JP2010117548A - Content issuing system, kiosk terminal, and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a content issuing system for providing a content ordered by a customer and providing advertisement information of high advertising effect. <P>SOLUTION: This content issuing system includes a content database 41 storing a plurality of contents, a jacket database 42 storing a plurality of jacket print data correspondingly to the plurality of contents stored in the content database 41, advertisement information databases 43 and 45 storing a plurality of pieces of advertisement information, a content selection section 120 for selecting the content to be recorded, a recording section 310 for recording the selected content in a recording medium, a jacket extracting/acquiring section 260 for extracting and acquiring the jacket print data corresponding to the selected content, an advertisement information extracting/acquiring section 270 for extracting and acquiring the advertisement information corresponding to the selected content, and a printing section 330 for printing the obtained jacket print data and the advertisement information to a printing medium for a jacket. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a content issuing system, a kiosk terminal, and a program that provide advertisement information related to content.

  Conventionally, a content provider that provides movie content and music content prepares distribution information (printed material on which information on the latest movie, information on the latest music chart, etc.) has been distributed to the content purchaser (customer) and provides advertisement information. providing. However, since this distribution is prepared in advance by the content provider, it is difficult to reflect the intention of the retailer (including retailer's unique benefit information), and over time. There is a problem that the advertisement content accompanying it is obsolete. Moreover, since the information is not suitable for individual customers or purchased contents, there is a problem that the advertising effect is poor. Furthermore, since the distribution is handed over to the customer separately from the content (recording medium such as DVD or CD), there is a problem that the distribution is discarded before the customer is interested in the distribution.

As an invention to solve a part of such problems, an advertisement information storage means for storing advertisement information corresponding to purchase history of each customer, and a purchase history of the customer for a customer who entered the store There has been proposed an individual advertisement output device including advertisement output means for calling and printing out corresponding advertisement information from the advertisement information storage means (see, for example, Patent Document 1). According to the present invention, advertisement information suitable for each customer can be provided, and the store (retailer) always updates the advertisement information storage means in order to call the advertisement information when the customer enters the store. , There is an advantage that the advertisement contents can be prevented from becoming obsolete.
Japanese Patent Laid-Open No. 11-219481

  However, although the individual advertisement output device can provide advertisement information corresponding to the past purchase history, the purchase contents at that time are not considered on that day. Therefore, even if the content provider uses the individual advertisement output device, it is not possible to provide information suitable for the purchased content. Further, since the printed matter is issued independently by the individual advertisement output device, it cannot be prevented from being discarded by the customer. Therefore, in the conventional advertisement providing method, there is a problem that the customer's interest cannot be sufficiently attracted to the printed matter, and as a result, the advertisement effect desired by the content provider cannot be obtained.

  In view of the above-described problems, an object of the present invention is to provide a content issuing system, a kiosk terminal, and a program that can provide advertising information with high advertising effectiveness together with content ordered by a customer.

  A content publishing system according to the present invention is a content publishing system capable of recording content and printing a jacket covering the recorded content, and a content database storing a plurality of contents and a plurality of contents stored in the content database. Corresponding to the content, a jacket database storing a plurality of jacket print data, an advertisement information database storing a plurality of advertisement information, a content selection unit for selecting content to be recorded from the content database, , A recording unit for recording the content selected by the content selection unit on a recording medium, a content discharging unit for discharging the content recorded by the recording unit, and one jacket printing from the jacket database according to the selected content A jacket extraction unit that extracts data, an advertisement information extraction unit that extracts one or more pieces of advertisement information from the advertisement information database according to the selected content, one jacket print data and one or more advertisements that are extracted A printing unit that prints information on a jacket print medium, and a jacket discharge unit that discharges a jacket with advertisement printed by the printing unit.

  According to this configuration, since the advertisement information is extracted according to the content selected (ordered) by the user and printed, the advertisement information suitable for the content can be provided. In other words, since information customized for each customer and corresponding to the contents of the order at that time is printed as advertising information, the customer's interest can be attracted and a high advertising effect can be obtained. In addition, since the advertisement information is printed on the jacket print medium together with the jacket print data, it is possible to prevent the advertisement information from being discarded by the customer. In addition, since this system can also record content as well as print jackets, the customer can create a highly complete product in which the content and its jacket are integrated by simply selecting the desired content. It can be obtained.

