JP2012048528A - Purchase support system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To easily and speedily select a desired article while having advantages of what is called on-line shopping.SOLUTION: A purchase support system includes access points 23 installed in stores 2, and a Web server 5 connected to communicate with a portable terminal device 3 through the access point 23. The Web server 5 includes a store and article database 50 stored with prices of articles by a plurality of stores 2. The Web server 5 reads a price corresponding to a store 2 and an article out of the store and article database 50 and transmits information including the read price to the portable terminal device 3 when receiving a price confirmation request including information specifying the store 2 and information specifying the article, and transmits information for settlement to the portable terminal device 3 and a store server 21 when receiving a purchase request.

Description

  The present invention relates to a purchase support system that supports consumer purchase behavior.

  Conventionally, a system has been proposed in which a consumer can purchase a product using a mobile phone or the like (see, for example, Patent Document 1). In the system described in Patent Document 1, a user visits a store and registers an ID and password, and the user accesses the store's homepage using a mobile phone and is authenticated using the ID and password registered at the store. To purchase the product. The product purchased in this way can be received at a window established outside the business hours of the store.

JP 2006-209243 A

As in the system described in Patent Document 1, when a user operates a terminal device to perform a purchase procedure via a network, there is a problem that it takes time to select a product to be purchased by operating the terminal device. there were. In so-called online shopping, in which images and texts are received via a communication network and purchase procedures are performed based on such information, there is an advantage that there is almost no restriction on the number of products handled. For this reason, in many cases, a user can purchase a huge number of products by online shopping. However, the more products that can be purchased, the more the user has to perform operations in order to find the desired product.
In addition, when online shopping becomes popular, in stores with existing stores, sales will decrease due to the loss of online shopping for customers in the traditional business area. Although countermeasures are taken, it is difficult to differentiate from other companies on the Internet, and it is not easy for even familiar customers to shop on their website.
The present invention has been made in view of the above-described circumstances. A customer who visits a store while enjoying the advantage of so-called online shopping, which performs online purchase procedures, on a predetermined website, a desired product. The purpose is to enable easy and quick selection.

  In order to achieve the above object, the present invention provides a store communication network installed in a store, a mobile terminal device used by a customer, and a server communicably connected to the mobile terminal device via the store communication network. An image code that can be read by the mobile terminal device is attached to a product display shelf installed in the store, and the mobile terminal device reads the image code to Product identification information that can be identified individually or as a group of products including a plurality of products, and store identification information that can identify the store, and send the server device to the server device via the store communication network, The server device includes a product information storage unit that stores the price of each product for each store, and stores the product identification information and the store from the portable terminal device. When information including other information is received, the price corresponding to the store and the product specified by the information is read from the product information storage unit, and the detailed product information including the read price is stored in the mobile terminal device. It is characterized by transmitting to.

  According to the present invention, since the detailed information including the price of the product can be obtained from the server device by reading the image code provided on the product display shelf of the store with the mobile terminal device, the customer can display the desired product. A desired product can be designated by simply reading an image code at a display shelf. For this reason, when performing online shopping by a portable terminal device, it is possible to save the trouble of searching for a desired product from among a vast number of products. In addition, since the server device stores the price of each product for each store and transmits the price of the product corresponding to the store to the mobile terminal device, the consistency with the sales price at the store can be maintained. It is not affected by the price of other stores belonging to the system. For this reason, since there is no problem of a price difference between stores belonging to the same system, many stores can be easily introduced.

In the purchase support system according to the present invention, when the mobile terminal device transmits a purchase request based on the product detailed information, the server device sends the purchase request to the mobile terminal device in response to the purchase request. In contrast, the information for settlement is transmitted.
According to the present invention, by making a purchase request for a product using a mobile terminal device used by a customer, it is possible to make a payment at the store, and further improve convenience.

Further, the present invention is characterized in that, in the purchase support system, a dedicated application program that is executed by the portable terminal device, reads the image code, and transmits it to the server device can be downloaded from the server device. To do.
According to the present invention, the mobile terminal device used by the customer can download the application program from the server device and execute it, thereby requesting detailed product information from the server device. Therefore, since it becomes possible to operate as a portable terminal device of this purchase support system using a personal portable terminal device that is privately owned by the customer, the customer may use his / her familiar portable terminal device. It is possible to further improve convenience. Furthermore, the store or address where the product is actually delivered by identifying the store accessed by the customer from the data such as the store ID embedded in the image code in the previous term and comparing it with the customer ID or customer address registered in advance in the application Detailed customer management is possible, such as confirming delivery and specifying delivery time.

