JP2002170048A - Advertisement information providing method and device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement information providing method capable of attracting the interest of a person browsing an advertisement and precisely determining the effect to cost. SOLUTION: Each piece of advertisement information for a plurality of commodities is stored, and a member attribute consisting of the age, interest and the like of a member is collected every member. An advertisement screen in which only specified pieces of the advertisement information are collected on the basis of the member attribute is prepared for each member to provide the advertisement information. A benefit is given to the member who purchases a commodity that is the subject of the advertisement information.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method and an apparatus for providing advertisement information for providing advertisement information of products to members by a computer system.

[0002]

2. Description of the Related Art As the population using the Internet increases, Internet advertising using the Internet is actively used.

[0003] The most common Internet advertisement is a so-called banner advertisement in which a banner linking to a web page that promotes or advertises a product is posted on a site such as a portal site. However, few Internet users who view the site view the advertisement by clicking the banner. This is because site ads are intended for everyone who views the site, and there are too many ads that are completely uninteresting to the viewer.

[0004] Therefore, even if a banner is posted on a popular site, there is little assurance that the user will be able to click and view the banner. Therefore, the cost-effectiveness of an advertiser is unknown only by posting a banner advertisement.

[0005] Among banner advertisements, the so-called click guarantee type counts the number of clicks each time a user clicks a banner. In this case, the advertiser pays the site administrator a fee based on the number of counts, so compared to paying a flat fee for banner placement,
Advertisers can save costs. However, it is not known whether the advertisement of the connected web page has stimulated the purchase intention of the person who browsed the advertisement by clicking the banner, and thus the causal relationship between the sales and the number of times the advertisement has been viewed is unknown. Therefore, the cost-effectiveness remains unknown.

On the other hand, in advertisements such as newspaper advertisements, flyers, direct mails and television commercials, since advertisements are only transmitted in one direction from those who provide advertisements to those who view advertisements, it is of course cost-effective. The effect cannot be determined exactly.

[0007] As described above, an object of the present invention is to provide an advertisement information providing method and an apparatus thereof that can attract the interest of a person who browses an advertisement and can accurately obtain cost-effectiveness.

[0008]

In order to achieve the above-mentioned object, a method for providing advertisement information by a computer system according to the present invention stores advertisement information on a plurality of commodities, and stores a member's age and interest. Attributes are collected for each member, and among the advertisement information, an advertisement screen in which only specific advertisement information is collected based on the member attributes is prepared for each member, and the advertisement information is presented. Give benefits to members who purchase products.

According to the present invention, member attributes such as age and interest of members are collected for each member, and an advertisement screen in which only specific advertisement information is collected based on the member attributes among the advertisement information is displayed on each member. Because it prepares for the member, it becomes the advertisement screen which is extremely interesting for the member. Therefore, it is possible to attract the interest and interest of the member who views the advertisement screen. Here, the “product” includes a so-called service. Therefore, in the case of a service, a member uses the service instead of purchasing a product.

[0010] Preferably, upon receiving a notification from the member that the user has purchased the product targeted for the advertising information, the store inquires of the store where the purchase has been made, and if a notification of the truth is received from this store. The product advertiser is notified that the product has been purchased, and a privilege is given to the member who has purchased the product. According to this configuration, the member is notified that the product targeted for the advertisement information has been purchased,
You can quantify the effect of advertising, that is, determine the cost effectiveness. Further, since a privilege is given to the member who has purchased and notified of the product, the purchase motivation of the member is stimulated. As a result, as a result of providing the advertisement information, it is possible to expect an increase in the sales of the product targeted for advertisement. It is expected that the member will always be notified that the product has been purchased in order to receive the benefit. Therefore, the cost effectiveness sought is very reliable.

[0011] Preferably, further, when the specific product providing the advertisement information has achieved a predetermined sales, a success fee for assuring the advertiser a success fee to be received from the advertiser as a part of the advertising cost is provided. Is set so that the advertising cost including the above becomes a predetermined ratio. According to this configuration, since the advertisement cost for the guaranteed sales is set to be a predetermined ratio, the cost-effectiveness can be made a predetermined size. Therefore, the advertiser can examine whether the advertisement is worth posting based on the cost effectiveness.

