JP2013097359A - Information processor and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To increase sales of commodities by effectively using an advertisement device.SOLUTION: An information processor includes input means, determination means and interruption control means. The input means inputs various types of pieces of business data. On the basis of the business data, the determination means determines whether interruption conditions for reproducing an advertisement content for interruption reproduction which is different from an advertisement content set in a preset reproduction schedule are satisfied. The interruption control means causes an advertisement device for reproducing an advertisement content according to the reproduction schedule to reproduce an advertisement content for interruption reproduction corresponding to a piece of business data for which the interruption conditions are satisfied, when the determination means determines that the interruption conditions are satisfied.

Description

  Embodiments described herein relate generally to an information processing apparatus and a program.

  In recent years, products that advertise using a display device such as a liquid crystal display or plasma display in stores such as supermarkets and department stores, commercial facilities such as shopping malls, shopping areas, and underground shopping areas. A digital signage (digital signage) device that displays advertisement information (such as a photographic image of a product to be advertised or a sentence that introduces or explains a product to be advertised) is installed.

  Conventionally, it has been desired to increase sales of products by using an advertising device such as the digital signage device.

  The information processing apparatus according to the present embodiment includes input means, determination means, and interrupt control means. The input means inputs various business data. The determination unit determines whether or not an interrupt condition for reproducing the advertisement content for interrupt reproduction different from the advertisement content set in the preset reproduction schedule is satisfied based on the business data. The interrupt control means, when it is determined by the determination means that the interrupt condition is satisfied, for the advertising device that reproduces the advertising content according to the reproduction schedule, interrupt reproduction corresponding to the business data for which the interrupt condition is satisfied Play the advertising content for use.

FIG. 1 is a system outline diagram showing a schematic configuration of a store management system. FIG. 2 is a front view showing a schematic external configuration of the digital signage apparatus. FIG. 3 is a block diagram illustrating a hardware configuration of a control system of the store server device. FIG. 4 is a block diagram showing a hardware configuration of a control system of the digital signage apparatus. FIG. 5 is a block diagram illustrating a functional configuration of the store server apparatus. FIG. 6 is a flowchart showing the flow of processing operations in the store server apparatus. FIG. 7 is a schematic diagram for explaining an example of the specific processing of FIG. FIG. 8 is a schematic diagram for explaining a method of reproducing advertisement content in a digital signage device of a conventional system. FIG. 9 is a schematic diagram illustrating an example of advertisement information interrupted by the digital signage device. FIG. 10 is a diagram illustrating a configuration of a store management system that uses a cloud system.

  Hereinafter, embodiments will be described with reference to the accompanying drawings.

  Note that the information processing apparatus and the program according to the present embodiment are generally different from advertisement content set in a preset reproduction schedule based on various business data (incoming data, sales data, etc.). When an interrupt condition for reproducing the advertisement content for interrupt playback is satisfied, an advertisement device for interrupt playback corresponding to the business data for which the interrupt condition is satisfied is sent to an advertising device that plays the advertisement content according to the playback schedule. It can be played back.

  In addition, the information processing apparatus and program according to the present embodiment are installed in an information processing system installed in a store such as a supermarket or a department store, a commercial facility such as a shopping mall, a shopping street, or a place that sells products such as an underground mall. Although applied, the following description demonstrates the case where it applies to the store server apparatus in the store system installed in a mass sales store.

  First, a schematic configuration of a store management system 1 including a store system 3 to which an information processing apparatus and a program according to the present embodiment are applied will be described with reference to FIG. FIG. 1 is a system outline diagram showing a schematic configuration of the store management system 1.

  As shown in FIG. 1, the store management system 1 includes a headquarter system 2 and a plurality of store systems 3A and 3B (two in the example of FIG. 1). The head office system 2 and each of the store systems 3A and 3B are connected via a public communication network such as the Internet, a network 4 such as a VPN (Virtual Private Network), and a connection device such as a router (not shown).

  Here, the headquarters system 2 is installed in a headquarters that manages each store in an integrated manner, and includes a headquarter server 21, a printer, a personal computer (all not shown), and the like.

  The store system 3 is installed for each store, and includes a store server device 31, a plurality of POS terminals 32 (two in the example of FIG. 1), and a plurality of digital signage devices 33 (three in the example of FIG. 1). And are connected via a communication network N such as a LAN (Local Area Network).

  Here, the store server device 31 is an information processing device that is installed in an office of a store or the like and is a host device that manages the entire store system 3 in an integrated manner. The store server device 31 performs sales management based on sales data sent from the POS terminal 32. Further, the store server device 31 distributes advertisement content for advertising each product sold in the store to each digital signage device 33 via the communication network N.

