JP2011170394A - Server for managing web site, management method and management program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a server for managing a WEB site, a management method and management program, for executing distribution of profit to a user in proper reflection of activity of improving value of the WEB site wherein a blog or the like is arranged without delay, and properly providing a field wherein the user receives an effect of the distributed profit. <P>SOLUTION: A managing server 6 stores at least a part of an advertisement charge of an executed advertisement as the achievement value according to having received information indicating execution of the advertisement provided in the WEB site, imparts an activity unit according to having received information indicating the activity of the user, distributes a balance of a distributed value total amount by a balance of the achievement value according to the total number of the activity units, calculates an interlocking start reference rate with the activity unit about a cash equivalent of the user, and stores it associatively to user identification information. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a WEB site management server, a management method, and a management program.

  Conventionally, user-participation-type advertising activities called affiliates are known. Here, the affiliate is an advertising activity using a blog or the like on the WEB site. In this case, in the affiliate, the user writes a blog himself and provides a part of the blog to the advertiser as an advertisement area such as a banner advertisement. In the affiliate, the advertiser pays the advertisement fee to the user from the advertiser when the blog viewer takes a predetermined action for the advertisement in the advertisement area. This user is called an affiliate. The certain behavior is, for example, display of an advertisement, browsing of an advertiser's homepage by clicking on the advertisement, purchase of a product by this advertisement, and the like.

  Regarding such advertising activities, JP 2009-294776 A proposes a profit distribution method.

JP 2009-294776 A

  However, in the conventional affiliate, there is a problem that profit distribution by advertisement is not properly executed in accordance with the improvement of the value of the WEB site that collects this kind of blog and the like.

  That is, in the conventional affiliate, it often takes a period of several tens of days from writing a blog and performing an action related to improving the value of the WEB site to receiving payment of an advertising fee by writing this blog. More specifically, in a conventional affiliate, after uploading a blog to a WEB site, it is necessary to wait for payment of an advertisement fee until at least a viewer visits the blog and performs the above-described certain action. In the case of receiving an advertisement fee by purchasing a product, there may be a case where the sales are settled after the cooling-off period has elapsed.

  Even if the user performs such an action to improve the value of the WEB site, if it takes a long period of time until the advertisement fee is obtained, the user's willingness to act is stagnated, and eventually the value of the WEB site is lowered. Sometimes

  In addition, even if a specific blogger actively updates the blog and the page view of the entire WEB site greatly increases, the blogger who provided the page on which the advertisement was posted will get the advertising fee in the conventional affiliate Therefore, the active activity of this specific blogger is not necessarily reflected in the payment of the advertising fee for this blogger. Therefore, also in this case, the user's willingness to act is stagnated, and eventually the value of the WEB site is reduced.

  In such a situation, Patent Document 1 describes a method of allocating profits related to secondary content created from specific primary content to creators of the primary content, but improves the value of the WEB site. There is no description about profit distribution to users including bloggers who have performed acts. Furthermore, even if a WEB site that can appropriately distribute profits through advertisements is realized, there is room for improvement in providing a place for the user to enjoy the utility of the distributed profits.

  Therefore, the present invention appropriately reflects, without delay, activities for improving the value of a WEB site that summarizes blogs, etc., and distributes profits to users, and further receives the utility of the distributed profits. It is an object to provide a management server, a management method, and a management program for a WEB site that appropriately provide a place to perform.

  Specifically, the present invention provides the following.

(1) In a WEB site management server that manages a WEB site that collects WEB pages of users accessible from the public via a communication network,
A user identification information storage unit for storing user identification information for identifying the user;
A realization value storage unit that stores at least a part of the advertising fee of the advertisement that has been implemented as realization value in response to receiving information indicating the implementation of the advertisement provided on the WEB site;
In response to receiving the information indicating the user's activity related to the WEB site via the communication network, an activity unit corresponding to the content of the activity is assigned, and the activity unit is used for the activity. An activity unit giving unit for storing the user in association with the user identification information;
A total distributed value calculating unit that calculates a balance of the realized value immediately before the activity unit granting unit grants the activity unit as a total distributed value;
A distribution activity unit total number calculation unit that calculates the total number of distribution activity units by adding the activity units that the activity unit grant unit gives to the balance of the activity units immediately before the activity unit grant unit gives the activity units;
By distributing the total distributed value calculated by the total distributed value calculating unit based on the total distributed activity unit calculated by the total distributed activity unit calculating unit, the evaluation value of the activity unit is calculated and stored. Activity unit evaluation amount calculation part,
About the cash equivalent that can be used as cash owned by the user or can be converted into cash, the activity unit immediately before receiving the value-linked start request in response to receiving the value-linked start request with the activity unit Based on the evaluation amount, the interlock start reference rate storage unit that calculates the interlock start reference rate indicating the relationship between the activity unit and the cash equivalent, and stores it in association with the user identification information of the user,
Cash equivalent evaluation amount calculation unit for calculating an evaluation amount of the cash equivalent based on the interlocking start reference rate stored in the interlocking start reference rate storage unit and the evaluation amount of the activity unit calculated by the activity unit evaluation amount calculation unit WEB site management server comprising:

  By providing such a configuration of the present invention, the management server assigns a corresponding activity unit according to the user's activity related to the WEB site, and based on the evaluation value calculated when the grant is given. The advertising fee of the WEB site can be reliably distributed to the user, and the value of the cash equivalent owned by the user can be managed in conjunction with the value of the activity unit. Accordingly, the user can quickly obtain a profit distribution based on his / her own activities, thereby obtaining incentives for activities that improve the value of the WEB site, and the cash equivalent owned by the user. It is possible to improve the value of the WEB site through the use of the cash equivalent, which is more familiar and convenient for the user. A place to enjoy can be obtained.

  (2) Based on the evaluation value of the activity unit immediately before receiving the value-linked end request in response to receiving the value-linked end request for the cash equivalent that has received the value-linked start request, the activity The linked end reference rate storage unit that calculates a linked end reference rate indicating a relationship between a unit and the cash equivalent and stores the calculated link end reference rate in association with the user identification information of the user. Management server.

  By providing such a configuration of the present invention, the management server allows the activity unit at that time to be used when the user wishes to end value linkage or when the operation of the WEB site is stopped. In accordance with the evaluation amount, an index for paying out the cash equivalent owned by the user can be provided between the user and the management side of the WEB site. That is, the user settles the debt / liability relationship with the operation side of the WEB site according to the linked termination reference rate, or adds a cash settlement contract between the three parties in addition to the issue / management side of the cash equivalent. And can be exchanged.

  (3) The WEB site according to (1) or (2), further including an information disclosure unit that stores information indicating the evaluation amount of the activity unit calculated by the activity unit evaluation amount calculation unit in a state that can be browsed by the public. Management server.

  By providing such a configuration of the present invention, the management server discloses the evaluation amount of the activity unit. Thus, the user can know the value of the activity unit owned by the user at any time. Then, the user can increase the total distributed value of the WEB site by his / her activity, and further obtain an incentive to receive an activity unit.

  (4) A cash equivalent evaluation amount information storage unit that stores the evaluation value of the cash equivalent calculated by the cash equivalent evaluation amount calculation unit in a state that the user can view the cash equivalent evaluation amount (1) to (3). A server for managing a WEB site according to any one of the above.

  By providing such a configuration of the present invention, the management server enables the user to view the evaluation value of the cash equivalent. Thus, the user can know the value of the cash equivalent owned by the user at any time. Then, the user increases the total distributed value of the WEB site by his / her own activity, and further recognizes the incentive to receive the grant of the activity unit by recognizing the change in the evaluation value of the cash equivalent more familiar to the user. Obtainable.

  (5) In response to acceptance of an exchange request from the user to a cash equivalent that can be used as cash or can be converted into cash for part or all of the activity unit stored in association with the user identification information An activity unit reduction exchange unit for subtracting the amount calculated based on the evaluation value of the activity unit immediately before accepting the exchange request from the realization value balance and subtracting the number of activity units from the total number of distributed activity units. The WEB site management server according to any one of (1) to (4).

  By providing such a configuration of the present invention, the management server exchanges the activity unit owned by the user with a cash equivalent according to the user's desire. This allows the user to concentrate on activities that increase the value of the activity unit or increase the value with a sense of security that the activity unit can be exchanged for cash equivalents at any time. Furthermore, the user can obtain an incentive to increase the value of the activity unit with which a gain can be expected according to his / her activity on the WEB site, instead of exchanging it for a cash equivalent.

  (6) For the cash equivalent that can be used as cash or can be converted into cash from the user, in response to receiving an exchange request for the activity unit, an amount desired to be exchanged is set as the balance of the realized value. And (1) to (5) further including an activity unit increasing exchange unit that adds the number of the activity units calculated based on the evaluation value of the activity unit immediately before accepting the exchange request to the total number of distributed activity units. A server for managing a WEB site according to any one of the above.

  By providing such a configuration of the present invention, the management server adds the amount of cash equivalent that the user wants to exchange to the balance of the realization value according to the desire of the user, and The activity unit calculated based on the evaluation value of the activity unit immediately before acceptance is added to the total number of distributed activity units. Thus, the user can increase the cash equivalents such as points acquired and stored in the past by exchanging them for the activity unit.