  According to the present invention, when a desired product is not found, the customer can specify the desired product simply by reading the image code provided on the display shelf on which the product is displayed. This saves you the trouble of searching for products.

It is a figure which shows the structure of a purchase assistance system. It is a figure which shows an example of a goods tag and an image code. It is a figure which shows an example of the information which a store and goods database memorize | stores. It is a block diagram which shows the functional structure of a portable terminal device. It is a sequence diagram which shows operation | movement of a purchase assistance system. It is a figure which shows an example of the screen displayed on a portable terminal device. It is a figure which shows an example of the screen displayed on a portable terminal device.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.
FIG. 1 is a diagram illustrating a configuration of a purchase support system 1 according to the present embodiment.
The purchase support system 1 is configured to include a Web server 5 (server device) and a sales management server 6 connected to a plurality of stores 2 via an external communication network 4.
An external communication network 4 shown in FIG. 1 is a communication network capable of transmitting and receiving various data. That is, the external communication network 4 includes various communication lines such as a dedicated line, a public switched telephone network, a satellite communication line, and a mobile communication line installed by a telecommunications carrier. A specific aspect of the external communication network 4 is not particularly limited, and the external communication network 4 may include a circuit switching device and various server devices such as a firewall and a gateway device provided by a communication carrier. In the present embodiment, the Internet will be described as a specific example of the external communication network 4.

Each store 2 is provided with a store communication network, an access point 23 (store communication network) capable of wireless communication with the mobile terminal device 3 used by the customer, and a store server 21 (store) connected to the external communication network 4 Terminal) and a POS system 22 are provided. The access point 23 executes communication protocols compliant with various wireless communication standards such as wireless LAN, Bluetooth (registered trademark), UWB, and the like via the antenna 24 to transmit and receive data. Here, the method of communication performed by the mobile terminal device 3 with the access point 23 is not limited. In the present embodiment, as an example, a case where a communication method compliant with the wireless LAN (IEEE802.11x) standard is used will be described.
The portable terminal device 3 is a terminal device operated by a customer who has visited the store 2 and will be described here as being owned by the customer. The mobile terminal device 3 includes an operation unit including a touch panel 31 and a switch 32. By the operation of the operation unit, the mobile terminal device 3 functions as a mobile phone, and can execute a voice call and data communication via a wireless communication line provided by a mobile phone operator. The mobile terminal device 3 has a wireless LAN communication function, and can access the store server 21 via the access point 23 installed in the store 2.

The store 2 is a retail store such as a supermarket, a department store, or an electrical store. A large number of product display shelves 10 are arranged, and the product display shelf 10 displays products M. In the product display shelf 10, a product tag 11 and an image code 12 are affixed to a shelf board on which the product M is placed.
FIG. 2 is a diagram illustrating an example of the product tag 11 and the image code 12 attached to the product display shelf 10.
As shown in FIG. 2, the product tag 11 is a piece of paper on which information on the code, product name, product mode, and price of each product displayed on the product display shelf 10 is recorded. Here, the code recorded in the product tag 11 is a code such as a JAN code that can individually identify the product, and is written together with a so-called bar code and a number. Since the product tag 11 is affixed to a position corresponding to the display position of the product on the product display shelf 10, the customer can see the price of each product arranged on the product display shelf 10 by looking at the product tag 11. It can be done.

