JP2011191705A - Information display device and information display system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To carry out an effective content display, while controlling cost, that can lead to the sales improvement of the store even when the clientele of the visiting customers and their visiting purposes are diverse. <P>SOLUTION: The information display device is configured in such a manner that a reception business category acquisition section acquires the reception information including the business category selected by the visiting customers and the number of the waiting people by the business category from a reception card issuing machine; an attribute estimation section estimates the attribute trend of the visiting customers based on the reception information, a content editing section extracts content from the content information based on the estimated attribute trend to create a contents cycle and also, adjusts the contents cycle based on the installation information. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to an information display device and an information display system for displaying various types of information to store customers, and in particular, is effective in improving store performance even when customers have various customer groups and store visit purposes. The present invention relates to an information display device and an information display system capable of performing accurate content display while suppressing costs.

  2. Description of the Related Art Conventionally, an information display device that is installed on a store floor such as a financial institution and displays various information such as advertisements and television broadcasts to customers is known. Such an information display device contributes to publicity activities of each store by displaying advertisements of financial products such as various deposits and various loan products to customers.

  In addition, the information display device displays the calling number written on the reception card in cooperation with a reception card issuing machine that issues a reception card to the customer near the entrance of the store floor. It also plays a role of guiding the staff to the window at an appropriate time.

  In the following, out of various types of information displayed by the information display device, publicity information targeted at unspecified customers, such as the above-mentioned advertisement, is referred to as “content”.

  Various methods have been proposed for such content display. For example, in the technique of Patent Document 1, content to be distributed to each store is registered in advance in a distribution device (hereinafter referred to as “content server”) provided in the management center, and the information display device of each store is registered. However, there is disclosed a technique for performing display upon receiving such content distribution.

JP 2009-20746 A

  However, when the technology of Patent Document 1 described above is used, the content displayed by the information display device is left to the content server only, so it has nothing to do with the customer base or purpose of the store at each store. There was a problem that content display was performed.

  For example, there are many advertisements that suggest opening a new account even though there are many customers for financing purposes, and loan information for corporations is often displayed even though there are many individual customers. . For this reason, the store side has not been able to carry out effective public relations activities leading to improved business performance.

  Here, it is possible for the content server side to collect contents of customers according to the purpose of each store visitor by collecting the customer base and purpose of store visit of each store. However, collecting customer visitor information that changes from time to time and distributing timely content is not preferable because it requires a lot of system costs.

  For these reasons, even if the customer base and purpose of the store visit are diverse, an information display device or information display that can perform effective content display leading to improved store performance while suppressing costs How to realize the system is a big issue.

  The present invention has been made in order to solve the above-mentioned problems caused by the prior art, and is effective content that improves the performance of a store even when the customer base and the purpose of the store visit are diverse. An object of the present invention is to provide an information display device and an information display system that can perform display while suppressing costs.

  In order to solve the above-described problems and achieve the object, the present invention is an information display device that is provided on a store floor and displays predetermined contents, an acquisition unit that acquires a waiting state for reception of a customer, and the acquisition Based on the attribute estimated means for estimating the attribute of the store visitor based on the reception waiting situation acquired by means, content storage means for storing a plurality of the contents, and the attribute estimated by the attribute estimating means Content knitting means for knitting after extracting the content to be displayed from the content storage means.

  Further, the present invention is the above invention, wherein the reception waiting status includes the type of business selected by the customer and the number of people waiting for each type of business, and the attribute estimation means includes the same number of waiting people. If there is no industry, the priority order for estimating the attribute is determined based on the priority given in advance to the industry and the waiting number. The priority order for estimating the attribute is determined based on the waiting number.

  Further, the present invention, in the above invention, further comprises attribute storage means for previously storing, for each industry, attribute definition information including the attribute expected from the industry, the attribute estimation means is selected by the customer The attribute of the attribute definition information corresponding to the type of business is extracted based on the priority order, and the content organization means uses a search key generated based on the combination of attributes extracted by the attribute estimation means. In this case, the content is extracted.

  Further, according to the present invention, in the above invention, the content organizing unit weights the extracted content according to the priority order, and performs a content cycle including a plurality of the content based on the weighting. It is characterized by generating.

  Further, the present invention is characterized in that, in the above invention, the content organization means adjusts the content cycle based on an installation position of a display panel included in the information display device.

  Further, the present invention is characterized in that, in the above invention, the content organization means generates the content cycle every time a predetermined time elapses.

  Also, the present invention is characterized in that, in the above invention, the content organization means generates the content cycle for each display unit of the content cycle.

  In addition, the present invention is an information display system including a reception device and an information display device that is provided on a store floor and displays predetermined content, and the information display device acquires acquisition waiting status of store customers. Attribute estimation means for estimating the attributes of the store visitor based on the reception waiting situation acquired by the acquisition means, content storage means for storing a plurality of the contents, and the attribute estimated by the estimation means And content knitting means for extracting the contents to be displayed from the content storage means and knitting them.

  According to the present invention, the waiting state for the customer's reception is acquired, the attributes of the customer are estimated based on the acquired reception waiting state, a plurality of contents are stored, and the display object is determined based on the estimated attribute. Therefore, even if the customer base and purpose of visiting customers are diverse, effective content display that improves store performance is performed while controlling costs. There is an effect that it can be performed.

  Further, according to the present invention, the reception waiting status includes the type of industry selected by the store visitor and the number of people waiting for each type of industry. The priority order for estimating the attribute based on the priority and the waiting number is determined, and when there is no industry with the same number of waiting numbers, the priority order for estimating the attribute is determined based on the waiting number. It has the effect of being able to extract effective content that leads to improved store performance with optimal priority.