  (7) The realization value storage unit receives information indicating the sales of the analysis report created based on the activity history of the user on the WEB site, together with information indicating the sales price of the sales, The WEB site management server according to any one of (1) to (6), wherein at least a part of the sales price of the analysis report is stored in addition to the realization value.

  By providing such a configuration of the present invention, the management server adds at least a part of the sales price of the analysis report to the realized value. Thus, the user can provide an incentive that provides a more appropriate activity history to the server, increases the total distributed value of the WEB site, and thereby increases the distributed value received by the user. Although the realization value is surely increased by the sales of the analysis report, the total number of distributed activity units is unchanged, so that the user has a greater incentive.

(8) a cash equivalent storage unit that stores a balance of the cash equivalent owned by the user;
A cash equivalent balance updating unit that updates the balance of the cash equivalent owned by the user in response to receiving information on a change in the balance of the cash equivalent owned by the user;
The cash equivalent evaluation amount calculation unit stores the linkage start reference rate for the user who owns the cash equivalent and the cash equivalent updated by the cash equivalent balance update unit. The web site management server according to any one of (1) to (7), wherein an evaluation amount of the cash equivalent is calculated based on the balance updated by the cash equivalent balance update unit .

  By providing such a configuration of the present invention, the management server evaluates the cash equivalent after the change when the cash equivalent owned by the user changes after starting value linkage. Remember the forehead. Therefore, the user can know the evaluation value of the cash equivalent each time when the cash equivalent is acquired after starting the value linkage.

(9) An advertisement cooperation fee calculation unit that calculates a cash equivalent to be paid to a user who has viewed or selected the advertisement among the advertisement fees associated with the implementation of the advertisement,
The cash equivalent evaluation amount calculation unit calculates the link start reference rate storage unit for the user who pays the cash equivalent and the cash equivalent calculated by the advertising cooperation fee calculation unit, and the link start reference rate storage unit stores the link start reference rate. When the user is present, the evaluation value of the cash equivalent calculated by the advertising cooperation fee calculation unit is subtracted from the evaluation value of the cash equivalent held by the user, any one of (1) to (8) A server for managing the WEB site described in 1.

  By providing such a configuration of the present invention, the management server deducts from the evaluation value of the cash equivalent of the user the cash equivalent paid directly to the user who browsed the advertisement among the advertising fees. Thus, the value linkage for the user can be canceled. As a result, the user loses the incentive to earn profits by clicking on the advertisement of the advertisement space prepared by himself, and tries to obtain profit distribution through the assignment of activity units by operating on the WEB site. Incentives can be obtained.

(10) The interlock start reference rate storage unit stores the interlock start reference rate for each type of the cash equivalent,
The WEB site management server according to any one of (1) to (9), wherein the cash equivalent evaluation value calculation unit calculates an evaluation value of the corresponding cash equivalent for each type of the cash equivalent.

  By providing such a configuration, the present invention can deal with a plurality of types of cash equivalents.

(11) In a management method for managing a WEB site in which a management server collects WEB pages of users accessible from the public via a communication network,
A user identification information storing step in which the management server stores user identification information for identifying the user;
A realization value storing step of storing at least a part of an advertising fee of the advertisement that has been implemented as realization value in response to receiving information indicating the implementation of the advertisement provided on the WEB site;
In response to receiving information indicating the activity of the user related to the WEB site via the communication network, an activity unit corresponding to the content of the activity is assigned, and the activity unit is assigned to the user who performed the activity. An activity unit granting step for storing in association with the user identification information;
In the activity unit granting step, a total distributed value calculating step of calculating a balance of the realized value immediately before the management server grants the activity unit as a total distributed value;
In the activity unit granting step, the total number of distributed activity units calculated by adding the activity units assigned by the management server to the balance of the activity units immediately before the management server grants the activity units. A calculation step;
In the total distributed value calculation step, the total distributed value calculated by the management server is distributed based on the total number of distributed activity units calculated by the management server in the distributed activity unit total number calculation step. An activity unit evaluation amount calculating step of calculating and storing an evaluation amount of the activity unit;
About the cash equivalent that can be used as cash owned by the user or can be converted into cash, the activity unit immediately before receiving the value-linked start request in response to receiving the value-linked start request with the activity unit A link start reference rate storage step for calculating a link start reference rate indicating a relationship between the activity unit and the cash equivalent based on the evaluation amount, and storing the link in association with the user identification information of the user;
Cash that calculates an evaluation value of the cash equivalent based on the interlocking start reference rate stored in the management server and the evaluation value of the activity unit calculated in the activity unit evaluation value calculation step in the interlocking start reference rate storage step A management method including a step of calculating an equivalent value.

  The effect similar to (1) can be expected by causing the management server to implement such a method of the present invention.

(12) In a management program for causing a management server to manage a WEB site that summarizes a user's WEB pages accessible from the public via a communication network,
A user identification information storing step of storing user identification information for identifying the user in the management server;
A realization value storage step of storing at least a part of the advertising fee of the advertisement that has been implemented as realization value in response to receiving information indicating the implementation of the advertisement provided on the WEB site;
In response to receiving information indicating the activity of the user related to the WEB site via the communication network, an activity unit corresponding to the content of the activity is assigned, and the activity unit is assigned to the user who performed the activity. An activity unit granting step for storing in association with the user identification information;
In the activity unit granting step, a total distributed value calculating step for calculating a balance of the realized value immediately before the management server grants the activity unit as a total distributed value;
In the activity unit granting step, the total number of distributed activity units calculated by adding the activity unit assigned by the management server to the balance of the activity units immediately before the management server grants the activity unit. A calculation step;
In the total distributed value calculation step, the total distributed value calculated by the management server is distributed based on the total number of distributed activity units calculated by the management server in the distributed activity unit total number calculation step. An activity unit evaluation amount calculating step of calculating and storing an evaluation amount of the activity unit;
About the cash equivalent that can be used as cash owned by the user or can be converted into cash, the activity unit immediately before receiving the value-linked start request in response to receiving the value-linked start request with the activity unit A link start reference rate storage step for calculating a link start reference rate indicating a relationship between the activity unit and the cash equivalent based on the evaluation amount, and storing the link in association with the user identification information of the user;
In the interlock start reference rate storage step, the interlock start reference rate stored by the management server and the activity unit evaluation amount calculation step, the cash equivalent of the cash equivalent is calculated based on the activity unit evaluation amount calculated by the management server. A management program that executes a cash equivalent evaluation amount calculating step for calculating an evaluation amount.

  The same effect as (1) can be expected by causing the management server to execute each step of the present invention.

  According to the present invention, the management server assigns the user's activity on the WEB site to the user who performed the activity by quickly expressing the activity in the unit of value distribution, and was implemented on the WEB site. The realization value based on the advertisement can be quickly reflected in the value of the activity unit, and the value of the cash equivalent owned by the user can be managed in conjunction with the value of the activity unit. Accordingly, the improvement of the value of the WEB site that summarizes the blogs and the like is appropriately reflected without delay, the value is appropriately distributed to the user, and the value of the cash equivalent owned by the user is determined as the activity unit. It is possible to provide a WEB site management server, management method, and management program that can be managed in conjunction with the value of the web site.

1 is a block diagram showing a system according to a first embodiment of the present invention. It is a graph which shows the advertisement fee table in the system of FIG. It is a graph which shows the realization value log in the system of FIG. It is a chart which shows the mile table in the system of FIG. It is a chart which shows the grant mile log in the system of FIG. It is a chart which shows the point value interlocking start reference rate table in the system of FIG. It is a chart which shows the point value interlocking end reference rate table in the system of FIG. It is a functional block diagram of the management server in the system of FIG. It is a flowchart which shows the process sequence of the management server in the system of FIG. It is a flowchart which shows the process sequence of the management server in the system of FIG. It is a flowchart which shows the process sequence of the management server in the system of FIG. It is a block diagram which shows the system which concerns on the 2nd Embodiment of this invention. It is a functional block diagram of the management server in the system of FIG. It is a flowchart which shows the process sequence of the management server in the system of FIG. It is a block diagram which shows the system which concerns on the 3rd Embodiment of this invention. It is a flowchart which shows the process sequence of the management server in the system of FIG. It is a block diagram which shows the system which concerns on the 4th Embodiment of this invention. It is a functional block diagram of the management server in the system of FIG. It is a flowchart which shows the process sequence of the management server in the system of FIG. It is a block diagram which shows the system which concerns on the 5th Embodiment of this invention. It is a functional block diagram of the management server in the system of FIG. 21 is a flowchart showing a processing procedure of a management server in the system of FIG. It is a block diagram which shows the system which concerns on the 6th Embodiment of this invention. It is a functional block diagram of the management server in the system of FIG. It is a block diagram which shows the system which concerns on the 7th Embodiment of this invention. FIG. 26 is a functional block diagram of a management server in the system of FIG. 25. It is a block diagram which shows the system which concerns on the 8th Embodiment of this invention.