  Each POS terminal 32 is installed at a store accounting location, etc., and transmits / receives product information (product code, product name, unit price, etc.) to / from the store server device 31 via the network N, thereby Is an information processing apparatus for registering and paying for products to be purchased.

  Each digital signage device 33 is installed in the premises of the store (product sales floor for selling products, the entrance of the store, etc.), and sells at the store based on the advertising content received from the store server device 31 via the communication network N. This is an advertising device for advertising a product. More specifically, each digital signage device 33 uses a display unit 331 (see FIG. 2) based on the received advertisement content, and relates to a product to be advertised (hereinafter sometimes referred to as “advertisement product”). Display advertising information (moving images of advertising products, texts that introduce or explain advertising products, etc.), and output audio that introduces or explains advertising products using the audio output unit 332 (see FIG. 2) To do.

  Here, the external configuration of the digital signage apparatus 33 will be described with reference to FIG. FIG. 2 is a front view showing a schematic external configuration of the digital signage device 33. As shown in FIG. 2, the digital signage device 33 includes a display unit 331 and an audio output unit 332.

  The display unit 331 displays the advertisement information regarding the advertisement product, and is realized by a liquid crystal display, a plasma display, or the like. The audio output unit 332 outputs BGM, audio that introduces or explains advertisement products, and the like, and is realized by a speaker or the like.

  Note that the digital signage device 33 according to the present embodiment basically plays back a plurality of advertisement contents set according to a playback schedule set in advance by the store server device 31.

  Next, the hardware configuration of the control system of the store server device 31 will be described with reference to FIG. FIG. 3 is a block diagram illustrating a hardware configuration of a control system of the store server device 31.

  As illustrated in FIG. 3, the store server device 31 has a hardware configuration using a general computer. For example, the control unit 311, the communication I / F unit 312, and the I / O device control unit 313 are configured. Are connected by a bus B1. The control unit 311 includes a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), and the like.

  The control unit 311 includes an operation unit 314 realized by a keyboard and a mouse, a display unit 315 realized by a liquid crystal display, and a hard disk device (via a bus B1 and an I / O device control unit 313). A storage unit 316 realized by an HDD (Hard Disk Drive), an SSD (Solid State Drive) device, or the like is connected.

  In other words, the control unit 311 controls the operation of various components connected via the I / O device control unit 313 by the CPU developing and executing a control program stored in the ROM, HDD, or the like on the RAM. In addition, it controls the operation of transmitting / receiving various data such as the product information and the advertising content to / from the POS terminal 32 and the digital signage device 33 connected via the communication I / F unit 312 and the network N. is there.

  The storage unit 316 stores the advertisement content distributed to each digital signage device 33, the product information of each product sold in the store (information indicating the product name associated with each product code and the product unit price). Sales data related to products sold based on the sales data received from the POS terminal 32 (sales information indicating the number of sales and the sales amount of each product over a certain period such as one business day). Various information such as a sales master table to be registered is stored.

  Next, the hardware configuration of the control system of the digital signage device 33 will be described with reference to FIG. FIG. 4 is a block diagram showing a hardware configuration of a control system of the digital signage device 33. As shown in FIG.

  As shown in FIG. 4, the digital signage device 33 has a hardware configuration using a general computer. For example, the control unit 330, a communication I / F unit 333, and an I / O device control unit 334 are used. Are connected by a bus B2. The control unit 330 includes a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), and the like.

  The control unit 330 includes a display unit 331 realized by a liquid crystal display or a plasma display, an audio output unit 332 realized by a speaker, a hard disk, etc. via the bus B2 and the I / O device control unit 334. A storage unit 335 realized by a device (HDD: Hard Disk Drive), an SSD (Solid State Drive) device, a nonvolatile memory, or the like is connected.

  That is, the control unit 330 controls operations of various components connected via the I / O device control unit 334 by causing the CPU to develop and execute a control program stored in the ROM, HDD, or the like on the RAM. At the same time, it controls the operation of transmitting / receiving various data such as the advertisement content to / from the store server device 31 connected via the communication I / F unit 333 and the network N.

  The storage unit 335 stores various information such as the advertisement content.

  Next, the functional configuration of the store server device 31 will be described with reference to FIG. FIG. 5 is a block diagram showing a functional configuration of the store server device 31.

  As shown in FIG. 5, the CPU of the control unit 311 expands and executes a program stored in a ROM or the like on the RAM, thereby executing a data input unit 311a, a condition establishment determination unit 311b, and an interrupt advertisement generation unit 311c. , Functions as a digital signage device selection unit 311d and a reproduction control unit 311e.