  Further, according to the present invention, attribute definition information including attributes expected from the industry is stored in advance for each industry, and the attribute definition information corresponding to the industry selected by the customer is extracted based on the priority order, Since the content is extracted by using a search key that is generated based on the combination of extracted attributes, various attributes can be estimated even from limited input information that only selects the type of industry. It is possible to extract various contents corresponding to the above.

  In addition, according to the present invention, the extracted content is weighted according to the priority order, and a content cycle including a plurality of contents is generated based on the weighting. There is an effect that it is possible to perform effective content organization that leads to improvement of the performance of the corresponding store.

  Further, according to the present invention, the content cycle is adjusted based on the installation position of the display panel included in the information display device, so that it is possible to perform content organization for display time according to the installation position of the display panel. There is an effect.

  In addition, according to the present invention, the content cycle is generated every elapse of a predetermined time, so the content cycle can be updated at an appropriate timing, and timely content display can be performed. There is an effect.

  In addition, according to the present invention, since the content cycle is generated for each display unit included in the content cycle, the content cycle can be updated at an appropriate timing, and the display is switched at the boundary of content display. There is an effect that can be.

FIG. 1 is a diagram showing an outline of an information display method according to the present invention. FIG. 2 is a diagram illustrating a network environment to which the information display apparatus according to the present embodiment is connected. FIG. 3 is an external view of the reception card issuing machine. FIG. 4 is an external view of a display panel included in the information display apparatus according to the present embodiment. FIG. 5 is a block diagram illustrating the configuration of the information display apparatus according to the present embodiment. FIG. 6 is a diagram illustrating an example of reception information and attribute definition information. FIG. 7 is a diagram for explaining attribute estimation processing performed by the attribute estimation unit. FIG. 8 is a diagram illustrating an example of content information. FIG. 9 is a diagram for explaining content organization processing performed by the content organization unit. FIG. 10 is a flowchart illustrating a processing procedure executed by the information display apparatus.

  Exemplary embodiments of an information display device and an information display system according to the present invention will be explained below in detail with reference to the accompanying drawings. In the following, the outline of the information display method according to the present invention will be described with reference to FIG. 1, and then an embodiment of the information display device to which the information display method according to the present invention is applied will be described with reference to FIGS. I will explain.

  In the following, an embodiment of an information display apparatus that simultaneously displays various information such as contents in a so-called financial institution for each predetermined section area will be described. In addition, the information display device includes a display panel such as a plasma display as a display device, and the display panel is installed on a store floor of a financial institution.

  First, prior to detailed description of the embodiment, an outline of an information display method according to the present invention will be described with reference to FIG. FIG. 1 is a diagram showing an outline of an information display method according to the present invention. Note that (A) in the figure shows an outline of the information display method according to the prior art, and (B) in the figure shows an outline of the processing procedure in the information display technique according to the present invention.

  As shown in FIG. 1A, an information display device (not shown) according to the prior art uses a content database (hereinafter referred to as “DB”) as a content distributed from a content server 100 provided in a management center or the like. (Refer to (A-1) in the figure) and the contents are displayed as they are.

  Accordingly, the contents displayed at each store are all dependent on the content server 100 (see (A-2) in the figure), and are related to the customer base and purpose of the store at each store. There was no content display. In the following, the customer demographic and the purpose of the store visit are referred to as “attribute trend”.

  Therefore, in the information display method according to the present invention, the attribute tendency expected from the industry is defined in advance for each industry, and the attribute tendency is estimated based on the industry desired by the customer at each store. Then, the content is organized according to the estimated attribute tendency and the waiting number, and then displayed.

  The “industry” here refers to the type of business accepted by each counter of the financial institution, and is normally assigned to each selection button of the acceptance card issuing machine 200. Examples of such industries include “corporation”, which is an industry for business owners, and “deposit”, which is an industry that handles cash storage for individuals (see (B-1) in the figure).

  Specifically, as shown in (B) of the figure, the information display device according to the present invention has an attribute tendency of a store visitor from a desired industry selected by the store visitor operating the reception card issuing machine 200. Is estimated (see (B-1) in the figure). Such estimation is performed using attribute definition information in which an attribute tendency expected from the industry is defined in advance for each industry. Details of the attribute definition information will be described later with reference to FIG.

  FIG. 5B shows an example in which the customer selects the business type button 201a corresponding to the “corporate” business type and the reception card 5 in which the calling number “123” is issued is shown. Yes.

  Then, the information display device according to the present invention extracts the content from the content DB 10b based on the estimated attribute tendency and the waiting number, and displays the content after organizing the content according to the attribute tendency and the waiting number (see FIG. (See (B-2)).

  For example, as shown in (B-2) of the figure, the information display device according to the present invention has “10” people waiting for “individual account” among the estimated attribute trends, When the waiting number is “7”, the priority of “individual account” is treated as higher than the priority of “corporate loan”.

  Then, the information display device according to the present invention converts the content for “personal account” (see the content IDs “601” and “602” shown in the figure) into the content for the “corporate loan” (content ID shown in the figure). A content cycle 30 that is prioritized over “501” is generated.

  Here, the content cycle 30 is a content display unit of the information display device generated by one content organization process. The content cycle 30 can be repeatedly displayed.

  Various methods such as considering the installation position of the display panel can be used to generate the content cycle 30. Details of this point will be described later with reference to FIG.

