JP2010211663A - Advertisement system utilizing camera of portable telephone - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement system capable of evaluating the utilization state of an advertisement by utilizing information from a mobile phone, and capable of providing advertisement information effective for a customer visiting a specified place. <P>SOLUTION: The advertisement system includes an advertisement display member 2 provided with a two-dimensional digital display frame 1 and a two-dimensional code 4, and an information supply system 3 for transmitting contents of a prescribed HP through the Internet N on the basis of a request from the mobile phone 9. The two-dimensional code 4 includes HP information 7A and position information 5A, and when performing information communication by the Internet N through a camera 13 of the mobile phone 9, the position information 8A of the two-dimensional code 4 taken by the mobile phone 9 and the HP information 8B browsed by the mobile phone 9 are recorded in a DB 8 for the access management of the information supply system 3. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to an advertisement system using a camera of a mobile phone and a two-dimensional code.

  There is known a two-dimensional code capable of accessing a predetermined HP using a camera attached to a mobile phone. An advertising system using this method has been developed. For example, in Patent Document 1, a two-dimensional code drawn on an outdoor signboard installed outdoors is photographed with a portable terminal possessed by a user, and distribution server identification information is obtained by decoding characters and numbers from this image information. A technique for extracting and displaying advertisement information received from a distribution server indicated by the extracted distribution server identification information is disclosed.

JP 2008-40243 A

In the above technology, since only predetermined advertisement information can be accessed from a signboard installed outdoors, a plurality of signboards must be set up in order to post a plurality of advertisements.
An advertising system combining a mobile phone and a two-dimensional code has the potential to develop a new advertising system.
The present invention has been made in view of the above circumstances, and its purpose is to provide an advertising system that can evaluate the use state of an advertisement by using information from a mobile phone, and a customer who visits a specific place. To provide an advertising system that can provide effective advertising information.

An advertisement system according to an invention for achieving the above object includes a two-dimensional digital display frame capable of displaying a plurality of digital advertisement information, access information to a predetermined homepage, and position information for specifying an installation position. An advertisement display member comprising a two-dimensional code;
And an information supply system that can be connected to the Internet.
In the information supply system, the two-dimensional code is read by a camera of a mobile phone so that the mobile phone accesses the home page and receives data related to the content of the home page via the Internet, and the liquid crystal display of the mobile phone A homepage management database for displaying the homepage on a section; a location management database for recording the location information and data related to the location information; homepage information for identifying the location information and a homepage browsed by the mobile phone; And an access management database for recording
By referring to the data recorded in the access management database and the data recorded in the installation position management database, the position ranking is performed based on the number of times the homepage related to the predetermined advertisement is browsed. Thus, the installation positions can be rearranged.
In the above invention, when a specific mobile phone reads a two-dimensional code of a plurality of two-dimensional digital display frames and accesses a homepage, the range of action of a person holding the specific mobile phone from the position information of these two-dimensional digital display frames It is preferable to analyze the behavior pattern from the accessed history. With such a configuration, it is possible to provide effective and effective information and advertisement to a person who owns the specific mobile phone.

  In the above invention, the two-dimensional digital display frame is provided with an advertisement information sub-database capable of being connected to the Internet and capable of recording the contents of the digital advertisement information, while the information supply system includes the advertisement information There is provided an advertisement information main database that records the contents of a larger number of digital advertisement information than the sub-database, and based on the contents of the ranking, the contents of predetermined digital advertisement information are placed at predetermined positions from the advertisement information main database. It is preferable to rewrite the contents of the installed advertisement information sub-database.

The “two-dimensional digital display frame” means a display capable of displaying advertisement information (for example, including photographs, moving images, character data, etc.) that is digital information. Examples of the two-dimensional digital display frame include, but are not limited to, a liquid crystal projector, a liquid crystal television, an LED, an organic EL liquid crystal, an organic EL television, a digital poster, a digital photo frame, a photo player, and a digital photo frame.
“Two-dimensional code” means a code having information in a two-dimensional direction of a horizontal direction and a vertical direction. A two-dimensional code scanner attached to many mobile phones recognizes a two-dimensional code as a plane and reads information represented therein. Examples of 2D codes are stack type (PDF417, code 49, code 16k, coder block, etc.), matrix type (code one, data code, array tag, QR code, box figure code, maxi code, veri code) , Soft strip, CP code, Carla code, Ultra code, etc.). In the present invention, any two-dimensional code can be used.