An image code 12 is affixed next to the product tag 11. The image code 12 is an image code indicating information for purchasing a product displayed on the product display shelf 10 by online shopping, and is, for example, a two-dimensional code conforming to a QR code (registered trademark) standard. The number of products to which one product display shelf 10 corresponds is arbitrary. That is, one image code 12 may be assigned to one product and may be attached to the product display shelf 10, or one image code 12 may be assigned to a product group including a plurality of products. In this case, one image code 12 is assigned to one merchandise display shelf 10 or to one or more stages of the merchandise display shelf 10. An image code 12 corresponding to a product to be displayed or a product group including the product is attached to the shelf plate of the product display shelf 10.
Here, online shopping refers to a device (customer) who desires to purchase a product via a communication line such as the external communication network 4 to a device (Web server 5 in this embodiment) that accepts the purchase of the product. This refers to a merchandise selling act that transmits information necessary for sales, such as merchandise to be purchased, quantity purchased, and delivery destination. Payment for online shopping is based on the transmitted information, transfer to a financial institution account, payment collection at a convenience store, etc., payment by a credit card, a predetermined window (in this embodiment, the POS system 22 of the store 2) This is done by a method such as cash settlement. After the price is settled, the online shopping transaction is completed, and then the customer acquires the product by handing or delivery at the designated location.

Since the image code 12 illustrated in FIG. 2 corresponds to the product group “soy sauce corner”, it corresponds to a plurality of products classified as “soy sauce”. The image code 12 is obtained by encoding information indicating “soy sauce corner” as product identification information and information (for example, a store number described later) specifying the store 2 where the image code 12 exists. Of course, other information can be included in the image code 12.
The image code 12 is a code configured to be readable by the mobile terminal device 3 as will be described later, and a customer who visits the store 2 reads the image code 12 by the mobile terminal device 3 and displays it on the product display shelf 10. Can be purchased online shopping.

The store server 21 (FIG. 1) installed in the store 2 performs communication with the mobile terminal device 3 via the access point 23 and is connected to the external communication network 4. Via the Web server 5 and the sales management server 6. The store server 21 receives data transmitted from the Web server 5 or the sales management server 6 and transmits the received data to the POS system 22.
As a result, the mobile terminal device 3 used by the customer in the store 2 connects to the external communication network via the access point 23 without using the line provided by the mobile phone operator. It is possible to communicate with the store server 21 and the Web server 5 via the Internet. For this reason, when online shopping, which will be described later, is performed by the mobile terminal device 3, the communication charge of the mobile phone carrier is not generated.
The POS system 22 is a POS system that performs settlement at the time of sale of goods at the store 2, and specifically includes a POS register (not shown) having a cash drawer, a printing device (not shown), a display (not shown), and the like. I have. Since the store 2 is a retail store, the customer can purchase the products displayed on the product display shelf 10 by hand. The settlement in this case is performed by the POS system 22.
Furthermore, in the present embodiment, when the mobile terminal device 3 performs a purchase procedure for a product by online shopping, the POS system 22 can perform payment for the purchase price.

The Web server 5 is communicably connected to each store server 21 installed in a plurality of stores 2 via the external communication network 4. Further, the Web server 5 is connected to the mobile terminal device 3 through an access point 23 installed in each store 2 so as to be able to transmit and receive data.
The Web server 5 includes a store / product database 50 (product information storage unit) that stores information for each store 2. In the store / product database 50, the price of a product sold at each store 2 provided with the store server 21 that can communicate with the Web server 5 is stored for each product.

FIG. 3 is a diagram schematically illustrating the configuration of the store / product master 15 as an example of information stored in the store / product database 50. The store / product master 15 is provided for each store 2 in the store / product database 50.
The store / product master 15 has the name of the store 2 to which the store / product master 15 corresponds, and a store number as identification information for identifying the store 2. Which store 2 the master 15 corresponds to can be easily identified.
The store / product master 15 stores a product code as product identification information assigned to each product, detailed product information such as a product name, product form, and sales unit quantity, and a product price in association with each other. The The price of the product stored in the store / product master 15 may be different for each store 2 to which the store / product master 15 corresponds. For example, the store / product master 15 may have the same price as the store price of the store 2, or a price different from the store price may be intentionally set in the store / product master 15. Further, it is of course possible to include different prices in the store / product master 15 corresponding to different stores, and it is not necessary to match the prices among the plurality of stores / product masters 15.

  The sales management server 6 is a server device that manages purchase information when a product is purchased through online shopping using the mobile terminal device 3. The Web server 5 includes information (store number, etc.) for identifying the store 2 where the purchased mobile terminal device 3 is used, the status of the settlement, the product, in addition to the code, product name, and purchase quantity of the product purchased through online shopping Each time a product is purchased, information such as a delivery destination is transmitted to the sales management server 6, and the sales management server 6 receives and stores this information. The sales management server 6 includes a sales database 60 that stores the above information.

