JP2010262603A - Information providing system, information providing server, and information providing program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To appropriately and easily assign a web page which places an advertisement to each advertisement. <P>SOLUTION: An advertisement information management server 20 has a calendar information management DB 21 for storing calendar information associated with a genre of a web page in which the placing of an advertisement is desired, creates and provides a calendar by which the propriety of the placing of an advertisement for each date can be recognized with regard to the advertisement represented by advertisement ID which is presented, and searches for a web page that matches the associated genre according to the acceptance of the date selected in the calendar provided. Thereby, the advertisement information management server determines candidate advertisement placing pages indicating a candidate of a web page in which an advertisement is placed on the date accepted, accepts selection from the candidate advertisement placing pages, makes the candidate advertisement placing page for which the selection has been accepted associated with the date selected as the advertisement placing page in the calendar, and updates the calendar information. The genre included in the calendar information is represented by a genre of at least one stage of a predetermined plurality of stages of the classification. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention provides a web page providing server that provides a web page in response to a request from a user terminal managed by a user, and an advertisement information management server that manages advertisement related information including advertisement information indicating an advertisement placed on the web page. The present invention relates to an information providing system, an information providing server constituting the system, and an information providing program.

  Conventionally, various services have been provided on websites on communication networks, and various systems have been proposed that can provide a My Page that means a member-only page on a website (for example, patents). Reference 1-2).

JP 2007-48165 A JP 2007-164716 A

  When placing an advertisement on a web page such as the My Page mentioned above, it is desirable to place the advertisement on the web page desired by the advertiser, but if the number and type of managed web pages is huge, There has been a problem that it is difficult to appropriately and easily assign a web page for displaying the advertisement to each advertisement.

  An object of the present invention is to solve the above-described problems and to appropriately and easily assign a web page on which the advertisement is posted to each advertisement.

  An information providing system of the present invention manages a web page providing server that provides a web page in response to a request from a user terminal managed by a user, and advertisement related information including advertisement information indicating an advertisement placed on the web page. An advertisement information management server comprising an advertisement information management server, wherein the advertisement information management server includes, for each advertisement, posted on a web page, a posting page indicating whether or not the advertisement can be placed and a web page to be posted. Calendar information storage means for storing calendar information in which identifiable posting page information and posting history information indicating a posting history on a web page are associated with each other, and a genre of a web page that is desired to be posted, is stored; In response to an advertisement information acquisition request that presents posted page information from the web page providing server, the calendar information is The advertisement information search means for searching the advertisement associated with the posted page information presented, and transmitting the advertisement information of the searched advertisement to the web page providing server, and the advertisement ID that can uniquely identify the advertisement A calendar providing means for creating and providing a calendar capable of recognizing whether or not the advertisement indicated by the presented advertisement ID can be posted for each date in response to a calendar provision request presenting In response to receiving the date selected in the calendar, the calendar information is referred to, and the web page on which the advertisement is posted on the received date is searched by searching for a web page that matches the associated genre. Posting page candidate determination means for determining the posting page candidates indicating candidates, and the web page to be posted from the determined posting page candidates. Included in the calendar information, including a posted page selection accepting means for accepting a selection, and a calendar information updating means for updating the calendar information in association with the date selected in the calendar as the posted page candidate that accepted the selection. The genre is represented by a genre of at least one stage classification among a plurality of predetermined stages. The web page providing server includes web page publication information to be placed on a web page, a genre of the web page, In response to receiving a web page provision request from the user terminal and web page storage means in which web page information associated with is received, advertisement information of an advertisement to be posted is acquired from the advertisement information management server An advertisement information acquisition means and a web page pasted with the acquired advertisement information are connected to the user. Web page providing means provided to the terminal.

  With the above configuration, it is possible to appropriately and easily assign a web page on which the advertisement is posted to each advertisement.

  The posted page candidate determination means may be configured to search for a web page by obtaining page information that can identify a web page of a genre associated with the calendar information from the web page providing server. .

  The advertisement information management server generates a posting history browsing screen that displays the posting history information of the received date with reference to the calendar information when the date received by being selected in the provided calendar is a past date. The posted page candidate determining means may be configured to determine the posted page candidate only when the received date is not a past date.

  The advertisement information management server displays the set posted page information when the received page information of the received date is set instead of the past date when the received date is selected in the provided calendar. A setting information browsing screen providing means for generating and providing the setting information browsing screen, wherein the posted page candidate determining means is configured such that the received date is not a past date and the posted page information of the received date is set. Only when there is not, it may be configured to determine the page candidate.

  The calendar providing means may be configured to provide a calendar in response to a calendar providing request from an administrator who manages the advertisement information management server.

  The advertisement information management server includes: a genre selection request receiving unit that receives a selection request of a genre included in the calendar information; and a genre at any one of the plurality of levels received by the genre selection request receiving unit And a genre addition setting means for additionally setting to the corresponding calendar information.

  The genre included in the calendar information includes a small category that can be narrowed down relatively when searching for a web page by the posting page candidate determination unit, and a large category that can be narrowed down relatively. Further, it may be configured to be represented by any one of the three genres, that is, a medium category that can be narrowed down more than a small category and less than a large category.