  The data input unit 311a performs a condition for performing an interrupt advertisement (that is, reproduction of advertisement content for interrupt reproduction different from the advertisement content set in a preset reproduction schedule) in the digital signage device 33 (hereinafter, “interrupt condition”). Data) required to determine whether or not the data has been established, and is used to input data (business data) required to generate advertisement content for interrupt reproduction, and the incoming data input unit 311a. -1, sales data input unit 311a-2 and external data input unit 311a-3.

  The incoming data input unit 311a-1 receives incoming data (business data) indicating the number of received products received from the headquarters server 21 or the like, or manually input by the operation unit 314. Acquisition). Here, the arrival data includes, for example, a product name (such as “water in a plastic bottle (2 liters)”) associated with a product code (such as “A”) and the number of arrivals (such as “100”). Information.

  The sales data input unit 311a-2 displays the number of sales of each product in a certain period (one business day, one week, etc.) at a predetermined timing such as when a certain time elapses or when a preset time is reached. The sales data (business data) shown is input (acquired). Here, the sales data is, for example, information including a product name (such as “cup ramen”) associated with a product code (such as “B”) and the number of sales (such as “50”).

  The outside world data input unit 311a-3 inputs (acquires) outside world data indicating the outside environment such as weather and temperature. Here, the external data is, for example, information indicating the outdoor temperature (such as “10 ° C.”) of the store output from a thermometer device installed outside the store.

  The condition satisfaction determination unit 311b determines whether or not an interrupt condition is satisfied based on each data (incoming data, sales data, or external data) input by the data input unit 311a.

  Specifically, the condition establishment determination unit 311b determines that an interrupt condition is satisfied when there is a product that is received in a predetermined number (for example, 100) or more based on the arrival data input by the arrival data input unit 311a-1. Is determined to have been established. The condition establishment determination unit 311b determines that an interrupt condition is established when there is a product that has been sold in a predetermined number (for example, 50) or more based on the sales data input by the sales data input unit 311a-2. judge. Further, the condition establishment determination unit 311b establishes an interrupt condition when the outdoor temperature of the store is equal to or lower than a predetermined temperature (for example, 10 degrees) set based on the external data input by the external data input unit 311a-3. It is determined that

  The interrupt advertisement generation unit 311c generates advertisement content for interrupt reproduction when the condition establishment determination unit 311b determines that the interrupt condition is established.

  Specifically, for example, the interrupt advertisement generation unit 311c determines that the interrupt condition is satisfied because the condition establishment determination unit 311b has a predetermined number of products received based on the arrival data. Advertising content for displaying on the display unit 331 of the digital signage device 33 a video for advertising a received product to a customer (for example, a moving image in which the product is photographed) and a telop to be displayed on the video. Video content). The above telop is, for example, a letter indicating that a large amount of the product has been received when the product received in a predetermined number or more is “water in a plastic bottle (2 liters)” "!"), Characters indicating the number of arrivals (such as "100"), characters indicating the selling price of the product (such as "190 yen"), and the like.

  Further, for example, when the condition establishment determination unit 311b determines that the interrupt condition is satisfied because the condition establishment determination unit 311b has sold a predetermined number or more based on the sales data, the interruption advertisement generation unit 311c Generates advertising content (moving image content) for displaying on the display unit 331 of the digital signage device 33 a moving image for advertising to a customer (for example, a moving image obtained by shooting a product) and a telop displayed on the moving image. To do. In addition, as the telop, for example, when a product sold more than a predetermined number is “cup ramen”, a character indicating that the product is sold most today (such as “the most popular today!”). And a character indicating the number of sales (such as “50”) and a character indicating the selling price of the product (such as “100 yen”).

  Further, for example, if the interrupt establishment generating unit 311c determines that the interruption condition is satisfied because the outdoor temperature of the store is equal to or lower than a predetermined temperature based on the external data, the condition establishment determining unit 311b determines that the outdoor temperature of the store is A video (for example, a moving image in which a product is photographed) of a product (for example, “Shimeji”, “Coat”, etc.) set in advance to be advertised to a customer when the temperature falls below a predetermined temperature, or a usage example of the product Advertising content for displaying on the display unit 331 of the digital signage device 33 a moving image showing a video (for example, a moving image obtained by photographing a dish using a product (foodstuff)) and a telop displayed on the moving image. (Video content) is generated. As the telop, for example, a product set in advance when advertising to a customer is an ingredient (product) (for example, “shimeji”, “green onion”, etc.) necessary for making a dish “hot pot”. In some cases, characters (such as “shimeji”) that indicate the product name of the ingredient (product), or letters that recommend (recommend) the customer to purchase the ingredient (product) (for example, “Cold day is still!”) And a character (such as “100 yen”) indicating the sales price of the product.

