JP2013003764A - Advertisement distribution program, advertisement distribution method for executing advertisement distribution program and advertisement control device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide advertisement information to be beneficial for both an advertiser and a user.SOLUTION: An advertisement distribution program is configured to make a computer 4 of an information processor 3 function as first transmission control means for transmitting data on link destination of a shopping site together with advertisement data of the shopping site to a user terminal 5 when the number of advertisement points is a prescribed number or more, while transmitting only the advertisement data of the shopping site to the user terminal 4 when the number of the advertisement points is less than the prescribed number, and as second transmission control means for selecting specific purchasers among all the purchasers in the shopping site and transmitting benefit information to a user terminal 5 operated by each selected purchaser when the number of the advertisement points is changed from the number equal to or more the prescribed number to the number less than the prescribed number.

Description

  The present invention relates to an advertisement fee consumption control apparatus that provides advertisement information posted on a WEB page in a network such as the Internet. More specifically, when displaying the advertisement information on the WEB page, an advertisement fee is received in advance in the form of a deposit, and the receipt is received from the received advertisement fee according to the accumulated browsing time of the advertisement or the number of browsing times. The present invention relates to a deposit-type advertising fee consumption control device that consumes the advertising fee.

  In the past, the advertising industry has expanded its advertising business through media such as newspapers and newspaper inserts, and has stimulated market buying motivation through this advertising business and has contributed to industrial development through market activation. Such advertising business is diversified from the traditional newspaper-based advertising business to radio and television. Recently, with the progress of wide area networks such as the Internet, personal computers, mobile phones, As the advertising business is further diversified into smartphones and other media, the specific gravity is changing.

  On the other hand, when viewing a WEB page with a personal computer or a smartphone, first, there is a website called a portal site that plays an entrance role. This website has a banner ad that links the company name and product name to the link on the web, and an area for appropriately displaying a movie that is broadcast on a commercial such as a TV. Things exist.

  In this movie display area, the advertisement movie information selected by the user is not displayed, but the advertisement movie information of each product or company determined in advance is displayed as appropriate.

For companies operating such portal sites, revenue is generated by collecting advertising and advertising fees from companies, etc., by providing advertising and movie information (hereinafter referred to as Internet advertising) in burner advertisements and movie display areas. Tighten the big weight.
As a contract form of the advertising fee for the net advertisement, for example, the CPM (Cost per Mill) with the amount of money for the predetermined number of times the burner advertisement is distributed as the advertising fee unit price, CPC (Cost per Click), a result determined by the advertiser, for example, CPA (Cost per Action), where the purchase of a product is made and the predetermined amount for each action is the advertising fee unit price Is. Such a charging method is disclosed in Patent Documents 1 and 2.
Further, Patent Document 3 discloses a technique for providing a service that is differentiated according to viewing time for a user who wants to view an advertisement.

JP 2006-120135 A JP-A-2005-190005 JP 2001-344503 A

  By the way, when providing advertisement information through a wide area network as described above, a company that a television station wants to distribute advertisement information to a user like a television commercial in advance buys it in advance, and the number of days and time according to the advertisement space The post-pay method is generally used, in which the advertising fee is charged according to the results of the CPM, CPC, and CPA described above, instead of the deposit method distributed in the above. Therefore, since the advertisement fee is not determined in advance, there is a problem that it is difficult to predict in advance how much the amount of the advertisement fee will be.

  In addition, if you want to display an advertising movie on the homepage of the portal site, the deposit method can be adopted, but since the movie is displayed by securing a large area of the homepage, the advertising fee is increased, There were situations where it was difficult for companies and stores with poor financial capabilities to hire.

  Furthermore, although burner advertisements are post-pay, it is easy to adopt even for companies with poor funds or privately managed stores. However, when multiple burner advertisements are attached to a WEB page, the WEB page From the standpoint of attracting the user's desire to visit a WEB page on which many burner advertisements are pasted, the local color is too strong, which is not preferable because the beauty of itself is impaired. In other words, there is a high possibility that a problem of incurring a loss of aesthetics of the home page will occur.

  Furthermore, in the case of burner advertising, the advertising fee to be paid is unclear and may be higher than the expected advertising fee. It was also the cause of trouble.

  The above is a problem from the viewpoint of advertising. Also, from the viewpoint of the user, there are the following problems.

