JP2012038035A - Shop guide system, server device, information processing terminal, and control program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To build a shop guide system which can grasp an exhibition location of a product easily, and can promote the sales of products.SOLUTION: A shop guide system according to an embodiment comprises storage means, location detection means, product designation means, first identification means, second identification means, and display control means. The storage means stores exhibition locations of products and sales promotion information set for the exhibition locations of products. The location detection means detects locations of information processing terminals. The product designation means receives designation of products targeted for route guides. The first identification means identifies sales promotion information set for the exhibition location near the location detected by the location detection means from the storage means. The second identification means identifies the exhibition location of the designated products by the product designation means from the storage means. The display control means displays the identified sales promotion information and the route guide to the exhibition location on display means of information processing terminals.

Description

  Embodiments described herein relate generally to a store guidance system that guides a route in a store in a store such as a supermarket, a server device used in the system, an information processing terminal, and a control program thereof.

  In stores such as supermarkets, a large number of product shelves divided into a plurality of stages are arranged, and it may be difficult to grasp the display location of a specific product. As a result, some customers give up buying without finding the place to display the products they want, and some customers feel uncomfortable because smooth shopping is hindered.

JP 2006-11617 A

  In recent years, many large stores have been built in the suburbs of cities. In such large stores, many merchandise shelves are arranged, and the passage of customers is often complicated. Therefore, it is more difficult to grasp the display location of a specific product.

  Also, in various stores, a technique is often used in which an advertisement indicating that the product is a bargain item is pasted near the display place of the product and the product is promoted. However, in the large-scale stores as described above, since there is a low possibility that a customer will pass near an advertisement for a bargain item, there is a problem that a sufficient sales promotion effect cannot be obtained.

  Under such circumstances, it has been desired to construct a store guidance system that can easily grasp the display location of the product and can also promote the sales of the product.

  In order to solve the above problems, a store guidance system according to an embodiment includes a storage unit, a position detection unit, a product designation unit, a first identification unit, a second identification unit, and a display control unit. . The storage means stores a display position of the product and sales promotion information set for the display position of the product. The position detecting means detects the position of the information processing terminal in the store. The product designation means accepts designation of a product to be route guidance. The first specifying means specifies the sales promotion information set for the display position near the position detected by the position detecting means from the storage means. The second specifying unit specifies the display position of the product designated by the product designation unit from the storage unit. The display control means displays on the display means of the information processing terminal the sales promotion information specified by the first specifying means and the route guidance from the position detected by the position detecting means to the display position specified by the second specifying means. Let

The schematic diagram which shows a part of structure of the shop guidance system in one Embodiment. The schematic diagram which shows the arrangement | positioning state of the goods shelf and radio | wireless communication apparatus in the embodiment. The schematic diagram which shows the external appearance of the goods shelf in the embodiment. The block diagram which shows the principal part structure of the server apparatus in the embodiment. The block diagram which shows the principal part structure of the customer terminal in the embodiment. The block diagram which shows the principal part structure of the radio | wireless communication apparatus in the embodiment. The schematic diagram which shows the data structure example of the goods master in the same embodiment. The schematic diagram which shows the example of a data structure of the shelf information file in the embodiment. The schematic diagram which shows the example of a data structure of the sales promotion information file in the embodiment. The schematic diagram which shows the data structure example of the matrix information in the embodiment. The flowchart of the map display function in the embodiment. The figure which shows an example of the terminal screen in the embodiment. The flowchart of the position detection function in the embodiment. The flowchart of the sales promotion information display function in the embodiment. The flowchart of the route guidance function in the embodiment. The figure which shows an example of the goods designation | designated screen in the embodiment. The figure which shows an example of the goods designation | designated screen in the embodiment. The figure which shows an example of the terminal screen in the embodiment. The figure which shows an example of the terminal screen in the embodiment. The figure which shows an example of the terminal screen in the embodiment.

  Hereinafter, an embodiment will be described with reference to the drawings. In the following embodiments, the same components are denoted by the same reference numerals, and redundant description will be given only when necessary.

(System configuration)
FIG. 1 is a schematic diagram showing a part of the configuration of the store guidance system in the present embodiment. This system includes a server device 1, a plurality of customer terminals 2 that function as information processing terminals in the present embodiment, and a plurality of wireless communication devices 3.