  The content publishing system described above further includes a selection date and time specifying unit that specifies a selection date and time by the content selection unit, and the advertisement information extracting unit includes one or more advertisements according to the selection date and time specified by the selection date and time specifying unit. It is characterized by extracting information.

  According to this configuration, since the advertisement information is extracted according to the selection date and time when the content is selected, the advertisement information suitable for the date and time can be provided, and the advertisement contents can be prevented from being obsolete.

  The content publishing system described above further includes a selection location specifying unit that specifies a selection location by the content selection unit, and the advertisement information extraction unit includes one or more advertisements according to the selection location specified by the selection location specifying unit. It is characterized by extracting information.

  According to this configuration, since the advertisement information is extracted according to the selected place where the content is selected, the advertisement information suitable for the place can be provided.

  In the content publishing system described above, an advertisement information extraction unit further comprising: a customer specifying unit that specifies a customer who orders content; and a customer information database that stores customer information including content order history for each customer Is characterized in that one or more pieces of advertisement information are extracted according to the customer information of the customer specified by the customer specifying unit.

  In the content issuing system described above, the customer information database stores information regarding at least two of the ordered content, the content order date and time, and the content order location as the content order history. .

  According to these configurations, since the advertisement information is extracted according to the customer information including the order history of the contents, it is possible to provide the advertisement information that meets the taste and needs of the customer. In addition, by recording the order date and place and order place in the past contents order in the customer information database, it is possible to analyze the behavior pattern of the customer, which is suitable for the behavior pattern (higher needs for the customer) Advertising information can be provided.

  In the content publishing system described above, the advertisement information database stores, as advertisement information, information related to related matters of each content stored in the content database, and the advertisement information extraction unit includes at least one or more pieces of advertisement information. As a part, information related to a related matter of the selected content is extracted.

According to this configuration, it is possible to provide information related to the related matter of the content selected by the customer as at least a part of the advertising information, so that the customer's interest in the advertising information can be attracted.
The “related thing” is a concept including matters, places, articles, and people related to the selected content. For example, if the content is a movie, “related things” include the performer of the movie, the past work in which the performer appeared, the director of the movie, the past work handled by the director, the soundtrack music of the movie, Soundtrack music singer, movie shooting location, etc.

  In the content issuing system described above, the advertisement information database stores information for printing an optically readable code image as advertisement information, and the advertisement information extraction unit includes at least one of the one or more advertisement information. As a part, information for printing a code image is extracted.

According to this configuration, since an optically readable code image can be included as at least a part of the advertisement information, the amount of information that can be provided is increased or added value is added depending on the content of the code image. Can do. In the former case, by including information such as a URL (Uniform Resource Locator) and a telephone number in the code image, it is possible to provide the customer with more information than can be printed as advertisement information. In the latter case, it is possible to give an incentive such as issuing a coupon to the customer by prompting a specific device to read the code image.
The “code image” refers to a symbol image obtained by coding information such as a barcode, a two-dimensional code, and a color code.

  In the content publishing system described above, the code image extracted by the advertisement information extraction unit includes identification information for identifying the selected content, and the content selection unit performs optical reading of the code image. The operation for selecting the content to be recorded is simplified.

  According to this configuration, content selection operations (including content genre narrowing, content search, confirmation of detailed information, etc.) can be simplified by optical reading of the code image. As a result, it is possible to improve convenience when ordering content related to the ordered content (for example, a series) or when ordering the same content again.

  The content publishing system described above further includes a printing form selection unit that selects whether or not printing of advertisement information is permitted, and the printing unit is selected not to permit printing of advertisement information by the printing form selection unit. In this case, only one jacket print data is printed.

  According to this configuration, whether to print the advertisement information can be selected according to the user's preference and needs.

  The content issuing system described above further includes an incentive acquisition unit that acquires an incentive when the printing mode selection unit selects to permit printing of advertisement information.

  According to this configuration, the customer can receive an incentive by printing the advertisement information. As a result, the printing rate of the advertisement information can be increased, and there are advantages that the advertisement provider who provides the advertisement has more opportunities to provide the advertisement.

  The content publishing system described above further includes a settlement unit that performs settlement on the content issuance fee, and the incentive is a discount of the issuance fee.

