JP2013222189A - Advertisement system for automatic dispenser article, and automatic dispenser article - Google Patents

Abstract

PROBLEM TO BE SOLVED: To use a sales article itself of an automatic dispenser as an advertising medium of new advertisement to enable different advertisement information from the advertisement information on the article itself to be provided to a buyer.SOLUTION: An automatic dispenser article is added with an advertisement label, a first advertisement information unit is provided on the surface thereof, and a second advertisement information unit comprising one-dimensional code or two-dimensional code is provided on the inner surface thereof, so that a portable electronic device including a camera function can be used to provide the portable electronic device with specific advertisement information via the Internet line.

Description

  The present invention relates to an advertisement system and an article for a vending machine related to an article accommodated in a vending machine and sold.

  Vending machines themselves have the ability to automatically purchase drinking water, cigarettes, and other small items, but therefore, buyers are always paying attention to their presence and installation. It is proposed that the vending machine is used as a kind of advertising tower, paying attention to this as the value of the advertisement medium in the machine.

  In particular, in order to provide advertising information different from the goods for sale, the vending machine is provided with separate advertising means, for example, advertising equipment such as signboards and screens, to provide advertising information different from the original product. ing.

Therefore, the present inventor has focused on a secondary advertising method of providing advertising information different from the products sold by the original vending machine, and has constructed a new advertising system using a vending machine that is frequently used as a medium. I have been researching whether it can be done.
As conventional techniques including such techniques, the present inventor has proposed, for example, the following.
Utility model registration No. 3149372 Utility model registration No. 3163083 Utility Model Registration No. 3165986

Problems to be solved by the invention

  In Patent Document 1 to Patent Document 3, it can be said that one step has been taken in terms of stepping into a new area where it is desired to provide advertising information that is different from the items sold by the vending machine. The main scope of this is to provide a place for laying new advertising means, and so-called so-called hardware combination of vending machines and laying advertising means. It was.

Such a method has room for improvement in the following points.
(1) The cost of advertising means (signboards, screens, etc.) for laying.
(2) It is difficult to provide sufficient advertising information due to restrictions on the location of the advertising means such as the top or side of the vending machine.
(3) It is costly to change or replace advertising information for advertising means.
(4) It cannot be said that the degree of attention of the buyer with respect to the advertisement provided by the advertising means is high.
(5) The advertiser and the purchaser have a one-way relationship, and the purchaser did not have any merit by obtaining the advertisement information.

  Therefore, the present inventor paid attention to the recent popularization of portable electronic devices equipped with a camera function and the ease of connection to the Internet line, while eliminating the above-mentioned problems, It can be used as an advertising medium for new advertisements, and by making it possible for the buyer to contact and obtain advertising information that is different from the original advertising information of the article, information can be provided to the buyer as an advertiser. I thought about doing so.

Means for solving the problem

In order to achieve the above object, an advertising system for vending machine articles according to the present invention is an advertising system for vending machine articles sold in a vending machine,
An ad label (2) is attached to the article (1),
A first advertisement information part (3) by image printing is provided on the outer surface of the advertisement label (2),
On the inner surface of the advertising label (2), a second advertising information part (4) consisting of a one-dimensional code (4A) or a two-dimensional code (4B) is provided,
The advertising label (2) is peeled from the article (1), and the one-dimensional code (4A) or the two-dimensional code (4B) is read by a portable electronic device (5) having a camera function,
Specific advertisement information (7) can be provided to the portable electronic device (5) via the Internet line (6).
This is a measure taken.

In addition, the vending machine article according to the present invention is a vending machine article that is housed and sold for a vending machine in order to achieve the above-described object,
The advertisement label (2) is attached to the article body (1A) so as to be removable,
A first advertisement information section (3) by image printing is provided on the outer surface of the advertisement label (2),
A second advertisement information section (4) consisting of a one-dimensional code (4A) or a two-dimensional code (4B) is provided on the inner surface of the advertisement label (2).
I took the steps.

In addition, the vending machine article according to the present invention is a vending machine article that is housed and sold for a vending machine in order to achieve the above-described object,
The product label (1A) is externally fitted with a strip-shaped advertising label (2),
A first advertisement information section (3) by image printing is provided on the outer surface of the advertisement label (2),
A measure was taken that a second advertisement information section (4) comprising a one-dimensional code (4A) or a two-dimensional code (4B) was provided on the inner surface of the advertisement label (2).

