Equation 1-1 ′. The p ′, n calculation unit 130 includes a group name “Company A”, an information ID “Information 1”, p (= 0.5), p ′ (= 0.56), n (= 84.28), n ′. (= 146) is transmitted to the group tag addition determination unit 140.

  The group tag assignment determination unit 140 includes a group name “Company A”, an information ID “Information 1”, p (= 0.5), p ′ (= 0.56), n (= 84.28), n ′ ( = 146) is acquired. Then, determination is performed using Equation 2. In the case of Example 1, from n = 84.28 <n ′ = 146, p = 0.5 <p ′ = 0.56, n ′ is sufficient to estimate the population ratio of the population, and Since it is determined that the standard is satisfied, the group tag addition determination unit 140 sets the determination result to “add group tag (set to 1)”.

As a result, the display unit 720 of the browser or the dedicated application 700 displays the display information “News A” of the information ID “Information 1” displayed on the screen of the client terminal with the “Recommended by Company A” tag. To do.
Therefore, according to the first embodiment, it is possible to quickly and correctly estimate the behavior tendency of the group by obtaining the minimum necessary number of samples that can be regarded as the behavior of the group using a statistical method. .

  In the first embodiment, p ′ and n are both calculated by the p ′ and n calculation unit 130. However, the calculation / determination of p ′ and the calculation / determination of n may be made independent. For example, n may be calculated / determined (n ≦ n ′) after p ′ is calculated / determined (p ≦ p ′). Further, the order may be changed so that p ′ is calculated / determined (p ≦ p ′) after n is calculated / determined (n ≦ n ′).

(Second Embodiment)
For the target information, the evaluation may change with time depending on the content. For example, freshness such as news affects the value of information. The upper part of FIG. 9 shows time t on the horizontal axis and the cumulative number of people on the vertical axis, and shows the number of people who have viewed the target information in the group and the number of people to whom the recommended tag has been assigned among the people who have viewed the target information in the group. The middle part of FIG. 9 shows the time change of the number of people who browsed the target information in the group and the number of people who gave the recommendation tag, with time t on the horizontal axis and the number of people / time on the vertical axis. The lower part of FIG. 9 shows the time change of content evaluation, with the value obtained by dividing time t on the horizontal axis and (recommended number of people / time) on the vertical axis by (number of people viewing the target information / time). . Content evaluation is considered to change over time. Therefore, it is necessary to be able to reflect the time change of the evaluation for the target information in the recommendation information.

  Therefore, in the second embodiment, the information to be analyzed is presented after adopting the method for calculating the required number of samples for performing the population ratio test on the premise of random sampling in the first embodiment. The number of users n ′ and the number of users m ′ recommended among the users whose information is presented are changed not with the accumulation from the start of information presentation but with time. Specifically, the log to be analyzed is changed with a time interval Δt.

  That is, as shown in FIG. 10, the current time or the latest log acquisition time is set to t1, t0 = t1−Δt, and the logs included in t0 to t1 are analyzed. Specifically, the number of users whose information is presented between t0 and t1 is n ′, and the number of recommended users among the users whose information is presented between t0 and t1 is m ′. Then, p ′ is obtained by Expression 1-1 ′ using n ′ and m ′ determined as analysis targets, and group tag assignment determination is performed under the condition of Expression 2.

  FIG. 11 is a block diagram illustrating a functional configuration of the recommendation information presentation system according to the second embodiment. The same parts as those in FIG. 3 of the first embodiment are denoted by the same reference numerals, and detailed description thereof is omitted. As shown in FIG. 11, the recommendation information presentation system according to the second embodiment is obtained by adding an analysis target processing device 300 to the system configuration of FIG. The analysis target processing device 300 includes a Δt calculation unit 310 and a target data management unit 320. In addition, the log collection unit 110 has a function of storing, in a memory, logs of members belonging to the group name for each information.