  Note that the interrupt advertisement generation unit 311c stores moving images (moving images obtained by shooting the products) of various products stored in advance in the storage unit 316 of the store server device 31 as moving images used for the interrupt reproduction advertisement content (moving image content). ).

  The digital signage device selection unit 311d performs an interrupt advertisement (that is, reproduction of advertisement content for interrupt reproduction) according to the product advertised to the customer by the advertisement content generated by the interrupt advertisement generation unit 311c. Is to select. More specifically, the digital signage device selection unit 311d is a digital signage device installed at or near the display location where the product advertised to the customer by the advertisement content generated by the interrupt advertisement generation unit 311c is displayed. 33 is selected as the digital signage device 33 for performing the interrupt advertisement.

  The reproduction control unit 311e executes processing for causing the digital signage device 33 selected by the digital signage device selection unit 311d to perform an interrupt advertisement.

  More specifically, the playback control unit 311e is configured to perform playback that has been set in advance for each digital signage device 33 at normal times, that is, when the condition satisfaction determination unit 311b determines that the interrupt condition is not satisfied. The advertising content according to the schedule is distributed, and the distributed advertising content is played back. In addition, when the condition establishment determination unit 311b determines that the interrupt condition is satisfied, the reproduction control unit 311e replaces the advertisement content according to the reproduction schedule and generates the interrupt reproduction generated by the interrupt advertisement generation unit 311c. Are distributed to the digital signage device 33 selected by the digital signage device selection unit 311d, and the distributed advertisement content is reproduced {repeatedly reproduced for a predetermined time (30 minutes, 1 hour, etc.)}.

  In addition, when the playback of the advertisement content for interrupt playback in the selected digital signage device 33 is completed, the playback control unit 311e sends the advertisement for interrupt playback on the playback schedule to the selected digital signage device 33. The advertisement content set to be played back at the time when the playback of the content ends is played back.

  That is, in the store system 3 of this embodiment, the reproduction schedule is kept. More specifically, in the store system 3, when the reproduction of the advertisement content for interrupt reproduction is interrupted in the reproduction schedule, the reproduction time zone of each advertisement content in the reproduction schedule is set backward according to the reproduction of the advertisement content for interruption reproduction. Without shifting, the playback time in the digital signage device 33 of the advertisement content set in the playback schedule is reduced by the time required for playback of the interrupt playback advertisement content. Thereby, it is possible to prevent the occurrence of the inconvenience that the advertisement content set in the reproduction schedule is not reproduced during the business day by reproducing the interrupt reproduction advertisement content.

  Next, the processing operation in the store server device 31 will be described with reference to FIG. FIG. 6 is a flowchart showing the flow of processing operations in the store server device 2.

  As shown in FIG. 6, in the store server device 31, the data input unit 311 a is data necessary for determining whether or not the condition for performing the interrupt advertisement is satisfied, and the digital signage device 33 performs the interrupt advertisement. Various data (incoming data, sales data, and outside world data) necessary to generate advertising content to be performed are input (obtained) (step S1).

  Subsequently, the condition satisfaction determination unit 311b determines whether or not the interrupt condition is satisfied based on various data (incoming data, sales data, or external data) input by the data input unit 311a in step S1 (step S2). ).

  Here, when it is determined that the interrupt condition is satisfied (step S3: Yes), subsequently, the advertisement content for the interrupt advertisement generation unit 311c to perform the interrupt advertisement with the digital signage device 33 (the interrupt condition is satisfied). An interrupt playback advertisement content corresponding to the business data is generated (step S4).

  Subsequently, the digital signage device 331d performs an interrupt advertisement (that is, reproduction of advertisement content for interrupt reproduction) according to the product advertised to the customer by the advertisement content generated in step S4. Is selected (step S5).

  Subsequently, the playback control unit 311e executes a process for causing the digital signage device 33 selected in step S5 to perform an interrupt advertisement (step S6). That is, in the process of step S6, when the condition establishment determination unit 311b determines that the interrupt condition is satisfied, the reproduction control unit 311e replaces the advertisement content according to the preset reproduction schedule, and The advertisement content for interrupt reproduction generated in step S4 is distributed, and the distributed advertisement content is reproduced.

  Accordingly, the digital signage device 33 that has received the advertisement content for interrupt playback, for example, temporarily stops playback of the currently played advertisement content (advertising content according to a preset playback schedule) and receives the received content. The interrupt reproduction of the advertisement content {repeated reproduction for a predetermined time (30 minutes, 1 hour, etc.)} is executed (see FIG. 7).

  When the reproduction of the advertisement content for interrupt reproduction in the digital signage device 33 selected in step S5 is completed, the reproduction control unit 311e interrupts the selected digital signage device 33 on the reproduction schedule. The advertisement content set to be reproduced is reproduced at the time when reproduction of the advertisement content for reproduction ends.

