JP2007034362A - Digital content selling system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a digital content selling system for simultaneously concluding advertisement propagation and sales by selling content on the spot where a consumer who views advertisements is given an incentive to purchase, and for storing information relating to content even when the consumer does not purchase on the spot, and for obtaining temporal cumulative effects by the repeated reproduction of advertisements. <P>SOLUTION: A medium relating to digital content sales and a selling method and an access information collecting medium and method to advertisement posters are characterized by providing an IC chip for storing whole or a portion of digitized content, or for storing information such as URL for acquiring the content, and incorporating the IC chip in the advertisement poster relating to the content, or attaching a sticker in which the IC chip is incorporated to the advertisement poster, and attaching the IC chip for storing an identification code to a large-scaled set board carrying those advertisement posters. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

The present invention relates to digital content sales using IC chips.

There is a wireless communication system in which mutual communication is performed symmetrically between an IC chip and a reader / writer.

For example, in an advertising space such as a hanging advertisement in a train, a large set board, a station poster, a pole roll, etc., even if you are interested in the product by looking at the advertisement posted there, consider purchasing the product on the spot And product comparisons are not possible. This is troublesome because it is necessary for the consumer side to memorize or record the product to be published in the advertisement, and for the seller side, the sales opportunity is missed if it cannot be sold when the purchase motivation is generated.

In order to deal with such problems, there is a method of providing content related to the advertisement poster or the like from the Internet by directly printing a two-dimensional code storing URL information on the advertisement poster or the like. There is a drawback in that it is necessary to provide a space for printing the dimension code, and the appearance is impaired.

In addition, in the case of a product such as a magazine that collects a plurality of contents, the consumer has to purchase all the contents, and cannot purchase for each desired content. And if the content you want spans multiple magazines, the burden on both the carrying and the charges will increase.

There are also services that sell content on the Internet for each content. In this case, consumers need to know the content they want in advance and the sales site for the content, and in addition, they can access the content by accessing different sites for each content. It was necessary to confirm and settle the payment, which was inconvenient.

On the other hand, for example, in the station advertisement, the advertising fee is set based on the average daily passengers, but since it is difficult to measure the advertising results for passengers, there is a need for a fee setting standard that is more realistic. .

Accordingly, the present invention provides an IC chip that stores all or part of digitized content, or stores information such as a URL for acquiring the content, and is built in an advertising poster related to the content, or the IC chip A digital content sales medium and a sales method for acquiring information on an IC chip by placing the IC chip reader in a sticker and sticking it to an advertisement poster, holding the IC chip reader / writer over a specific position of the advertisement poster, and performing short-range wireless communication provide.

In addition, a medium and a collection method for collecting access histories to IC chips included in various advertisement posters by attaching an IC chip storing an identification code to a large set board or the like that displays these advertisement posters with IC chips I will provide a.

By selling content on the spot that encourages consumers to see the advertisement, advertising and sales can be completed at the same time, and information related to the content can be stored even if it is not purchased on the spot By doing so, it is possible to obtain a time accumulation effect by repeated reproduction of advertisements.

In addition to being able to purchase advertising content at any time in this way, even if individual content is purchased from different advertising media, it can be completed in a single simple operation with no additional steps,

In particular, when an IC chip seal is affixed to the back side of an advertisement poster, the advertisement poster can add a new function to the advertisement without losing any conventional function in appearance.

In addition, by assigning an identification code to each advertising space such as a large set board, information collection for each large set board was realized regarding the number of accesses to advertisements.

As an example of implementing the present invention, content sales relating to magazine advertisements will be described. As shown in FIG. 1, in a large set board installed in a station, an ID for specifying the large set board is given, and the IC chip 1 in which the ID information is stored in the IC chip and incorporated in the seal is provided. A large set board 2 in which the IC chip 1 is built in a predetermined position of the large set board is provided.

Next, with regard to a plurality of magazine advertisement posters posted on the large set board 2, digital contents obtained by converting contents such as articles, readings, papers, photographs, etc., published in the magazines into digital information are provided, and these digital contents are stored. An IC chip seal 3 provided with a URL for downloading the digital contents individually and a URL for downloading contents as a collection, and storing URL information for downloading the individual digital contents in the IC chip and built in the seal Then, an IC chip seal 4 in which URL information for downloading a collection of digital contents is stored in the IC chip and incorporated in the seal is provided.

As shown in FIG. 2, the IC chip seal 3 is attached to the title position of each content such as an article or a photo corresponding to the URL information stored in the IC chip from the front surface or back surface of the magazine advertisement poster or from both the front surface and back surface, The IC chip seal 4 is attached to the title position of the magazine name corresponding to the URL stored in the IC chip seal from the front surface or back surface of the magazine advertisement poster or from both the front surface and back surface.