  The information providing server of the present invention provides a web page in response to a request from a user terminal managed by the user, and manages an advertisement related information including advertisement information indicating an advertisement placed on the web page. For each advertisement placed on a web page, for each date, whether it can be placed, posted page information that can identify the posted page that shows the posted web page, and a posting history that shows the posted history on the web page Calendar information storage means for storing calendar information associated with information and further associated with a genre of a web page desired to be published, web page publication information to be posted on a web page, and a genre of the web page Web page storage means storing associated web page information, and posted page information from the user terminal In response to receiving a web page provision request, the calendar information is referred to, and advertisement information search means for searching for an advertisement associated with the posted page information is pasted, and advertisement information of the searched advertisement is pasted. In response to a web page providing means for providing the attached web page to the user terminal and a calendar providing request that presents an advertisement ID that can uniquely identify an advertisement, the calendar information is referred to, and the presented advertisement ID indicates A calendar providing means for creating and providing a calendar capable of recognizing whether or not each advertisement can be posted for each date, and referring to the calendar information in response to accepting a date selected in the provided calendar, and making correspondence Searching for webpages that match the genre being posted will show webpage candidates that will advertise on the accepted date In the calendar, the posting page candidate determining means for determining the page candidate, the posting page selection receiving means for receiving the selection of the web page to be posted from the determined posting page candidates, and the posting page candidate receiving the selection as the posting page Calendar information updating means for updating the calendar information in association with the selected date, and the genre included in the calendar information depends on the genre of at least one stage classification among a plurality of predetermined stages. It is characterized by being expressed.

  Furthermore, the information providing program of the present invention provides a web page in response to a request from a user terminal managed by the user, and a process for managing advertisement-related information including advertisement information indicating an advertisement placed on the web page For each advertisement posted on a web page, for each date, whether it can be published, posted page information that can identify the posted page indicating the posted web page, Calendar information storage means for storing calendar information associated with the posting history information indicating the posting history and further associated with the genre of the web page desired to be posted; web page posting information to be posted on a web page; and A web page storage means for storing web page information associated with the genre of the web page. In response to receiving a web page provision request for posting page information from the user terminal to a computer, an advertisement for referring to the calendar information and searching for an advertisement associated with the posted page information In response to an information search process, a web page providing process that provides the user terminal with a web page to which the advertisement information of the searched advertisement is pasted, and a calendar providing request that presents an advertisement ID that can uniquely identify an advertisement, A calendar providing process for creating and providing a calendar capable of recognizing whether or not the advertisement indicated by the presented advertisement ID can be posted for each date with reference to the calendar information, and accepting the date selected in the provided calendar. In response to this, the calendar information is referred to, and a web page matching the associated genre is searched for. A posting page candidate determination process for determining a posting page candidate indicating a candidate for a web page on which an advertisement is to be posted, a posting page selection reception process for receiving selection of a web page to be posted from the determined posting page candidates, Calendar information update processing for updating the calendar information in association with the date selected on the calendar as the posted page candidate that has received the selection is executed, and a plurality of genres included in the calendar information are determined in advance. It is represented by the genre of at least one of the stage classifications.

  According to the present invention, a web page on which an advertisement is posted can be appropriately and easily assigned to each advertisement.

It is a block diagram which shows the example of a structure of the information provision system in one embodiment of this invention. It is explanatory drawing which shows the example of web page information. It is explanatory drawing which shows the example of advertisement relevant information. It is explanatory drawing which shows the example of calendar information. It is a flowchart which shows the example of an information provision process. It is explanatory drawing which shows the example of a web page browsing screen. It is a flowchart which shows the example of a calendar browsing / setting process. It is explanatory drawing which shows the example of a calendar display screen. It is explanatory drawing which shows the example of a publication history browsing screen. It is explanatory drawing which shows the example of a setting information browsing screen. It is explanatory drawing which shows the example of a publication page selection screen. It is a flowchart which shows the example of a publication desired genre setting process. It is explanatory drawing which shows the example of genre selection candidate information. It is explanatory drawing which shows the example of a printing desired genre selection screen (large classification). It is explanatory drawing which shows the example of a printing desired genre selection screen (medium classification). It is explanatory drawing which shows the example of a printing desired genre selection screen (small classification).

Hereinafter, an embodiment of the present invention will be described with reference to the drawings.
FIG. 1 is a block diagram showing an example of the configuration of an information providing system 100 according to an embodiment of the present invention. As shown in FIG. 1, the information providing system 100 includes a web page providing server 10, an advertisement information management server 20, and user terminals 41 to 4N (N: any positive integer). The web page providing server 10, the advertisement information management server 20, and the user terminals 41 to 4N are each connected to a communication network 50 such as the Internet.

  The web page providing server 10 and the advertisement information management server 20 are each configured by an information processing device such as a WWW server. Each of the user terminals 41 to 4N is configured by an information processing apparatus such as a personal computer. The web page providing server 10 and the advertisement information management server 20 may be configured by a single server device (information providing server).

  The web page providing server 10 is a server managed by a system administrator of the information providing system 100, for example, and has various functions such as a function of providing a web page in response to a browsing request from the user terminals 41 to 4N.

  The web page providing server 10 manages a web page (hereinafter referred to as “my page”) assigned to each registered member of the system 100, and receives the registered member's My Page in response to a request from the registered member. Has the function to provide. Each “My Page” is managed by an organization such as an individual or a manufacturer. The web page providing server 10 includes a web page information management DB 11 in which web page information indicating various types of information related to my pages is stored. The web page information management DB 11 may be inside or outside the web page providing server 10.