“Position information” means information for specifying a place where an advertisement display member is installed. This position information includes (1) information for directly specifying a position such as address notation or store notation, and (2) an ID code (number, alphabet, other symbols, etc.) given to the advertisement display member. The information for specifying the position indirectly is included. In addition, in order to indirectly specify the position, it is preferable to provide a database for specifying the ID code and the installation location in addition to the ID code.
There may be one or more “predetermined home pages” encoded by two-dimensional data. However, it is preferable to use a single home page because it is easy to manage access data to the home page. In other words, when accessing a home page from a mobile phone via a two-dimensional code for advertisement display members installed at a plurality of different locations, the home page at the same (or a small number) of top positions is displayed. Become. Here, since location information is also transmitted from the mobile phone, the database administrator can know through which advertisement display member the mobile phone is browsing the home page.

According to the present invention, a predetermined homepage is accessed from a mobile phone via a two-dimensional code of an advertisement display member installed at a predetermined position. The two-dimensional code includes position information for specifying the installation position in addition to access information to a predetermined home page. When the viewer appropriately accesses the homepage, homepage information and position information for specifying the browsed homepage are recorded in the access management database. For this reason, by referring to the data recorded in the access management database and the data recorded in the installation position management database, a homepage that is viewed (or not browsed) by a viewer who has accessed from a specific position. Can be ranked. Therefore, since the advertisement provider can know where the advertisement is likely to be viewed, the advertisement usage state can be evaluated. Further, the advertisement provider can select an effective advertisement installation place and can provide effective advertisement information to a viewer who has visited a specific place.
In addition, if the advertisement information sub-database can be rewritten from the advertisement information main database, it is possible to provide advertisements containing information that is highly likely to be viewed at a specific installation location. It becomes an effective advertising system.

It is a figure which shows the structure outline | summary of 1st Embodiment. It is a figure which shows the structure outline | summary of a two-dimensional digital display frame. It is a figure which shows the structure outline | summary for browsing a homepage in a mobile telephone. It is a figure which shows the structure of the database for homepage management. It is a figure which shows the structure of the database for installation position management. It is a figure which shows the structure of the database for access management. It is a flowchart which shows the operation | movement outline | summary of the person who browses a homepage using a mobile phone. It is a flowchart which shows the operation | movement outline | summary when an information supply system provides data to a homepage browser. It is a figure which shows the structure outline | summary of 2nd Embodiment.

Next, embodiments of the present invention will be described with reference to the drawings. However, the technical scope of the present invention is not limited by these embodiments, and various forms can be made without changing the gist of the invention. Can be implemented. Further, the technical scope of the present invention extends to an equivalent range.
<First Embodiment>
FIG. 1 shows an outline of a configuration related to the advertisement system of the first embodiment. This advertisement system includes an advertisement display member 2 having a two-dimensional digital display frame 1 (hereinafter referred to as “frame 1”) for displaying digital advertisement information, and an information supply system 3 connectable to the Internet N. ing. The advertisement display member 2 is provided with a two-dimensional code 4 (for example, a QR code) in the vicinity of the frame 1. The two-dimensional code 4 includes HP information 7A for accessing a predetermined homepage (for example, http://www.hattori-marking.com/) and a position for specifying the installation position of the advertisement display member 2 Information 5A is included. In the present embodiment, the position information is an ID code given to each advertisement display member 2, and the ID code and the installation position are recorded in an installation position management database (DB) 5 described later.

  The information supply system 3 includes a computer 6 for connecting to the Internet N and three DBs. These DBs are a homepage management DB 7 that records the contents of a homepage (hereinafter sometimes referred to as “HP”), an installation position management DB 5 that records position information and data related to the position information, and an access. This is the management DB 8. The homepage management DB 7 is for returning data related to the contents of a predetermined HP to the mobile phone 9 in accordance with transmission information from the mobile phone 9. In addition, the access management DB 8 is for recording the position information sent from the mobile phone 9 and the HP information for specifying the HP viewed by the mobile phone 9. In the present embodiment, each database is illustrated separately for the sake of clarity. However, these databases may be recorded on one recording medium (for example, a hard disk).

  FIG. 2 shows an outline of the configuration of the frame 1. The frame 1 is provided with a liquid crystal display unit 10 capable of displaying digital advertisement information, an advertisement information sub-DB 11 capable of recording a plurality of advertisement information, and a main control unit 12 for controlling these mechanisms. The advertisement information sub-DB 11 can be a non-rewritable one (DVD-ROM, CD-ROM, etc.) or a rewritable one (hard disk, flash SSD, hybrid HD, memory card, DVD-RAM, CD-RW etc.) can also be used, but it is preferable to use a rewritable one because advertisement information can be changed frequently. The main control unit 12 displays predetermined advertisement information on the liquid crystal display unit 10 based on the digital advertisement information recorded in the advertisement information sub-DB 11. Each advertisement information can be displayed on the liquid crystal display unit 10 according to a predetermined order, or can be displayed at random.

