JP2003256683A - Commodity sale system, order instructing terminal used for the system, and order receiving server - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To enable a customer to order a commodity by a simple operation while checking actual commodities. <P>SOLUTION: The customer visiting a shop where commodities are displayed uses an order instructing terminal 10 to input order information comprising a commodity code and an ordering number, and to operate for placing an order. By this operation, a customer code, a shop code, and the order information are sent through a radio access point 20 and a LAN 30 to an order receiving server 40. The order receiving server 40 conducts an ordering process based on received information, and conducts arrangement for delivery of the ordered commodity, and a settling process. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a product sales system for selling products, an ordering instruction terminal used in the system, and an order receiving server.

[0002]

2. Description of the Related Art In recent years, the popularity of catalog sales and online shopping has made it possible for customers to easily order desired products at home. As a result, customers do not have to visit stores such as supermarkets,
In addition, you can easily get the goods without having to bring back heavy luggage yourself.

[0003]

However, in the above-mentioned mail order, online shopping, etc., it is not possible for the customer to pick up the product by himself, so that the actual product and the product envisioned by the customer are inconsistent. There is. In particular, it is difficult to solve such problems because it is difficult to represent colors and materials on the photograph.

The present invention has been made in view of the above circumstances, and a product sales system in which a customer can place an order for a product by a simple operation while examining an actual product, and an ordering instruction terminal used in the system. It is also intended to provide an order receiving server.

[0005]

[Means for Solving the Problems] To achieve the above object, the present invention has an order display terminal which has a store for displaying goods as a real sample, and which is capable of ordering only at the store, and the order instruction. A merchandise sales system, comprising: an order receiving server that receives information regarding an order from a terminal, performs an order receiving process based on the information regarding the order, and arranges shipment of an ordered product.

According to such a system, a customer can place an order for a product and make a delivery request with a simple operation while examining the actual product without taking home the heavy baggage, as in the case of the catalog sales. it can.

In order to achieve the above object, the present invention receives an ordering instruction terminal operated by a customer who visits a store where products are displayed, and an ordering information from the ordering instruction terminal. The ordering instruction terminal used in the product sales system including the ordering server that performs the ordering process based on the information related to the order and arranges the shipping of the ordered product, Product code input means for inputting a product code for specifying, order quantity input means for inputting the ordered quantity corresponding to the product code, and storage means for storing the mutually corresponding product code and ordered quantity as order information. A customer information acquisition unit for acquiring customer information for identifying a customer, and when the operation for executing an order is performed, the order information and the customer information are associated with each other. Providing an order instruction terminal, characterized by comprising a transmitting means for transmitting to said order receiving server.

According to such a configuration, the customer can see the actual product displayed in the store and place an order for the desired product on the spot. It is possible to solve problems such as differences in desired products. Further, it is possible to place an order only by performing a simple input operation such as an operation of inputting a customer code assigned to itself, an operation of inputting a product code and the number of ordered items, an operation of executing an order. The store is a fixed place where products are displayed in a physical space. Further, it is possible not only to display the products but also to use a supermarket, a department store or the like which is sold on the spot as a store.

Further, in the ordering instruction terminal described above,
The storage unit stores a store code for specifying the store in advance, and the transmitting unit adds the store code to the information to be transmitted to the order receiving server and transmits the information.

In this way, by adding the store code and transmitting it, the order receiving server can identify from which store the order is placed. This makes it possible to manage order information for each store,
It is possible to take measures such as not accepting an order for order information transmitted from another store that is not under the control of the order receiving server.

In the ordering instruction terminal described above,
The product code is described in a machine-readable form, and the product code input means mechanically reads the product code attached to the product.

As described above, the product code is attached to the product in a machine-readable form such as a bar code, and the product code can be input only by reading the product code attached in such a form. Therefore, it is possible to reduce the input error of the product code and reduce the labor of the customer regarding the input of the product code.

Further, in order to achieve the above object, the present invention provides an ordering instruction terminal operated by a customer who visits a store where products are displayed to place an order, and ordering information from the ordering instruction terminal. The order-accepting server used in a merchandise sales system including: an order-accepting server that receives a request, performs an order-accepting process based on the information related to the order, and arranges shipping of the ordered product, A product database in which prices are stored, ordering information including a product code and the number of ordered products from the ordering instruction terminal, and customer information when the ordering information and the information stored in the product database are received. Calculation means for calculating the total order amount based on the order, an order database for storing order information in which the calculation result and the customer code are associated with each other, and the ordered business The providing the order receiving server which is characterized by comprising a dispatch instruction means for instructing to route to a predetermined destination.

