JP2017219959A - Advertisement distribution system, advertisement acquisition device, advertisement distribution method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement distribution system, an advertisement distribution method, and a program that can obtain advertisements that draw users' interest and improve profitability of advertisement.SOLUTION: An advertisement distribution system includes: a reception unit for receiving identification information to identify a user from a user terminal; an ornamental element identifying unit for identifying an ornamental element to decorate content displayed on the user terminal on the basis of the identification information received by the reception unit; an advertisement acquisition unit for acquiring an advertisement related to the ornamental element identified by the ornamental element identifying unit; and a transmission unit for transmitting, to the user terminal, information to display the advertisement obtained by the advertisement acquisition unit.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an advertisement distribution system, an advertisement acquisition device, an advertisement distribution method, and a program.

  2. Description of the Related Art Conventionally, a service for changing a screen design according to a user's favorite theme in a web search page or a search application has been provided. For example, a technique is known in which an image related to a keyword input to a search page by a user is set as a background image of the search page (see Patent Document 1).

JP 2014-112386 A

  However, the technique disclosed in Patent Document 1 does not reflect information directly related to the user's interest in the advertisement displayed on the web page. For this reason, the advertisement which attracts the user's interest cannot be acquired, and the profitability of the advertisement may not be improved.

  The present invention has been made in view of such circumstances, an advertisement distribution system, an advertisement acquisition device, an advertisement distribution method, which can acquire an advertisement that attracts the user's interest and improve the profitability of the advertisement, And one of the purposes is to provide a program.

  According to one aspect of the present invention, a receiving unit that receives identification information for identifying a user from a user terminal, and a content displayed on the user terminal based on the identification information received by the receiving unit. A decoration element specifying unit for specifying a decoration element, an advertisement acquisition unit for acquiring an advertisement related to the decoration element specified by the decoration element specifying unit, and displaying the advertisement acquired by the advertisement acquisition unit A transmission unit that transmits the information to the user terminal.

  According to one embodiment of the present invention, an advertisement that attracts the user's interest can be acquired, and the profitability of the advertisement can be improved.

It is a lineblock diagram of advertising distribution system 10 in a 1st embodiment. It is a figure which shows the setting screen of the dressing theme displayed on the user terminal 300 in 1st Embodiment. It is a figure which shows the web page displayed on the user terminal 300 after the dressing theme setting in 1st Embodiment. It is a sequence diagram which shows the dressing theme setting process in 1st Embodiment. It is a figure which shows the user information 155 memorize | stored in user information DB150 in 1st Embodiment. It is a figure which shows the dressing theme information 165 memorize | stored in dressing theme DB160 in 1st Embodiment. It is a sequence diagram which shows the advertisement registration process in 1st Embodiment. It is a figure which shows the statistical information displayed on the advertiser terminal 400 in 1st Embodiment. It is a figure which shows the advertisement management information 265 memorize | stored in advertisement DB260 in 1st Embodiment. It is a sequence diagram which shows the advertisement delivery process in 1st Embodiment. It is a figure which shows the click information 275 memorize | stored in click DB270 in 1st Embodiment. It is a figure which shows the flow of the charge of an advertisement fee in 1st Embodiment, and profit distribution. It is a block diagram of the advertisement delivery system 20 in 2nd Embodiment. It is a figure which shows the stamp purchase screen displayed on the user terminal 300 in 2nd Embodiment. It is a figure which shows the chat screen displayed on the user terminal 300 after stamp purchase in 2nd Embodiment. It is a sequence diagram which shows the stamp purchase process in 2nd Embodiment. It is a figure which shows the user information 555 memorize | stored in user information DB550 in 2nd Embodiment. It is a figure which shows the stamp information 565 memorize | stored in stamp DB560 in 2nd Embodiment. It is a sequence diagram which shows the advertisement registration process in 2nd Embodiment. It is a figure which shows the statistical information displayed on the advertiser terminal 400 in 2nd Embodiment. It is a figure which shows the advertisement management information 266 memorize | stored in advertisement DB260 in 2nd Embodiment. It is a sequence diagram which shows the advertisement delivery process in 2nd Embodiment. It is a figure which shows the flow of the charge of an advertisement fee, and profit distribution in 2nd Embodiment. It is a figure which shows an example of a news site.

  Hereinafter, embodiments of an advertisement distribution system, an advertisement acquisition device, an advertisement distribution method, and a program will be described with reference to the drawings. The advertisement distribution system is realized by one or more processors. An advertisement distribution system receives user identification information from a user terminal, specifies a decoration element for decorating content displayed on the user terminal based on the received identification information, and displays an advertisement related to the decoration element It is a system which transmits the information of this to a user terminal. The decoration element is, for example, a web page image theme, a webmail image theme, a software keyboard theme, or an image element (for example, a stamp) displayed on a chat screen of a communication application. ) Etc. A dress-up theme is an image element for changing a background image, an icon, and other elements into a mode according to a specific theme. This makes it possible to acquire an advertisement that attracts the user's interest and improve the profitability of the advertisement.

<1. First Embodiment>
<1-1. Configuration of advertisement distribution system>
FIG. 1 is a configuration diagram of an advertisement distribution system 10 according to the first embodiment. The advertisement distribution system 10 according to the first embodiment includes a web server 100, an advertisement distribution server 200, a user terminal 300, and an advertiser terminal 400.

  Web server 100, advertisement distribution server 200, user terminal 300, and advertiser terminal 400 are connected to network NW. The network NW includes, for example, a part or all of a wide area network (WAN), a local area network (LAN), the Internet, a provider device, a wireless base station, a dedicated line, and the like.

  The web server 100 includes a dressing theme identification unit 110, a web page generation unit 120, a transmission unit 130, a reception unit 140, a user information DB (Database) 150, and a dressing theme DB 160. The dressing theme identification unit 110, the web page generation unit 120, the transmission unit 130, and the reception unit 140 may be realized, for example, by a processor of the web server 100 executing a program, or LSI (Large Scale Integration). It may be realized by hardware such as an application specific integrated circuit (ASIC) or a field-programmable gate array (FPGA), or may be realized by cooperation of software and hardware.