  The advertisement information management server 20 is a server managed by a system administrator of the information providing system 100, for example, and has various functions such as a function of managing advertisement information created and registered by an advertiser. The advertisement information management server 20 includes a calendar information management DB 21 that stores calendar information, which will be described later, and an advertisement-related information management DB 22 that stores advertisement-related information. The calendar information management DB 21 and the advertisement-related information management DB 22 may be inside or outside the advertisement information management server 20, respectively.

  Each of the user terminals 41 to 4N is managed by a user who uses the system 100. It is assumed that some or all of the users who manage the user terminals 41 to 4N are registered as members in the system 100 and are given my pages.

  FIG. 2 is an explanatory diagram illustrating an example of web page information stored in the web page information management DB 11 provided in the web page providing server 10. As shown in FIG. 2, the web page information specifies the user name of the user to whom the corresponding My Page is assigned, the user ID assigned to the user, one or more genres, and the corresponding page. Possible page information (for example, URL), page posting information, and advertisement posting area information are included. The genre indicates the category of information content posted on the corresponding My Page. Specifically, confectionery (when information about confectionery is posted), vegetables (information about vegetables is posted ), Daily necessities (when information on daily necessities or do-it-yourself, etc. is posted). This genre is information set in advance by a system administrator or a web page administrator. The genre corresponds to one of the major classification, middle classification, and minor classification described later, or major classification, middle classification, small classification. Each category is represented by a genre corresponding to two or more categories. The page publication information is information created by a markup language such as HTML (HyperText Markup Language) or XML (Extensible Markup Language), for example, and the content of the information posted on the corresponding My Page and its posting format. It is information including. The advertisement placement area information means information indicating an area where an advertisement is placed in the corresponding My Page.

  FIG. 3 is an explanatory diagram illustrating an example of advertisement-related information stored in the advertisement information management DB 22 provided in the advertisement-related information management server 20. As shown in FIG. 3, the advertisement-related information includes an advertiser name indicating an advertiser name, an advertisement ID indicating an ID of the corresponding advertisement, advertisement information indicating an advertisement to be posted, and posting of the corresponding advertisement. Information about the size and desired posting date (desired date, desired time, etc.) of the corresponding advertisement, and the upper limit number of times indicating the upper limit number of times (for example, the upper limit number for each posting date) The information is associated with the publication history information indicating the history of advertisement placement, and the number of times indicated by the maximum number of times information is the number of times the user selects a banner to be posted as an advertisement. In this system 100, it is assumed that an advertisement fee is generated according to the number of times the user selects (clicks) an advertisement.

  FIG. 4 is an explanatory diagram showing an example of calendar information stored in the calendar information management DB 21 provided in the advertisement-related information management server 20. In FIG. 4, the calendar information about the advertisement A of the advertiser A is shown. As shown in FIG. 4, the calendar information includes an advertiser name, an advertisement ID, a publication genre indicating the genre of a web page for which the corresponding advertisement is desired to be placed, and a web set as a web page for placing an advertisement. This is information in which posted page information indicating a page, desired posting time information, date, upper limit number of times of posting information corresponding to each date, and posted history information are associated with each other. The publishing genre is information set by the system administrator or the advertiser A, etc., and is a genre of any one of the major classification, middle classification, and minor classification described later, or among the major classification, middle classification, and minor classification. Two or more categories are represented by each genre.

Next, the operation of the information providing system 100 of this example will be described.
FIG. 5 is a flowchart showing an example of information providing processing in the information providing system 100 of this example. Here, a case where a web page (my page) on which advertisement information is posted in response to a request from the user terminal 41 managed by the user A will be described as an example.

  In the information providing process, first, when the web page providing server 20 receives a my page providing request presenting the URL of the corresponding my page from the user terminal 41 (step S101), the web page providing server 20 receives the my page providing request presenting the URL. Is notified to the advertisement information management server 20 (step S102).

  When the advertisement information management server 20 receives a notification indicating that it has received a My Page offer request that presents a URL, the advertisement information management server 20 refers to the calendar information of each advertisement and posts the current date (or time) of each advertisement. The URL presented in the web page (specifically, URL) indicated by the desired page information is included, and the number of selections indicated by the posting history information is less than the upper limit number indicated by the posting upper limit number information (in reality, the upper limit An advertisement that is less than 90% of the number of times is desirable (step S201). In step S201, the number of advertisements that can be placed in the advertisement placement area of the corresponding web page is searched.

  When searching for an advertisement to be posted, the advertisement information management server 20 transmits the advertisement information of the searched advertisement to the web page providing server 10 (step S202). Then, the advertisement information management server 20 updates the publication history information (specifically, the number of publications) corresponding to the transmitted advertisement information (step S203). Specifically, a process of adding 1 to the number of times the advertisement is placed in the placement history information is performed. In step S203, the publishing history information included in the advertisement-related information and the publishing history information included in the calendar information are updated.

  When the advertisement information is received, the web page providing server 10 pastes the advertisement indicated by the received advertisement information on the advertisement placement area of the web page of the URL presented in step S101 (step S103), and the advertisement of the pasted advertisement A web page pasted with the ID is provided to the user terminal 41 (step S104).

  The user terminal 41 displays the web page received from the web page providing server 10 on a display device provided in the user terminal 41. FIG. 6 is an explanatory diagram illustrating an example of a web page browsing screen on which a web page is displayed. As shown in FIG. 6, the web page browsing screen is provided with various areas including a display area 101 on which the contents of the web page are posted, a display area 102 on which an advertisement is posted, and an end button 103. Yes. In this example, it is assumed that the advertisement is a banner advertisement, and the advertisement detail page is accessed when an advertisement placed in the display area 102 is selected (for example, selected by a mouse click).