FIG. 4 is a block diagram showing a functional configuration of the mobile terminal device 3.
As illustrated in FIG. 4, the mobile terminal device 3 detects operations in the control unit 301 that controls each unit, the display control unit 302 that displays a screen on the touch panel 31 according to the control of the control unit 301, the touch panel 31, and the switch 32. An input unit 303 that outputs an operation signal to the control unit 301, and a memory 304 that stores programs and data executed by the control unit 301. In addition, the mobile terminal device 3 outputs a voice from the speaker 307 to realize a voice call function, while outputting a voice signal collected by the microphone 308 to the control unit 301, a mobile phone operator 3G communication that performs communication via the mobile phone line via the antenna 312 in accordance with the control of the communication control unit 310 that performs wireless communication with an external device by the wireless communication line and wireless LAN provided by the control unit 301 Under the control of the module 311 and the control unit 301, the wireless LAN communication module 313 that executes wireless LAN communication via the antenna 314 and the GPS antenna 316 receive radio waves from GPS satellites, and the current position of the mobile terminal device 3 is determined. Shooting is performed according to the control of the GPS unit 315 to be detected and the control unit 301, and the captured image data is And a camera module 320 for outputting data to the control unit 301.
The touch panel 31 includes a panel-like display screen such as a liquid crystal display panel or an organic EL panel and a sheet-like operation detection unit that detects contact with the display screen in an integrated manner. The touch panel 31 is driven by the display control unit 302 to display various screens, and outputs a signal specifying the operated position to the input unit 303 when a touch operation on the display screen is performed. The switch 32 includes one or a plurality of push button switches.

The control unit 301 executes a function designated by an operation of the touch panel 31 or the switch 32 among various functions such as a call function, a browser function, and a photographing function provided in the mobile terminal device 3. Specifically, the control unit 301 reads out and executes a program corresponding to the designated function from the memory 304 and controls each unit of the portable terminal device 3. For example, the control unit 301 controls the voice input / output unit 306 and the communication control unit 310 by reading and executing a call program when a call start is instructed. As a result, the communication control unit 310 controls the 3G communication module 311 to make a call to the designated call destination, and after the line is established, the voice input / output unit 306 collects sound and outputs sound, and also 3G communication Voice communication is performed by the module 311 and a call is performed.
In addition, the control unit 301 activates a browser by operating the touch panel 31 or the switch 32 and accesses the Web server 5 via the access point 23. Here, the control unit 301 receives and displays the web page transmitted from the web server 5 by a browser function, and is instructed to download the application program by a touch operation on the touch panel 31 while the web page is displayed. Then, the application program is downloaded from the Web server 5 and stored in the memory 304.

  In the present embodiment, online shopping can be executed by the mobile terminal device 3 owned by the customer as a private item. The mobile terminal device 3 downloads an application program dedicated to the function from the Web server 5 and stores it in the memory 304 as the application program 305. The control unit 301 executes the application program 305 to execute a series of operations from reading the image code 12 to performing a purchase procedure.

FIG. 5 is a sequence diagram showing the operation of the purchase support system 1, and shows the operation when online shopping is performed by the mobile terminal device 3. 5A shows the operation of the mobile terminal device 3, FIG. 5B shows the operation of the store server 21, and FIG. 5C shows the operation of the Web server 5.
The portable terminal device 3 reads and executes the application program 305 downloaded from the Web server 5 and reads the image code 12 (step S11). In step S11, the control unit 301 activates the camera module 320 to capture the image code 12, detects the image code from the captured image, and decodes the detected image code according to a predetermined algorithm. Product identification information (such as information indicating a JAN code or product classification) and store identification information (store number, etc.) are extracted.

The portable terminal device 3 transmits the product identification information and the store identification information included in the read image code 12 to the Web server 5 (step S12). The Web server 5 receives the product identification information and the store identification information transmitted from the mobile terminal device 3 (step S31).
The Web server 5 selects a store / product master 15 corresponding to the received store identification information from a plurality of stores / product masters 15 stored in the store / product database 50, and receives the received from the store / product master 15. The price corresponding to the merchandise information is acquired (step S32). Here, when the received product information is information indicating a plurality of products, for example, when specifying the name of a product group, the Web server 5 acquires the prices of all products corresponding to the received product information. To do.