  The server device 1 is, for example, a store server provided in a backyard of a store where the store guidance system operates.

  Each customer terminal 2 is lent to a customer in the store and carried by the customer, and has a function of performing wireless communication with each wireless communication device 3 via radio waves. The customer terminal 2 may be attached to a shopping cart and carried with the customer.

  Each wireless communication device 3 is a so-called access point, wirelessly communicates with a customer terminal 2 located in a communication area assigned to itself, and communicates with a server device 1 via a LAN (Local Area Network) line 4. .

  FIG. 2 is a schematic diagram illustrating an arrangement state of the commodity shelf and the wireless communication device 3 in the store. In the store, the product shelves R1, R2, the product shelves R3, R4, the product shelves R5, R6, the product shelves R7, R8, the product shelves R9, R10, and the product shelves whose backs are adjacent to each other. R11, R12, product shelves R13, R14, and product shelves R15, R16 are provided, and product shelves R17, R18, R19, R20 so as to surround each product shelf R1-R16 from the entrance 5 to the exit 6 , R21, R22 are provided. In the store having such a shelf arrangement, 15 wireless communication devices 3 are provided at predetermined intervals. In the following description, when the product shelves R1 to R22 are not particularly distinguished, they are simply referred to as product shelves R.

  FIG. 3 is a schematic diagram illustrating an example of the appearance of the commodity shelf R. The product shelf R illustrated here is partitioned into 4 rows and 3 columns, and an RFID (Radio Frequency Identification) tag 7 is attached to the lower front part of each partition. An antenna 10 (see FIG. 6) that reads information from the RFID tag 7 by wireless communication is provided on the back side of the product shelf R.

  The RFID tag 7 includes an IC that stores information in a rewritable manner and an antenna that transmits and receives radio waves. The IC includes a shelf number indicating a product shelf to which the RFID tag 7 including the IC is attached, a shelf row and a shelf column indicating a partition in rows and columns, a genre of a product displayed in the partition, and A PLU (Price Look Up) code for identifying a product is written in association with the product. The information stored in the IC is rewritten by the handy terminal 8 having a wireless communication function with the RFID tag 7, for example. When the store clerk changes the product to be displayed in the section, the store clerk transmits the changed product genre and PLU code from the handy terminal 8 to the RFID tag 7 attached to the section and stores it in the IC of the RFID tag 7. The genre and the PLU code associated with the assigned shelf number, shelf row, and shelf column are updated.

(Server device)
FIG. 4 is a block diagram illustrating a main configuration of the server device 1. The server device 1 includes a CPU (Central Processing Unit) 100 that functions as a control center, a communication unit 101 (communication means) connected to the LAN line 4, a memory 102 (storage means), a display controller 103, a keyboard, and the like. A controller 104, a display 105 connected to the display controller 103, and a keyboard 106 connected to the keyboard controller 104 are provided. The CPU 100, the communication unit 101, the memory 102, the display controller 103, and the keyboard controller 104 are connected via a bus line 107 that includes an address bus and a data bus.

  The communication unit 101 transmits and receives data to and from each wireless communication device 3 via the LAN line 4. The memory 102 includes a ROM (Read Only Memory) and a RAM (Random Access Memory), and stores a control program executed by the CPU 100, a product master 110, a shelf information file 111, a sales promotion information file 112, a map information file 113, and the like. ing. Details of the product master 110 and the information files 111 to 113 will be described later in the description of FIGS.

  The display 105 is, for example, an LCD (Liquid Crystal Display), and the display controller 103 displays various information on the display 105 in accordance with instructions from the CPU 100. The keyboard 106 is provided with various operation keys, and the keyboard controller 104 takes in a key signal output when the keyboard 106 is pressed down and outputs the key signal to the CPU 100.

(Customer terminal)
FIG. 5 is a block diagram showing a main configuration of the customer terminal 2. The customer terminal 2 includes a CPU 200 that functions as a control center, a wireless communication unit 201, a memory 202, a display controller 203, a touch panel controller 204, a display 205 (display means) connected to the display controller 203, and a touch panel. And a touch panel 206 connected to the controller 204. The CPU 200, the wireless communication unit 201, the memory 202, the display controller 203, and the touch panel controller 204 are connected via a bus line 207 configured with an address bus and a data bus.

