JP2011123525A - Apparatus, method and program for providing stamp service in association with retrieval - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To promote the use of a stamp service by drawing the interest to a stamp service registered by a user. <P>SOLUTION: When a user inputs a retrieval word, retrieval is executed based on the retrieval word. On the other hand, enterprisers who have selected the retrieval words are specified. When there is an enterpriser who provides a stamp service among the specified enterprisers, the enterpriser acquires the number of stamps given to a user who has input the retrieval word, and generates a stamp card indicating a mark corresponding to the number of stamps. Then, as a retrieval result page, the generated stamp card is displayed together with a retrieval result. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a technology for supporting a stamp service provided by a business operator to a user, and in particular, a technology for providing information related to a stamp service registered by a user in conjunction with an input of a keyword used for searching a web page. About.

  Traditionally, retailers and service businesses have been able to build a system that provides some kind of privilege according to the frequency and usage details of customers using stores as a measure to improve customer acquisition and secure customers. One known example is the stamp service.

  In the stamp service, when a card is issued to the customer and the customer uses the store (purchase the product, etc.), it is displayed on the card as an index for redemption according to the use contents (purchase amount, purchased product, etc.) The number of marks (hereinafter referred to as the number of stamps) is calculated, and a mark corresponding to the number of stamps is displayed on the card. As a display method, there are known a method in which a surface of a paper-like card is filled with a stamp or a signature, and a surface of a magnetically processed card (for example, a rewritable card) is overwritten. Then, when the number of stamps displayed on the card possessed by the user reaches a reference number preset by the business operator, some privilege is given to the customer in exchange for the card.

  By the way, in a system that gives a customer some kind of privilege as described above, each operator generally sets a unique mechanism, and on the customer side, each business has more opportunities to use the store. There is a need to possess and manage multiple types of cards issued by the holder.

  Therefore, in recent years, in order to reduce the management burden on the customer side, necessary information is collected from the customer side terminal (mobile terminal) and the operator side terminal via the network, and the operators used by each customer are collectively displayed on the database. A management system has been proposed (see, for example, Patent Document 1).

JP 2004-185405 A

  However, users who use the above system can manage and manage multiple types of cards issued by each business operator, but they no longer manage the number of stamps at their own hands. It is necessary to positively access the database from the user to know. For this reason, when the labor is burdened, there is a possibility that the consciousness with respect to the company registered in the stamp service and the number of stamps given by the company may be diluted.

  Therefore, an object of the present invention is to promote awareness of the stamp service registered by the user and promote the use of the stamp service.

  In order to solve the above problems, the present invention has the following aspects.

(1) search word storage means for storing keywords and business operators in association with each other;
Stamp number storage means for storing the user and the stamp number given by the operator to the user in association with each operator;
A search word acquisition means for acquiring a keyword transmitted from the user side terminal;
Of the businesses stored by the search word storage means, business operator specifying means for specifying the business operator associated with the keyword acquired by the search word acquisition means,
A stamp number acquisition unit that identifies a user based on an identifier transmitted from a user-side terminal, and a company specified by the company identification unit acquires a stamp number given to the user from a stamp number storage unit;
A stamp card generating means for generating a stamp card displaying a mark corresponding to the stamp number acquired by the stamp number acquiring means;
Based on the keyword acquired by the search word acquisition means, search information that has been stored in advance, search means for acquiring the relevant information as a search result,
Search result page generation means for generating a search result page for displaying the stamp card generated by the stamp card generation means together with the search result acquired by the search means;
And a search result page transmitting means for transmitting the search result page generated by the search result web page generating means to the user side terminal.

  According to the aspect of (1), when a search word is input by the user, a search is performed based on the search word, while a business operator that has selected the search word is specified. A stamp card that displays the number of stamps given to the user who entered the search word and displays the mark corresponding to the number of stamps when the provider that provides the stamp service exists among the specified businesses Is generated. The generated stamp card is displayed along with the search result as the search result page.

  As a result, each time a search word is input from the user, it is possible to grasp at a glance about the presence of the business operator using the stamp service and the number of stamps owned by the business operator. become. In other words, accompanying the act of investigating the user's interest in performing a search without actively consciously grasping the existence of the business registered in the stamp service, Awareness will be raised for businesses registered in the stamp service. Further, it is possible to promote the use of the stamp service provided by the business operator, such as allowing the user to preferentially select the store of the business operator that owns the number of stamps.

(2) The stamp card generating means
There are a plurality of areas for displaying marks, and marks corresponding to the number of stamps are arranged in the areas,
Among the plurality of areas, a stamp card that displays a region corresponding to a reference stamp number, which is a standard for the business specified by the business operator specifying means to give a user some benefit, in a manner different from other regions. The search-linked stamp service providing apparatus according to claim 1, wherein:

  According to the aspect of (2), the area | region corresponding to the reference | standard stamp number used as a reference | standard which a provider gives a user a certain privilege among the several area | regions where a mark is displayed differs from another area | region. Generated the displayed stamp card. Thereby, it is possible to grasp the number of stamps owned by the user and a guideline until the privilege is obtained at a glance, which is suitable for promoting the use of the stamp service.