As described above, the order receiving server performs the order receiving process based on the order information received from the order instruction terminal and arranges the shipping of the ordered product. As a result, the customer can obtain the product without taking the product home from the store, and the labor of the customer can be reduced.

Further, in the order receiving server described above, a store database storing store codes assigned to stores is provided, and when the store code is added to the information received from the ordering instruction terminal, It is characterized in that the store code is collated with a store code registered in advance as a transaction target store code, and if the two store codes match, order processing is performed based on the information relating to the order.

In this way, the store code received from the ordering instruction terminal is collated with the store code owned by itself,
Only when these store codes match, it is possible to manage order information for each store by performing order processing, and to place an order for order information sent from other stores that are not under management. It is possible to take measures such as not having. This makes it possible to build an original system and reject orders from other than this system.

Further, in order to achieve the above object, the present invention is an ordering instruction method for a customer who visits a store where a product is displayed to place an order, wherein a store code assigned to the store. Of the product code, the process of inputting a product code for specifying the product desired to be ordered, the process of inputting the order quantity corresponding to the product code, and the product code and the ordered quantity corresponding to each other. Stored, the process of obtaining customer information for identifying a customer, and the stored information, the customer information, and the store code when an operation to execute an order is performed. And a process of transmitting the order to the order receiving server which performs order processing by associating with.

[0018]

DETAILED DESCRIPTION OF THE INVENTION An embodiment of the present invention will be described below with reference to the drawings. (1) In-store layout diagram of store FIG. 1 shows an in-store layout diagram of a store in which products are displayed. As shown in this figure, a terminal collection place 50 for collecting the order instruction terminal 10 described later is provided near the entrance and exit in the store. Further, a plurality of display shelves are arranged in the store, and products are displayed on these display shelves.
A product code for identifying the product is attached to each product as a barcode. The customer who visits the store first picks up one ordering instruction terminal 10 from the terminal collection site 50, and uses this ordering instruction terminal 10 to place an order for a product placed in the store.

(2) Structure of Product Sales System Next, the structure of the product sales system according to one embodiment of the present invention will be described with reference to FIG. As shown in FIG. 2, the ordering instruction terminal 10 is connected to a LAN 30 via a wireless access point 20 installed in the store,
Communicate with the order receiving server 40. Specifically, the ordering instruction terminal 10 transmits information to the wireless access point 20 by infrared rays or radio waves belonging to the UHF band to the SHF band. The wireless access point 20 is a relay point of information in the wireless LAN, and the information wirelessly transmitted by the wireless access point 20 is transmitted to the order receiving server 40 via the wired LAN 30. In this way, information is exchanged between the ordering instruction terminal 10 and the order receiving server 40.

(3) Structure of the ordering instruction terminal Next, the ordering instruction terminal 10 will be described with reference to FIG. FIG. 3 is an electrical configuration diagram of the ordering instruction terminal 10.
In the figure, a CPU (Central Processing Unit) 1
1 is connected to each of the other components as illustrated in order to control the entire operation of the ordering instruction terminal 10. R
An OM (Read Only Memory) 12 stores a program executed by the CPU 11, and specifically stores a program that defines the processing of the CPU 11 in the operation description below. RAM (Random Access Memory)
13 stores various information used in the arithmetic processing of the CPU 11.

The scanner unit 14 acquires the product code by reading the bar code attached to the product, and supplies this information to the CPU 11. The operation unit 15 includes a ten-key pad 151 for inputting the number of orders, an order execution button 152 for instructing order execution, and the like.
Supply to U11. The display unit 16 displays predetermined information according to a display instruction from the CPU 11. Radio communication unit 17
Is for connecting to the LAN 30 via the wireless access point 20.

Next, FIG. 4 shows the internal structure of the RAM 13. The RAM 13 is provided with a customer code storage area A1 for storing a customer code, a store code storage area A2 for storing a store code for specifying the store, and an order information storage area A3 for storing order information. There is.