  The wireless communication unit 201 performs wireless communication with each wireless communication device 3 via radio waves and transmits / receives data to / from each wireless communication device 3. The memory 202 is composed of a ROM and a RAM, and stores a control program for the customer terminal 2 and the like.

The display 205 is, for example, an LCD, and the display controller 203 displays various information on the display 205 in accordance with instructions from the CPU 200. The touch panel 206 is provided on the display surface of the display 205, and the touch panel controller 204 acquires an electrical signal output by the touch panel 206 according to the touch operation position, obtains coordinates of the touch operation position, and outputs the coordinates to the CPU 200.
Each customer terminal 2 is designed to be small and light so that the customer can easily carry it.

(Wireless communication device)
FIG. 6 is a block diagram showing a main configuration of the wireless communication device 3. The wireless communication device 3 includes a CPU 300 that functions as a control center, a wireless communication unit 301, a communication unit 302, a memory 303, a display controller 304, an RFID reader I / F (Interface) 305, and a display controller 304. And a connected display 306. The CPU 300, the wireless communication unit 301, the communication unit 302, the memory 303, the display controller 304, and the RFID reader I / F 305 are connected via a bus line 307 configured with an address bus and a data bus.

  The wireless communication unit 301 wirelessly communicates with each customer terminal 2 via radio waves and transmits / receives data to / from each customer terminal 2. The communication unit 302 communicates with the server device 1 via the LAN line 4 and transmits / receives data to / from the server device 1. The memory 303 includes a ROM and a RAM, and stores a control program for the wireless communication device 3 and the like. The display 306 is, for example, an LCD, and the display controller 304 displays various information on the display 306 in accordance with instructions from the CPU 300.

  The RFID reader I / F 305 is connected to an RFID reader 9 provided at a predetermined position of the product shelf R provided with each wireless communication device 3. The antenna 10 is connected to the RFID reader 9. The RFID reader 9 and the antenna 10 may be arranged so that the RFID tag 7 attached to each product shelf R in the store can be read without omission, and the RFID reader I / F 305 of all the wireless communication devices 3 has an RFID. The reader 9 need not be connected.

  Each wireless communication device 3 operates the RFID reader 9 at a predetermined timing, and simultaneously reads data stored in the RFID tag 7 of each product shelf R via the antenna 10. The data read in this way is collected in the server device 1 and used to create the shelf information file 111.

(data structure)
Next, the data structures of the product master 110, the shelf information file 111, the sales promotion information file 112, and the map information file 113 will be described.

  FIG. 7 is a schematic diagram illustrating a data structure example of the product master 110. The product master 110 is composed of records in which the product name, unit price, genre, etc. are set for the PLU code of each product sold at the store. For example, in the uppermost record shown in the figure, the product name “product a”, the unit price “200”, the genre “genre A”, etc. are set for the PLU code “0001”. The genre classifies products according to their attributes, such as vegetables, fruits, meat, fish, side dishes, seasonings, and beverages.

  FIG. 8 is a schematic diagram illustrating a data structure example of the shelf information file 111. The shelf information file 111 is configured by data read from each RFID tag 7 by the RFID reader 9 and aggregated in the server device 1. For example, in the uppermost record shown in the figure, a genre “genre A”, a PLU code “0001”, a shelf number “10”, a shelf row “1”, and a shelf column “2” are described. As the shelf number, any one of “1” to “22” corresponding to the product shelves R1 to R22 is described. That is, the record indicates that the product a with the PLU code “0001” belonging to the genre A is displayed in the 1-by-2 section of the product shelf R10.

  FIG. 9 is a schematic diagram illustrating a data structure example of the sales promotion information file 112. The sales promotion information file 112 is configured by a record in which sales promotion information related to products displayed on the product shelf R indicated by the shelf number is set for the shelf number. For example, in the uppermost record shown in the figure, sales promotion information “product a is ¥ 100 discount only for today” is set for the shelf number “10”.

  The map information file 113 includes map information indicating the arrangement status of the product shelves R in the store, the position of the entrance / exit and the arrangement position of each wireless communication device 3, and matrix information 113a indicating the number of rows and columns of each shelf. It is configured. FIG. 10 is a schematic diagram illustrating a data structure example of the matrix information 113a. The matrix information 113a is configured by a record in which the total shelf row number and the total shelf column number of the product shelf R indicated by each shelf number are set with respect to the shelf numbers of the product shelves R1 to R22. For example, in the uppermost record shown in the figure, the total shelf row number “4” and the total shelf column number “3” are set for the shelf number “1”. This indicates that the product shelf R1 indicated by the shelf number “1” is partitioned into 4 rows and 3 columns.