According to this configuration, printing of advertisement information discounts the content issuance fee as an incentive, which can contribute to promoting the use of this system.
The incentive may be for giving points or supporting various campaign activities related to the region / environment (fund raising).

  In the content publishing system described above, a sewing machine that forms a perforation between a jacket area where one jacket print data is printed and an advertisement area where one or more advertisement information is printed on the jacket print medium. An eye forming part is further provided.

According to this configuration, perforations can be formed at appropriate positions depending on the information amount of the advertisement information. Moreover, since advertisement information can be cut and used by hand, the frequency of use can be increased.
When a plurality of pieces of advertisement information are included in the advertisement area, “perforations” are preferably formed not only between the jacket area and the advertisement area but also between the advertisement information. According to this structure, it can cut and use for every advertisement information.

  The kiosk terminal of the present invention is characterized in that each unit in the content issuing system described above is provided in one casing.

  According to this configuration, since the content issuance system of the present invention can be realized with a single kiosk terminal, reduction of system development costs and installation area can be expected.

  The program of the present invention is a program for causing a computer to function as each unit in the content issuing system described above.

  By using this program, it is possible to realize a content issuing system that can provide advertising information with high advertising effectiveness together with content ordered by a customer.

  Hereinafter, a content issuing system, a kiosk terminal, and a program according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings. The content publishing system of the present invention can record content and print a jacket covering the recorded content in accordance with a user order. Further, the advertisement information corresponding to the ordered content is printed together with the printing of the jacket. Hereinafter, a case where the present system is applied to a retail store such as a convenience store that is franchised will be described.

  FIG. 1 is a system configuration diagram of a content issuing system SY according to the present embodiment. As shown in the figure, the content publishing system SY is installed at one or more company-side content servers 10 (only one is shown in FIG. 1) that provides various contents such as video contents and music contents, and at the franchise headquarters. The FC center server 20, one or more store management servers 30 (only one is shown in FIG. 1) installed in each franchise member store, and a terminal group 30a connected to the store management server 30 and used. The one or more company-side content servers 10, the FC center server 20, and the one or more store management servers 30 are connected via a wide area network NT1 such as the Internet.

  The company-side content server 10 is operated and managed by each company that provides content, and includes a content database 41, a jacket database 42, and a company-side advertisement information database 43. The content database 41 stores a plurality of contents (video contents, music contents, etc.). The jacket database 42 stores a plurality of jacket print data corresponding to the plurality of contents stored in the content database 41. The company-side advertisement information database 43 stores a plurality of advertisement information provided by the company.

  The FC center server 20 centrally manages each store management server 30 connected to the network NT, and can acquire information related to content ordering and issuance in real time. In addition, the customer information database 44 is provided to perform customer management (management of personal information, management of purchase history, etc.).

  On the other hand, the store management server 30 is connected to the content order terminal 31, the sales promotion management terminal 32, and the content issue terminal 33 as the terminal group 30a via the in-store network NT2. The content ordering terminal 31 is a terminal for a customer to perform content ordering operations, and is arranged in the store. The sales promotion management terminal 32 is a terminal for managing advertisement information, and is arranged in the backyard of the store. The sales promotion management terminal 32 includes a store-side advertisement information database 45 that stores a plurality of advertisement information provided by the store side (retail store side). It can be updated.

  In addition, the content issuing terminal 33 includes a recorded content 51 in which content is recorded on a recording medium such as a DVD, and a jacket 52 with an advertisement in which jacket print data and advertisement information are printed on a jacket print medium (paper medium). It is a terminal for issuing, and is placed at a place where a store clerk is resident (such as around a cashier counter). The recorded content 51 and the advertisement-attached jacket 52 issued (discharged) by the content issuing terminal 33 are assembled by a store clerk after being issued and sold as a product 55 (product) (see FIG. 4).

  Note that a two-dimensional code 71 (code image) is printed on the jacket with advertisement 52 as part of the advertisement information. The two-dimensional code 71 is read by a mobile phone 60 or the like having a two-dimensional code reading function and a network connection function, and various information can be obtained via the wide area network NT1. Details will be described later.

  Next, the details of each database will be described with reference to FIG. FIG. 4A is a diagram showing an example of customer information stored in the customer information database 44. The customer information database 44 includes, as customer information, past order history (including ordered contents, order date and time and order place (store name, etc.)), past purchase history (purchase history in all franchise member stores). Store the number of visits, as well as purchase points given according to the purchase amount or purchase item), personal information (including customer address, gender, age (age)), and the like.