(4) Configuration of the order receiving server Next, the order receiving server 40 will be described with reference to FIG. FIG. 5 is an electrical configuration diagram of the order receiving server 40. In the figure, the CPU 41 is connected to each of the other components as shown in the figure in order to control the entire operation of the order receiving server 40. A program executed by the CPU 41 is stored in the ROM 42, and the CPU 4 in the operation description described later
A program and the like defining the processing of No. 1 are stored. R
The AM 43 stores various information used in the arithmetic processing of the CPU 41. Further, as shown in FIG. 6, the product database 44 (hereinafter referred to as the product DB 44) stores product files in which product names, product prices, etc. are registered for each product code. Further, in the customer database 45 (hereinafter referred to as the customer DB 45), as shown in FIG. 7, a customer file in which a name, an address (shipping destination), a telephone number, a payment method, etc. are registered for each customer code. It is stored. Note that examples of the payment method include automatic withdrawal from a financial institution, credit card payment, issuance of transfer paper for handling various financial institutions, and cash on delivery.
The customer selects and registers any one of the various payment methods described above when registering his own information. The customer information can be changed by performing a predetermined process. Further, order information is stored in the order database 46 (hereinafter referred to as order DB 46). The order information will be described later. The display unit 47 displays predetermined information according to a display instruction from the CPU 41. The communication unit 48 is L
It is for connecting to the AN 30.

The various databases 44 to 46 described above.
Is a non-volatile memory such as a hard disk device, a magneto-optical disk device, a flash memory, or a RAM (Random A
ccessMemory) such as a volatile memory, or a computer-readable / writable recording medium using a combination thereof.

(5) Operation of Product Sales System Next, the processing procedure performed by the ordering instruction terminal 10 and the order receiving server 40 according to the product sales system of the present invention will be described with reference to FIGS. 9 to 11. First, the ordering instruction terminal 1
The operation and processing contents performed at 0 will be described with reference to FIG.

(6) Processing of ordering instruction terminal First, the customer who visits the store carries one ordering instruction terminal 10 placed in the terminal collection site 50 in the store and operates the operation unit 1
5 is operated to input the customer's own code (step SP1 in FIG. 9). As a result, the customer code is supplied from the operation unit 15 to the CPU 11 and stored in the customer code storage area A1 of the RAM 13. In the store code storage area A2 of the RAM 13, it is assumed that a store code that identifies the store is already registered. If the membership card or the like in which the customer code is a bar code is distributed to the customer in advance, the bar code of the membership card is read by the scanner unit 14.
The membership code may be input by reading the.

Next, the customer carries the ordering instruction terminal 10 while looking at the displayed merchandise and picking it up to examine it. When you find the item you want to order,
As shown in FIG. 10, the barcode 61 attached to the product 60, that is, the product code of the product is read by the scanner unit 14 of the ordering instruction terminal 10 (step SP
2). As a result, the product code is supplied from the scanner unit 14 to the CPU 11, and the CPU 11 stores the product code in the order information storage area A3 of the RAM 13. On the other hand, when the customer reads the bar code with the scanner unit 14, the customer returns the product 60 to the original position on the display shelf.

Next, the customer inputs the order quantity of the product 60 from the ten keys 151 of the operation unit 15 (step SP).
3). By performing such an operation, the number is supplied from the operation unit 15 to the CPU 11. The CPU 11 stores the entered number in the order information storage area A3 of the RAM 13 in association with the product code (step SP).
4). As a result, the product code of the product 60 and the ordered quantity are stored in the order information storage area A3 in association with each other. Here, the information in which the product code and the ordered quantity are associated is referred to as order information. In addition, when the customer inputs the ordered quantity, the customer is asked to confirm again whether the entered quantity is correct, and the RAM 1
4 may be stored.

Then, each time the customer finds a desired product, he repeats the operations of steps SP2 to SP3 of FIG. 9 ("NO" in step SP5). This allows
The order information is stored in the order information storage area A3 of the RAM 13. When the customer finishes inputting all the desired products, he or she depresses the order execution button 152 of the operation unit 15 to issue an order execution instruction (step SP).
"YES" in 5.)

By such an operation, a signal indicating an ordering instruction is supplied from the operation unit 15 to the CPU 11. Upon receiving the signal, the CPU 11 reads out the customer code, the store code, and all order information stored in the RAM 13,
An instruction to send these information to the order receiving server 40 is issued (step SP6). As a result, the ordering information to which the customer code and the store code are added is transmitted to the order receiving server 40 via the wireless communication unit 17, the wireless access point 20, and the LAN 30 (step SP7).