(Operation)
Next, operations of the server device 1, the customer terminal 2, and the wireless communication device 3 will be described. When the customer visits the store and turns on the customer terminal 2 placed at the entrance 5 or the customer terminal 2 attached to the shopping cart, the server device 1, the customer terminal 2, and the wireless communication device 3 cooperate with each other. A map display function, a position detection function, a route guidance function, and a sales promotion information display function are realized. Details of each function will be described below.

[Map display function]
The map display function is a function for displaying a map of the store on the display 205 of the customer terminal 2. Specifically, the CPU 200 of the customer terminal 2 and the CPU 100 of the server device 1 execute the control programs stored in the memories 202 and 102, respectively, and operate according to the flowchart shown in FIG. Is done.

  That is, immediately after the power is turned on, the CPU 200 of the customer terminal 2 transmits a request for the map information file 113 via the wireless communication unit 201 (step S101). This request is mediated by the wireless communication device 3 nearest to the customer terminal 2 and sent to the server device 1.

  The CPU 100 of the server device 1 waits for reception of the request from each customer terminal 2 in parallel with the operation for realizing other functions (No in step S201). When the above request transmitted from the customer terminal 2 is received via the communication unit 101 (Yes in step S201), the CPU 100 transmits the map information file 113 stored in the memory 102 via the communication unit 101. Is transmitted to the customer terminal 2 that has transmitted (step S202). The map information file 113 transmitted in this way is mediated by the wireless communication device 3 nearest to the customer terminal 2 that has transmitted the request, and is sent to the customer terminal 2.

  The CPU 200 of the customer terminal 2 waits for the reception of the map information file 113 from the server device 1 after the process of step S101 (No in step S102). When the map information file 113 transmitted from the server device 1 is received via the wireless communication unit 201 (Yes in step S102), the CPU 200 stores the received map information file 113 in the memory 202, and the map information The terminal screen 400 based on the file 113 is displayed on the display 205 (step S103). Thus, the processing of the customer terminal 2 is completed. The CPU 100 of the server device 1 returns to the process of step S201 after the process of step S202 and waits for reception of the next request.

  An example of the terminal screen 400 is shown in FIG. On this screen 400, a store map 401, a current position marker 402, a product designation button 403, and a sales promotion information area 404 are displayed. The store map 401 is a map in the store created based on the map information file 113 stored in the memory 202, and shows the arrangement status of each product shelf R1 to R22, the positions of the entrance 5 and the exit 6, and the like. Has been. The current position marker 402 represents the position where the customer terminal 2 is currently located on the store map 401. When the customer enters the store from the entrance 5, the customer terminal 2 carried by the customer is located in the communication area of the wireless communication device 3 provided in the product shelves R9 and R10. Therefore, the current position marker 402 is displayed in the vicinity of the wireless communication device 3 of the product shelves R9 and R10 as illustrated. The product designation button 403 is a GUI component that starts route guidance to a specific product placement position, and can be operated by touching the touch panel 206. The sales promotion information area 404 is an area for representing sales promotion information related to products displayed near the position where the customer terminal 2 is located.

[Position detection function]
The display position of the current position marker 402 on the terminal screen 400 as described above changes depending on the position of the customer terminal 2 detected by the position detection function (position detection means). The position detection function is realized by the CPU 200 of the customer terminal 2 and the CPU 300 of the wireless communication device 3 executing the control programs stored in the memories 202 and 303, respectively, and operating according to the flowchart shown in FIG.

  The CPU 300 of each wireless communication device 3 transmits a position detection signal including its own identification information in its own communication area via the wireless communication unit 301 while mediating data communication between each customer terminal 2 and the server device 1. (Step S301). The position detection signal is transmitted every 5 seconds, for example.