(3) A setting storage unit that stores a template that generates a stamp card and a mark to be displayed on the stamp card, which is set in advance according to the business operator, using an image;
The stamp card generating means
Generating the stamp card on the basis of the stamp number acquired by the stamp number acquiring unit and the template stored by the setting storage unit for the provider specified by the provider specifying unit; The search interlocking stamp service providing apparatus according to claim 1 or 2, characterized in that

  According to the aspect of (3), the stamp card is generated based on a stamp card that is set in advance according to a business operator and a template that generates a mark to be displayed on the stamp card by an image. Thereby, it becomes possible to prepare a stamp card to be displayed on the search result page according to the business operator, and it is possible to realize the display of the stamp card reflecting the contents of the stamp service that each business enterprise works.

(4) a step in which a computer acquires a keyword transmitted from a user-side terminal;
A step of identifying a business operator registered in association with the acquired keyword from business operators registered in association with a keyword;
The computer specifies a user based on the identifier transmitted from the user side terminal, and obtains the number of stamps given by the specified operator to the specified user;
A computer generating a stamp card for displaying a mark corresponding to the acquired number of stamps;
The computer searches for information to be searched that is stored in advance based on the acquired keyword, and acquires the corresponding information as a search result;
A computer generating a search result page for displaying the generated stamp card together with the acquired search result; and the computer transmits the generated search result page to the user terminal. Providing a search-linked stamp service.

(5) Connect the computer
A search word acquisition means for acquiring a keyword transmitted from the user side terminal;
An operator specifying means for specifying the company associated with the keyword acquired by the search word acquiring means from the companies registered in association with the keyword;
A number of stamps acquisition unit that identifies a user based on an identifier transmitted from a user-side terminal, and the company specified by the company specifying unit acquires the number of stamps given to the user;
A stamp card generating means for generating a stamp card displaying a mark corresponding to the stamp number acquired by the stamp number acquiring means;
Based on the keyword acquired by the search word acquisition means, search information that has been stored in advance, search means for acquiring the relevant information as a search result,
Search result page generation means for generating a search result page for displaying the stamp card generated by the stamp card generation means together with the search result acquired by the search means;
A program that causes a search result page transmission unit that transmits the search result page generated by the search result web page generation unit to the user terminal.

  According to the present invention, in conjunction with the user's action of searching for an interest, such as inputting a keyword used for searching a web page, the user is encouraged to use the stamp service by raising awareness of the stamp service registered by the user. be able to.

It is a figure which shows the structural example of the whole system containing the search cooperation stamp service provision apparatus of this embodiment. It is a figure which shows the data structural example of the search word database of this embodiment. It is a figure which shows the data structural example of the stamp service utilization database of this embodiment. It is a figure which shows the data structural example of the stamp number management database of this embodiment. It is a figure which shows the data structural example of the stamp service setting database of this embodiment. It is a figure which shows the example of a display of the stamp card image of this embodiment. It is a flowchart figure (search word registration process) which shows the process example of this embodiment. It is a flowchart figure (stamp service setting process) which shows the process example of this embodiment. It is a flowchart figure (stamp service registration process) which shows the process example of this embodiment. It is a flowchart figure (stamp service utilization process) which shows the process example of this embodiment. It is a flowchart figure (search linked stamp card display processing) showing an example of processing of this embodiment. It is a figure which shows the example of a display of the search result page of this embodiment.

  DESCRIPTION OF EMBODIMENTS Hereinafter, modes for carrying out the present invention (hereinafter referred to as embodiments) will be described with reference to the drawings.

<Configuration>
With reference to FIG. 1, the configuration of the entire system including a search-linked stamp service providing apparatus (hereinafter referred to as the apparatus) 1 according to the present embodiment will be described.

  In the present embodiment, the present apparatus 1, the user side terminal 5 (5a,..., 5x), the provider side terminal 7 (7a,..., 7x), and the shopping management server 9 are connected to a network N (such as the Internet). Connected through.

  The device 1 is a computer (single computer) having hardware resources such as a control device such as a CPU, a memory storing a computer program for controlling the operation of the device 1, a storage device such as an HDD, and a communication device such as a communication I / F. One or more).

  The user-side terminal 5 and the provider-side terminal 7 are a PC (Personal Computer), a mobile communication terminal device (a mobile phone or a smartphone) used by the user, and in addition to the hardware resources of the device 1, a key An input device such as a button or a touch panel, an output device such as a liquid crystal display, and a general browser are provided. The browser is a function for requesting, acquiring and displaying page data described in a language such as HTML (Hyper Text Markup Language), transmitting form data, etc., in accordance with HTTP (Hyper Text Transfer Protocol), which is a standard protocol of the Internet. have.