Then, the Web server 5 creates display data for displaying a product ordering screen, and transmits the display data to the store 2 where the mobile terminal device 3 that has transmitted the product identification information and the store identification information exists (step S33). . For example, when the application program 305 functions as a web browser, the display data created by the web server 5 is web page data.
The mobile terminal device 3 receives the display data transmitted from the Web server 5 and displays a screen for ordering a product (step S13).

  FIG. 6 is a diagram illustrating an example of a screen displayed on the touch panel 31 of the mobile terminal device 3, and illustrates an example of a product order screen 101. A screen 101 shown in FIG. 6 is a web page transmitted from the web server 5 when the mobile terminal device 3 reads the image code 12 of “soy sauce corner” illustrated in FIG. The screen 101 is displayed at step S13 (FIG. 5A), for example. Since this screen 101 is a screen received corresponding to product identification information “soy sauce corner” corresponding to a plurality of products, a link button 102 for instructing transition to a screen for selecting products is further arranged. ing. By operating these link buttons 102, a screen displaying the price of the product is displayed. Information including the price of the product may already be transmitted from the Web server 5 to the mobile terminal device 3 while the screen 101 is displayed. Since the soy sauce corner has already been selected on this screen 101, the customer can select a soy sauce related product while viewing the screen 101. For this reason, there is no need to search for soy sauce-related products from the product groups of various genres handled in the store 2.

  The mobile terminal device 3 performs display based on the display data transmitted from the Web server 5, and then accepts an order operation by the touch panel 31 and the switch 32 (step S14). Here, the product to be ordered and the number of orders are determined by the operation of the mobile terminal device 3, and when receiving the product, order information indicating the delivery destination, the payment method, etc. is input, and the order is placed. Then, the mobile terminal device 3 transmits the input order information to the Web server 5 (step S15).

FIG. 7 is a diagram illustrating another example of a screen displayed on the touch panel 31. The order confirmation screen 111 displayed when a product is ordered by a touch operation or the like on the touch panel 31 from the screen 101 illustrated in FIG. Indicates.
In the order confirmation screen 111 of FIG. 7, information such as the product name, the order quantity, the price (total price), and the presence / absence of gift wrapping of the product ordered by the customer through the operation of the mobile terminal device 3 is displayed. In addition, the order confirmation screen 111 is provided with an input box for designating a receipt method and a payment method of goods. When input is made to these input boxes and other information is input, the order is confirmed and the order information is transmitted to the Web server 5.

  The Web server 5 receives the order information transmitted from the mobile terminal device 3 (step S34). The Web server 5 transmits the received order information to the sales management server 6 (step S35), and the sales management server 6 stores the received order information in the sales database 60. The information stored in the sales database 60 is used for management of payment status, arrangement for shipping products, support operations for customers, and the like.

Thereafter, the Web server 5 generates settlement information corresponding to the order contents and transmits the information to the mobile terminal device 3 and the store server 21 (step S36). The settlement information transmitted here is uniquely associated with the number of products ordered, the settlement amount determined based on the price acquired in step S32, and the order information stored in the sales database 60. Information. These pieces of information are associated with, for example, an order number assigned to the order information every time the Web server 5 receives the order information.
When a customer who operates the mobile terminal device 3 wishes to pay at the store 2 as a payment method, the payment information is information for paying with the POS system 22 using the mobile terminal device 3. Specifically, the barcode or image code displayed on the touch panel 31 is included. This bar code or image code can be read by a bar code reader (not shown) provided in the POS system 22, and the POS system 22 that has read the bar code or image code can acquire the amount to be paid and the order number.