  The user information DB 150 and the dressing theme DB 160 are, for example, a RAM (Random Access Memory), a ROM (Read Only Memory), an HDD (Hard Disk Drive), a flash memory, or a hybrid storage device in which a plurality of these are combined. It is realized by. Further, some or all of the user information DB 150 and the dressing theme DB 160 may be external devices accessible by the web server 100, such as NAS (Network Attached Storage) or an external storage server.

  The advertisement distribution server 200 includes an advertisement acquisition unit 210, a charge calculation unit 220, a transmission unit 230, a reception unit 240, a statistical information collection unit 250, an advertisement DB 260, and a click DB 270. The advertisement acquisition unit 210, the charge calculation unit 220, the transmission unit 230, the reception unit 240, and the statistical information collection unit 250 may be realized, for example, by a processor of the advertisement distribution server 200 executing a program, It may be realized by hardware such as ASIC or FPGA, or may be realized by cooperation of software and hardware.

  The advertisement DB 260 and the click DB 270 are realized by, for example, a RAM, a ROM, an HDD, a flash memory, or a hybrid storage device in which a plurality of these are combined. In addition, some or all of the advertisement DB 260 and the click DB 270 may be external devices accessible by the advertisement distribution server 200, such as a NAS or an external storage server.

  The user terminal 300 is a terminal used by a user and is a mobile phone such as a smartphone or a tablet terminal, but is not limited thereto. For example, the user terminal 300 may be a notebook computer, a desktop computer, or a PDA (Personal Digital Assistant).

  The user terminal 300 includes a display unit 310, an input unit 320, a transmission unit 330, and a reception unit 340. The display unit 310 is a display device such as a liquid crystal display device. The input unit 320 is an input device such as a touch panel. When the user terminal 300 is a notebook computer or a desktop computer, the input unit 320 may be an input device such as a keyboard or a mouse. The transmission unit 330 and the reception unit 340 may be realized, for example, by executing a program by the processor of the user terminal 300, or may be realized by hardware such as LSI, ASIC, FPGA, or software and hardware. It may be realized by the cooperation of the wear.

  The advertiser terminal 400 is a terminal used by an advertiser to submit an advertisement to the advertisement distribution server 200, and is a notebook computer or a desktop computer, but is not limited thereto. For example, the advertiser terminal 400 may be a mobile phone such as a smartphone, a tablet terminal, or a PDA.

  The advertiser terminal 400 includes a display unit 410, an input unit 420, a transmission unit 430, and a reception unit 440. The display unit 410 is a display device such as a liquid crystal display device. The input unit 420 is an input device such as a keyboard or a mouse. When the advertiser terminal 400 is a mobile phone such as a smartphone or a tablet terminal, the input unit 420 may be an input device such as a touch panel. The transmission unit 430 and the reception unit 440 may be realized by, for example, the processor of the advertiser terminal 400 executing a program, may be realized by hardware such as LSI, ASIC, FPGA, or software. It may be realized by cooperation of hardware.

<1-2. Dress-up theme>
FIG. 2 is a diagram showing a dressing theme setting screen displayed on the user terminal 300 in the first embodiment. The dress-up theme is an element that decorates content such as a web page displayed on the user terminal 300 as an example. For example, when a dressing theme is set by the user, the background or icon of the web page displayed on the user terminal 300 is changed to the image of the set theme. In FIG. 2, as an example, a dress-up theme for decorating a web page is shown, but the present embodiment may be applied to a dress-up theme for decorating a web mail or a dress-up theme for decorating a software keyboard. Good.

  As shown in FIG. 2, a dressing theme display window 311, window switching buttons 312 and 313, and a dressing determination button 314 are displayed on the display unit 310 of the user terminal 300. The dress theme display window 311 displays a screen sample of the dress theme that is currently selected. When the user clicks (or taps) the window switching button 312 or 313, another dressing theme is selected, and the selected dressing theme is displayed in the dressing theme display window 311.

  When the user clicks (or taps) the dress change determination button 314, the dress theme displayed in the dress theme display window 311 is set in the user terminal 300. Thereby, the background, icon, etc. of the web page displayed on the user terminal 300 are changed to the image of the set theme.

  FIG. 3 is a diagram illustrating a web page displayed on the user terminal 300 after setting the theme for dressing in the first embodiment. As shown in FIG. 3, a web page generated by the web server 100 is displayed on the display unit 310 of the user terminal 300. The web page background and icons have been changed to images of the set theme. A search word input area 315, a dressing theme display window 316, and an advertisement image 317 are displayed on the web page displayed on the display unit 310.

  The search word input area 315 is an area where a keyword for performing an Internet search is input. The dressing theme display window 316 is a window in which a dressing theme set by the user is displayed. The advertisement image 317 is an advertisement image associated with the set dressing theme.

  For example, when the set theme is a theme related to an anime character, an advertisement image 317 related to the anime character is displayed. For example, the advertisement image 317 may be an advertisement for selling this anime comic or an advertisement for selling this anime merchandise. Thus, an advertisement that attracts the user's interest can be acquired, and the profitability of the advertisement can be improved.

<1-3. Dress-up theme setting process>
FIG. 4 is a sequence diagram illustrating a dress-up theme setting process in the first embodiment. First, the user uses the input unit 320 of the user terminal 300 to input a user ID and password for logging in to a web page provided by the web server 100. The user ID is identification information for identifying a user who uses the user terminal 300. The password is authentication information used for user authentication. The transmission unit 330 of the user terminal 300 transmits a login request including the user ID and password input by the user to the web server 100 (S10).

  When the receiving unit 140 of the web server 100 receives a login request from the user terminal 300, the transmitting unit 130 of the web server 100 transmits a user information request to the user information DB 150 (S11). The user information request includes the user ID received from the user terminal 300. The user information DB 150 transmits user information associated with the user ID included in the user information request to the web server 100 (S12).

  FIG. 5 is a diagram showing user information 155 stored in the user information DB 150 in the first embodiment. The user information 155 includes a user ID, a password, gender information, age information, and a dressing theme ID. Sex information is information which shows a user's sex. Age information is information indicating the age of the user. The dressing theme ID is identification information for identifying the dressing theme set in the user terminal 300.

