JP2012033140A - Distribution method and distribution system of standard-size advertisement paper - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a low-cost, efficient distribution method and system for standard-size advertisement paper.SOLUTION: A distribution method for standard-size advertisement paper includes: an advertisement acceptance field reading step for mechanically reading an advertisement acceptance field; a medium-written information reading step for mechanically reading medium-written information written on a medium for writing advertisement acceptance information when at least information indicating the acceptance of advertisement paper sending is included in the advertisement acceptance field; an advertisement acceptance information recording step for recording the advertisement acceptance information in which display content of the advertisement acceptance field is associated with the medium-written information; an advertisement selection step for selecting advertisements to be issued by referring to association information between advertisements previously provided from advertisers and the medium-written information on the basis of the advertisement acceptance information; a standard-size advertisement paper creating step for creating original data of the standard-size advertisement paper by combining advertisement content data of the selected plural advertisements; a standard-size advertisement paper printing step for printing the standard-size advertisement paper on the basis of the original data of the standard-size advertisement paper; and a standard-size advertisement paper distributing step for distributing the standard-size advertisement paper to a person at a destination.

Description

  The present invention relates to a method and system for distributing a standard advertisement paper on which a plurality of advertisements are posted, and particularly to a technique for distributing advertisements at a low cost with high advertising effectiveness.

  In order to attract customers, restaurants in a specific area, stores that sell goods and services, etc. have been offering coupons that offer various special treatments for a long time. In recent years, free magazines (for example, Non-Patent Document 1) that distribute a large number of coupons into one booklet are also distributed. A consumer can receive a special treatment by searching for a store of interest from such a magazine and presenting a coupon when using the store.

  Coupons are generally distributed in newspapers, published in magazines, distributed in racks installed at stations, etc., or distributed to a large number of unspecified consumers or desired. Either the consumer picks it up or not is common.

  On the other hand, services for delivering articles to individuals are widely provided. When shipping an article, the sender enters the address, name, telephone number, etc. of the addressee on the delivery slip and affixes it to the article. In the sending slip, the type and name of the article to be sent may be entered.

In addition, with the spread of the Internet, it is routine to use a delivery service when purchasing an article. In such cases, the orderer himself often enters items to be written on the delivery slip. .
There have been many examples in which only the name of the addressee and information necessary for delivery are described as the original purpose of using the sending slip so far. This is caused by various problems such as the protection of personal information and the conflict between the package to be shipped and the advertisement.

Patent document 1 is mentioned as an example which describes an advertisement in a delivery slip.
An object of the present invention is to provide a delivery slip with an advertisement slip with improved advertising effectiveness. The request slip with a delivery information display section necessary for delivery work on the front side is attached to the delivery slip with an advertisement slip. A delivery slip called a slip, a delivery slip and a receipt slip is bound at one end.
Then, an advertisement slip displaying an ad text is placed at the top, and the advertisement slip and the top delivery / receipt slip are bound together at one end, and integrated inside the bound portion of the advertisement slip A perforation for cutting is provided.

JP 2001-246876 A

"Hot Pepper Ginza version", July 2010 issue, Recruit Co., Ltd.

According to the above background art, when distributing coupons, there was only a method of distributing a large number to an unspecified number of people, so a large number of advertisements were posted and distributed regardless of whether they were consumers targeted for advertising. I had to take the method to do. In this method, a necessary advertisement is mixed with a large amount of advertisements included in the booklet, making it difficult to reach the consumer, and there is a problem that the advertising effect is reduced for the advertiser.
In addition, it is not preferable to consume and distribute a large amount of paper wastefully from the viewpoint of environmental protection.

  On the other hand, a delivery slip with an advertisement slip is different from a coupon magazine in that one advertisement is delivered to a consumer in a push type. However, since only a predetermined advertisement is printed on the delivery slip, the advertisement is sent regardless of the attribute and personality of the advertisement recipient, and there is no change in that a sufficient advertisement effect cannot be obtained.

  Similar to sending slips, when purchasing mail order sales using the Internet or mail order sales using a product catalog, there is a computer screen that fills in the shipping address of the product (including input from the keyboard, etc.) and an application form. It is used. As is well known, Internet shopping sites send campaign information from purchased stores by e-mail and ask for approval in advance, but actually send advertisements, There is no way for other operators to open the way.

  The present invention has been created in view of the above problems, and an object of the present invention is to provide a method and system for distributing standard advertising paper that is efficient at low cost by appropriately selecting and combining necessary advertisements. .

In order to solve the above-mentioned problems, the present invention provides the following method for distributing standard advertising paper.
First, the standard advertising paper is an advertising medium in which a plurality of standard advertising spaces are arranged on the advertising paper so that a plurality of advertising items can be placed in each advertising space. In addition, a written or electromagnetic record (hereinafter referred to as an advertisement acceptance information description medium) including addressee information for distributing standard advertising paper and an advertisement acceptance column for displaying whether or not to send the advertisement for the addressee is used. .