FIG. 3 shows a configuration outline of a portion according to the present embodiment in the mobile phone 9. The mobile phone 9 includes a camera 13 that can read the two-dimensional code 4, a code information conversion unit 14 that acquires necessary digital information from the two-dimensional code 4 read as an image, a main control unit 15, and a liquid crystal display. Part 16 is provided. By copying the two-dimensional code 4 with the camera 13 of the mobile phone 9, a predetermined homepage can be viewed on the liquid crystal display unit 16 via the Internet N.
FIG. 4 shows an overview of the homepage management DB 7. The DB 7 includes HP information 7A that is data for accessing the HP and data 7B related to the contents of the HP. When the homepage management DB 7 receives HP information 7A for browsing a predetermined HP from the computer 6, the homepage management DB 7 returns data 7B relating to the contents of the HP specified by the HP information 7A.

FIG. 5 shows an outline of the installation position management DB 5. The DB 5 includes position information 5A as an ID code and data 5B related to the installation position specified by the position information 5A.
FIG. 6 shows an overview of the access management DB 8. The DB 8 includes position information 8A included in the two-dimensional code 4 copied by the mobile phone 9 and HP information 8B in which HPs viewed by the mobile phone 9 are sequentially recorded.

Next, the operation and effect of the present embodiment configured as described above will be described.
FIG. 7 shows an operation outline of a person browsing the HP by operating the mobile phone 9.
The advertisement display member 2 installed at a predetermined position displays a plurality of digital advertisements on the frame 1 according to a predetermined order (or randomly). For example, (1) when installed in a hospital, digital advertisements such as care supplies and nursing care facilities are displayed as appropriate, and (2) when installed in a beauty salon, digital advertisements such as nail salons and cosmetics Can be applied as appropriate.
Here, when a favorite digital advertisement is viewed, the two-dimensional code 4 is read by the camera 13 of the mobile phone 9 (S100). Then, the two-dimensional code 4 is analyzed and converted by the code information conversion unit 14, thereby obtaining HP information 7 </ b> A and position information 5 </ b> A for accessing a predetermined HP.

  Next, the mobile phone 9 communicates via the Internet N and accesses a predetermined HP based on the HP information 7A (S110). Based on the contents of the homepage management DB 7, the information supply system 3 transmits the data 7 </ b> B related to the contents of the HP to the mobile phone 9, thereby displaying the contents of the predetermined HP on the liquid crystal display unit 16 of the mobile phone 9. (S120). Here, since the HP (top page) to be browsed first is that of the person who provides the advertising system, the sub-menu or the like is used to browse the HP related to the digital advertisement that the viewer likes. Become. As long as the operator of the mobile phone 9 continues the browsing operation of the HP, an appropriate HP is displayed (YES in S130), and when the viewing operation is stopped (NO in S130), the connection with the Internet N is released ( S140). Thus, the operator of the mobile phone 9 can browse the HP related to the digital advertisement that he / she likes.

Next, an outline of the operation of the information supply system 3 will be described with reference to FIG. First, information communication is started between the mobile phone 9 and the information supply system 3 (S200). Here, the mobile phone 9 receives the HP information 7A and the position information 5A, and transmits data for displaying the top page of the HP (S210).
Next, whenever information for browsing a predetermined HP is received from the mobile phone 9, data relating to the contents of the designated HP is transmitted (S220). This operation is repeated until a connection release signal is received from the mobile phone 9 (S230). When the connection release signal is received, the location information 8A (5A) transmitted by the mobile phone 9 and the browsed HP information 8B (7A) are recorded in the access management DB 8 (S240).

As described above, when the mobile phone 9 browses the HP through the two-dimensional code 4, the contents of the flowcharts of FIGS. 7 and 8 are executed, and the access management DB 8 stores the position information 8A and the HP information 8B. And will be recorded. By referring to the data recorded in the access management DB 8 and the data recorded in the installation position management DB 5 for each appropriate period (for example, 1 day, 1 week, 1 month, etc.), Data analysis like this can be performed.
(1) The installation positions are rearranged by ranking based on the number of times a homepage related to a predetermined advertisement is browsed. In this way, it is possible to know where a predetermined advertisement (or a product / service to which the advertisement belongs) is placed to increase the number of browsing times. Based on this information, the advertiser can select and display the advertisement display member 2 placed at the installation position where the number of times his / her advertisement is viewed is large, so that the advertising system is cost-effective. .