The settlement information transmitted by the Web server 5 is received by the store server 21 (step S51), and the information received by the store server 21 is output to the POS system 22 (step S52). As a result, in the POS system 22 of the store 2, the price of the product ordered by the mobile terminal device 3 can be settled by the POS system 22. Further, the payment information transmitted by the Web server 5 is received by the mobile terminal device 3, and the customer who operates the mobile terminal device 3 causes the touch panel 31 to display the payment information received by the mobile terminal device 3 (step S16). The POS system 22 performs settlement.
In this way, payment information is also transmitted to the POS system 22, and the POS system 22 compares the payment information received from the store server 21 with the information read from the touch panel 31. Confirm that the order has not exceeded the predetermined expiration date. This prevents double payments and prevents collection of charges for invalid orders.
The POS system 22 reads the code displayed on the portable terminal device 3 by the operation of the operator, and when payment by cash or a credit card is performed, information indicating completion of settlement is transmitted to the sales management server 6 together with the order number. This information is relayed and transmitted to the sales management server 6 by the store server 21. The sales management server 6 overwrites and stores the order information corresponding to the received order number with the information indicating the completion of settlement among the order information stored in the sales database 60. Thereafter, a procedure for shipping products is executed based on the order information stored in the sales database 60.

As described above, according to the purchase support system 1 according to the present embodiment, the access point 23 that is installed in the store 2 and enables the mobile terminal device 3 to communicate with the Web server 5 and the mobile phone used by the customer. A terminal device 3 and a Web server 5 connected to the store server 21 and the mobile terminal device 3 so as to be communicable with each other. The product display shelf 10 installed in the store 2 is read by the mobile terminal device 3. A possible image code 12 is attached, and the mobile terminal device 3 can identify the store 2 by identifying the product individually or as a product group including a plurality of products by reading the image code 12. Is acquired and transmitted to the Web server 5 via the access point 23 and the external communication network 4, and the Web server 5 When the store 2 includes a store / product database 50 (product information storage unit) that stores the price of each product for each store 2 and receives information including product identification information and store identification information from the mobile terminal device 3 In addition, the price corresponding to the store 2 and the product specified by the information is read from the store / product database 50, and the detailed product information including the read price is transmitted to the mobile terminal device 3.
Thus, the detailed information including the price of the product can be acquired from the Web server 5 by reading the image code 12 provided on the product display shelf 10 of the store 2 with the mobile terminal device 3, so that the customer can display the desired product. A desired product can be designated simply by reading the image code 12 at the displayed product display shelf 10. For this reason, when performing online shopping by the portable terminal device 3, it is possible to save the trouble of searching for a desired product from among a vast number of products. In addition, the Web server 5 stores a store / product master 15 including the price of each product in the store / product database 50 for each store 2, and for the mobile terminal device 3, a product corresponding to the store 2. Send information including the price of. For this reason, consistency with the sales price at the store 2 can be maintained, and it is not affected by the price of other stores 2 belonging to the system. For this reason, since there is no problem of a price difference between stores 2 belonging to the same system, many stores 2 can be easily introduced. Furthermore, since the mobile terminal device 3 used by the customer can be connected to the Web server 5 from the access point 23 via the external communication network 4, it is easily online without causing the customer to bear a communication infrastructure related burden such as a communication fee. A shopping service can be provided.

  Further, when the mobile terminal device 3 transmits order information corresponding to the purchase request, the Web server 5 transmits settlement information to the mobile terminal device 3 and the store server 21 in accordance with the order information. By placing an order for a product with the mobile terminal device 3 used by the customer, it becomes possible to make a payment at the store 2 and further improve convenience.

  In the purchase support system 1, a dedicated application program that is executed by the mobile terminal device 3, reads the image code 12, and transmits the image code 12 to the Web server 5 can be downloaded from the Web server 5. Can be executed. Therefore, since it becomes possible to operate the mobile terminal device 3 of the purchase support system 1 using the personal mobile terminal device 3 that is privately owned by the customer, the customer uses his / her own mobile terminal device 3 with which he / she is accustomed. Therefore, the convenience can be further improved.

In addition to the actual product M, a sample or catalog may be placed on the product display shelf 10, and a product tag 11 and an image code 12 corresponding to the sample or catalog may be attached. In this case, an increase in sales can be expected by selling products not displayed in the store 2.
Furthermore, when the customer uses online shopping, the display cost in the store 2 is not applied, so more points may be given in the store 2 that provides the point system service. Or by carrying out special discount sales, it is possible to ensure customer entrapment in both product sales and online shopping at the actual store 2. On the other hand, since the customer can easily select and order a product from a larger number of items, there is an advantage that the trouble of searching for the product in other stores is reduced.
Using this purchase support system 1, if a customer who visits the store 2 cannot find a target product, or wants a product with different specifications such as size even if it is the same product, the same product If you want to send a gift for gifts, etc., you will be able to guide customers to online shopping in response to customer requests that cannot be handled by sales at the store 2, provide a mechanism to easily place orders, improve customer loyalty, And increase profits. As a result of being able to place orders easily at store 2, the number of product options for customers will increase dramatically. On the other hand, as a company that operates store 2, customer outflows to other companies and loss of sales opportunities can be prevented. It leads to enclosure.