  FIG. 12 shows the operation of the log collection unit 110 according to the second embodiment. The log collection unit 110 caches the log of the member belonging to the group name in the memory for each information. For example, the log collection unit 110 acquires the group names “Company A” and “C circle” (“C circle” will be omitted hereinafter) corresponding to the user ID “004” from the group member table 500. Then, as shown in FIG. 12, in the queue corresponding to the group name “Company A” and the information ID “Information 1”, the log acquisition time t, the user ID “004”, the display information (= 1), the presence / absence of the recommended tag Information (= 1) is stored in the cache. In the memory, the information browsing total corresponding to the information ID “information 1” and the group name “Company A” is n ′ (= 97), and the total recommendation number is m ′ (= 53). The storage DB 400 is updated.

  Further, in the second embodiment, the time information is given to the data of the analysis target temporary storage DB 400 and the operation of the group tag addition determination unit 140 is different from that of the first embodiment. Hereinafter, the second embodiment will be described according to three examples.

[Example 2-1]
In Example 2-1, the current time or the latest log acquisition time is set to t1, t0 = t1−Δt, and the logs included in t0 to t1 are analyzed. Specifically, the number of users whose information is presented between t0 and t1 is n ′, and the number of recommended users among the users whose information is presented between t0 and t1 is m ′. Then, p ′ is obtained by Expression 1-1 ′ using n ′ and m ′ determined as analysis targets, and group tag assignment determination is performed under the condition of Expression 2.

  FIG. 13 illustrates a data structure of the analysis target temporary storage DB 400 according to the Example 2-1. The analysis target temporary storage DB 400 includes t0, t1, and Δt in addition to the information ID, group name, m ′, and n ′. As the initial value of t0, the presentation start time of the target information is input. The time interval Δt to be analyzed is arbitrarily determined by the service provider in advance, and Δt is fixed here. That is, in Example 2-1, when either n> n ′ or p> p ′ is met, no group tag is attached.

  The group tag assignment determination unit 140 performs group tag assignment determination in the same manner as in the first embodiment. For example, as illustrated in FIG. 14, the group tag addition determination unit 140 includes a group name “Company A”, an information ID “Information 1”, p (= 0.5), p ′ (= 0.55), and n (= 84.28), n ′ (= 97). Then, determination is performed using Equation 2. In order to meet the condition of Equation 2, a group tag (“A company recommended” tag) is assigned (set to 1). Accordingly, the display unit 720 of the browser or the dedicated application 700 displays the display information of the information ID “information 1” displayed on the screen of the client terminal with the “A company recommended” tag.

  Furthermore, the group tag addition determination unit 140 transmits the information ID, the group name, and the information presentation time t to the analysis target processing device 300 as t1. For example, the information ID “information 1”, the group name “Company A”, and the information presentation time t (2012. 2.15 10:03) are transmitted to the Δt calculation unit 310 of the analysis target processing device 300 as the latest log acquisition time t1. .

  The Δt calculation unit 310 receives the information ID “information 1”, the group name “Company A”, and t1 (2012. 2.15 10:03), and receives the information ID “information 1” and the group name “ T1 (2012. 2.15 10:03) corresponding to “Company A” is updated, and Δt (24:00) corresponding to the information ID “Information 1” and the group name “Company A” of the analysis target temporary storage DB 400 is updated. ), T0 (t0 = t1−Δt = 2012.12.14 10:03) corresponding to the information ID “information 1” and the group name “Company A” is updated.

Then, the Δt calculation unit 310 acquires t0 (2012. 2.14 10:03) from the analysis target temporary storage DB 400, the newly acquired t0 (2012. 2.14 10:03), and the information ID “information 1 ”and the group name“ Company A ”are transmitted to the target data management unit 320.
The target data management unit 320 deletes the log before t0 (2012. 2.14 10:03) in the queue corresponding to the information ID “information 1” and the group name “company A”.