  In other words, users rarely want to see information about advertisements, for example, some users like TV commercials themselves but they are minority, This is also supported by the popularity of features that allow you to skip the commercial part during recording and video playback. Therefore, in the case of a TV commercial, the content of the advertised product is too much to focus on attracting the user to the commercial by carefully selecting music to attract the user to the commercial or adopting famous talents. There was a problem that the explanation of was unclear.

  Furthermore, it can be said that a commercial of a product that is not of interest to the user can be achieved for the time being as an advertisement providing side, but it may be painful for the user.

  An object of the present invention is to provide an advertisement distribution program and an advertisement control device that can provide advertisement information in a form that is beneficial to both the advertiser and the user.

The present invention provides a computer of an information processing apparatus including a communication interface and a storage device that are capable of data communication with a plurality of user terminals.
Advertising point number storage means for storing the number of advertisement points corresponding to the advertisement fee paid in advance by the advertiser of the shopping site in association with the shopping site in the storage device,
Shopping information storage means for storing the purchase price purchased at the shopping site in the storage device in association with the personal information of the purchaser;
Point number subtracting means for subtracting the number of purchase points according to the purchase amount from the number of advertisement points on the shopping site;
When the number of advertising points is equal to or greater than a predetermined number, the advertisement data of the shopping site and the link destination data of the shopping site are transmitted to the user terminal, while the number of advertising points is less than the predetermined number, First transmission control means for transmitting only the advertisement data of the shopping site to the user terminal;
When the number of advertising points is switched from a predetermined number or more to less than a predetermined number, a specific purchaser is selected from all the purchasers on the shopping site, and profit is given to the user terminal operated by the purchaser It is an advertisement delivery program that functions as a second transmission control means for transmitting information.

  According to the above configuration, when the number of advertising points is equal to or larger than the predetermined number, the link data of the shopping site is transmitted to the user terminal together with the advertising data of the shopping site, thereby linking the user via the user terminal. You can watch advertisements (still images and videos) with Accordingly, a user who is interested in an advertisement can easily obtain an opportunity to purchase a product or a service by clicking the link destination of the advertisement and moving to the shopping site of the advertisement. In addition, a purchaser who is a user who has purchased a product or service has an opportunity to obtain profit information when the number of advertisement points is switched from a predetermined number to a predetermined number. As a result, advertisers can provide linked advertisements and users can benefit from purchases at shopping sites that are linked to advertisements, so that both advertisers and users can benefit from advertising information. can do.

  The second transmission control means in the present invention may select a purchaser when the number of advertisement points is switched from a predetermined number or more to a predetermined number as the specific purchaser.

  According to the above configuration, the user can be motivated to actively purchase at the shopping site linked to the advertisement.

  In the present invention, the first transmission control means further directly or indirectly displays the latest advertisement point number subtracted by the subtraction means when the advertisement point number is less than a predetermined number. Information may be transmitted to the user terminal.

  According to the above configuration, by confirming the latest number of advertisement points directly or indirectly, it is possible to maintain the willingness to purchase by notifying the user of the approximate time when profit can be received.

The present invention is an advertisement distribution control device, wherein a communication interface capable of data communication with a plurality of user terminals, and the number of advertisement points according to an advertisement fee paid in advance by an advertiser of the shopping site, An advertising point number storage unit that stores the information in association with
A shopping information storage unit that stores the purchase price purchased on the shopping site in association with the purchaser's personal information, and a point number subtraction that subtracts the purchase point number corresponding to the purchase price from the advertisement point number on the shopping site And when the number of advertisement points is equal to or greater than a predetermined number, the link data of the shopping site is transmitted to the user terminal together with the advertisement data of the shopping site, while the number of advertisement points is less than the predetermined number Sometimes, the first transmission control unit that transmits only the advertisement data of the shopping site to the user terminal, and all the purchases in the shopping site when the number of advertisement points is switched from a predetermined number to a predetermined number A user who selects a specific purchaser from the buyers and operates the purchaser And a second transmission control unit that transmits the benefit information to the end.