  Here, an example of the specific processing of FIG. 6 will be described with reference to FIG. FIG. 7 is a schematic diagram for explaining an example of the specific processing of FIG.

  First, for example, the data input unit 311a has a predetermined number (for example, 100) or more (for example, 100) of products called “water in a plastic bottle (2 liters)” in the store A slightly before 11:00. The case where the arrival data which understands that it was received is input.

  In this case, in step S1, the arrival data input unit 311a-1 of the data input unit 311a has the product name “water in a plastic bottle (2 liters)” associated with the product code “A” and the number of arrivals “100”. When the arrival data as information configured from the above is input, the condition establishment determination unit 311b performs a predetermined number (in this case, “100”) based on the arrival data input in step S1 by the determination process in subsequent step S2. It is determined that the interruption condition is satisfied because there is a product “water in a plastic bottle (2 liters)” (step S3: Yes).

  Subsequently, in step S4, the interrupt advertisement generation unit 311c advertises to the customer a product “water in a plastic bottle (2 liters)” that has been received in a predetermined number (100) or more (for example, the product “ A moving image of "water in a plastic bottle (2 liters)" (see symbol M1 in Fig. 7) and a telop (such as "A large amount of water has arrived!") Displayed on the video (see Fig. 7) Video content (advertisement content) (X) for displaying on the display unit 331 of the digital signage device 33 is generated.

  Subsequently, in step S5, the digital signage device selection unit 311d displays the product “water in a plastic bottle (2 liters)” advertised to the customer with the video content (X) generated in step S4. Alternatively, the digital signage device 33 installed in the vicinity thereof is selected as the digital signage device 33 that performs interrupt advertisement (that is, reproduction of advertisement content for interrupt reproduction).

  Subsequently, in step S6, the playback control unit 311e pauses playback of the moving image content (A) currently played back in the digital signage device 33 selected in step S5, and causes the selected digital signage device 33 to stop the playback. Then, the video content (X) for interrupt reproduction generated in step S4 is distributed, and the video content (X) is reproduced. That is, in this case, in the selected digital signage device 33, for example, as shown in FIG. 7, a moving image (product “water in a plastic bottle (2) indicated by a symbol M1 in a time zone of 11: 00 to 11:30” Liters) "and a telop (" A large amount of water has arrived! ") Indicated by T1 is displayed on the display unit 331.

  In this case, the reproduction control unit 311e has photographed video content (X) for interruption reproduction in the digital signage device 33 selected in step S5, that is, the product “water in a plastic bottle (2 liters)”. When the reproduction of the moving image content (X) that displays the advertisement information consisting of the moving image M1 and the telop T1 “water has arrived in large quantities!” Is completed, the reproduction schedule is sent to the selected digital signage device 33. The moving image content (A) set to be reproduced is reproduced at the time when the reproduction of the moving image content (X) for interrupt reproduction ends.

  Next, for example, the data input unit 311a inputs external data that indicates that the outdoor temperature of the store A is a predetermined temperature (for example, 10 degrees) or less (for example, 10 degrees) just before 13:00. The case will be described.

  In this case, in step S1, the outside world data input unit 311a-3 of the data input unit 311a outputs the outside world as information indicating the outdoor temperature “10 ° C.” of the store output from the thermometer device installed outside the store A. When the data is input, in the subsequent determination process in step S2, the condition establishment determination unit 311b determines that the outdoor temperature of the store A is equal to or lower than a predetermined temperature (for example, 10 degrees) set in advance based on the external data input in step S1. It is determined that the interrupt condition is satisfied (step S3: Yes).

  Subsequently, in step S4, the interrupt advertisement generation unit 311c shows a usage example of a product set in advance to advertise to a customer when the outdoor temperature of the store A becomes a predetermined temperature (10 degrees) or less. (For example, a moving image of a dish “Onabe” using products (food ingredients)) (see symbol M2 in FIG. 7) and a telop that is displayed on the moving image (“Cold day after all!” Etc.) The moving image content (advertisement content) (Y) for displaying (refer to the code | symbol T2 of FIG. 7) on the display part 331 of the digital signage apparatus 33 is produced | generated.

  Subsequently, in step S5, the digital signage device selection unit 311d displays the product “Shimeji”, “green onion”, etc. advertised to the customer with the moving image content (Y) generated in step S4 or the vicinity thereof. Is selected as a digital signage device 33 that performs interrupt advertisement (that is, reproduction of advertisement content for interrupt reproduction).