The present invention includes the following steps.
(S1) An advertisement acceptance column reading means, wherein the advertisement acceptance column reading means mechanically reads the advertisement approval column.
(S2) Medium description for mechanically reading the medium description information described in the advertisement acceptance information description medium when the medium description information reading means includes at least information that can be sent in the advertisement approval column. Information reading step,
(S3) An advertisement acceptance information recording step in which the advertisement acceptance information recording means of the computer records the advertisement acceptance information in which the display contents of the advertisement acceptance column and the medium description information are associated,
(S4) An advertising matter selection step in which the advertising matter selection means of the computer selects an advertising matter to be posted by referring to the association information between the advertising matter given in advance by the advertiser and the medium description information based on the advertisement acceptance information. (S5) a standard advertising paper creation processing means for creating standard advertising paper manuscript data by combining the advertising content data of a plurality of selected advertising materials by the computer standard advertising paper creation processing means;
(S6) a standard advertising paper printing step in which the printing means prints standard advertising paper from the standard advertising paper manuscript data;
(S7) Standard advertising paper distribution step for distributing standard advertising paper to the recipient

  The medium description information may be addressee information including at least a part or all of the address and name of the addressee.

  The advertisement acceptance information description medium may be a delivery slip used at the time of sending an article, and the standard advertising paper distribution step may deliver the article and the standard advertising paper to a destination at the same time.

  You may enable it to enter the permission conditions of the advertising matter sent in said advertisement consent column.

The present invention can also provide a standard advertising paper distribution system in which a plurality of standard advertising frames are arranged on the advertising paper so that a plurality of advertisements can be placed in each advertising frame. The system includes a written or electromagnetic record (hereinafter referred to as an advertisement acceptance information description medium) including addressee information for distributing standard advertising paper and an advertisement approval field for displaying whether the addressee can send advertisements. ) Is used.
Then, if the ad acceptance column reading means for mechanically reading the ad acceptance column and the information that can be sent at least on the ad approval column are included, the medium description information described in the advertisement approval information description medium is Media description information reading means for mechanical reading, medium description information reading means for recording advertisement acceptance information in association with the display contents of the advertisement acceptance column, advertisement acceptance information associated with the medium description information, and advertisement approval information given in advance by the advertiser The standard advertisement paper manuscript data by combining the advertisement object selection means of the computer for selecting the advertisement object to be posted with reference to the association information between the advertisement object and the medium description information, and the advertisement content data of the selected plurality of advertisement objects Characterized in that it comprises: a standard advertising paper creation processing means of a computer for generating a standard advertising paper and a printing means for printing the standard advertising paper from the standard advertising paper manuscript data That.

  Furthermore, it can also be provided as a standard advertising paper used in the distribution method described above.

The present invention has the following effects.
Since it is possible to publish a combination of advertisements from a plurality of advertisers on the standard advertisement paper, it is possible to deliver the optimum advertisement to those who need information.
By providing an advertisement approval column on the advertisement approval information description medium and distributing the standard advertising paper after obtaining the consent of the addressee, the standard advertising paper can be distributed without any trouble after understanding the recipient. Since it is possible to freely set whether or not the personal information described on the medium is used and the range of use, select the optimal advertisement using this information while protecting the personal information appropriately Thus, it is possible to create a standard advertising paper and obtain a high advertising effect.

  By attaching the standard advertising paper at the time of sending the article, the advertisement can be delivered to the addressee at the same time as the delivery of the article, which contributes to shortening the time until the provision of the advertisement and greatly reducing the delivery cost. It is also possible to distribute fixed form advertising paper that takes into account geographical conditions according to the recipient's receiving location.

  Since it is possible to fill in the permission conditions for the advertisement, it is possible to create a standard advertising paper according to the interests and needs of the addressee within the scope of the addressee's permission, and the advertising effect can be enhanced.

It is a flowchart of the fixed form advertising paper delivery method concerning the present invention concerning the present invention. It is an example of the delivery slip used by this invention. It is a block diagram of the advertising material delivery system (30) by this invention. 1 is an overall view of a delivery / advertisement delivery system according to the present invention. It is explanatory drawing of the fixed form advertisement paper by this invention. It is a screen display of the advertisement acceptance column which concerns on the 2nd Embodiment of this invention.

Hereinafter, embodiments of the present invention will be described based on examples shown in the drawings. The embodiment is not limited to the following.
FIG. 1 is a flowchart showing a method for distributing standard advertising paper according to the present invention. FIG. 2 shows an advertisement acceptance slip that is one form of an advertisement consent information description medium that constitutes the present invention and that is used in the standard advertisement paper distribution method and distribution system of the present invention.
In the following embodiment 1, a known delivery slip (10) used for an article delivery service or the like is used as an example, but other documents including the same contents may be used.

