JP2012146214A - Generation method for photographic image data, and commodity sales promotion system in internet connection environment using the same - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a commodity sales promotion system which promotes sales of books by giving a customer an incentive to buy books and other commodities in a virtual space of an Internet-connected environment and providing convenience.SOLUTION: A commodity sales promotion system comprises a seller-side system 11 which provides photographic images of shelves where many commodities are displayed, and a customer-side terminal 21 connected to the seller-side system 11 through the Internet 31. The seller-side system 11 includes a means of generating shelf photographic image data by synthesizing section images photographed while the shelves are suitably sectioned; a means of generating individual photographic image data on the commodities displayed in the shelves; a means of storing and saving those photographic image data; and a means of transmitting the photographic image data to the customer-side terminal 21 at a request from the customer-side terminal 21. The customer-side terminal 21 includes a means of requesting the seller-side system 11 to transmit shelf photographic image data, and a means of displaying the shelf photographic data.

Description

  The present invention relates to a method of creating photographic image data and a product sales promotion system in an Internet connection environment using the method, and more particularly, in a virtual space (book sales site, electronic book, electronic catalog) in an Internet connection environment. Etc.), a method for creating photo image data, and a product sales promotion system in an Internet connection environment using the same, in order to stimulate the customer's willingness to purchase and to promote the sales of products such as books. The present invention relates to a product sales promotion method and a recording medium on which a program for causing a computer to execute the method is recorded.

  For example, in a conventional book sales site on the Internet, a method of searching and purchasing by inputting a title, an author name, a keyword, and the like of a book to be searched is mainstream. In addition, there is a format in which a part of a book can be browsed by presenting a cover of the book, a summary of the contents, an explanation, etc. on a net page, and a limited content is announced to encourage purchase.

  Further, a method has been proposed in which a back cover is synthesized, a virtual book shelf based on a classification method such as a Japanese book code is constructed and developed to improve the viewability (Japanese Patent Application Laid-Open No. 2008-159011). JP, 2009-48281, A). However, in these methods, there is a problem that it is not possible to see the linkage of books beyond classification items, and the appeal of the book cannot be sufficiently appealed only by the back cover.

JP 2008-159011 A JP 2009-48281 A

  As described above, in a conventional book sales site on the Internet, a method of searching and purchasing by inputting a title, an author name, a keyword, and the like of a book to be searched is mainstream, but the book to be searched is fixed. As in general bookstores, it is not possible to order, purchase after browsing, studying, and comparing books around shelves. In addition, in the case of a method that facilitates purchasing by presenting limited content by presenting the book cover, summary of contents, explanation, etc. on the net page, and informing the limited content, Because it is difficult to know the relationship and compare them, the customer's willingness to purchase is greatly reduced, and at the same time, the potential purchasing intention cannot be stimulated.

  Assuming that customers can see a variety of books as if they could do it at an actual bookstore and visually understand the product lineup, etc. It's hard to say that a site that doesn't have a visual sense of it is effectively stimulating purchase incentives.

  In addition, the conventional site is only available for each type of book such as paper, electronic, braille, audio, etc., and available for purchase, out of stock, out of print, old book, rare book, etc. Sexuality is impaired. Similarly, since virtual space (electronic books, electronic catalogs, etc.) other than the Internet site does not incorporate even a conventional book purchasing system, there is no purchase opportunity for customers, and customer convenience is impaired. In the prior art, there is a method to compose and expand a virtual book shelf based on a classification method, such as a Japanese book code, by synthesizing a spine cover, etc., but it is possible to see the linkage of books beyond classification items In addition, there is a problem that the attractiveness of the book cannot be sufficiently appealed only by the back cover, so that the potential purchase intention of the customer cannot be effectively stimulated.

  The present invention has been made in view of such circumstances, and there is no problem as in the above-described conventional method, and a customer's book in a virtual space (book sales site, electronic book, electronic catalog, etc.) in an Internet connection environment. A method for creating photographic image data, a product sales promotion system in the Internet connection environment using the method, and a product sales promotion that can promote the sales of books by stimulating the willingness to purchase other products and improving convenience It is an object to provide a method and a recording medium on which a program for causing a computer to execute the method is recorded.