  When an advertisement is selected by an operation of an input device (for example, a mouse) by the user A, the user terminal 41 accesses a detailed page of the selected advertisement and presents the advertisement ID of the selected advertisement. An advertisement selection notification indicating the selection is transmitted to the web page providing server 10.

  When receiving the advertisement selection notification (Y in Step S105), the web page providing server 10 transfers the advertisement selection notification including the presented advertisement ID to the advertisement information management server 20 (Step S106).

  When receiving the advertisement selection notification from the web page providing server 10, the advertisement information management server 20 updates the posting history information (specifically, the number of selections) of the current date associated with the presented advertisement ID. (Step S204). Specifically, a process of adding 1 to the number of advertisement selections (number of times selected by the user) in the publication history information is performed. In step S204, the publishing history information included in the advertisement-related information and the publishing history information included in the calendar information are updated.

  Then, upon receiving notification from the user terminal 41 that the end button 103 has been pressed on the web page browsing screen (Y in step S107), the web page providing server 10 ends the processing here.

  FIG. 7 is a flowchart showing an example of calendar browsing / setting processing in the information providing system 100 of this example. Here, when the advertisement information management server 20 updates calendar information in response to a request from an unillustrated administrator terminal X (for example, an information processing apparatus such as a personal computer) managed by the system administrator of the system 100. Will be described as an example.

  In the calendar browsing / setting process, first, when the advertisement information management server 20 receives a calendar provision request that presents the corresponding advertisement ID from the administrator terminal X, the advertisement information management server 20 displays the calendar information associated with the presented advertisement ID. Among them, a calendar that can identify the desired publication time indicated by the desired publication time information is generated, and the generated calendar is provided to the administrator terminal X (step S301).

  When the manager terminal X receives the calendar, the manager terminal X displays the received calendar on a display device included in the manager terminal X. For example, as shown in FIG. 8, the calendars are displayed in different colors corresponding to the desired publication time (in this example, April 6 to 10, 13 to 17, 20 and 21). It is displayed so that it can be identified.

  When a date on the calendar is selected (for example, selection by mouse click), the administrator terminal X notifies the advertisement information management server 20 of the selected date.

  When the advertisement information management server 20 receives a date from the administrator terminal X (step S302), if the received date is a past date (Y in step S303), the presented advertisement ID is associated. A posting history browsing screen on which posting history information of the received date in the calendar information is displayed is generated, and the generated posting history browsing screen is transmitted to the administrator terminal X (step S304).

  When the administrator terminal X receives the posting history browsing screen, the manager terminal X displays the received posting history browsing screen on a display device provided for itself. For example, as shown in FIG. 9, the posting history browsing screen includes a display area 201 for displaying an advertisement ID, a display area 202 for displaying a thumbnail of an advertisement to be posted, and a display area 203 for displaying a corresponding date. And a display area 204 for displaying the posting page indicated by the posting history information, the number of times of posting, and the number of times of selection.

  Further, when the date received in step S302 is not a past date (N in step S303), the advertisement information management server 20 posts the received date in the calendar information associated with the presented advertisement ID. If the page information is confirmed and the posted page has been set (Y in step S305), a setting information browsing screen on which the set posting page is displayed is generated, and the generated setting information browsing screen is displayed as the administrator terminal X. (Step S306).

  When the manager terminal X receives the setting information browsing screen, the manager terminal X displays the received setting information browsing screen on a display device provided in itself. For example, as shown in FIG. 10, the setting information browsing screen includes a display area 301 for displaying an advertisement ID, a display area 302 for displaying a thumbnail of an advertisement to be posted, and a display area 303 for displaying a corresponding date. , A display area 304 for displaying the posting upper limit number set on the corresponding date, and a display area 305 for displaying the posting page (posting scheduled page) set on the corresponding date are provided.

  In addition, if the posting page has not been set in step S305 (N in step S305), the advertisement information management server 20 sets the desired publication genre in the calendar information associated with the presented advertisement ID to the web page management server. 10, page information (for example, URL) that can specify a web page of a genre that matches the desired publishing genre searched with reference to the web page information (see FIG. 2) by the web page management server 10. 50, the web page indicated by the obtained page information is determined as a placement page candidate that is a web page candidate for placing the corresponding advertisement (step S307).

  When the posting page candidate is determined, the advertisement information management server 20 generates a posting page selection screen on which the determined posting page candidate is displayed so as to be selectable, and transmits the generated posting page selection screen to the administrator terminal X (step S1). S308).

  When the administrator terminal X receives the posting page selection screen, the manager terminal X displays the received posting page selection screen on a display device provided for itself. For example, as shown in FIG. 11, the posting page selection screen includes a display area 401 for displaying an advertisement ID, a display area 402 for displaying a thumbnail of an advertisement to be posted, and a display area 403 for displaying a corresponding date. A display area 404 for displaying the determined posting page candidates and a determination button 405 are provided.

  When a posting page candidate is selected as a posting page on the posting page selection screen (for example, selection of a check box by a mouse click) and the determination button 405 is pressed, the administrator terminal X displays the selected posting page as an advertisement information management server. 20 is notified.