  Hereinafter, embodiments of the present invention will be described in detail.

(1) First Embodiment FIG. 1 is a block diagram showing a system 1 according to a first embodiment of the present invention. This system 1 distributes the realization value based on the advertisement fee realized on the WEB site including the page for selling products such as blogs and contents to the users who are active on the WEB site.

  That is, in this system 1, the WEB server 2 is a server that manages a WEB site with a plurality of WEB pages. In this embodiment, the WEB page includes a blog. The WEB server 2 accepts writing and updating of a blog by accessing the registered user through the user terminal 3, and issues a mail magazine that can be subscribed to by the user terminal 3. The WEB server 2 notifies the management server 6 of the access from the user terminal 3, thereby notifying the activity of the user related to the WEB site. As described above, the WEB server 2 may include a general WEB server configuration related to blogging, product sales, and the like.

  Moreover, the WEB server 2 displays the corresponding WEB page on the said browser terminal 4 by the access from the browser terminal 4 which is a reader | leader's terminal containing said user. The browser terminal 4 displays the corresponding advertisement in the advertisement space set on the WEB page and notifies the WEB server 2 that the advertisement has been displayed. Furthermore, when the browser terminal 4 accepts the click operation of the viewer of the advertisement of the WEB page, the browser terminal 4 notifies the WEB server 2 that the click has been made by the link set in the advertisement and sends a page request to the advertiser server 5. The web page related to the product purchase etc. transmitted and received from the advertiser server 5 is displayed. Note that various methods such as a method using a WEB beacon can be adopted as the notification method.

  The WEB server 2 accepts a mail magazine subscription request through access from the browser terminal 4. In response to accepting the subscription request, the WEB server 2 periodically or irregularly generates a designated e-mail magazine for the designated e-mail address transmitted from the browser terminal 4. Remember your email address.

  The WEB server 2 notifies the management server 6 of information indicating the execution of the advertisement by notifying the management server 6 of the access of the browser terminal 4 related to the browsing of the WEB page and the click of the advertisement. This notification method is not limited to this, and a WEB beacon is embedded in each WEB page, and when each page is displayed on the browser terminal 4, the management server 6 is notified directly from the browser terminal 4. May be. Further, the information indicating the execution of the advertisement in this case is information indicating, for example, the display of the advertisement and the click of the advertisement.

  The advertiser server 5 is an advertiser server that performs an advertisement on the WEB page. By accessing the viewer terminal 4 that has followed the link set on the WEB page, the advertiser server 5 displays the homepage related to the purchase of the product or service. Is displayed. In addition, purchase of a product or service is accepted by displaying a homepage related to this product purchase. The advertiser server 5 instructs a series of processing such as product shipment and application for service by purchasing the product or service. The advertiser server 5 records and holds information for specifying the link source WEB page, and notifies the management server 6 of information for specifying the corresponding WEB page when the sale of the product or service is confirmed. Thereby, the advertiser server 5 notifies the management server 6 of information indicating the execution of the advertisement when the sale of the product is the payment condition for the advertisement fee. This notification method is not limited to this, and a WEB beacon is embedded in each WEB page, and when each page is displayed on the browser terminal 4, the browser terminal 4 notifies the management server 6 directly. May be. Furthermore, not only these methods but various methods used in affiliate systems and the like can be widely applied.

  The advertiser terminal 8 is an advertiser terminal device that sets various types of information related to the advertisement displayed on the WEB page. Advertiser terminal 8 displays advertisement information (image information, text information, etc.) to be displayed on the WEB page, advertisement charges relating to this advertisement, payment conditions for this advertisement fee, URL of the home page of advertiser server 5 by this advertisement, advertisement The management server 6 is notified of the attribute information and the like of the merchandise related to. Here, the payment condition for the advertisement fee is, for example, a condition for paying the advertisement fee by displaying the advertisement, paying the advertisement fee by clicking on the advertisement, or paying the advertisement fee by confirming the sale of the product or service.

  The management server 6 is a server that manages the WEB site by executing a management program for the WEB site. The management server 6 accepts the user registration request from the user terminal 3 in response to the user terminal 3 accepting an operation requesting user registration from the user, the identification information for identifying the user, the corresponding WEB page A user database (user DB 6E) is constructed based on the identification information of the WEB page that identifies the user.

  Further, the management server 6 selects an advertisement to be displayed on each WEB page based on the attribute information designated by the advertiser terminal 8 and the advertisement fee. Further, the management server 6 records the advertisement information and the URL of the home page by the advertiser server 5 in the WEB server 2 in association with the link set in the WEB page based on this selection, so that the advertiser is displayed on the WEB page. Are set to be displayable, and the viewer terminal 4 is set to be able to display the home page of the advertiser server 5. Note that these advertisement selection and setting processes are not limited to the management server 6 and may be performed by the WEB server 2 or other servers. In this case, these servers transmit information indicating the implementation of the advertisement to the management server 6.

  In this embodiment, the management server 6 accepts advertisements by bidding. Therefore, the management server 6 receives bid conditions from the advertiser terminal 8, selects an advertisement showing the highest bid amount (advertisement fee) from bids corresponding to the attributes of each advertisement space, and uses the WEB page. Decide which advertisements to display. Therefore, in this system 1, even when the same WEB page is browsed and the same type of advertisement is displayed, the advertisement fee varies depending on the viewing date and time. In addition, the acceptance of advertisements by these bids and the like is not limited to the management server 6, and the WEB server 2 may directly accept and notify the management server 6 of the setting contents of the advertisement.

  In addition, the management server 6 records the advertisement fee received from the advertiser terminal 8 and the payment conditions for this advertisement fee in the form of a table, thereby creating and holding the advertisement fee table 6A as shown in FIG. . In the example of FIG. 2, for the advertisement with the advertisement ID “XYZ” of the advertiser ID “001”, 20 yen, 40 yen, and 800 yen are displayed, clicked, and purchased according to the contents of the advertisement, respectively. It is shown that the advertising fee is paid.

  The management server 6 refers to the advertisement fee table 6A by the notification from the WEB server 2 and the advertiser server 5, and responds by the notification of information indicating the execution of the advertisement from the WEB server 2 and the advertiser server 5. Calculate advertising fees. However, the present invention is not limited to this, and the management server 6 may receive the notification including information related to the advertisement fee in the information indicating the execution of the advertisement. In addition to this, various methods for specifying an advertisement fee that is confirmed as revenue of the WEB site by executing an advertisement can be adopted. Further, the management server 6 calculates at least a part of the calculated or specified advertisement fee, for example, a predetermined ratio, as the realized value. Here, the realization value is the amount of money distributed to the user among the obtained advertising fees. This predetermined ratio can be determined as appropriate. As shown in FIG. 3, the management server 6 records the calculated realization value together with related information in time series to create a realization value log 6C. In the example of FIG. 3, for the advertisement specified by the advertiser ID “001” and the advertisement ID “XYZ”, an advertising fee income of 20 yen is obtained by displaying this advertisement, and a half thereof (1/3 or The realization value of 10 yen is calculated, including other ratios such as 30% and various calculation formulas. It is also shown that when this advertisement is subsequently clicked, an advertising fee income of 40 yen is obtained and the realization value of 20 yen is calculated. Further, it is shown that the advertising fee income of 900 yen is obtained by selling the product of the advertisement specified by the advertiser ID “003” and the advertisement ID “AAA”, and the realization value of 450 yen is calculated. Yes. The series of processing for calculating the realization value is not limited to the management server 6, and the WEB server 2 calculates or specifies the advertisement fee, and creates and updates a part of the realization value log 6C shown in FIG. May be. Then, the management server 6 may calculate the realization value upon receiving notification of the contents of the realization value log 6C from the WEB server 2. Alternatively, the management server 6 and the WEB server 2 may be integrated as a server.

  Further, the management server 6 includes a mile table 6B as a table indicating activity units (miles) to be given according to the contents of the activities related to the user's WEB site by a prior setting. Here, as shown in FIG. 4, the mile table 6 </ b> B is a table that records miles to be granted according to the content of the user's activity related to the WEB page notified from the WEB server 2 or the user terminal 3. Here, a mile is an activity unit for evaluating a user's activity for improving the value of the WEB site. Hereinafter, in this embodiment, an example in which miles are given as activity units will be described. In this embodiment, user activities related to the WEB page to which this mileage is granted are creation, update, browsing, and publication of a mail magazine. In this embodiment, in addition to these activities, an activity in which a reader applies for a subscription to an e-mail magazine or an activity that simply browses the mileage in order to give a mile as an activity that contributes to improving the value of the WEB site in a broad sense. Recorded in table 6B.

  In the example shown in FIG. 4, it is shown that 15 miles and 20 miles are given to the activities specified by the activity IDs “A” and “B”, respectively. The activities with the activity IDs “A” and “B” are, for example, updating a blog or creating a new one. This mileage is given in consideration of the fact that the WEB page is a blog from the viewpoint of improving the value of the WEB site. Therefore, the number of mileage grants varies depending on the type of the WEB site and also depending on the viewpoint.