  Subsequently, in step S6, the playback control unit 311e pauses the playback of the moving image content (B) currently played in the digital signage device 33 selected in step S5, and causes the digital signage device 33 to stop the step S4. The moving image content (Y) for interrupt reproduction generated in (1) is distributed, and the moving image content (Y) is reproduced. That is, in this case, in the selected digital signage device 33, for example, as shown in FIG. 7, a dish using a moving image (product (foodstuff) indicated by a symbol M2 in a time zone from 13:00:00 to 14:00. The display unit 331 displays advertisement information including a moving image obtained by photographing “Onabe” and a telop indicated by a symbol T2 (“It is a cold day!”).

  In this case, the reproduction control unit 311e has photographed the moving image content (Y) for interruption reproduction in the digital signage device 33 selected in step S5, that is, the dish “Onabe” using the product (foodstuff). When the reproduction of the moving image content (Y) that displays the advertisement information composed of the moving image M2 and the telop T2 that says “It's cold on the cold day!” Is finished, the reproduction of the selected digital signage device 33 on the reproduction schedule is completed. Then, the moving image content (B) (see FIG. 7) set to be reproduced at the time when the reproduction of the moving image content (Y) for interrupt reproduction ends is reproduced.

  Next, for example, the data input unit 311a finds that a certain number (for example, 50) or more (for example, 50) of “cup ramen” products have been sold at store A shortly before 15:00. A case where data is input will be described.

  In this case, in step S1, the sales data input unit 311a-2 of the data input unit 311a is information as a product name “couple ramen” associated with the product code “B” and the number of sales “50”. When the sales data is input, in the subsequent determination process in step S2, the condition establishment determination unit 311b sells a product “cup ramen” that has been sold more than a predetermined number (for example, 50) based on the sales data input in step S1. ", It is determined that the interrupt condition is satisfied (step S3: Yes).

  Subsequently, in step S4, a moving image in which the interrupt advertisement generation unit 311c shoots a moving image (for example, the product “cup ramen”) for advertising a product “cup ramen” sold more than a predetermined number (50). ) (See symbol M3 in FIG. 7) and a telop (such as “Today's most popular !!”) (see symbol T3 in FIG. 7) displayed on the moving image is displayed on the display unit 331 of the digital signage device 33. Video content (advertising content) (Z) is generated.

  Subsequently, in step S5, the digital signage device selection unit 311d is installed at or near the display location where the product “cup ramen” advertised to the customer with the video content (Z) generated in step S4 is displayed. The digital signage device 33 is selected as a digital signage device 33 that performs interrupt advertisement (that is, reproduction of advertisement content for interrupt reproduction).

  Subsequently, in step S6, the playback control unit 311e distributes the video content (Z) for interrupt playback generated in step S4 to the digital signage device 33 selected in step S5, and the video content (Z) Let it play. That is, in this case, in the selected digital signage device 33, for example, as shown in FIG. 7, the moving image (moving image of the product “cup ramen”) indicated by the symbol M3 in the time zone from 15:00 to 16:00 Image) and advertising information consisting of a telop ("Today's most popular!") Indicated by the symbol T3 is displayed on the display unit 331.

  In this case, the playback control unit 311e and the moving image M3 for shooting the interrupted playback video content (Z) in the digital signage device 33 selected in step S5, that is, the product “cup ramen” When the reproduction of the moving image content (Z) displaying the advertisement information including the telop T3 “most popular !!” is finished, the interrupted moving image is displayed on the reproduction schedule with respect to the selected digital signage device 33. The reproduction of the moving image content set to be reproduced at the time when the reproduction of the content (Z) is finished is performed.

  According to the embodiment described above, the digital signage device (advertisement device) 33 can be effectively used to increase sales of products.

  In addition, according to the present embodiment, the digital signage device (advertisement device) 33 that performs the interrupt advertisement is selected according to the product advertised with the advertisement content for interrupt reproduction newly generated at an arbitrary timing. It is possible to effectively advertise a product advertised with advertisement content for interrupt reproduction to customers.

  In addition, according to the present embodiment, unlike the digital signage apparatus in the conventional system that sequentially reproduces a plurality of advertisement contents according to a preset reproduction schedule as shown in FIG. 8, the above reproduction as shown in FIG. In addition to playing the advertisement content set in the schedule, it is possible to play the advertisement content generated in real time (interrupt playback) in the digital signage device, so the digital signage device is more effective than the conventional system It is possible to increase sales of products by using the

  In addition, according to the present embodiment, when there is a large amount of goods received based on the arrival data as business data, the digital signage device 33 advertises the goods in real time. It is possible to increase sales.

  In addition, according to the present embodiment, when there is a product that sells well in a certain period (such as one business day) based on sales data as business data, the digital signage device 33 advertises the product. It is possible to further increase sales of products that sell well.