  The CPU 200 of each customer terminal 2 waits for reception of a position detection signal transmitted from one of the wireless communication devices 3 in parallel with other processing (No in step S401). When the position detection signal transmitted from one of the wireless communication devices 3 is eventually received via the wireless communication unit 201 (Yes in step S401), the CPU 200 determines the current position in the store based on the received position detection signal. The position is detected (step S402). Specifically, the wireless communication device 3 that transmitted the signal is identified from the identification information included in the received position detection signal, and the wireless communication device 3 in the store is referenced with reference to the map information file 113 stored in the memory 202. Is determined, and the specified position is assumed to be the current position of itself. When position detection signals are received from a plurality of wireless communication devices 3, the radio wave intensity value of each position detection signal is measured using a well-known function provided in the wireless communication unit 201, and the value is the largest. What is necessary is just to detect an own present position using a thing.

When the current position is detected in this way, the CPU 200 updates the display position of the current position marker 402 on the terminal screen 400 to a position corresponding to the detected current position (step S403). For example, when a customer carrying the customer terminal 2 moves from the vicinity of the entrance 5 into the communication area of the wireless communication device 3 provided in the product shelf R17, the current position marker 402 at the position shown in FIG. The wireless communication device 3 moves to the vicinity of the arrangement position.
After updating the position of the current position marker 402 in this way, the CPU 200 returns to the process of step S401 again and waits for reception of a position detection signal.

[Promotion information display function]
The sales promotion information displayed in the sales promotion information area 404 on the terminal screen 400 changes with the movement of the customer by the sales promotion information display function. The sales promotion information display function is realized by the CPU 200 of the customer terminal 2 and the CPU 100 of the server device 1 executing the control programs stored in the memories 202 and 102, respectively, and operating according to the flowchart shown in FIG.

  That is, first, the CPU 200 of the customer terminal 2 stands by until a time count of a timer (not shown) elapses (No in step S501), and when the time count elapses 5 seconds (Yes in step S501), Position information indicating the current position detected by the detection function is transmitted via the wireless communication unit 201 (step S502). This position information is transmitted to the server device 1 through the wireless communication device 3 nearest to the customer terminal 2.

  The CPU 100 of the server device 1 waits for reception of position information from each customer terminal 2 in parallel with the operation for realizing other functions (No in step S601). When the location information transmitted from the customer terminal 2 is received via the communication unit 101 (Yes in step S601), the CPU 100 stores the sales promotion information of the product displayed near the location indicated by the received location information. It specifies from the sales promotion information file 112 memorize | stored in 102 (step S602: 1st specifying means). Specifically, the shelf number of the product shelf R arranged in the vicinity of the position indicated by the received position information is specified from the map information file 113, and the sales promotion information set for the specified shelf number is the sales promotion information file. 112. If there are a plurality of sales promotion information specified at this time, one sales promotion information may be selected according to a predetermined rule or at random.

  When the sales promotion information is specified in this way, the CPU 100 transmits the specified sales promotion information to the customer terminal 2 that has transmitted the position information via the communication unit 101 (step S603). The sales promotion information transmitted in this way is mediated by the wireless communication device 3 nearest to the customer terminal 2 that has transmitted the position information, and is sent to the customer terminal 2.

  The CPU 200 of the customer terminal 2 waits for reception of sales promotion information from the server device 1 after the process of step S502 (No in step S503). When the sales promotion information transmitted from the server device 1 is received via the wireless communication unit 201 (Yes in step S503), the CPU 200 stores the received sales promotion information in the memory 202. In this way, the sales promotion information set for the display position near the current position of the customer terminal 2 is read from the sales promotion information file 112 stored in the memory 102 of the server device 1 (second reading means).

  Next, the CPU 200 displays the sales promotion information stored in the memory 202 in the sales promotion information area 404 of the terminal screen 400 (step S504). Thereafter, the CPU 200 returns to the process of step 501 and waits until the time count elapses for 5 seconds, and again executes the processes of steps S502 to S504 after the elapse of 5 seconds.

In the sales promotion information display function realized by such a flow, for example, when the customer terminal 2 is located at the position shown in FIG. 12, the CPU 100 of the server apparatus 1 displays the sales promotion information regarding the product shelves R9 and R10 in the vicinity. The information file 112 is searched. As a result, for example, “Product a is ¥ 100 discount only on today” shown in FIG. 9 is specified. The sales promotion information specified in this way is displayed in the sales promotion information area 404.
The CPU 100 of the server device 1 returns to the process of step S601 after the process of step S603 and waits for reception of a map information request from another customer terminal 2.