  According to the above configuration, when the number of advertising points is equal to or larger than the predetermined number, the link data of the shopping site is transmitted to the user terminal together with the advertising data of the shopping site, thereby linking the user via the user terminal. You can watch advertisements (still images and videos) with Accordingly, a user who is interested in an advertisement can easily obtain an opportunity to purchase a product or a service by clicking the link destination of the advertisement and moving to the shopping site of the advertisement. In addition, a purchaser who is a user who has purchased a product or service has an opportunity to obtain profit information when the number of advertisement points is switched from a predetermined number to a predetermined number. As a result, advertisers can provide linked advertisements and users can benefit from purchases at shopping sites that are linked to advertisements, so that both advertisers and users can benefit from advertising information. can do.

  The present invention can provide advertisement information in a form that is beneficial to both the advertiser and the user.

It is a block diagram of an information processor. It is explanatory drawing of the data table of a sponsor database. It is explanatory drawing of the data table of a user database. It is a schematic explanatory drawing of an advertisement delivery system. It is a block diagram of a user terminal. It is explanatory drawing of a display screen. It is explanatory drawing of a display screen. It is explanatory drawing of a display screen. It is explanatory drawing of a display screen. It is a flowchart of an advertisement delivery program. It is a flowchart of an advertiser management routine. It is a flowchart of a user management routine. It is a flowchart of a delivery control routine.

(Advertising program)
Embodiments of the present invention will be described with reference to the drawings.
As shown in FIG. 1, the advertisement distribution program according to the present embodiment uses a computer 4 of an information processing device 3 including a communication interface 1 and a storage device 2 that are capable of data communication with a plurality of user terminals 5 as follows. It is comprised so that it may function as a means.

  Specifically, the advertisement distribution program includes an advertisement point number storage unit that stores the number of advertisement points corresponding to the advertisement fee paid in advance by the advertiser of the shopping site in the storage device 2 in association with the shopping site, and the shopping site Shopping information storage means for associating the purchase price purchased in the store with personal information of the purchaser and storing it in the storage device 2, and point number subtraction means for subtracting the purchase point number corresponding to the purchase price from the number of advertisement points on the shopping site; When the number of advertising points is equal to or larger than the predetermined number, the shopping site link data is transmitted to the user terminal together with the advertising data of the shopping site, while when the number of advertising points is less than the predetermined number, First transmission control means for transmitting only data to the user terminal 5; When the number of points is switched from a predetermined number to less than a predetermined number, a specific purchaser is selected from all purchasers on the shopping site, and profit information is provided to the user terminal 5 operated by the selected purchaser. Each processing routine is provided so that the computer 4 functions as the second transmission control means for transmitting.

  Here, “the number of advertisement points according to the advertisement fee” is a numerical value obtained by multiplying the advertisement fee by a predetermined ratio such as 10%. “Personal information” refers to ID data and telephone number identifying the user, access data of the user terminal 5, address, date of birth, name, abbreviation, purchase price, personal purchase points, other purchased products and shopping sites, etc. It is various information related to the user such as purchase information.

  The “number of purchase points according to the purchase amount” is a numerical value obtained by multiplying the purchase amount by a predetermined ratio such as 1%. It should be noted that the ratio for calculating the number of advertisement points and the ratio for calculating the number of purchase points may be the same or different. Furthermore, each ratio may be the same or different depending on each shopping site, product, or service, or may be the same or different depending on the judgment of the advertiser. In addition, the ratio for calculating the number of purchase points may be changed according to the number of user accesses to the shopping site, or may be random or planned at predetermined timings such as purchase timing, access timing, date, day of the week, etc. May be changed.

  The “predetermined number” may be a natural number or an integer. The predetermined number may be individually set according to an agreement between the advertisement distributor and the advertiser. The “advertisement data” includes at least one of a still image and a moving image, and is displayed as an advertisement screen on all or part of the display screen of the user terminal 5. Note that the advertisement screen is preferably capable of being enlarged and reduced by a user operation. Further, the advertisement data may include sound, and sound advertisement may be performed together with the advertisement screen, or sound for notifying the user of the advertisement may be output.

  “Select a specific purchaser” may be selected by a method of randomly selecting from all purchasers on the shopping site, or may be selected by another method. For example, the purchaser with the largest purchase amount may be selected, or may be selected by a method of selecting at random under conditions set so that the probability of selection increases as the purchase amount increases. The number of people selected may be singular or plural. Furthermore, a purchaser when the number of advertisement points is switched from a predetermined number or more to less than a predetermined number may be selected as a specific purchaser. In other words, the method of “selecting a specific purchaser” is preferably a method that can give the user a willingness to actively purchase at the shopping site linked to the advertisement.

