JP2011065531A - Advertisement information providing server, advertisement information providing system and advertisement information providing program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To efficiently provide an advertisement by selecting a beneficial advertisement to present it to a user without compelling a troublesome work from the user. <P>SOLUTION: An advertisement information providing server 10 includes: a user DB 11 for storing user information; and an advertisement-related DB 12 for storing advertisement-related information including advertisement information and advertisement object user attribute information that indicates an attribute of the user to whom the advertisement is to be provided. The advertisement information providing server identifies user information on a user A who manages a user terminal 31 according to a request from the user terminal 31, extracts the advertisement-related information including the advertisement object user attribute information indicating an attribute that coincides with the attribute of the user A, presents one or two or more pieces of advertisement information included in the advertisement-related information to the user terminal 31, receives a browsing desire notification indicating which advertisement information is desired to be browsed of the presented advertisement information from the user terminal 31, and provides the advertisement information identified to be desired to be browsed by the browsing desire notification for the user terminal 31. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a technique for providing advertisement information via a communication network in response to a request from a user terminal.

  Conventionally, advertisements have been provided to an unspecified number of people through television broadcasting. However, it has been difficult to accurately grasp the advertising effect in providing advertisements through television broadcasting. In recent years, various advertisement information providing systems that provide advertisements such as moving images to user terminals via a two-way communication network such as the Internet and can confirm that advertisements have been viewed on the user terminals have been proposed. (For example, refer to Patent Document 1-2).

JP 2004-075411 A JP 2007-304634 A

  In the conventional advertisement information providing system, when the advertisement to be provided is determined, the user is allowed to search by selecting the advertisement to be browsed, so that the useful advertisement is not searched and effective. There was a problem that there was a possibility that the advertisement could not be provided. There is also a problem that the work of selecting advertisements to browse is troublesome.

  In order to solve the above problems, the present invention is capable of selecting and proposing useful advertisements to a user without forcing the user to perform troublesome work, and effectively providing the advertisement. Objective.

  The advertisement information providing server of the present invention is an advertisement information providing server that provides advertisement information via a communication network in response to a request from a user terminal, and includes user information storage means for storing user information, advertisement information, Advertisement related information storage means for storing advertisement related information including advertisement target user attribute information indicating an attribute of a user to be provided as an advertisement by the advertisement information, and in response to a request from the user terminal, the user information storage Advertisement related information including advertisement target user attribute information indicating an attribute that matches an attribute of the user indicated by the specified user information, identifying user information about a user managing the user terminal among the user information stored in the means An advertisement-related information extracting means to be extracted, and one or more of the advertisement-related information extracted by the advertisement-related information extracting means Advertisement information presenting means for presenting notification information on the user terminal, and a browsing request for accepting a browsing request notification indicating which advertisement information is desired to be browsed among the advertisement information presented by the advertisement information presenting means from the user terminal Notification receiving means, and advertisement information providing means for providing, to the user terminal, advertisement information desired to be browsed specified by the browsing wish notification in response to the browsing request notification being received by the browsing request notification receiving means. It is characterized by that.

  With the above configuration, it is possible to select a useful advertisement and propose it to the user without forcing the user to perform troublesome work, and the advertisement can be effectively provided.

  The advertisement target user attribute information is information in which an attribute of a user to be provided as an advertisement is associated with a priority, and the advertisement related information extraction unit is an attribute that matches the user attribute indicated by the user information. If the advertisement-related information including the advertisement target user attribute information indicating the number of the target is not extracted more than the planned number, the attribute of which the associated priority is lower than the predetermined reference priority is excluded, and the user indicated by the user information The advertisement-related information including the advertisement target user attribute information indicating the attribute that matches the attribute may be further extracted.

  The advertisement-related information extracting means may be configured to repeatedly extract the advertisement-related information using the reference priority that is sequentially updated to a high priority until the advertisement-related information is extracted more than the scheduled number. .

  The product purchase history information storage means for storing the product purchase history information indicating the purchase history of the product, the marketing target product acceptance means for receiving the marketing target product, the product purchase history information and the user information, and the marketing target product Product sales related information generating means for generating product sales related information indicating sales performance information related to the marketing target product derivable from the sales history, and marketing information generating means for generating marketing information including the product sales related information It may be configured.

  The product sales related information generating means includes the number of sales or the sales ratio by age for the marketing target product, the number of sales or the sales ratio for each age group for the marketing target product, and the age and sex for the marketing target product. Any one of the number of sales or the sales ratio, and the sales number or the sales ratio of the marketing target product for each region may be generated as product sales related information.