[Route guidance function]
When the product designation button 403 on the terminal screen 400 is touched, a route guidance function for guiding a route to a display position of a specific product is activated. The route guidance function is realized by the CPU 200 of the customer terminal 2 and the CPU 100 of the server device 1 executing the control programs stored in the memories 202 and 102, respectively, and operating according to the flowchart shown in FIG.

  That is, first, the CPU 200 of the customer terminal 2 displays a product designation screen 500 on the display 205 and accepts designation of a product to be route guidance using the screen 500 (step S701: product designation unit). Wait for the completion of the designation (No in step S702).

  An example of the product designation screen 500 is shown in FIGS. When the product designation button 403 is touched, a product designation screen 500 shown in FIG. 16 is first displayed. This product designation screen 500 is displayed based on, for example, the product master 110 received from the server device 1 and stored in the memory 202 in advance, and a genre button (501, 501) for designating the genre of the product. 502,...) Are arranged. When any of these genre buttons is touched, a product button for designating a product belonging to the genre indicated by the button appears. For example, when the genre button 502 shown in FIG. 16 is touched, product buttons (511, 512,...) For designating products belonging to the genre B appear as shown in FIG. When these product buttons are touched, the product indicated by the button is designated as a search target.

  When the product is designated in this way, the CPU 200 transmits the PLU code of the designated product via the wireless communication unit 201 (step S703). This PLU code is sent to the server device 1 via the wireless communication device 3 nearest to the customer terminal 2.

  The CPU 100 of the server device 1 waits for the reception of the PLU code from each customer terminal 2 in parallel with the operation for realizing other functions (No in step S801). Then, when receiving the PLU code transmitted from the customer terminal 2 via the communication unit 101 (Yes in step S801), the CPU 100 converts the shelf information file 111 stored in the memory 102 into a record having the received PLU code. The described shelf number, shelf row, and shelf column (hereinafter referred to as display position information) are specified (step S802: second specifying means). Then, the CPU 100 transmits the specified display position information to the customer terminal 2 that has transmitted the PLU code via the communication unit 101 (step S803). The display position information transmitted in this way is mediated by the wireless communication device 3 nearest to the customer terminal 2 that has transmitted the PLU code, and is transmitted to the customer terminal 2.

  The CPU 200 of the customer terminal 2 waits for reception of display position information from the server device 1 after the process of step S703 (No in step S704). When the display position information transmitted from the server device 1 is received via the wireless communication unit 201 (Yes in step S704), the CPU 200 stores the received display position information in the memory 202. In this way, the display position of the designated product is read from the shelf information file 111 stored in the memory 102 of the server device 1 (second reading means).

  Next, the CPU 200 starts route guidance to the position indicated by the display position information (step S705). In this process, for example, when the product d is designated by touching the product button 512 on the product designation screen 500, the product d (PLU code “0004”) is displayed on the store map 401 as shown in FIG. A destination marker 405 indicating the arrangement position of the product shelf R indicated by the shelf number “5” of the display position information (shelf number “5”, shelf row “1”, shelf row “2”) and the current position marker 402 A guide arrow 406 indicating a route to the ground marker 405 is arranged. Further, the product designation button 403 is changed to a guidance end button 407. The route indicated by the guide arrow 406 indicates the shortest route from the current position marker 402 to the destination marker 405. When there are a plurality of shortest paths, one path is selected from them according to a predetermined rule or randomly.

  Even after the route guidance is started in this way, processing by the position detection function and the sales promotion information display function is executed. As a result, for example, when the customer moves from the vicinity of the entrance 5 according to the guide arrow 406 and enters the communication area of the wireless communication device 3 provided in the product shelves R3 and R4, the current position marker 402 is as shown in FIG. The wireless communication device 3 moves to the vicinity of the arrangement position. Further, the sales promotion information set for the shelf numbers of the product shelves R 3 and R 4 is read from the sales promotion information file 112 and displayed in the sales promotion information area 404. In the example of FIG. 19, the sales promotion information “product f is provided for ¥ 300 at ¥ 250” set for the shelf number “4” of the sales promotion information file 112 shown in FIG. 9 is displayed.