(7) Processing of Ordering Server Next, the processing performed by the ordering server 40 will be described with reference to FIG. Communication unit 48 of order receiving server 40
Receives such information (store code, customer code, ordering information) from the ordering instruction terminal 10 (step SP2
1) Output these information to the CPU 41. CPU4
First, the 1 judges whether or not the store code corresponding to itself matches the received store code (step SP22). As a result, if they do not match (step SP
22 "NO"), it is determined that this ordering information is not valid information, the received information is discarded and the order processing is stopped, and the ordering instruction terminal 1 that is the sender of this information
Information indicating that the ordering process could not be performed is transmitted to 0 because the ordering information is not valid (step SP23).
This notifies the customer that the order has failed.

On the other hand, if the two store codes match (“YES” in step SP22), it is determined that the information is ordered at the store corresponding to the order receiving server 40, and then the order DB 46 is stepped. An order file that can be identified by the customer code received in SP21 is created (step SP24). Subsequently, the merchandise item is registered in this order file (step SP25). Specifically, C
The PU 41 acquires product information based on the product code received as ordering information in step SP21 from the product DB 44 and registers the acquired information in the order file created in step SP24.

For example, when the product code received as the order information is "12-635-86", the product name "curtain red" which is the product information corresponding to this product code.
Acquires "100 cm x 150 cm" and price "4450".
Then, the acquired information is registered as order information in the order file identified by the customer code.

In this way, when the CPU 41 completes the product registration for all the product codes of the order information received from the order instruction terminal 10 (“YES” in step SP26), the registered products are then registered. Sum up the amount of money,
The amounts to be charged to the customer are calculated, and these amounts are registered in the order file (step SP27).

Subsequently, the CPU 41 acquires the customer file identified by the customer code from the customer DB 45, and further extracts from the customer file the address registered as the shipping destination of the product and the settlement method. Then, the extracted information is registered in the order file. As a result,
An order file as shown in FIG. 8 is created in the order DB 46.
Is stored.

When the above process is completed, the CPU 41
The order file is transmitted to a shipping management terminal (not shown) for shipping installed in a warehouse where the products are stored (step SP28). As a result, the order information is displayed on the display screen of the shipping management terminal, and on the basis of this information, shipping arrangements for products are made in the warehouse. In addition, the CPU 41
Performs a payment process by performing a predetermined process for the card company that is the billing destination registered in the order file (step SP29).

Subsequently, the CPU 41 notifies the ordering instruction terminal 10 that the order receiving process is completed (step S).
P30). Thereby, the display unit 16 of the order instruction terminal 10
Displays a message indicating that the order processing has been completed. The customer who confirms this message returns the order instruction terminal 10 he / she was carrying to the terminal collection site 50 in the store,
Exit the store.

As described above, in the present embodiment, the customer sees the actual product displayed in the store, so that the customer can recognize the material and texture which cannot be seen in the photograph or the like.
You can scrutinize the product and place an order until you are satisfied. As a result, it becomes possible to solve the problem that there is a difference between the delivered product and the product desired by the customer as in the conventional case.

Further, since the order receiving server 40 automatically arranges the shipping arrangement and the settlement processing of the goods, the procedure can be completed promptly without the trouble of the customer. Also, if the customer places an order correctly, after that,
Since the product is automatically delivered to the home, it is possible to easily and easily receive the product without bringing the heavy product from the store.

In the above-described embodiment, an example has been described in which the customer registers the payment method in advance and the fee is paid based on the payment method. However, printing by printing transfer paper or the like in the store It is also possible to install the device and issue the transfer paper on the spot by transmitting predetermined information from the order receiving server 40 to the printing device. Specifically, the order receiving server 40, after finishing the order receiving process, transmits the billing amount, the customer information, and the like to the printing device installed in the store in advance by wire or wirelessly. Upon receiving the information, the printing device prints the received information in a predetermined column of the transfer paper set in advance, creates a transfer paper addressed to the customer, and issues it to the customer. The customer brings the issued transfer form to a financial institution and pays the bill. As a result, the financial institution or the like notifies the order receiving server 40 that the settlement has been completed. Upon receiving this notification, the order receiving server 40 arranges the shipment of the corresponding product.

As a result, the merchandise sales side (order server 40
The side) will always ship after receiving the fee, and it will be possible to solve problems such as unpaid fees and to carry out secure commercial transactions.