  The advertisement information providing system of the present invention is an advertisement information providing system comprising a user terminal and an advertisement information providing server that provides advertisement information via a communication network in response to a request from the user terminal. The advertisement information providing server stores advertisement-related information including user information storage means for storing user information, advertisement information, and advertisement target user attribute information indicating an attribute of a user to be provided with an advertisement by the advertisement information. In response to a request from the user-related information storage means and the user terminal, the user information about the user who manages the user terminal is specified among the user information stored in the user information storage means, and the specified user information Advertising-related information extracting means for extracting advertising-related information including advertising target user attribute information indicating an attribute that matches the attribute of the user indicated by: Of the advertisement information presented by the advertisement information presenting means, the advertisement information presenting means for presenting one or more advertisement information included in the advertisement related information extracted by the advertisement related information extracting means to the user terminal A browsing request notification receiving unit that receives a browsing request notification indicating which advertisement information is desired to be browsed from the user terminal, and specified by the browsing request notification according to the browsing request notification receiving unit receiving the browsing request notification Advertisement information providing means for providing the user terminal with the advertisement information desired to be browsed.

  Furthermore, an advertisement information providing program of the present invention is an advertisement information providing program for providing advertisement information via a communication network in response to a request from a user terminal, wherein the computer responds to a request from the user terminal. The user information about the user who manages the user terminal among the user information stored in the user information storage means for storing the user information is specified, and the advertisement information and the user to be provided with the advertisement by the advertisement information Including advertisement target user attribute information indicating an attribute that matches the attribute of the user indicated by the specified user information with reference to the advertisement related information storage means for storing the advertisement related information including the advertisement target user attribute information indicating the attribute of Included in the advertisement related information extraction process for extracting the advertisement related information and the advertisement related information extracted in the advertisement related information extraction process An advertisement information presentation process for presenting one or more advertisement information to the user terminal, and a browsing request notification indicating which advertisement information of the advertisement information presented in the advertisement information presentation process is desired to be browsed Browsing request notification reception processing received from the user terminal, and in response to receiving the browsing request notification in the browsing request notification reception processing, providing the user terminal with the advertisement information desired to be browsed specified by the browsing request notification This is for executing the advertisement information providing process.

  According to the present invention, a useful advertisement can be selected and proposed to the user without forcing the user to perform troublesome work, and the advertisement can be effectively provided.

It is a block diagram which shows the example of a structure of the advertisement information provision system 100 in one embodiment of this invention. It is explanatory drawing which shows the example of user information. It is explanatory drawing which shows the example of purchase and browsing history information. It is explanatory drawing which shows the example of advertisement relevant information. It is a flowchart which shows the example of an advertisement provision process. It is explanatory drawing which shows the example of a login screen. It is explanatory drawing which shows the example of an advertisement list screen. It is a flowchart which shows the example of advertisement list screen generation processing. It is a flowchart which shows the example of a marketing information generation process. It is explanatory drawing which shows the example of marketing data. It is explanatory drawing which shows the example of marketing data.

  Hereinafter, an embodiment of the present invention will be described with reference to the drawings.

  FIG. 1 is a block diagram showing an example of the configuration of an advertisement information providing system 100 according to an embodiment of the present invention. As shown in FIG. 1, the advertisement information providing system 100 includes an advertisement information providing server 10, advertiser terminals 21 to 2N (N is an arbitrary positive integer), and user terminals 31 to 3N (N is an arbitrary positive number). Integer). The advertisement information providing server 10, the advertiser terminals 21 to 2N, and the user terminals 30 to 3N are respectively connected by a communication network 40 such as the Internet.

  The advertisement information providing server 10 is managed by, for example, a system administrator of this system, and is configured by an information processing apparatus such as a WWW server. The advertisement information providing server 10 is an advertiser such as a product manufacturer or a dealer, an advertising agency, or an admission (Admission: CM metadata management / operation support system operated by the Japan Advertising Association) It stores various functions such as a function of accumulating advertisement information provided by a person who manages data related to advertisements and providing advertisement information in response to requests from the user terminals 31 to 3N. The advertisement information providing server 10 of this example has various functions for providing SNS (Social Networking Service), and a plurality of users communicate with each other using their own user terminals 31 to 3N. It is assumed that the server provides a communication site (SNS site) for communication via the network 40.