  The “user terminal 5 operated by the purchaser” may be a user terminal 5 such as a mobile phone or a personal computer for personal use registered in advance by a user who is a purchaser. In this case, for example, even when the user terminal 5 such as a public or shared personal computer is operated and purchased, the profit information is communicated via the user terminal 5 such as the user's mobile phone. Any winnings can be easily communicated. The “user terminal 5 operated by the purchaser” may be the user terminal 5 being operated by the purchaser user. In this case, it is possible to notify any winnings based on profit information immediately while shopping.

  The “profit information” may be anything as long as it is of some benefit to the user. For example, it may be information on winning prizes or services, or information on increasing the number of purchase points.

  According to the advertisement distribution program configured as described above, when the number of advertisement points is equal to or greater than a predetermined number, the link data of the shopping site is transmitted to the user terminal 5 together with the advertisement data of the shopping site. On the other hand, advertisements with links (still images and moving images) can be viewed via the user terminal 5. Accordingly, a user who is interested in an advertisement can easily obtain an opportunity to purchase a product or a service by clicking the link destination of the advertisement and moving to the shopping site of the advertisement. In addition, a purchaser who is a user who has purchased a product or service has an opportunity to obtain profit information when the number of advertisement points is switched from a predetermined number to a predetermined number. As a result, advertisers can provide linked advertisements and users can benefit from purchases at shopping sites that are linked to advertisements, so that both advertisers and users can benefit from advertising information. can do.

  The advertisement distribution program may further directly or indirectly display the latest number of advertisement points subtracted by the subtraction means when the number of advertisement points is less than a predetermined number in the first transmission control means. It is preferable that the number information is transmitted to the user terminal 5. Here, “displaying the number of advertising points directly or indirectly” means that the number of advertising points is displayed directly to the user as a numerical value, or the number of advertising points is indirectly displayed in an image such as a bow graph. It is to be. In this case, by confirming the latest number of advertising points directly or indirectly, it is possible to maintain the willingness to purchase by notifying the user of the approximate time when the user can benefit.

  The above advertisement distribution program is transmitted through a communication system capable of bi-directional data communication such as the Internet or a transmission system capable of data transmission in one direction such as television broadcasting and radio broadcasting. To be installed. The advertisement distribution program may be recorded on a recording medium such as a compact disc or a memory stick, and installed in the information processing apparatus 3 using this recording medium.

(Advertising control device 3)
The information processing apparatus 3 in which the advertisement distribution program is installed has the communication interface 1 that is capable of data communication with a plurality of user terminals 5, and the number of advertisement points according to the advertisement fee paid in advance by the advertiser of the shopping site. , An advertisement point number storage unit stored in association with the shopping site, a shopping information storage unit that stores the purchase amount purchased on the shopping site in association with the purchaser's personal information, and a purchase amount from the number of advertisement points on the shopping site A point number subtracting unit for subtracting the number of purchase points according to, and when the number of advertisement points is equal to or greater than a predetermined number, the link destination data of the shopping site is transmitted to the user terminal 5 together with the advertisement data of the shopping site, When the number of advertising points is less than the predetermined number, A first transmission control unit that transmits only the advertisement data to the user terminal 5 and a specific purchaser among all purchasers on the shopping site when the number of advertisement points is switched from a predetermined number to a predetermined number. A second transmission control unit that selects and transmits profit information to the user terminal 5 operated by the purchaser. The information processing apparatus 3 may be configured by an electronic circuit in which each unit is configured by a logic circuit.