  Furthermore, according to the present embodiment, since the digital signage device 33 is configured to advertise a product that is set in advance as a product to be advertised in accordance with changes in the outdoor environment (outdoor temperature, etc.) of the store based on external data. It is possible to increase sales of products according to changes in the outdoor environment.

  As mentioned above, although demonstrated based on exemplary embodiment, this invention is not limited by above-described embodiment.

  In the above-described embodiment, as the information for interrupt reproduction displayed on the display unit 331 of the digital signage device 33, in the case of advertisement information composed of a video in which a product to be advertised is photographed and a telop that is displayed over the video However, the present invention is not limited to this. For example, as information for interrupt reproduction (advertisement information), it is placed on the advertisement moving image M displayed on the display unit 331 by reproducing the advertisement content set in a preset schedule as shown in FIG. It is also possible to use advertisement information composed only of the displayed telop T (for example, telops indicated by reference characters T1 to T3 in FIG. 7). That is, when the interrupt condition is established, the selected digital signage device 33 is caused to interrupt display the telop T on the moving image M.

  The interrupt reproduction information (advertisement information) may be, for example, advertisement information composed of a still image obtained by photographing a product to be advertised and a telop that is displayed on the still image. .

  In the above-described embodiment, the telop as the advertisement information is generated when the interruption condition is satisfied. However, the present invention is not limited to this. For example, the telop is created in advance and stored in advance in the storage unit 316 of the store server device 31 in the same manner as the above-described interrupt reproduction video. When the interrupt condition is satisfied, the stored telop is It is also possible to adopt a form that uses it.

  In the above-described embodiment, when the digital signage device 33 reproduces the advertisement content for interrupt reproduction, the advertisement content currently reproduced in the digital signage device 33 (the advertisement set in a preset reproduction schedule). Description has been given of a mode in which the reproduction of the content) is paused, the interrupt reproduction advertisement content generated by the interrupt advertisement generation unit 311c is distributed to the digital signage device 33, and the distributed advertisement content is reproduced. However, the present invention is not limited to this. For example, when the reproduction of the currently reproduced advertisement content {repeated reproduction of a predetermined time (10 minutes, 30 minutes, 1 hour, etc.)} ends, the interruption advertisement content is converted into the digital signage device 33. It is also possible to adopt a form in which the distributed advertisement content is played back.

  In the above-described embodiment, when the interrupt condition is satisfied, the selected digital signage device 33 performs reproduction of the advertisement content for interrupt reproduction instead of the advertisement content set in the preset reproduction schedule. However, the present invention is not limited to this. For example, an advertisement content having a higher priority than the advertisement content for interrupt reproduction (that is, an advertisement content having a high importance of advertisement for a customer) among the advertisement contents set in the reproduction schedule is set in advance, and the interruption condition When the selected digital signage device 33 is reproducing the high-priority advertising content, the digital signage device 33 does not reproduce the interrupt reproduction advertising content, and the priority It is also possible to adopt a form in which the reproduction of high-frequency advertising content is continued.

  Furthermore, when the interruption condition is satisfied, the above-mentioned selected digital signage device 33 reproduces the high-priority advertising content as described above, and when the reproduction of the high-priority advertising content is completed. The selected digital signage device 33 may be configured to cause the advertisement content for interrupt playback to be played back.

  Further, although not specifically described in the above-described embodiment, for example, the condition establishment determination unit 311b has a plurality of interrupt conditions simultaneously based on each data (incoming data, sales data, and external data) input by the data input unit 311a. If it is determined that the condition is satisfied, the condition satisfaction determination unit 311b only determines whether the interrupt condition based on the highest priority data (incoming data, sales data, or external data) is satisfied according to the priority set in advance for each of the data. It is also possible to adopt a form in which the interrupt advertisement generation unit 311c generates advertisement content for interrupt reproduction corresponding to the establishment of the adopted interrupt condition.

  Further, in the above-described embodiment, a mode has been described in which the digital signage device 33 installed at or near the display location where the product advertised to the customer with the interrupt playback advertisement content is displayed has been described. For example, a plurality of digital signage devices installed on the floor where the product is sold or the area where the product of the department (category) to which the product belongs is displayed. It is also possible to select all 33.

  Further, in each digital signage device 33 in the above-described embodiment, the customer can be printed from a printing device (printer) for printing and issuing various tickets, coupons, etc., or from a storage medium such as a membership card or a mobile phone held by the customer. You may make it provide the reader which reads information, such as ID, the communication apparatus which performs short-distance communication with the mobile phone which a customer has.

  The program executed by the store server device 31 of the above-described embodiment can be provided by being incorporated in advance in a storage unit such as a ROM. The program can be provided by being stored in a computer-readable storage medium in an installable or executable format file. Furthermore, the program can be provided or distributed via a network such as the Internet.