  FIG. 2B is a diagram illustrating an example of advertisement information stored in the company-side advertisement information database 43. The company-side advertisement information database 43 includes, as advertisement information, work information (including the performer information, director information, and related work information when the selected content is a movie content, and a singer when the selected content is a music content. Information, composer information, songwriter information, and related singer, songwriter, and related work information related to the composer), event PR information (summary of the event, ticket information about tickets to participate in the event, Including notice information of events to be held in the future, code image information (information for printing the two-dimensional code 71, code identification information for uniquely identifying content that can be issued by the content issuing system SY, And URL information (including site information). The content ordering terminal 31 has a two-dimensional code reading function, and by selecting a two-dimensional code 71 including code identification information, an operation for selecting the same content or another content related to the ordered content. (Including order operations such as content genre narrowing, content search, and confirmation of detailed information) can be simplified. For example, if it can be determined by reading the two-dimensional code 71 that part 1 of a series has already been purchased, part 2 or part 3 is presented as a selection candidate, or the entire series including already purchased content is displayed. It may be presented as a selection candidate. The URL information stored in the corporate advertisement information database 43 includes an address for acquiring a coupon image, an address for confirming detailed information of an event, an address of a ticket purchase site, an eco campaign and an AIDS eradication campaign. The address of the site that recruits the sponsors, the address of the fund-raising site, etc. can be considered.

  FIG. 2C is a diagram illustrating an example of advertisement information stored in the store-side advertisement information database 45. The store side advertisement information database 45 includes, as advertisement information, sales promotion information (including store sales information and campaign information having the store side advertisement information database 45), code image information (information for printing a two-dimensional code). , Including URL information). In addition, as URL information stored in the store side advertisement information database 45, the homepage address of a store, the address of a local event introduction site near a store, etc. can be considered.

  Next, the functional configuration of the content issuing system SY will be described with reference to FIG. First, the content ordering terminal 31 includes a membership card reading unit 110, a content selection unit 120, a printing form selection unit 130, an incentive acquisition unit 140, and a settlement unit 150 as main functional configurations.

  The member card reading unit 110 reads the magnetic data or IC chip of a member card that can be used in all franchise member stores, and acquires a member number. The content selection unit 120 is for selecting (ordering) content desired by a customer by operating a touch panel or a keyboard. The print mode selection unit 130 determines whether or not to permit printing of advertisement information by operating the touch panel or the keyboard, and if so, whether to limit the print area (print pattern, see FIG. 4). ) To select. The incentive acquisition unit 140 acquires the incentive when the printing form selection unit 130 selects to permit printing of advertisement information. In the present embodiment, the content issue fee discount can be received as an incentive. The settlement unit 150 is for settlement of the content issuance fee, and calculates the content issuance fee according to the selection result by the content selection unit 120 and the incentive (the content issuance fee discount) acquired by the incentive acquisition unit 140 And checkout. In the case of credit card settlement or electronic money settlement, the settlement unit 150 includes a card reading unit, a password input unit, an authentication unit, and the like. In the case of cash settlement, a cash (banknote and coin) input unit, a cash discrimination unit and the like are included.

  Next, the main functional configuration of the store management server 30 will be described. The store management server 30 includes a customer identification unit 210, a customer information acquisition unit 220, a selection date / time identification unit 230, a selection location identification unit 240, a content acquisition unit 250, a jacket extraction / acquisition unit 260, and an advertisement information extraction / acquisition unit 270. ing.

  The customer specifying unit 210 specifies a customer who orders the content from the reading result (member number) of the member card reading unit 110. The customer information acquisition unit 220 acquires the customer information of the customer specified by the customer specification unit 210 from the customer information database 44 in the FC center server 20. The selection date / time specifying unit 230 specifies the selection date / time (current content order date / time) by the content selection unit 120. Similarly, the selected place specifying unit 240 specifies the place selected by the content selecting unit 120 (the current content order place (store)). The content acquisition unit 250 acquires the content selected by the content selection unit 120 from the content database 41 in the company-side content server 10. The jacket extraction / acquisition unit 260 extracts / acquires jacket print data corresponding to the content selected by the content selection unit 120 from the jacket database 42 in the company-side content server 10.