  In S <b> 12, the user information DB 150 transmits user information (password, gender information, age information, and dressing theme ID) associated with the user ID included in the user information request to the web server 100.

  When the receiving unit 140 of the web server 100 receives user information from the user information DB 150, the web server 100 performs user authentication (S13). Specifically, the web server 100 determines whether or not the password included in the login request received from the user terminal 300 matches the password included in the user information received from the user information DB 150. If these passwords match, the web server 100 determines that the user authentication is successful. On the other hand, if these passwords do not match, the web server 100 determines that the user authentication has failed.

  When the user authentication is successful, the transmission unit 130 of the web server 100 transmits an authentication result indicating that the authentication is successful to the user terminal 300 (S14). When the receiving unit 340 of the user terminal 300 receives an authentication result indicating that the authentication is successful from the web server 100, the user sets a dressing theme setting screen displayed on the display unit 310 of the user terminal 300 (see FIG. 2). ), It is possible to set a theme for changing clothes.

  When the user sets a dressing theme using the input unit 320 (S15), the transmission unit 330 of the user terminal 300 sets a dressing theme ID, which is identification information for identifying the set dressing theme, to the web server 100. (S16). The web server 100 can specify the dress theme name and dress image address by the dress theme ID.

  FIG. 6 is a diagram showing the dressing theme information 165 stored in the dressing theme DB 160 in the first embodiment. The dressing theme information 165 includes a dressing theme ID, a dressing theme name, and a dressing image address. The dress-up theme name is information indicating the name of the dress-up theme. The dress-up image address is information indicating an address where the dress-up image is stored. The web server 100 can acquire a dress-up image with reference to a dress-up image address, and can decorate the web page using the acquired image.

  In S16, when the receiving unit 140 of the web server 100 receives the dressing theme ID from the user terminal 300, the transmitting unit 130 of the web server 100 transmits a dressing theme registration request to the user information DB 150 (S17). The dress-up theme registration request includes the user ID of the user who set the dress-up theme and the dress-up theme ID received from the user terminal 300 in S16.

  The user information DB 150 registers the dressing theme ID included in the dressing theme registration request in the user information 155 in association with the user ID included in the dressing theme registration request received from the web server 100 (S18). Thereafter, the user information DB 150 transmits a registration completion notification to the web server 100 (S19). The above is a series of flow of the dress-up theme setting process.

<1-4. Ad registration process>
FIG. 7 is a sequence diagram showing an advertisement registration process in the first embodiment. First, the advertiser inputs advertising information using the input unit 420 of the advertiser terminal 400. The advertisement information includes an advertisement image address and a link address. The advertisement image address is information indicating an address where the advertisement image is stored. The link address is information indicating an address of a page displayed on the user terminal 300 when the advertisement is clicked (or tapped). The transmission unit 430 of the advertiser terminal 400 transmits the advertisement information input by the user to the advertisement distribution server 200 (S20).

  When the receiving unit 240 of the advertisement distribution server 200 receives the advertisement information from the advertiser terminal 400, the statistical information collection unit 250 of the advertisement distribution server 200 displays statistics regarding the user who displayed the screen using the dressing theme on the user terminal 300. Information is collected (S21). For example, the statistical information includes statistics on the sex and age of the user who uses the theme of dressing.

  The statistical information may be generated by the web server 100, or may be generated by the advertisement distribution server 200. For example, the web server 100 may generate statistical information with reference to the user information 155 (FIG. 5) stored in the user information DB 150. Further, the advertisement distribution server 200 may acquire the user information 155 from the web server 100 and generate statistical information with reference to the acquired user information 155.

  Thereafter, the transmission unit 230 of the advertisement distribution server 200 transmits the statistical information collected by the statistical information collection unit 250 to the advertiser terminal 400 (S22). When the receiving unit 440 of the advertiser terminal 400 receives the statistical information from the advertisement distribution server 200, the display unit 410 of the advertiser terminal 400 displays the received statistical information (S23).

  FIG. 8 is a diagram illustrating statistical information displayed on the advertiser terminal 400 in the first embodiment. Display unit 410 of advertiser terminal 400 displays dress-up theme ID 411, dress-up theme name 412, gender statistical information 413, age statistical information 414, theme switching buttons 415 and 416, and theme selection button 417. Is done.

  The gender statistical information 413 is statistical information regarding the gender of the user who uses the dress theme of the dress theme ID 411. The age statistical information 414 is statistical information regarding the age of the user who uses the dress theme of the dress theme ID 411. The gender statistical information 413 and the age statistical information 414 are shown by a pie chart, but are not limited thereto. For example, the gender statistical information 413 and the age statistical information 414 may be indicated by other types of graphs such as a bar graph, a line graph, and a radar chart.

  Note that at least one of the gender statistical information 413 and the age statistical information 414 may be displayed on the advertiser terminal 400 as the statistical information. In addition, although the sex statistical information 413 and the age statistical information 414 were mentioned as an example as statistical information of a user attribute, it is not restricted to this. For example, statistical information of other user attributes such as address, occupation, married / unmarried, and affiliated organization may be displayed on the advertiser terminal 400.

  The theme switching buttons 415 and 416 are buttons for switching the screen to another dressing theme. The theme selection button 417 is a button for selecting a dress-up theme to be associated with the advertiser's advertisement. When the advertiser clicks (or taps) the theme selection button 417 using the input unit 420 of the advertiser terminal 400, the dress-up theme currently displayed on the display unit 410 is associated with the advertiser's advertisement. Is selected (S24). The transmission unit 430 of the advertiser terminal 400 transmits the dressing theme ID of the selected dressing theme to the advertisement distribution server 200 (S25).

  As described above, the statistical information collection unit 250 collects statistical information about the user who displayed the screen using the dressing theme on the user terminal 300, and the transmission unit 230 collects the statistical information collected by the statistical information collection unit 250. Is transmitted to the advertiser terminal 400. In addition, the advertiser terminal 400 displays the statistical information received from the advertisement distribution server 200 on the display unit 410. Thus, the advertiser can easily select a dressing theme to be associated with the advertisement.