[0012]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, an embodiment of the present invention will be described in detail with reference to the drawings. FIG. 1 shows an entire network including an advertisement information providing apparatus according to the present invention. The advertisement information providing device 1 is composed of a WWW server and is connected to the Internet 2. Many computers 3 operated by members are connected to the Internet 2. Here, the “member” is a person who can acquire the advertisement information provided by the present advertisement information providing apparatus, and in this embodiment, is a general consumer who has previously registered as a member,
The server 1 may accept membership registration from any computer connected to the Internet 2 at any time.

An advertisement information providing device 1 which is a WWW server
And the member's computer 3 are respectively HTTP (hyp
ertext transfer protocol), and implements a well-known WWW server / client function. Thereby, the server 1 can display an image which is a web page on a well-known WWW browser of the computer 3.

The member's computer 3 has input means 33,
And output means 34 comprising a display device.

The advertisement information providing apparatus 1 is also capable of transmitting and receiving e-mails, for example, SMTP (simple mail traffic).
The second communication control unit 12 includes a communication protocol such as an nsfer protocol.

The Internet 2 is further connected to a number of computer 4 at a store. These stores include all stores such as so-called stores and large discount stores, and exist nationwide. Computer 4 of each store is the second
The communication control means 42 is provided, and transmission and reception of an electronic mail with the advertisement information providing apparatus 1 are realized. Store computer 4
Also includes input means 43 and output means 44.

The Internet 2 is further connected to a large number of computers 5 of advertisers of goods or services. These advertisers are, for example, companies that manufacture and / or sell products. The target of the advertisement is not limited to a product or service, and may be a brand image of a trader.
The products and services handled by these advertisers are in all fields.

The advertiser's computer 5 includes a first communication control means 51 and a web page display control means 55, and displays an image as a web page on a WWW browser of a computer connected to the Internet such as the member's computer 3. Let it. The advertiser's computer 5 also includes a second communication control unit 52, and implements transmission and reception of electronic mail with the advertisement information providing device 1.

The advertisement information providing device 1 is a computer including a CPU, a main storage device, an auxiliary storage device, a communication control device, an input / output control device, and the like. A benefit is given to a member who has purchased a product targeted for the advertisement information.

The advertisement information providing apparatus 1 includes the following storage means 1
3, a collection unit 14, an advertisement screen preparation unit 15, an advertisement screen presentation unit 16, an inquiry unit 17, and a processing unit 18. The storage unit 13 stores advertisement information for a plurality of products. The collection unit 14 collects member attributes including the age and interest of the member for each member. The advertisement screen preparing means 15 prepares, for each member, an advertisement screen in which only specific advertisement information among the advertisement information is collected based on the member attribute. The advertisement screen presenting means 16 presents the prepared advertisement screen to the member. Upon receiving a notification from the member that the user has purchased the product targeted for the advertisement information, the inquiry means 17 inquires the store of the purchase destination for the authenticity. When the processing means 18 receives a notification from the store that the information is true,
The advertiser of the product is notified that the product has been purchased, and a privilege is given to the member who purchased the product.

The storage means 13 will be described in more detail. The storage unit 13 includes, as shown in FIG. 2A, a member information storage unit 13a for storing information on members,
As shown in (b), a store information storage unit 13 that stores information on stores that sell products to be advertised directly to consumers.
b, and an advertiser information storage unit 13c for storing information on advertisers providing goods or services, as shown in FIG. 2C.

The member information storage unit 13a shown in FIG. 2A stores member information for each member. The member information storage unit 13a
Member attribute storage unit 13aa including name, gender, address, age, occupation, hobby, presence / absence of car, bank account number, etc.
And the date on which the member accessed the site of the advertisement information providing device 1, the date on which the product to be advertised was purchased, the purchase price of the product, the amount cashed back by the member, and the member's impression of the purchased product. Management information storage unit 13ab and an opt-in web screen 7 unique to the member
And an opt-in web screen link storage unit 13ac indicating a link destination of 0. The opt-in web screen 70 unique to the member is prepared based on the age, hobbies, and the like of the member, and thus differs in principle for each member. However, if there are members with exactly the same age, occupation, and hobby, the opt-in web screen link storage unit 13 for both members
ac is linked to the same opt-in web screen 70.