  The invention according to claim 1 for solving the above-described problem is to appropriately classify a shelf in which a large number of products to be photographed are displayed, and obtain a segmented image by photographing with a digital camera for each segment. And the step of synthesizing the segment images to obtain shelf photo image data of the entire scene and / or partial scene of the shelf, and shooting for each segment is performed by a one-point perspective method, in the one-point perspective method The vanishing point is a photographic image data creation method characterized in that the vanishing points are set at a plurality of positions in accordance with the contents and sizes of the divided photographing objects.

  In the shooting for each section by the digital camera, the digital camera is accurately moved in the vertical direction and / or the horizontal direction through a laser marking device, a laser level, a straight ruler, a right angle ruler, and other precision instruments. In addition, it is preferable that the digital camera has 13 million pixels or more.

  The invention described in claim 4 for solving the above-mentioned problem is a product sales promotion system in an Internet connection environment using the method for creating photographic image data, wherein photographic images of shelves displaying a large number of products are displayed. A seller-side system to be provided, and a plurality of customer-side terminals connected to the seller-side system via the Internet. The seller-side system appropriately divides the shelves into digital cameras for each division. By combining the section images taken in step 1, the means for creating the shelf photo image data of the whole and / or partial view of the shelf, and the individual photo image data of the products displayed on the shelf from the section image Means for storing and storing the shelf photo image data and the individual photo image data in a storage unit, and based on a request from the customer terminal, Means for extracting the image data and / or the individual photograph image data from the storage unit and transmitting the image data and / or the individual photograph image data to the customer side terminal via the Internet, wherein each of the customer side terminals is connected to the seller side system via the Internet. Means for requesting transmission of the shelf photo image data and / or the individual photo image data; and means for displaying the shelf photo image data and / or the individual photo image data transmitted from the seller side system; A product sales promotion system in an Internet connection environment.

  In a preferred embodiment, the customer side terminal further comprises means for referring to the displayed shelf photo image data and / or the individual photo image data and transmitting a purchase request to the seller side system, The customer-side system further comprises means for receiving a purchase request from the customer-side terminal, and means for paying out based on the purchase request, and the storage unit further includes the shelf photo image data Detailed information of each product to be stored is stored and saved in association with the individual photo image data.

  The invention described in claim 7 for solving the above-mentioned problem is a method for promoting product sales in an Internet connection environment using the above-described method for creating photographic image data, and appropriately classifies shelves displaying a large number of products. , A step of obtaining a plurality of segment images by photographing with a digital camera for each segment by a one-point perspective method, and synthesizing the plurality of segment images to create shelf photo image data of the whole and / or partial view of the shelf A step of creating individual photo image data of products displayed on the shelf from the divided images, a step of storing and storing the shelf photo image data and the individual photo image data in a storage unit, and each customer Requesting transmission of the shelf photo image data and / or the individual photo image data from the side terminal to the seller side system via the Internet In the seller side system, based on a transmission request from the customer side terminal, the corresponding shelf photo image data and / or the individual photo image data is extracted from the storage unit, and the customer side terminal is obtained via the Internet. And displaying the shelf photo image data and / or the individual photo image data transmitted from the seller side system in the customer side terminal, in an Internet connection environment, characterized in that This is a product sales promotion method.

  In a preferred embodiment, the customer side terminal refers to the displayed shelf photo image data and / or the individual photo image data, and transmits a purchase request to the seller side system; Receiving a purchase request from the customer-side terminal and paying out based on the received purchase request.