  When the receiving unit 240 of the advertisement distribution server 200 receives the dressing theme ID from the advertiser terminal 400, the transmission unit 230 of the advertisement distribution server 200 transmits an advertisement registration request to the advertisement DB 260 (S26). The advertisement registration request includes the advertisement ID, the advertisement information received from the advertiser terminal 400 in S20, and the dressing theme ID received from the advertiser terminal 400 in S25. The advertisement ID is identification information for specifying the advertiser's advertisement.

  FIG. 9 is a diagram showing the advertisement management information 265 stored in the advertisement DB 260 in the first embodiment. The advertisement management information 265 includes an advertisement ID, an advertisement image address, a link address, and a dressing theme ID.

  The advertisement DB 260 associates the advertisement information (advertisement image address and link address) included in the advertisement registration request and the dressing theme ID with the advertisement management information in association with the advertisement ID included in the advertisement registration request received from the advertisement distribution server 200. It registers in H.265 (S27). Accordingly, the advertisement of the advertiser can be associated with the dressing theme selected by the advertiser. Thereafter, the advertisement DB 260 transmits a registration completion notification to the advertisement distribution server 200 (S28). The above is a series of flow of advertisement registration processing.

<1-5. Ad delivery processing>
FIG. 10 is a sequence diagram illustrating an advertisement distribution process according to the first embodiment. First, the transmission unit 330 of the user terminal 300 transmits a web page request for displaying a web page on the display unit 310 of the user terminal 300 to the web server 100 (S30). The web page request includes a web page address and a user ID.

  When the receiving unit 140 of the web server 100 receives a web page request from the user terminal 300, the dressing theme identifying unit 110 identifies a dressing theme (S31). Specifically, the dressing theme identification unit 110 acquires the dressing theme ID associated with the user ID included in the web page request from the user information DB 150. In addition, the dressing theme identification unit 110 acquires dressing theme information associated with the acquired dressing theme ID from the dressing theme DB 160. Thereby, the dressing theme identification unit 110 identifies the dressing theme.

  Thereafter, the web server 100 determines whether an advertisement distribution frame exists in the web page based on the web page address included in the web page request. When the advertisement distribution frame exists in the web page, the transmission unit 130 of the web server 100 transmits an advertisement request to the advertisement distribution server 200 (S32). The advertisement request includes a user ID.

  When the receiving unit 240 of the advertisement distribution server 200 receives the advertisement request from the web server 100, the advertisement acquisition unit 210 of the advertisement distribution server 200 acquires the advertisement information associated with the user ID included in the advertisement request from the advertisement DB 260 ( S33). For example, the advertisement acquisition unit 210 acquires the dressing theme ID specified by the dressing theme identification unit 110 from the web server 100, and the advertisement information (advertisement ID, advertisement image address, and the like) associated with the acquired dressing theme ID. And the link address) are acquired from the advertisement DB 260.

  The transmission unit 230 of the advertisement distribution server 200 transmits the advertisement information acquired by the advertisement acquisition unit 210 to the web server 100 (S34). When the receiving unit 140 of the web server 100 receives the advertising information from the advertisement distribution server 200, the web page generating unit 120 of the web server 100 includes the dressing theme information specified by the dressing theme specifying unit 110 and the received advertising information. Web page information is generated using (S35). The web page information is information including, for example, text data in which HTML (HyperText Markup Language) is described, style sheets, image data, moving image data, audio data, and the like.

  Here, the advertisement image obtained from the advertisement image address included in the advertisement information is arranged in the advertisement delivery frame of the web page information generated by the web page generation unit 120. Further, in the advertisement image arranged in the advertisement distribution frame, the link address included in the advertisement information is set as the link destination address.

  The transmission unit 130 of the web server 100 transmits the web page information generated by the web page generation unit 120 to the user terminal 300 (S36). When receiving unit 340 of user terminal 300 receives web page information from web server 100, display unit 310 displays a web page based on the web page information.

  When the user clicks (or taps) the advertisement displayed on the web page using the input unit 320 of the user terminal 300 (S37), the transmission unit 330 of the user terminal 300 transmits a click notification to the advertisement distribution server 200 ( S38). The click notification includes the advertisement ID of the clicked (or tapped) advertisement.

  When the receiving unit 240 of the advertisement distribution server 200 receives a click notification from the user terminal 300, the advertisement distribution server 200 transmits a click count update request to the click DB 270 (S39). The advertisement distribution server 200 may transmit a click frequency update request to the click DB 270 every time a click notification is received, or collect a plurality of click notifications and click the click frequency update request at a certain time interval. May be sent to. The click count update request includes the advertisement ID included in the click notification received in S38.

  FIG. 11 is a diagram showing click information 275 stored in the click DB 270 in the first embodiment. The click information 275 includes an advertisement ID and the number of clicks. The number of clicks is information indicating the number of times an advertisement image is clicked (or tapped) by the user.

  When the click DB 270 receives the click count update request from the advertisement distribution server 200, the click DB 270 counts up the click count associated with the advertisement ID included in the received click count update request, and registers the click count up in the click information 275. (S40). Thereby, the number of clicks for each advertisement can be managed. The above is a series of flow of advertisement distribution processing.

<1-6. Advertising billing and profit sharing>
FIG. 12 is a diagram showing a flow of billing for advertising charges and profit sharing in the first embodiment. The advertisement distributor 1 is a company that operates an advertisement distribution business using the advertisement distribution server 200. The advertiser 2 is a provider of an advertisement displayed on the web page. The dressing theme right holder 3 is a person who has the right of the dressing theme registered in the dressing theme DB 160. The advertisement distribution page operator 4 is a person who operates the advertisement distribution page using the web server 100.

  The fee calculation unit 220 of the advertisement distribution server 200 refers to the click information 275 stored in the click DB 270 and calculates an advertisement fee according to the number of clicks. For example, the fee calculation unit 220 calculates the advertisement fee by multiplying the number of clicks by a predetermined unit price.

  In addition, the fee calculation unit 220 calculates a fee distributed to the advertisement distributor 1, a fee distributed to the dressing theme rights holder 3, and a fee distributed to the operator 4 of the advertisement distribution page. For example, the fee calculation unit 220 obtains these fees by dividing the calculated advertisement fee based on the ownership ratio of the three parties.