  When sending an article by mail or a delivery service such as a courier service, a delivery slip is used for writing addresses and names of the requester and addressee. The package requester fills out a delivery slip at the place of delivery or the delivery service service and sends it to the destination. The entry may be performed by hand or by a mechanical printing method. In order to send the article, the information on the client and the addressee is the minimum required information.

In addition to this, a lot of information is included in the delivery slip (10) as shown in FIG. From upper left, slip number (11) used by delivery company for delivery management, requester's address, name, phone number (12), address of recipient, name, phone number (13), receipt date of goods and delivery schedule The date and time (14), the item name and quantity (15) of the article, the payment method (16) of the delivery fee, the delivery method (17) for determining the article handling method, and the like.
These are well-known matters.

With the spread of conventional mail order and internet shopping on the Internet, the methods of using delivery services have also diversified. Not only in the original way of sending goods from a person to a third party, but also in cases of sending packages to yourself from a store, and delivery of packages from home to golf courses, airports, hotels, etc. in order to save luggage transportation There are many cases to request.
Thus, when requesting the shipment of the package addressed to itself, even if the requester is formally a store, the substantial requester of the package is the addressee.

In the present invention, paying attention to the fact that the opportunity of displaying the intention of the addressee at the time of shipment of the article is increasing, the advertisement approval column (18) that can display whether the addressee wants to receive the advertising material, It is proposed to provide a new one on the delivery slip.
That is, when the addressee ships the package addressed to himself / herself, the admission permission column (18) can indicate whether or not the advertisement can be described, and the delivery company provides the advertisement to the addressee according to this display.

Referring to FIG. 1 in order, first, when an article is shipped, the admission permission column (18) of the sending slip (10) is filled with whether or not it can be sent in a machine-readable manner. (S10: Advertising acceptance column entry step)
In this step, if the requester (12) and the addressee (13) match, the addressee may actually fill in the address. For example, when bringing a baggage into a convenience store store or collecting it at home and filling out a delivery slip (10), it is filled in the advertisement acceptance column (18).

On the other hand, in the case of online shopping or the like, there is an opportunity to input addressee information at the time of ordering a product. ) May be displayed in the advertisement acceptance column (18) when printing and creating.
In any case, the entry in the advertisement acceptance column (18) is performed based on the intention of the addressee, and the subject of entry is not limited.

  The shipping slip (10) is not limited to the paper medium as shown in FIG. 2, but may be a method of recording the above information on a magnetic recording medium or an IC chip. Further, the article may be provided with only identification means such as a barcode (20) and the associated data information may be managed on a computer network.

  As described above, the advertisement acceptance voucher of the present invention does not necessarily need to be a shipping voucher (10), and the ad approval voucher (18) and the addressee (13) information may be included at a minimum. .

After filling out the delivery slip (10), it is attached to the article and delivered to the addressee. (S20: Delivery step)
In the present invention, the delivery step (S20) refers to a process during the period from the delivery of the article (S11) to the delivery of the article to which the article is delivered (S16). In this process, the article is in accordance with a known delivery system. While moving physically, various data processing such as reading of the delivery slip (10) and calculation of the delivery route are also performed. In the present embodiment, these can be used in any existing or publicly known system, and description of parts not related to the present invention will be omitted.

At any point in the delivery step (S20), the advertisement acceptance column is mechanically read. (S12: Advertisement acceptance column reading step)
Any mechanical reading method can be used, but this step is intended to input information on the intention of the addressee described in the advertisement acceptance column on the computer, and is input by hand according to the form of the shipping slip (10). The advertisement acceptance column (18) may be optically read, or the contents of the entry in the advertisement approval column (18) converted into data by hand may be read. When the shipping slip (10) is a magnetic medium or an IC chip, a reading device corresponding to each may be used.

  Thereafter, the present invention is executed on a computer. FIG. 3 is a block diagram of the advertisement delivery system (30) according to the present invention. The system (30) can be easily implemented by a known personal computer or server device, and performs data processing using a CPU (33) and a memory (not shown) as is well known. As peripheral devices, a monitor (31), input means (not shown) such as a keyboard, mouse, and touch panel, a scanner (32), a storage means (35) such as a hard disk, and the like can be provided. An external interface (34) for outputting signals to the outside can also be provided.

  In the advertisement acceptance column reading step (S12), the advertisement acceptance column reading processing unit (331) of the CPU (33) instructs the scanner (32) to read and mechanically reads and processes the advertisement acceptance column (18). .