  Thus, in the information display method according to the present invention, the attribute tendency expected from the industry is defined in advance for each industry, and the attribute tendency is estimated based on the industry desired by the customer at each store. . Then, the content is organized according to the estimated attribute tendency and the waiting number, and then displayed. Therefore, even when the customer base and the purpose of the store visit are diverse, it is possible to display effective contents that lead to improvement of store performance.

  In addition, since the attribute tendency is performed based only on the selection operation of the industry button provided in the reception card issuing machine 200, such effective content display can be performed while suppressing the cost.

  Below, the Example about the information display apparatus to which the information display method demonstrated using FIG. 1 is applied is described in detail. In the following, among various types of information displayed by the information display device, information related to window reception such as the number of people waiting for each type of industry and the currently supported call number is referred to as “reception information” and when calling a specific customer Information related to a call such as a call number or a call window number is described as “call information”.

  First, a network environment to which the information display apparatus 10 according to the present embodiment is connected will be described with reference to FIG. FIG. 2 is a diagram illustrating a network environment to which the information display apparatus 10 according to the present embodiment is connected.

  As shown in the figure, the information display device 10 is connected to a content server 100, a reception card issuing machine 200, a teller terminal 300, a number display panel 400, a lobby terminal 500 via a network such as an in-store LAN (Local Area Network) 20. Are connected to each device such as the office monitor 600 and the printer 700.

  The information display apparatus 10 includes a display panel 51 as a display device. Here, the information display device 10 can be provided with a plurality of display panels 51 (see, for example, display panels 51A and 51B in the figure), and each monitor can be installed at a plurality of locations on the store floor.

  In the figure, an example in which one housing of the information display device 10 includes a plurality of display panels 51 is shown. However, each of the information display devices 10 having a plurality of housings includes one display panel 51. It is good.

  In addition, the information display device 10 includes a television tuner (not shown) and the like, and can receive radio waves from the broadcast network and display television broadcasts. As shown in the figure, the information display device 10 includes a reception information DB 10a that manages reception information including the number of people waiting for each type of business, and a content DB 10b that manages content such as advertisements distributed by the content server 100. And have.

  The content server 100 is a management device that is installed in the headquarters of a financial institution or the like and manages content distributed to the information display device 10 of each store. The content to be distributed is managed in the content DB 100a of the content server 100.

  The reception card issuing machine 200 is a device that issues a reception card to customers in the vicinity of the entrance of the store floor. Such a reception card is issued by pressing a button of a business type desired by the customer among the reception buttons for each business type provided in the reception card issuing machine 200.

  Here, a unique call number is described on the reception card, and the customer visitor can display the call number included in the reception information or the call information on the display panel 51, so that the customer can select the desired business type. You can find out how many people are waiting and who you are called.

  The reception information including the number of waiting persons for each business type is notified to the information display device 10 at any time when the reception card issuing machine 200 issues the reception card, and is managed in the reception information DB 10a of the information display device 10. . And the information display apparatus 10 displays a reception status etc. based on the reception information of this reception information DB10a.

  The teller terminal 300 is operated when a teller in charge of a teller service of a financial institution (hereinafter referred to as “teller”) finishes one accepting task and accepts a next task, that is, when calling a customer. Terminal.

  Here, the teller terminal 300 is notified of the call number queue at the counter in charge from the reception card issuing machine 200 at any time, and when the teller presses the call button of the teller terminal 300, the highest priority position of the queue. The customer with the call number at is called. In addition, when the type of business to be processed is divided for each teller, the customer with the call number at the highest priority position of the type of business in charge is called.

  Note that the call information including the called call number is notified to the information display device 10 at any time when the teller terminal 300 is operated. The information display device 10 displays a call screen or the like based on the call information.

  The number display panel 400 is a panel that displays the calling number called by the teller, and is installed at each counter window. The lobby terminal 500 is a terminal for a lobby staff who guides the customers on the store floor, and can check the reception status of the counter or cancel the reception. In addition, although the figure has shown the example in which the lobby terminal 500 is wired, the connection by radio | wireless is also possible.

  The office monitor 600 is a terminal that can be installed at a back office in the store counter and can check the reception status of the counter. The printer 700 is a device that outputs a form in order to grasp the reception status of the counter service.

  In the description using FIG. 2 described above, an example in which the reception information is managed in the reception information DB 10a has been described. However, the reception card issuer 200 may manage the reception information.

  Next, the external configuration of the reception card issuing machine 200 will be described with reference to FIG. FIG. 3 is an external view of the reception card issuing machine 200. As shown in the figure, the reception card issuing machine 200 includes an operation / display unit 201 and a card issuing port 203.

  The operation / display unit 201 includes reception buttons (hereinafter, referred to as “business type buttons”) 201a to 201c for each business type operated by customers. Each business type button includes waiting number display areas 202a to 202c for displaying the waiting number for each type of business.

  For example, the operation / display unit 201 includes a “corporate customer” button 202a, a “deposit / withdrawal” button 202b, and an “asset management / insurance consultation” button 202c as industry buttons. In this example, the number of waiting persons in each business category is “7 people”, “10 people”, and “2 people”, respectively.

  In the figure, an example in which the operation / display unit 201 includes eight industry buttons is shown. However, an industry button that is not assigned a reference sign is a spare button. Description is omitted.

  The reception card issuing machine 200 issues a reception card 5 assigned with a unique calling number from the card issuing port 203 by receiving a press operation of a business type button by a customer. In the figure, there is shown a case where the reception card 5 with the call number “123” is issued in the direction of the arrow shown in the figure.