When a new customer who does not have a customer code visits the store, the temporary customer code is received from the order receiving server by transmitting personal information such as a credit card to the order receiving server. Allows ordering of products using the customer code. In this case, it is necessary to install a device for reading a credit card or the like in the store. Further, the order receiving server stores the personal information of the new customer received from the device and the customer code issued provisionally in the customer DB 45 in association with each other, and at a later time, when the main registration of the customer is made, the provisional customer Change the code to the officially issued customer code. By issuing a provisional customer code to a new customer in this way, any customer who visits the store can place an order for a product. The temporary customer code may be valid only once. Further, by including the information for identifying the store in the terminal ID itself, it is possible to eliminate the need for associating the store code with the terminal ID.

Although the embodiment of the present invention has been described in detail above with reference to the drawings, the specific structure is not limited to this embodiment, and includes a design etc. within the scope not departing from the gist of the present invention. Be done.

For example, the ordering instruction terminal adds the functions realized by the respective parts shown in FIG. 3 to an existing mobile phone such as a mobile phone or an information communication terminal, and the customer uses the mobile terminal carried by himself or herself. Then, the ordering operation may be performed. It should be noted that unlike the ordering instruction terminal 10 that exclusively performs ordering processing in the above-described specific store, it is impossible to store the store code in advance in the mobile terminal. Therefore,
The following method will be adopted.

For example, a terminal ID that is valid only once in a store
Install a terminal ID issuing device for issuing. Then, the customer who wants to place an order using the mobile terminal can use this terminal ID.
The ID is acquired from the issuing device and stored in its own mobile terminal. This terminal ID is a random number of unique information.

On the other hand, when the terminal ID issuing device issues the terminal ID, it sends the issued terminal ID, the store code of the store, and the date and time of issue to the order receiving server 40. As a result, the order receiving server 40 stores the received terminal ID, store code, and issue date and time in association with each other in a predetermined memory (for example, a terminal ID database). When the customer performs the ordering operation of the product from the mobile terminal and the ordering information, the terminal ID, and the customer code are transmitted to the order receiving server 40, the order receiving server 40 sends the information corresponding to the received terminal ID to the terminal. The store code is acquired from the ID database, and the store code is read from this information. Then, the store code is used to identify the store where the order is placed. And
The order receiving process is completed by performing the processes after step SP22 in FIG. When the order receiving process is completed, the order receiving server 40 erases the above information read from the terminal ID database.

The order receiving server 40 deletes the above-mentioned information for which a predetermined period has elapsed from the issuing date and time from the terminal ID database. As a result, for example, it becomes possible to delete the terminal ID issued to the customer who has left the store without placing an order.

In the above embodiment, the wireless access point 20 and the order receiving server 40 are connected via the LAN 30, but the present invention is not limited to this example, and both are connected by an information transmission medium capable of transmitting and receiving information. It should be done.
Further, the ordering instruction terminal 10 may also transmit the information to the order receiving server by wire instead of wirelessly.
In this case, the wired interface is used as the ordering instruction terminal 10
The information may be transmitted by connecting this interface to an interface of a predetermined device connected to the LAN 30.

[0049]

As described above, according to the merchandise sales system of the present invention, the customer does not have to carry heavy luggage with himself, like the catalog sales, and the operation is simple while examining the actual merchandise. You can order products and make shipping requests.

Further, according to the ordering instruction terminal of the present invention, the customer can see the actual merchandise displayed in the store and place an order for a desired merchandise on the spot. It is possible to solve the problem that there is a difference between the product and the product desired by the customer.

Further, according to the ordering instruction terminal of the present invention, the order receiving server which receives this information by adding the store code for specifying the store to the ordering information and transmitting it,
It is possible to identify from which store the order is placed. This makes it possible to manage order information for each store and take measures such as not accepting orders for order information transmitted from other stores that are not under the control of the order receiving server. .

Further, according to the ordering instruction terminal of the present invention, the product code is attached to the product in a machine-readable form such as a bar code, and the product code can be input only by reading the bar code or the like. Therefore, it is possible to reduce the input mistake of the product code and also reduce the labor of the customer for inputting the product code.

Further, according to the order receiving server of the present invention, the order receiving process is performed based on the order information received from the order instruction terminal, and the ordered products are shipped. As a result, the customer can obtain the product without taking the product home from the store, and the labor of the customer can be reduced.

Further, according to the order receiving server of the present invention, the store code received from the order instruction terminal is collated with the store code owned by itself, and the order receiving process is executed only when these store codes match. Since it is possible to manage order information for each store, it is possible to take measures such as not accepting orders for order information transmitted from other stores that are not under control. This makes it possible to build an original system and reject orders from other than this system.

[Brief description of drawings]

FIG. 1 is a diagram showing an in-store arrangement of a store in which products are displayed.