[Example 2-2]
In Example 2-2, the time interval Δt to be analyzed is from the start of service use to the time when the required number of samples n is obtained according to the above equation 1-1. Therefore, Δt is determined when the required number of samples n is collected for the first time (n = n ′). Thereafter, Δt does not change. Then, as in the case of Example 2-1, the current time or the latest log acquisition time is set to t1, t0 = t1−Δt, and the logs included in t0 to t1 are analyzed. Specifically, the number of users whose information is presented between t0 and t1 is n ′, and the number of recommended users among the users whose information is presented between t0 and t1 is m ′. Then, p ′ is obtained by Expression 1-1 ′ using n ′ and m ′ determined as analysis targets, and group tag assignment determination is performed under the condition of Expression 2. That is, in Example 2-2, if either n> n ′ or p> p ′ is met, no group tag is attached.

  Note that Δt may be up to a time obtained by adding an arbitrary time q when the required number of samples n is collected for the first time (n = n ′). In this case, since the value of Δt becomes larger than that in the above case, there is a high possibility that the value of n ′ included in the range of t0 and t1 (Δt = t1−t0) that are sequentially updated increases. The possibility of> n ′ is reduced. That is, there is a high possibility that n ≦ n ′, and among the group tag addition determination conditions n> n ′ and p> p ′, the group tag addition determination is performed according to p> p ′.

  The group tag assignment determination unit 140 has a cache corresponding to the target group name and target information as an initial value 0. The group tag assignment determination unit 140 determines when n ≦ n ′ is satisfied for the first time. That is, n'-n is performed, and when the result corresponding to the group name becomes 0 or positive for the first time, the cache value corresponding to the target group name and target information is changed from 0 to 1. When the cache value becomes 1, the log acquisition time t is transmitted to the Δt calculation unit 310 of the analysis target processing device 300 as t1 and Δt. The information ID and group name are also transmitted. Thereafter, the information ID, the group name, and the information presentation time t are transmitted to the Δt calculation unit 310 of the analysis target processing device 300 as t1.

  At first, the Δt calculation unit 310 receives the information ID, group name, t1, Δt (in this case, t1 and Δt are the same value) from the group tag assignment determination unit 140, and receives the information ID, group name of the analysis target temporary storage DB 400 T1 and Δt corresponding to are updated. From the second time onward, the information ID, group name, and t1 are received from the group tag assignment determination unit 140, the information ID of the analysis target temporary storage DB 400 and t1 corresponding to the group name are updated, and the information of the analysis target temporary storage DB 400 is updated. The information ID and t0 corresponding to the group name (t0 = t1−Δt) are updated using Δt corresponding to the ID and group name.

  The Δt calculation unit 310 acquires t0 from the analysis target temporary storage DB 400, and transmits the newly acquired t0, the information ID, and the group name to the target data management unit 320. The target data management unit 320 deletes the log before t0 in the queue corresponding to the received information ID and group name.

[Example 2-3]
In Example 2-3, for the time interval Δt to be analyzed, the required number of samples n is obtained by the above equation 1-1, and Δt is sequentially determined so that the required number of samples n is secured. That is, Δt changes. Then, the current time or the latest log acquisition time is set to t1, t0 = t1−Δt, and the logs included in t0 to t1 are set as analysis targets. Specifically, the number of users whose information is presented between t0 and t1 is n ′, but in the case of Example 2-3, n ′ = n is always set. Therefore, in selecting the analysis target, it is possible to select n by using n without calculating Δt by the analysis target processing apparatus 300 in FIG. In addition, the number of recommended users among the users whose information is presented is m ′. Then, p ′ is obtained by Expression 1-1 ′ using n ′ and m ′ determined as analysis targets, and group tag assignment determination is performed under the condition of Expression 2. That is, in Example 2-3, when p> p ′ is met, no group tag is attached.