  In the present invention, the advertisement acceptance column may simply indicate whether or not it is possible or not, or may allow some permission conditions (19) to be entered as shown in the figure. It is also possible to make it possible to enter desired keywords and unnecessary keywords in free description. When the permission condition is entered in the square frame, the presence / absence of optical entry and the type of permission condition are read. When written in characters, the contents can be read by known character recognition. All of these processes are performed as an action of the advertisement acceptance column reading processing unit (331).

Following the advertisement acceptance column reading step (S12), a slip description information reading step is executed. For example, the slip number (11) can be read as the slip description information. Although it is well known that the slip number is read at any time for distribution management in the delivery process, the slip description information reading step by such a computer is the same as the scanner (32) and CPU (33) in the advertisement acceptance column reading step (S12). ).
By associating the read advertisement acceptance column (18) with the slip information (11), a read result as shown in Table 1 is obtained.

The upper part of Table 1 shows that the permission condition described in the advertisement acceptance column (18) of the delivery slip (10) of the read slip number 123-4567 is “leisure life”. 456-7890 ”and“ Beauty / Health ”. The delivery date is the date described in the delivery slip (10) or information automatically set by the delivery system.
The present invention is implemented by using information in which the slip number (11) and the advertisement acceptance column (18) are associated with each other as a minimum configuration. That is, the advertisement acceptance information recording unit (333) records in the storage means (35) as advertisement acceptance information (351) in which the display contents displayed in the advertisement acceptance column (18) and the slip number (11) are associated with each other. . (S14: Advertisement acceptance information recording step)
Here, description will be continued on the configuration in which the addressee information including at least a part or all of the address and name of the addressee is read as the slip description information.

Next, the addressee information reading processing unit (332) reads information on the requester (12) and addressee (13) of the shipping slip (10). (S21: Requester / addressee information reading step)
This process may be introduced as an automatic reading of a destination address even in an existing delivery system, and may be a process common to this. Specifically, information is acquired from the shipping slip (10) by character recognition using the scanner (32).

  At this time, it is possible to arbitrarily set what information is read. For example, it is possible to obtain information such as the address, name, and telephone number of the addressee, and the postal code and the name of the municipality. It is also possible to obtain only information that cannot be identified by individuals. As will be described later, information of the client can also be acquired.

Here, when there is no advertisement consent, it is meaningless to acquire the addressee's information and it is not preferable from the viewpoint of personal information protection. Accordingly, it is desirable to change the presence / absence of reading of slip description information, particularly addressee information.
That is, it is determined whether or not information that allows advertisement transmission is included in the read result of the advertisement acceptance column reading step (S12). If included, this step (S13) is executed.

Next, the advertisement acceptance information recording unit (333) stores the display contents displayed in the advertisement acceptance column (18) and the addressee (13) information in the storage means (35) as advertisement acceptance information (351). Record. (S14: Advertisement acceptance information recording step)
Table 2 is a second example of recorded information. The read result of the permission condition (19) acquired from the read slip number (11), the addressee (13), and the destination, name, and advertisement approval column (18) is shown in order from the left column. In addition to these, arbitrary information can be acquired from the sending slip (10). That is, the name of the sent article acquired from the item name / quantity column (15), the delivery date information acquired from the scheduled delivery date (14), and the like.
The reading of these pieces of information can be realized by a combination of a scanner and character recognition technology as described above. You may input into a system by character input supplementarily.

Next, the process proceeds to the advertisement selection step for placing on the standard advertisement paper. This step can be performed by a combination of a computer and a physical delivery system. First, on the CPU (33), the advertisement selection processing unit (335) collates the advertisement information (352) stored in the storage means (35), and selects the advertisement to be sent to the addressee.
Table 3 shows an example of advertisement information.

The advertisement information includes, from the left column, the type and name of the advertisement, the name of the advertiser, the condition for posting the advertisement, the avoidance condition for not posting the advertisement, the period for attachment, and the like.
An example of what selection process the advertisement selection processing unit (335) performs according to these pieces of information is shown.
First, the attached condition and avoidance condition of the advertisement information (352) are referred to. Here, in the upper row, “permission conditions fall under the category of leisure / life / free paper”, “where the destination is a hotel” is defined as an attached condition, and “avoid cases where the sent item is ski” is defined as an avoidance condition Suppose that The advertising matter selection processing unit (335) searches whether or not there is a delivery corresponding to these in the advertisement acceptance information (351).

As a result, the information in the upper row satisfies the conditions of the discount coupon A of b golf as “permission conditions include leisure and free paper”, “the destination is a C hotel”, and “the item to be sent is not ski”. Determined. For the next discount coupon B, because it corresponds to the avoidance condition “male” by registering the gender of Ichiro Suzuki in advance or judging “male” by the method of automatically judging from the name etc. described later It is determined that the condition is not satisfied. The same determination process is repeated, and the conditions for the discount coupon C and the discount coupon D are met by matching “free paper”.
As described above, discount coupons A, C, and D are selected by the advertisement selection processing unit (335) for the upper slip.