  When the customer further moves and enters the communication area of the wireless communication device 3 provided in the product shelves R5 and R6, the current position marker 402 moves to the front of the destination marker 405 as shown in FIG. A pop-up 408 indicating the section where the designated product is displayed is displayed on the terminal screen 400. Further, the sales promotion information set for the shelf numbers of the product shelves R5 and R6 is specified from the sales promotion information file 112 and displayed in the sales promotion information area 404. In the example of FIG. 20, the sales promotion information “special price information: three items h and ¥ 200” set for the shelf number “5” of the sales promotion information file 112 shown in FIG. 9 is displayed.

  In the pop-up 408, a schematic diagram 409 of the product shelf on which the designated product is displayed and a section marker 410 indicating the section on which the designated product is displayed are displayed. The schematic diagram 409 has sections of the total shelf row number and the total shelf column number set for the shelf number included in the display position information of the designated product in the matrix information 113a. The division marker 410 is attached to a division indicated by a shelf row and a shelf row included in the display position information of the designated product. Therefore, in the example of FIG. 20, the division marker 410 is attached to the section of the shelf row “1” and the shelf row “2” included in the display position information of the product d that is the designated product.

  While the route guidance is performed in this way, the CPU 200 of the customer terminal 2 waits for a route guidance end instruction (No in step S706). When the customer who has seen the pop-up 408 touches the guidance end button 407 after acquiring the designated product from the section indicated by the section marker 410, the CPU 200 determines that the end of the route guidance is instructed (Yes in step S706), The destination marker 405, the guidance arrow 406, and the pop-up 408 are deleted from the terminal screen 400, and the route guidance is terminated (step S707). Thus, the processing of the customer terminal 2 is completed. On the other hand, after the process of step S803, the CPU 100 of the server apparatus 1 returns to the process of step S801 and waits for reception of the next PLU code.

  Thus, in the sales promotion information display function and the route guidance function, the server device 1 displays the sales promotion information and the route guidance on the display 205 of the customer terminal 2 while changing the customer terminal 2 as the customer terminal 2 moves (display control means).

  As described above, the store guidance system in the present embodiment notifies the customer of the sales promotion information of the product near the customer while guiding the route to the product designated by the customer. With such a configuration, the customer can easily find a product to be purchased, and can know sales promotion information of surrounding products while moving toward the product.

  In particular, even if the customer concentrates on the route guidance on the terminal screen 400 and the surrounding sales promotion information is not visible, the configuration as in the present embodiment can reliably convey the sales promotion information to the customer. it can. Therefore, the store side is expected to improve the sales promotion effect and consequently the store sales.

  In addition, in the route guidance function, in addition to route guidance to the product shelf R on which the product designated by the customer is displayed, the route where the designated product is displayed on the product shelf R is also guided. Therefore, the customer can find a product to be purchased more easily.

(Modification)
The configuration disclosed in the embodiment can be embodied by appropriately modifying each component in the implementation stage. Specific examples of modifications are as follows.

(1) In the said embodiment, the case where the goods shelf R and the radio | wireless communication apparatus 3 were provided in the shop as shown in FIG. 2 was illustrated. However, the product shelves R and the wireless communication devices 3 may be more or less than those shown in FIG. 2, and the wireless communication devices 3 are not provided in the product shelf R but are provided on the ceiling or the like. Also good.

(2) In the said embodiment, the case where the customer terminal 2 detected a present position by receiving a position detection signal from the radio | wireless communication apparatus 3 was illustrated. However, other position detection methods such as providing RFID tags for position detection in various places in the store and detecting the position by the customer terminal 2 reading these tags may be adopted.

(3) In the above embodiment, the case where the route guidance is terminated in response to the touch of the guidance end button 407 on the terminal screen 400 is exemplified (steps S706 and S707). However, after the customer enters the communication area of the wireless communication device 3 provided in the product shelf R as the destination, the route guidance may be terminated when the customer leaves the communication area. In this way, it is not necessary to instruct the end of guidance one by one, and the customer terminal 2 becomes easier to use.

(4) Further, in addition to the configuration of the embodiment, an LED may be provided for each section of each product shelf R, and when a search target product is specified, the LED of the section in which the product is displayed may be turned on. . In this case, for example, each wireless communication device 3 plays a role as a controller for controlling the LED. When the server device 1 transmits the display position information to the customer terminal 2, the display position information is also transmitted to the wireless communication device 3 provided in the product shelf R indicated by the display position information. The LED provided in the section of the product shelf R indicated by the display position information is turned on in the wireless communication device 3 that has received the information. In this way, the customer can more easily find the product specified on the customer terminal 2.

