JP2011128968A - Server device for providing web page, terminal device, web server device, program, and web page data - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a web page having high convenience to a web page browser and provider. <P>SOLUTION: A user terminal 12 sequentially transmits operation log data showing an operation performed by a user to a change instruction server 13 in accordance with web page browsing. The change instruction server 13 stores operation log data received from any user terminal 12 in the past in an operation log DB. The change instruction server 13 extracts operation log data having predetermined similarity to operation log data newly received from the user terminal 12 from an operation log DB, and generates instruction data for instructing the user to highlight content in a web page recommended to the user on the basis of the extracted operation log data. The user terminal 12 changes display to the web page according to instruction data transmitted to the user terminal 12 from the change instruction server 13. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a technology for providing a Web page.

  Conventionally, the content of a web page can be improved by counting the number of times a web page is opened by an arbitrary viewer or the number of times an object in the web page is clicked and providing the result to the web page provider. To do is widely done. This is generally called access log analysis.

  In addition, by displaying the counted number of times of browsing, the number of clicks, etc. on the web page, or changing the arrangement of objects in the web page according to the number of clicks, the convenience of the web page viewer A technique for enhancing the above has also been proposed (for example, Patent Document 1).

JP 2003-337775 A

  If the display method of the Web page can be changed according to the browser user's preference, information that is highly convenient for the viewer can be provided. In addition, if the clicked portion can be highlighted almost in real time on the same Web page being browsed by another viewer in accordance with the click operation of a certain viewer on the Web page, In some cases, the user's operation can be determined with reference to the current operation of the viewer. In addition, for example, if a Web page on which the operation content of another viewer is displayed by highlighting or the like is provided to the Web page provider in almost real time, the Web page provider can select any Web page provided by the Web page provider. Since it is possible to intuitively understand how the user is browsing, it is easy to improve the content of the Web page.

  In the case of the technique proposed in Patent Document 1 described above, the web page count display and the content display position are directly changed according to the click operation of an arbitrary viewer. It is difficult to provide a Web page or a Web page whose display changes temporarily.

  An object of the present invention is to provide a Web page that is highly convenient for a Web page viewer or provider by an approach different from the technique proposed in Patent Document 1.

In order to achieve the above object, the present invention provides:
An operation log indicating an operation performed on the Web page displayed according to the Web page data by the user of the terminal device from an arbitrary terminal device that has acquired Web page data instructing display of the Web page Receiving means for receiving data;
Generating means for generating instruction data for instructing the sound correction associated with the correction of the display of the Web page or the display of the Web page, based on the operation log data received by the receiving means;
A server apparatus comprising: a transmission unit that transmits instruction data generated by the generation unit to an arbitrary terminal device that has acquired the Web page data (first embodiment).

In the first embodiment above,
The receiving means receives a request for web page data stored in a web server device from an arbitrary terminal device,
The transmission unit transmits a request for Web page data received by the reception unit to the Web server device;
The receiving unit receives the Web page data transmitted from the Web server device as a response to the request for the Web page data transmitted by the transmitting unit;
The transmission unit may be configured to transmit the Web page data received by the reception unit to the terminal device that requested the Web page data (second embodiment).

In the first or second embodiment described above,
The generating means responds to the reception of the operation log data when the receiving means receives operation log data indicating an operation performed on a Web page displayed according to one Web page data in one terminal device. Generating instruction data for instructing display or pronunciation regarding the position where the operation is performed on the Web page,
When the generation means generates the instruction data for instructing the display or sound generation related to the position, the transmission means sends the instruction data to the Web page according to the Web page data according to the generation of the instruction data. A configuration of transmitting to another terminal device that is different from the one terminal device displaying the message may be employed (third embodiment).

In the first or second embodiment described above,
Comprising storage means for storing operation log data received in the past by the receiving means;
The operation log data is the time data indicating the time when the operation indicated by the operation log data is executed or the operation indicated by the operation log data is executed from the timing when a specific event occurs in the terminal device that executed the operation. Including elapsed time data showing the elapsed time up to the time,
The generation unit stores operation log data indicating operation related to a position on the Web page performed on the Web page displayed according to one Web page data in one or a plurality of terminal devices, and stored in the storage unit Extracted from the log data, and the display or pronunciation related to the position on the Web page where the operation indicated by the extracted operation log data is performed, the time indicated by the time data included in each of the extracted operation log data or the A configuration for generating instruction data to be executed in time series according to the elapsed time indicated by the elapsed time data may be employed (fourth embodiment).

The present invention also provides:
An operation performed on the Web page displayed according to the Web page data in the one terminal device by the user of the one terminal device from the one terminal device that acquired the Web page data instructing the display of the Web page Receiving means for receiving operation log data indicating
Generating means for generating instruction data for instructing the sound correction associated with the correction of the display of the Web page or the display of the Web page, based on the operation log data received by the receiving means;
A server device comprising: a transmission unit that transmits the instruction data generated by the generation unit to a Web server device that transmits the Web page data to an arbitrary terminal device (fifth embodiment).

In any of the first to fifth embodiments described above,
The instruction data instructs to change or pronounce the display of the Web page displayed on the one terminal device when a predetermined time has elapsed from the timing at which the specific event occurs in the one terminal device. A configuration may be employed (sixth embodiment).

In any of the first to sixth embodiments described above,
The receiving means receives attribute data indicating an attribute of the terminal device or an attribute of a user of the terminal device from the terminal device that is the transmission source of the operation log data,
The generation unit may generate the instruction data based on the attribute data received by the reception unit (seventh embodiment).

In any of the first to seventh embodiments described above,
The instruction data is an instruction to change the display of an area other than the area that prompts the user of the terminal device in the Web page displayed on the terminal device that is the transmission source of the operation log data received by the receiving unit. The configuration may be adopted (eighth embodiment).

In any of the first to eighth embodiments described above,
The receiving means receives data indicating whether or not instruction data needs to be transmitted from the terminal device;
The transmission means may be configured to transmit the instruction data only when the data indicating the necessity received by the reception means indicates that the instruction data needs to be transmitted. Embodiment).

In any of the first to third and fifth embodiments described above,
Comprising storage means for storing operation log data received in the past by the receiving means;
The generating unit is based on operation log data indicating an operation having a predetermined similarity with the operation indicated by the operation log data received by the receiving unit among the operation log data stored in the storage unit. A configuration for generating the instruction data may be employed (tenth embodiment).

In the tenth embodiment described above,
The predetermined similarity includes a similarity related to a time at which an operation indicated by each of the operation log data stored in the storage unit and the operation log data received by the receiving unit is performed. (Eleventh embodiment).

In the tenth or eleventh embodiment described above,
The storage unit may be configured to store only operation log data selected according to a predetermined rule among operation log data received from each of a plurality of terminal devices by the receiving unit (a twelfth aspect). Embodiment).

In any of the first to third and fifth embodiments described above,
Comprising storage means for storing condition data indicating conditions for determining whether or not to transmit instruction data;
The transmission means may be configured to transmit the instruction data only when it is determined to transmit the instruction data based on the condition indicated by the condition data (a thirteenth embodiment).

The present invention also provides:
Receiving means for receiving a request for one Web page data instructing display of a Web page from one terminal device;
Transmitting means for transmitting the request for the web page data received by the receiving means to a web server device storing the one web page data;
The receiving unit receives the one Web page data transmitted from the Web server device as a response to the request for the Web page data transmitted by the transmitting unit;
The receiving unit receives operation log data indicating an operation performed on the Web page by a user of the terminal device from an arbitrary terminal device that displays the Web page according to the one Web page data;
Based on the operation log data received by the receiving means, the display of the Web page displayed according to the one Web page data is corrected, or the pronunciation is generated with the display of the Web page. And generating means for generating Web page data updated by making a change to the one Web page data,
The transmitting means provides a server device that transmits the updated Web page data generated by the generating means to the one terminal device (fourteenth embodiment).

In the fourteenth embodiment described above,
The updated Web page data generated by the generating means instructs the display of the Web page in one terminal device, and that a predetermined time has elapsed from the timing when a specific event occurs in the terminal device at the position. A configuration may be employed in which the change of the display of the Web page displayed on the one terminal device or the pronunciation is instructed by using as a trigger (fifteenth embodiment).

In the fourteenth or fifteenth embodiment described above,
The receiving means receives attribute data indicating an attribute of the terminal device or an attribute of a user of the terminal device from the terminal device that is the transmission source of the operation log data,
The generating unit may generate the updated Web page data based on the attribute data received by the receiving unit (sixteenth embodiment).

In any one of the fourteenth to sixteenth embodiments described above,
The updated Web page data is a change in display of an area other than an area that prompts the user of the one terminal device among Web pages displayed on one terminal device in accordance with the updated Web page data. A configuration for indicating may be employed (seventeenth embodiment).

In any of the fourteenth to seventeenth embodiments described above,
The receiving means receives data indicating whether or not the web page data needs to be changed from the terminal device;
The generation unit is configured to generate the updated Web page data only when the data indicating the necessity received by the reception unit indicates that the Web page data needs to be changed. (18th embodiment).

In any of the fourteenth to eighteenth embodiments described above,
Comprising storage means for storing operation log data received in the past by the receiving means;
The generating unit is based on operation log data indicating an operation having a predetermined similarity with the operation indicated by the operation log data received by the receiving unit among the operation log data stored in the storage unit. A configuration for generating the updated Web page data may be employed (19th embodiment).

In the nineteenth embodiment described above,
The predetermined similarity includes a similarity related to a time at which an operation indicated by each of the operation log data stored in the storage unit and the operation log data received by the receiving unit is performed. (20th embodiment).

In the nineteenth or twentieth embodiment described above,
The storage means may be configured to store only the operation log data selected according to a predetermined rule among the operation log data received from each of the plurality of terminal devices by the receiving means (the 21st Embodiment).