  The shopping management server 9 is configured by a computer (single or plural) having the hardware resources described above. The shopping management server 9 manages the operation of the virtual shopping mall on the network, and manages the operation of the virtual store performed by the business there. The user uses a virtual store operated by each business operator using the user terminal 5 connected to the shopping management server 9 via the network N.

(Search-linked stamp service providing device)
The apparatus 1 searches for information on a web page in accordance with a keyword (hereinafter referred to as a search word) used for a search transmitted from the user-side terminal 5, and displays a search result web page (hereinafter referred to as a search result page). ). In addition, the device 1 links the search result page reflecting the information related to the stamp service registered by the user with the input of the search word by the user in cooperation with the management of the stamp service performed by each business operator. It is characterized by being provided to the user side terminal 5.

  In order to realize the above-described contents, the apparatus 1 includes various databases (hereinafter referred to as DBs) 11, 12, 13, 21, 22, 23 that constitute storage means, stamp service management means 31, search word acquisition means 32, The service provider specifying means 33, the stamp number acquiring means 34, the stamp card generating means 35, the searching means 36, the search result page generating means 37, and the search result page transmitting means 38 are provided. Since the communication performed between these means is communication within the apparatus 1, it can be in any format.

  Each of the above-mentioned units included in the apparatus 1 is realized by executing a computer program using hardware resources such as the computer control apparatus described above. Note that these means do not need to be arranged on a single computer, and a configuration in which they are distributed as necessary may be adopted.

  The stamp service management unit 31 has a function of managing a stamp service performed by each business operator. The stamp service management means 31 acquires information when the user uses the virtual store of each business operator from the shopping management server 9 via the network N. On the other hand, the stamp service management means 31 allows the user to connect each business operator via the network N from the business operator side terminal 7 when the business operator operates an actual store (a store having an actual address). Get information when using a real store. In addition, the stamp service management unit 31 acquires information related to the setting of the stamp service performed by the provider, such as a criterion for calculating the number of stamps, from the provider side terminal 7 via the network N. And the stamp service management means 31 provides a user with a stamp service based on the information regarding the use of the store by the user and the information regarding the setting.

  The search word acquisition unit 32 has a function of acquiring a search word transmitted from the user terminal 5 based on an input by the user. The business operator specifying unit 33 selects a search word transmitted from the user-side terminal 5 in advance as a keyword from businesses stored in a search word DB (search word storage unit) described later. It has a function to specify.

  Although not shown in the figure, the apparatus 1 allows the operator to input an arbitrary keyword via the operator side terminal 7 and transmits it from the operator side terminal 7 in order to realize a search-linked information distribution method. And a means for registering the keyword and the business operator in association with each other (hereinafter referred to as search word registration means). The business operator selects a keyword in consideration of matching with the search word input by the user. The search word registering unit has a function of setting a priority to be preferentially reflected in the search result page according to the bid price inputted by the operator, with the keyword selected by the operator being auctioned. Have.

  Based on the identifier transmitted from the user terminal 5, the stamp number acquisition unit 34 identifies a user who has input a search word (hereinafter referred to as a search user), and stores a stamp number management DB (stamp number storage unit) 22 described later. With reference to the search word as a keyword, the business operator has a function of acquiring the number of stamps given to the search user.

  The stamp card generating unit 35 has a function of generating a stamp card that displays a mark corresponding to the number of stamps given to the user by the business with reference to a stamp service setting DB (setting storage unit) 23 described later.

  The search means 36 functions as a so-called search engine together with a search DB 11 to be described later, and searches for information to be searched (information on a plurality of web pages, etc.) based on the search word transmitted from the user side terminal 5. It has a function to acquire information that conforms to

  The search result page generation unit 37 has a function of generating a search result page for displaying information acquired by the search unit 36. In particular, when a user is registered in a stamp service provided by a business operator, a function for generating a search result page that displays the stamp card generated by the stamp card generating unit 35 together with the information acquired by the searching unit 36 is provided. Have. The search result page transmission unit 38 has a function of transmitting the search result page to the user terminal 5.

  Each of the above means uses a command such as SQL (Structured Query Language) to search DB 11, advertisement DB 12, search word DB 13, stamp service usage DB 21, stamp number management DB 22, and stamp service setting DB 23 that constitute each storage means. Register, update, search, etc. These DBs systematically hold predetermined data on a storage medium such as an HDD (Hard Disk Drive) in the computer. These DBs do not need to be arranged on a single computer, but adopt a configuration in which they are distributed as necessary.

(Data structure of search DB and advertisement DB)
The search DB 11 stores information on various web pages managed by each server, collected from a plurality of servers (not shown) connected via the network N, as search targets. In addition, the advertisement DB 12 stores information related to advertisements submitted by the company from the company side terminal 7. For example, an operator ID for identifying an operator and an URL of an advertisement web page (such as a product page to be advertised) prepared by the operator are associated with each other.