After selecting the advertising material to be sent according to the destination and slip number, a standard advertising paper corresponding to the advertising material is created.
A feature of the present embodiment is that a standard advertising paper is used as an advertisement distributed in the present invention, and the standard advertising paper is printed at a collection base (41) and then sent.
As shown in FIG. 5, the standard advertising paper of the present invention refers to an advertising matter having one or a plurality of standard advertising frames on one sheet, and each advertising space can be advertised by a different advertiser.
Such a standard advertising paper (50) is similar to, for example, one page of a coupon magazine distributed free of charge, and the configuration itself is known.

  As shown in FIG. 4, the standard advertisement paper creation processing unit (337) obtains the content data (advertisement content) of the advertisement selected by the advertisement selection processing unit (335) from the advertisement information received from the advertiser (43). The original data of the standard advertising paper is created in combination with each of the advertising frames (51) to (58) of the standard advertising paper (50). (Standard ad paper creation step: S22)

The advertising content transmitted by the advertiser (43) to the delivery system (44) is image data or text data, and is sized in advance to fit in each of the advertising spaces (51) to (58). 337) may insert the advertising content into each advertising space as appropriate.
For the standard advertising paper thus created, a delivery instruction (D4) and an instruction (D5) attached to the standard advertising paper are transmitted from the delivery system to the collection base (41).

  In the present embodiment, at this time, an advertisement paper print instruction (D6) is further transmitted from the standard advertisement paper print instructing section (338), and the standard advertisement paper is printed by a printer provided in advance at the collection base (41). (Standard advertising paper printing step: S23)

  Next, the advertisement attached instruction unit (336) may display on the monitor (31) so as to send the discount coupon a to the upper Ichiro Suzuki to the worker, or the external interface (34). Alternatively, the address and delivery information may be sent to the system. The present invention has a feature up to a process of outputting an instruction of an advertisement, and the subsequent processing may be performed manually or mechanically.

According to the present invention, in accordance with the viewpoint of protecting personal information when collecting information from the delivery slip (10) and the distribution range of the advertising matter, the details of the destination address and the standard advertising paper are attached without using the name. You can also take a method.
In other words, according to the association between the slip number obtained in the advertisement acceptance column reading step (S12) and the permission condition, the advertisement selection processing unit (335) loads the standard advertisement paper including which advertisement content in which package number. Select whether to send. From the advertisement attached instruction section (336), it is possible to display such as attaching a standard advertisement paper with discount coupons A, C, and D attached to the package of the slip number “123-4567”.

  Further, a different configuration using the read slip number (11) will be described. A feature of this configuration is that a slip number is associated with information such as a requester (12), an addressee (13), and a product name / quantity column (15) in advance. In this case, the addressee information reading step (S13) need not be executed, and the present invention can be implemented using only the slip number without using the addressee information.

  As a method of associating the requester (12) with the slip number (11), for example, in the case of a mail order company or an online shop, a slip number having regularity can be given to each requester (12). . As is well known, a system or program that can create a delivery slip (10) dedicated to a delivery company when a package is shipped is lent or distributed from the delivery company. Therefore, when the delivery company provides these systems and the like to the client (12), a rule for creating a slip number is set according to the client (12) so that the shipping slip (10) is automatically printed. Is assigned a slip number that can identify the client (12).

As a method of associating the addressee (13) with the slip number (11), for example, when the consignee of the package manually inputs a predetermined attribute from the contents of the addressee (13), the slip number corresponding to the attribute is entered. May be given. Specifically, when the address of the addressee is input to the cashier terminal of the convenience store, the shipping slip (10) with the slip number based on these attributes is printed. Like that.
Alternatively, in the case of a mail-order company or an online shop, since purchaser information is registered in advance, a slip number can be given according to the attributes (address, sex, etc.) of these registrants. Furthermore, as described above, both the information on the client (12) and the information on the addressee (13) can be included in the slip number (11).

  As a method of associating the product name / quantity column (15) with the slip number (11), the underwriter may input a product name or the like to the cash register terminal so that a slip number corresponding to the type of the product is given. In the case of a mail order company or an online shop, a slip number may be given according to the purchased item.

  The configuration using the slip number does not need to add a new item to the existing delivery slip, and can be easily introduced because the delivery company has a system that repeatedly reads in the delivery process.

  From the slip number (11) assigned in this way, the advertising matter selection processing unit (335) refers to the advertising matter information as shown in Table 4 stored in the storage means (35), and selects the advertising matter. Do. The selected advertisement is instructed by display or the like from the advertisement attachment instruction unit (336) as described above.