The store information storage unit 13b shown in FIG. 2B includes an industry storage unit 13ba for storing the business type of the store and the type of the product to be sold, a location storage unit and 13bb for storing the location of the store, An e-mail address storage unit 13bc for storing an e-mail address as a contact. The operator of the advertisement information providing apparatus 1 does not receive an advertisement fee from each store, that is, a fee for posting information of the store on the site.

The advertiser information storage unit 13c in FIG.
Company name storage unit 1 that stores the name of an advertiser such as a company name
3ca, a unit price storage unit 13cb for storing a unit price of a product or service to be advertised, a sales guarantee amount storage unit 13cc for storing a sales guarantee amount Y1 corresponding to a sales amount guaranteed to an advertiser, and an advertisement paid by a company. An advertisement cost storage unit 13cd for storing the cost Y2. The advertisement cost Y2 is determined by the advertisement fee Y21 paid in advance from the advertiser to the operator of the advertisement information providing device 1 and the advertiser from the advertisement information providing device 1 when the sales dependent on the advertisement information providing device 1 reach the guaranteed sales amount.
And a success reward amount Y22, which is a reward paid to the operator of the following formula (1). Advertising cost Y2 = Advertising fee Y21 + Success fee Y22 ... (1)

Returning to FIG. 1, the advertisement information providing system 1
Further, if the specific product providing the advertisement information achieves a predetermined sales, the success fee Y22 received as a part of the advertising cost from the advertiser is guaranteed to the advertiser for the sales (sales guarantee amount) Y1. Advertising cost Y2 including reward Y22
Has a predetermined percentage R. If the guaranteed sales amount Y1 is, for example, 5 million yen, the advertisement information of the advertiser is continuously posted on the site of the advertisement information providing apparatus 1 until the sales dependent on the advertisement information providing apparatus 1 reaches 5 million yen. Can be

Using the sales guarantee amount Y1, the advertisement fee A1, and the cost-effectiveness R, the success reward calculating means 19 obtains the success reward amount Y22 by the following equation (2). Success Reward Amount Y22 = (Sales Guarantee Amount Y1 / Cost Effectiveness R) −Advertising Fee Y21 ... (2)

For example, if the sales guarantee amount Y1 is 5 million yen and the advertisement fee Y21 is 500,000 yen, the cost-effectiveness R is 3
To achieve 50%, the success fee is calculated at 930,000 yen. Since the success fee is determined so as to have a predetermined cost-effectiveness, the advertiser can examine whether or not it is worth posting an advertisement with a clear cost-effectiveness. Note that the cost-effectiveness R may be set according to the unit price of the product, and is set higher for a high-priced product than for a low-priced product. When the target of the advertisement is a brand image of a company, for example, the cost-effectiveness according to the unit price is set based on the unit price of a product having a high sales achievement.

The operation of the advertisement information providing device 1 will be described below. [Operation of Collecting Member Attributes] First, returning to FIG. 1, an operation of collecting member attributes of registered members will be described. When the registered member accesses the portal site of the WWW server 1 for the first time, the WWW server 1 changes the top page 50 of FIG. 3 through the first communication control means 11 of the server 1 and the first communication control means 31 of the computer 3. It is displayed on the output means 34 of the computer 3.

The top page 50 includes a title column 51 in which a sentence such as “This site is a site that provides advertisement information and a privilege is given when the product advertised on this site is purchased” A member attribute setting / update selection button 52 for prompting selection of setting or update; an open corner selection button 53 for prompting selection of display of the open corner screen; an opt-in web selection button 54 for prompting selection of display of the opt-in web screen; It has a store corner selection button 55 for prompting selection of display of a list screen, and a purchase notification reception button 56 for prompting selection of display of a product purchase notification reception screen for receiving notification of purchase of a product.

When the member attribute setting / update selection button 52 is selected and input by the member, the server 1 of FIG. 1 causes the output means 34 of the computer 3 to display a member attribute setting / update screen (not shown). When a member who views this member attribute setting / update screen inputs member attributes including name, gender, age, address, bank account number, presence / absence of a car, hobby, occupation, etc., the collection means 14 of the WWW server 1 operates. The member attributes are collected, and the member attribute storage unit 13aa of the member information storage unit 13a (FIG. 2A) for the member is collected.
These contents are stored.