The invention according to claim 9 for solving the above-described problem is recorded with a program for causing a computer to execute the following steps in a method for promoting product sales in an Internet connection environment using the method for creating photographic image data. It is a recording medium.
-A shelf displaying a large number of products is appropriately classified, and a plurality of segmented images obtained by one-point perspective imaging with a digital camera are synthesized for each category, and a shelf photograph of the whole and / or partial view of the shelf. Step of creating image data-Step of creating individual photo image data of products displayed on the shelf from the divided images-Step of storing and saving the shelf photo image data and the individual photo image data in a storage unit- Requesting transmission of the shelf photo image data and / or the individual photo image data from the customer side terminal to the seller side system via the Internet-transmission from the customer side terminal in the seller side system Based on the request, the corresponding shelf photo image data and / or the individual photo image data is extracted from the storage unit, Step transmitted to the customer terminal - step of displaying at the customer side terminal, the shelf photographic image data and / or the individual photographic image data transmitted from the merchant-side system.

  The invention according to claim 10 for solving the above-mentioned problem is a shelf photo image data and individual photo image data created by using the photo image data creation method, and individual product information, such as CD, DVD, etc. It is an electronic publication recorded on an electronic data recording medium.

  The present invention is as described above, and appropriately divides a shelf in a state in which a large number of products to be photographed are displayed, and synthesizes segmented images photographed by a one-point perspective method with a digital camera for each segment, The shelf photo image data of the full view and / or partial view of the shelf is obtained and can be viewed on the buyer side terminal, and the shelf photo image is a composite of segmented images taken by the one-point perspective method. is there.

  For this reason, for example, if the product is a book, the customer can see a variety of books and other products visually, as if they were in an actual bookstore, and visually grasp the product lineup, Therefore, it is recorded in a virtual space (book sales site, electronic book, electronic catalog, etc.) in an Internet connection environment, or on a CD, DVD or other electronic data recording medium including the shelf photo image data and individual photo image data. As a result of the customer's willingness to purchase merchandise being stimulated through the electronic publication including the electronic catalog, and the convenience, the sales promotion of the merchandise can be expected.

It is a schematic block diagram which shows the imaging | photography method in the preparation method of the photographic image data based on this invention. It is a figure which shows the example of a setting of the vanishing point in the production method of the photographic image data which concerns on this invention. The example of the panoramic view photographic image of the shelf created by the photographic image data creation method according to the present invention (only some books are shown) is shown. 3 shows an example of a partial view photographic image of a shelf created by the photographic image data creation method according to the present invention (a portion surrounded by a square in FIG. 3). The example (part surrounded by the square in FIG. 4) of the individual photographic image of the goods created by the creation method of the photographic image data concerning the present invention is shown. It is a block diagram which shows schematic structure of the goods sales promotion system in the internet connection environment which concerns on this invention. It is a flowchart which shows the flow of the process in the goods sales promotion method in the internet connection environment which concerns on this invention.

  Hereinafter, embodiments for carrying out the present invention will be described with reference to the drawings. First, a method of creating photographic image data according to the present invention includes a step of appropriately dividing a shelf in a state in which a large number of products to be photographed are displayed, and taking a photograph with a digital camera for each division, and obtaining a division image; , And the step of synthesizing the segment images to obtain shelf photo image data of the entire scene and / or partial scene of the shelf, and shooting for each segment is performed by a one-point perspective method, and the vanishing point in the one-point perspective method Are set at a plurality of positions in accordance with the contents of the divided photographing objects.

  FIG. 1 is a schematic configuration diagram showing a photographing method by the digital camera 1 for carrying out the above method. The following explanation relates to the case where the sales product is a book. However, as the sales product targeted in the present invention, in addition to the book, Western liquor / alcohol, clothing, shoes, etc. are conceivable. Combinations are possible. And it should be understood that these cases also apply to the case of books. When the sale product is a book, the photographing object is a shelf 7 in which various and many books are arranged. In the present invention, in order to make the customer feel a sense of reality, the digital camera 1 captures the display state in the actual bookstore as it is. The resolution is selected according to the product. For example, in the case of a book, it is preferable to use the digital camera 1 having 13 million pixels or more.