When the IC chip seal 3 and the IC chip seal 4 are affixed from the front surface of the magazine advertising poster or from both the front surface and the back surface, the position target over which the reader / writer is held up is clearly shown. When affixed to the magazine, it is not necessary to secure a space for affixing the sticker in advance, and a new function is added without deteriorating the appearance of the magazine advertisement poster.

Therefore, when purchasing all contents related to magazine advertisement posters posted on the large set board 2 or purchasing them individually, an IC chip reader is mounted at the title position of the corresponding magazine or the corresponding article. Short-distance wireless communication is performed by holding the portable terminal and bringing the IC chip reader / writer and the IC chip close to each other.

The communication history with the IC chip reader / writer is written to the IC chip built in the IC chip seal 3 and the IC chip seal 4 by short-range wireless communication, and the IC chip reader reads the URL stored in these IC chips.

Then, by connecting to a URL read into a mobile terminal equipped with an IC chip reader / writer and performing a predetermined operation, individual contents are obtained in the case of the IC chip sticker 3, and a set of contents in the case of the IC chip sticker 4. Download and pay for things from the network. Alternatively, the read URL is stored in the mobile terminal and downloaded from the network and settled as needed.

In this way, by providing a URL for each magazine as a collection of contents or for each content, the purchase preparation is completed by simply holding the portable terminal over each title position when purchasing a plurality of contents posted on the large set board. Note that content cannot be downloaded and settled by simply holding it over, so there is no risk of malfunction and the URL can be stored in the mobile terminal in advance.

In addition to adding a new function to the magazine advertisement poster by attaching the IC chip seal, the advertisement function itself can be improved by displaying the magazine advertisement poster with the IC chip seal on the large set board 2. .

Further, the manager of the advertisement holds the IC chip reader 3 and the IC chip seal 3 and the IC chip seal by holding the IC chip reader / writer over the IC chip 1 and the IC chip seal 3 and the IC chip seal 4 attached to the large set board 2. Each access history written in the IC chip 4 and the ID for identifying the large set board 2 are read.

The magazine name and individual contents specified by the IC chip seal 3 and the IC chip seal 4 and the access history thereof are collected. At the same time, the installation location of the large set board 2 specified by the IC chip 1 is grasped, and for each large set board By accumulating data, data related to characteristics and evaluations based on the location and time zone of the advertisement are accumulated for each content. The advertisement results based on these access record data provide an evaluation standard that is more in line with the actual situation as compared to the conventional advertisement fee setting based on the average boarding / alighting personnel in, for example, station advertisements.

Note that the present invention is not limited to the sale of digital content related to magazine articles, but a video such as a making video or a notice linked to a movie advertisement poster, digital music distribution linked to a new record advertisement poster of a music record, or It assumes digital products in general such as downloading application programs for personal computers or portable terminals for executing these.

It is a figure which shows the Example of this invention. It is a figure which shows the Example of this invention.

Explanation of symbols

1 IC chip 2 Large set board 3 IC chip seal 4 IC chip seal

Claims (5)

An advertising poster with an IC chip intervening in the sale of digital content,
All or part of the content related to the advertisement poster read by making the IC chip reader / writer close to the specific position of the advertisement poster and performing wireless communication with the IC chip, or all the content related to the advertisement poster connected to the network Alternatively, a URL or the like for acquiring a part is stored. An advertisement poster with an IC chip seal in which a sticker containing an IC chip intervening in the sale of digital content is attached to the front surface or back surface of the advertisement poster or the like related to the digital content or both the front surface and back surface,
All or part of the content related to the advertisement poster read by making the IC chip reader / writer close to the specific position of the advertisement poster and performing wireless communication with the IC chip, or all the content related to the advertisement poster connected to the network Alternatively, a URL or the like for acquiring a part is stored. In an advertising poster with an IC chip, or an advertising poster with an IC chip seal in which a sticker with an IC chip is attached to the advertising poster.
The IC chip stores all or a part of the content related to the advertisement poster, or a URL for acquiring all or a part of the content related to the advertisement poster by connecting to the network, and the IC chip reader / writer is stored in the IC chip. A method for selling digital content in which content related to an advertisement poster is acquired by performing wireless communication close to a specific position of the advertisement poster.   An advertising poster with an IC chip used in the digital content sales method according to claim 3 or an advertising poster with an IC chip seal attached with a sticker with an IC chip attached to the advertising poster is attached with an IC chip storing an identification code. A method for collecting data on advertisement results, characterized in that an access history is written to and stored in an IC chip included in an advertisement poster by an IC chip reader / writer that is posted on a large set board or the like and brought close to each other for acquiring various digital contents . A plurality of advertisement posters in the data collection method for advertisement results shown in claim 4 are displayed, and an IC chip is provided for specifying an access history stored in each advertisement poster for each place where the advertisement poster is installed. Large set board.