  The advertisement information providing server 10 includes a user DB 11 that stores user information related to registered users of the system, purchase history information that indicates purchase histories that the registered user has purchased products, and advertisement browsing history information that indicates browsing history of browsing advertisements. A purchase / browsing history DB 12 that stores purchase / browsing history information including the advertisement and a DB 13 that stores advertisement-related information indicating information related to advertisements of products and services are provided. The user DB 11, the purchase / browsing history DB 12, and the advertisement-related DB 13 may each be provided inside the advertisement information providing server 10, or may be provided outside.

  Each of the advertiser terminals 21 to 2N is managed by an advertiser who advertises products and services using this system, and is configured by an information processing device such as a mobile phone terminal or a personal computer.

  Each of the user terminals 31 to 3N is managed by a registered user of the present system, and is configured by an information processing apparatus such as a mobile phone terminal or a personal computer.

  FIG. 2 is an explanatory diagram illustrating an example of user information stored in the user DB 11. The user information is information related to the registered user of the system 100. For example, as shown in FIG. 2, a user name indicating the name of the registered user and a user ID for uniquely identifying the user (e-mail in this example) It is assumed that an address is used, unique identification information (for example, UID that is identification information unique to the mobile terminal) assigned to the user terminals 31 to 3N, a password, This information includes a telephone number, a location (address, work place), age, gender, and occupation.

  FIG. 3 is an explanatory diagram showing an example of purchase / view history information stored in the purchase / view history DB 12. The purchase / browsing history information includes the purchase history when the registered user of the system 100 purchases a product (including the case where the service is received) using the coupon acquired by using the system 100 and the registered user Information related to browsing history when browsing advertisements using the system 100, for example, as shown in FIG. 3, a user name, a user ID, product purchase history information, advertisement browsing history information, and coupon information And point information and site access information.

  “Product purchase history information” is information indicating a purchase history when a registered user of the system 100 purchases a product using a coupon acquired using the system 100, and includes a purchase product, a purchase date and time, Includes information such as purchase store, purchase price, and coupons used. The product purchase history information may be acquired, for example, via the communication network 40 by the advertisement information providing server 10 from a store terminal (not shown) managed by a store that sells the product. It should be noted that merchandise purchase history information is obtained from each store or each registered user on a paper medium without using the communication network 40, and is input by operating the advertisement information providing server 10 by a system administrator or the like of the system 100. It may be.

  “Advertising browsing history information” is information indicating a browsing history when a registered user of the system 100 browses an advertisement using the system 100. This includes information such as the product category and browsing date of the product.

  “Coupon information” is information related to coupons acquired by the registered user of the system 100 using the system 100, and includes information such as acquired coupons and acquisition dates, for example. Coupons can be used for products that have been targeted for advertising in the viewed advertisements (for example, by presenting them at a store, the target products can be earned at a discount or free of charge). After that, it is given according to the user's wishes.

  The “point information” is information regarding points acquired by the registered user of the system 100 using the system 100, and includes information such as the number of points that can be used and the point expiration date. The points are added when the advertisement information providing server 10 opens a website or advertisements are browsed, and can be used within the site.

  “Site access information” is information related to access to a website opened for providing advertisement information by the advertisement information providing server 10 and includes, for example, information such as the number of accesses, access date and time, and access frequency. .

  FIG. 4 is an explanatory diagram illustrating an example of advertisement-related information stored in the advertisement-related DB 13. The advertisement-related information is information related to an advertisement performed by the advertiser using the system 100, and includes an advertiser name, an advertiser ID for uniquely identifying the advertiser, and an advertisement used for the advertisement. It is information including information, advertisement target user attribute information, advertisement provision period, and advertisement provision upper limit number.

  “Advertisement information” is moving image data, still image data, audio data, and the like used for an advertisement, and is information created in advance by an advertiser, an advertisement production company, or the like.

  “Advertising target user attribute information” includes attributes of users to be advertised (for example, gender, location area, age group, occupation genre, preference genre, purchase history content (specifically, for example, within the latest predetermined period) Product category whose purchase number is greater than or equal to a predetermined number), browsing history content (specifically, for example, a product category where the number of times advertisement information was browsed within the most recent predetermined period) This is information that includes the contents of the attributes of the user to be advertised and the priority of each attribute. “Advertising target user attribute information” is set by the advertiser, but a part or all of it may be set by the system administrator. In this example, “priority” is the priority order of each attribute, and is set by the advertiser or the system administrator. Specifically, for example, when there are seven attributes, priorities 1 to 7 are set in order from the attribute with the highest priority for each attribute.