  In addition, as shown in the figure, the operation / display unit 201 displays a guidance display that displays a guidance such as “Please press the requested button” or “Please contact us directly for lost or stolen delivery”. An area can be provided.

  The operation / display unit 201 is preferably a touch panel type liquid crystal display that accepts a pressure input by a finger or the like and also serves as a display output.

  Next, the external configuration of the display panel 51 provided in the information display apparatus 10 according to the present embodiment will be described with reference to FIG. FIG. 4 is an external view of the display panel 51 provided in the information display apparatus 10 according to the present embodiment. Note that (A) in the figure shows a diagram for explaining each partitioned area of the display panel 51, and (B) in the figure shows a display example of the entire display panel 51.

  As shown to (A) of the figure, as for the display panel 51 with which the information display apparatus 10 which concerns on a present Example is provided, the whole display area is divided into four division area 51a-51d. Different information can be independently displayed in each partition area.

  Here, as shown to (A) of the figure, the information display apparatus 10 which concerns on a present Example allocates the division area 51a as a reception information display area for reception information. Similarly, the partition area 51b is allocated as content information / call information display area for content information or call information. Similarly, the partitioned area 51c is assigned as a floor guidance display area for floor guidance, and the partitioned area 51d is assigned as an absentee information display area for absentee information.

  In addition, since each partition area is a logical area logically partitioned to the last, it is possible to change the arrangement or size of each partition area in consideration of the visibility of customers. .

  Here, a specific display example of the entire display panel 51 will be described. As shown in FIG. 5B, the section area 51a displays reception information such as the reception status and reception window for each type of business.

  For example, in (B) of the figure, the reception desk for the industry name “corporate customer” is the second window for the partitioned area 51a, and the customer with the call number “123” is the second window. In the example, the reception information indicating that is being handled is displayed.

  Similarly, the reception window for the industry name “deposit / withdrawal” is the first window, and the reception information indicating that the customer with the call number “201” is being handled at the first window. An example is shown.

  Further, as shown in FIG. 5B, content information or call information is displayed in the partition area 51b. For example, (B) in the figure shows that an advertisement “Ox bank card announcement” is displayed as content in the partition area 51b.

  Further, as shown in FIG. 5B, store floor guidance information is displayed in the partition area 51c. For example, (B) in the figure shows that floor guidance indicating that the consultation on “asset management / insurance / loan” is handled at the consulting plaza on the first floor of the store is displayed in the partition area 51c. Yes.

  Further, as shown in FIG. 5B, the partition area 51d displays a call number of an absent person who has made a call but has not visited the call window. For example, (B) in the figure shows that a message indicating that the customer who has been given the call numbers “101” and “109” did not visit the call window is displayed in the partition area 51d. Yes.

  Next, the configuration of the information display apparatus 10 according to the present embodiment will be described with reference to FIG. FIG. 5 is a block diagram illustrating the configuration of the information display apparatus 10 according to the present embodiment. In the figure, only components necessary for explaining the characteristics of the information display device 10 are shown, and descriptions of general components are omitted.

  As shown in FIG. 1, the information display device 10 includes a communication I / F (interface) 11, a timer 12, a display unit 13, a control unit 14, and a storage unit 15. The control unit 14 further includes a content acquisition unit 14a, a received industry acquisition unit 14b, an attribute estimation unit 14c, a content organization unit 14d, and a display control unit 14e. The storage unit 15 stores reception information 15a, attribute definition information 15b, content information 15c, and installation information 15d.

  The communication I / F (interface) 11 is configured by a communication device such as a LAN (Local Area Network) board, and each of the content server 100 and the reception card issuing machine 200 via a network such as the in-store LAN 20 shown in FIG. Sends data to and receives data from the device.

  The timer 12 is a clock device that measures a predetermined time, and notifies the content organization unit 14d that a predetermined time has elapsed. The display unit 13 is an output device corresponding to the display panel 51 shown in FIGS. 2 and 4, and includes the partitioned areas 51 a to 51 d shown in FIG. 4. Further, the display unit 13 displays various information for the store visitor based on a display instruction from the display control unit 14e.

  The control unit 14 is a processing unit that performs processing such as estimation of an attribute tendency based on the type of business desired by the customer shown in FIG. 1, organization and display of content according to the estimated attribute tendency and the waiting number.

  The content acquisition unit 14a is a processing unit that performs processing for receiving content distributed from the content server 100 as needed via the communication I / F 11 and storing the content information 15c in the storage unit 15.

  The received business type acquisition unit 14b receives received information such as the received business type and the waiting number of people for each business type, which is notified from the receiving card issuing machine 200 as needed, and stores the received information in the storage unit 15 as received information 15a. Is a processing unit.

  The attribute estimation unit 14c inputs the current accepted business type and the number of waiting persons for each business type from the received information 15a, and generates an attribute trend ranking table (described later using FIG. 7) from the attribute definition information 15b based on the input information. Perform the process. The attribute estimation unit 14c also performs a process of outputting the generated attribute trend ranking table to the content organization unit 14d.

  Here, the attribute estimation process performed by the attribute estimation unit 14c will be described in more detail with reference to FIGS. FIG. 6 is a diagram illustrating an example of the reception information 15a and the attribute definition information 15b. FIG. 7 is a diagram for explaining attribute estimation processing performed by the attribute estimation unit 14c.