  The advertisement information extraction / acquisition unit 270 determines the content on the corporate side according to the selection result by the content selection unit 120, the determination result by the selection date and time specifying unit 230 and the selection location specifying unit 240, and the customer information acquired by the customer information acquisition unit 220 One or more pieces of advertisement information are extracted and acquired from the company-side advertisement information database 43 in the server 10 and / or the store-side advertisement information database 45 in the sales promotion management terminal 32. That is, the content selected by the current order, the selection date and time, and the selection location are transmitted as order data to the company-side content server 10 and the sales promotion management terminal 32, and the contents correspond from the company-side content server 10 and the sales promotion management terminal 32 ( Get advertising information (according to order data). In this case, a table that associates the order data with the advertisement information exists in the company-side content server 10 and the sales promotion management terminal 32. When customer information is acquired by the customer information acquisition unit 220 (when customer information of the customer who ordered the content exists in the customer information database 44), the customer information is stored in the company-side content server 10 and sales promotion management. The advertisement information suitable for the customer information is acquired from the company-side content server 10 and the sales promotion management terminal 32. That is, a table for associating customer information and advertisement information also exists in the company-side content server 10 and the sales promotion management terminal 32. The store management server 30 selects a print target according to the selection result of the print form selection unit 130 from the plurality of advertisement information transmitted from the company-side content server 10 and the sales promotion management terminal 32 based on the order data and customer information. To extract advertising information.

  Note that the customer information acquisition unit 220 and the advertisement information extraction / acquisition unit 270 do not function when the print format that does not print the advertisement information is selected by the print mode selection unit 130. Regardless of the selection result of the printing form selection unit 130, the identification results (order data) by the customer identification unit 210, the selection date / time identification unit 230, and the selection location identification unit 240 are transmitted to the FC center server 20 as order history information. Is done.

  Further, the advertisement information extraction / acquisition unit 270 does not transmit the order data and customer information to the company-side content server 10 and the sales promotion management terminal 32, but receives advertisement information from the company-side content server 10 and the sales promotion management terminal 32 in advance. It is also possible to acquire the advertisement information corresponding to the order data or the customer information from the acquired large number of advertisement information. In this case, a table for associating the order data, customer information, and advertisement information exists in the store management server 30 (in the advertisement information extraction / acquisition unit 270).

  Next, the main functional configuration of the content issuing terminal 33 will be described. The content issuing terminal 33 includes a recording unit 310, a content discharge unit 320, a printing unit 330, a perforation formation / paper cutting unit 340, and a jacket discharge unit 350.

  The recording unit 310 records the content acquired by the content acquisition unit 250 on a recording medium. The content discharge unit 320 discharges the recorded content 51 to the outside of the terminal after the recording of the content by the recording unit 310 is completed. The printing unit 330 prints the jacket print data extracted / acquired by the jacket extraction / acquisition unit 260 and the advertisement information extracted / acquired by the advertisement information extraction / acquisition unit 270 on the jacket print medium. Note that the printing unit 330 prints only the jacket print data when the printing form selection unit 130 selects not to permit the printing of the advertisement information. The perforation forming / sheet cutting unit 340 forms a perforation L between the jacket area E1 on which the jacket print data is printed and the advertisement area E2 on which the advertisement information is printed. A printed portion of the scale-shaped print medium is cut (see FIG. 4). The jacket discharge unit 350 discharges the printed advertisement-equipped jacket 52 (or the jacket 56) that has been printed by the printing unit 330 and perforated / paper cutting unit 340.

  Next, the production process of the product 55 and the printing form of the advertisement-attached jacket 52 (or jacket 56) will be described with reference to FIG. FIG. 9A shows a printing form when “print pattern 1” is selected, which permits printing of advertisement information and does not restrict the advertisement area E2. FIG. 7B shows a printing form when “printing pattern 2” in which printing of advertising information is permitted and the advertising area E2 is restricted is selected. Further, FIG. 10C shows a printing form when “print pattern 3” that does not permit printing of advertisement information is selected. As shown in these drawings, in any print pattern, the recorded content 51 and the advertisement-attached jacket 52 (or jacket 56) are incorporated (set) in the case 53, so that the product 55 is formed. Produced.