(Data structure of search word DB)
FIG. 2 shows a data configuration example of the search word DB 13. The search word DB 13 stores “operator”, “bid price”, and “display order” in association with each “search word”.

  The “search word” is data indicating an arbitrary keyword input by the operator via the operator side terminal 7. The business operator selects a keyword for the purpose of adapting to a search word input by the user. “Business” is data relating to the business. It includes an operator ID for identifying the operator, an operator name, a URL (Uniform Resource Locator) of a web page assigned to the virtual store, and the like.

  “Bid price” is data relating to the bid price input by the operator for the “search word”. The “display order” is data indicating the order of businesses that are preferentially displayed on the search result page among the businesses that have selected the search word when the search word is input by the user. The display order is set higher as the bid price is higher.

(Data structure of the stamp service usage DB)
FIG. 3 shows a data configuration example of the stamp service utilization DB 21. The stamp service use DB 21 stores “registered user”, “store use history”, and “stamp service history” in association with each “operator ID”.

  The “business ID” corresponds to the business ID stored in the search word DB 13 described above, and indicates a business that provides a stamp service among business operators that have registered the search word.

  “Registered user” is data relating to a user registered in the stamp service. “Registered user” includes “user ID” for identifying the user, “personal information” such as the user's name, address, telephone number, and mail address.

  “Store usage history” is data relating to the use contents when a user uses a store (not only a virtual store but also a real store) operated by a business. For example, when a user purchases a product at a store, the purchase price of the product, the product to be purchased, and the date and time when the product was purchased.

  The “stamp service history” is data relating to the history of the stamp service provided by the business to each user. The “stamp service history” includes data related to the “stamp number” given to the user by the business operator. The “number of stamps” is a numerical value serving as an index for exchanging with some kind of privilege prepared in advance by the business operator, and is data indicating the number of marks displayed on the card. The number of stamps is calculated and stored in accordance with the usage contents when the user uses the store. The “stamp service history” also includes data such as service registration date / time, stamp grant date / time, and a history of benefits exchanged for the number of stamps.

(Data structure of stamp number management DB)
FIG. 4 shows a data configuration example of the stamp number management DB 22. The stamp number management DB 22 stores “provider ID” and “stamp number” in association with each “user ID” for identifying a user. The stamp number management DB 22 is created based on the above-described stamp service utilization DB 21 and serves as an index. That is, referring to the stamp service use DB 21, the user ID and the number of stamps are periodically acquired using the user ID as a key, and a plurality of companies registered with the stamp service and the number of stamps. Are managed together.

(Data structure of stamp service setting DB)
FIG. 5 shows a data configuration example of the stamp service setting DB 23. The stamp service setting DB 23 stores “stamp conversion reference”, “privilege information”, and “stamp card information” in association with each “provider ID”.

  The “business ID” corresponds to the business ID stored in the search word DB 13 described above, and indicates a business that provides a stamp service among business operators that have registered the search word.

  The “stamp conversion standard” is data used to calculate the number of stamps according to the use contents when the user uses the store of the business. The stamp conversion standard is set by the operator via the operator side terminal 7. For example, there are a table in which usage contents (purchase amount, purchased product, etc.) and the number of stamps are associated, and a coefficient used when calculating the purchase amount. Every time a user uses a store (purchase a product, etc.), the number of stamps given to the user is calculated based on the usage details (purchase amount, purchased product, etc.) and the stamp conversion standard set in advance by the business operator. Will be.

  The “privilege information” is data relating to a privilege given to the user according to the number of stamps. The privilege information includes the content of the privilege and the number of stamps that serves as a reference for giving the privilege (hereinafter, the number of reference stamps). The privilege information is set by the operator via the operator side terminal 7. For example, “gift certificate present” is set as the content of the privilege, and “30 (pieces)” is set as the number of reference stamps associated therewith.

  “Stamp card information” is data used to generate a stamp card with an image. The stamp card information includes a “card template” that is a template that constitutes the stamp card and a “mark template” that is a template that constitutes a mark displayed on the stamp card. The stamp card information is set by the operator via the operator side terminal 5. As the data format of the image constituting the stamp card, any format such as GIF, JPEG, TIFF, flash, or the like can be adopted.

  FIG. 6 shows an image display example of a stamp card generated based on the stamp card information. As shown in FIG. 6, the stamp card 101 has a plurality of areas (hereinafter, mark areas) 102 for displaying the marks 103, and the marks 103 corresponding to the number of stamps are displayed in the mark areas 102. . Further, among all the mark areas 102, a mark area (hereinafter referred to as a reference mark area) 104 corresponding to the number of reference stamps is displayed in a display mode different from the other mark areas, and the user looks at a guideline for giving a privilege. To be able to grasp.

<Operation>
7 to 11 are flowcharts illustrating an example of processing according to the present embodiment.

(Search word registration process)
With reference to the flowchart shown in FIG. 7, the process example of this apparatus 1 at the time of a company registering a search word is demonstrated.