(2) The installation positions are rearranged by ranking based on the number of times of the position information 8A. By doing so, the location where there are many viewers can be known, so that the advertisement system provider can easily set the advertisement provision fee according to the installation location of the advertisement display member 2.
As described above, according to the present embodiment, the advertisement provider can know the location where the advertisement is likely to be browsed, so that the use state of the advertisement can be evaluated. Further, the advertisement provider can select an effective advertisement installation place and can provide effective advertisement information to a viewer who has visited a specific place.
(3) When the specific mobile phone 9 reads the two-dimensional code 4 of the plurality of two-dimensional digital display frames 1 and accesses the homepage, the specific mobile phone 9 holds the specific mobile phone 9 from the position information of the two-dimensional digital display frames 1. It is possible to analyze a person's action range and action pattern from the accessed history. For this reason, it is possible to provide effective and effective information and advertisement to the person who owns the specific mobile phone 9.

<Second Embodiment>
Next, the advertising system of the second embodiment will be described with reference to FIG. In addition, in order to avoid duplication of description, the same code | symbol is attached | subjected to the structure same as 1st Embodiment, and description is abbreviate | omitted.
The information providing system 20 of this embodiment is provided with an advertisement information main DB 21 that records the contents of a larger number of digital advertisement information than the advertisement information sub-DB 11. The frame 1 can be connected to the Internet N.
In this embodiment, the information providing system 20 can rewrite the contents of the digital advertisement recorded in the advertisement information sub-DB 11 based on the contents of the advertisement information main DB 21.

According to the present embodiment, the advertisement system provider does not need to rewrite the contents of the advertisement information sub-DB 11 in the place where the advertisement display member 2 is installed, and does not need to rewrite the contents of the advertisement information main DB 21 via the Internet N. Part (or all) of the contents can be copied to the advertisement information sub-DB 11. Also, digital advertisement information that is no longer needed can be deleted from the advertisement information sub-DB 11 via the Internet N.
Further, the data recorded in the access management DB 8 and the data recorded in the installation position management DB 5 are mutually referred to, and based on the created ranking, the advertisement information main DB 21 receives a predetermined digital The contents of the advertisement information sub-DB 11 installed at a predetermined position can be rewritten with the contents of the advertisement information.
As described above, according to the present embodiment, an advertisement including information that is highly likely to be browsed at a specific installation location can be provided, so that the advertisement system is effective for both the advertisement provider and the viewer.

DESCRIPTION OF SYMBOLS 1 ... Two-dimensional digital display frame 2 ... Advertisement display member 3 ... Information supply system 4 ... Two-dimensional code 5 ... Installation position management database 5A, 8A ... Position information 5B ... Position information data 7 ... Homepage management database 7A, 8B ... HP information (information for accessing the homepage)
7B ... Data related to the contents of the homepage 8 ... Access management database 9 ... Mobile phone 11 ... Advertising information sub-database 13 ... Camera 21 ... Advertising information main database N ... Internet

Claims (2)

An advertisement display member comprising: a two-dimensional digital display frame capable of displaying a plurality of digital advertisement information; and a two-dimensional code including access information to a predetermined homepage and position information for specifying an installation position;
And an information supply system that can be connected to the Internet.
In the information supply system, the two-dimensional code is read by a camera of a mobile phone so that the mobile phone accesses the home page and receives data related to the content of the home page via the Internet, and the liquid crystal display of the mobile phone A homepage management database for displaying the homepage on a section; a location management database for recording the location information and data related to the location information; homepage information for identifying the location information and a homepage browsed by the mobile phone; And an access management database for recording
By referring to the data recorded in the access management database and the data recorded in the installation position management database, the ranking of the position is based on the number of times the homepage related to the predetermined advertisement is browsed. An advertisement system characterized in that the installation position can be rearranged. The two-dimensional digital display frame is provided with an advertisement information sub-database capable of being connected to the Internet and capable of recording the contents of the digital advertisement information, while the information supply system includes more than the advertisement information sub-database. An advertisement information main database that records the contents of a large number of digital advertisement information is provided, and the contents of predetermined digital advertisement information are installed at predetermined positions from the advertisement information main database based on the contents of the ranking. The advertisement system according to claim 1, wherein the contents of the advertisement information sub-database are rewritten.

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