The present invention will be further described.
In the advertisement selection processing unit (335), an optimal advertisement effect can be achieved by comparing the advertisement acceptance information (351) with the advertisement information (352). For example, the geographical range of the advertisement can be arbitrarily limited by the information of “B city” and “F town” included in the destination. Maximize advertising effectiveness as standard advertising paper can be distributed within the desired range of advertisers, from local units and prefecture units to town areas, housing complexes and condominium units, as well as areas in charge for each delivery base determined by the delivery company. be able to.
According to the present invention, it is possible to specify an advertisement destination more pinpoint than newspaper folding, and in addition to paper media such as leaflets, articles such as free paper and free samples can be sent.

  The information on the destination is not limited to the advertisement range, but can be a clue for selecting the type of advertisement. For example, if the destination is an airport, it is estimated that the person will travel from now on, and if it is a golf course, it will be highly effective if a golf-related advertisement is performed. Even when the facility name is not specifically included, the type of facility can be specified by searching the facility name from the address book data from the address and telephone number.

By referring to the name of the destination, it is possible to send an advertisement according to the gender by making an approximate gender determination based on the name of the name without entering the gender in the sending slip (10).
The permission condition is not limited to the above example, and an arbitrary condition such as a permission period for sending advertisements and a permission target can be defined. For example, it is possible to set conditions such as limiting to allergy-related or only when enclosing a delivery as a delivery method.
It is also possible to set a prohibition condition that prohibits the sending of a specific advertisement.

From the item of the sent article, information that contributes to the selection of the advertisement is obtained as described above. As in the above example, golf-related advertisements can be selected in the case of a golf bag, and clothes, decoration-related advertisements, and the like can be selected in the case of clothes.
Furthermore, from the delivery date, an event notification or the like can be associated. That is, in the case of a home delivery service or the like, the advertising material is often handed by hand on the delivery date, and the recipient is highly likely to recognize it clearly by opening or the like. Therefore, the advertisement effect can be enhanced by distributing standard advertising paper immediately before an event such as a sale or Mother's Day.

On the other hand, arbitrary conditions can be set also about advertising matter information (352). As a feature of the present invention, not only attachment conditions but also avoidance conditions can prevent advertisements from being posted, reduce advertisement effectiveness, and prevent sending of advertisements that are not preferred by the parties.
For example, as shown in the above example, it is also possible to avoid sending an advertisement for a male product attached to a purchaser of female clothing as a delivery item in many cases because it is useless. Furthermore, it can be avoided similarly based not only on the addressee information but also on the client. For example, a shop dealing with a male suit, which is the client, can avoid an item shipped from a female cosmetic manufacturer.

In the present invention, the delivery of goods and the delivery of standard advertising paper are not necessarily the same. At the time of delivery of an article, advertisement acceptance information can be acquired and standard advertising paper can be distributed separately.
However, as will be described later, in the present invention, a large synergistic effect can be obtained by attaching an advertisement item to an article to be delivered. Therefore, here, a standard advertisement sheet is attached in the article delivery process.

That is, in accordance with an instruction from the advertisement attachment instruction section (336), the standard advertisement paper is attached to the article on the delivery step (S20). (S15: Advertisement attachment step)
The standard advertising paper printing step (S23) is not limited to the collection base (41), and can be printed at any place in the delivery process. For example, at the time of delivery, the driver can carry the printer and perform printing according to an instruction from the delivery system (44) immediately before delivery.

Thereafter, the delivery company carries the product to the addressee and delivers the advertising material together with the article (S16), thereby completing the advertising material sending method according to the present invention.
In the present invention, together with the advertisement delivery method, a delivery slip (FIG. 2) and an advertisement delivery system (FIG. 3) used in this method can be provided.

  According to the configuration of the present embodiment, in the advertisement delivery method according to the present invention, information from various advertisers can be combined and sent to the addressee based on the entry in the advertisement acceptance column when the article is delivered. It is possible to easily deliver the optimal advertisement for a person.

By using the method shown above, the present invention can realize the following usage modes. FIG. 4 shows an overall view of a delivery / advertisement delivery system using the present invention.
First, the flow of articles to be sent from the past is indicated by bold lines. The delivery company accepts the package at the shipping place (40), passes through the route (R1) to several collection bases (41) according to the delivery network, and then subdivides toward the delivery place (42) again. Follow (R2) to the delivery location (42).

  On the other hand, it is the delivery system (44) that determines these delivery routes (R1) and (R2), and the slip data (D1) read by the shipping slip (10) is collected by the delivery system (33), and the route The collection base (41) as a branch point is classified according to the delivery instruction (D4) from the delivery system (44).