The vending machine article referred to in the present invention refers to various articles (products) that can be sold by vending such as tobacco, beverages, and nutritional foods.
The ad label adjunct refers to detachable attachment of the ad label, resinity, external fitting of a paper-made band-like material, fitting by thermal contraction of a resin film, and the like.

Effect of the invention

According to the present invention, the sales article itself of the vending machine is used as an advertising medium for a new advertisement, and the advertisement information different from the original advertisement information of the article can be contacted and obtained by the purchaser's will. As a result, it is possible to provide the buyer with the information necessary as an advertiser, and to provide the buyer with sufficient necessary advertisement information with a simple improvement to the article without installing costly special advertising means.
In addition, when the purchaser obtains the advertisement information in connection with the benefit of the purchaser himself, the degree of attention or recognition with respect to the advertisement information can be reliably improved, and the advertisement effect can be enhanced.

The improvement of the vending machine article can be realized at low cost because only the advertisement label is laid on the article.
Even if the advertisement label is small, the advertisement information to be provided is obtained from the database (for example, a homepage) using the Internet line, so that a sufficient amount of information can be provided.
Other specific advantages of the present invention will become apparent from the following description.

Preferred embodiments for carrying out the invention

  In the implementation of the system of the present invention, the first advertisement information section (3) and the second advertisement information section (4) related to the article (1) are information that is not related at all. It is desirable that the advantage of the point addition is given to the purchaser by the contact of the second advertisement information section (4) from the advertiser of the second advertisement information section (4).

  By doing in this way, new advertising information different from the original product information of the article (1) can be obtained from the second advertising information section (4) by the buyer's own will, As a result, the purchaser himself / herself also benefits from the acquisition of the information, thereby further improving the effect of providing new advertisement information.

The schematic perspective view which shows an example of the structure of the articles | goods used with the system of this invention. The schematic diagram which shows the system of this invention. The schematic perspective view which shows an example of the structure of the articles | goods used with the system of this invention. The schematic perspective view which shows an example of the structure of the articles | goods used with the system of this invention.

Hereinafter, a system according to the present invention will be described in detail with reference to FIGS.
As shown in FIG. 1, in an advertising system using a drinking water bottle 1 </ b> A as an article 1, which is housed and sold in a vending machine, an advertising label 2 is attached to the drinking water bottle 1 </ b> A. It is attached.

This advertisement label 2 is provided with a first advertisement information section 3 by image printing on the outer surface of the advertisement label 2, here by printing, and a one-dimensional code is provided on the inner surface of the advertisement label 2. 4A (so-called bar code) or two-dimensional code 4B (so-called QR code: trade name), here, the second advertisement information section 4 comprising the two-dimensional code 4B is provided by printing.
Examples of the second advertisement information unit 4 of the two-dimensional code 4B are shown in FIGS. 1 to 3, and examples of the second advertisement information unit 4 of the one-dimensional code 4A are shown in FIG.

  The advertisement label 2 is coated with a pressure-sensitive adhesive from above the second advertisement information section 4 by inner printing, and is detachably attached to the drinking water bottle 1A (PET bottle). And the said 1st advertisement information part 3 has displayed that the 2nd advertisement information part 4 is provided in the inner side irrespective of the product information of this drinking water bottle 1A itself, and the bottle. It is taught to peel from.

Further, as shown in FIG. 2, the first advertisement information section 3 peels the advertisement label 2 and reads the second advertisement information section 4 on the inner side by a portable electronic device 5 having a camera function. Thus, it is possible to contact the database 7A of the different specific advertisement information 7 via the Internet line 6, thereby notifying that the benefits of point addition can be obtained separately.
In this way, since the information is provided from the above-described database 7A (for example, homepage), the advertisement label 2 can display the one-dimensional code 4A (so-called barcode) or the two-dimensional code 4B (so-called QR code: trade name). Even a small amount of information can provide a sufficient amount of information.