  As shown in FIG. 12, the advertisement distributor 1 charges the advertiser 2 with the advertisement fee calculated by the fee calculator 220 (S50). The advertiser 2 pays the advertisement fee charged by the advertisement distributor 1 to the advertisement distributor 1 (S51). When the advertisement distributor 1 receives the advertisement fee from the advertiser 2, the advertisement distributor 1 pays the fee calculated by the fee calculator 220 to the dressing theme right holder 3 and the operator 4 of the advertisement distribution page (S52 and S53).

  In this manner, by distributing profits not only to the advertisement distribution page operator 4 but also to the dressing theme right holder 3, it is possible to improve the willingness to produce the dress theme for the dressing theme right holder 3. Accordingly, the user can select a favorite dress theme from a variety of dress themes. As a result, the number of web pages browsed using the web server 100 can be increased.

  As described above, the advertisement distribution system 10 according to the first embodiment receives the user ID from the user terminal 300 and decorates the web page displayed on the user terminal 300 based on the received user ID. The advertisement related to the specified dressing theme is acquired, and the advertisement information for displaying the acquired advertisement is transmitted to the user terminal 300. As a result, the advertisement distribution system 10 of the first embodiment can acquire an advertisement that attracts the user's interest and improve the profitability of the advertisement.

  In the first embodiment, the web server 100 and the advertisement distribution server 200 are provided separately. However, when the operators operating these servers are the same, the functions and advertisement distribution of the web server 100 are the same. The functions of the server 200 may be integrated into one server.

  Further, the fee calculation unit 220 calculates the advertisement fee based on the number of times the advertisement displayed on the web page is clicked (or tapped), but is not limited thereto. For example, the fee calculation unit 220 may calculate the advertisement fee based on the number of times that the advertisement video is viewed by the user or the number of times that the product is purchased after the advertisement is clicked (or tapped). .

<2. Second Embodiment>
Next, a second embodiment will be described. In the first embodiment, a dress-up theme is used as a decoration element for decorating content displayed on the user terminal 300. In contrast, in the second embodiment, a communication application stamp is used as a decoration element for decorating content displayed on the user terminal 300. Hereinafter, the second embodiment will be described in detail.

<2-1. Configuration of advertisement distribution system>
FIG. 13 is a configuration diagram of the advertisement distribution system 20 in the second embodiment. In FIG. 13, parts corresponding to those in FIG. The advertisement distribution system 20 of the second embodiment includes an application server 500, an advertisement distribution server 200, a user terminal 300, and an advertiser terminal 400.

  Application server 500, advertisement distribution server 200, user terminal 300, and advertiser terminal 400 are connected to network NW. The network NW includes, for example, part or all of WAN, LAN, Internet, provider device, wireless base station, dedicated line, and the like.

  The application server 500 includes a stamp specifying unit 510, a chat screen generating unit 520, a transmitting unit 530, a receiving unit 540, a user information DB 550, and a stamp DB 560. The stamp specifying unit 510, the chat screen generation unit 520, the transmission unit 530, and the reception unit 540 may be realized, for example, by executing a program by the processor of the application server 500, or hardware such as LSI, ASIC, or FPGA. It may be realized by hardware, or may be realized by cooperation of software and hardware.

  The user information DB 550 and the stamp DB 560 are realized by, for example, a RAM, a ROM, an HDD, a flash memory, or a hybrid storage device in which a plurality of these are combined. Further, part or all of the user information DB 550 and the stamp DB 560 may be an external device accessible by the application server 500, such as a NAS or an external storage server.

  Since the advertisement distribution server 200, the user terminal 300, and the advertiser terminal 400 have the same configuration as that of the first embodiment (FIG. 1), detailed description thereof is omitted. The user terminal 300 is installed with a communication application for the user to send and receive messages.

<2-2. Communication application stamp>
FIG. 14 is a diagram illustrating a stamp purchase screen displayed on the user terminal 300 in the second embodiment. When the user starts a communication application installed on the user terminal 300 and performs a predetermined operation, a stamp purchase screen is displayed on the display unit 310. The stamp is an element that decorates the chat screen of the communication application displayed on the user terminal 300. For example, when a user purchases a stamp, a stamp image can be displayed together with a message on a chat screen displayed on the user terminal 300.

  On the stamp purchase screen, a stamp name 321, a price 322, a purchase button 323, a cancel button 324, and a thumbnail image 325 of the stamp are displayed. When the user clicks (or taps) the purchase button 323, the stamp displayed on the stamp purchase screen can be purchased. Thereby, the user can use the stamp image on the chat screen. Further, when the user clicks (or taps) the cancel button 324, the top screen of the stamp shop can be returned.

  FIG. 15 is a diagram showing a chat screen displayed on the user terminal 300 after purchasing a stamp in the second embodiment. As shown in FIG. 15, a chat screen generated by the application server 500 is displayed on the display unit 310 of the user terminal 300. On the chat screen displayed on the display unit 310, a message display area 326, an advertisement image 327, a stamp selection icon 328, and a message input area 329 are displayed.

  The message display area 326 is an area in which messages and stamp images transmitted and received with other users are displayed. The advertisement image 327 is an advertisement image associated with the purchased stamp. The stamp selection icon 328 is an icon for displaying a window for selecting a stamp. The message input area 329 is an area where the user inputs a message.

  For example, when the purchased stamp is a stamp related to an anime character, an advertisement image 327 related to the anime character is displayed. For example, the advertisement image 327 may be an advertisement for selling this anime comic or an advertisement for selling this anime merchandise. Thus, an advertisement that attracts the user's interest can be acquired, and the profitability of the advertisement can be improved.

<2-3. Stamp purchase processing>
FIG. 16 is a sequence diagram illustrating stamp purchase processing according to the second embodiment. First, the user uses the input unit 320 of the user terminal 300 to input a user ID and password for logging in to a web page provided by the application server 500. The user ID is identification information for identifying a user who uses the user terminal 300. The password is authentication information used for user authentication. The transmission unit 330 of the user terminal 300 transmits a login request including the user ID and password input by the user to the application server 500 (S60).