  Although several embodiments of the present invention have been described, these embodiments are presented by way of example and are not intended to limit the scope of the invention. These novel embodiments can be implemented in various other forms, and various omissions, replacements, and changes can be made without departing from the scope of the invention. These embodiments and modifications thereof are included in the scope and gist of the invention, and are included in the invention described in the claims and the equivalents thereof.

  R: Product shelf, 1 ... Server device, 2 ... Customer terminal, 3 ... Wireless communication device, 4 ... LAN line, 110 ... Product master, 111 ... Shelf information file, 112 ... Promotion information file, 113 ... Map information file, 113a ... Matrix information, 400 ... Terminal screen, 402 ... Current position marker, 403 ... Product designation button, 404 ... Sales promotion information area, 405 ... Destination marker, 406 ... Guide arrow

Claims (6)

A store guidance system having an information processing terminal provided with a display means,
Storage means for storing the display position of the product and the sales promotion information set for the display position of the product;
Position detecting means for detecting the position of the information processing terminal in the store;
Product designation means for accepting designation of products for route guidance;
First specifying means for specifying the sales promotion information set for the display position near the position detected by the position detecting means from the storage means;
Second specifying means for specifying the display position of the product specified by the product specifying means from the storage means;
Display for displaying on the display means of the information processing terminal the sales promotion information specified by the first specifying means and the route guidance from the position detected by the position detecting means to the display position specified by the second specifying means Control means;
A store information system characterized by comprising: The display position stored in the storage means indicates a product shelf and a section of the product shelf,
The display control means guides a section of the product shelf indicated by the display position in addition to route guidance to the product shelf indicated by the display position specified by the second specifying means and the sales promotion information. Item 4. The store guidance system according to Item 1. Communication means for communication-connecting an information processing terminal provided with a display means;
Storage means for storing the display position of the product and the sales promotion information set for the display position of the product;
When the information indicating the position of the information processing terminal in the store is received from the information processing terminal by the communication means, the sales promotion information set for the display position near the position indicated by the information is specified from the storage means. Specific means,
A second specifying unit for specifying a display position of the product from the storage unit when receiving information about the product for route guidance from the information processing terminal by the communication unit;
The sales promotion information specified by the first specifying means and the display position specified by the second specifying means are transmitted to the information processing terminal by the communication means, and the sales promotion information and the display are displayed on the display means of the information processing terminal. Display control means for displaying route guidance to the position;
A server device comprising: Product designation means for accepting designation of products for route guidance;
Position detection means for detecting the current position in the store;
First reading for reading the sales promotion information set for the display position near the position detected by the position detection means from the storage means storing the display position of the product and the sales promotion information set for the display position of the product Means,
Second reading means for reading the display position of the product designated by the product designation means from the storage means;
Display means for displaying the sales promotion information read by the first reading means and route guidance from the position detected by the position detecting means to the display position read by the second reading means;
An information processing terminal comprising: A control program for a server device, comprising: a communication unit that communicates and connects an information processing terminal provided with a display unit; and a storage unit that stores a display position of a product and sales promotion information set for the display position of the product. There,
In the server device,
When the information indicating the position of the information processing terminal in the store is received from the information processing terminal by the communication means, the sales promotion information set for the display position near the position indicated by the information is specified from the storage means. Specific functions,
A second specifying function for specifying a display position of the product from the storage unit when receiving information on the product for route guidance from the information processing terminal by the communication unit;
The sales promotion information specified by the first specifying function and the display position specified by the second specifying function are transmitted to the information processing terminal by the communication means, and the sales promotion information and the display are displayed on the display means of the information processing terminal. A display control function that displays route guidance to the location,
Control program to realize. A control program for an information processing terminal comprising communication means, display means, and product designation means for accepting designation of a product to be route guidance,
In the information processing terminal,
A position detection function for communicating with wireless communication devices arranged at predetermined intervals by the communication means, and detecting a current position in a store;
First reading for reading the sales promotion information set for the display position near the position detected by the position detection function from the storage means storing the display position of the product and the sales promotion information set for the display position of the product Function and
A second reading function for reading the display position of the product designated by the product designation means from the storage means;
Display control function for displaying on the display means the sales promotion information read by the first reading function and the route guidance from the position detected by the position detecting function to the display position read by the second reading function. When,
Control program to realize.

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