  “Advertisement provision period” means the provision period of the advertisement. “Advertisement maximum number of times” means the maximum number of times an applicable advertisement is provided. The “advertisement provision period” and the “advertisement provision upper limit number” are set by the advertiser, but may be set by the system administrator.

Next, the operation of the advertisement information providing system 100 of this example will be described.
FIG. 5 is a flowchart illustrating an example of advertisement providing processing in the advertisement information providing system 100 of the present example. Here, a case where an advertisement list screen described later is generated and provided in response to a request from the user terminal 31 managed by the user A, and advertisement information indicating the advertisement selected by the user A is provided will be described as an example. Note that the contents of processing not related to the present invention may be omitted.

  In the advertisement providing process, first, the user terminal 31 designates the URL of an advertisement providing site (a website having a function of providing advertisement information) established by the advertisement information providing server 10 in accordance with the operation of the user A. Then, the advertisement providing site is accessed (step S101).

  The advertisement information providing server 10 transmits a login screen to the user terminal 31 in response to receiving access to the advertisement providing site from the user terminal 31 (step S102).

  The user terminal 31 displays the login screen received from the advertisement information providing server 10 on the display device that the user terminal 31 includes (step S103). FIG. 6 is an explanatory diagram illustrating an example of a login screen. As shown in FIG. 6, on the login screen, an input area 101 for inputting a user ID and a password as login information for logging in a user who has been registered, and a new user who is not registered as a user are logged in. An input area 102 for inputting a name and address (location) as login information and a login button 103 that is pressed when logging in after the login information is input are provided. The login information for a new user to log in includes, for example, various information registered as user information such as user ID (e-mail address), gender, display name in the site, age, date of birth, etc. Is included. For registered users who have forgotten their password, for example, the birth date is received on the login screen, and the advertisement information providing server 10 notifies the password after authenticating with the received date of birth. May be.

  The user terminal 31 receives login information input by an operation of the input device (eg, keyboard, button, etc.) of the user A (step S104), and displays the received login information in the corresponding input area. For example, when the user A is a new user, the input name and address of the input user A are displayed in the input area 102.

  And if the user terminal 31 receives pressing of the login button 103 by operation of the input apparatus of the user A, it will transmit the login information received in step S104 to the advertisement information provision server 10 (step S105).

  When the login information from the user terminal 31 is received, the advertisement information providing server 10 performs user authentication with reference to the user DB 11 when the login information is a user ID, and the login information is a name and an address. In step S106, user registration processing for newly registering user information is performed. When user registration is performed, a name is registered as a user name, and an e-mail address is registered as a user ID.

  Next, the advertisement information providing server 10 generates an advertisement list screen to be presented to the user A who is authenticated or newly registered in step S106 (step S107), and transmits the generated advertisement list screen to the user terminal 31 (step S108). ). The process of step S107 will be described in detail later.

  The user terminal 31 displays the advertisement list screen received from the advertisement information providing server 10 on its own display device (step S109). FIG. 7 is an explanatory diagram illustrating an example of an advertisement list screen. As shown in FIG. 7, the advertisement list screen includes a display area 201 that displays thumbnails of advertisements that are proposed to be browsed to the user A, and thumbnails that are pressed when browsing advertisements displaying thumbnails. Browsing buttons 202aa to 202ca arranged on the screen, browsing buttons 202ab to 202cb arranged near the thumbnails to be pressed when browsing advertisements displaying thumbnails, and suggesting browsing to the user A Among the advertisements, a display area 203 for displaying the titles of advertisements other than the advertisements for which thumbnails are displayed (for example, product names, product manufacturer names), and a display area 204 for displaying frequently viewed advertisements as browsing rankings. Is provided. Note that the display area 204 may not be provided.

  When an advertisement desired to be viewed is selected in the display area 201, the display area 203, or the display area 204 by the operation of the input device (eg, keyboard, button, mouse, etc.) of the user A, the user terminal 31 selects the selection. Receiving (step S110), the selected advertisement is notified to the advertisement information providing server 10 (step S111).

  Upon receiving the notification of the selected advertisement (browsing request notification) from the user terminal 31, the advertisement information providing server 10 provides the advertisement information of the notified advertisement to the user terminal 31 (step S112).

  When the user terminal 31 receives the advertisement information, the user terminal 31 displays an advertisement screen for displaying the advertisement indicated by the received advertisement information (playing back if it is a moving image) (step S113).