  When the receiving unit 540 of the application server 500 receives a login request from the user terminal 300, the transmitting unit 530 of the application server 500 transmits a user information request to the user information DB 550 (S61). The user information request includes the user ID received from the user terminal 300. The user information DB 550 transmits user information associated with the user ID included in the user information request to the application server 500 (S62).

  FIG. 17 is a diagram showing user information 555 stored in the user information DB 550 in the second embodiment. The user information 555 includes a user ID, a password, gender information, age information, and a stamp ID. Sex information is information which shows a user's sex. Age information is information indicating the age of the user. The stamp ID is identification information for identifying a stamp purchased by the user.

  In S 62, the user information DB 550 transmits user information (password, gender information, age information, and stamp ID) associated with the user ID included in the user information request to the application server 500.

  When the receiving unit 540 of the application server 500 receives user information from the user information DB 550, the application server 500 performs user authentication (S63). Specifically, the application server 500 determines whether or not the password included in the login request received from the user terminal 300 matches the password included in the user information received from the user information DB 550. If these passwords match, the application server 500 determines that the user authentication is successful. On the other hand, if these passwords do not match, the application server 500 determines that the user authentication has failed.

  When the user authentication is successful, the transmission unit 530 of the application server 500 transmits an authentication result indicating that the authentication is successful to the user terminal 300 (S64). When the receiving unit 340 of the user terminal 300 receives an authentication result indicating that the authentication has been successful from the application server 500, the user from the stamp purchase screen (see FIG. 14) displayed on the display unit 310 of the user terminal 300, It becomes possible to purchase stamps.

  When the user purchases a stamp using the input unit 320 (S65), the transmission unit 330 of the user terminal 300 transmits a stamp ID, which is identification information for identifying the purchased stamp, to the application server 500 (S66). . The application server 500 can specify the stamp name and the stamp image address by the stamp ID.

  FIG. 18 is a diagram illustrating stamp information 565 stored in the stamp DB 560 according to the second embodiment. The stamp information 565 includes a stamp ID, a stamp name, and a stamp image address. The stamp name is information indicating the name of the stamp. The stamp image address is information indicating an address where the stamp is stored. The application server 500 can acquire a stamp image by referring to the stamp image address, and can decorate the chat screen using the acquired stamp image.

  In S66, when the receiving unit 540 of the application server 500 receives the stamp ID from the user terminal 300, the transmitting unit 530 of the application server 500 transmits a stamp registration request to the user information DB 550 (S67). The stamp registration request includes the user ID of the user who purchased the stamp and the stamp ID received from the user terminal 300 in S66.

  The user information DB 550 registers the stamp ID included in the stamp registration request in the user information 555 in association with the user ID included in the stamp registration request received from the application server 500 (S68). Thereafter, the user information DB 550 transmits a registration completion notification to the application server 500 (S69). The above is a series of flow of stamp purchase processing.

<2-4. Ad registration process>
FIG. 19 is a sequence diagram illustrating an advertisement registration process according to the second embodiment. First, the advertiser inputs advertising information using the input unit 420 of the advertiser terminal 400. The advertisement information includes an advertisement image address and a link address. The advertisement image address is information indicating an address where the advertisement image is stored. The link address is information indicating an address of a page displayed on the user terminal 300 when the advertisement is clicked (or tapped). The transmission unit 430 of the advertiser terminal 400 transmits the advertisement information input by the user to the advertisement distribution server 200 (S70).

  When the receiving unit 240 of the advertisement distribution server 200 receives the advertisement information from the advertiser terminal 400, the statistical information collection unit 250 of the advertisement distribution server 200 displays the statistical information about the user who displayed the screen using the stamp on the user terminal 300. Collect (S71). For example, the statistical information includes statistics on the sex and age of the user who uses the stamp.

  The statistical information may be generated by the application server 500, or may be generated by the advertisement distribution server 200. For example, the application server 500 may generate statistical information with reference to the user information 555 (FIG. 17) stored in the user information DB 550. Further, the advertisement distribution server 200 may acquire the user information 555 from the application server 500 and generate statistical information with reference to the acquired user information 555.

  Thereafter, the transmission unit 230 of the advertisement distribution server 200 transmits the statistical information collected by the statistical information collection unit 250 to the advertiser terminal 400 (S72). When the receiving unit 440 of the advertiser terminal 400 receives the statistical information from the advertisement distribution server 200, the display unit 410 of the advertiser terminal 400 displays the received statistical information (S73).

  FIG. 20 is a diagram illustrating statistical information displayed on the advertiser terminal 400 in the second embodiment. The display unit 410 of the advertiser terminal 400 displays a stamp ID 421, a stamp name 422, gender statistical information 423, age statistical information 424, stamp switching buttons 425 and 426, and a stamp selection button 427.

  The gender statistical information 423 is statistical information regarding the gender of the user who uses the stamp with the stamp ID 421. The age statistical information 424 is statistical information regarding the age of the user who uses the stamp with the stamp ID 421. The gender statistical information 423 and the age statistical information 424 are shown by a pie chart, but are not limited thereto. For example, the gender statistical information 423 and the age statistical information 424 may be indicated by other types of graphs such as a bar graph, a line graph, and a radar chart.

  Note that at least one of gender statistical information 423 and age statistical information 424 may be displayed on the advertiser terminal 400 as statistical information. In addition to the gender statistical information 423 and the age statistical information 424, other statistical information (for example, address, occupation, married / unmarried, etc.) may be displayed on the advertiser terminal 400.

  Stamp switch buttons 425 and 426 are buttons for switching the screen to another stamp. The stamp selection button 427 is a button for selecting a stamp associated with the advertiser's advertisement. When the advertiser clicks (or taps) the stamp selection button 427 using the input unit 420 of the advertiser terminal 400, the stamp currently displayed on the display unit 410 is selected as the stamp associated with the advertiser's advertisement. (S74). The transmission unit 430 of the advertiser terminal 400 transmits the stamp ID of the selected stamp to the advertisement distribution server 200 (S75).

  As described above, the statistical information collection unit 250 collects statistical information about the user who displayed the screen using the stamp on the user terminal 300, and the transmission unit 230 advertises the statistical information collected by the statistical information collection unit 250. Transmit to the main terminal 400. In addition, the advertiser terminal 400 displays the statistical information received from the advertisement distribution server 200 on the display unit 410. This allows the advertiser to easily select a stamp associated with the advertisement.