In any of the fourteenth to eighteenth embodiments described above,
Comprising storage means for storing condition data indicating conditions for determining whether or not to transmit instruction data;
The transmission means may be configured to transmit the instruction data only when it is determined to transmit the instruction data based on the condition indicated by the condition data (a twenty-second embodiment).

In any one of the first to twenty-second embodiments described above,
The operation log data corresponds to an area of the Web page displayed on the terminal device or an operation of a user of the terminal device at a timing when the operation log data is generated at the terminal device that is the transmission source of the operation log data. A configuration including data indicating the position of the cursor moving in the Web page by coordinates may be employed (a twenty-third embodiment).

In any one of the first to twenty-third embodiments described above,
The transmission unit transmits attribute data indicating the attribute of the terminal device that is the transmission source of the operation log data generated based on the operation log data received by the reception unit or the attribute of the user of the terminal device to the terminal device The configuration may be adopted (24th embodiment).

The present invention also provides:
Receiving means for receiving Web page data for instructing display of a Web page from an arbitrary Web server device;
Display means for displaying the web page according to the web page data received by the receiving means;
An operation means for receiving an instruction according to the user's operation by generating a predetermined signal according to the user's operation;
Operation log data indicating an operation performed by the user by the operation unit on the Web page displayed by the display unit is transmitted to a predetermined server device different from a Web server device that is a transmission source of the Web page data. A transmission means, and
The receiving means receives instruction data for instructing correction of display of the Web page from the predetermined server device;
The display means provides a terminal device that changes the display of the Web page according to the instruction data (a twenty-fifth embodiment).

In the twenty-fifth embodiment described above,
According to the instruction data, the display unit may change the display of the Web page triggered by a lapse of a predetermined time from the timing at which the specific event occurs (26th embodiment). .

In the twenty-fifth or twenty-sixth embodiment described above,
According to the instruction data, the display means may be configured to change the display of an area other than the area that prompts the user's attention in the displayed Web page (a twenty-seventh embodiment).

In any of the 25th to 27th embodiments described above,
The display means may be configured to change the display according to the instruction data only when the attribute of the Web page data satisfies a predetermined condition (a twenty-eighth embodiment).

In any of the 25th to 28th embodiments described above,
The display means may be configured to change the display according to the instruction data only when the current time satisfies a predetermined condition (a twenty-ninth embodiment).

The present invention also provides:
Receiving means for receiving Web page data for instructing display of a Web page from an arbitrary Web server device;
Display means for displaying the web page according to the web page data received by the receiving means;
A sounding means for sound generation accompanying the display of the web page by the display means;
An operation means for receiving an instruction according to the user's operation by generating a predetermined signal according to the user's operation;
Operation log data indicating an operation performed by the user by the operation unit on the Web page displayed by the display unit is transmitted to a predetermined server device different from a Web server device that is a transmission source of the Web page data. A transmission means, and
The receiving means receives instruction data for instructing sound generation along with the display of the Web page from the predetermined server device,
The sound generation means provides a terminal device that performs sound generation according to the instruction data (30th embodiment).

In the thirtieth embodiment described above,
According to the instruction data, the sound generation unit may be configured to generate a sound by using a predetermined time from a timing when the operation indicated by the operation log data transmitted by the transmission unit is executed. (Thirty-first embodiment).

In the thirtieth or thirty-first embodiments described above,
The sound generation means may adopt a configuration that performs sound generation according to the instruction data only when the attribute of the Web page data satisfies a predetermined condition (the thirty-second embodiment).

In any of the thirtieth to thirty-second embodiments described above,
The sound generation means may adopt a configuration that performs sound generation according to the instruction data only when the current time satisfies a predetermined condition (a thirty-third embodiment).

In any of the 25th to 33rd embodiments described above,
The operation log data is time data indicating a time at which an operation indicated by the operation log data is executed or an elapsed time from a timing at which a specific event occurs to a time at which an operation indicated by the operation log data is executed A configuration including time data may be employed (a thirty-fourth embodiment).

In any of the 25th to 34th embodiments described above,
The operation log data is a cursor that moves in the Web page in response to a user operation using the region of the Web page displayed by the display unit or the operation unit at a timing when the operation log data is generated. A configuration including data indicating the position of the position by coordinates may be employed (35th embodiment).

In any of the 25th to 35th embodiments described above,
The receiving means receives from the predetermined server device attribute data indicating an attribute of the own machine or an attribute of a user of the own machine generated in the predetermined server based on the operation log data received by the sending means,
A configuration comprising storage means for storing the attribute data received by the receiving means may be adopted (36th embodiment).

In the thirty-sixth embodiment described above,
A configuration may be employed in which the transmission means transmits the attribute data stored in the storage means to a predetermined device (a thirty-seventh embodiment).

In any of the above 25th to 37th embodiments,
The transmission means may be configured to transmit the operation log data to the predetermined server device only when the attribute of the Web page data satisfies a predetermined condition (38th embodiment).

In any one of the 25th to 38th embodiments described above,
The transmission means may be configured to transmit the operation log data to the predetermined server device only when the current time satisfies a predetermined condition (39th embodiment).

The present invention also provides:
Storage means for storing Web page data for instructing display of a Web page;
A transmission means for transmitting the Web page data to an arbitrary terminal device that is a request source,
The Web page data is a predetermined server device that is different from the Web server device in operation log data indicating an operation performed on the Web page displayed by the user of the terminal device on the terminal device according to the Web page data. A process of transmitting to the predetermined server device, a process of receiving instruction data for instructing sound generation associated with the display of the Web page or the display of the Web page, and a change of the display of the Web page according to the instruction data Alternatively, a Web server device including a program for causing the terminal device to execute a sound generation process is provided (40th embodiment).

In the forty embodiments described above,
The operation log data is an area of the Web page displayed on the terminal device at a timing when the operation log data is generated, or a position of a cursor that moves in the Web page according to a user operation on the terminal device. A configuration including data indicating by coordinates may be adopted (41st embodiment).

In the forty-first or forty-first embodiment described above,
The program directs processing for transmitting the operation log data to the predetermined server device only when a time at which the Web page is displayed on the terminal device satisfies a condition set in the terminal device. It may be adopted (42nd embodiment).

The present invention also provides:
Storage means for storing Web page data for instructing display of a Web page;
The request for the Web page data from one terminal device, the attribute data indicating the attribute of the one terminal device or the user attribute of the one terminal device, or the user of the one terminal device or the one terminal device. Receiving means for receiving identification data for identification;
Transmission means for transmitting the attribute data or the identification data received by the reception means to a predetermined server device,
The receiving unit is data transmitted from the predetermined server device as a response to the transmission of the attribute data or the identification data transmitted by the transmitting unit, and is a Web page displayed according to the Web page data Receiving instruction data, which is data for instructing pronunciation according to display correction or display of the Web page;
In accordance with the instruction data received by the receiving means, a generating means for generating updated Web page data by changing the Web page data,
The transmitting means provides a Web server device that transmits the updated Web page data generated by the generating means to the one terminal device (a forty-third embodiment).

The present invention also provides:
In a computer comprising a communication means for performing data communication with other devices via a network,
An operation log indicating an operation performed on the Web page displayed according to the Web page data by the user of the terminal device from an arbitrary terminal device that has acquired Web page data instructing display of the Web page Receive processing to receive data;
Generation processing for generating instruction data for instructing sound correction associated with correction of display of the Web page or display of the Web page based on the operation log data received in the reception processing;
A program is provided for causing an arbitrary terminal device that has acquired the Web page data to execute a transmission process for transmitting the instruction data generated in the generation process (a forty-fourth embodiment).

The present invention also provides:
In a computer comprising a communication means for performing data communication with other devices via a network,
An operation performed on the Web page displayed according to the Web page data in the one terminal device by the user of the one terminal device from the one terminal device that acquired the Web page data instructing the display of the Web page A reception process for receiving operation log data indicating
Generation processing for generating instruction data for instructing sound correction associated with correction of display of the Web page or display of the Web page based on the operation log data received in the reception processing;
A program that causes a Web server device that transmits the Web page data to an arbitrary terminal device to execute a transmission process of transmitting the instruction data generated in the generation process is provided (a forty-fifth embodiment).

The present invention also provides:
In a computer comprising a communication means for performing data communication with other devices via a network,
Processing for receiving a request for one Web page data instructing display of a Web page from one terminal device;
Processing for transmitting the request for the one web page data to a web server device storing the one web page data;
Processing for receiving the one web page data transmitted from the web server device as a response to the transmission of the one web page data request;
A process of receiving operation log data indicating an operation performed on the Web page by a user of the terminal device from an arbitrary terminal device that displays the Web page according to the one Web page data;
Based on the operation log data, the one web page data so that the display of the web page displayed according to the one web page data is corrected, or so that sound is generated with the display of the web page. Processing to generate updated web page data by making changes to
A program for executing the process of transmitting the updated Web page data to the one terminal device is provided (46th embodiment).

The present invention also provides:
Communication means for performing data communication with other devices via a network, receiving Web page data for instructing display of a Web page from an arbitrary Web server device, and according to the received Web page data, the Web page On a computer with a browser function that displays
Transmission processing for transmitting operation log data indicating an operation performed by a user to a Web page displayed according to Web page data received from one Web server device to a predetermined server device different from the one Web server device When,
A receiving process for receiving instruction data from the predetermined server device to instruct correction of the display of the Web page or sound generation associated with the display of the Web page;
In accordance with the instruction data received in the reception process, there is provided a program for executing a process of changing the display or sounding of the Web page (a 47th embodiment).