  The management server 6 calculates miles to be given to the user corresponding to each activity by referring to the mile table 6B based on notifications indicating various activities of the user from the WEB server 2 or the user terminal 3. Further, as shown in FIG. 5, the calculated mile is recorded in time series together with related information to create a granted mile log 6D. In the example of FIG. 5, for the WEB page with the WEB page ID “abc”, the user performs the activity specified by the activity ID “A” to the user ID “111”, and thereby the mile of value 15 is given. It has been shown. Subsequently, with respect to the WEB page with the WEB page ID “XYZ”, it is shown that the user with the user ID “222” performs the activity specified by the activity ID “B”, and as a result, a mile of value 20 is given. Has been.

  When the management server 6 accepts a value-linked start request with a mile for a cash equivalent (for example, points) that can be used as cash owned by the user or can be converted into cash, the value-linked start starts. Based on the evaluation value of the mile immediately before accepting the request, a link start reference rate indicating the relationship between the mile and the cash equivalent (point) is calculated, stored in association with the user ID of the user, and the point value link start A reference rate table 6N is constructed. The linkage start reference rate may be calculated by a rate having a value higher than the evaluation value of the immediately preceding mile. Furthermore, this cash equivalent includes so-called points, stamps, cash vouchers, and the like distributed by companies for the purpose of, for example, enclosing customers. In this embodiment, “points” will be described as an example. Here, the value linkage start request is a request that the value of the point held by the user is linked to the change in the value of the mile on the WEB page. In addition, any of the users or the operating entity of the mile or point system can be the requesting entity. Then, the management server 6 may accept the request at the time of user registration on the WEB site, for example.

  In the example illustrated in FIG. 6, the fact that the interlock start reference rate of the point ID “P001” of the user with the user ID “111” is “1 mile = 1 point” is stored. As described above, the management server 6 stores and manages the linking start reference rate with each mile for each user and each point.

  Similarly, when the management server 6 receives a value-linked end request for a mile, the management server 6 determines the mile and the point based on the evaluation value of the mile immediately before receiving the value-linked end request. The link end reference rate indicating the relationship with the user is calculated and stored in association with the user ID of the user, and the point value link end reference rate table 6Q is constructed. Here, the value linkage end request is a request for ending the linkage with the change in the value of the mile on the WEB page with respect to the value of the point held by the user. In addition, any of the users or the operating entity of the mile or point system can be the requesting entity. The management server 6 may accept the request when deleting the user registration from the WEB site or closing the WEB site itself, for example.

  In the example illustrated in FIG. 7, the fact that the linked end reference rate of the point ID “P001” of the user with the user ID “111” is “1 mile = 3 points” is stored. As described above, the management server 6 stores and manages the linking end reference rate with the mile for each user and each point.

  The management server 6 processes the record of the realization value log and the granted mile log 6D to distribute the profits from the advertising fee to each user, and links the value of the points owned by the user to the value of the mile. Manage.

  FIG. 8 is a functional block diagram showing the configuration of the management server 6 related to the processing of the realized value log 6C and the granted mile log 6D. Accordingly, the management server 6 appropriately executes the processing steps corresponding to the functional blocks in FIG.

  In the configuration of FIG. 8, when user registration is instructed by access from the user terminal 3, the user identification information storage unit 6F stores user identification information for identifying the user and constructs a user database (user DB 6E). To do.

  When the mile granting unit 6G as the activity unit granting unit receives information indicating the activity of the user related to the WEB site via the communication network, the mile granting unit 6G grants the mile as an activity unit corresponding to the content of the activity, and this mile is given to the user. It is stored in association with the identification information. More specifically, as described above, the mile grant unit 6G refers to the mile table 6B in response to receiving a notification from the WEB server 2 or the advertiser server 5, and grants miles to each activity. Is calculated and stored in the granted mile log 6D.

  The distributed mileage total calculation unit 6H as the distributed activity unit total number calculation unit adds the mile granted by the mile granting unit 6G to the mileage balance immediately before the mile granting unit 6G grants the mileage (total distributed mileage unit total number). ) Is calculated. Further, each user accepts an exchange request for cash equivalents (for example, points) that can be used as cash or can be converted into cash for some or all of the miles stored in association with the user identification information of each user. In response to this, the management server 6 executes an exchange process for the cash equivalent (points), and reduces each user's miles corresponding to the exchange process. Further, in response to accepting an exchange request from each user for cash equivalents (points) that can be used as cash or converted into cash, the management server 6 receives the cash equivalents (points). ) To mile exchange processing and correspondingly increase each user's mileage. Accordingly, in the management server 6, the mileage of each user and the total number of miles on the WEB site vary variously.

  Therefore, every time the mile granting unit 6G grants a mile, the distributed mileage total calculating unit 6H refers to the record of the granted mile log 6D, and the mile granting unit 6G adds the mile granted this time to the total value of the mileage of all users so far To calculate the total number of miles (distributed activity units).

  As described above, when the realization value storage unit 6I receives information indicating the implementation of the advertisement provided on the WEB site, the realization value storage unit 6I realizes at least a part of the advertising fee for which payment to the WEB site is confirmed, for example, a predetermined ratio. The realization value log 6C is constructed by storing the value as the value.

  The total distribution value calculation unit 6J calculates the balance of the realization value at that time as the total distribution value. In addition, each user received a request for exchange of some or all of the miles stored in association with the user identification information of each user into cash equivalents (points) that can be used as cash or can be converted into cash. Accordingly, the management server 6 executes the exchange process for the cash equivalent (points), and reduces the miles of each user corresponding to the exchange process. Further, in response to accepting an exchange request from each user for cash equivalents (points) that can be used as cash or converted into cash, the management server 6 receives the cash equivalents (points). ) To mile exchange processing and correspondingly increase each user's mileage. Further, in response to receiving the information indicating the sales of the analysis report created based on the activity history of the user on the WEB site together with the information indicating the sales price of the sales, the management server 6 performs the analysis. At least a part of the sales price of the report, for example a predetermined percentage, is stored in addition to the realized value. Therefore, in the management server 6, the total amount of profit (realized value) that can be distributed also changes variously by these processes.

  Therefore, the total distributed value calculation unit 6J calculates the balance of the realization value at that time corresponding to the total distribution mileage (total number of distribution activity units) calculated by the total distribution mileage calculation unit 6H as the total realization value.

  The mileage evaluation value calculation unit 6K as the activity unit evaluation value calculation unit calculates the distribution value total calculated by the distribution value total calculation unit 6J from the distribution mileage total calculation unit 6H as the distribution activity unit total calculation unit. By distributing based on (the total number of distributed activity units), the evaluation value of miles (activity units) is calculated and stored. More specifically, in this embodiment, the mileage evaluation amount calculation unit 6K as the activity unit evaluation amount calculation unit calculates the distribution value total amount calculated by the distribution value total amount calculation unit 6J by the distribution mileage total number calculation unit 6H. Divide by the total number of miles distributed (total number of distributed activity units) to calculate the evaluation value of the activity units.

  In this way, in this embodiment, profits are distributed so as to be simply proportional to the miles given to the user. However, when distributing profits based on the aggregate value of miles granted to each user, such as when the distribution rate decreases as the number of miles granted to the user increases, various methods should be applied. Can do. If the distribution rate is set to decrease as the mileage granted to the user increases in this way, the blog is granted so as to actively encourage users to update the blog. Incentives can be increased for users with fewer miles.

  The information disclosure unit 6L stores information indicating the evaluation amount of the mile (activity unit) calculated by the mileage evaluation amount calculation unit 6K in a state that can be browsed by the public. The management server 6 provides this information to the user terminal 3 and the viewer terminal 4 by accessing the user terminal 3 and the viewer terminal 4. That is, in this embodiment, a mile (activity unit) confirmation menu is provided on each WEB page, and the WEB server 2 displays a mile (activity unit) confirmation screen on the corresponding user terminal 3 by clicking this menu. Display the mileage (activity unit) evaluation amount on this confirmation screen. When accessing by the user terminal 3, the total value of the current mile (activity unit) is also displayed.

  The management server 6 displays a screen for conversion processing on the user terminal 3 when the conversion processing menu is clicked by a link set in the conversion processing menu. On this conversion processing screen, the management server 6 multiplies the balance of the user's mile (activity unit) by the evaluation amount and displays the amount of distribution value corresponding to the current mile (activity unit). It also accepts input of the number of miles (number of activity units) to be converted into cash equivalents (points) that can be used as cash or converted into cash. Here, the cash equivalent to be exchanged here is, for example, points or electronic money.

  When the exchange to cash equivalent (points) is instructed by the user's operation on the exchange processing screen, the mile reduction exchange unit 6M as the activity unit reduction exchange unit receives a mile (activity) immediately before receiving the exchange instruction. The amount calculated by the exchange rate having a value lower than the evaluation value of the unit is subtracted from the balance of the realized value, and the number of corresponding miles (activity units) is subtracted from the total number of distributed miles (total number of distributed activity units). The low value exchange rate is used here for the common purpose of collecting commissions at the time of exchange and maintaining more miles (activity units) for the user and increasing the value of the WEB site. This is to give incentives to actively contribute to the activities.