Next, the advertisement screen preparing means 15 of the server 1
Prepares an opt-in web screen, which is an advertisement screen in which only specific advertisement information is collected based on the member attribute, for the member whose member attribute is collected. For example, for members who are young women and have a hobby of fashion, the advertising information on the opt-in web screen is related to fashion and makeup and does not include advertising information such as computers and detached houses. Therefore, an advertisement screen that is extremely interesting for the member is prepared. The opt-in web screen prepared as described above is displayed in the member information storage unit 13a (FIG. 2).
(A)) opt-in web screen link storage unit 13ac
Linked to.

[Operation for Advertisement Browsing] Next, an operation when a member in which the member attribute is stored as described above browses an advertisement of the advertisement information providing apparatus 1 will be described. As shown in the flowchart of FIG.
When you access the portal site (step S1),
The WWW server 1 is connected via the first communication control means 11 of the server 1 and the first communication control means 31 of the computer 3
The top page 50 of FIG. 3 is transmitted and displayed on the output unit 34 of the computer 3 (step S2).

When the open corner selection button 53 is selected by the member (step S3), the server 1 determines that the open corner selection button 53 has been selected and input (step S4), and displays the open corner screen 60 of FIG. (Step S)
5).

The open corner screen 60 has a title section 61 having a heading “open corner” and an advertising section 62. The advertising unit 62 includes “shares”, “finance”,
"Brand goods", "make-up", "interior",
The banner advertisements 62a of all genres, such as "shoes", "cars", "insurance", and so on. In other words, on the open corner screen 60, advertisements of all advertisers are posted. Each of these banner advertisements 62a is linked to the web page of the manufacturer or seller of each product or the provider of the service.
When the member watching is selected and inputs one banner advertisement 62a, the linked web page is displayed on the output unit 34 of the computer 3 of the member. Note that these banner advertisements 62a are not limited to advertisements of goods or services, but also include advertisements of brand image of a company. Also,
The banner advertisement 62a describes a third-party comment by the operator of the advertisement information providing apparatus 1, that is, an objective evaluation of a product or the like.

Returning to FIG. 3, when the opt-in web selection button 54 is selected and input by the member (step S)
3) The server 1 first selects the opt-in web selection button 54
Is determined to have been selected (step S4). next,
The member information storage unit 13a shown in FIG. 2 (a) is searched and the opt-in web screen link 1 for the accessing member is searched
3ac is checked (step S6), and the corresponding opt-in web screen 70 is displayed on the output means 34 of the computer 3 (step S7).

As shown in FIG. 6, the opt-in web screen 70 has a title section 71 having a heading “opt-in web” and an advertising section 72. This advertising section 7
2 has a smaller number of banner advertisements 72a than the advertisement section 61 of the open corner screen 60 (FIG. 5), and is limited to advertisements in some fields. This is because the opt-in web screen 70 is prepared by carefully selecting an advertisement in a predetermined field based on the age, hobbies, and the like of the member. As described above, since the advertisement is limited to a part of the advertisement, there is no useless advertisement for the member who views the opt-in web screen 70, and the member can see this screen without fading their interest. However, if the member wants to view an advertisement for a product or service that is far from a hobby or interest, the member only needs to view the open corner screen 60 instead of the opt-in web screen 70. We are not reducing information. Further, since the banner advertisements 72a, 72a on the opt-in web screen 70 are a part of the banner advertisements 62a, 62a on the open corner screen 60, these banner advertisements 72a, 72a are also linked to web pages such as product sellers.

If the member frequently accesses the banner advertisement 62a in a certain field on the open corner screen 60 (FIG. 5), the server 1 determines that the member's hobby or interest has changed. A new opt-in web screen 7 based on this frequently accessed area of advertising
0 is prepared, and the link destination of the opt-in web screen link storage unit 13ac of FIG. Thus, the opt-in web screen 70 for each member can always be kept interesting for that member.

Returning to FIG. 3, when the store corner selection button 55 is selected and input by the member (step S).
3), the server 1 determines that the store corner selection button 55 has been selected and input (step S4), and displays the store corner screen 80 of FIG. 7 on the output means 34 of the computer 3 (step S8).