The present invention also provides:
Web page data transmitted from the Web server device to the terminal device and instructing the terminal device to display a Web page,
A predetermined server that is different from the Web server device that is the transmission source of the Web page data in operation log data indicating an operation performed by a user of the terminal device on the Web page displayed according to the Web page data in the terminal device A process of transmitting to the apparatus, a process of receiving instruction data for instructing pronunciation of the display of the Web page or the display of the Web page from the predetermined server apparatus, and a display of the Web page according to the instruction data Web page data including a program for causing the terminal device to execute a process for changing or sounding is provided (forty-eighth embodiment).

The present invention also provides:
A computer having communication means for performing data communication with other devices via a network and storing Web page data instructing display of a Web page;
The request for the Web page data from one terminal device, the attribute data indicating the attribute of the one terminal device or the user attribute of the one terminal device, or the user of the one terminal device or the one terminal device. A process of receiving identification data for identification;
Processing for transmitting the attribute data or the identification data to a predetermined server device;
Data transmitted from the predetermined server device as a response to the transmission of the attribute data or the identification data, and the pronunciation of the display of the Web page displayed according to the Web page data or the display of the Web page Processing for receiving instruction data, which is data for instructing
Processing to generate updated web page data by changing the web page data in accordance with the instruction data;
A program for executing the process of transmitting the updated Web page data to the one terminal device is provided (49th embodiment).

The present invention also provides:
From any terminal device that has received Web page data instructing display of a Web page from any of a plurality of Web server devices, the Web page displayed by the user of the terminal device according to the Web page data on the terminal device Receiving means for receiving operation log data indicating an operation performed on the device;
Storage means for storing operation log data received in the past by the receiving means;
Operation log data indicating an operation having a predetermined similarity to the operation indicated by the operation log data received from the one terminal device by the receiving unit is selected from the plurality of operation log data stored in the storage unit. Based on the selected operation log data, data selected according to a predetermined rule from data included in a plurality of Web page data transmitted from any of the plurality of Web server devices to an arbitrary terminal device Generating means for generating new web page data by combining
A server apparatus comprising: a transmitting unit that transmits the Web page data generated by the generating unit to the one terminal device (a 50th embodiment).

The present invention also provides:
In a computer having a communication means for performing data communication with other devices via a network,
From any terminal device that has received Web page data instructing display of a Web page from any of a plurality of Web server devices, the Web page displayed by the user of the terminal device according to the Web page data on the terminal device A reception process for receiving operation log data indicating an operation performed on the device;
A storage process for storing operation log data received in the past in the reception process;
Operation log data indicating an operation having a predetermined similarity to the operation indicated by the operation log data received from one terminal device in the reception process is selected from the plurality of operation log data stored by the storage process. Based on the selected operation log data, data selected according to a predetermined rule from data included in a plurality of Web page data transmitted from any of the plurality of Web server devices to an arbitrary terminal device A generation process for generating new web page data by combining
A program for causing the one terminal device to execute a transmission process for transmitting the Web page data generated in the generation process is provided (51st embodiment).

  A server device according to any one of the first to twenty-fourth embodiments of the present invention, a terminal device according to any one of the twenty-fifth to thirty-ninth embodiments, and a Web server according to any one of the forty-fourth to forty-third embodiments. According to the device, the program according to any of the 44th to 47th and 49th embodiments, or the Web page data according to the 48th embodiment, the user of the terminal device currently browsing the Web page, or In response to an operation performed by a user of another terminal device, a change in the display of the Web page or a pronunciation accompanying the display of the Web page is performed. Therefore, according to the user's preference of the terminal device, for example, by displaying an animation in a predetermined area of the Web page or performing voice guidance, it is possible to assist the user in browsing the Web page. In addition, most of the information can be provided as information for the Web page provider to improve the Web page.

  Further, according to the server device according to the 50th embodiment of the present invention or the program according to the 51st embodiment, by another terminal device that performs a similar operation pattern based on the operation pattern when browsing the Web page. A Web page that collects content that is frequently viewed is provided to the terminal device. Therefore, the user can browse the content that suits his / her preference etc. on one Web site.

FIG. 1 is a diagram showing an overall configuration of a Web page providing system according to an embodiment of the present invention. FIG. 2 is a diagram showing a functional configuration of the change instruction server according to the embodiment of the present invention. FIG. 3 is a diagram for explaining an outline of the operation of the Web page providing system according to the embodiment of the present invention. FIG. 4 is a diagram for explaining a state of data transmission / reception in the Web page providing system in the first modification of the embodiment of the present invention. FIG. 5 is a diagram for explaining how data is transmitted and received in the Web page providing system according to the second modification of the embodiment of the present invention.

[1. Embodiment]
FIG. 1 is a diagram showing an overall configuration of a Web page providing system 1 according to an embodiment of the present invention. The Web page providing system 1 includes an arbitrary number of Web servers 11, an arbitrary number of user terminals 12, and a change instruction server 13. These apparatuses can communicate data with each other via the Internet 10.

  Web server 11A, Web server 11B, and Web server 11C, and user terminal 12X, user terminal 12Y, and user terminal 12Z shown in FIG. 1 are examples of Web server 11 and user terminal 12, respectively. Further, the change instruction server 13 may be realized by a single device, or may be realized by a group of devices that operate in cooperation with each other, for example.

  The Web server 11 is a device that transmits Web page data instructing display of a Web page or the like in response to a request from an arbitrary user terminal 12. The web page data is a collection of various data such as a text file described in a language such as HTML (HyperText Markup Language) and image data specified by the text file.

  In addition to the display of the Web page, the Web page data may instruct the user terminal 12 to generate sound, execute a program, or the like as the Web page is displayed. Hereinafter, display according to Web page data, pronunciation, program execution, and the like are collectively referred to as “Web page display”. In addition, “browsing a Web page” includes an operation using an auditory sense such as viewing a moving image with sound or music reproduced on the Web page.

  The configuration and operation of the Web server 11 are the same as those of a general Web server, except that the Web page data transmitted to the user terminal 12 may include a program according to this embodiment described later.

  The user terminal 12 is an apparatus used by a web page viewer (hereinafter referred to as “user”) to browse a web page. The user terminal 12 is a general terminal device having a browser function that is a function for browsing a Web page.

  The change instruction server 13 is a server device that changes the Web page to be displayed according to the Web page data received from the Web server 11 by the user terminal 12 and provides additional information such as recommendations for the user of the user terminal 12. is there. The change instruction server 13 is realized by causing a general-purpose computer to execute processing according to the application program according to the present embodiment. The change instruction server 13 may be realized as a so-called dedicated machine.

  FIG. 2 is a diagram illustrating a functional configuration of the change instruction server 13. The change instruction server 13 generates a reception unit 131 that receives data from another device, a storage unit 132 that stores various data, and instruction data that instructs correction of the Web page displayed on the user terminal 12 Unit 133 and a transmission unit 134 that transmits data to other devices.

FIG. 3 shows an outline of the operation of the web page providing system 1 when the user of the user terminal 12X (hereinafter referred to as “user X”) operates the user terminal 12X and browses the web page as follows. It is a figure for demonstrating.
(1) The URI (Uniform Resource Identifier) of the Web page A1 is input to the browser, and the Web page A1 is displayed on the user terminal 12X for browsing.
(2) Thereafter, a banner advertisement placed on the Web page A1 is clicked, and the Web page B1 is displayed on the user terminal 12X for browsing.

  The web page A1 is displayed according to the web page data A1 transmitted from the web server 11A. Similarly, the web page B1 is displayed according to the web page data B1 transmitted from the web server 11B.

  The operation of the Web page providing system 1 shown in FIG. 3 will be described below. First, according to the input of the URI of the user X, a request for the web page data A1 is made from the user terminal 12X to the web server 11A (step S101). In response to the request, Web page data A1 is transmitted from Web server 11A to user terminal 12X (step S102).

  The user terminal 12X displays the web page A1 according to the web page data A1. With the display of the Web page A1, the user terminal 12X transmits the following data (1) to (3) to the change instruction server 13 (step S103).

(1) In the user terminal 12X, attribute data of the user terminal 12X stored in association with the URI of the web page A1. Specifically, for example, a Java (registered trademark) script included in the Web page data A1 based on a click operation, a character input operation, or the like performed when the user X browses the Web page A1 in the past using the user terminal 12X. Data generated in accordance with a Web program such as the above, or data generated in the Web server 11A and indicating the attributes of the user terminal 12X or the user X when browsing the Web page A1. Hereinafter, this type of attribute data is referred to as “specific page attribute data”. This is because this type of attribute data indicates the attribute of the user terminal 12 or the user in browsing a specific Web page.

(2) The attribute data of the user terminal 12X stored in association with the URI of the change instruction server 13 in the user terminal 12X. Specifically, when the user X browses various Web pages in the past using the user terminal 12X, the attribute data (1) described above transmitted to the change instruction server 13 or the clicks performed on the Web page Data generated in the change instruction server 13 based on operation log data generated in response to an operation, a character input operation, etc., and transmitted to the change instruction server 13, and the user terminal 12X or user at the time of browsing various web pages Data indicating the attribute of X. Hereinafter, this type of attribute data is referred to as “arbitrary page attribute data”. This is because this type of attribute data indicates the user terminal 12 or the attributes of the user in browsing a plurality of arbitrary Web pages.

(3) Operation log data indicating that the uppermost specific area of the Web page A1 is displayed on the user terminal 12X.

  The specific page attribute data and the arbitrary page attribute data are transmitted from the user terminal 12 to the change instruction server 13 in accordance with, for example, HTTP Cookie (hereinafter simply referred to as “Cookie”).

  The specific page attribute data is data exchanged between the Web server 11 and the user terminal 12 by Cookie, and is generated and updated in the Web server 11 and transmitted to the user terminal 12 and stored. It is. Similarly, the arbitrary page attribute data is generated and updated in the change instruction server 13, transmitted to the user terminal 12 and stored.