And since the benefit of the point mentioned above is obtained for the first time by purchasing the drinking water bottle 1A with a vending machine and peeling off the advertisement label 2, the profit from the sale of goods has already been obtained. It is possible to adopt a method of giving points as a partial reduction of the profit and a method of simply paying the points given by the advertiser (sponsor) of the advertisement label 2.
In addition, in this system, since the three parties, that is, the manufacturer and seller of the article 1, the owner of the vending machine, and the advertiser of another advertising label 2, are involved, a new business of cost sharing or profit distribution of the three parties. A model is born.

  The above-mentioned benefits of point addition means reduction benefits for usage fees of mobile electronic devices 5, for example, various types of mobile phones, reduction points for product purchases created by product companies, and point addition for various circles. Since the technical problem for this belongs to the known prior art, the detailed explanation is omitted here.

The database 7A of the advertisement information 7 described above may simply be an advertiser's home page or a database that collects this type of advertisement information.
In any case, since the advertisement information 7 is electronic data, it can be changed or modified very easily. In this case, the first advertisement information section 3 and the second advertisement are displayed. The information unit 4 does not need to be changed, and conversely, even if it is the same article, it is possible to easily provide advertisement information of completely different advertisers by simply replacing the advertisement label 2.

FIG. 3 shows the advertisement label 2 configured as a paper strip 2A, which is wound around the essential part of the drinking water bottle 1A. The figure shows a state in which the belt-like body 2A is developed, and the end portions thereof are bonded by gluing.
Here, the two-dimensional code 4B is used as the second advertisement information section 4.
A perforation (2B) and a knob (2C) are provided on a part of the belt-like body (2A) so as to facilitate break-peeling.

In FIG. 4, the advertisement label 2 is made of a resin film, fixed to the article 1 (drinking water bottle 1 </ b> A) by heat shrinkage, and the first advertisement information section 3 is provided in a part of original product information. Shows what
The advertisement label 2 is a pack-like one that is originally fitted to the water bottle 1A, and the advertisement information related to the water bottle 1A is printed. Here, the first advertisement information relating to other information is printed. It means that part 3 coexisted.

Here, the one-dimensional code 4 </ b> A is used as the second advertisement information unit 4.
Similarly, a perforation 2B and a knob 2C are provided on a part of the belt-like body 2A so as to facilitate break-peeling. The figure shows a state where the belt-like body 2A is developed.

Industrial application fields

  The present invention can provide different advertising information different from the original article information by capturing the existing vending machine article as a new advertising medium, and can be said to be a completely new concept advertising means. The application range is wide.

1: Article 2: Advertisement label 3: First advertisement information section 4: Second advertisement information section 4A: One-dimensional code 4B: Two-dimensional code 5: Portable electronic device 6: Internet line 7: Specific advertisement information

Claims (4)

An advertising system for vending machine items sold in a vending machine,
An ad label (2) is attached to the article (1),
A first advertisement information part (3) by image printing is provided on the outer surface of the advertisement label (2),
On the inner surface of the advertising label (2), a second advertising information part (4) consisting of a one-dimensional code (4A) or a two-dimensional code (4B) is provided,
The advertising label (2) is peeled from the article (1), and the one-dimensional code (4A) or the two-dimensional code (4B) is read by a portable electronic device (5) having a camera function,
Specific advertisement information (7) can be provided to the portable electronic device (5) via the Internet line (6).
A vending machine article advertising system characterized by the above. The first advertisement information part (3) and the second advertisement information part (4) related to the article (1) are information that has no relation to the second advertisement information part (4). By the contact of the buyer, the advantage of the point addition is given to the buyer from the advertiser of the second advertisement information section (4).
The advertising system for an article for a vending machine according to claim 1. A vending machine article housed and sold for a vending machine,
The advertisement label (2) is attached to the article body (1A) so as to be removable,
A first advertisement information section (3) by image printing is provided on the outer surface of the advertisement label (2),
A second advertisement information section (4) consisting of a one-dimensional code (4A) or a two-dimensional code (4B) is provided on the inner surface of the advertisement label (2).
An article for a vending machine characterized by that. A vending machine article housed and sold for a vending machine,
The advertising label (2) configured as a strip (2A) is externally fitted to the article body (1A),
A first advertisement information section (3) by image printing is provided on the outer surface of the advertisement label (2),
A second advertisement information section (4) consisting of a one-dimensional code (4A) or a two-dimensional code (4B) is provided on the inner surface of the advertisement label (2).
An article for a vending machine characterized by that.

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