  Specifically, referring to the example of FIG. 3, if the balance of the realization value is 10,000 yen at a certain point in time, each realization value as shown in FIG. , Increase to 10010 yen, 10030 yen and 10480 yen, respectively. In the case of the example of FIG. 5, if the total number of miles immediately before granting miles is 10,000 miles, the total number of miles increases to 10015 miles and 1003 miles each time the user performs each activity. Therefore, since the activity time of activity ID “A” is 12:12, at the time of 12:12 relating to the activity of activity ID “A”, the balance of the realization value immediately before that is 10010 yen, and miles The appraisal value of 0.99500748 is 10010 yen divided by 10015 miles. Further, at 12:14 for the activity of the subsequent activity ID “B”, the balance of the realization value immediately before that is 10030 yen, and the valuation of the mile is 0.999501743 yen obtained by dividing 10030 yen by 10033 miles. Become. Further, at the time of 12:15, 1.044344793 yen obtained by dividing 10480 yen by 10033 miles is the mileage evaluation value. When 20 miles are converted into cash equivalents such as points and electronic money after the increase in realization value at 12:15, 20 miles are subtracted from the total number of miles, and 20 miles x 1.099310308 yen. The amount will be reduced from the realized value balance by (the rate 5% lower than the evaluation value at that time).

  The link start reference rate storage unit 6R determines the mileage based on the evaluation value of the mile immediately before receiving the value link start request in response to the value link start request with the mile for the point owned by the user. The link start reference rate indicating the relationship between the points and the points is calculated and stored in the point value link start reference rate table 6N in association with the user ID of the user.

  Similarly, the link end reference rate storage unit 6T, for the point, in response to receiving the value link end request with the mile, based on the evaluation value of the mile immediately before receiving the value link end request. The link end reference rate indicating the relationship between the point and the point is calculated and stored in the point value link end reference rate table 6Q in association with the user ID of the user.

  The point evaluation amount calculation unit 6S as the cash equivalent evaluation amount calculation unit calculates the points based on the interlock start reference rate stored by the interlock start reference rate storage unit 6R and the mileage evaluation amount calculated by the mile evaluation amount calculation unit 6K. Calculate the evaluation amount.

  The point evaluation information storage unit 6U as the cash equivalent evaluation amount information storage unit stores the point evaluation amount calculated by the point evaluation amount calculation unit 6S in a state in which the user can browse.

  FIG. 9 is a flowchart showing a processing procedure of the management server 6 corresponding to each component of the functional block diagram of FIG. When the management server 6 receives a request for user registration through access via a communication network such as the Internet, the management server 6 executes processing related to the user identification information storage unit 6F and registers the user in the user database (user DB 6E) ( SP1-SP2-SP3). In addition, when information related to the implementation of the advertisement is received, processing related to the realization value storage unit 6I is executed, and realization value is calculated (SP4-SP5).

  Further, depending on the user's activity, processing corresponding to the mile granting unit 6G, the distributed mileage total calculating unit 6H, and the mileage evaluation amount calculating unit 6K is sequentially executed to calculate the mileage (activity unit) evaluation amount (SP6-SP7-SP8 -SP9). Moreover, the process which concerns on the information disclosure part 6L is performed by the access from the user terminal 3 and the browser terminal 4, and the evaluation amount of a mile (activity unit) is displayed (SP10-SP11). Further, when a mile conversion request is received by the user, processing corresponding to the mile reduction exchange unit 6M is executed, and the number of miles designated by the user is exchanged for points (cash equivalents) (SP12, SP13).

  FIG. 10 is a flowchart showing a processing procedure of the management server 6 corresponding to the interlocking start reference rate storage unit 6R and the interlocking end reference rate storage unit 6T in the functional block diagram of FIG.

  The link start reference rate storage unit 6R determines the mileage based on the evaluation value of the mile immediately before receiving the value link start request in response to the value link start request with the mile for the point owned by the user. The link start reference rate indicating the relationship between the point and the point is calculated and stored in association with the user ID of the user (SP41-SP42).

  Similarly, the link end reference rate storage unit 6T, for the points owned by the user, in response to receiving the value link end request with the mile, based on the evaluation value of the mile immediately before receiving the value link end request. Then, an interlocking end reference rate indicating the relationship between miles and points is calculated and stored in association with the user ID of the user (SP43-SP44).

  FIG. 11 is a flowchart showing a processing procedure of the management server 6 corresponding to the point evaluation amount calculation unit 6S and the point evaluation information storage unit 6U in the functional block diagram of FIG.

  The point evaluation amount calculation unit 6S calculates the point evaluation amount based on the interlock start reference rate stored in the interlock start reference rate storage unit 6R and the mileage evaluation amount calculated by the mile evaluation amount calculation unit 6K (SP51).

  Furthermore, the point evaluation information storage unit 6U stores the point evaluation amount calculated by the point evaluation amount calculation unit 6S in a state where the user can browse (SP52).

(2) Operation of the embodiment In the above configuration, in this system 1 (FIG. 1), the blog is updated by accessing the WEB server 2 by the user terminal 3, and this blog is accessed by the browser terminal 4. Is viewed. In this blog, an advertisement is posted. When a click operation of this advertisement by a viewer including a user is accepted, the viewer terminal 4 accesses the advertiser server 5 by following a link set in the advertisement, The homepage related to this advertisement is displayed. The system 1 determines the payment of the advertisement fee from the advertiser according to the display of this advertisement, the click of this advertisement, and the purchase of the product on the homepage that followed this advertisement, and stores a part thereof as the realization value.

  In the conventional affiliate, the advertising fee paid by the advertiser is distributed to the user of the WEB page displaying the corresponding advertisement. As a result, in the conventional system, even if the user frequently updates the blog and greatly contributes to attracting customers to the WEB site, high profits are not guaranteed immediately. Especially on blogs, if you write frequently and the page lengthens, it ’s harder to find ads. Therefore, in this case, despite the active efforts to improve the value of the site, the revenue will decrease. In addition, it is necessary to wait for several tens of days for the revenue from advertising. As a result, for a user who is active in improving the value of the WEB site, the conventional system does not pay a price corresponding to the activity.

  Therefore, in this embodiment, regardless of who is the user of the blog for which the advertisement fee has been paid, a mileage is awarded for each user activity that contributes to improving the value of the WEB site. The miles are totaled for each user, and the realization value is distributed based on the total value.

  This makes it possible to appropriately distribute the realization value even to users who actively update the blog and increase the popularity of the WEB site. Similarly, the realization value can be appropriately distributed to users who actively issue mail magazines to increase the reputation of the WEB site. Furthermore, even for users who do not write blogs or publish e-mail magazines, or simply browse these, miles for activities that increase the value of the WEB site as the number of page views increases. Is granted. As a result, such users are encouraged to act to increase the popularity and evaluation of the WEB site more and more by being able to gain benefits by evaluating the popularity and evaluation of the WEB site. As a result, the value of the WEB site can be improved.

  In addition, even immediately after opening a blog, miles are immediately granted for the activity of opening the blog. Furthermore, miles are awarded when the blog is displayed by a visitor's visit. In this way, any activity that leads to an increase in the value of the WEB site can receive miles according to the content of the activity, and can receive the realization value based on the evaluation value. As a result, it is possible to motivate users who have newly opened blogs and to improve their motivation for blogs, and as a result, to encourage such users' active activities and increase the value of the WEB site. Can be improved.

  More specifically, in this embodiment, the evaluation value of the mile at that time is obtained in response to the user's activity, and the realization value is distributed based on this evaluation value. In this case, for example, the more activities that improve the value of the WEB site, the more the self-miles can be increased and the realization value can be distributed at that time. As a result, the activity of improving the value of the WEB site Can be given a great incentive.

(3) Effects of the embodiment According to the above configuration, the activity for improving the value of the WEB site by assigning the corresponding mile and distributing the realized value corresponding to the user's activity related to the WEB site. Profits can be quickly distributed even to users who have performed.

  Also, by disclosing the mileage evaluation value, the user can know the value of the mile that he owns at any time. As a result, incentives can be given to activities that further increase the value of the WEB site.

  Furthermore, by executing the process of exchanging cash equivalents according to the user's instructions, the user can concentrate on activities that increase or increase the value of the miles with a sense of security that the miles can be exchanged for cash equivalents at any time. can do. This also provides incentives for activities that further increase the value of the WEB site. In addition, users can be motivated to keep their miles and concentrate on activities that increase their mileage value rather than exchanging them for cash equivalents, which further increases the value of the WEB site. Incentives can be given for activities to enhance.

  Further, when user A with user ID “111” joins (when mileage starts at 1 mile = 1 yen (mile unit price)), 100 points are used. . The basis of the calculation is 100 yen (commodity price) / 1 yen (mile unit price) * (user A point interlock start reference rate: 1 mile = 1 point) = 100 points.

  After that, when the value of the WEB site increases and 1 mile = 2 yen, the same 100 yen content can be purchased with 50 points. The basis of the calculation is 100 yen (commodity price) / 2 yen (mile unit price) * (linkage start reference rate of user A's points: 1 mile = 1 point) = 50 points.