  More specifically, the information processing device 3 includes a user data storage unit that stores personal information including the communication interface 1, identification information for each user terminal 5 or user, and user terminal information 5 designated by each user; , An advertisement data storage unit storing advertisement data for each of a plurality of advertisers, a link destination data storage unit storing link destination data of a shopping site associated with the advertisement data, and a purchase price purchased at the shopping site Shopping information storage unit that stores information associated with the personal information of the advertiser, an advertising point number conversion unit that converts the advertising fee paid by the advertiser in advance into the number of advertising points, and the number of advertising points of each advertiser corresponding to the shopping site Ad point storage unit to store and purchase points to convert the purchase amount at the shopping site into the number of purchase points When the conversion unit, the advertiser of the shopping site that has generated the number of purchase points is specified, the point number subtraction unit that subtracts the purchase point number from the advertiser's advertisement point number, and the number of advertisement points is a predetermined number or more In addition, the link destination data of the shopping site is transmitted to the user terminal 5 together with the advertisement data of the shopping site, while only the advertisement data of the shopping site is transmitted to the user terminal 5 when the number of advertisement points is less than a predetermined number. When the first transmission control unit and the number of advertisement points are switched from a predetermined number or more to less than a predetermined number, a specific purchaser is selected from all purchasers on the shopping site, and the purchaser designates as a user A second transmission control unit that transmits profit information to the user terminal 5 of the user terminal information.

  In the advertisement distribution program, an advertiser management processing routine, a user management processing routine, and a distribution control processing routine are stored in the program storage unit 21 of the storage device 2. Details of each processing routine will be described later.

  The advertisement point number storage unit, the advertisement data storage unit, and the link destination data storage unit constitute part or all of the sponsor database in the storage device 2. In the sponsor database, each storage unit is formed, for example, in the form of a data table in FIG. The shopping information storage unit and the user data storage unit constitute part or all of the user database in the storage device 2. In the user database, for example, each storage unit is formed by forming the data table of FIG. Each storage unit of each database may be formed by an independent data table. Further, the sponsor database and the user database do not need to be stored in the storage device 2 and may be constructed in a server device connected via a data communication network. In this case, a large-capacity sponsor database and user database can be constructed.

(Advertising system)
As shown in FIG. 4, the information processing apparatus 3 is incorporated in an advertisement distribution system constructed via a data communication network 6 such as the Internet. In addition to the information processing device 3 and the data communication network 6, the advertisement distribution system includes one or more user terminals 5 connected to the data communication network 6 by wire or wireless, one or more radio towers 7, and various types of shopping sites. It has one or more shopping site servers 8 that store data. The radio tower 7 enables wireless data communication with the user terminal 5 away from the data communication network 6.

(User terminal 5)
The user terminal 5 includes an information terminal device such as a personal computer or a mobile phone. Specifically, as shown in FIG. 5, the user terminal 5 includes a control unit 51, a display unit 52, a ROM 53, a RAM 54, a transmission / reception unit 55, and an input unit 56. The display unit 52 is formed by a display device such as a liquid crystal display device or a plasma display device that displays various types of information. Note that a touch panel is preferably provided on the surface of the display unit 52 as a part of the input unit 56.

  The display unit 52 displays, for example, the screens shown in FIGS. Details of the screens shown in FIGS. 6 to 9 will be described later. The ROM 53 and the RAM 54 store various data used in the user terminal 5. The transmission / reception unit 55 enables data communication using radio waves to the radio tower 7 of FIG. The input unit 56 includes various input devices such as a key button switch 561 and a multi-directional switch 562, and enables data input and command input from the outside by the user.

(Display screen of user terminal 5: Shop genre screen)
The screens of FIGS. 6 and 7 have a premium information display unit 521 and an advertisement point number display unit 522. The premium information display unit 521 displays premium information such as a large gauge. The advertisement point number display unit 522 displays a bar graph indicating the number of remaining advertisement points associated with each of the advertisers A to D. As a result, the genre screen is moved (jumped) to which advertiser's site when the genre of the product or service is selected by displaying the advertiser, premium information, and the remaining number of advertisement points in the shop genre unit. Thus, the user can easily recognize whether or not the prize is easy to hit.

(Display screen of user terminal 5: advertising screen)
8 is an advertisement screen, and includes an advertisement display unit 523 that displays an advertisement video of the advertiser A, an advertisement point number display unit 522, and a video time display unit 525. The advertisement point number display unit 522 and the video time display unit 525 are arranged above and below the advertisement point number display unit 522, respectively. As described above, the advertisement point number display unit 522 is a bar graph indicating the number of remaining advertisement points, and the entire bar graph indicates the total number of advertisement points. The color-coded portion 522a in the bar graph indicates the number of advertisement points accumulated up to the present time, and the remaining area 522b of the entire bar graph and the color-coded portion 522a indicates the number of remaining advertisement points until reaching JP that provides profit information. Show. The remaining number of advertisement points is also displayed as a numerical value. Specifically, “X% until reaching JP” is displayed.