  When the advertisement information management server 20 receives the notification from the administrator terminal X and accepts the selection of the posted page (step S309), the posted page information of the received date in the calendar information associated with the presented advertisement ID. Then, the accepted posting page is set, and the calendar information is updated (step S310).

  In the example shown in FIG. 7 described above, the process in the case where the advertisement information management server 20 updates the calendar information in response to a request from the administrator terminal X has been described. The various processes described above may be performed in accordance with the operation of the operator of the advertisement information management server 20.

  Further, when the web page providing server 10 and the advertisement information management server 20 are configured by one server (information providing server), the processes shown in FIGS. 5 and 7 are executed by the information providing server. The For example, in step S307, the information providing server compares the publication desired genre in the calendar information associated with the presented advertisement ID with the genre in the web page information, and the genre that matches the publication desired genre. A process of determining a web page as a placement page candidate, which is a candidate for a web page on which a corresponding advertisement is placed, is performed.

  FIG. 12 is a flowchart illustrating an example of a desired publication genre setting process in the information providing system 100 of the present example. Here, in response to a request from an advertiser terminal Y (not illustrated) managed by the advertiser A of the advertisement A (for example, an information processing device such as a personal computer), the advertisement information management server 20 selects a desired genre in the calendar information. A case where setting or updating is performed will be described as an example.

  In the desired publication genre setting process, first, when the advertisement information management server 20 receives a desired publication genre selection request presenting the corresponding advertisement ID from the advertiser terminal Y, the advertisement information management server 20 stores the request in the DB included in the advertisement information management server 20. Genre selection candidate information (see FIG. 13) is created, a desired genre selection screen (large classification) on which a selection candidate of a large classification among selectable genres is selectable is generated, and the generated desired genre selection is generated A screen (major classification) is provided to the advertiser terminal Y (step S401).

  Here, the classification structure will be described. In this example, in the genre selection candidate information shown in FIG. 13, the genres that can be selected as the desired genre for publishing indicate a large classification indicating a product category, a medium classification indicating a general name of the product, and a specific product name. It is assumed that it is classified into three types of minor classifications. “Major classification” corresponds to, for example, processed meat, confectionery, breads, vegetables, and the like. The “medium category” is associated with one of the major categories, and general names of products included in the major category are set. For example, when the corresponding major classification is “processed meat”, ham, sausage, or the like corresponds to “medium classification”. “Small category” is associated with one of the middle categories, and a specific name of the product included in the general name of the middle category is set. For example, when the corresponding middle classification is “ham”, the product name such as XX ham, XX ham, and XX manufacturing special ham corresponds to the “small classification”. In addition, like the “confectionery bread” shown in FIG. 13, the same name associated with another different large classification may exist in the same classification. The genre selection candidate information having the classification structure as shown in FIG. 13 is assumed to be generated in advance and stored in a DB included in the advertisement information management server 20, for example.

  When the advertiser terminal Y receives the desired publication genre selection screen (major category), the advertiser terminal Y displays the received desired genre selection screen (major category) on its own display device. For example, as shown in FIG. 14, the posting desired genre selection screen (major classification) has a display area 501 for selecting a selection candidate for the large classification among the desired genres for posting, a genre determination button 502, and a button for middle classification. 503 is provided. A display area for displaying the advertisement ID, a display area for displaying a thumbnail of the advertisement to be posted, and the like may be provided.

  When one of the major categories is selected on the desired posting category selection screen (major category) (for example, selection of a check box by a mouse click) and the genre determination button 502 is pressed, the advertiser terminal Y displays the desired genre. Is notified to the advertising information management server 20.

  When the advertisement information management server 20 receives the notification from the advertiser terminal Y and accepts the selected large category genre as the selection of the desired publication category (Y in step S402), the process proceeds to the process in step S407.

  On the other hand, when one of the major categories is selected on the posting desired category selection screen (major category) (for example, selection of a check box by a mouse click) and the middle category button 503 is pressed, the advertiser terminal Y The advertising information management server 20 is notified of the genre of the large classification selected as the medium classification desired to be browsed.

  When the advertisement information management server 20 receives the notification from the advertiser terminal Y and accepts the selected large category genre as the selection of the medium category browsing request (N in step S402), it is selected from the desired publication category. The desired genre selection screen (medium category) on which the selection candidates for the middle category associated with the major category are selectable is generated, and the generated desired genre selection screen (medium category) is generated as the advertiser terminal Y. (Step S403).

  When the advertiser terminal Y receives the desired publication genre selection screen (medium category), the advertiser terminal Y displays the received desired genre selection screen (medium category) on its own display device. For example, as shown in FIG. 15, the display desired genre selection screen (intermediate category) is a display area 601 that displays selectable candidates for intermediate category among desired genres to be posted, a genre determination button 602, and a button for subcategory. 603 is provided. A display area for displaying the advertisement ID, a display area for displaying a thumbnail of the advertisement to be posted, and the like may be provided.

  When one of the genres in the middle category is selected on the publishing genre selection screen (medium category) (for example, selection of a check box by a mouse click) and the genre determination button 602 is pressed, the advertiser terminal Y displays the genre to be posted. Is notified to the advertisement information management server 20.

  When the advertisement information management server 20 receives the notification from the advertiser terminal Y and accepts the selected middle category genre as the selection of the desired publication category (Y in step S404), the process proceeds to the process in step S407.