The store corner screen 80 includes a title column 81 having a heading “Store Corner” and a store list section 82.
And The shop list section 82 has industry-specific selection buttons 82a and 82a including "restaurants", "cafés", "boutiques", "travel agencies", and so on. When the business-specific button 82a is selected and input, each guidance of the store of the business is displayed. The stores where these guidances are displayed are stores that directly provide the products and services to be advertised by the present device to consumers. In addition, since many of these stores exist in various parts of the country, it is possible to search by the region where the store is located. In addition, some of these stores not only sell the products to be advertised directly at the stores, but also accept purchases on web pages linked from this advertisement.

As described above, the member has the open corner screen 60 (FIG. 5) on which advertisements of all genres are posted, the opt-in web screen 70 (FIG. 6) which is an advertisement screen unique to the member, And a store list screen 80 (FIG. 7) in which stores providing services are listed.

[Operation for Commodity Purchase Notification] In this manner, any of the screens 60 and 7 of the advertisement information providing apparatus 1
When a member who sees 0,80 purchases an advertised product or uses an advertised service, he or she will be notified that he / she has purchased the product or used the service in order to obtain a benefit. The advertisement information providing device 1 responds to this notification as follows.

As shown in the flowchart of FIG. 8, first, when a member who has purchased a product to be advertised or a member who uses a service to be advertised accesses the portal site of the WWW server 1 (step S11), the WW
3 via the first communication control means 11 of the server 1 and the first communication control means 31 of the computer 3.
Is displayed on the output means 34 of the computer 3 (step S12).

When the purchase notification acceptance button 56 is selected by the member (step S13), the server 1 displays the purchase notification screen 90 of FIG. 9 on the output means 34 of the computer 3 (step S14).

The purchase notification screen 90 includes a title column 91 having a heading "notice of product purchase or service use corner", a purchase / use date input column 92, a product / service name input column 93, and a barcode input column. 94, a store name input field 95, a receipt number input field 96, a purchase / use amount input field 97, a product / service impression input field 98, and an input completion button 99. The purchase date input field 92 accepts entry of the date on which the product to be advertised was purchased or the date on which the service to be advertised was used. The product name input column 93 accepts entry of a product name or a service name. The bar code input field 94 accepts entry of a numerical value of a bar code attached to a product.
Since no barcode exists for the service, entry in this column is not accepted. Store name input field 95
Accepts entry of the name of the store where the product was purchased or the store using the service. The receipt number input column 96 accepts entry of a receipt number written on a receipt for low-priced products, and a receipt number written on a receipt for high-priced products. The purchase / usage amount input column 97 accepts entry of the total purchase amount or the total use amount of the service to be advertised. The product / service impression input field 98 accepts entry of a member's impression of the product or service.

When predetermined items are entered in each of the input fields 92 to 98 and the input completion button 99 is selected and input (step S15), the inquiry means 17 of the server 1 fills in the store name input field 95 of FIG. It is determined whether it is true that the user has purchased the product or used the service through the second communication control means 12 of the server 1 and the second communication control means 42 of the computer 4 of the store. Is inquired by e-mail (step S16).

The fact that the merchandise has been purchased or the service has been provided by e-mail from the store 4 via the second communication control means 42 of the computer 4 of the store and the second communication control means 12 of the server 1 Upon receiving the notification of the truth (step S17), the processing unit 18 of the server 1 overwrites the contents of the member information storage unit 11a (step S18). Specifically, the member information storage unit 11
a, the purchase date of the advertisement target product in the management information storage unit 13ab, the purchase price of the product, the amount to be cashed back, and the member's impression of the purchased product. Here, the amount to be cashed back is necessary to refund a part of the purchase amount to the member. When purchasing high-priced products, transfer them to the member's bank account at this point, but for low-priced products with a unit price of less than 10,000 yen, remember the amount and When the purchase has reached a certain amount, transfer it to your bank account. The cashback amount is smaller for lower-priced products and larger for higher-priced products. As described above, a privilege of cashback is given to a member who has notified that he has purchased a product or used a service. As described above, the operator of the advertisement information providing apparatus 1 does not receive the advertisement fee from each store, but receives a success fee when the member purchases at this store.

The processing means 18 of the server 1 also sends the second communication control means 12 of the server 1 and the second communication control means 52 of the advertiser device 5 to the advertiser of the goods purchased or services used by this member. Is notified that the product has been purchased or the service has been used (step S1).
9). The notice includes the member's impression of the product / service.