  As described above, in response to a request from the user terminal 31 managed by the user A, the advertisement information providing server 10 presents an advertisement as a viewing candidate to the user A, and selects the advertisement selected by the user A. Processing for providing the advertisement information to be shown is executed.

  Next, the advertisement list screen generation process (step S107) executed by the advertisement information providing server 10 will be described in detail. FIG. 8 is a flowchart illustrating an example of the advertisement list screen generation process. Note that the contents of processing not related to the present invention may be omitted.

  In the advertisement list screen generation process, the advertisement information providing server 10 first confirms the user information of the user A who has been authenticated or registered in step S106 (step S201), and the user A attribute ( For example, advertisement-related information including advertisement target user attribute information indicating attributes (for example, location area, age range, gender, occupation genre, etc.) matching the location, age, sex, occupation, etc. is extracted (step S202).

  Specifically, if the attribute of the user A indicated by the user information is as shown in FIG. 2, the location area is Chuo-ku, Tokyo, Kanto, and the age range is at step S202. Advertisement related information including advertisement target user attribute information which is in his 30s and whose gender is male or unquestioned is extracted. That is, for example, when the content of the attribute set by the advertiser or the system administrator matches the content of the attribute of the user A indicated by the user information, the advertising content for which the matching attribute content is set Advertisement related information including user attribute information is extracted.

  When the advertisement-related information is extracted in step S202, the advertisement information providing server 10 checks whether or not the extracted advertisement-related information is a predetermined number (for example, 7) or more (step S203). If the number is less than the planned number), the attribute with low priority among the attributes set in the advertisement target user attribute information in the advertisement related information is excluded from the determination target, and the advertisement related information is again performed in the same manner as in step S202. Is extracted (step S204).

  In step S204, the advertisement information providing server 10 excludes the attribute of the lowest priority among the priorities that were valid in the previous extraction process executed immediately before, and extracts information other than the advertisement related information extracted up to the previous time. A process of extracting advertisement-related information including advertisement-target user attribute information indicating an attribute that matches the attribute to be determined among the attributes of the user A indicated by the user information is performed. If the total number of advertisement-related information extracted is not equal to or more than the predetermined number even after adding the advertisement-related information extracted in step S204, the process in step S204 is repeated again. At this time, the attribute having the lowest priority among the priorities effective in the previous extraction process is further excluded. In this way, the process of step S204 is repeated until the total number of advertisement-related information becomes equal to or greater than the predetermined number.

  Thus, for example, when priority levels 1 to 7 are assigned to the seven attributes from the highest priority level, all the seven attributes are determined in step S202, and in step S204 thereafter. Then, the advertisement-related information extraction process is repeatedly performed until the number of extractions is equal to or more than the predetermined number while being sequentially excluded from the priority 7 attributes having lower priorities.

  If the extracted advertisement-related information is greater than or equal to the scheduled number (Y in step S203), the advertisement information providing server 10 determines that the advertisement-related information is the scheduled number when the extracted advertisement-related information exceeds the scheduled number. The narrowing process is performed as described above (step S205). In step S205, for example, selection may be made randomly. If the advertisement-related information extracted in step S204 exists, the advertisement-related information extracted in step S204 is finally excluded to narrow down to the planned number of advertisement-related information. do it.

  When the planned number of advertisement-related information is selected, the advertisement information providing server 10 further selects a specific number (for example, three) of advertisement-related information from the selected advertisement-related information, and the advertisement included in the specific number of advertisement-related information. An advertisement list screen (see FIG. 7) including a display area 201 for displaying the advertisement indicated by the information as a thumbnail and a display area 203 for displaying the advertisement indicated by the advertisement information included in the other advertisement-related information is generated (step S207). . The selection of a specific number of advertisement-related information is such that the more attributes that are considered at the time of extraction, the higher the priority is selected. In step S202, the advertisement-related information extracted in consideration of all attributes is selected. Select as a priority.

  As described above, the advertisement information providing server 10 selects an advertisement that is a viewing candidate for the user A and generates an advertisement list screen that presents the selected advertisement.

  In the above example, a plurality (scheduled number (for example, 7)) of advertisement-related information is selected. However, only one advertisement-related information may be selected. In this case, the planned number is set to one, and it may be narrowed down to one piece of advertisement related information in step S205. When the planned number is one, only one advertisement thumbnail is displayed on the advertisement list screen. Then, the advertisement information may be provided according to the selection by the user or automatically. When an advertisement is automatically provided, the advertisement screen may be displayed without displaying the advertisement list screen.