  On the other hand, when one of the genres in the middle category is selected on the desired genre selection screen (medium category) (for example, selection of a check box by a mouse click) and the button 603 to the small category is pressed, the advertiser terminal Y The genre of the medium category selected as the one desired to browse the small category is notified to the advertisement information management server 20.

  When the advertisement information management server 20 receives the notification from the advertiser terminal Y and accepts the selected medium category genre as a selection request for browsing the small category (N in step S404), the advertisement information management server 20 is selected from the desired publication category. The desired genre selection screen (small category) on which selection candidates for the small category associated with the middle category are selectable is generated, and the generated desired genre selection screen (small category) is generated as the advertiser terminal Y. (Step S405).

  When the advertiser terminal Y receives the desired publication genre selection screen (small category), the advertiser terminal Y displays the received desired genre selection screen (small category) on its own display device. For example, as shown in FIG. 16, the posting desired genre selection screen (small category) includes a display area 701 that displays selectable small category selection candidates from among the desired posting categories, a genre determination button 702, and a return button 703. Is provided. A display area for displaying the advertisement ID, a display area for displaying a thumbnail of the advertisement to be posted, and the like may be provided.

  When one of the small categories is selected on the posting desired genre selection screen (small category) (for example, selection of a check box by mouse click) and the genre determination button 702 is pressed, the advertiser terminal Y displays the desired genre for posting. The advertisement information management server 20 is notified of the small category genre selected as.

  In response to the notification from the advertiser terminal Y, the advertising information management server 20 receives the selected small category genre as the selection of the desired publication genre (Y in step S406), and proceeds to the processing in step S407.

  On the other hand, when one of the categorized genres is selected on the publishing desired genre selection screen (small classification) (for example, check box selection by mouse click) and the return button 703 is pressed, the advertiser terminal Y is classified into the large classification. The advertisement information management server 20 is notified to return to the selection screen at.

  When the advertisement information management server 20 receives the notification from the advertiser terminal Y and receives a selection for returning to the selection screen in the large classification (N in step S406, Y in S408), the process returns to step S401.

  In step S407, the advertisement information management server 20 selects the genre of the large classification, middle classification, or small classification received as the selection of the publication desired genre as the publication desired genre in the calendar information associated with the presented advertisement ID. Set and update calendar information.

  Thereafter, the advertisement information management server 20 presents, for example, a calendar information update completion screen (for example, a screen for notifying that “Ham has been added to the desired genre for posting”) and whether or not to continue the selection operation. If the inquiry is continued (Y in step S408), the process proceeds to step S401. If the inquiry is not continued (N in step S408), the process ends.

  In the example shown in FIG. 12 described above, the processing in the case where the advertising information management server 20 updates the calendar information in response to a request from the advertiser terminal Y has been described. The various processes described above may be performed in accordance with the operation of the administrator terminal X or the operator of the advertisement information management server 20.

  When the web page providing server 10 and the advertisement information management server 20 are configured by one server (information providing server), each process shown in FIG. 12 is executed by the information providing server.

  As described above, in the above-described embodiment, the web page providing server 10 that provides a web page in response to a request from the user terminal 41 managed by the user, and an advertisement that indicates an advertisement placed on the web page In the information providing system 100 including the advertisement information management server 20 that manages advertisement-related information including information, the advertisement information management server 20 may determine whether or not each advertisement posted on the web page can be posted for each date. Posting page information (for example, URL) that can specify a posting page indicating a posting web page is associated with posting history information indicating a posting history on the web page, and further, a genre of a web page desired to be posted is associated with the posting page information. A calendar information management DB 21 for storing the calendar information, and the posted page from the web page providing server 10. In response to an acquisition request for the advertisement information presenting the information, the calendar information is referred to, an advertisement associated with the posted page information presented is searched, and the advertisement information of the searched advertisement is transmitted to the web page providing server 10. In response to a calendar provision request that presents an advertisement ID that can uniquely identify an advertisement, the calendar information is referred to, and a calendar that can recognize whether or not the advertisement indicated by the presented advertisement ID can be posted for each date is created. In response to accepting the date selected in the provided calendar, the calendar information is referred to, and the web page matching the genre with which it is matched is searched, so that the advertisement is received on the accepted date. Decide the page candidate that shows the web page candidate to be posted, accept the selection of the web page to be posted from the determined page candidate, The calendar information is updated by associating the posted page candidate that received the selection with the date selected in the calendar as the posted page, and the genre included in the calendar information is classified into a plurality of predetermined categories (small classification, middle classification) , Major classification), and the web page providing server 10 associates the web page publication information posted on the web page with the genre of the web page. The web page information management DB 11 storing web page information is provided, and in response to receiving a web page provision request from the user terminal 41, the advertisement information of the advertisement to be posted is obtained from the advertisement information management server 20 and obtained. Since the web page with the advertisement information pasted is provided to the user terminal 41, each advertisement has its own configuration. It ’s now possible to assign a web page that will display your ads properly and easily.

  In other words, by using the calendar information associated with the genre of the web page desired to be posted and the web page information associated with the genre of the web page, the web page of the genre that meets the desire is targeted for the advertisement. The web page selected from the candidates is set as the web page targeted for the advertisement, so that the web page on which the advertisement is posted can be assigned appropriately and easily It becomes.

  Further, since the genre included in the calendar information is represented by a genre of at least one of a plurality of predetermined classifications (small classification, middle classification, large classification), a schedule in the calendar It is possible to set the details (schedule of what kind of web page to publish on) in detail or roughly as desired. Therefore, the advertising effect can be further enhanced.