FIG. 15 shows the data structure of the analysis target temporary storage DB 400 according to Example 2-3. The analysis target temporary storage DB 400 has an information ID, a group name, m ′, n ′, and a current time or latest log acquisition time t1.
The group tag assignment determination unit 140 has a cache corresponding to the target group name and target information as an initial value 0. The group tag assignment determination unit 140 determines when n ≦ n ′ is satisfied for the first time. That is, n′-n is performed, and when the result corresponding to the group name becomes 0 or positive for the first time, the cache value corresponding to the target group name and the information ID of the target information is changed from 0 to 1. When the cache value becomes 1 and thereafter, the log collection unit 110 is updated in the latest order when the number of cells corresponding to the information ID and group name in the queue of the log collection unit 110 is n or more. The cells before the (n + 1) th cell counted from are erased.

  As described above, according to the second embodiment, it is possible to present group tag information that captures changes in fashion and changes in evaluation by taking into account changes in time when calculating the number of samples in the first embodiment. become. Thereby, the group tag is displayed only when the recommended action performed by the individual shows the tendency of the population without bias, and the reliability of the group tag can be ensured. In addition, reliability can be ensured with a minimum log, and group tags can be quickly presented to other users.

(Third embodiment)
When presenting a group tag for the target information, the meaning of the tag information such as how much attention has been paid and how reliable the tag is, for example, can be understood only by the presence or absence of the group tag. It ’s hard. Therefore, in the third embodiment, when the group tag is displayed, the actual recommendation rate p ′ is displayed to accurately convey the meaning of the group tag to the user.

  FIG. 16 is a diagram illustrating a display example of group tags according to the third embodiment. Using the actual recommendation rate p ′ when it is determined to display the group tag, additional information such as 60% and 90% is added to the group tag. As a method of expression, a numerical value (example 1 in FIG. 16), an icon (example 2 in FIG. 16), a color (example 3 in FIG. 16), or the like is displayed. Additional information added to these group tags is called tag option information.

  FIG. 17 is a block diagram showing a functional configuration of a recommendation information presentation system according to the third embodiment. In addition, although 3rd Embodiment can be implemented in addition to 1st Embodiment mentioned above or 2nd Embodiment, here, the Example at the time of adding to 1st Embodiment is described. The recommended information presentation system according to the third embodiment is different in the operations of the group tag assignment determination unit 140, the group tag assignment unit 150, the display information reception unit 710, and the display unit 720 in the first embodiment, but the configuration is not illustrated. 3 is the same as that in FIG. 3, and the same parts as those in FIG.

  When the determination result is 1 in the group tag assignment determination, the group tag assignment determination unit 140 actually adds to the information ID “information 1”, the group name “Company A”, and the determination result (= 1), for example. The recommendation rate p ′ (= 0.56) is transmitted to the group tag assigning unit 150.

  The group tag assigning unit 150 receives the information ID, the group name, the determination result, and p ′, and acquires display information corresponding to the information ID “information 1” from the display information DB 800. Further, the group tag adding unit 150 adds tag option information (for example, “56%”) to the group tag (“Recommended by A company”) to be added to the acquired display information based on the group name, the determination result, and p ′. Create an attached one (for example, “Recommend 56% of Company A”). Then, the group tag assignment unit 150 transmits the group tag with the information ID, display information, and tag option to the browser or the dedicated application 700.

The display information receiving unit 710 of the browser or the dedicated application 700 receives the group tag with the information ID, display information, and tag option, and transmits it to the display unit 720. The display unit 720 adds a group tag (“56% recommended by company A”) to the display information of “information 1” and displays it on the screen of the client terminal.
Therefore, according to the third embodiment, it is possible to accurately convey the meaning of the group tag to the user by displaying the actual recommendation rate when displaying the group tag.

(Fourth embodiment)
In the fourth embodiment, the reliability of the group tag is improved by displaying the confidence interval of the population ratio when the group tag is displayed.
Therefore, in the fourth embodiment, using the actual recommendation rate p ′ when it is determined to display the group tag, the estimation of the population ratio (see Non-Patent Document 3) is performed, and the confidence interval of the population ratio is set. Display on tag. In the interval estimation, the population ratio p-hat is to obtain a confidence interval by the following formula 3 when the sample ratio p ′ is calculated.