  Here, each print pattern will be described in detail. As shown in FIG. 6A, in the “print pattern 1”, the front side (the left side in the figure, the left side) of the long jacket printing medium (the left side in the figure corresponds to the longitudinal direction) is the jacket region E1. The rear end side is an advertising area E2. In the example shown in the figure, when the size of one side of the jacket is regarded as one page, two advertisement areas E2 are provided. As described above, in the “print pattern 1”, all advertisement information acquired by the advertisement information extraction / acquisition unit 270 is printed over a plurality of pages. That is, since all advertisement information desired by the company side and the store side is printed, the customer can receive a high incentive. A perforation L is formed at the boundary between the jacket region E1 and the advertisement region E2, so that the jacket and the advertisement can be easily separated. Further, after the printing is completed, the printed portion of the jacket print medium (in this case, the rear end of the advertising area E2) is cut in the width direction.

  Also, as shown in FIG. 5B, in the “print pattern 2”, the print target area is limited to the jacket size for two pages, so the advertisement area E2 is only a part of the second page. Yes. Therefore, the advertisement information extraction / acquisition unit 270 sets the amount of advertisement information that can be printed in the advertisement area E2 according to a predetermined priority (for example, priority is given to the advertisement information acquired from the company-side content server 10). Extract. In the case of “print pattern 2”, the incentive that can be acquired is smaller than “print pattern 1”. Also in this example, a perforation L is formed at the boundary between the jacket region E1 and the advertising region E2, and the printed portion is cut. In the case of “print pattern 2”, since a part of the jacket area E1 becomes the advertisement area E2, the printing unit 330 edits or partially deletes the jacket print data.

  Further, as shown in FIG. 10C, in the “print pattern 3”, the print target areas for two pages are all jacket areas E1. In this case, the customer cannot receive an incentive, and the perforation L is not formed. Further, after the printing is completed, the rear end of the jacket region E1 is cut.

  Thus, in the present embodiment, since a long sheet is used as the jacket print medium, all print patterns can be handled. That is, it is not necessary to prepare various sizes of jacket print media corresponding to each print pattern. Further, by using a long sheet, an arbitrary amount of advertisement information can be added in the case of “print pattern 1”. In the case of “print pattern 1”, the incentive may be determined according to the additional amount of advertisement information. That is, when the advertisement area E2 is provided for two pages, it may be possible to obtain twice as much incentive as compared to the case where the advertisement area E2 is provided for one page.

  Further, instead of using a long sheet as the jacket print medium, a jacket print medium having a size corresponding to each print pattern may be prepared. In this case, a configuration may be used in which a jacket print medium on which perforations L are formed in advance is prepared. According to this configuration, the perforation forming / sheet cutting unit 340 can be omitted.

  Next, a series of processing of the content issuing system SY will be described with reference to the flowchart of FIG. In this flowchart, it is assumed that “print advertisement information” is selected as the print mode (“print pattern 1” or “print pattern 2” is selected). First, when a content is ordered by a customer (including membership card reading processing and checkout processing, S01), the content ordering terminal 31 includes order data (including information indicating the selected content, the selected date and time, and the selected location). And the order data is output to the store management server 30 (S02).

  The store management server 30 acquires the content selected by the content ordering terminal 31 from the content database 41 and outputs it to the content issuing terminal 33 (S03). The content issuing terminal 33 records the content acquired from the store management server 30 on a recording medium (S04), and discharges the recorded content 51 (S05).

  On the other hand, the store management server 30 acquires jacket print data corresponding to the selected content from the jacket database 42, and outputs it to the content issuing terminal 33 (S06). Further, the store management server 30 refers to the customer information database 44 and determines whether or not there is customer information of the customer specified from the membership number read at the time of content order (S07). If customer information exists (S07: Yes), customer information is acquired from the customer information database 44 (S08), order data and customer information (including past order history, see FIG. 2 (a)). The advertisement information corresponding to is acquired (extracted) from the company-side advertisement information database 43 and / or the store-side advertisement information database 45, and is output to the content issuing terminal 33 (S09). That is, when customer information exists in the customer information database 44, advertisement information is extracted in consideration of not only the current order content but also the past order content.