  The operation log data is performed by the browser as a result of the user's operation such as that indicating that the user's operation itself such as a click has been performed, and that a specific area of the Web page is displayed according to the user's operation. Some of them show processing. The operation log data transmitted to the change instruction server 13 in step S103 is the latter. Hereinafter, the user's operation and the processing performed by the browser in accordance with the user's operation are collectively referred to simply as “operation”.

  In the present embodiment, all operation log data includes time data indicating the time when the operation indicated by the operation log data is executed. The change instruction server 13 can calculate the time from the specific reference time to the execution timing of each operation based on the time data included in the operation log data. The specific reference time is, for example, the time when a Web page is first opened or the time when reproduction of a moving image for advertisement is disclosed.

  A configuration may be employed in which the time data is not included in the operation log data, and the timing at which the change instruction server 13 receives the operation log data is the execution timing of the operation indicated by the operation log data.

  Also, the specific page attribute data, the arbitrary page attribute data, and the operation log data include terminal identification data for identifying the user terminal 12 that is the transmission source. The change instruction server 13 can identify the data transmission source based on the terminal identification data.

  Further, the specific page attribute data and the operation log data include a URI for identifying the target Web page. In the case of specific page attribute data, the target Web page is a Web page from which the attribute data is collected. In the case of operation log data, the target Web page is a Web page on which an operation indicated by the operation log data has been performed.

The specific page attribute data transmitted from the user terminal 12X to the change instruction server 13 in step S103 is, for example, the following data.
"Terminal ID: cfe2f05e65adae7f8a8285e7, URI: www.abc_news.co.jp/, hobby: sports (tennis / soccer) / shopping (AV equipment), age: late 20s, gender: male, ..."

  Here, the “terminal ID” is terminal identification data for identifying the user terminal 12 that is the transmission source, and is a parameter that indicates a message digest of predetermined hardware information acquired from the OS (Operating System) of the user terminal 12, for example. . “URI” is a URI that identifies a Web page from which parameters are collected following “URI”. These parameters are commonly included in the specific page attribute data regarding any Web page.

  The parameter following “URI” is a parameter indicating the attribute of the user terminal 12 or the user, and the type and format thereof differ for each Web page (or a Web site that is a group of Web pages including the Web page). .

The arbitrary page attribute data transmitted from the user terminal 12X to the change instruction server 13 in step S103 is, for example, the following data.
"Terminal ID: cfe2f05e65adae7f8a8285e7, domestic economy: 45, overseas economy: 21, soccer: 12, ..., URI: www.webshop_neo.co.jp, average stay time: 6 minutes 18 seconds, scroll average speed: 1 per minute .78 screen, ..., URI: www.pcproducts.com, average dwell time: 9 minutes 32 seconds, scroll average speed: 0.23 screens per minute, ... "

  Here, the “terminal ID” is the same as that described regarding the specific page attribute data described above. A plurality of parameter groups following “terminal ID”, “domestic economy”, “overseas economy”, “soccer” (parameter groups before “URI” that appears first) are unique in the change instruction server 13. The points for each of the determined fields are shown below. The point is an index indicating the degree of interest of the user as a numerical value. For example, when a user of a certain user terminal 12 displays an article including a lot of keywords related to soccer for a long time, the point of “soccer” is added. Hereinafter, data indicated by these parameter groups is referred to as “preference data”.

  The arbitrary page attribute data includes a plurality of parameter groups starting with “URI” after the preference data. Each of these parameter groups indicates an index group indicating an action pattern performed in the past by the user of the user terminal 12 on the Web page identified by the URI indicated by “URI”.

  For example, “average stay time: 6 minutes 18 seconds” following “URI: www.webshop_neo.co.jp” indicates a Web page in which the user of this user terminal 12 is identified by www.webshop_neo.co.jp in the past. The average value of the display time per time when browsing is shown.

  The subsequent “average scrolling speed: 1.78 screens per minute” indicates that when the user of this user terminal 12 browses a Web page identified by www.webshop_neo.co.jp in the past, This indicates that the display is scrolled at an average speed of 1.78 screens (one screen indicates an area displayed at a time in a browser having a display size of, for example, 1024 pixels × 768 pixels). Hereinafter, data indicated by these parameter groups is referred to as “per-page action pattern data”.

  The action pattern data for each page regarding any Web page is different for each user terminal 12. This is because the behavior pattern data for each page is data related to the Web page browsed by the user of the user terminal 12 in the past.

  The number of action pattern data for each page that can be included in the arbitrary page attribute data (how many Web page action pattern data can be included for each Web page) is limited to a maximum of 20, for example. This is because there is an upper limit on the data size that can be handled in Cookie. Therefore, if the number of Web pages visited by the same user terminal 12 exceeds 20, for example, 20 Web pages are selected in descending order of the number of visits in the past predetermined period, and pages related to those Web pages are selected. Each action pattern data is included in the arbitrary page attribute data.

The operation log data transmitted from the user terminal 12X to the change instruction server 13 in step S103 is, for example, the following data.
“Terminal ID: cfe2f05e65adae7f8a8285e7, URI: www.abc_news.co.jp/, Time: December 15, 2009 18:26:19, Elapsed time: 0 minutes 0 seconds, Operation: Newly opened web page, entire web page Size: 1005 × 2760, Web page display area (0, 0) to (1005, 740) ”

  Here, the “terminal ID” is terminal identification data for identifying the user terminal 12 that is the transmission source, in the same manner as described for the specific page attribute data described above. “URI” indicates a URI for identifying the Web page on which the operation is performed. “Time” indicates the time when the operation is performed on the user terminal 12, and “Operation” indicates the content of the performed operation. The “elapsed time” indicates the elapsed time from the reference time with the time when the Web page identified by the URI is opened as the reference time. These parameters are commonly included in all operation log data.

  The type of parameter following “operation” varies depending on the content of the operation indicated in “operation”. In the above operation log data, since the operation shown in “Operation” is “New Web Page Open” indicating that a new Web page has been opened, the parameter of the opened Web page in the user terminal 12 is used as the parameter. “Web page overall size” indicating the size of the whole (including the non-displayed portion) in horizontal (unit: pixel) × vertical (unit: pixel), and actually displayed among the opened web pages on the user terminal 12 A “Web page display area” indicating the size of the area being displayed in horizontal (unit: pixel) × vertical (unit: pixel) is included.

The user terminal 12 acquires coordinate data indicating the entire size and display area of the Web page in units of pixels from the browser, and generates the above-described operation log data based on the acquired coordinate data. The data acquired from the browser in order for the user terminal 12 to generate operation log data as the Web page is displayed includes, for example, the following in addition to the coordinate data indicating the entire size and display area of the Web page: .
(1) Scroll amount (number of pixels in the vertical and horizontal directions)
(2) Cursor position (coordinate data)
(3) Positions where various clicks were made (coordinate data)
(4) Selected text data (5) Copied text data (6) Pasted text data (7) Object identification data for various clicks and mouse-overs (8) Keyboard keys tapped (Key identification data)
(9) Touch pad or pen tablet touch position (coordinate data)

  Note that when the user terminal 12 obtains the data (1) to (9) described above from the browser, the operation log data does not always have to be generated. For example, when the cursor is moved by a mouse operation, it is not necessary to generate operation log data for each coordinate on the locus of the cursor. For example, operation log data is generated every time the cursor moves by a distance of 10 pixels. As described above, the data is thinned out to the extent that the required accuracy is obtained.

  Based on the data received from the user terminal 12X in step S103, the change instruction server 13 indicates instruction data for instructing correction of the display of the Web page A1 displayed on the user terminal 12X, and a preference indicating the user preference of the user terminal 12X. Data is generated, and the generated instruction data and preference data are transmitted to the user terminal 12X (step S104).

  First, in order to generate instruction data, the storage unit 132 of the change instruction server 13 stores a Web page DB (Database) and an operation log DB.

  The web page DB is a collection of records for each web page provided from various web servers 11 to an arbitrary user terminal 12. Each record of the Web page DB stores a copy of Web page data that instructs display of the Web page and conversion rule data.

  The conversion rule data is data indicating a rule for converting attribute data included in the specific page attribute data (the type and format is different for each Web page) to the same point as the preference data of the arbitrary page attribute data. For example, when the specific page attribute data of a certain Web page can include “hobby: sports (soccer)”, the conversion rule data regarding the Web page includes, for example, “hobby: sports (soccer) → soccer: 3 "Is included.

  The operation log DB is a collection of records for each operation log data transmitted from the user terminal 12 to the change instruction server 13 in accordance with an operation accompanying browsing of an arbitrary Web page by a user of an arbitrary user terminal 12. Each record of the operation log DB stores operation log data and arbitrary page attribute data transmitted from the user terminal 12 to the change instruction server 13 when the Web page that generated the operation log data is opened. Yes.

  The arbitrary page attribute data includes preference data indicating the user's preference at that time and per-page behavior pattern data indicating a behavior pattern in each of the Web pages browsed by the user in the past. Therefore, each record stored in the operation log DB takes what action pattern when a user with what preference is browsing which Web page, and is specific to the Web page that the user is currently browsing. Information indicating when and what operation was performed.

  In order to generate the instruction data, the generation unit 133 of the change instruction server 13 can first reflect the attribute data indicating the preference included in the specific page attribute data to the preference data included in the arbitrary page attribute data. A specific page attribute conversion unit for converting into points is provided.

  When the receiving unit 131 receives the arbitrary page attribute data, the specific page attribute converting unit records a record relating to the Web page being browsed by the user terminal 12 from the Web page DB using the URI included in the arbitrary page attribute data as a search key. The attribute data relating to the preference included in the arbitrary page attribute data is converted into points according to the conversion rule data included in the searched record. The specific page attribute conversion unit adds the converted point to the preference data of the specific page attribute data received simultaneously with the specific page attribute data by the reception unit 131. By doing so, the specific page attribute conversion unit reflects the information regarding the preference included in the specific page attribute data in the preference data included in the arbitrary page attribute data.