  When the receiving unit 240 of the advertisement distribution server 200 receives the stamp ID from the advertiser terminal 400, the transmission unit 230 of the advertisement distribution server 200 transmits an advertisement registration request to the advertisement DB 260 (S76). The advertisement registration request includes the advertisement ID, the advertisement information received from the advertiser terminal 400 in S70, and the stamp ID received from the advertiser terminal 400 in S75. The advertisement ID is identification information for specifying the advertiser's advertisement.

  FIG. 21 is a diagram showing the advertisement management information 266 stored in the advertisement DB 260 in the second embodiment. The advertisement management information 266 includes an advertisement ID, an advertisement image address, a link address, and a stamp ID.

  The advertisement DB 260 associates the advertisement information (advertisement image address and link address) included in the advertisement registration request and the stamp ID with the advertisement management information 266 in association with the advertisement ID included in the advertisement registration request received from the advertisement distribution server 200. Register (S77). Thus, the advertiser's advertisement can be associated with the stamp selected by the advertiser. Thereafter, the advertisement DB 260 transmits a registration completion notification to the advertisement distribution server 200 (S78). The above is a series of flow of advertisement registration processing.

<2-5. Ad delivery processing>
FIG. 22 is a sequence diagram illustrating an advertisement distribution process according to the second embodiment. First, the transmission unit 330 of the user terminal 300 transmits an application activation notification indicating that the communication application has been activated in the user terminal 300 to the application server 500 (S80). The application activation notification includes a user ID.

  When the receiving unit 540 of the application server 500 receives the application activation notification from the user terminal 300, the stamp specifying unit 510 specifies the stamp (S81). Specifically, the stamp specifying unit 510 acquires a stamp ID associated with the user ID included in the application activation notification from the user information DB 550. In addition, the stamp specifying unit 510 acquires stamp information associated with the acquired stamp ID from the stamp DB 560. Thereby, the stamp specifying unit 510 specifies the stamp.

  Thereafter, the transmission unit 530 of the application server 500 transmits an advertisement request to the advertisement distribution server 200 (S82). The advertisement request includes a user ID.

  When the receiving unit 240 of the advertisement distribution server 200 receives the advertisement request from the application server 500, the advertisement acquisition unit 210 of the advertisement distribution server 200 acquires advertisement information associated with the user ID included in the advertisement request from the advertisement DB 260 ( S83). For example, the advertisement acquisition unit 210 acquires the stamp ID specified by the stamp specifying unit 510 from the application server 500 and advertises advertisement information (advertisement ID, advertisement image address, and link address) associated with the acquired stamp ID. Obtained from the DB 260.

  The transmission unit 230 of the advertisement distribution server 200 transmits the advertisement information acquired by the advertisement acquisition unit 210 to the application server 500 (S84). When the receiving unit 540 of the application server 500 receives the advertisement information from the advertisement distribution server 200, the chat screen generation unit 520 of the application server 500 performs a chat using the stamp information specified by the stamp specifying unit 510 and the received advertisement information. Screen information is generated (S85). The chat screen information is information including a message transmitted / received by the user terminal 300, a stamp image, and the like.

  Here, the advertisement image obtained from the advertisement image address included in the advertisement information is arranged in the advertisement distribution frame of the chat screen information generated by the chat screen generation unit 520. Further, in the advertisement image arranged in the advertisement distribution frame, the link address included in the advertisement information is set as the link destination address.

  The transmission unit 530 of the application server 500 transmits the chat screen information generated by the chat screen generation unit 520 to the user terminal 300 (S86). When receiving unit 340 of user terminal 300 receives chat screen information from application server 500, display unit 310 displays a chat screen based on the chat screen information.

  When the user clicks (or taps) an advertisement displayed on the chat screen using the input unit 320 of the user terminal 300 (S87), the transmission unit 330 of the user terminal 300 transmits a click notification to the advertisement distribution server 200 ( S88). The click notification includes the advertisement ID of the clicked (or tapped) advertisement.

  When the receiving unit 240 of the advertisement distribution server 200 receives a click notification from the user terminal 300, the advertisement distribution server 200 transmits a click count update request to the click DB 270 (S89). The advertisement distribution server 200 may transmit a click frequency update request to the click DB 270 every time a click notification is received, or collect a plurality of click notifications and click the click frequency update request at a certain time interval. May be sent to. The click frequency update request includes the advertisement ID included in the click notification received in S88.

  The click information 275 stored in the click DB 270 of the second embodiment is the same as the click information 275 shown in FIG. When the click DB 270 receives the click count update request from the advertisement distribution server 200, the click DB 270 counts up the click count associated with the advertisement ID included in the received click count update request, and registers the click count up in the click information 275. (S90). Thereby, the number of clicks for each advertisement can be managed. The above is a series of flow of advertisement distribution processing.

<2-6. Advertising billing and profit sharing>
FIG. 23 is a diagram showing the flow of billing for advertisement fees and profit sharing in the second embodiment. The advertisement distributor 1 is a company that operates an advertisement distribution business using the advertisement distribution server 200. The advertiser 2 is a provider of advertisements displayed on the chat screen. The stamp right holder 5 is a person who has the right of the stamp registered in the stamp DB 560. The communication application operator 6 is a person who operates the communication application using the application server 500.

  The fee calculation unit 220 of the advertisement distribution server 200 refers to the click information 275 stored in the click DB 270 and calculates an advertisement fee according to the number of clicks. For example, the fee calculation unit 220 calculates the advertisement fee by multiplying the number of clicks by a predetermined unit price.

  Further, the fee calculation unit 220 calculates a fee distributed to the advertisement distributor 1, a fee distributed to the stamp right holder 5, and a fee distributed to the operator 6 of the communication application. For example, the fee calculation unit 220 obtains these fees by dividing the calculated advertisement fee based on the ownership ratio of the three parties.