  If customer information does not exist (S07: No), the advertisement information corresponding to the order data is acquired (extracted) from the company-side advertisement information database 43 and / or the store-side advertisement information database 45, and the content issuing terminal It outputs to 33 (S10). The content issuing terminal 33 generates a print image based on the jacket print data and the advertisement information acquired from the store management server 30, and prints this (S11). Thereafter, a perforation L is formed between the jacket area E1 and the advertisement area E2, the printed portion of the jacket print medium is cut (S12), and the advertisement-equipped jacket 52 is discharged (S13).

  As described above, according to the content issuance system SY of the present embodiment, advertisement information is extracted according to the content ordered by the user and printed, so that the advertisement information suitable for the content can be provided. . In other words, information that is customized for each customer and that matches the contents of the order at that time (order data) is printed as advertisement information, so the advertisement contents are fresh and can provide information familiar to the customer. As a result, a high advertising effect can be obtained. Moreover, since the advertisement information is printed on the jacket print medium together with the jacket print data, it is possible to prevent the advertisement information from being discarded by the customer. In addition, since the content publishing system SY according to the present embodiment can record the content as well as print the jacket, the customer can integrate the content and the jacket with a simple operation by simply selecting the desired content. A highly complete product 55 can be obtained.

  Further, when customer information is included in the customer information database 44, the advertisement information is extracted according to the customer information including the order history of the contents, so that the advertisement information that meets the customer's preference and needs is provided. Can do. Further, since the customer information database 44 also stores the order date and place and the place of order in the past contents order (see FIG. 2A), the customer behavior pattern can be analyzed, and the customer behavior pattern can be analyzed. Advertising information (which is expected to have higher needs for the customer) can be provided.

  Moreover, since the information regarding the related matter of the content selected by the customer is stored in the company-side advertising information database 43 (see FIG. 2B), the customer's interest in the advertising information can be attracted. Furthermore, since code image information is stored in the company-side advertisement information database 43 and the store-side advertisement information database 45 (see FIGS. 2B and 2C), the amount of information that can be printed as advertisement information exceeds the amount. Information can be provided, and incentives such as issuing coupons to customers can be given.

  In the above embodiment, the perforation L is formed between the jacket area E1 and the advertisement area E2. However, when printing a plurality of pieces of advertisement information in the advertisement area E2, FIG. As shown, a perforation L may be formed for each advertisement information. According to this structure, it can cut and use for every advertisement information. Further, as shown in the figure, a barcode 72 may be printed as a code image included in the advertisement information.

  In the above embodiment, when the jacket 52 with advertisement is created, the jacket print data and the advertisement information are printed on the same print medium (see FIGS. 4A and 4B). As shown in FIG. 6B, printing may be performed separately. In this case, after the jacket print data is printed and the paper is cut, the advertisement information is further printed and the paper is cut. That is, the jacket 56 and the distribution material 57 are created separately, and the distribution material 57 is accommodated in the case 53. In this example as well, a print medium for printing jacket print data and a print medium for printing advertisement information are prepared separately so as to omit the perforation forming / paper cutting unit 340. May be.

  In the above embodiment, the store side advertisement information database 45 is provided in the sales promotion management terminal 32, but may be provided in the FC center server 20. According to this configuration, advertisement information can be managed collectively in all franchise stores, so updating and management are easy.

  In the above embodiment, the settlement unit 150 of the content ordering terminal 31 performs settlement. However, the settlement unit 150 may be omitted. In this case, the content order terminal 31 preferably includes an exchange certificate issuing unit (not shown) for printing / issuing a product exchange certificate instead of the checkout unit 150. When the customer completes the ordering operation, the customer receives a commodity exchange certificate issued from the content ordering terminal 31. After the product 55 is completed, the product counter is exchanged with the product 55 at the checkout counter. At this time, settlement is performed by a POS terminal (not shown) installed in the cashier counter.

  In the above embodiment, each function of the content issuing system SY is realized by a plurality of terminals (the content ordering terminal 31, the store management server 30 and the content issuing terminal 33, see FIG. 3). It may be realized by one terminal (kiosk terminal). In this case, the product 55 is assembled by the customer himself. According to this configuration, since the content issuing system SY of the present embodiment can be realized with one kiosk terminal, it is possible to reduce the system development cost and the installation area. In addition, since labor costs can be reduced, the content issue fee can be reduced.