  The provider side terminal 7 transmits a search word registration request to the present apparatus 1 via the network N (step S1). Various requests from the terminal side are made by transmitting a message including a GET method according to HTTP, a standard protocol of the Internet, a request URI (Uniform Resource Indicator), and the like from the browser to the apparatus 1.

  When receiving the search word registration request, the search word registration unit of the present apparatus 1 transmits a search word registration web page for registering the search word to the provider side terminal 7 (step S2).

  The company-side terminal 7 displays the received search word registration web page using a browser, and accepts input from the company (step S3). The search word registration web page has an input form for inputting “search word”, “business operator”, “bid price” and the like, and accepts input of various information via this input form.

  When various information is input by the business operator, the business operator side terminal 7 transmits the input various information to the present apparatus 1 (step S4). The search word registration means of this apparatus 1 receives the various information transmitted from the provider side terminal 7 and registers it in the search word DB 13 in association with the provider ID (step S5). At this time, the search word registering unit compares the bid prices of the businesses stored in the search word DB 13 and sets the display order.

  When the registration of various types of information is completed, the search word registration unit of the present apparatus 1 transmits a registration completion notification to the business entity side terminal 7 (step S6). Thereby, the search word registration process ends.

(Stamp service setting process)
With reference to the flowchart shown in FIG. 8, a processing example of the apparatus 1 when the provider side sets various information related to the implementation of the stamp service will be described.

  The provider side terminal 7 transmits a setting request to the present apparatus 1 via the network N (step S11). When receiving the setting request, the stamp service management means 31 of the present apparatus 1 transmits a setting web page for inputting various information related to the implementation of the stamp service to the provider side terminal 7 (step S12).

  The provider side terminal 7 displays the received setting web page by a browser and accepts an input by the provider (step S13). The setting web page has an input form for inputting a business ID, stamp conversion standard, privilege information, stamp card information, and the like, and accepts input of various information via this input form.

  When various information is input by the business operator, the business operator side terminal 7 transmits the input various information to the apparatus 1 (step S14). The stamp service management means 31 of the present apparatus 1 receives various information transmitted from the provider side terminal 7 and registers it in the stamp service setting DB 23 in association with the provider ID (step S15).

  When the registration of various information is completed, the stamp service management unit 31 of the present apparatus 1 transmits a registration completion notification to the business entity side terminal 7 (step S16). Thereby, the stamp service setting process ends.

(Stamp service registration process)
Next, a processing example of the apparatus 1 when the user registers for the stamp service will be described with reference to a flowchart shown in FIG.

  First, the user side terminal 5 transmits a registration request to the present apparatus 1 via the network N (step S31). The registration request is made when the user inputs a link URL or the like attached to the settlement web page when the user uses a virtual store operated by the business operator (such as purchase of a product). That is, the following processing is executed by guiding from the settlement web page to a registration web page prepared in advance according to the business operator.

  When a user uses an actual store operated by a business operator (purchase of a product, etc.), the business operator distributes some medium that prompts the user to register for the stamp service. For example, a card or the like on which a URL for accessing a registration web page prepared in advance according to a business operator is described. In this case, the user terminal 5 transmits a registration request when the URL is input by the user.

  Subsequently, a description will be given of a processing example. When receiving the registration request, the stamp service management means 31 of the apparatus 1 transmits a registration web page for inputting various information related to registration with the stamp service to the user-side terminal 5 (step S32). At this time, the stamp service management means 31 of the present apparatus 1 identifies the business operator ID that is to be registered for the stamp service. The business ID can be specified when a registration request is received by managing the business ID in association with the URL of the registration web page corresponding to the business.

  The user-side terminal 5 displays the received registration web page using a browser and accepts input from the user (step S33). The registration web page has an input form for inputting personal information such as a user ID, name, address, and e-mail address, and accepts input of various information via this input form.

  The user ID is arbitrarily registered by the user via the user-side terminal 5 when the user starts using the service provided by the apparatus 1 (search linked stamp service), or the apparatus 1 It is registered by preparing or dynamically generating in advance and assigning it to the user. In the registration web page, the user inputs the user ID registered in advance together with personal information.

  When various types of information are input by the user, the user side terminal 5 transmits the input various types of information to the apparatus 1 (step S34). The stamp service management means 31 of the present apparatus 1 receives various information transmitted from the user terminal 5 and registers it in the stamp service utilization DB 21 in association with the provider ID (step S35).

  When the registration of various information is completed, the stamp service management unit 31 of the apparatus 1 transmits a registration completion notification to the user side terminal 5 (step S36). Thereby, the stamp service registration process is completed.

(Stamp service usage processing)
Next, with reference to the flowchart shown in FIG. 10, a processing example of the present apparatus 1 when providing a stamp service according to the use of a business by a user will be described.

  First, when a user uses a virtual store (purchase of a product, etc.), the shopping management server 9 uses a business ID that operates the virtual store, a user ID of the user who uses the virtual store, and usage details (purchase price, purchased product, etc.). And the stamp service execution request is transmitted to the stamp service management means 31 of the apparatus 1 (step S51).