  In addition to such a conventional delivery system (44), in the present invention, advertisement acceptance information (D2) is newly extracted from the shipping slip (10) and sent to the delivery system (44). The delivery system (44) is mounted with the configuration of the advertisement delivery system described above, and performs the processing of the present invention. Therefore, advertisement acceptance information (351) is recorded.

Further, when the advertiser (43) sends the advertisement information (D3) relating to the advertisement material desired to be sent to the delivery system (44), it is recorded as the advertisement information (352), and the advertisement acceptance information ( 351).
When it is determined in the delivery system (44) that the conditions for sending advertisements are satisfied, the advertisement attached instruction (D5) is transmitted to the collection base (41) together with the delivery instruction (D4).

Since the substance of the advertising material is sent to the collection base (41) in advance or in time, through another delivery route (R3), the standard at the collection base (41) according to the instruction attached to the advertising material (D5). Advertisement paper can be attached.
Finally, the standard advertising paper is sent to the delivery place (42).

With such articles and information flow, the present invention brings synergistic benefits to each party. First, by using the slip of the present invention, the addressee can easily obtain his / her preference and advertisement information as necessary. Since it is possible to freely select whether or not to receive advertisements and what kind of advertisements are received, it is possible to determine the worry of receiving unnecessary advertisements and the provision range of personal information.
Also, from the standpoint of advertising effectiveness, advertisers do not send unnecessary advertisements, so it is rare to receive advertisements for completely different regions or unrelated advertisements.

Advertisers can significantly reduce the shipping cost for distributing standard advertising paper. In particular, when it is attached to the delivery of an article, the shipping cost from the shipping location (40) to the delivery location (41) is borne by the client or the addressee. It does not take.
Furthermore, by adding to a service used by an unspecified number of goods delivery, it is possible to provide a wide-ranging advertisement without depending on a list of existing customers. In addition, by obtaining the consent of the addressee in advance, it is possible to provide the addressee without giving an unpleasant feeling of providing unnecessary advertisements, which contributes to the selection of advertisements with high advertising effectiveness.
In particular, as described above, by using various information obtained from the sending slip, it is possible to provide advertisements focusing on individual attributes, such as advertisements on the network, as well as newspaper inserts and direct mails. Similarly, paper media such as free paper and discount coupons, and articles such as free samples can be provided.

Even in the case of a delivery company, by applying the present invention to an existing delivery system, it is possible to obtain a fee income related to advertisement transmission, and to make effective use of existing assets and facilities.
If the delivery of the standard advertising paper and the use of the company's own distribution network are the conditions, it is possible to obtain postage revenue related to the delivery of the standard advertising paper. In addition, when standard advertising paper is attached to the delivery of goods, delivery operations with a high profit rate increase with little additional effort.

  In the present invention, it is also possible to provide a mechanism that brings a financial merit to each party. For example, in the shipping slip (10) of the present invention, when the advertisement is approved, the advertiser (43) can bear a part of the delivery fee. In this case, while the advertiser (43) bears a part of the shipping fee as the advertising fee, the advertiser (43) can execute a highly effective advertisement for the addressee. Even if the addressee does not like the advertisement positively, it is possible to substantially reduce the postage borne by himself only by accepting the advertisement. As a delivery company, a normal delivery fee can be collected at this time, and an advertisement fee can be obtained from the advertiser.

  In addition to the delivery slip shown in the first embodiment, a document or an electromagnetic record including at least the delivery destination information of an item to be entered when purchasing mail order can be used as the advertisement acceptance information description medium in the present invention. The electromagnetic recording can be viewed in the same manner as a document by displaying it on a computer screen.

In mail order sales using a product catalog, as is well known, an application for purchase is made using a paper medium application form. The application form is generally a mark sheet, OCR sheet or the like that is configured to be machine-readable, and is filled in along with the customer name and address (destination). In some cases, only the customer number or the like is entered in advance instead of the customer name or address, but in any case, the destination information that can determine the destination is included.
In the present invention, the same effect as described above can be obtained by providing an advertisement acceptance column in the same form as the advertisement acceptance column (18) shown in FIG.

  Furthermore, in recent years, mail-order sales using the Internet have become widespread, and an advertisement acceptance column can be provided in data input from a computer screen, that is, in a destination information description medium that is an electronic medium. Hereinafter, a specific example is given and explained in detail.

  FIG. 6 shows a screen display of the advertisement acceptance column (60) according to the present embodiment. The advertisement acceptance column (60) in the present embodiment is a screen or screens for inputting a payment method, a shipping address, etc., when applying for purchase on a mail order website on the Internet. As one of the For example, a button “Use SVS” (62) is displayed on the screen (61) for selecting a payment method, and when the purchaser presses the button (62), a transition is made to the page of the advertisement acceptance column (60).

  In the present invention, the advertisement acceptance information description medium is a computer screen including at least article delivery destination information to be entered at the time of mail order purchase. Rather, it may be on any of a series of screens from selecting an article to completing an application.