  The digital camera 1 is equipped with a level 2, and the digital camera 1 is correctly clamped to the camera support means 3 in the horizontal and vertical directions by using it. The camera support means 3 supports the digital camera 1 along the upper and lower reference lines 6 and 6a created by surveying using a precision surveying instrument such as the laser marking device 4 and the laser level 5. However, it can be moved accurately in the X and Y axis directions (the vertical moving means and the horizontal moving means are not shown). The camera support means 3 may be attached with a weight 8 for measuring and correcting torsion of the digital camera 1 with respect to the shelf surface.

  Then, the shelf 7 is appropriately divided into areas (it is not necessarily equal), and the digital camera 1 is accurately moved by using these devices for photographing in each section, and by the one-point perspective method. Do. Needless to say, the one-point perspective method has one vanishing point (vanishing point) on the horizon, and in this case, all parallel straight lines existing in the field of view approach this vanishing point in proportion to the distance, and eventually Disappear.

  Where this vanishing point is placed is determined in accordance with the contents of the divided photographing objects. For example, the vanishing points are usually set at three positions, ie, a high position H, a middle position M, and a low position L of a plurality of vertical lines (see FIG. 2). In this case, the digital camera 1 is moved along each vertical line. The shelf 7 is photographed by one-point perspective projection at each of the height positions of the high position H, the middle position M, and the low position L. Thereafter, the digital camera 1 is moved by a certain distance in the horizontal direction and arranged on the adjacent vertical line, and the shelf 7 is photographed at each of the height positions of the high position H, the middle position M, and the low position L in the same manner as described above. .

  Each segmented image taken in this way is taken into a computer and synthesized so as to correspond to the actual shelf 7, so that the panoramic view image data of the shelf 7 (see FIG. 3). Although only partly shown, it goes without saying that the actual photo is full of shelves 7) and / or partial view photo image data (see FIG. 4). Each segmented image has an independent perspective method (single-point perspective method), so the synthesized panoramic image data is high-definition and has multiple perspective methods in one image. To be.

  The product sales promotion system in the Internet connection environment according to the present invention uses the above-described method for creating photographic image data, and provides photographic image data of a shelf 7 displaying a large number of products as shown in FIG. The seller-side system 11 and a plurality of customer-side terminals 21 connected to the seller-side system 11 via the Internet 31 so as to be accessible.

  The seller side system 11 includes a management server 12 and a database 13. The management server 12 appropriately divides the shelf 7 and captures and synthesizes the segment images taken by the digital camera 1 for each segment, and creates the shelf photo image data of the entire view and / or the partial view of the shelf 7. Image data creation means, individual photo image data creation means for creating individual photo image data (see FIG. 5) of the products displayed on the shelf 7 from the captured segment images, and the created shelf photo image data and individual photo image data And a database management system for storing and storing them in the corresponding storage unit of the database 13.

  The management server 12 also receives a distribution request from the customer side terminal 21 and transmits / receives distribution of the corresponding shelf photo image data and / or individual photo image data detected from the database 13 to the customer side terminal 21 based on the distribution request. Including means. Typically, the seller-side system 11 includes a checkout means 14 for performing checkout according to a purchase order from the customer-side terminal 21.

  The database 13 includes a shelf photo image data storage unit 15 and an individual product image data storage unit 16 for storing the photo image data of the shelf photo image data and the individual product image data, and individual products included in the photo image data. And an individual product information data storage unit 17 for storing detailed information (in the case of books, author name, outline / excerpt of contents, issue date, price, etc.), and, if necessary, another company information page data storage unit 18 included.

  Each customer-side terminal 21 makes a distribution request or purchase order for shelf photo image data and / or individual photo image data to the seller-side system 11 via the Internet 31, and the shelf distributed from the seller-side system 11. Input means 22 and transmission / reception means 23 for receiving photographic image data and the like, and display control means 24 for displaying shelf photographic image data and the like distributed from the seller side system 11 are provided.