  In addition, although illustration is abbreviate | omitted, when a user uses the real store which a provider operates (purchase of goods etc.), a provider side terminal 7 is a provider ID based on a provider's input operation. The user ID, usage details (purchase amount, purchased product, etc.) of the user who uses the store are acquired, and a stamp service execution request is transmitted to the stamp service management means 31 of the apparatus 1.

  Upon receiving the stamp service execution request, the stamp service management unit 31 of the apparatus 1 registers the usage content in the stamp service usage DB 21 based on the business ID and the user ID (step S52). Subsequently, the stamp service management unit 31 of the apparatus 1 refers to the stamp service setting DB 23 and calculates the number of stamps based on the stamp conversion standard acquired based on the provider ID and the usage content received in step S52. (Step S53).

  Subsequently, the stamp service management unit 31 of the present apparatus 1 updates the number of stamps stored in the stamp service utilization DB 21 based on the provider ID and the user ID (step S54). For example, the stamp service management unit 31 adds the stamp number calculated in step S53 to the stamp counter stored in association with the provider ID and the user ID. In addition to accumulating the number of stamps, the number of stamps calculated in step S53, the date, and the usage content may be associated and registered, and the history given the number of stamps may be managed.

  Subsequently, the stamp service management unit 31 of the apparatus 1 notifies the shopping management server 9 of a process completion notification (step S55). Thereby, the stamp service use process is completed. The stamp service management means 31 of the apparatus 1 refers to the stamp service utilization DB 21 at regular timing, acquires the business ID and the number of stamps using the user ID as a key, and updates the stamp number management DB 22. .

(Search-linked stamp card display processing)
Next, a processing example of the apparatus 1 when providing a search result page reflecting information related to the stamp service in conjunction with the input of a search word by the user will be described with reference to a flowchart shown in FIG.

  The user-side terminal 5 displays the search web page (for example, the top page of the portal site) transmitted from the device 1 by a browser and accepts input of a search word by the user. Then, when a search word is input by the user, the user side terminal 5 transmits the input search word to the apparatus 1 (step S71). On the other hand, the search word acquisition means 32 of this apparatus 1 acquires the search word transmitted from the user side terminal 5 (step S72). At this time, the search word acquisition unit 32 specifies the user ID based on the identifier transmitted from the user terminal 5. For example, the user ID input by the user is acquired at the time of login, and the user ID is specified from a cookie or the like after login.

  Subsequently, the search means 36 of the present apparatus 1 performs a search process based on the search word (step S73). That is, the search unit 36 refers to the search DB 11 in which information about a plurality of web pages and the like is accumulated as a search target, and acquires information that matches the search word acquired in step S72.

  On the other hand, the business entity specifying means 33 of the present apparatus 1 identifies the business operator corresponding to the search word (step S74). That is, the business entity specifying unit 33 refers to the search word DB 13 and acquires the business operator ID registered in association with the search word acquired in step S72 together with the display order.

  Subsequently, the stamp number obtaining unit 34 of the apparatus 1 identifies the business operators registered in the stamp service by the user among the business operators identified in Step S74 (Step S75). That is, the stamp number acquisition unit 34 refers to the stamp number management DB 22, acquires a company ID based on the user ID specified in step S 72, and collates it with the company ID acquired in step S 73. Subsequently, the stamp number acquisition unit 34 of the present apparatus 1 matches the business ID by referring to the stamp number management DB 22 if the business ID is matched and the business registered by the user in the stamp service is included. The number of stamps associated with the business operator ID is acquired (step S76).

  Subsequently, the stamp card generating means 35 of the apparatus 1 generates a stamp card to be displayed on the search result page (step S77). In other words, the stamp card generating unit 35 refers to the stamp service setting DB 23 and acquires stamp card information for generating a stamp card image based on the business operator ID that has acquired the number of stamps in step S76. The stamp card generating means 35 arranges a mark based on the mark template on the stamp card based on the card template, and generates a stamp card (see FIG. 6). As described above, a mark area for placing a mark is set on the stamp card, and the stamp card generating means 35 generates a stamp card by arranging a number of marks corresponding to the acquired number of stamps in the mark area. To do.

  In addition, the stamp card generating means 35 refers to the advertisement DB 12, and based on the company ID for which the number of stamps has been acquired in step S76, an advertisement web page (such as a product page to be advertised) prepared on the company side. URL is acquired. Then, the stamp card generation unit 35 sets the acquired URL as a clickable URL (a function for displaying the URL in a state where it can be input by a user's designation operation), and sets the URL for the generated stamp card. For example, the clickable URL can be set by embedding in a stamp card image.

  Subsequently, the search result page generating unit 37 of the apparatus 1 generates a search result page based on the search processing result obtained in step S73 and the stamp card generated in step S77 (step S78). That is, the search result page generation unit 37 displays information obtained as a search result, while generating a search result page in which the stamp cards of the respective companies are arranged according to the display order of the companies specified in step S74.