  In addition, the generation unit 133 of the change instruction server 13 includes an extraction unit that extracts operation log data indicating an action pattern having high similarity to the action pattern of the user currently browsing the Web page from the operation log DB. Yes.

  The extraction unit first receives preference data that is newly received from the operation log DB by the reception unit 131 and has a predetermined similarity with the preference data in which the preference information included in the specific page attribute data is reflected by the specific page attribute conversion unit. Extract the records that contain it.

  Subsequently, the extraction unit extracts a record including action pattern data for each page related to the same URI as the URI included in the specific page attribute data received by the reception unit 131 from the extracted records. Further, the extraction unit has a predetermined similarity to the page-specific behavior pattern data related to the target URI included in the arbitrary page attribute data received by the reception unit 131 from the extracted records. Extract records that have sex.

  Each of the operation log data included in the record thus extracted is taken when a user who has a similar preference to the user who is currently browsing a certain web page browses the web page in the past. It is data indicating an action pattern.

  Further, the generation unit 133 of the change instruction server 13 recommends a web for recommending the next operation to a user who is currently browsing a certain web page based on the operation log data included in the record extracted by the extraction unit. An instruction data generation unit that generates instruction data for instructing a page display change is provided.

  The instruction data generated by the instruction data generation unit is, for example, data that instructs a display change as follows.

(1) Depending on the elapsed time from the time when the web page was opened, the position on the clicked web page appears to shine, or an object is thrown into that position so that it appears that ripples have occurred. Instruct the animation display. When this instruction data is followed, a location clicked by another user with similar preferences will sequentially shine according to the elapsed time after the web page is opened.

(2) After decreasing the saturation of the entire Web page by, for example, 30%, an instruction is given to increase the saturation of a predetermined area around the position where the number of clicks or mouse-overs is large. When this instruction data is followed, the location in the Web page frequently clicked or mouse-overed by other users with similar preferences can be clearly seen.

(3) For each content (for example, each displayed DOM element) included in the Web page, an instruction to change the display size (font size or the like) according to the total display time is given. When this instruction data is followed, content that has been displayed longer by other users with similar preferences will be greatly deformed and displayed in the Web page.

(4) For each content included in the Web page (for example, for each displayed DOM element), an instruction to change the display position according to the displayed total time is issued. When this instruction data is followed, content that is displayed longer by other users with similar preferences is displayed at a position that is noticeable in the Web page (for example, an upper right position).

(5) After reducing the saturation of the entire web page by, for example, 30%, the saturation of each region in the web page according to the total time displayed according to the elapsed time from the time when the web page was opened Give instructions to raise. When this instruction data is followed, the region in the Web page that has been displayed longer by another user with similar preferences will gradually appear clear as time passes.

(6) An instruction is given to reproduce the transition of the display area by the virtual user of the average operation pattern, that is, scrolling or jumping within the page, according to the elapsed time from the time when the Web page was opened. When this instruction data is obeyed, the display area of the web page automatically moves and changes according to the operation pattern of other users with similar preferences.

(7) An instruction to change the display attribute of the text having the same content as the selected, copied, and pasted text (for example, to add a marker or an underline or to change the font to bold) is issued. When following this instruction data, the text noticed by other users with similar preferences will be displayed prominently.

(8) Among the operation log data newly transmitted to the change instruction server 13 from the user terminal 12 of another user who is currently browsing the same Web page and newly registered in the operation log DB, there is data indicating a click. In this case, according to the operation log data, the same position on the Web page is illuminated, or a ripple centered on the position is generated. When this instruction data is followed, the currently clicked position shines in real time by another user with similar preferences.

  In order to generate the instruction data as described in (1) to (8) above, it is necessary to acquire information on what kind of display the Web page that is the target of display change is displayed. Therefore, the instruction data generation unit searches the Web page DB for a record including the target Web page data using the URI included in the specific page attribute data received by the receiving unit 131 as a search key, and the Web included in the searched record. Get page data.

  Based on the Web page data acquired as described above, for example, the instruction data generation unit is a position where animation display or the like should be performed even when the display size of the Web page in the browser is changed in the user terminal 12, for example. And content to be deformed can be specified.

  The change instruction server 13 stores a preference determination dictionary in the storage unit 132 in order to generate preference data in parallel with the generation of the instruction data described above. The preference determination dictionary is a dictionary indicating a field to which a keyword belongs, for example, “goalkeeper → soccer”.

  Furthermore, for generating preference data, the generation unit 133 of the change instruction server 13 includes a preference determination unit and a preference data generation unit. When the operation log data indicates selection of text data or the like, the preference determination unit converts the keyword indicated by the selected text data according to the preference determination dictionary and specifies the field to which the keyword belongs, thereby identifying the operation log data The user preference of the transmission source user terminal 12 is determined. The preference data generation unit generates updated preference data by causing the specific page attribute conversion unit to reflect the determination result of the preference determination unit on the preference data on which the information about the preference included in the specific page attribute data is reflected.

  The above is the description of the mechanism in which the instruction data and the preference data are generated in the change instruction server 13.

  When the instruction data is received from the change instruction server 13 in step S104 as a response to the data transmitted in step S103, the user terminal 12X changes the display on the Web page A1 displayed at that time according to the received instruction data. Add As a result, it appears to the user X that the layer that brings about the effects described in the above (1) to (8) is overlaid and displayed on the display of the normal web page A1.

  For example, when the display is changed in accordance with the instruction data (1) or (2), the user X can know the position where other users frequently clicked, and so is the same. By clicking the position, it is possible to obtain an effect such as reducing the probability of moving to a page that is not so interesting.

  Further, for example, when the display is changed according to the instruction data (3) to (5), the user X can know the content and area that have been displayed for a long time by other users. And browsing the contents included in those areas can provide the effect of reducing the probability of browsing the contents that are not so interesting.

  For example, when the display is changed in accordance with the instruction data of (6), the user X automatically displays the display area that is displayed over time by another average user similar to himself / herself. Therefore, by browsing the displayed content, the probability that the content of interest can be read without performing an operation such as scrolling is increased.

  Further, for example, when the display is changed according to the instruction data of (7), the user X can know which description portion in the content has been noticed by other users, so the main point of the content can be grasped. Or the keywords included in the content can be easily known.

  Further, for example, when the display is changed in accordance with the instruction data of (8), the location where the other user is clicking is displayed almost in real time. Therefore, the user X is sold in a limited quantity, for example. It is possible to obtain the effects of being able to know the sales of a certain product one after another and to help determine whether or not to purchase.

  The user terminal 12X overwrites and updates the preference data included in the arbitrary page attribute data with the preference data received from the change instruction server 13 in step S104 simultaneously with the processing according to the above-described instruction data.

  By the way, while the display change is performed according to the instruction data transmitted from the change instruction server 13 to the user terminal 12X in step S104, in parallel, the user terminal 12X sequentially performs new operations according to the operation of the user X. Log data is generated and transmitted to the change instruction server 13 (step S105). For example, when the user X scrolls to change the display area of the Web page, operation log data indicating the operation is generated and transmitted to the change instruction server 13.

  When the change instruction server 13 receives new operation log data from the user terminal 12X in step S105, the change instruction server 13 generates a record for the operation log DB related to the received operation log data, registers it in the operation log DB, and receives it in step S103. Instruction data is regenerated based on both the operation log data and the operation log data received in step S105. The instruction data regenerated in this way has a higher probability of showing more effective recommendations than the instruction data generated based only on the operation log data received in step S103.

  When the change instruction server 13 receives new operation log data from the user terminal 12X in step S105, the change instruction server 13 generates preference data updated based on the received operation log data. The preference data generated in this way reflects the content of the operation indicated by the received operation log data.

  The change instruction server 13 transmits the instruction data and preference data generated in step S105 to the user terminal 12X (step S106). The user terminal 12X overwrites the instruction data received in step S104 with the instruction data received in step S106, and thereafter performs display change processing according to the overwritten instruction data. Further, the user terminal 12X overwrites the preference data included in the arbitrary page attribute data with the preference data received in step S106.

  Thereafter, transmission of new operation log data from the user terminal 12X to the change instruction server 13 (step S107,...), Generation processing of new instruction data and preference data in the change instruction server 13, and the change instruction server 13 to the user Transmission of new instruction data and preference data to the terminal 12X (step S108,...), Update and execution of instruction data and update of preference data in the user terminal 12X are repeated. As a result, the user X can obtain a highly effective recommendation, and the user terminal 12X always stores preference data reflecting the operation content immediately before the user X such as keyword selection.

  As described above, the process of performing data communication between the user terminal 12 and the change instruction server 13 according to the user operation on the Web page and sequentially changing the display of the Web page is performed using, for example, Ajax. Realized.

  Subsequently, for example, when the user X clicks a banner advertisement linked to the web page B1, the user terminal 12X requests the web page data B1 from the web server 11B (step S201). In response to the request in step S201, the web server 11B transmits the web page data B1 to the user terminal 12X (step S202).

  An HTTP referer is added as header information to the Web page data B1 transmitted to the user terminal 12X in step S202. The HTTP referrer includes an ID for identifying the URI of the caller of the Web page (in this case, the URI of the Web page A1) and the reference source object (in this case, a banner advertisement).

  Thereafter, data transmission / reception similar to the above-described steps S103 to S108... Is performed between the user terminal 12X and the Web server 11B (steps S203 to S208...).