  First, the reception information 15a and the attribute definition information 15b will be described with reference to FIG. Note that (A) in the figure shows an example of the reception information 15a, and (B) in the figure shows a definition example of the attribute definition information 15b.

  As shown in FIG. 5A, the reception information 15a is information including an “industry button ID” item, an “industry button name” item, and a “waiting number of people” item. Here, the “business type button ID” item is an item in which the identifier of the business type button (see FIG. 3) of the reception card issuing machine 200 described above is stored.

  Note that (A) in the figure shows an example in which values “101” to “107” are stored in the “business type button ID” item. This indicates that the operation / display unit 201 (see FIG. 3) of the reception card issuing machine 200 is provided with at least seven business type buttons.

  The “industry button name” item is an item in which the name of the industry button of the reception card issuing machine 200 is stored. The “waiting number of people” item is an item in which the number of waiting numbers for each business type is stored. In (A) of the figure, “7” people are waiting for the “corporate customer” industry, “10” people are waiting for the “Deposit / Withdrawal” industry, The number of people waiting in the “consultation / insurance” industry is “2”, the number of people waiting in the “various loan consultation” industry is “3”, and the number of people waiting in other industries is “0”. An example is shown.

  The reception information 15a is acquired and updated by the reception business type acquisition unit 14b as needed every time the reception card issuing machine 200 receives a business type selection operation by a customer. It should be noted that, in the following, mainly for the type of business in which there is a waiting number (the type of business whose “business type button ID” item is “101”, “102”, “105”, “107”) shown in FIG. We will explain, and we will omit the description for other industries.

  Also, as shown in FIG. 5B, the attribute definition information 15b includes an “industry button ID” item, an “industry priority” item, an “attribute 1” item, an “attribute 2” item, This information includes the “attribute 3” item.

  Here, the “business type button ID” item is the same item as the “business type button ID” item of the reception information 15a shown in FIG. Therefore, the reception information 15a and the attribute definition information 15b are associated with each other by the “business type button ID” item.

  The “industry priority” item is an item in which a relative priority among industries is stored. For example, if the industry priority is represented by “A”, “B”, “C”, and “D” in descending order of priority, in the example shown in FIG. ”Item becomes“ 101 ”,“ 102 ”,“ 105 ”,“ 107 ”in order of priority. Note that such industry priority is used to determine the priority order among industries with the same number of waiting persons, which will be described later with reference to FIG.

  The “attribute 1” to “attribute 3” items are items in which attributes of store customers expected from the type of business are stored. Such attributes can be provided in a plurality of categories. The “attribute 1” item is the first type attribute category, the “attribute 2” item is the second type attribute category, and the “attribute 3” item is the third type attribute. Means a category.

  For example, in the example shown in FIG. 5B, the “attribute 1” item is an attribute category that is classified according to whether the attribute is for “corporate” or “individual”. The “attribute 2” item is an attribute category that is classified according to whether the attribute is for “loan”, “investment”, or “accounting”.

  The “attribute 3” item is an attribute category that classifies the attribute according to the age group of the customer. In addition, each numerical value delimited by “−” shown in the “attribute 3” item indicates a lower limit and an upper limit of the target age, respectively. For example, “50-60” means that the target range is 50 to 60 years old. Further, “60-” means that the target is over 60 years old.

  Next, attribute estimation processing performed by the attribute estimation unit 14c will be described with reference to FIG. 7 on the assumption of the reception information 15a and the attribute definition information 15b described with reference to FIG. As shown in FIG. 7, the attribute estimation unit 14c determines the priority order between industries based on the “waiting number of people” item of the reception information 15a and the “industry priority” item of the attribute definition information 15b (hereinafter, “content priority order”). (Refer to (1) in the figure).

  Specifically, as shown in (1-a) of the figure, when there is no business type with the same number of waiting people, the attribute estimation unit 14c refers to the “waiting number of people” item of the reception information 15a. The order in which the waiting number is large is determined as the content priority order.

  For example, as shown in (1-a) of the figure, the waiting numbers of the industry type button IDs “101”, “102”, “105”, “107” are “7”, “10”, “2” in order. , “3”, the content priority order is determined in the order of the industry type button IDs “102”, “101”, “107”, “105” in the descending order of the waiting number.

  Also, as shown in (1-b) of the figure, when there are business types with the same number of waiting people, the attribute estimation unit 14c refers to the “waiting number of people” item of the reception information 15a to determine the number of waiting people. Arrange business button IDs in descending order, and for business types with the same number of waiters, refer to the “business type priority” item in attribute definition information 15b, and give priority to content with the higher type of business type priority. Determine the order.

  For example, as shown in (1-b) of the figure, the industry priority of the industry button IDs “101”, “102”, “105”, “107” are “A”, “B”, “C” in order. ”,“ D ”and the waiting numbers are“ 10 ”,“ 10 ”,“ 2 ”,“ 3 ”in order, the content priority order is the industry button ID“ 101 ”,“ 102 ”,“ 107 ”. , “105” in this order. In the following description, it is assumed that the content priority order shown in (1-a) of FIG.

  Then, as shown in (2) of the figure, the attribute estimation unit 14c extracts the “attribute 1” to “attribute 3” items from the attribute definition information 15b in the determined content priority order, and displays the attribute trend ranking table 40. Generate.

  Here, the attribute trend ranking table 40 is a table in which attribute trends expected from the type of business selected by the customer are arranged in order of content priority. In the content organization process of the content organization unit 14d described later, the attribute trend ranking table 40 is used to generate a search key for content extraction. Used. This point will be described later with reference to FIG.