  However, when user B with user ID “222” who newly joined the WEB site and started value linking in a state where 1 mile = 2 yen has been used, the linking start reference rate of user B is 1 mile = Because it is 2 points, the same 100 yen content is purchased for 100 points. The basis of the calculation is 100 yen (commodity price) / 2 yen (mile unit price) * (linkage start reference rate of user B points: 1 mile = 2 points) = 100 points.

  On the WEB site, if the mouse is over a product displayed as 100 yen, the user A may display “50 points” and the user B may display “100 points”.

  Further, when the user contributes on the WEB site and acquires a new mile, the point value is further calculated after the mile is given. In this way, the “market price” of points is calculated individually for each user. As a result, the user will receive substantially the same benefits as receiving points.

  In the above example, when user A contributes 10 miles or so when the price is 1 mile = 2 yen, user A is awarded points equivalent to 20 yen. The basis of calculation is 10 miles (number of miles granted) * 2 yen (unit price of miles) / (linkage start reference rate of user A's points: 1 mile = 1 point) = 20 yen.

  On the other hand, when user B contributes the same amount equivalent to 10 miles, user B is awarded points equivalent to 10 yen. The calculation basis is 10 miles (granted mileage) * 2 yen (mile unit price) / (user B point linked start reference rate: 1 mile = 2 points) = 10 yen.

  Further, the value linked termination request includes both cases where the WEB site itself is closed and settled, and withdrawal is based on the user's intention. This linked termination reference rate is used when the points linked to the miles given to the user during the operation of the WEB site are settled.

  If the value of the WEB site is further increased and 1 mile = 3 yen is the mile unit price, 1 mile = 3 points will be the linked termination reference rate used for point settlement. For user A who has started linking at 1 mile = 1 point, the WEB site management side pays out 3 yen per point to the point issuance / management side and settles it. The calculation basis is 1 point * (user A linked end reference rate: 1 mile = 3 points) / (user A point linked start reference rate: 1 mile = 1 point) = 3 yen.

  On the other hand, when the user B completes the interlocking at the same time, the WEB site management side pays out 1.5 points per point to the point issuing / management side and settles it. The calculation basis is 1 point * (user B linked end reference rate: 1 mile = 3 points) / (user B point linked start reference rate: 1 mile = 2 points) = 1.5 yen.

  Conversely, if the withdrawal / WEB site is closed at a price equivalent to 1 mile = 0.5 yen, 1 mile = 0.5 points will be the linked termination reference rate.

  For user A who has started linking at 1 mile = 1 point, the WEB site management side pays out 0.5 points per point to the point issuance / management side and settles it. The calculation basis is 1 point * (user A linked end reference rate: 1 mile = 0.5 points) / (user A point linked start reference rate: 1 mile = 1 point) = 0.5 yen.

  On the other hand, when the user B finishes interlocking at the same time, the WEB site operating side pays out 0.25 yen per point to the point issuing / operating side and settles it. The basis of calculation is 1 point * (user B linked end reference rate: 1 mile = 0.5 points) / (user B point linked start reference rate: 1 mile = 2 points) = 0.25 yen.

  As a result, users who actively own points can be invited to the WEB site, and the value of the WEB site can be further increased. Furthermore, it is possible to actively use the so-called stored points given at other sites. In the actual operation, in the case of a point system that operates at 1 point = 1 yen equivalent, in the above example, 3 points are paid for 3 yen per point so that the rate is not adversely affected. In the case of granting to the user or paying 1.5 yen per point, in the case of giving 1.5 points to the user or paying 0.25 yen per point, give 0.25 points to the user. You may pay for it.

(4) Second Embodiment FIG. 12 is a block diagram showing a system 11 according to a second embodiment of the present invention. In response to a user operation, the system 11 exchanges the points held by the user for the miles described above with respect to the first embodiment. This system 11 is configured in the same way as the system 1 of the first embodiment except that a configuration for exchanging points owned by this user for miles is added. This point is a cash equivalent that can be used as cash or converted into cash.

  In this system 11, the management server 12 is a server related to points owned by the user. The management server 12 manages points owned by the user.

  The management server 16 is configured in the same manner as the management server 6 described above in the first embodiment except that the processing related to the exchange of points held by the user is executed. Here, the management server 16 causes the user terminal 3 to display a mile exchange processing screen upon access from the user terminal 3. When the user terminal 3 receives an input such as a user ID from the user, the user terminal 3 accesses the management server 12 to acquire the number of points held by the user, and displays the number of points. In this state, when the user terminal 3 receives an input of the number of points to be exchanged for a mile from the user and transmits a request for exchange to the management server 16, the management server 16 corresponds to the number of points accepted for the exchange. And adding the number of miles calculated based on the evaluation value of the mile immediately before the request for the exchange to the total number of distributed miles (total number of distributed activity units). It goes without saying that the management server 16 executes a corresponding settlement process with the management server 12 in conjunction with this series of processes. Here, the exchange rate at the time of the exchange may be higher than the evaluation amount of the previous mile. This is to collect a fee at the time of exchange, and to suppress the increase in the number of miles compared to the realization value balance and raise the mileage evaluation value.

  As shown in FIG. 13 in comparison with FIG. 8, the management server 16 is further provided with a mileage increase exchange unit 6P as an activity unit increase exchange unit for processing these points. Further, as shown in FIG. 14, the management server 16 executes processing corresponding to the mileage increase exchanging unit 6P. In other words, in this process, the management server 16 receives an input of points to be exchanged (SP21-SP22), and adds the amount corresponding to the points to the balance of the realized value (SP23). In addition, the number of miles calculated based on the evaluation value of the mile immediately before the request for the exchange is added to the total number of distributed miles (total number of distributed activity units) (SP24), and settlement with the management server 12 related to the points is performed. The process is executed to return to the original process (SP25-SP26).

  In this embodiment, in accordance with a user instruction, the user's point is converted into a mile and updated, and by increasing the amount corresponding to this point, the user managed by the other management server 12 Can be captured, and so-called dead points can be effectively used, so that the value of the WEB site can be further improved.

(5) Third Embodiment FIG. 15 is a block diagram showing a system 21 according to a third embodiment of the present invention. The system 21 is configured in the same way as the system described above for the first or second embodiment except that the configuration of the management server 26 is different. The management server 26 is configured in the same manner as the management server described above with respect to the first or second embodiment, except that it includes processing relating to customer analysis.

  That is, the management server 26 includes a customer database in which users and viewers are registered, and updates the customer database by access by the user terminal 3 and the viewer terminal 4 or the like. The registration in the customer database is executed by user registration, for example.

  In the management server 26, the customer analysis unit 26A applies the CRM (Customer Relationship Management) method, for example, based on this customer database, analyzes the activities of users and viewers of the WEB site, and creates an analysis report. To do. In the management server 26, the realization value storage unit 6I (see FIG. 8) sells the analysis report in response to receiving the information indicating that the analysis report is sold together with the information indicating the sales price. At least a part of the price, for example a predetermined percentage, is stored in addition to the realized value.

  As a result, as shown in FIG. 16, according to this embodiment, the management server 26 adds the realization value related to the sales of the analysis report to the balance of the realization value and returns to the original processing procedure by selling the analysis report. (SP31-SP32-SP33).

  In this embodiment, the hidden property of the WEB site is obtained by adding at least a part of the corresponding sales price, for example, a predetermined ratio, to the total realization value by selling the analysis report analyzing the activity history of the customer. Can be appropriately distributed together with profits from advertisements, and an incentive to increase the distribution value received by the user can be obtained. As a result, the value of the WEB site can be further improved. Further, the user can provide an incentive to provide a more appropriate activity history to the server, increase the total distributed value of the WEB site, and thereby increase the distributed value received by the user.

(6) Fourth Embodiment FIG. 17 is a block diagram showing a system 31 according to a fourth embodiment of the present invention. In the above-described embodiment, the system 31 apparently does not display the existence of a mile, but displays the evaluation value of the WEB site and the evaluation value of the mile given to each user using only the points. The management server 36 in the system 31 is configured in the same manner as the management server of the system described above with respect to the first to third embodiments, except for the configuration related to the display processing by this point.

  FIG. 18 is a functional block diagram showing the configuration of the management server 36 in comparison with FIG. The management server 36 includes an information disclosure unit 6L-1 instead of the information disclosure unit 6L. When the information disclosure unit 6L-1 displays the evaluation value of the mileage given to each user for each user, the information disclosure unit 6L-1 obtains the evaluation value of the point corresponding to the user ID of the user to display from the point evaluation value calculation unit 6S The mileage evaluation amount for the user is read as the evaluation amount of the points owned by the user and displayed on the user terminal 3 of the user. Specifically, for example, when the user terminal 3 receives a mileage evaluation amount display request operation from the user A whose user ID is “111”, the management server 36 receives the request from the user terminal 3. And accept. The user terminal 3 is “currently 1 point = 3 yen” based on “1 mile = 1 point” which is the reference start rate of the user and the mileage evaluation value “1 mile = 3 yen” at that time. Is displayed. Similarly, for the user with the user ID “222” whose link start reference rate is “1 mile = 2 points”, the same calculation is performed and “currently 1 point = 1.5 yen” is displayed. As described above, in this embodiment, since the miles are not displayed at all, and the evaluation value of the point that each user is familiar with is displayed, each user is more familiar with the increase in the evaluation value of the point. I can feel it. Of course, since each evaluation value is displayed for each user and further for each point, the user can immediately realize the change in the value of his / her points without going through miles by simply requesting the start of value linkage. it can.