  The video time display unit 525 indicates the remaining time until the display of the advertisement is ended in the advertisement display unit 523 with a bar graph. Below this video time display section 525, “If you shop at a shopping site that moves after the movie ends, you will be a JP target! Is displayed. This display makes it possible to indicate to the user that if the user waits for the end of the advertisement in the advertisement display unit 523, a situation in which profit can be obtained.

  The screen of FIG. 9 is a screen of a shopping site that is a link destination of the advertisement screen of FIG. This screen has a shopping screen portion 526 and an advertisement point number display portion 522. The shopping screen unit 526 displays images, videos, and character information of products and services exhibited by the advertiser A. In the vicinity of the advertisement point number display section 522, “XX points until JP is activated, will JP occur in your shopping? Is displayed. As a result, the user is motivated to purchase.

(Operation of the information processing apparatus 3)
In the above configuration, as shown in FIG. 4, the advertisement distribution program is transmitted from the software house or the store to the information processing device 3 and downloaded to the storage device 2 of the information processing device 3. Then, the advertisement distribution system is constructed by installing the advertisement distribution program in the information processing apparatus 3.

  Next, as shown in FIG. 10, the advertisement placement program of the information processing apparatus 3 is executed. Thereby, the advertiser management process (S1), the user management process (S2), and the distribution control process (S3) are executed in parallel by seemingly being executed in order in predetermined time units.

(Ad management routine)
When the advertiser management process (S1) is executed, as shown in FIG. 11, it is determined whether or not there has been an advertisement placement access (S11). When there is no access (S11, No), this routine is ended. On the other hand, when there is access (S11, Yes), the advertiser is specified or set (S12). Specifically, as shown in FIG. 2, the access source advertiser is specified based on the advertiser identification information included in the access data for advertisement insertion, and if the identification information does not exist, a new Register advertiser information as being an advertiser.

  Next, it is determined whether or not there is data input (S13). When there is no data input (S13, No), it is subsequently determined whether or not the advertisement insertion access has ended (S17). When the access for advertisement placement is finished (S17, Yes), this routine is finished. On the other hand, when the access to the advertisement is not completed (S17, No), the process is re-executed from S13.

  If there is data input in S13 (S23, Yes), it is subsequently determined whether or not this data is advertising fee data (S14). If it is advertisement fee data (S14, Yes), the advertisement fee is converted into the number of advertisement points (S15), and the data is recorded and updated in each storage unit (S16). On the other hand, if it is not advertising fee data (S14, No), this data is recorded and updated in each storage unit (S16). Thereafter, it is determined whether or not the access for advertisement placement is finished (S17), and this routine is repeated until the access is finished.

(User management routine)
When the user management process (S2) is executed, as shown in FIG. 11, it is determined whether or not purchase access has been made (S21). If there is no access (S21, No), this routine ends. On the other hand, if there is an access (S21, Yes), the purchaser is specified or set (S22). Specifically, as shown in FIG. 3, based on the purchaser's identification information included in the purchase access data, the access source purchaser is specified, and if no identification information exists, a new purchase is made. The purchaser's information is registered as being a buyer.

  Next, it is determined whether or not there is data input (S23). If there is no data input (S23, No), it is then determined whether or not the purchase access has ended (S27). When the purchase access is completed (S27, Yes), this routine is terminated. On the other hand, if the purchase access has not ended (S27, No), the process is re-executed from S23.

  If there is data input in S23 (S23, Yes), it is subsequently determined whether or not this data is purchase amount data (S24). If it is purchase amount data (S24, Yes), the purchase amount is converted into the number of purchase points (S25), and the data is recorded and updated in each storage unit (S26). On the other hand, if it is not purchase amount data (S24, No), this data is recorded and updated in each storage unit (S26). Thereafter, it is determined whether or not the purchase access is completed (S17), and this routine is repeated until the access is completed.

(Delivery control routine)
When the distribution control process (S3) is executed, as shown in FIG. 13, it is determined whether or not a purchase point number has been generated (S31). When the number of purchase points does not occur (S31, No), this routine ends. On the other hand, when a purchase point number is generated (S31, Yes), an advertiser and a purchaser are specified (S32).