  Moreover, in embodiment mentioned above, the advertisement information management server 20 acquires the page information (for example, URL) which can specify the web page of the genre matched in the calendar information from the web page provision server 10, Since it is set as the structure which searches a web page, it becomes possible to search easily the information which can identify an appropriate web page as a web page made into advertisement insertion.

  Further, in the above-described embodiment, when the date received by the advertisement information management server 20 being selected in the provided calendar is a past date, the posting history information of the received date is referred to by referring to the calendar information. A posting history browsing screen (for example, see FIG. 9) is displayed and provided, and the posting page candidate is determined only when the received date is not a past date. Can be easily browsed.

  Further, in the above-described embodiment, when the advertisement information management server 20 has received the posted page information of the received date instead of the past date when the date received by being selected in the provided calendar is set, A setting information browsing screen (for example, see FIG. 10) displaying the set posting page information is generated and provided, and the received date is not a past date, and the posting page information of the received date is not set. Since only the posting page candidates are determined, the setting contents of the posting page on the desired date can be easily browsed.

  In the above-described embodiment, the advertisement information management server 20 accepts a request to select a genre included in the calendar information, and the genre of any one of the received stages is classified into the corresponding calendar information. Since it is configured to be additionally set, it is possible to easily change the schedule in the calendar (schedule of what genre is displayed on the web page).

  In the embodiment described above, the genre included in the calendar information is a small category that can be narrowed down when searching for a web page, and a large category that can be narrowed down relatively. And a medium genre that can be narrowed down more than a small category and less than a large category. It is possible to set a detailed schedule, a rough schedule, or an intermediate level as desired. Therefore, the advertising effect can be further enhanced.

  Although not particularly mentioned in the above-described embodiment, each server (web page providing server 10, advertisement information management server 20, information providing server) constituting the information providing system 100 is stored in a storage medium included in the server. The various processes described above (see FIGS. 5 and 7) are executed in accordance with the processing programs (web page providing program, advertisement information management program, information providing program).

  ADVANTAGE OF THE INVENTION According to this invention, in the system which pastes an advertisement and provides a web page, it is useful for assigning the web page which shows the advertisement to each advertisement appropriately and easily.

10 Web page providing server 11 Web page information management DB
20 Advertising information management server 21 Calendar information management DB
22 Advertising management information management DB
41-4N user terminal 100 information providing system

Claims (17)