  FIG. 19 is a flowchart showing the processing procedure of the management server 36 in comparison with FIG. Instead of the information disclosure process SP11, an information disclosure process SP11-1 is performed. Specifically, as described above, the information disclosure unit 6L-1 transmits data so that the user terminal 3 displays the point evaluation amount calculated for each user and each point type.

(7) Fifth Embodiment FIG. 20 is a block diagram showing a system 41 according to a fifth embodiment of the present invention. In this system 41, the management server 46 includes a point balance log 6W as a cash equivalent storage unit, and the management server 12 that manages points further includes a point balance update notification unit 12A. The first to fourth embodiments are configured in the same manner as the system management server described above. The point balance log 6W stores the balance of points owned by each user for each user and for each point. Further, in response to receiving a notification that the balance of the user's points has been updated from the point balance update notification unit 12A included in the management server 12 for managing points, the point balance update unit 6WA, which will be described later, receives this point balance log. The latest point balance is stored in 6W.

  FIG. 21 is a functional block diagram showing the configuration of the management server 46 in comparison with FIG. The management server 46 further includes a point balance update unit 6WA as a cash equivalent balance update unit. The management server 46 includes a point evaluation amount calculation unit 6SA instead of the point evaluation amount calculation unit 6S.

  Here, the point balance log 6W stores the balance of points owned by the user. The point balance update unit 6WA stores the user's ownership stored in the point balance log 6W in response to receiving information on the change in the balance of the points owned by the user from the point balance update notification unit 12A of the management server 12. Update the balance of points.

  When the linked start reference rate storage unit 6R stores the linked start reference rate of the user and the user who owns the points and the points updated by the point balance update unit 6WA, The point evaluation amount is calculated based on the balance updated by the point balance update unit 6WA.

  FIG. 22 is a flowchart showing the processing procedure of the management server 46 related to these processes. The management server 46 updates the balance of the points owned by the user by using the points or acquiring the points by the user, and further calculates an evaluation value of the points. In the calculation of the point evaluation amount, when the link start reference rate storage unit 6R stores the link start reference rate of the user, the point evaluation amount is calculated based on the balance updated by the point balance update unit 6WA. Calculate (SP51-SP53).

  More specifically, for example, when a user makes a value-linked request for a certain point and then purchases and receives 1000 points newly, the management server 46 receives the 1000 For the points, the evaluation amount is calculated according to the mileage value link on the WEB site. Therefore, when making a value-linked request, the mile unit price is 1 mile = 1 yen, the linking start standard rate is 1 mile = 1 point, and when receiving 1000 points, the mile unit price is 1 mile = 3 yen. In that case, the user will feel 1000 points as a value of 3000 yen. As described above, the management server 46 according to the present embodiment uses the evaluation value of the increased point as the mileage evaluation amount each time the point once the user starts value linkage even when the point is increased later. Can be linked to

(8) Sixth Embodiment In this type of advertising method, in accordance with an advertiser's instruction, not only the WEB site or blog author who installed the advertisement but also the user related to the advertiser browses the advertisement. Alternatively, when an advertisement is clicked, an advertisement fee may be paid to the user. However, such an action is only appropriate for the user and is not appropriate. Therefore, in the present embodiment, a configuration for canceling the incentive of such an action is provided.

  In other words, in the present embodiment, by distributing the advertising fee among all users of the WEB site, it is possible to dilute the outstanding profit of the advertising fee due to this kind of fraud. Therefore, in this embodiment, the advertisement fee distributed to the blogger is also given by points through miles.

  23 is a block diagram showing a system 51 according to the sixth embodiment of the present invention in comparison with FIG. In this system 51, a management server 56 is provided instead of the management server 6.

  FIG. 24 is a functional block diagram showing the configuration of the management server 56 in comparison with FIG. In the management server 56, an advertisement fee calculation unit 6X is provided to calculate an advertisement fee to be given to the blogger by performing the advertisement. In this embodiment, the advertisement fee table 6A is set so as to be used for calculation of the advertisement fee.

  The mile conversion unit 6Y converts the advertising fee calculated by the advertising fee calculation unit 6X into miles. Note that this conversion into miles may be performed collectively at the time of payment settlement of the advertisement fee to the blogger, or may be performed every time the advertisement is executed.

  In this embodiment, fraudulent acts such as bloggers can be reduced by executing advertising charges distributed to bloggers or the like by miles.

(9) Seventh Embodiment FIG. 25 is a block diagram showing a system 61 according to a seventh embodiment of the present invention. In this system 61, a management server 66 is provided. FIG. 26 is a functional block diagram showing the management server 66. The management server 66 further includes an advertisement cooperation fee calculation unit 6Z in addition to the configuration of each embodiment described above, and further includes a point evaluation amount calculation unit 6SA instead of the point evaluation amount calculation unit 6S. Further, the management server 66 includes an advertisement fee table 6AA instead of the advertisement fee table 6A.

  Here, the management server 66 is provided with a configuration for grasping a user who has viewed and clicked on an advertisement with respect to the advertisement provided on the WEB page by a known tracking method. The advertisement cooperation fee calculation unit 6Z calculates, based on the advertisement fee table 6AA, the user who has viewed and clicked on the advertisement grasped by this tracking configuration to pay the advertisement fee due to the advertisement by points.

  In response to this, the point evaluation amount calculation unit 6SA executes a series of processes in the same manner as the corresponding configuration according to each of the above-described embodiments. Furthermore, in this embodiment, the point evaluation amount calculation unit 6SA determines the link start reference rate for the user to which points are given and the points calculated by the advertisement cooperation fee calculation unit 6Z by accessing the link start reference rate storage unit 6R. When the storage unit 6R stores the interlock start reference rate, the evaluation value of the points calculated by the advertisement cooperation fee calculation unit 6Z is subtracted from the evaluation value of the points held by the user. Thereby, in this embodiment, the same amount as the value obtained by the user by browsing or clicking on the advertisement is deducted, and the incentive of such an action can be canceled.

  Specifically, for example, when a user obtains 10 points for viewing an advertisement based on the advertisement fee table 6AA, the linked start reference rate of the user is 1 mile = 1 point, and the mile unit price at the time of advertisement cooperation is If 1 mile = 2 yen, the user will get a value of 10 points = 20 yen.

  However, according to this embodiment, the point evaluation amount calculation unit 6SA deducts 10 points = 20 yen from the user's points. That is, in the above case, 10 points = 20 yen equivalent is deducted, so the added value obtained by the advertising cooperation is just canceled in the point value calculation.

  Therefore, for the user, the incentive for the act of browsing or clicking the advertisement in vain becomes zero, and an incentive to increase the evaluation value of the points owned by the user through contribution to the WEB site can be obtained.

(10) Eighth Embodiment FIG. 27 is a diagram showing a system 71 according to an eighth embodiment of the present invention. In this system 71, a value interlock start request is received by the management server 76 for a plurality of points respectively managed by the plurality of management servers 12. In addition, the management server 76 manages a plurality of WEB sites, and calculates a mileage evaluation amount for each WEB site. In this case, the mileage evaluation may be calculated collectively for all or part of the plurality of WEB sites. This embodiment is configured in the same manner as the above-described embodiment except that a plurality of points and miles are processed.

  Therefore, in this embodiment, in the management server 76, the interlock start reference rate storage unit 6R sets and stores the interlock start reference rate for each point type, and the point evaluation amount calculation unit 6S For each type, the evaluation value of the corresponding point is calculated.

  According to this embodiment, whether the value link request is processed for a plurality of points or the mile is managed for a plurality of WEB sites, the same effect as the above-described embodiment is obtained. be able to.

(11) Other Embodiments In the above-described embodiment, the specific configuration suitable for the implementation of the present invention has been described in detail. However, the present invention is within a range that does not depart from the spirit of the present invention. The configuration of the above-described embodiment can be variously changed.

  That is, in the above-mentioned embodiment, the case where the sales of the product are calculated corresponding to the actual revenue of the advertising fee by calculating the advertising fee etc. upon receiving the notification of the sale confirmation from the advertiser server is described. However, the present invention is not limited to this, and the realization value may be calculated by estimating the advertising fee determined by the purchase notification of the product.

  Further, in the above-described embodiment, the case where the present invention is applied to a WEB site related to a blog and mileage is granted for writing, updating, issuing an e-mail magazine, and applying for a blog has been described. The mileage may be given not only by receiving a mail magazine but also by user registration.

  In the above-described embodiment, the case where the mileage evaluation value is processed in relation to this point on the premise of the point having a fixed economic value given at another site has been described. Not limited to this, the present invention can be widely applied to the case where the same processing is executed with miles provided at other sites similar to the WEB site according to the above-described embodiment.