  Thereafter, the number of remaining advertising points is calculated by subtracting the number of purchased points from the number of advertising points (S33). Then, it is determined whether or not the number of advertisement points is equal to or greater than a predetermined value (S34). If the number of advertisement points is not equal to or greater than the predetermined value (S34, No), the video advertisement data and the link destination data are transmitted to the access source user terminal 5 (S35), and this routine is terminated.

  If the number of advertisement points is equal to or greater than the predetermined value (S34, Yes), the promotional video data is transmitted to the access source user terminal 5 (S36). Then, it is determined whether or not the number of advertisement points immediately before subtraction is equal to or greater than a predetermined value (S7). If the number of advertising points immediately before the subtraction is equal to or greater than the predetermined value (S37, Yes), after the profit information is transmitted (S38), this routine is terminated. On the other hand, if the number of advertisement points immediately before subtraction is not greater than or equal to the predetermined value (S37, No), this routine is terminated.

  In the detailed description above, the characteristic portions have been mainly described so that the present invention can be understood more easily. The present invention is not limited to the embodiments described in the detailed description above, but can be applied to other embodiments, and the scope of application is various. The terms and terminology used in the present specification are used to accurately describe the present invention, and are not used to limit the interpretation of the present invention. Moreover, it would be easy for those skilled in the art to infer other configurations, systems, methods, and the like included in the concept of the present invention from the concept of the invention described in this specification. Accordingly, the description of the claims should be regarded as including an equivalent configuration without departing from the scope of the technical idea of the present invention. Moreover, in order to fully understand the object of the present invention and the specific effects of the present invention, it is desired that the interpretation should be made with sufficient consideration of the literatures already disclosed.

1 communication interface 2 storage device 3 information processing device 4 computer 5 user terminal 6 data communication network 7 shopping site server

Claims (5)

A computer of an information processing apparatus including a communication interface and a storage device that are capable of data communication with a plurality of user terminals.
Advertising point number storage means for storing the number of advertisement points corresponding to the advertisement fee paid in advance by the advertiser of the shopping site in association with the shopping site in the storage device,
Shopping information storage means for storing the purchase price purchased at the shopping site in the storage device in association with the personal information of the purchaser;
Point number subtracting means for subtracting the number of purchase points according to the purchase amount from the number of advertisement points on the shopping site;
When the number of advertising points is equal to or greater than a predetermined number, the advertisement data of the shopping site and the link destination data of the shopping site are transmitted to the user terminal, while the number of advertising points is less than the predetermined number, First transmission control means for transmitting only the advertisement data of the shopping site to the user terminal;
When the number of advertising points is switched from a predetermined number or more to less than a predetermined number, a specific purchaser is selected from all the purchasers on the shopping site, and profit is given to the user terminal operated by the purchaser An advertisement distribution program that functions as second transmission control means for transmitting information. The second transmission control means
The advertisement distribution program according to claim 1, wherein a purchaser when the number of advertisement points is switched from a predetermined number to less than a predetermined number is selected as the specific purchaser. The first transmission control means includes
When the number of advertisement points is less than a predetermined number, the advertisement point number information for directly or indirectly displaying the latest number of advertisement points subtracted by the subtracting means is transmitted to the user terminal. The advertisement distribution program according to claim 1 or 2, wherein the advertisement distribution program is characterized. A communication interface capable of data communication with a plurality of user terminals; and
An advertisement point number storage unit for storing the number of advertisement points corresponding to the advertisement fee paid in advance by the advertiser of the shopping site in association with the shopping site;
A shopping information storage unit for storing the purchase amount purchased on the shopping site in association with the personal information of the purchaser;
A point number subtraction unit that subtracts the number of purchase points according to the purchase amount from the number of advertisement points on the shopping site;
When the number of advertising points is equal to or greater than a predetermined number, the advertisement data of the shopping site and the link destination data of the shopping site are transmitted to the user terminal, while the number of advertising points is less than the predetermined number, A first transmission control unit that transmits only the advertisement data of the shopping site to the user terminal;
When the number of advertising points is switched from a predetermined number or more to less than a predetermined number, a specific purchaser is selected from all the purchasers on the shopping site, and profit is given to the user terminal operated by the purchaser An advertisement distribution control apparatus comprising: a second transmission control unit that transmits information.   An advertisement distribution method for executing the program according to any one of claims 1 to 3 on a computer.

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