  In the purchase support system 1 described above, when a customer operates the mobile terminal device 3 to input product order information, it is possible to perform authentication based on information such as a member ID. In this case, a member ID may be issued to a customer with purchase experience, and the member ID may be stored in the memory 304 by the function of the application program 305. In this case, it is possible to realize a configuration in which a member ID is automatically input when order information is input. For example, in a store / product database 50 or a sales database 60, information on a credit card for settlement and a delivery destination are associated with the member ID. If address information or the like is stored, there is an advantage that complicated information input can be omitted. Also, if the Web server 5 is configured to authenticate using a password, there is no security concern. In this case, in each store 2, it is possible to reduce troubles during delivery and delivery of goods by providing such a service only to registered customers.

The above-described embodiment is merely an aspect of the present invention, and can be arbitrarily modified and applied within the scope of the present invention.
For example, in the above-described embodiment, the store server 21 installed in the store 2 has been described as an example of a configuration that relays communication between the POS system 22 and the Web server 5, but the present invention is not limited to this. The POS system 22 may be connected to the Web server 5 and the sales management server 6 via the external communication network 4 directly without being provided with the store server 21 in each store. Further, when the mobile terminal device 3 is operated according to a flat-rate communication plan of a mobile phone carrier, the Web server 5 may be accessed via a mobile phone line.
Moreover, in the said embodiment, although the case where store identification information of the store 2 was included in the image code 12 was described as an example, the present invention is not limited to this, and the mobile terminal device 3 When the image code 12 is read, only the product identification information is acquired, and when the mobile terminal device 3 transmits the product identification information to the Web server 5, the store server 21 relays the product identification information. May be added and transmitted to the Web server 5. Furthermore, in the above-described embodiment, the mobile terminal device 3 has been described as being capable of making a call. However, the present invention is not limited to this, and may be configured to allow only data communication. It is good also as a structure provided only with the function. The configuration of the memory 304 may be a flash memory or a hard disk device. In addition, the detailed configuration of each device constituting the purchase support system 1 and the specific mode of the purchase support system 1 itself can be arbitrarily changed.

  DESCRIPTION OF SYMBOLS 1 ... Purchase support system, 2 ... Store, 3 ... Portable terminal device, 4 ... External communication network, 5 ... Web server (server apparatus), 6 ... Sales management server, 10 ... Product display shelf, 11 ... Product tag, 12 ... Image code, 21 ... store server (store terminal), 22 ... POS system, 23 ... access point (store communication network), 31 ... touch panel, 301 ... control unit, 50 ... store / product database (product information storage unit) 305 ... Application program.

Claims (3)

A store communication network installed in a store, a mobile terminal device used by a customer, and a server device communicably connected to the mobile terminal device via the store communication network,
An image code that can be read by the mobile terminal device is attached to the product display shelves installed in the store, and the mobile terminal device reads the image code so that the products are individually or a plurality of products. Product identification information that can be identified as a group of products to be included, store identification information that can identify the store, and transmit to the server device via the store communication network,
The server device is
For a plurality of stores, provided with a product information storage unit that stores the price of each product for each store,
When a price confirmation request including product identification information and store identification information is received from the mobile terminal device, the price corresponding to the store and the product specified by the information included in the price confirmation request is stored in the product information storage. Reading out the detailed product information including the read price to the mobile terminal device,
A purchase support system characterized by   The server device transmits payment information to the mobile terminal device in response to the purchase request when the mobile terminal device transmits a purchase request based on the detailed product information. The purchase support system according to claim 1.   The purchase support system according to claim 1 or 2, wherein a dedicated application program that is executed by the portable terminal device, reads the image code, and transmits the read image code to the server device can be downloaded from the server device.

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