  For example, in (2) of the figure, the attribute tendency of the first priority is “individual”, “accounting and receipt”, “60 years old or older”, and the attribute tendency of the second priority is “corporate”, “Loan or investment”, “50 to 60 years”, and attribute tendency of 3rd priority is “Individual”, “Investment”, “40 to 70 years”, 4th priority The attribute tendency ranking table 40 in which the attribute tendency is “individual”, “loan”, and “20 to 40 years” is shown.

  Returning to the description of FIG. 5, the content organization unit 14d will be described. The content organization unit 14d is a processing unit that extracts and organizes content from the content information 15c based on the attribute trend ranking table 40 input from the attribute estimation unit 14c, and generates a content cycle 30 (see FIG. 1).

  The content organization unit 14d refers to the installation information 15d when performing such generation. The content organization unit 14d also performs a process of outputting the generated content cycle 30 to the display control unit 14e.

  Here, the content organization processing performed by the content organization unit 14d will be described in more detail with reference to FIGS. FIG. 8 is a diagram illustrating an example of the content information 15c. FIG. 9 is a diagram for explaining content organization processing performed by the content organization unit 14d.

  First, the content information 15c will be described with reference to FIG. As shown in the figure, the content information 15c includes a “content ID” item, a “content name” item, a “content length” item, an “attribute 1” item, an “attribute 2” item, and an “attribute”. 3 ”item.

  Here, the “content ID” item is an item in which an identifier of each content is stored. The content information 15c is composed of a record for each “content ID”. The “content name” item is an item in which the name of each content is stored.

  The “content length” item is an item in which the display time of each content is stored. In the figure, an example in which the “content length” item is in units of seconds is shown, but the unit is not limited. Further, not “content length” but “content size” such as file size may be stored.

  The “attribute 1” to “attribute 3” items are the same as the item of the attribute definition information 15b described above (see FIG. 6), but the content information 15c is expected from “content” instead of “business type”. It is different in that the attributes of the store visitor are stored.

  For example, in the example shown in the figure, the content with the content ID “501” is “corporate loan PR” for 60 seconds, and attributes of “corporation”, “loan”, and “50 to 60 years” It can be seen that the trend is assumed.

  Similarly, the content with the content ID “502” is “finance PR for entrepreneurs” of 60 seconds, and assumes an attribute tendency of “corporate”, “loan”, and “30 to 40 years old”. It is what.

  Similarly, the content with the content ID “601” is a “deposit product PR” of 60 seconds, and assumes an attribute tendency of “individual”, “accounting / paying”, and “over 60 years old”. . The content with the content ID “602” is “annuity consultation PR” for 30 seconds, and assumes the same attribute tendency as the content ID “601”.

  Similarly, the content with the content ID “701” is a 120-second “mortgage PR”, and assumes an attribute tendency of “individual”, “loan”, and “30 years old”. The content with the content ID “702” is “My Car Loan PR” for 30 seconds, and assumes an attribute tendency of “individual”, “loan”, and “20 years old”.

  Similarly, the content with the content ID “801” is an “investment trust PR” of 60 seconds and assumes an attribute tendency of “individual”, “investment”, and “50 to 70 years”. Is. The content with the content ID “802” is a “personal pension insurance PR” of 30 seconds and assumes an attribute tendency of “individual”, “investment”, and “40 to 60 years”. is there.

  Next, on the premise of the example of the content information 15c described with reference to FIG. 8, the content organization process performed by the content organization unit 14d will be described with reference to FIG. As shown in FIG. 9, the content organization unit 14d generates a search key based on the attribute tendency of each record in the attribute trend ranking table 40 input from the attribute estimation unit 14c, and extracts the content from the content information 15c. (See (1) in the figure).

  Specifically, as shown in (1) of the figure, the content organization unit 14d uses the priority of the attribute trend ranking table 40 as the content extraction order, and is the attribute trend of the first highest priority record. A search key is generated based on “individual”, “accounting / paying”, and “60 years and older”.

  Note that the method for generating the search key is not particularly limited. For example, it is possible to generate a search key for performing a logical product search that satisfies all the attribute tendencies of “individual”, “accounting and paying”, and “60 years and older”.

  Alternatively, a search key that satisfies at least one of the attribute trends, that is, performs a logical sum search may be generated. Alternatively, an exclusive OR search that satisfies only one attribute tendency may be performed. In the following description, it is assumed that a search key for performing the logical product search described above is generated.

  Then, the content organization unit 14d performs a logical product search that satisfies all the attribute tendencies of the above-mentioned first highest priority record, and extracts the content with the content IDs “601” and “602” as the corresponding content from the content information 15c. (See (1) in the figure).

  Thereafter, the content organization unit 14d performs this procedure for all the records in the attribute trend ranking table 40, and finally the content IDs “601”, “602”, “501”, “801”, “802”, “701”. ”And“ 702 ”(content extraction order) are extracted as corresponding contents (see (1) in FIG. 6).

  Here, content extraction may not be performed for all records in the attribute trend ranking table 40. For example, it may be performed only for the record having the first priority or may be performed for a record having a predetermined priority or higher.

  Then, the content organization unit 14d weights each content in accordance with the content order, with the content extraction order described above as the content order (see (2) in the figure). For example, (2) shown in the figure is an example in which weighting factors based on the number of waiting persons are assigned in order from the content with the highest content ranking.