  Subsequently, the search result page transmitting unit 38 of the present apparatus 1 transmits the search result page generated in step S78 to the user side terminal 5 (step S79). The user terminal 5 receives the search result page and displays it on the browser (step S80).

  FIG. 12 shows a display example of the search result page 111 displayed by the browser of the user side terminal 5. As described above, according to the present apparatus 1, when a search word is input to the search window 112 by the user, the search process is executed based on the search word, and the operator who selects the search word is selected. Is identified. When there is an operator registered in the stamp service among the specified operators, the operator obtains the number of stamps given to the user who entered the search word, and the mark 103 corresponding to the number of stamps is acquired. Is generated. And as a search result page, while displaying the result of a search process with respect to the search result area | region 113, the stamp card | curd 101 was arrange | positioned with respect to the search word related area | region 114 according to a provider's display order. In the example shown in the figure, the provider that provides the stamp card 101a is set higher in the display order than the provider that provides the stamp card 101b.

  As a result, each time a search word is input from the user, it is possible to grasp at a glance about the presence of the business operator using the stamp service and the number of stamps owned by the business operator. become. In other words, accompanying the act of investigating the user's interest in performing a search without actively consciously grasping the existence of the business registered in the stamp service, Awareness will be raised for businesses registered in the stamp service. As a result, it is possible to appeal to use the store of the business that provides the stamp service.

  Further, since a clickable URL for designating an advertisement web page (for example, a product page handled in a virtual store) prepared in advance by the business operator is set on the stamp card 101, the browser can be displayed by causing the user to click on the clickable URL. It can be automatically activated and guided directly from the stamp card 101 to the virtual store.

  Also, as shown in FIG. 12 and FIG. 6, the reference mark area 104 that is a reference for the business operator to give some privilege to the user is displayed in a different manner from the other mark areas 102, so that the user can You can have a quick glance at the number of stamps you own and the amount of time it takes to get the benefits. In other words, the number of stamps that are missing before the benefits are obtained is apparent from the comparison between the mark 103 arranged in each mark area 102 and the reference mark area 104. It is suitable for enhancing the appealing power of the user.

  Moreover, according to this apparatus 1, about the company which also manages a real store, the number of stamps which the business person gave to the user through use of a real store is managed. Thereby, even if there is a user who used only the actual store, the presence of the virtual store can be grasped and the use can be promoted.

  Further, according to the present apparatus 1, since the stamp card is generated based on the template preset according to the business operator, the stamp card to be displayed on the search result page is prepared according to the business operator. Thus, for example, it is possible to realize the display of the stamp card reflecting the measure of the stamp service that each business operator works, such as changing the number of mark areas and the display mode of the reference mark areas.

  The present invention has been described above by the preferred embodiments of the present invention. Although the invention has been described with reference to specific embodiments, various modifications and changes may be made to the embodiments without departing from the broad spirit and scope of the invention as defined in the claims. Obviously you can. In other words, the present invention should not be construed as being limited by the details of the specific examples and the accompanying drawings.

  For example, in this embodiment, when displaying a stamp card as a search result page, it is arranged according to the display order corresponding to the bid price of the business operator. However, the present invention is not limited to this, for example, each business operator. May be arranged according to the display order corresponding to the number of stamps given to the user.

  In this case, the higher the number of stamps, the higher the order of displaying the stamp cards. If the number of stamps provided by the operator A is 7 and the number of stamps provided by the operator B is 14 for the user who has input the search word, the stamp card of the operator B is displayed at the top. (For example, when the display example of FIG. 12 is used, the top and bottom of the stamp card 101a and the stamp card 101b are switched). According to this, for the user, the business operator with higher usage frequency is displayed at the top, which is suitable for increasing the appealing power for the business operator.

  Further, in this embodiment, the clickable URL that designates the advertisement web page (for example, the product page handled in the virtual store) prepared in advance by the business operator is set in the image of the stamp card. However, the present invention is not limited to this. Instead, it may be set to be displayed in association with the periphery of the stamp card image.

  Further, in the present embodiment, a stamp card is displayed for a business operator who has registered a keyword that matches a search word input by the user and the business user has registered with the stamp service. The other business operators are not particularly mentioned. For example, for these business operators, the URL of the advertisement web page may be displayed instead of displaying the stamp card. In other words, among businesses that have registered keywords that match the search word entered by the user, there are businesses that do not provide the stamp service itself, and users who have entered the search word even though they provide the stamp service. For businesses that are not registered, the URL of the web page for advertisement acquired from the advertisement DB 12 is displayed as a clickable URL. According to this, a comparison between a business that provides a stamp service and a business that does not do so becomes apparent at a glance, which may be suitable for enhancing appeal power. Further, instead of displaying the URL of the advertisement web page, advertisement content (for example, a banner advertisement) itself composed of a still image or a moving image may be displayed.