  As shown in FIG. 23, the advertisement distributor 1 charges the advertiser 2 with the advertisement fee calculated by the fee calculator 220 (S100). The advertiser 2 pays the advertisement fee charged by the advertisement distributor 1 to the advertisement distributor 1 (S101). When the advertising distributor 1 receives the advertising fee from the advertiser 2, the advertising distributor 1 pays the fee calculated by the fee calculating unit 220 to the stamp right holder 5 and the communication application operator 6 (S102 and S103).

  In this way, by distributing the profit not only to the communication application operator 6 but also to the stamp right holder 5, it is possible to improve the willingness to produce stamps for the stamp right holder 5. As a result, the user can select a favorite stamp from a variety of stamps. As a result, it is possible to increase the number of browsing the stamp purchase screen operated using the application server 500.

  As described above, the advertisement distribution system 20 according to the second embodiment receives the user ID from the user terminal 300 and specifies a stamp for decorating the chat screen displayed on the user terminal 300 based on the received user ID. Then, an advertisement related to the identified stamp is acquired, and advertisement information for displaying the acquired advertisement is transmitted to the user terminal 300. Thereby, the advertisement distribution system 20 of the second embodiment can acquire an advertisement that attracts the user's interest, and can improve the profitability of the advertisement.

  In the second embodiment, the application server 500 and the advertisement distribution server 200 are provided separately. However, when the operators operating these servers are the same, the functions of the application server 500 and the advertisement distribution The functions of the server 200 may be integrated into one server (advertisement acquisition device).

  Further, the fee calculation unit 220 calculates the advertisement fee based on the number of times the advertisement displayed on the chat screen is clicked (or tapped), but is not limited thereto. For example, the fee calculation unit 220 may calculate the advertisement fee based on the number of times that the advertisement video is viewed by the user or the number of times that the product is purchased after the advertisement is clicked (or tapped). .

  In the present embodiment, an advertisement is displayed on the application screen. However, the present invention is not limited to this. For example, the advertisement may be displayed in the advertising space of the news site based on the dress theme ID specified by the dress theme specifying unit 110 or the stamp ID specified by the stamp specifying unit 510.

  FIG. 24 is a diagram illustrating an example of a news site. The news site is displayed by, for example, a browser installed in the user terminal 300. As shown in FIG. 24, advertisements 334 and 335 are displayed on the news site along with news articles 331 to 333. Thus, an advertisement that attracts the interest of the user browsing the news site is displayed in the advertisement space, and the profitability of the advertisement can be improved.

  As mentioned above, although the form for implementing this invention was demonstrated using embodiment, this invention is not limited to such embodiment at all, In the range which does not deviate from the summary of this invention, various deformation | transformation and substitution Can be added.

DESCRIPTION OF SYMBOLS 10 ... Advertisement distribution system 20 ... Advertisement distribution system 100 ... Web server 110 ... Dress-up theme specific part 120 ... Web page generation part 130 ... Transmission part 140 ... Reception part 150 ... User information DB
160 ... Dress-up theme DB
200 ... advertisement distribution server 210 ... advertisement acquisition unit 220 ... charge calculation unit 230 ... transmission unit 240 ... reception unit 250 ... statistical information collection unit 300 ... user terminal 310 ... display unit 320 ... input unit 330 ... transmission unit 340 ... reception unit 400 ... advertiser terminal 410 ... display part 420 ... input part 430 ... transmission part 440 ... reception part 500 ... application server 510 ... stamp specifying part 520 ... chat screen generation part 530 ... transmission part 540 ... reception part

Claims (10)

A receiving unit that receives identification information for identifying the user from the user terminal;
A decoration element specifying unit for specifying a decoration element for decorating the content displayed on the user terminal based on the identification information received by the receiving unit;
An advertisement acquisition unit that acquires an advertisement related to the decoration element identified by the decoration element identification unit;
A transmission unit that transmits information for displaying the advertisement acquired by the advertisement acquisition unit to the user terminal;
An advertisement distribution system comprising: Using the decoration element specified by the decoration element specifying unit and the advertisement acquired by the advertisement acquisition unit, further including a generation unit that generates content to be displayed on the user terminal;
The decoration element is an image element for changing a background image, an icon, and other elements included in the content generated by the generation unit into a mode according to a specific theme,
The advertisement distribution system according to claim 1. A first storage unit that stores the identification information and the decoration element in association with each other;
The decorative element specifying unit specifies the decorative element by obtaining the decorative element associated with the identification information received by the receiving unit from the first storage unit.
The advertisement distribution system according to claim 1. A statistical information collection unit that collects statistical information about a user who has displayed a screen using the decoration element on the user terminal;
The transmission unit transmits the statistical information collected by the statistical information collection unit to an advertiser terminal.
The advertisement distribution system according to claim 1. The statistical information includes information indicating user attributes.
The advertisement distribution system according to claim 4. A second storage unit that stores the advertisement and the decoration element in association with each other;
The advertisement acquisition unit acquires the advertisement associated with the decoration element specified by the decoration element specification unit from the second storage unit.
The advertisement distribution system according to claim 1. A third storage unit that stores the number of times the advertisement displayed on the user terminal is clicked or tapped;
Based on the number of times stored in the third storage unit, the fee calculation unit further calculates a fee charged to the advertiser of the advertisement and calculates a fee to be paid to the right holder of the decoration element,
The advertisement distribution system according to claim 1. A receiving unit that receives identification information for identifying the user from the user terminal;
A decoration element specifying unit for specifying a decoration element for decorating the content displayed on the user terminal based on the identification information received by the receiving unit;
An advertisement acquisition unit that acquires an advertisement related to the decoration element identified by the decoration element identification unit;
An advertisement acquisition device comprising: A receiving step of receiving identification information for identifying the user from the user terminal;
A decoration element specifying step for specifying a decoration element for decorating the content displayed on the user terminal based on the identification information received in the reception step;
An advertisement acquisition step of acquiring an advertisement related to the decoration element identified in the decoration element identification step;
A transmission step of transmitting information for displaying the advertisement acquired in the advertisement acquisition step to the user terminal;
An advertisement delivery method comprising: On the computer,
Receiving identification information for identifying the user from the user terminal;
Based on the received identification information, a decoration element for decorating content displayed on the user terminal is specified,
Get an advertisement related to the identified decorative element,
Causing the user terminal to transmit information for displaying the acquired advertisement,
program.

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