  Further, in the above-described embodiment, the case where the present invention is applied to the WEB site related to the blog has been described. However, the present invention is not limited to this, the site using various communities, the site using the mailing list, the news, the weather forecast, etc. It can be widely applied to sites that provide various contents such as music, sites that provide various tools such as programs, and can be widely applied to various user activities on these various sites.

DESCRIPTION OF SYMBOLS 1, 11, 21 System 2 WEB server 3 User terminal 4 Reader terminal 5 Advertiser server 6, 12, 16, 26 Management server 8 Advertiser terminal

Claims (12)

In a WEB site management server that manages a WEB site that summarizes a user's WEB pages accessible from the public via a communication network,
A user identification information storage unit for storing user identification information for identifying the user;
A realization value storage unit that stores at least a part of the advertising fee of the advertisement that has been implemented as realization value in response to receiving information indicating the implementation of the advertisement provided on the WEB site;
In response to receiving the information indicating the user's activity related to the WEB site via the communication network, an activity unit corresponding to the content of the activity is assigned, and the activity unit is used for the activity. An activity unit giving unit for storing the user in association with the user identification information;
A total distributed value calculating unit that calculates a balance of the realized value immediately before the activity unit granting unit grants the activity unit as a total distributed value;
A distribution activity unit total number calculation unit that calculates the total number of distribution activity units by adding the activity units that the activity unit grant unit gives to the balance of the activity units immediately before the activity unit grant unit gives the activity units;
By distributing the total distributed value calculated by the total distributed value calculating unit based on the total distributed activity unit calculated by the total distributed activity unit calculating unit, the evaluation value of the activity unit is calculated and stored. Activity unit evaluation amount calculation part,
About the cash equivalent that can be used as cash owned by the user or can be converted into cash, the activity unit immediately before receiving the value-linked start request in response to receiving the value-linked start request with the activity unit Based on the evaluation amount, the interlock start reference rate storage unit that calculates the interlock start reference rate indicating the relationship between the activity unit and the cash equivalent, and stores it in association with the user identification information of the user,
Cash equivalent evaluation amount calculation unit for calculating an evaluation amount of the cash equivalent based on the interlocking start reference rate stored in the interlocking start reference rate storage unit and the evaluation amount of the activity unit calculated by the activity unit evaluation amount calculation unit WEB site management server comprising:   For the cash equivalent that received the value-linked start request, in response to receiving the value-linked end request, based on the evaluation value of the activity unit immediately before receiving the value-linked end request, the activity unit and the The WEB site management server according to claim 1, further comprising a linked end reference rate storage unit that calculates a linked end reference rate indicating a relationship with a cash equivalent and stores the calculated link end reference rate in association with the user identification information of the user. .   3. The WEB site management according to claim 1, further comprising: an information disclosure unit that stores information indicating the evaluation amount of the activity unit calculated by the activity unit evaluation amount calculation unit in a state in which the public can view the information. server.   The cash equivalent evaluation amount information storage unit that stores the evaluation value of the cash equivalent calculated by the cash equivalent evaluation amount calculation unit in a state that the user can view the cash equivalent evaluation value. A server for managing the WEB site described in 1.   From the user, for a part or all of the activity unit stored in association with the user identification information, in response to accepting an exchange request to a cash equivalent that can be used as cash or can be converted into cash, An activity unit decrease exchanging unit that subtracts the amount calculated based on the evaluation value of the activity unit immediately before accepting the exchange request from the realization value balance and deducts the number of activity units from the total number of distributed activity units. Item 5. The server for managing a WEB site according to any one of items 1 to 4.   From the user, for the cash equivalent that can be used as cash or cashable, in response to accepting the exchange request to the activity unit, the amount desired to be exchanged is added to the balance of the realized value, The activity unit increasing exchange unit further adding an activity unit number calculated based on the evaluation value of the activity unit immediately before receiving the exchange request to the total number of distributed activity units. A server for managing the WEB site described in 1.   The realization value storage unit receives the information indicating the sales of the analysis report created based on the activity history of the user on the WEB site together with the information indicating the sales price of the sales. The WEB site management server according to claim 1, wherein at least a part of the sales price is stored in addition to the realization value. A cash equivalent storage unit for storing a balance of the cash equivalent owned by the user;
A cash equivalent balance updating unit that updates the balance of the cash equivalent owned by the user in response to receiving information on a change in the balance of the cash equivalent owned by the user;
The cash equivalent evaluation amount calculation unit stores the linkage start reference rate for the user who owns the cash equivalent and the cash equivalent updated by the cash equivalent balance update unit. 8. The WEB site management server according to claim 1, wherein an evaluation amount of the cash equivalent is calculated based on the balance updated by the cash equivalent balance update unit. . Of the advertising fee associated with the implementation of the advertisement, further comprising an advertising cooperation fee calculating unit that calculates a cash equivalent to be paid to a user who browsed or selected the advertisement,
The cash equivalent evaluation amount calculation unit calculates the link start reference rate storage unit for the user who pays the cash equivalent and the cash equivalent calculated by the advertising cooperation fee calculation unit, and the link start reference rate storage unit stores the link start reference rate. 9. The cash equivalent value calculated by the advertising cooperation fee calculation unit for the user is subtracted from the cash equivalent value held by the user. 9. A server for managing the WEB site described in 1. The interlock start reference rate storage unit stores the interlock start reference rate for each type of cash equivalent,
The WEB site management server according to any one of claims 1 to 9, wherein the cash equivalent evaluation amount calculation unit calculates an evaluation amount of the corresponding cash equivalent for each type of the cash equivalent. . In a management method in which a management server manages a WEB site in which user WEB pages accessible from the public via a communication network are collected.
A user identification information storing step in which the management server stores user identification information for identifying the user;
A realization value storing step of storing at least a part of an advertising fee of the advertisement that has been implemented as realization value in response to receiving information indicating the implementation of the advertisement provided on the WEB site;
In response to receiving information indicating the activity of the user related to the WEB site via the communication network, an activity unit corresponding to the content of the activity is assigned, and the activity unit is assigned to the user who performed the activity. An activity unit granting step for storing in association with the user identification information;
In the activity unit granting step, a total distributed value calculating step of calculating a balance of the realized value immediately before the management server grants the activity unit as a total distributed value;
In the activity unit granting step, the total number of distributed activity units calculated by adding the activity units assigned by the management server to the balance of the activity units immediately before the management server grants the activity units. A calculation step;
In the total distributed value calculation step, the total distributed value calculated by the management server is distributed based on the total number of distributed activity units calculated by the management server in the distributed activity unit total number calculation step. An activity unit evaluation amount calculating step of calculating and storing an evaluation amount of the activity unit;
About the cash equivalent that can be used as cash owned by the user or can be converted into cash, the activity unit immediately before receiving the value-linked start request in response to receiving the value-linked start request with the activity unit A link start reference rate storage step for calculating a link start reference rate indicating a relationship between the activity unit and the cash equivalent based on the evaluation amount, and storing the link in association with the user identification information of the user;
Cash that calculates an evaluation value of the cash equivalent based on the interlocking start reference rate stored in the management server and the evaluation value of the activity unit calculated in the activity unit evaluation value calculation step in the interlocking start reference rate storage step A management method including a step of calculating an equivalent value. In a management program for causing a management server to manage a WEB site that summarizes a user's WEB pages accessible from the public via a communication network,
A user identification information storing step of storing user identification information for identifying the user in the management server;
A realization value storage step of storing at least a part of the advertising fee of the advertisement that has been implemented as realization value in response to receiving information indicating the implementation of the advertisement provided on the WEB site;
In response to receiving information indicating the activity of the user related to the WEB site via the communication network, an activity unit corresponding to the content of the activity is assigned, and the activity unit is assigned to the user who performed the activity. An activity unit granting step for storing in association with the user identification information;
In the activity unit granting step, a total distributed value calculating step for calculating a balance of the realized value immediately before the management server grants the activity unit as a total distributed value;
In the activity unit granting step, the total number of distributed activity units calculated by adding the activity unit assigned by the management server to the balance of the activity units immediately before the management server grants the activity unit. A calculation step;
In the total distributed value calculation step, the total distributed value calculated by the management server is distributed based on the total number of distributed activity units calculated by the management server in the distributed activity unit total number calculation step. An activity unit evaluation amount calculating step of calculating and storing an evaluation amount of the activity unit;
About the cash equivalent that can be used as cash owned by the user or can be converted into cash, the activity unit immediately before receiving the value-linked start request in response to receiving the value-linked start request with the activity unit A link start reference rate storage step for calculating a link start reference rate indicating a relationship between the activity unit and the cash equivalent based on the evaluation amount, and storing the link in association with the user identification information of the user;
In the interlock start reference rate storage step, the interlock start reference rate stored by the management server and the activity unit evaluation amount calculation step, the cash equivalent of the cash equivalent is calculated based on the activity unit evaluation amount calculated by the management server. A management program that executes a cash equivalent evaluation amount calculating step for calculating an evaluation amount.

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