However, the specific page attribute data transmitted to the change instruction server 13 in step S203 includes the HTTP referer added to the web page data B1. That is, the specific page attribute data transmitted from the user terminal 12X to the change instruction server 13 in step S203 is, for example, the following data.
"Terminal ID: cfe2f05e65adae7f8a8285e7, URI: www.bestprice_webshop.co.jp/, Referer: www.abc_news.co.jp/id=2987, Category 1: Digital camera, Category 2: Personal computer, ..."

  Among the specific page attribute data, “referrer” as the third parameter indicates the HTTP referrer. In this case, “www.abc_news.co.jp/” is the URI of the Web page A1, and “id = 2987” is the ID of the banner advertisement.

  The HTTP referrer transmitted to the change instruction server 13 in step S203 is used for record extraction from the operation log DB by the extraction unit as part of the specific page attribute data. As a result, the operation pattern of another user who has moved from the same link source to the web page B1 is more strongly reflected in the recommendation for the user X on the web page B1 than the operation pattern of the other user.

  By the way, among the processes of the user terminal 12 described above, a process of transmitting data to the change instruction server 13 and a process of changing display according to the instruction data received by the user terminal 12 from the change instruction server 13 are, for example, It can be realized by any of these methods.

(1) Web page data including a program written in a program language that can be incorporated into Web page data such as a Java (registered trademark) script is transmitted from the Web server 11 to the user terminal 12, and the user terminal 12 Along with the display, the above-described processing is performed according to a program included in the Web page data.

(2) For example, an add-in program for the browser is installed in the user terminal 12 in advance, and the user terminal 12 performs the above-described processing according to the add-in program as the Web page is displayed.

  As described above, according to the web page providing system 1, recommendations according to operations of other users who browse the same web page are added to the existing web page. At that time, no change is made to the Web page data stored in the Web server. Therefore, it is possible to provide a flexible and effective recommendation that, for example, different recommendations are made simultaneously for different users.

[2. Modified example]
The above-described embodiments can be variously modified within the scope of the technical idea of the present invention. Examples of such modifications are shown below.

(First modification)
As a first modification of the present embodiment, a configuration in which the change instruction server 13 relays data communication performed between the user terminal 12 and the Web server 11 may be employed.

  FIG. 4 is a diagram for explaining a state of data transmission / reception in the Web page providing system 1 in the first modification. In the first modification, when any user terminal 12 sends a request for Web page data provided by an arbitrary Web server 11 to the Internet 10, the request is received by, for example, the change instruction server 13 functioning as a proxy server. (Step S301).

  The request received by the change instruction server 13 in step S301 includes arbitrary page attribute data stored in the user terminal 12 and specific page attribute data related to the Web page to be accessed.

  The change instruction server 13 requests Web page data from the Web server 11 according to the request received in Step S301 (Step S302). In response to the request, the Web server 11 transmits Web page data to the change instruction server 13 (step S303).

  In parallel with the processing of step S301 and step S302, the change instruction server 13 is based on the data regarding the preference included in the arbitrary page attribute data and the specific page attribute data received in step S301. Instruction data for generating a display indicating a recommendation according to the preference and the operation pattern on the Web page is generated.

  The change instruction server 13 adds the generated instruction data to the Web page data received in step S303, and transmits it to the user terminal 12 (step S304). The user terminal 12 displays a Web page according to the Web page data received from the change instruction server 13 and changes the Web page according to the instruction data received from the change instruction server 13.

  Thereafter, operation log data is continuously transmitted from the user terminal 12 to the change instruction server 13 according to the user's operation on the user terminal 12, and a new instruction is sent from the change instruction server 13 to the user terminal 12 as a response. Data and preference data are transmitted in the same manner as in the above-described embodiment.

  In step S304, instead of transmitting the Web page data and instruction data from the change instruction server 13 to the user terminal 12, the change instruction server 13 generates Web page data reflecting the change according to the instruction data, The subsequent web page data may be transmitted to the user terminal 12.

  In that case, as a response to the operation log data sequentially transmitted from the user terminal 12 to the change instruction server 13, instruction data and preference data are transmitted from the change instruction server 13 to the user terminal 12 as in the above-described embodiment. Then, the web page may be changed at the user terminal 12, or each time the change instruction server 13 makes a change according to the instruction data to the web page data, and the changed web page data is updated. May be transmitted to the user terminal 12 together with the user preference data.

(Second modification)
As a second modification of the present embodiment, a configuration in which the user terminal 12 receives instruction data from the Web server 11 may be employed.

  FIG. 5 is a diagram for explaining a state of data transmission / reception in the Web page providing system 1 in the second modification. In the second modification, when the user terminal 12 sends a request for Web page data provided by the Web server 11 to the Internet 10, the request is received by the Web server 11 (step S401).

  The request received by the Web server 11 in step S401 includes arbitrary page attribute data stored in the user terminal 12 and specific page attribute data related to the Web page to be accessed.

  When the Web server 11 receives the request in step S401, the Web server 11 requests the change instruction server 13 for instruction data (step S402). The request in step S402 includes arbitrary page attribute data and specific page attribute data received from the user terminal 12 by the Web server 11.

  The change instruction server 13 generates instruction data in response to the request received from the Web server 11, and transmits the generated instruction data to the Web server 11 (step S403). The Web server 11 adds the instruction data received from the change instruction server 13 to the Web page data requested in Step S401 and transmits it to the user terminal 12 (Step S404). The user terminal 12 displays a web page according to the web page data received from the web server 11, and changes the web page according to the instruction data received from the web server 11.

  Thereafter, operation log data is continuously transmitted from the user terminal 12 to the change instruction server 13 according to the user's operation on the user terminal 12, and a new instruction is sent from the change instruction server 13 to the user terminal 12 as a response. Data and preference data are transmitted in the same manner as in the above-described embodiment.

  In step S404, instead of transmitting the web page data and the instruction data from the web server 11 to the user terminal 12, the web server 11 generates web page data reflecting the change according to the instruction data, and after the change. Web page data may be transmitted to the user terminal 12.

  In the second modification, instead of requesting instruction data from the Web server 11 to the change instruction server 13 in response to a request from the user terminal 12, the Web server 11 relates to a user group that performs various preferences and operation patterns in advance. The instruction data is acquired from the change instruction server 13, the instruction data suitable for the user of the requesting user terminal 12 is selected from the instruction data in the Web server 11, and the selected instruction data is selected from the user terminal 12. The structure which transmits to may be employ | adopted.

(Other variations)
Other modifications are shown below.

  In the Web page providing system 1 described above, all operation log data transmitted from the user terminal 12 to the change instruction server 13 is stored in the operation log DB. However, the change instruction server 13 stores the operation log data according to a predetermined rule. The operation log data to be selected may be selected.

  For example, if operation log data from all user terminals 12 is stored in the operation log DB, the capacity of the storage unit 132 of the change instruction server 13 is consumed enormously, and the extraction processing by the extraction unit is also heavy. Become. Therefore, for example, the minimum necessary number of user terminals 12 are randomly selected as samples to perform the recommendation, and only the operation log data transmitted from the selected user terminals 12 is stored in the operation log DB. You may do it.

  In addition, when it is determined that the operation indicated by the operation log data sequentially transmitted from the user terminal 12 is performed at a speed that is difficult for humans to perform, for example, or is repeated at a very monotonous time interval The operation may be determined to be automatically performed according to the program, and the series of operation log data from the user terminal 12 may not be stored in the operation log DB.

  In the Web page providing system 1 described above, the user terminal 12 may make a sound accompanying the display of the Web page according to the instruction data. For example, when an animation is displayed at a position on the Web page clicked by another user, a sound effect that draws the user's attention may be generated in addition to the display. Further, for example, when it is desired to recommend the content at the lower right of the area of the currently displayed Web page, in addition to the display by animation or the like, for example, voice guidance such as “Watch the content at the lower right!” Is played. It may be.

In the Web page providing system 1 described above, for example, the following data may be used as data used as a reference when the extraction unit extracts user operation log data having a similar behavior pattern.
(1) Position data indicating the current position of the user terminal 12 measured by GPS when the user terminal 12 includes a GPS (Global Positioning System).
(2) A global IP (Internet Protocol) address assigned to the user terminal 12.
(3) When the user terminal 12 is used by a plurality of names, the user name of the logged-in user.
(4) Time zone data indicating which of a plurality of time zones is designated in advance by the user or determined by the change instruction server 13 according to a predetermined rule.

  For example, when the above (1) is adopted, when the user terminal 12 is a mobile terminal, recommendations related to the current location of the user are performed, and convenience is improved. Further, for example, when the above (4) is adopted, a recommendation according to a time zone is performed for a user who browses different websites during work and private time even for the same user, and convenience is provided. Will increase.

  Note that the operation log data extracted by the extraction unit may include or exclude operation log data related to past operations of the user who is the target of the recommendation.

  Moreover, you may limit the operation log data which an extraction part extracts only to the operation log data regarding the user's past operation for which recommendation is performed. In that case, for example, for a user who always repeats the same operation on the same Web site, the recommendation effect such as automatic scrolling is enhanced.

  In the Web page providing system 1 described above, the function of transmitting operation log data from the user terminal 12 to the change instruction server 13 may be switched on / off. This is because the operation log data indicates the user's preference, and depending on the content of the Web site to be browsed, the user may feel that he / she does not want to know his / her preference to the outside. Therefore, it is convenient that the operation log data transmission function for the change instruction server 13 of the user terminal 12 can be turned on / off by performing a simple operation such as, for example, the user clicking a button displayed on the browser menu. .

  For each Web page or Web site, ON / OFF of the operation log data transmission function for the change instruction server 13 of the user terminal 12 is set in advance for the user terminal 12, and the user terminal 12 responds to the setting. The operation log data transmission function may be automatically turned ON or OFF. Further, these automatic ON / OFF switching may be set for each of different time zones.