式３において、ｎ´が大きくなると、信頼区間は狭まる。この区間推定は、計測したｐ´、すなわち、情報が表示されたユーザ（ｎ´）という標本の中で、どれだけの人が推薦をしたかという比率（割合）が、実際のグループの傾向をどれくらいの誤差を含めて把握できたかを推定するものである。したがって、グループタグを提示する際に区間推定結果を用いることで、ユーザに対して、グループタグの意味を示すことができる。

In Equation 3, the confidence interval narrows as n ′ increases. This interval estimation is based on the measured p ′, that is, the ratio (ratio) of how many people recommended in the sample of the user (n ′) on which the information is displayed shows the tendency of the actual group. It is an estimate of how much error is included. Therefore, the meaning of the group tag can be shown to the user by using the section estimation result when presenting the group tag.

Note that the coefficient of 1.96 included in the above equations 1-1 and 3 is a coefficient when the reliability coefficient is 95% (significance level of 5%). 1.96 in Equation 3 may be changed.
FIG. 18 is a diagram illustrating a display example of group tags according to the fourth embodiment. A confidence interval is calculated using the actual recommendation rate p ′ when it is determined to display the group tag, and a confidence interval such as 55% to 65% is added to the group tag. As an expression method, for example, it is expressed numerically as shown in Example 1 ′ of FIG.

  FIG. 19 is a block diagram showing a functional configuration of a recommendation information presentation system according to the fourth embodiment. In addition, although 4th Embodiment can be implemented in addition to 1st Embodiment mentioned above or 2nd Embodiment, here, the Example at the time of adding to 1st Embodiment is described. Further, either the third embodiment or the fourth embodiment may be used, or both may be used.

  As illustrated in FIG. 19, the recommendation information presentation system according to the fourth embodiment is obtained by adding a section estimation unit 160 to the configuration of the first embodiment. Further, the operations of the group tag addition determination unit 140, the group tag addition unit 150, the display information receiving unit 710, and the display unit 720 are different. Since other configurations are the same as those of the system of FIG. 3, the same parts as those of FIG. 3 are denoted by the same reference numerals, and detailed description thereof is omitted.

When the determination result is 1, the group tag addition determination unit 140, for example, has an information ID “Information 1”, a group name “Company A”, a determination result (= 1), and an actual recommendation rate p ′ (= 0. 56) to the section estimation unit 160.
As shown in FIG. 20, the interval estimation unit 160 calculates a confidence interval (0.48 <p hat <0.64) using Equation 3 above. Then, the section estimation unit 160 assigns the information ID “information 1”, the group name “Company A”, the determination result (1), and the calculated confidence section (0.48 <p hat <0.64) to the group tag. To the unit 150.

  The group tag giving unit 150 receives the information ID, the group name, the determination result, and the confidence interval, and acquires display information corresponding to the information ID “information 1” from the display information DB 800. Display information corresponding to the information ID is acquired from the display information DB 800. Further, the group tag assigning unit 150 adds a confidence interval (for example, “48 to 64%”) to the group tag (“Recommended by Company A”) to be added to the acquired display information based on the group name, the determination result, and the confidence interval. (For example, “48 to 64% of people recommended by Company A”) is created. Then, the group tag assigning unit 150 transmits the group tag with the information ID, the display information, and the confidence interval to the browser or the dedicated application 700.

  The display information receiving unit 710 of the browser or the dedicated application 700 receives the group tag with the information ID, display information, and confidence interval, and transmits the group tag to the display unit 720. The display unit 720 attaches a group tag (“48 to 64% of people recommended by Company A”) to the display information of “Information 1” and displays it on the screen of the client terminal.

Therefore, according to the fourth embodiment, by displaying the confidence interval of the population ratio when displaying the group tag, it is possible to ensure the reliability of the group tag and convey it to the user.
In the third and fourth embodiments, the group tag adding unit 150 creates a group tag with tag option information or a confidence interval. However, the present invention is not limited to this, and the group tag adding unit 150 includes an information ID and display information. The group tag and the tag option information or the confidence interval may be transmitted to the display information receiving unit 710, and the display unit 720 may add a group tag with the tag option information or the confidence interval to the display information.