  In addition, about this weighting, a method in particular is not limited. Therefore, weighting according to past display counts (such as giving priority to those with a large number of display counts) may be performed, and the content itself has priority, and weights taking such priority into account It is good also as attaching. In addition, when there is a product that is particularly desired to be promoted at each store, the content related to the product may be particularly weighted. Further, weighting may not be performed (e.g., the weighting coefficient is made equal).

  Then, the content organization unit 14d organizes the content according to the weighting, and generates a content cycle 30 (see (3) in the figure). For example, the weighting factor shown in (2) of FIG. 5 can be handled as the number (configuration ratio) of each content constituting the content cycle 30. The weighting factor may be handled as the display frequency of each content.

  Although only a part is shown, (3) in the figure indicates that in the generated content cycle 30, the display frequency of the content having a large weight coefficient such as the content ID “601” or “602” is high. ing.

  Then, the content organization unit 14d adjusts the generated content cycle 30 based on the installation position of the display panel 51 and the like (see (4) in the figure). Here, in relation to the installation position of the display panel 51, the high counter and the low counter in the store of the financial institution will be described.

  The high counter is a reception desk for operations that can be completed in a relatively short time, such as a personal accounting operation, among financial institutions. The low counter is a reception counter for operations that take a relatively long time such as financing and pension consultation. The names “high” and “low” are derived from the height of the counter.

  And the information display apparatus 10 which concerns on this invention shows the installation position (for example, the vicinity of a high counter, the vicinity of a low counter, etc.) of the display panel 51 with which an own apparatus is provided in the installation information 15d (refer FIG. 5) of the memory | storage part 15. FIG. In addition, the content organization unit 14d adjusts the content cycle 30 with reference to the installation information 15d.

  For example, when the display panel 51 is installed in the vicinity of a high counter, the waiting time of each visitor is assumed to be short due to the nature of the high counter. Therefore, the display panel 51 displays content having a long content length. That is not preferable.

  Therefore, in such a case, the content organization unit 14d can remove content having a long content length from the content constituting the content cycle 30. For example, (4) in the figure shows an example in which the content with the content ID “701” having a long content length of “120” seconds (see FIG. 8) is removed by representing the content with a broken line.

  Further, instead of removing the content having a long content length, it may be replaced with a content having a short content length.

  On the other hand, although not shown, when the display panel 51 is installed in the vicinity of the low counter, content having a short content length may be replaced with content having a long content length.

  As for the adjustment of the content cycle 30, the entire content cycle 30 may be adjusted instead of individually adjusting the content as described above. Specifically, when the display panel 51 is installed in the vicinity of the high counter, the display may be stopped at a predetermined position in the content cycle 30. In such a case, it is preferable that the position to be cut off is a boundary between contents. Further, a predetermined limit value may be provided for the number of repeated display of the content cycle 30.

  Further, when the display panel 51 is installed in the vicinity of the low counter, the entire content cycle 30 may be enlarged by handling two content cycles 30 as one. Further, a predetermined limit value of the number of repeated display of the content cycle 30 may be relaxed.

  The content organization process described above is repeated when the content organization unit 14d is notified of the passage of a predetermined time from the timer 12 (see FIG. 5). Therefore, the content cycle 30 is repeatedly updated at such timing.

  However, the update timing of the content cycle 30 may be a timing other than the elapse of a predetermined time. For example, instead of repeatedly displaying the content cycle 30, it may be updated at the timing when the display for one time is completed.

  Moreover, it is good also as changing the update timing according to a time slot | zone. For example, since it is assumed that the window is crowded immediately after opening or immediately before closing, the update frequency may be increased in advance during such time.

  Similarly, when there is an industry that exceeds the predetermined waiting number or when the total number of waiting numbers exceeds the predetermined threshold, it may be determined that the change in the attribute tendency is large and the update frequency is appropriately increased. Good. On the other hand, if the change in the attribute tendency is small, the update frequency may be appropriately reduced.

  Returning to the description of FIG. 5, the display control unit 14e will be described. The display control unit 14e inputs the content cycle 30 generated by the content organization unit 14d, and the display unit 13 displays the content cycle 30 on a predetermined partition area (for example, the partition area 51b shown in FIG. 4). It is a processing unit that performs processing to be controlled.

  The storage unit 15 is a storage unit configured by a storage device such as a hard disk drive or a nonvolatile memory, and stores reception information 15a, attribute definition information 15b, content information 15c, and installation information 15d.

  As already described with reference to FIG. 6, the reception information 15a is received from the reception card issuing machine 200 at any time and is received by the reception business type acquisition unit 14b and includes the selected business type of the store customers and the waiting number for each business type. It is information about. The reception information 15a can include information regarding reception such as cancellation of reception notified from the lobby terminal 500 at any time.

  As already described with reference to FIG. 6, the attribute definition information 15b is static definition information in which the attributes of customers are categorized in advance for each type of business. As already described with reference to FIG. 8, the content information 15c is information such as an advertisement distributed from the content server 100 and acquired by the content acquisition unit 14a.

  As already described with reference to FIG. 9, the installation information 15 d is information related to the installation of the display panel 51 provided in the information display device 10, and includes installation positions such as the vicinity of the high counter and the vicinity of the low counter. When the information display device 10 includes a plurality of display panels, information for each display panel is stored. The installation information 15d can be changed as appropriate according to changes in the installation position of the display panel 51 and the like.

  Next, a processing procedure executed by the information display device 10 will be described with reference to FIG. FIG. 10 is a flowchart illustrating a processing procedure executed by the information display apparatus 10. As shown in the figure, the information display device 10 is notified at any time from the reception card issuing machine 200 and refers to the reception information 15a updated by the reception industry acquisition unit 14b to determine whether there is an industry currently being received. Is determined (step S101).