  Next, marketing information generation processing executed by the advertisement information providing server 10 will be described. FIG. 9 is a flowchart illustrating an example of the marketing information generation process. Note that the contents of processing not related to the present invention may be omitted.

  In the marketing information generation process, the advertisement information providing server 10 first receives a product to be targeted for marketing (marketing target product) (step S301). The marketing target product is specified by an operator who operates the server 10 in response to a request from a person related to the product, such as a product manufacturer or a seller.

  When the marketing target product is received, the advertisement information providing server 10 refers to the product purchase history information included in the purchase / browsing history information and the user information, and generates product sales related information about the marketing target product ( Step S302). “Product sales related information” is sales performance information related to the marketing target product that can be derived from the sales history of the marketing target product. For example, the sales count and sales ratio by age, sales count and sales ratio by age group, This includes the number of sales and the sales ratio by age and gender, and the sales or sales ratio by location (by residence area).

  Next, the advertisement information providing server 10 analyzes the generated product purchase history information and identifies attention information (step S303). “Attention information” means information to be noticed as marketing information, for example, age or age group that has an opening in sales performance of two products, age or age that has an opening between the total population ratio and sales performance ratio Applicable to age group.

  Next, the advertisement information providing server 10 selects a comment to be adopted from comments prepared in advance according to the identified type of attention information (step S304). For example, according to the type of sales status of the age group indicated by the attention information, a comment indicating that the sales status is good, a comment indicating an improvement plan based on the sales status, and the like are prepared in advance. An appropriate comment is automatically selected according to the information content.

  Then, the advertisement information providing server 10 generates marketing information including the generated product sales related information, attention information notification information for notifying the specified attention information, and the selected comment (step S305). The marketing information is displayed on the display device provided in itself (step S306).

  FIG. 10 is an explanatory diagram showing an example of marketing information. In the example shown in FIG. 10, as the marketing information, the purchaser distribution indicating the proportion of buyers of the marketing target product by age and the population distribution indicating the proportion of the total population by age are displayed in a graph, and the age of the total population is displayed. Attention information notification information P indicating an age range sold at a rate higher than another rate, and attention information notification information Q indicating an age range sold only at a rate lower than the rate by age of the total population are displayed. Has been. Although not shown in FIG. 10, a comment such as “Good sales for P age group” corresponding to the attention information notification information P, or “ “Your sales do n’t seem to be good. Let ’s try appealing to the elderly” is displayed as marketing information.

  FIG. 11 is an explanatory diagram showing another example of marketing information. In the example shown in FIG. 11, as the marketing information, the sales number distribution indicating the sales number ratio of the buyer of the marketing target product A by age group and the sales number ratio of the buyer of the marketing target product B by age group are shown. The sales number distribution is displayed in a graph, and attention information notification information R indicating the age range in which the sales numbers of the marketing target product A and the marketing target product B are reversed is displayed. In addition, although not shown in FIG. 11, “marketing target product A seems to be unfavorable for sales to the elderly compared with marketing target product B, corresponding to attention information notification information R. Comments such as “Let ’s try” are displayed as marketing information.

  As described above, marketing information is generated based on the product purchase history information included in the purchase / browsing history information. Note that the content of the comment may be corrected and supplemented by the system administrator. The generated marketing information is provided to a manufacturer, a seller, or the like of a marketing target product who desires to provide marketing information via the communication network 40 or in a paper medium.

  As described above, in the above-described embodiment, the advertisement information providing server 10 that provides advertisement information via the communication network 40 in response to requests from the user terminals 31 to 3N stores the user information. And an advertisement-related DB 12 that stores advertisement-related information including advertisement information and advertisement target user attribute information indicating an attribute of a user to be provided as an advertisement by the advertisement information, in response to a request from the user terminal 31 The user information about the user A who manages the user terminal 31 among the user information stored in the user DB 11 is specified, and the advertisement target user attribute information indicating the attribute that matches the attribute of the user A indicated by the specified user information is displayed. The advertisement related information included is extracted, and one or more advertisement information included in the extracted advertisement related information is presented to the user terminal 31. A browsing request notification indicating which advertisement information of the presented advertising information is desired to be browsed is received from the user terminal 31, and the browsing request specified by the browsing request notification is received in response to receiving the browsing request notification. Since the advertisement information is provided to the user terminal 31, it is possible to select and propose useful advertisements to the user without forcing the user to perform troublesome work, and to effectively provide advertisements. .