A web page providing server that provides a web page in response to a request from a user terminal managed by a user, and an advertisement information management server that manages advertisement related information including advertisement information indicating an advertisement placed on the web page An information providing system,
The advertisement information management server
For each advertisement that appears on the web page, for each date, the availability of the page, the posted page information that identifies the posted page that indicates the posted web page, and the posted history information that indicates the posted history on the web page correspond. Calendar information storage means for storing calendar information associated with the genre of the web page to be further posted,
In response to an acquisition request for advertisement information presenting posted page information from the web page providing server, the calendar information is referred to, an advertisement associated with the presented posted page information is searched, and the searched advertisement Advertisement information searching means for transmitting advertisement information to the web page providing server;
In response to a calendar provision request that presents an advertisement ID that can uniquely identify an advertisement, the calendar information is referred to and a calendar that can recognize whether or not the advertisement indicated by the presented advertisement ID can be posted for each date is created. A calendar providing means to be provided;
In response to accepting the date selected in the provided calendar, the web page that publishes the advertisement on the accepted date by referring to the calendar information and searching for a web page that matches the associated genre. Posting page candidate determination means for determining posting page candidates indicating candidates for
From the determined posting page candidates, posting page selection receiving means for receiving selection of a web page to be posted,
Calendar information update means for updating the calendar information in association with the date selected in the calendar as the posting page candidate that received the selection,
The genre included in the calendar information is represented by a genre of at least one classification among a plurality of predetermined classifications,
The web page providing server includes:
Web page storage means storing web page information in which web page publication information to be posted on a web page and a genre of the web page are associated with each other;
In response to receiving a web page provision request from the user terminal, advertisement information acquisition means for acquiring advertisement information of an advertisement to be posted from the advertisement information management server;
Web page providing means for providing the user terminal with a web page to which the acquired advertisement information is pasted. An information providing system comprising: The information provision according to claim 1, wherein the posting page candidate determination unit searches for a web page by acquiring page information that can identify a web page of a genre associated with the calendar information from the web page providing server. system. The advertisement information management server generates a posting history browsing screen that displays the posting history information of the received date with reference to the calendar information when the received date is a past date when selected in the provided calendar. Including the posting history browsing screen providing means to be provided,
The information providing system according to claim 1, wherein the posted page candidate determination unit determines a posted page candidate only when the received date is not a past date. The advertisement information management server displays the set posted page information when the received page information of the received date is set instead of the past date when the received date is selected in the provided calendar. Including a setting information browsing screen providing means for generating and providing a setting information browsing screen.
The posted page candidate determination means determines a posted page candidate only when the received date is not a past date and the posted page information of the received date is not set. The information providing system according to any one of the above. The information providing system according to any one of claims 1 to 4, wherein the calendar providing unit provides a calendar in response to a calendar providing request from an administrator who manages the advertisement information management server. The advertisement information management server
A genre selection request receiving means for receiving a selection request of a genre included in the calendar information;
The genre addition setting means for additionally setting the genre of any one of the plurality of levels received by the genre selection request receiving means to the corresponding calendar information. Information providing system described in Crab. The genre included in the calendar information includes a small category that can be narrowed down relatively when searching for a web page by the posting page candidate determination unit, and a large category that can be narrowed down relatively. The information providing system according to any one of claims 1 to 6, wherein the information providing system is represented by any one of three genres: a medium category that can be narrowed down more than a small category and less than a large category. . An information providing server that provides a web page in response to a request from a user terminal managed by a user and manages advertisement-related information including advertisement information indicating an advertisement placed on the web page,
For each advertisement that appears on the web page, for each date, the availability of the page, the posted page information that identifies the posted page that indicates the posted web page, and the posted history information that indicates the posted history on the web page correspond. Calendar information storage means for storing calendar information associated with the genre of the web page to be further posted,
Web page storage means storing web page information in which web page publication information to be posted on a web page and a genre of the web page are associated with each other;
In response to receiving a web page provision request that presents posted page information from the user terminal, the advertisement information searching means refers to the calendar information and searches for an advertisement associated with the presented posted page information. When,
Web page providing means for providing the user terminal with a web page to which the advertisement information of the searched advertisement is pasted;
In response to a calendar provision request that presents an advertisement ID that can uniquely identify an advertisement, the calendar information is referred to and a calendar that can recognize whether or not the advertisement indicated by the presented advertisement ID can be posted for each date is created. A calendar providing means to be provided;
In response to accepting the date selected in the provided calendar, the web page that publishes the advertisement on the accepted date by referring to the calendar information and searching for a web page that matches the associated genre. Posting page candidate determination means for determining posting page candidates indicating candidates for
From the determined posting page candidates, posting page selection receiving means for receiving selection of a web page to be posted,
Calendar information update means for updating the calendar information in association with the date selected in the calendar as the posting page candidate that received the selection,
The genre included in the calendar information is represented by a genre of at least one classification among a plurality of predetermined classifications. The said posting page candidate determination means searches a web page by searching the page information which can identify the web page of the genre matched with the calendar information with reference to the said web page information. Information service server. Publication history browsing that generates and provides a publication history browsing screen that displays the publication history information of the received date with reference to the calendar information when the date accepted by selection in the provided calendar is a past date Including screen providing means,
The information providing server according to claim 8 or 9, wherein the posted page candidate determination unit determines a posted page candidate only when the received date is not a past date. Generates a setting information browsing screen that displays the set posted page information when the received date is not the past date but the posted page information set on the received date is set in the calendar provided. Including a setting information browsing screen providing means to provide
The posted page candidate determination means determines a posted page candidate only when the received date is not a past date and the posted page information of the received date is not set. The information providing server according to any one of the above. The information providing server according to any one of claims 8 to 11, wherein the calendar providing means provides a calendar in response to a calendar providing request from an administrator who manages the system. An information providing program for providing a web page in response to a request from a user terminal managed by a user and executing a process for managing advertisement-related information including advertisement information indicating an advertisement placed on the web page,
For each advertisement that appears on the web page, for each date, the availability of the page, the posted page information that identifies the posted page that indicates the posted web page, and the posted history information that indicates the posted history on the web page correspond. The calendar information storage means for storing the calendar information associated with the genre of the web page desired to be posted, the web page publication information to be posted on the web page, and the genre of the web page are associated with each other. A computer provided with web page storage means for storing web page information;
In response to receiving a web page provision request that presents posted page information from the user terminal, an advertisement information search process for searching for an advertisement associated with the displayed posted page information with reference to the calendar information When,
A web page providing process for providing the user terminal with a web page to which the advertisement information of the searched advertisement is pasted;
In response to a calendar provision request that presents an advertisement ID that can uniquely identify an advertisement, the calendar information is referred to and a calendar that can recognize whether or not the advertisement indicated by the presented advertisement ID can be posted for each date is created. Calendar provision processing to be provided,
In response to accepting a date selected in the provided calendar, a web page that publishes an advertisement on the accepted date by referring to the calendar information and searching for a web page that matches the associated genre. Publishing page candidate determination process to determine the publishing page candidate indicating the candidate of,
From the decided posting page candidates, the posting page selection acceptance process that accepts the selection of the web page to be published,
Calendar page update processing for updating the calendar information in association with the date selected in the calendar as the posting page candidate that received the selection,
The genre included in the calendar information is represented by a genre of at least one stage classification among a plurality of predetermined stages. The publication page candidate determination process refers to the web page information, and searches for page information that can identify a web page of a genre associated with the calendar information, thereby executing a process of searching for a web page. Item 14. An information providing program according to Item 13. On the computer,
In addition, when the date received by selection in the provided calendar is a past date, the publication information is displayed by referring to the calendar information and displaying the posting history information on the received date. Run the history browsing screen provision process,
The information providing program according to claim 13 or 14, wherein in the posted page candidate determination process, a process for determining a posted page candidate is executed only when the received date is not a past date. On the computer,
In addition, the setting information browsing screen that displays the posted page information that is set when the received page information of the received date is not the past date but is set in the calendar provided. Execute the setting information browsing screen provision process to generate and provide
The said posting page candidate determination process performs the process of determining a posting page candidate only when the received date is not a past date and the posting page information of the received date is not set. Item 16. The information providing program according to any one of Items 15 to 15. The information providing program according to any one of claims 13 to 16, wherein in the calendar providing process, a process for providing a calendar is executed in response to a calendar providing request from an administrator who manages the system.

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