  If it is determined that there is a business type being accepted (step S101, Yes), the attribute estimation unit 14c acquires the business type being accepted and the waiting number for each business type from the reception information 15a (step S103).

  Subsequently, the attribute estimation unit 14c determines the content priority order according to the acquired waiting number for each industry and the industry priority included in the attribute definition information 15b (step S104). Then, the attribute estimation unit 14c estimates the attribute tendency in the determined content priority order (step S105).

  Subsequently, the content organization unit 14d generates a key from the attribute tendency estimated by the attribute estimation unit 14c and extracts the content from the content information 15c (step S106). Then, the content organization unit 14d organizes the extracted content based on the content priority order, and generates a content cycle 30 (step S107). Then, the content organization unit 14d adjusts the generated content cycle 30 according to the installation position of the display panel 51 and the like (step S108).

  Then, the display control unit 14e controls the display unit 13 so as to display the content cycle 30 in a predetermined partition area of the display panel 51, and the display unit 13 displays the content cycle 30 (step S109).

  Subsequently, the content organization unit 14d determines whether or not the display of the content cycle 30 has exceeded a predetermined display time (step S110). If it is determined that the predetermined display time has not been exceeded (step S110, Yes), the content organization unit 14d determines whether or not the display of the content cycle 30 has ended (step S111). If the determination condition in step S110 is not satisfied (No in step S110), the process in step S101 is repeated.

  And when it determines with the display of the content cycle 30 having been complete | finished (step S111, Yes), the process of step S101 is repeated. If the determination condition of step S111 is not satisfied (step S111, No), the process of step S110 is repeated.

  In addition, when the determination condition of step S101 is not satisfied (step S101, No), it is determined whether the window service has been completed (step S102). Then, when it is determined that the window service has been completed (step S102, Yes), the process is terminated. If the determination condition in step S102 is not satisfied (No in step S102), the process in step S101 is repeated.

  As described above, in this embodiment, the reception industry acquisition unit acquires reception information including the type of business selected by the customer from the reception card issuing machine and the waiting number of people for each industry, and the attribute estimation unit includes the reception information. Based on the attribute tendency of store customers, the content organization section extracts the content from the content information based on the estimated attribute trend, generates a content cycle, and adjusts the content cycle based on the installation information. The information display device is configured such that the display control unit instructs the display unit to display the content cycle. Therefore, even when the customer base and the purpose of the store visit are diverse, it is possible to perform effective content display that leads to improvement of store performance while suppressing costs.

  As described above, the information display device and the information display system according to the present invention reduce the cost of effective content display leading to improvement of store performance even when the customer base and the purpose of the store visit are diverse. This is useful when you want to do it while suppressing it, and is particularly suitable for application to a window business system such as a financial institution or a government office that operates at the reception of a window.

10 Information Display Device 11 Communication I / F (Interface)
12 timer 13 display unit 14 control unit 14a content acquisition unit 14b reception industry acquisition unit 14c attribute estimation unit 14d content organization unit 14e display control unit 15 storage unit 15a reception information 15b attribute definition information 15c content information 15d installation information 51 display panel 100 content Server 200 Reception card issuing machine 300 Teller terminal 400 Number display panel 500 Lobby terminal 600 Office monitor 700 Printer

Claims (8)

An information display device that is provided on a store floor and displays predetermined content,
An acquisition means for acquiring the waiting status of customer reception;
Attribute estimation means for estimating attributes of the store visitor based on the reception waiting status acquired by the acquisition means;
Content storage means for storing a plurality of the contents;
An information display device comprising: a content organization unit that extracts the content to be displayed based on the attribute estimated by the attribute estimation unit and organizes the content after being extracted from the content storage unit. The reception waiting status is
Including the type of business selected by the customer and the number of people waiting for each type of business,
The attribute estimating means includes
When there is the same number of industries with the same number of waiting persons, the priority given to the industry in advance and the priority order for estimating the attribute based on the waiting persons are determined, and the industries with the same number of waiting persons are determined. The information display device according to claim 1, wherein, when there is not, the priority order for estimating the attribute is determined based on the waiting number. Attribute storage means for storing attribute definition information including the attribute expected from the industry in advance for each industry;
The attribute estimating means includes
Extracting the attribute of the attribute definition information corresponding to the industry selected by the customer based on the priority,
The content organization means includes
3. The information display device according to claim 2, wherein the content is extracted by using a search key generated based on the combination of the attributes extracted by the attribute estimation means. The content organization means includes
4. The information display according to claim 2, wherein the extracted content is weighted according to the priority order, and a content cycle including a plurality of the content is generated based on the weight. apparatus. The content organization means includes
The information display device according to claim 4, wherein the content cycle is adjusted based on an installation position of a display panel included in the information display device. The content organization means includes
The information display device according to claim 4, wherein the content cycle is generated every elapse of a predetermined time. The content organization means includes
The information display apparatus according to claim 4, wherein the content cycle is generated for each display unit included in the content cycle. An information display system having a reception device and an information display device provided on a store floor for displaying predetermined content,
The information display device includes:
An acquisition means for acquiring the waiting status of customer reception;
Attribute estimation means for estimating attributes of the store visitor based on the reception waiting status acquired by the acquisition means;
Content storage means for storing a plurality of the contents;
An information display system comprising: a content organization unit that extracts the content to be displayed based on the attribute estimated by the estimation unit from the content storage unit and organizes the content.

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