FIG. 2 is a diagram showing a configuration of a product sales system according to an embodiment of the present invention.

FIG. 3 is an electrical configuration diagram of an ordering instruction terminal 10 according to the same embodiment.

FIG. 4 is a diagram showing an internal configuration of a RAM 13.

FIG. 5 is an electrical configuration diagram of an order receiving server 40 according to the same embodiment.

FIG. 6 is a diagram showing a configuration example of data stored in a product database 44.

FIG. 7 is a diagram showing a configuration example of data stored in a customer database 45.

FIG. 8 is a diagram showing an example of the configuration of an order file.

FIG. 9 is an ordering instruction terminal 10 according to an embodiment of the present invention.
It is the flowchart shown about the process which is performed.

FIG. 10 is a diagram for explaining an operation when a customer reads a product code.

FIG. 11 is an order receiving server 40 according to an embodiment of the present invention.
It is the flowchart shown about the process which is performed.

[Explanation of symbols]

10 Ordering instruction terminal 11, 41 CPU 12, 42 ROM 13,43 RAM 14 Scanner section 15 Operation part 16 Display 17 Radio Communications Department 20 wireless access points 30 LAN 40 Order server 44 product database (product DB) 45 Customer Database (Customer DB) 46 Order database (Order DB) 47 display 48 Communications Department 50 terminal collection site 60 products 61 Bar Code (Product Code) 151 numeric keypad 152 Order execution button

Continued front page    (72) Inventor Yoichiro Fukuda             1-5-1 Taito, Taito-ku, Tokyo Toppan stamp             Imprint Co., Ltd.

Claims (7)

[Claims] 1. An ordering instruction terminal that has a store that displays goods as a real sample, and that can only place an ordering instruction at the store, and information regarding an ordering received from the ordering instruction terminal A merchandise sales system comprising: an ordering server that performs order processing based on the order and arranges shipping of ordered products. 2. An ordering instruction terminal operated by a customer who visits a store where products are displayed and an ordering instruction terminal which receives information relating to the ordering from the ordering instruction terminal, and based on the information relating to the ordering. The order instruction terminal used in a product sales system that performs order processing and includes an order receiving server that arranges shipping of ordered products, and that inputs a product code for specifying a product for which an order is desired. Code input means, order quantity input means for inputting the order quantity corresponding to the product code, storage means for storing the product code and order quantity corresponding to each other as order information, and customer information for specifying a customer. A customer information acquisition unit for acquiring and a transmitter for transmitting the order information and the customer information in association with each other when the operation for executing the order is performed to the order receiving server. Order instruction terminal, characterized by comprising and. 3. A store code for specifying the store is stored in advance in the storage means, and the transmitting means adds the store code to information to be transmitted to the order receiving server and transmits the information. The ordering instruction terminal according to claim 1, which is characterized in that. 4. The product code is described in a machine-readable form, and the product code input means mechanically reads the product code attached to the product. The ordering instruction terminal described in 2. 5. An ordering instruction terminal operated by a customer who visits a store in which products are displayed to place an order, and information relating to an ordering received from the ordering instruction terminal, and based on the information relating to the ordering. The order-accepting server used in a product sales system including an order-accepting server that performs an order-accepting process and arranges shipping of ordered products, and a product database in which a product price is stored for each product code; A calculation means for calculating the total order amount based on the order information and the information stored in the product database, when the order information including the product code and the ordered quantity and the customer information are received from the instruction terminal. An order database that stores order information in which the calculation result and the customer code are associated with each other, and an instruction to send the ordered product to a predetermined delivery destination. Orders server, characterized in that it comprises a cormorant shipping instruction means. 6. A store database that stores a store code assigned to a store is provided, and when the store code is added to the information received from the ordering instruction terminal, the store code and the transaction are performed in advance. The order reception server according to claim 4, wherein the order reception processing is performed based on the information related to the order when the shop code registered as the target shop code is collated and the shop codes of both are matched. . 7. A method of ordering for a customer who visits a store where a product is displayed to place an order, the process of acquiring a store code assigned to the store, and a product for which an order is desired. The process of inputting the product code for specifying, the process of inputting the ordered quantity corresponding to the product code, the process of storing the corresponding product code and the ordered quantity in association with each other, and the process for specifying the customer To the order-accepting server that performs the order-accepting process by associating the stored information, the customer information, and the store code with each other when the process of acquiring the customer information and the operation to execute the order are performed. An ordering instruction method comprising a step of transmitting.