  That is, a configuration in which advertisement-related information including advertisement target user attribute information indicating an attribute that matches the attribute of user A indicated by the user information is extracted, and the advertisement information included in the extracted advertisement-related information is presented to the user terminal 31 Therefore, only when there is a request from a user that matches the attribute indicated by the advertisement target user attribute information, the advertisement related information including the advertisement target user attribute information can be extracted and presented. It is possible to present a corresponding advertisement only to a user who is a target of a person who has specified advertisement target user attribute information such as an advertiser and make a browsing proposal. For this reason, a useful advertisement can be selected and proposed to the user, and the advertisement can be effectively provided. Moreover, since the server 10 side automatically selects an advertisement suitable for the user, the user is not forced to perform troublesome work.

  In the embodiment described above, the advertisement target user attribute information is information in which the attribute of the user to be provided as an advertisement is associated with the priority, and the advertisement information providing server 10 indicates the user information. When the advertisement related information including the advertisement target user attribute information indicating the attribute that matches the user attribute is not extracted more than the planned number, the associated priority is a predetermined reference priority (the reference at the time of the previous extraction process) Attributes that match the user attribute indicated by the user information, excluding attributes that are lower than the priority). Since the advertisement related information including the advertisement target user attribute information to be displayed is further extracted, there is no advertisement target user attribute information indicating an attribute that completely matches the user attribute indicated by the user information. Even if those present was small, as far as possible by selecting the valuable advertising can suggest to the user, it is possible to provide an effective advertisement. In addition, the user is not forced to perform troublesome work.

  In the above-described embodiment, the advertisement information providing server 10 repeatedly extracts advertisement-related information using a reference priority that is sequentially updated to a higher priority until more than a predetermined number of advertisement-related information is extracted. Therefore, even if attributes with low priority are excluded, it is possible even if there is no advertisement target user attribute information indicating an attribute that matches the user attribute indicated by the user information, or there are few It is possible to select as many useful advertisements as possible and propose them to the user, and to effectively provide advertisements. In addition, the user is not forced to perform troublesome work.

  In the embodiment described above, the advertisement information providing server 10 includes the purchase / browsing history DB 12 that stores the product purchase history information indicating the purchase history of the product, accepts the marketing target product, the product purchase history information, and the user information. The product purchase related information that shows the sales performance information related to the marketing target product that can be derived from the sales history of the marketing target product is generated and the marketing information including the product sales related information is generated. Marketing information useful for marketing can be easily generated using the history information.

  In the above-described embodiment, the advertisement information providing server 10 determines the number of sales or the sales ratio by age for the marketing target product, the number of sales or the sales ratio for each age group for the marketing target product, and the marketing target product. Since sales structure or sales ratio by age and gender, sales volume by sales area or sales ratio for products targeted for marketing are generated as product sales related information, marketing using product purchase history information It will be possible to easily generate various types of marketing information useful for.

  In the above-described embodiment, the user A attribute indicated by the user information is used as a determination target. However, in addition to the user A attribute indicated by the user information, the attribute is changed to the user A attribute indicated by the user information. Thus, the attribute of the user A indicated by the purchase / browsing history information may be determined. That is, for example, when the content of the attribute set by the advertiser or the system administrator matches the content of the attribute of the user A indicated by the user information or purchase / browsing history information, the matching attribute Advertisement related information including advertisement target user attribute information for which content is set may be extracted. With this configuration, for example, an advertisement whose attribute content matches only when a user who purchases a product of a certain product category is high or a user who frequently browses an advertisement of a product of a certain product category. Advertisement-related information including target user attribute information can be extracted.

  In the above-described embodiment, the advertisement information providing server 10 executes the various processes described above according to a control program (advertisement information providing program) stored in a storage device included in the advertisement information providing server 10.

  According to the present invention, it is useful for effectively providing an advertisement by selecting a useful advertisement and proposing it to the user without forcing the user to perform troublesome work.