As described above, there is a merit that a member can receive a privilege, and a merit that a cost-effectiveness becomes clear for an advertiser. Also,
Stores have the advantage of increasing the number of customers who purchase products or use services to obtain benefits.

In the present advertisement information providing apparatus, the advertisement information is provided to the member by so-called opt-in mail. For example, magazines issued weekly or monthly correspond to the goods and services to be subjected to the opt-in mail.

[0050]

As described above, according to the advertisement information providing method of the present invention, member attributes including the age and interest of the members are collected for each member, and the advertisement information is specified based on the member attributes. Is prepared for each member, so that the advertisement screen becomes extremely interesting for the member. Therefore, it is possible to attract the interest and interest of the member who views the advertisement screen.

[Brief description of the drawings]

FIG. 1 is a diagram showing an advertisement information providing apparatus and a network configuration thereof according to an embodiment of the present invention.

2 (a) to 2 (c) are diagrams showing the contents of storage means in the advertisement information providing device of FIG. 1, wherein (a) is a member information storage unit, (b) is a store information storage unit, And (c) are contents of the advertiser information storage unit.

FIG. 3 is a diagram showing a top page of a site in the advertisement information providing device of FIG. 1;

FIG. 4 shows the operation of a member's computer for browsing advertisements;
2 is a flowchart showing an operation of the advertisement information providing apparatus of FIG. 1 for browsing an advertisement.

FIG. 5 is a view of a site open corner screen in the advertisement information providing device of FIG. 1;

6 is a diagram of an opt-in web screen of a site in the advertisement information providing device of FIG. 1;

7 is a diagram of a shop list screen of a site in the advertisement information providing device of FIG. 1;

8 is a flowchart showing an operation of a computer of a member who notifies product purchase and an operation of the advertisement information providing apparatus of FIG. 1 in response to a product purchase notification.

9 is a diagram of a site purchase notification screen in the advertisement information providing device of FIG. 1;

[Explanation of symbols]

1 ... Advertising information providing device, 3 ... Member computer, 4 ...
Store computer, 5 ... advertiser computer, 13
... storage means, 14 ... collection means, 15 ... advertisement screen preparation means, 16 ... advertisement screen presentation means, 17 ... inquiry means, 18
... processing means, 19 ... success reward calculation means.

Claims (5)

[Claims] 1. An advertisement information providing method for providing advertisement information of a product to a member by a computer system and providing a benefit to a member who has purchased the product targeted for the advertisement information, the advertisement information for a plurality of products. The member attributes including the age and interest of the member are collected for each member, and an advertisement screen in which only specific advertisement information is collected based on the member attribute among the advertisement information is prepared for each member. An advertisement information providing method for presenting advertisement information to a member who has purchased a product targeted by the advertisement information and giving a privilege to the member. 2. The method according to claim 1, further comprising, upon receiving a notification from the member that the user has purchased the product targeted for the advertisement information, inquires the store of purchase from the store to determine whether the product is true. Receiving the notification of the purport, the advertiser of the product is notified that the product has been purchased, and the member who purchased the product is provided with an advertisement information providing privilege. 3. The advertiser according to claim 1, further comprising a success fee received from the advertiser as a part of the advertising cost when the specific product providing the advertisement information has achieved a predetermined sales. An advertisement information providing method for setting an advertisement cost including the success reward for a sales to be made to be a predetermined ratio. 4. A storage unit for storing advertisement information for a plurality of products, a collection unit for collecting member attributes, such as age and interest of the member, for each member; Advertisement screen preparing means for preparing for each member an advertisement screen in which only specific advertisement information is collected based on the advertisement information; advertisement screen presenting means for presenting the prepared advertisement screen to the member; Upon receiving the notification that the purchase has been made, an inquiry means for inquiring the store of purchase for the authenticity, and upon receiving the notification of the truth from this store, the advertiser of the product purchased the product. And a processing means for giving a benefit to the member who has purchased the product. 5. The method according to claim 4, further comprising: guaranteeing the advertiser a success fee received as a part of the advertising cost from the advertiser when the specific product providing the advertisement information has achieved a predetermined sales. An advertisement information providing apparatus comprising: a success fee calculating means for calculating an advertisement cost including the success fee to a predetermined ratio.