  In addition, in order to attach group tags, individual explicit recommendation information, that is, a method of using recommendation tags was described. However, logs for capturing group recommendations and behavior trends as groups are not explicitly recommended. Instead of information, for example, a history of viewing a detailed screen from the top page may be used. For example, when the detailed browsing history is used, it can be given as a group tag such as “A company attention” instead of “A company recommendation”.

  That is, the present invention is not limited to the above-described embodiment as it is, and can be embodied by modifying the constituent elements without departing from the scope of the invention in the implementation stage. Further, various inventions can be formed by appropriately combining a plurality of constituent elements disclosed in the embodiment. For example, some components may be deleted from all the components shown in the embodiment. Furthermore, you may combine suitably the component covering different embodiment.

  DESCRIPTION OF SYMBOLS 100 ... Group tag provision determination apparatus, 110 ... Log collection part, 120 ... Log identification part, 130 ... p ', n calculation part, 140 ... Group tag provision determination part, 150 ... Group tag provision part, 160 ... Section estimation part, DESCRIPTION OF SYMBOLS 200 ... Browser or dedicated application, 210 ... Display information receiving part, 220 ... Display part, 230 ... Recommended tag receiving part, 240 ... Log transmission part, 300 ... Analysis object processing apparatus, 310 ... Δt calculation part, 320 ... Object data management , 400 ... analysis target temporary storage database, 500 ... group member table, 600 ... set value (E, p), 700 ... browser or dedicated application, 710 ... display information receiving unit, 720 ... display unit, 800 ... display information Database.

Claims (9)

A method of presenting recommended information as a group for information displayed on a screen using a computer,
A collection step of collecting a log including information browsed by members of the group and a recommendation status indicating whether the member of the browsed information recommended to others;
Based on the log, it can be estimated that the ratio of the members who recommend the information out of the members who viewed the information is equal to or higher than a predetermined reference value, and the group recommends the information. A determination step for determining whether the condition of exceeding the number of samples is satisfied;
And a granting step of granting recommendation information as the group to the information when it is determined that the condition is satisfied.   The recommendation information presenting method according to claim 1, wherein in the determination step, logs from the acquisition time or the current time of the log to a predetermined time interval before are processed.   The recommendation information presenting method according to claim 1, wherein the assigning step adds a ratio of recommended members among the members displaying the information to recommended information as the group. Further comprising the step of estimating the confidence interval of the population ratio based on the proportion of recommended members among the members displaying the information,
The recommendation information presentation method according to any one of claims 1 to 3, wherein the assigning step adds the confidence interval to recommendation information as the group. A device for presenting recommended information as a group for information displayed on a screen using a computer,
A collecting means for collecting a log including information browsed by members of the group and a recommendation status indicating whether the member of the browsed information recommended to others;
Based on the log, it can be estimated that the ratio of the members who recommend the information out of the members who viewed the information is equal to or higher than a predetermined reference value, and the group recommends the information. A determination means for determining whether the condition that the number of samples is exceeded,
A recommendation information presenting apparatus comprising: a granting unit that grants recommendation information as the group to the information when it is determined that the condition is satisfied.   The recommendation information presenting apparatus according to claim 5, wherein the determination unit targets a log from the acquisition time or the current time of the log to a predetermined time interval.   The recommendation information presenting apparatus according to claim 5, wherein the assigning unit adds a ratio of recommended members among the members displaying the information to the recommended information as the group. Further comprising means for estimating the confidence interval of the population ratio based on the proportion of recommended members among the members displaying the information,
The recommendation information presentation apparatus according to claim 5, wherein the assigning unit adds the confidence interval to recommendation information as the group.   A recommendation information presentation program for causing a computer to function as each means constituting the recommendation information presentation device according to claim 5.

Images