  In the Web page providing system 1 described above, the user of the user terminal 12 may be able to turn ON / OFF a change function such as a Web page display according to the instruction data. For example, this is to satisfy the needs of users who want to use recommendations according to instruction data at home, but do not need recommendations according to instruction data at work.

  Further, for each Web page or Web site, ON / OFF of a change function such as display of a Web page according to instruction data is set in advance in the user terminal 12, and the change function is turned ON / OFF according to the setting. You may do it. Further, these automatic ON / OFF switching may be set for each of different time zones.

  As a method for turning on / off the change function, the user terminal 12 may select whether to change according to the change data. For example, a condition indicating the ON / OFF condition of the change function Data is transmitted from the user terminal 12 to the change instruction server 13, and the change instruction server 13 determines whether or not to transmit the instruction data to the user terminal 12 in light of the conditions indicated by the condition data. Also good.

  In the Web page providing system 1 described above, the Web page DB stored in the storage unit 132 of the change instruction server 13 stores various copies of Web page data. The method may be adopted. For example, the web server device may be requested periodically from the web server device, and the latest web page data may be crawled. Alternatively, the web page is opened at the user terminal 12 and the change instruction server 13 is given a specific page attribute. A request for the latest Web page data may be made from the change instruction server 13 to the URI included in the specific page attribute data, triggered by the transmission of data. Further, when the user terminal 12 newly opens a Web page, a copy of the Web page data acquired from the Web server 11 may be transmitted to the change instruction server 13.

  Further, without storing a copy of the Web page data in the change instruction server 13, for example, every time a Web page is opened on the user terminal 12, the change instruction server 13 is sent from the Web server 11 or from the user terminal 12 to the user terminal 12. A copy of the web page data of the web page opened in step 1 may be obtained.

  When following some instruction data used in the Web page providing system 1 described above, the user terminal 12 changes the display position of the content in the Web page according to, for example, the length of the display time by another user. The point is as already described. In the Web page providing system 1, the change instruction server 13 may be capable of generating instruction data for instructing to change the display position of content between a plurality of Web pages.

  In that case, for example, it is possible to replace the contents included in each of a plurality of Web pages included in the same Web site, and collect the content strongly recommended by the user in the Web site on the top page. Moreover, it is possible to remove the barrier between the Web sites and to exchange the contents between Web pages included in different Web sites.

  The above idea may be further developed to provide a virtual web page that collects content recommended to those users or user groups for individual users or user groups with similar preferences.

  Specifically, when a user accesses the change instruction server 13 by using a user terminal 12 to input a URI indicating a predetermined location in the change instruction server 13 into a browser, the change instruction server 13 determines the user's preferences and the like. Generate Web page data indicating a virtual Web page that collects recommended content for the accessing user from the contents included in various Web pages (which may belong to different Web sites). To do.

  The virtual web page data generated as described above is transmitted from the change instruction server 13 to the user terminal 12. Then, a virtual web page customized for the user is displayed on the user terminal 12.

  By the way, when there is information provided by the instruction data from the change instruction server 13 to the user terminal 12, the Web page provider (including the advertiser of the advertisement displayed on the Web page) improves the Web page. It is also useful as information. For example, the web page provided by the above-described web page providing system 1 and added with an animation display so that the position clicked by an arbitrary viewer of the web page shines in substantially real time is provided to the web page provider. This is a powerful analysis tool that makes it possible to intuitively and easily know information about which button on the Web page is clicked at what time zone.

  In addition, since it is inefficient for the Web page provider to constantly observe the above real-time display, for example, the Web page provider is assigned by the administrator of the change instruction server 13 using his user terminal 12. By accessing a specified URI of the change instruction server 13 by a user account, a history of operations such as clicks by an arbitrary viewer in a past specified period may be confirmed in time series by animation.

  In that case, the change instruction server 13 extracts operation log data for the specified Web page within the specified period from the operation log DB in response to a request from the Web page provider, and the extracted operation log data indicates Instruction data for reflecting the display (light, ripple, etc.) indicating the operation on the Web page according to the “elapsed time” included in the extracted operation log data is generated and transmitted to the user terminal 12 of the Web page provider. The user terminal 12 of the Web page provider makes a change according to the instruction data received from the change instruction server 13 to the Web page data acquired from the Web server 11. At this time, it is not necessary to perform the operation playback on the same time scale as the actual elapsed time, and it may be possible to perform the playback at a high speed, for example, at a specified speed. Note that a playback display of an operation performed on such a Web page may be provided to a viewer of the Web page.

  Further, operation log data of various users is accumulated in the operation log DB of the change instruction server 13 and is extremely effective as access analysis information. Therefore, various types of access analysis information may be provided to a Web page provider using data stored in the operation log DB.

  In addition, the change instruction server 13 extracts operation log data indicating an operation performed by an arbitrary user terminal 12 with respect to a certain Web page sequentially or periodically from the operation log DB, and the Web server that provides the Web page 11, the Web server 11 may be able to change the Web page data in accordance with the access status. In that case, the Web server 11 automatically changes the content of the Web page, such as moving the content included in the region with a long display time upward in the Web page, with respect to the Web page data itself. Can be done.

  In the above-described embodiment, for example, the preference data included in the arbitrary page attribute data stored in the user terminal 12 according to Cookie is used as data indicating the user preference of the user terminal 12. Instead, for example, a preference DB for storing preference data for each user terminal 12 is stored in the change instruction server 13, and the terminal ID received from the user terminal 12 by the change instruction server 13 is searched from the preference DB as a search key. A configuration using the preference data may be employed.

  In the above-described embodiment, the terminal ID is recorded in the user terminal 12 according to the cookie and is provided to the change instruction server 13. However, this is an example, and the terminal ID is provided to the change instruction server 13. The method is not limited to this. For example, a configuration may be adopted in which a URI obtained by adding an ID such as a session ID to the URI is transmitted from the user terminal 12 to the change instruction server 13 as a terminal ID (or a group ID indicating a user terminal group to which the user terminal 12 belongs).

  In the above-described embodiment, the message digest based on the hardware information of the user terminal 12 is used as the terminal ID for identifying the user terminal 12. However, this is an example, and the user terminal 12 is identified. Any data may be used as the terminal ID. Further, a user ID for identifying the user of the user terminal 12 may be used instead of the terminal ID for identifying the user terminal 12. As the user ID, for example, a user ID input by the user in a mechanism that enables login with a common user account to many websites known as OpenID, a terminal ID for identifying each user terminal 12, and the user terminal 12 A combination of user IDs input by the user when logging in to the OS can be considered.

  In the above-described embodiment, each user terminal 12 is identified by a terminal ID. However, a group of users having similar preferences and operation patterns, or user terminals 12 used by those users. A group ID for identifying the group may be used. In this case, the instruction data is not generated in units of user terminals 12 or users, but is generated in units of groups to which the user terminals 12 or users belong.

  In the embodiment described above, the operation log data includes the elapsed time with the time when the Web page was opened as the reference time, but this reference time is not limited to the time when the Web page was opened. For example, in the case of a Web page including a moving image, an elapsed time with the reproduction start time of the moving image as a reference time may be included in the operation log data, or the content displayed on the Web page is greatly changed by Ajax. In such a case, the operation log data may include an elapsed time with the display change time as a reference time. Furthermore, the elapsed time from a plurality of reference times may be included in the operation log data. For example, the first elapsed time with the time when the web page is opened as the reference time is included in all operation log data, and the second elapsed time with the reproduction start time of the moving image as the reference time includes the moving image. It may be included only in the operation log data related to the Web page.

  Also assigned when a web page contains an object such as a banner advertisement whose contents are changed at random, or when the display contents of a web page are greatly changed by Ajax or the like, for example, in response to a user operation. An ID for identifying an object such as a banner advertisement, an ID indicating a content group selected by Ajax or the like and used for displaying a Web page, and the like are included in the operation log data, for example, from the user terminal 12 to the change instruction server 13. You may make it transmit to. Since the change instruction server 13 can actually specify the content of the Web page currently displayed on the user terminal 12 more accurately based on the IDs transmitted from the user terminal 12, more accurate recommendation It is possible to provide the instruction data indicating the foundation to the user terminal 12.

  The present invention can be used by all business operators who use Web pages, in particular, to improve the convenience of Web page viewers and contribute to an increase in access to Web pages.

DESCRIPTION OF SYMBOLS 1 ... Web page provision system, 10 ... Internet, 11 ... Web server, 12 ... User terminal, 13 ... Change instruction server, 131 ... Reception part, 132 ... Storage part, 133 ... Generation part, 134 ... Transmission part

Claims (30)