  The configuration as described above can be easily implemented by a program language such as an HTML language described on a known Web server device. A Web server device for mail order sales includes a product database relating to products to be sold, a customer database for managing customer information, and the like.

In the advertisement acceptance column (60), similar to the delivery slip shown in FIG. 2, permission conditions (63) are listed so that the purchaser can easily select with an input device such as a mouse.
The selected permission condition (63) is fetched in the advertisement acceptance column reading step (S12), and the data inputted as the delivery destination is fetched in the requester / addressee information reading step (S21). The ad acceptance information can be recorded (S14).

  The subsequent standard advertising paper creation step (S22), standard advertising paper printing step (S23), advertisement attachment step (S15), and article delivery step (S16) are the same as in the first embodiment. In this embodiment, each of the reading steps (S12) and (S21) can be realized by reading necessary information from the product database or customer database prepared in advance, instead of reading by mechanical means.

  According to the configuration of the present embodiment, it is possible to ask for consent to send an advertisement to a purchaser during mail order on the Internet, which contributes to the protection of personal information. Also, based on the purchaser's consent, advertisements of other advertisers can be sent based on the address, purchased items, or the like.

S10 Advertisement acceptance column entry step S11 Article delivery step S12 Advertisement acceptance column reading step S21 Client / addressee information reading step S14 Advertisement acceptance information recording step S22 Standard advertising paper preparation step S23 Standard advertising paper printing step S15 Advertisement attachment step S16 Article Delivery step S20 Delivery step

  The medium description information may include at least information related to the name or delivery date of the article to be sent, and in the advertisement selection step, the advertisement may be selected using such information.

Claims (6)

A method of distributing standard advertising paper, in which a plurality of standard advertising spaces are arranged on the advertising paper so that a plurality of advertising items can be placed in each advertising space.
Using a document or electromagnetic record (hereinafter referred to as an advertisement acceptance information description medium) including addressee information for distributing the standard advertisement paper and an advertisement approval column for displaying whether the addressee can be sent.
An ad acceptance column reading means for mechanically reading the ad acceptance column, an ad approval column reading step;
The medium description information reading step for mechanically reading the medium description information described in the advertisement acceptance information description medium when the medium description information reading means includes at least information that can be sent in the advertisement approval column. ,
An advertisement acceptance information recording step in which the advertisement acceptance information recording means of the computer records the advertisement acceptance information in association with the display content of the advertisement acceptance column and the medium description information;
An advertising matter selection step in which the advertising matter selection means of the computer selects an advertising matter to be posted with reference to the association information between the advertising matter given in advance by the advertiser and the medium description information, based on the advertisement acceptance information. A standard advertising paper creation processing means for creating standard advertising paper manuscript data by combining advertising content data of a plurality of selected advertising materials;
A standard advertising paper printing step in which the printing means prints standard advertising paper from the standard advertising paper manuscript data;
A method for distributing a standard advertising paper, comprising: a standard advertising paper distribution step of distributing the standard advertising paper to a recipient. The method of distributing standard advertising paper according to claim 1, wherein the medium description information is addressee information including at least a part or all of the address and name of the addressee. The advertisement acceptance information description medium is a delivery slip used when sending an article,
The method for delivering a standard advertising paper according to claim 1 or 2, wherein in the standard advertising paper delivery step, the article and the standard advertising paper are delivered simultaneously to a recipient. In the ad acceptance column,
The method for distributing fixed-size advertising paper according to any one of claims 1 to 3, wherein the permission conditions for the advertisements to be sent can be entered. A fixed-size advertising paper distribution system in which a plurality of standard advertising spaces are arranged on the advertising paper so that a plurality of advertisements can be placed in each advertising space.
Using a document or electromagnetic record (hereinafter referred to as an advertisement acceptance information description medium) including addressee information for distributing the standard advertisement paper and an advertisement approval column for displaying whether the addressee can be sent.
An advertisement acceptance column reading means for mechanically reading the advertisement acceptance column;
Medium description information reading means for mechanically reading the medium description information described in the advertisement approval information description medium when at least information that can be sent is included in the advertisement approval column;
Medium description information reading means for recording the display contents of the advertisement approval column and the advertisement approval information associated with the medium description information;
Based on the advertisement acceptance information, a computer advertisement selection means for selecting an advertisement to be posted with reference to association information between the advertisement provided in advance by the advertiser and the medium description information;
A standard advertising paper creation processing means of a computer for creating standard advertising paper manuscript data by combining the advertising content data of a plurality of selected advertising materials;
A standard advertising paper distribution system comprising: printing means for printing standard advertising paper from the standard advertising paper manuscript data.   The fixed form advertising paper used with the delivery method of the said Claims 1 thru | or 4.

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