  Further, in the present embodiment, the “stamp card information (stamp card template and mark template)” used for generating a stamp card from an image is arbitrarily set by a business operator. It may be prepared in advance on the apparatus 1 side and dynamically set according to the contents of the stamp service provided by each business operator.

  For example, the number of mark areas of the stamp card can be set based on the reference stamp number set by each business operator. When the number of reference stamps is set to “10”, “15” and “30” according to the contents of the three types of benefits, a card template with 30 mark areas (the maximum number of reference stamps) It is a condition of setting. In addition, the apparatus 1 can dynamically set the mark area corresponding to the reference stamp number so that the display area is different from other mark areas. To cite the above example, a card template is set in which the mark areas corresponding to the 10th, 15th, and 30th among the 30 mark areas are displayed differently from the other mark areas. That's it. As a method of changing the display mode, it is possible to change the shape of the mark area and the color to be added to the mark area, or to add a specific character, symbol or figure to the mark area corresponding to the reference stamp number, etc. Can do. If it does in this way, the burden of the setting work of the stamp card | curd performed by a provider can be reduced.

DESCRIPTION OF SYMBOLS 1 Search-linked stamp service provision apparatus 5 User side terminal 7 Provider side terminal 9 Shopping management server 11 Search database 12 Advertising database 13 Search word database 21 Stamp service utilization database 22 Stamp number management database 23 Stamp service setting database 31 Stamp service management means 32 Search word acquisition means 33 Company identification means 34 Stamp number acquisition means 35 Stamp card generation means 36 Search means 37 Search result page generation means 38 Search result page transmission means 101 Stamp card 102 Mark area 103 Mark 104 Reference mark area 111 Search result Page 112 Search window 113 Test result area 114 Search word related area

Claims (5)

Search word storage means for associating and storing keywords and businesses;
Stamp number storage means for storing the user and the stamp number given by the operator to the user in association with each operator;
A search word acquisition means for acquiring a keyword transmitted from the user side terminal;
Of the businesses stored by the search word storage means, business operator specifying means for specifying the business operator associated with the keyword acquired by the search word acquisition means,
A stamp number acquisition unit that identifies a user based on an identifier transmitted from a user-side terminal, and a company specified by the company identification unit acquires a stamp number given to the user from a stamp number storage unit;
A stamp card generating means for generating a stamp card displaying a mark corresponding to the stamp number acquired by the stamp number acquiring means;
Based on the keyword acquired by the search word acquisition means, search information that has been stored in advance, search means for acquiring the relevant information as a search result,
Search result page generation means for generating a search result page for displaying the stamp card generated by the stamp card generation means together with the search result acquired by the search means;
And a search result page transmitting means for transmitting the search result page generated by the search result web page generating means to the user side terminal. The stamp card generating means
There are a plurality of areas for displaying marks, and marks corresponding to the number of stamps are arranged in the areas,
Among the plurality of areas, a stamp card that displays a region corresponding to a reference stamp number, which is a standard for the business specified by the business operator specifying means to give a user some benefit, in a manner different from other regions. The search-linked stamp service providing apparatus according to claim 1, wherein: A setting storage means for storing a template for generating a stamp card and a mark to be displayed on the stamp card, which is set in advance according to the business operator, using an image;
The stamp card generating means
Generating the stamp card on the basis of the stamp number acquired by the stamp number acquiring unit and the template stored by the setting storage unit for the provider specified by the provider specifying unit; The search interlocking stamp service providing apparatus according to claim 1 or 2, characterized in that A computer acquiring a keyword transmitted from a user-side terminal;
A step of identifying a business operator registered in association with the acquired keyword from business operators registered in association with a keyword;
The computer specifies a user based on the identifier transmitted from the user side terminal, and obtains the number of stamps given by the specified operator to the specified user;
A computer generating a stamp card for displaying a mark corresponding to the acquired number of stamps;
The computer searches for information to be searched that is stored in advance based on the acquired keyword, and acquires the corresponding information as a search result;
A computer generating a search result page for displaying the generated stamp card together with the acquired search result; and the computer transmits the generated search result page to the user terminal. Providing a search-linked stamp service. Computer
A search word acquisition means for acquiring a keyword transmitted from the user side terminal;
An operator specifying means for specifying the company associated with the keyword acquired by the search word acquiring means from the companies registered in association with the keyword;
A number of stamps acquisition unit that identifies a user based on an identifier transmitted from a user-side terminal, and the company specified by the company specifying unit acquires the number of stamps given to the user;
A stamp card generating means for generating a stamp card displaying a mark corresponding to the stamp number acquired by the stamp number acquiring means;
Based on the keyword acquired by the search word acquisition means, search information that has been stored in advance, search means for acquiring the relevant information as a search result,
Search result page generation means for generating a search result page for displaying the stamp card generated by the stamp card generation means together with the search result acquired by the search means;
A program that causes a search result page transmission unit that transmits the search result page generated by the search result web page generation unit to the user terminal.

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