10 Advertisement information providing server 11 User DB
12 Purchase / Browse History DB
13 Advertising DB
21-2N advertiser terminal 31-3N user terminal 40 communication network 100 advertisement information providing system

Claims (7)

An advertisement information providing server that provides advertisement information via a communication network in response to a request from a user terminal,
User information storage means for storing user information;
Advertisement-related information storage means for storing advertisement-related information including advertisement information and advertisement target user attribute information indicating a user attribute to be provided by the advertisement information;
In response to a request from the user terminal, user information regarding the user who manages the user terminal is specified among the user information stored in the user information storage unit, and matches the user attribute indicated by the specified user information. Advertising-related information extracting means for extracting advertising-related information including advertising target user attribute information indicating attributes;
Advertisement information presenting means for presenting one or more advertisement information included in the advertisement related information extracted by the advertisement related information extracting means to the user terminal;
A browsing request notification receiving unit that receives from the user terminal a browsing request notification indicating which advertising information of the advertising information presented by the advertising information presentation unit is desired;
An advertisement information providing means for providing the user terminal with the advertisement information desired to be browsed specified by the browse request notice in response to the browse request notice accepting means being received by the browse request notice means. Advertising information provision server. The advertisement target user attribute information is information in which an attribute of a user to be provided as an advertisement is associated with a priority,
The advertisement-related information extracting unit sets a predetermined priority when the advertisement-related information including the advertisement target user attribute information indicating the attribute that matches the attribute of the user indicated by the user information is not extracted more than a predetermined number. The advertisement information providing server according to claim 1, further including extracting advertisement-related information including advertisement target user attribute information indicating an attribute that matches an attribute of the user indicated by the user information by excluding an attribute lower than the reference priority. The advertisement information according to claim 2, wherein the advertisement-related information extracting unit repeatedly extracts the advertisement-related information using the reference priority that is sequentially updated to a high priority until the advertisement-related information is extracted more than the predetermined number. Provision server. Product purchase history information storage means for storing product purchase history information indicating the purchase history of the product;
Marketing target product receiving means for receiving marketing target products;
Product sales related information generating means for generating product sales related information indicating sales performance information related to the marketing target product that can be derived from the sales history of the marketing target product with reference to the product purchase history information and user information;
The advertisement information providing server according to any one of claims 1 to 3, further comprising marketing information generating means for generating marketing information including the product sales related information. The product sales related information generating means includes the number of sales or the sales ratio by age for the marketing target product, the number of sales or the sales ratio for each age group for the marketing target product, and the age and sex for the marketing target product. The advertisement information providing server according to claim 4, wherein one of another sales number or sales ratio and a sales number or sales ratio by region for the marketing target product is generated as product sales related information. An advertisement information providing system comprising a user terminal and an advertisement information providing server that provides advertisement information via a communication network in response to a request from the user terminal,
The advertisement information providing server includes:
User information storage means for storing user information;
Advertisement-related information storage means for storing advertisement-related information including advertisement information and advertisement target user attribute information indicating a user attribute to be provided by the advertisement information;
In response to a request from the user terminal, user information regarding the user who manages the user terminal is specified among the user information stored in the user information storage unit, and matches the user attribute indicated by the specified user information. Advertising-related information extracting means for extracting advertising-related information including advertising target user attribute information indicating attributes;
Advertisement information presenting means for presenting one or more advertisement information included in the advertisement related information extracted by the advertisement related information extracting means to the user terminal;
A browsing request notification receiving unit that receives from the user terminal a browsing request notification indicating which advertising information of the advertising information presented by the advertising information presentation unit is desired;
An advertisement information providing means for providing the user terminal with the advertisement information desired to be browsed specified by the browse request notice in response to the browse request notice accepting means being received by the browse request notice means. Advertising information provision system. An advertisement information providing program for providing advertisement information via a communication network in response to a request from a user terminal,
On the computer,
In response to a request from the user terminal, the user information about the user managing the user terminal is identified from the user information stored in the user information storage means for storing the user information, the advertisement information, and the advertisement information Referring to the advertisement related information storage means for storing the advertisement related information including the advertisement target user attribute information indicating the attribute of the user to be provided by the advertisement, the attribute that matches the attribute of the user indicated by the specified user information Advertisement-related information extraction processing for extracting advertisement-related information including advertisement target user attribute information to be shown;
An advertisement information presentation process for presenting one or more advertisement information included in the advertisement related information extracted in the advertisement related information extraction process to the user terminal;
A browsing request notification receiving process for receiving a browsing request notification indicating which advertising information is desired to be browsed among the advertising information presented in the advertising information presentation process;
An advertisement for executing an advertisement information providing process for providing the user terminal with advertisement information desired to be browsed specified by the browse request notice in response to accepting the browse request notice in the browse request notice accepting process Information provision program.

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