  Next, the flow of processing in the product sales promotion system configured as described above will be described with reference to FIG. In the description here, the step of appropriately dividing the shelf 7 in the seller-side system 11 and obtaining a plurality of segmented images by photographing with the digital camera 1 for each segment using a one-point perspective method, the plurality of segmented images To create shelf photo image data of the whole and / or partial view of the shelf 7, creating individual photo image data of products displayed on the shelf 7 from the divided images, and shelf photo image The present invention relates to a process after a step of storing and saving the data and the individual photograph image data in a storage unit.

  First, the customer accesses the seller-side system 11 from the customer-side terminal 21 via the Internet 31, displays an input screen on the customer-side terminal 21, and from there to the seller-side system 11, a mouse, a keyboard, The input means 22 such as a microphone requests the transmission of shelf photo image data of a desired full view or partial view. In the seller side system 11, based on the transmission request from the customer side terminal 21, the corresponding shelf photo image data is extracted from the data storage unit and transmitted to the customer side terminal 21 via the Internet 31. Display the shelf image (S101).

  The purchase applicant sees the displayed shelf image and responds to a selection request for viewing another shelf image (S102). Next, a selection request for whether to rotate, enlarge or reduce the selected shelf image is made (S103 to S105), and after responding to the request, an operation for selecting an individual book included in the displayed shelf image is performed ( S106).

  Thereafter, it is determined whether or not the designated book is a general book (S107). If it is not a general book, it is further determined whether or not it is an electronic book (S108). When the designated book is a general book or an electronic book, individual book information is displayed on the customer terminal 21 (S109), and the customer decides whether or not to purchase by referring to the book information, and purchases it. If so, a purchase request request is input (S110). This purchase request is accepted by the purchase ordering means of the seller-side system 11 and the process up to the settlement is performed (S111).

  On the other hand, if the designated book is not a general book and not an electronic book, it is determined whether it is a Braille / voice book and an old book (S112, S113). In the case of a braille / voice book, a process for moving to a linked web page of a braille library or the like is performed (S114), and thereafter, a process according to the linked web page of the braille library or the like. It becomes.

  If it is not a Braille / voice book but an old book or an out-of-print book (S115), it is determined whether or not the book can be purchased (S116). S117) If the purchase is not possible, a process for moving to a linked web page of a library or the like is performed (S118).

  The above embodiment relates to a product sales method on a virtual space (book sales site, electronic book, electronic catalog, etc.) in an Internet connection environment, but the shelf photo image data, individual photo image data, and individual product information Is also stimulated by customers by purchasing electronic publications such as electronic books including electronic catalogs recorded on CD, DVD and other electronic data recording media, and causing them to perform the same operations as above. In addition, it is possible to plan the sales promotion of the product while giving convenience.

  Although the invention has been described in some detail with its most preferred embodiments, it will be appreciated that a wide variety of embodiments can be constructed without departing from the spirit and scope of the invention. Accordingly, the invention is not limited to that particular embodiment, except as limited in the appended claims.

DESCRIPTION OF SYMBOLS 1 Digital camera 2 Level 3 Camera support means 4 Laser marking device 5 Laser level 6 Reference line 6a Reference line 7 Shelf 8 Weight 11 Seller side system 12 Management server 13 Database 14 Settlement means 15 Shelf photo image data storage part 16 Individual product image data storage unit 17 Individual product information data storage unit 18 Other company information page data storage unit 21 Customer terminal 22 Input unit 23 Transmission / reception unit 24 Display control unit 31 Internet

Claims (10)