  Further, in the above-described embodiment, the form in which the store server device 31 executes the process illustrated in FIG. 6 has been described. However, the present invention is not limited to this, and the headquarter server 21 includes the functional configuration unit illustrated in FIG. It is also possible to adopt a form that executes the processing shown in FIG.

  Further, the above operation can be realized by a store management system including a terminal device and a server device. In this case, one server device may perform processing for realizing an interrupt advertisement in one or a plurality of digital signage devices, and a plurality of server devices realize an interrupt advertisement in one or a plurality of digital signage devices. The processing for doing so may be shared.

  Cloud computing can be used to realize such a store management system. More specifically, a software provision form called Software as a Service (SaaS) is suitable.

  FIG. 10 is a diagram illustrating a configuration of a store management system 100 that uses a cloud system. As illustrated in FIG. 10, the store management system 100 includes a plurality of communication networks N that connect the cloud 110, the store system 3A of the store A, the store system 3B of the store B, and the like to the cloud 110. Note that each of the store system 3 and the communication network N may be only one.

  The cloud 110 further includes a plurality of server devices 111. The plurality of server devices 111 are configured to be able to communicate with each other. However, only one server device 111 may be provided.

  The digital signage device 33 of the store system 3 can communicate with the cloud 110 via the communication network N. As the communication network N, the Internet, a private network, a next generation network (NGN), a mobile network, or the like can be used as appropriate. Further, in the store management system 100, each functional component shown in FIG.

  Moreover, although some embodiment of this invention was described, these embodiment is shown as an example and is not intending limiting the range of invention. These novel embodiments can be implemented in various other forms, and various omissions, replacements, and changes can be made without departing from the scope of the invention. These embodiments and modifications thereof are included in the scope and gist of the invention, and are included in the invention described in the claims and the equivalents thereof.

1 store management system 2 head office system 3 store system 31 store server device (information processing device)
32 POS terminal 33 Digital signage device 331 Display unit 332 Audio output unit N Communication network 311 Control unit 311a Data input unit (input means)
311a-1 Arrival data input section (arrival data input means)
311a-2 Sales data input section (sales data input means)
311a-3 External data input unit (external data input means)
311b Condition establishment determination unit (determination unit)
311c Interrupt advertisement generation part (generation means)
311d Digital signage device selection unit (selection means)
311e Playback control unit (interrupt control means)

JP 2007-286900 A

Claims (6)

An input means for inputting various business data;
Determining means for determining whether or not an interrupt condition for reproducing advertisement content for interrupt reproduction different from the advertisement content set in a preset reproduction schedule is satisfied based on the business data;
When the determination unit determines that the interrupt condition is satisfied, the advertisement content for interrupt playback corresponding to the business data for which the interrupt condition is satisfied is reproduced for an advertising device that reproduces the advertisement content according to the reproduction schedule. Interrupt control means for performing
An information processing apparatus comprising: A plurality of the advertising devices are provided,
A selection means for selecting an advertising device for reproducing the interrupt reproduction advertisement content according to a product advertised in the interrupt reproduction advertisement content;
The information processing apparatus according to claim 1, wherein the interrupt control unit causes the advertisement device selected by the selection unit to reproduce the advertisement content for interrupt reproduction.   The information processing apparatus according to claim 2, wherein the selection unit selects a display location where a product advertised with the advertisement content for interrupt reproduction is displayed or an advertisement device provided near the display location. . The input means inputs arrival data indicating the number of arrivals of each product received as the business data,
The determination unit determines that the interrupt condition is satisfied when there is a predetermined number of products that are set in advance based on the input arrival data,
The said interruption control means makes the said advertising apparatus perform reproduction | regeneration of the said advertisement content for interruption reproduction | regeneration which advertises the goods more than the said predetermined number. Information processing device. The input means inputs sales data indicating the number of sales of each product in a certain period as the business data,
The determination unit determines that the interrupt condition is satisfied when there is a product sold in a predetermined number or more based on the sales data input by the sales data input unit,
The said interruption control means makes the said advertising apparatus perform reproduction | regeneration of the advertisement content for the interruption reproduction | regeneration which advertises the goods sold more than the predetermined number. Information processing device. Computer
An input means for inputting various business data;
Determining means for determining whether or not an interrupt condition for reproducing advertisement content for interrupt reproduction different from the advertisement content set in a preset reproduction schedule is satisfied based on the business data;
When the determination unit determines that the interrupt condition is satisfied, the advertisement content for interrupt playback corresponding to the business data for which the interrupt condition is satisfied is reproduced for an advertising device that reproduces the advertisement content according to the reproduction schedule. Interrupt control means for performing
Program to make it work.

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