An operation log indicating an operation performed on the Web page displayed according to the Web page data by the user of the terminal device from an arbitrary terminal device that has acquired Web page data instructing display of the Web page Receiving means for receiving data;
Generating means for generating instruction data for instructing the sound correction associated with the correction of the display of the Web page or the display of the Web page, based on the operation log data received by the receiving means;
A server apparatus comprising: a transmission unit that transmits the instruction data generated by the generation unit to an arbitrary terminal device that has acquired the Web page data. The receiving means receives a request for web page data stored in a web server device from an arbitrary terminal device,
The transmission unit transmits a request for Web page data received by the reception unit to the Web server device;
The receiving unit receives the Web page data transmitted from the Web server device as a response to the request for the Web page data transmitted by the transmitting unit;
The server device according to claim 1, wherein the transmitting unit transmits the Web page data received by the receiving unit to a terminal device that requests the Web page data. The generating means responds to the reception of the operation log data when the receiving means receives operation log data indicating an operation performed on a Web page displayed according to one Web page data in one terminal device. Generating instruction data for instructing display or pronunciation regarding the position where the operation is performed on the Web page,
When the generation means generates the instruction data for instructing the display or sound generation related to the position, the transmission means sends the instruction data to the Web page according to the Web page data according to the generation of the instruction data. The server device according to claim 1, wherein the server device is transmitted to another terminal device that is different from the one terminal device displaying the message. Comprising storage means for storing operation log data received in the past by the receiving means;
The operation log data is the time data indicating the time when the operation indicated by the operation log data is executed or the operation indicated by the operation log data is executed from the timing when a specific event occurs in the terminal device that executed the operation. Including elapsed time data showing the elapsed time up to the time,
The generation unit stores operation log data indicating operation related to a position on the Web page performed on the Web page displayed according to one Web page data in one or a plurality of terminal devices, and stored in the storage unit Extracted from the log data, and the display or pronunciation related to the position on the Web page where the operation indicated by the extracted operation log data is performed, the time indicated by the time data included in each of the extracted operation log data or the The server apparatus according to claim 1, wherein the instruction data to be executed in time series is generated according to the elapsed time indicated by the elapsed time data. An operation performed on the Web page displayed according to the Web page data in the one terminal device by the user of the one terminal device from the one terminal device that acquired the Web page data instructing the display of the Web page Receiving means for receiving operation log data indicating
Generating means for generating instruction data for instructing the sound correction associated with the correction of the display of the Web page or the display of the Web page, based on the operation log data received by the receiving means;
A server device comprising: a transmission unit that transmits the instruction data generated by the generation unit to a Web server device that transmits the Web page data to an arbitrary terminal device. The instruction data instructs to change or pronounce the display of the Web page displayed on the one terminal device when a predetermined time has elapsed from the timing at which the specific event occurs in the one terminal device. The server apparatus in any one of Claims 1 thru | or 5. The instruction data is an instruction to change the display of an area other than the area that prompts the user of the terminal device in the Web page displayed on the terminal device that is the transmission source of the operation log data received by the receiving unit. The server device according to any one of claims 1 to 6. The receiving means receives data indicating whether or not instruction data needs to be transmitted from the terminal device;
8. The transmission unit according to claim 1, wherein the transmission unit transmits the instruction data only when the data indicating the necessity received by the reception unit indicates that the transmission of the instruction data is required. Server device. Comprising storage means for storing operation log data received in the past by the receiving means;
The generating unit is based on operation log data indicating an operation having a predetermined similarity with the operation indicated by the operation log data received by the receiving unit among the operation log data stored in the storage unit. The server apparatus according to claim 1, wherein the instruction data is generated. The predetermined similarity includes similarity related to a time at which an operation indicated by each of the operation log data stored in the storage unit and the operation log data received by the reception unit is performed. Server device. The server device according to claim 9 or 10, wherein the storage unit stores only operation log data selected according to a predetermined rule among operation log data received from each of a plurality of terminal devices by the receiving unit. Comprising storage means for storing condition data indicating conditions for determining whether or not to transmit instruction data;
The server device according to claim 1, wherein the transmission unit transmits instruction data only when it is determined that instruction data is to be transmitted based on a condition indicated by the condition data. Receiving means for receiving a request for one Web page data instructing display of a Web page from one terminal device;
Transmitting means for transmitting the request for the web page data received by the receiving means to a web server device storing the one web page data;
The receiving unit receives the one Web page data transmitted from the Web server device as a response to the request for the Web page data transmitted by the transmitting unit;
The receiving unit receives operation log data indicating an operation performed on the Web page by a user of the terminal device from an arbitrary terminal device that displays the Web page according to the one Web page data;
Based on the operation log data received by the receiving means, the display of the Web page displayed according to the one Web page data is corrected, or the pronunciation is generated with the display of the Web page. And generating means for generating Web page data updated by making a change to the one Web page data,
The server device transmits the updated Web page data generated by the generating device to the one terminal device. The updated Web page data generated by the generating means instructs the display of the Web page in one terminal device, and that a predetermined time has elapsed from the timing when a specific event occurs in the terminal device at the position. The server apparatus according to claim 13, wherein a change or pronunciation of a display of a Web page displayed on the one terminal apparatus is instructed by using as a trigger. Comprising storage means for storing operation log data received in the past by the receiving means;
The generating unit is based on operation log data indicating an operation having a predetermined similarity with the operation indicated by the operation log data received by the receiving unit among the operation log data stored in the storage unit. The server apparatus according to claim 13, wherein the updated web page data is generated. The predetermined similarity includes similarity related to a time at which an operation indicated by each of operation log data stored in the storage unit and operation log data received by the receiving unit is performed. Server device. Receiving means for receiving Web page data for instructing display of a Web page from an arbitrary Web server device;
Display means for displaying the web page according to the web page data received by the receiving means;
An operation means for receiving an instruction according to the user's operation by generating a predetermined signal according to the user's operation;
Operation log data indicating an operation performed by the user by the operation unit on the Web page displayed by the display unit is transmitted to a predetermined server device different from a Web server device that is a transmission source of the Web page data. A transmission means, and
The receiving means receives instruction data for instructing correction of display of the Web page from the predetermined server device;
The display device changes a display of the Web page according to the instruction data. The terminal device according to claim 17, wherein the display unit changes display of the Web page as a trigger when a predetermined time has elapsed from a timing at which a specific event occurs according to the instruction data. The terminal device according to claim 17 or 18, wherein the display unit changes display of an area other than an area that prompts a user's attention in the displayed Web page according to the instruction data. The terminal device according to claim 17, wherein the display unit changes the display according to the instruction data only when an attribute of the Web page data satisfies a predetermined condition. The terminal device according to any one of claims 17 to 20, wherein the display unit changes the display according to the instruction data only when a current time satisfies a predetermined condition. Receiving means for receiving Web page data for instructing display of a Web page from an arbitrary Web server device;
Display means for displaying the web page according to the web page data received by the receiving means;
A sounding means for sound generation accompanying the display of the web page by the display means;
An operation means for receiving an instruction according to the user's operation by generating a predetermined signal according to the user's operation;
Operation log data indicating an operation performed by the user by the operation unit on the Web page displayed by the display unit is transmitted to a predetermined server device different from a Web server device that is a transmission source of the Web page data. A transmission means, and
The receiving means receives instruction data for instructing sound generation along with the display of the Web page from the predetermined server device,
The sound generation means is a terminal device that generates sound according to the instruction data. The operation log data is time data indicating a time at which an operation indicated by the operation log data is executed or an elapsed time from a timing at which a specific event occurs to a time at which an operation indicated by the operation log data is executed The terminal device according to claim 17, comprising time data. The terminal device according to any one of claims 17 to 23, wherein the transmission unit transmits the operation log data to the predetermined server device only when an attribute of the Web page data satisfies a predetermined condition. The terminal device according to any one of claims 17 to 24, wherein the transmission unit transmits the operation log data to the predetermined server device only when a current time satisfies a predetermined condition. Storage means for storing Web page data for instructing display of a Web page;
A transmission means for transmitting the Web page data to an arbitrary terminal device that is a request source,
The Web page data is a predetermined server device that is different from the Web server device in operation log data indicating an operation performed on the Web page displayed by the user of the terminal device on the terminal device according to the Web page data. A process of transmitting to the predetermined server device, a process of receiving instruction data for instructing sound generation associated with the display of the Web page or the display of the Web page, and a change of the display of the Web page according to the instruction data Alternatively, a Web server device including a program for causing the terminal device to execute a process of generating a sound. The program directs processing for transmitting the operation log data to the predetermined server device only when a time at which the Web page is displayed on the terminal device satisfies a condition set in the terminal device. 26. The Web server device according to 26. Storage means for storing Web page data for instructing display of a Web page;
The request for the Web page data from one terminal device, the attribute data indicating the attribute of the one terminal device or the user attribute of the one terminal device, or the user of the one terminal device or the one terminal device. Receiving means for receiving identification data for identification;
Transmission means for transmitting the attribute data or the identification data received by the reception means to a predetermined server device,
The receiving unit is data transmitted from the predetermined server device as a response to the transmission of the attribute data or the identification data transmitted by the transmitting unit, and is a Web page displayed according to the Web page data Receiving instruction data, which is data for instructing pronunciation associated with display correction or display of the Web page;
In accordance with the instruction data received by the receiving means, comprising generating means for generating updated Web page data by making changes to the Web page data,
The transmission unit transmits the updated Web page data generated by the generation unit to the one terminal device. Web server device. From any terminal device that has received Web page data instructing display of a Web page from any of a plurality of Web server devices, the Web page displayed by the user of the terminal device according to the Web page data on the terminal device Receiving means for receiving operation log data indicating an operation performed on the device;
Storage means for storing operation log data received in the past by the receiving means;
Operation log data indicating an operation having a predetermined similarity to the operation indicated by the operation log data received from the one terminal device by the receiving unit is selected from the plurality of operation log data stored in the storage unit. Based on the selected operation log data, data selected according to a predetermined rule from data included in a plurality of Web page data transmitted from any of the plurality of Web server devices to an arbitrary terminal device Generating means for generating new web page data by combining
A server apparatus comprising: a transmission unit configured to transmit Web page data generated by the generation unit to the one terminal device. In a computer having a communication means for performing data communication with other devices via a network,
From any terminal device that has received Web page data instructing display of a Web page from any of a plurality of Web server devices, the Web page displayed by the user of the terminal device according to the Web page data on the terminal device A reception process for receiving operation log data indicating an operation performed on the device;
A storage process for storing operation log data received in the past in the reception process;
Operation log data indicating an operation having a predetermined similarity to the operation indicated by the operation log data received from one terminal device in the reception process is selected from the plurality of operation log data stored by the storage process. Based on the selected operation log data, data selected according to a predetermined rule from data included in a plurality of Web page data transmitted from any of the plurality of Web server devices to an arbitrary terminal device A generation process for generating new web page data by combining
A program for causing the one terminal device to execute transmission processing for transmitting the Web page data generated in the generation processing.

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