A step of appropriately dividing a shelf in a state where a large number of products to be photographed are displayed, and taking a picture with a digital camera for each division, synthesizing the division image, and a panoramic view of the shelf and And / or a process of obtaining shelf photo image data of a partial view,
Photographing for each section is performed by one-point perspective, and disappearance points in the one-point perspective are set at a plurality of positions in accordance with the contents of the sectioned photographing target. Method.   In the shooting for each section by the digital camera, the digital camera is accurately moved in the vertical direction and / or the horizontal direction via a laser marking device, a laser level, a straight ruler, a right angle ruler and other surveying instruments. The method for creating photographic image data according to claim 1, wherein   The method of creating photographic image data according to claim 1 or 2, wherein the digital camera uses 13 million pixels or more. A product sales promotion system in an Internet connection environment using the photo image data creation method according to claim 1,
Comprising a merchant-side system that provides photographic images of shelves displaying a large number of products, and a plurality of customer-side terminals connected to the merchant-side system via the Internet,
Means for creating shelf photo image data of a full view and / or a partial view of the shelf by compositing the shelves as appropriate and combining the segment images taken by the digital camera for each segment; Means for creating individual photo image data of products displayed on the shelf from the segmented image; means for storing and storing the shelf photo image data and the individual photo image data in a storage unit; and Based on the request, the shelf photo image data and / or the individual photo image data is extracted from the storage unit, and includes means for transmitting to the customer side terminal via the Internet,
Each customer terminal includes a means for requesting the seller side system to transmit the shelf photo image data and / or the individual photo image data to the seller side system, and the shelf transmitted from the seller side system. A product sales promotion system in an Internet connection environment, comprising: photographic image data and / or means for displaying the individual photographic image data.   The customer side terminal further includes means for referring to the displayed shelf photo image data and / or the individual photo image data and transmitting a purchase request to the seller side system, and the seller side system further includes: The product sales promotion system in the Internet connection environment according to claim 4, comprising means for receiving a purchase request from the customer side terminal, and means for paying out based on the purchase request.   The product in the Internet connection environment according to claim 4 or 5, wherein the storage unit further stores detailed information of each product included in the shelf photo image data in association with the individual photo image data. Sales promotion system. A method for promoting product sales in an Internet connection environment using the method for creating photographic image data according to claim 1,
Dividing the shelves as appropriate, and obtaining a plurality of segmented images by photographing each segment with a digital camera using a one-point perspective method;
Combining the plurality of segmented images to create shelf photo image data of the entire view and / or partial view of the shelf;
Creating individual photo image data of products displayed on the shelves from the segmented images;
Storing the shelf photo image data and the individual photo image data in a storage unit; and
A request for transmission of the shelf photo image data and / or the individual photo image data from the customer side terminals to the seller side system via the Internet;
In the seller side system, based on a transmission request from the customer side terminal, the corresponding shelf photo image data and / or the individual photo image data is extracted from the storage unit, and is sent to the customer side terminal via the Internet. Sending, and
And displaying the shelf photo image data and / or the individual photo image data transmitted from the seller side system at the customer side terminal.   In the customer side terminal, referring to the displayed shelf photo image data and / or the individual photo image data, transmitting a purchase request to the seller side system; and in the seller side system, the customer side The method according to claim 7, further comprising: receiving a purchase request from a side terminal, and performing payment based on the received purchase request. A recording medium on which a program for causing a computer to execute the following steps of a method for promoting sales of goods in an Internet connection environment using the method for creating photographic image data according to any one of claims 1 to 3 is recorded.
-The shelf is appropriately divided, and a plurality of divided images obtained by one-point perspective projection with a digital camera are synthesized for each division to create shelf photo image data of the whole and / or partial view of the shelf. Step-Step of creating individual photo image data of products displayed on the shelf from the division image-Step of storing and storing the shelf photo image data and the individual photo image data in a storage unit-From each customer side terminal, Requesting transmission of the shelf photo image data and / or the individual photo image data to the seller side system via the Internet-in the seller side system, based on the transmission request from the customer side terminal, The corresponding shelf photo image data and / or individual photo image data is extracted from the storage unit and sent to the customer terminal via the Internet. Steps - at the customer side terminal, the step of the said shelf photographic image is data and / or the individual image data display transmitted from the merchant-side system.   The shelf photo image data, individual photo image data, and individual product information created by using the photo image data creation method according to any one of claims 1 to 3 are recorded on a CD, DVD, or other electronic data recording medium. Electronic publications that are recorded.

Images