  In addition, each component of the content issuing system SY shown in the above embodiment can be provided as a program. Further, the program can be provided by being stored in various recording media (CD-ROM, flash memory, etc.). That is, a program for causing a computer to function as each component of the content issuing system SY and a recording medium on which the program is recorded are also included in the scope of the right of the present invention. Other modifications can be made as appropriate without departing from the scope of the present invention.

It is a system configuration figure of a contents issue system. It is a figure which shows the information stored in each database. It is a functional block diagram of a content issuing system. It is a figure for demonstrating the production form of a product, and the printing form of a jacket with an advertisement. It is a flowchart which shows a series of processes of a content issuing system. It is a figure which shows the other example of creation of a jacket with an advertisement.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 10 ... Company side content server 20 ... FC center server 30 ... Store management server 31 ... Content order terminal 32 ... Promotion management terminal 33 ... Content issuing terminal 41 ... Content database 42 ... Jacket database 43 ... Company side advertisement information database 44 ... Customer information Database 45 ... Store-side advertising information database 51 ... Recorded content 52 ... Jacket with advertisement 55 ... Product 56 ... Jacket 71 ... Two-dimensional code E1 ... Jacket area E2 ... Advertisement area L ... Perforation SY ... Content issuing system

Claims (14)

A content publishing system capable of recording content and printing a jacket covering the recorded content,
A content database that stores multiple content;
A jacket database storing a plurality of jacket print data corresponding to the plurality of contents stored in the content database;
An advertising information database that stores multiple advertising information;
A content selection unit for selecting content to be recorded from the content database;
A recording unit for recording the content selected by the content selection unit on a recording medium;
A content discharge unit for discharging content recorded by the recording unit;
A jacket extractor for extracting one jacket print data from the jacket database according to the selected content;
An advertisement information extraction unit that extracts one or more pieces of advertisement information from the advertisement information database according to the selected content;
A printing unit that prints the extracted jacket print data and the one or more advertisement information on a jacket print medium;
A content issuing system, comprising: a jacket discharging unit that discharges a jacket with advertisement printed by the printing unit. A selection date and time specifying unit for specifying a selection date and time by the content selection unit;
The content issuing system according to claim 1, wherein the advertisement information extracting unit extracts the one or more pieces of advertisement information according to the selection date and time specified by the selection date and time specifying unit. A selection location specifying unit for specifying a selection location by the content selection unit;
3. The content issuing system according to claim 1, wherein the advertisement information extraction unit extracts the one or more pieces of advertisement information in accordance with the selection location specified by the selection location specification unit. A customer identification unit for identifying a customer who orders the content;
A customer information database storing customer information including an order history of the content for each customer; and
The said advertisement information extraction part extracts said one or more advertisement information according to the said customer information of the customer specified by the said customer specific part, The Claim 1 thru | or 3 characterized by the above-mentioned. Content publishing system.   5. The customer information database stores information on at least two of ordered contents, an order date and time of the contents, and an order place of the contents as the order history of the contents. Content publishing system. The advertisement information database stores information related to related matters of each content stored in the content database as the advertisement information,
The said advertisement information extraction part extracts the information regarding the related matter of the selected content as at least one part of said one or more advertisement information, The one of Claim 1 thru | or 5 characterized by the above-mentioned. Content publishing system. The advertisement information database stores information for printing an optically readable code image as the advertisement information,
The content according to any one of claims 1 to 6, wherein the advertisement information extraction unit extracts information for printing the code image as at least a part of the one or more pieces of advertisement information. Issuing system. The code image extracted by the advertisement information extraction unit includes identification information for identifying the selected content,
The content issuing system according to claim 7, wherein the content selection unit simplifies a selection operation of the content by optical reading of the code image. A printing form selection unit for selecting whether to permit printing of the advertisement information;
9. The printing apparatus according to claim 1, wherein when the printing form selection unit selects not to permit printing of the advertisement information, the printing unit prints only the first jacket print data. 10. The content publishing system described in the section.   The content issuing system according to claim 9, further comprising an incentive acquisition unit that acquires an incentive when the printing form selection unit selects to permit printing of the advertisement information. A settlement section that performs settlement on the content issuance fee;
The content issuance system according to claim 10, wherein the incentive is a discount of the issuance fee.   A perforation forming unit for forming a perforation is further provided between the jacket area where the one jacket print data is printed and the advertisement area where the one or more pieces of advertisement information are printed. 12. The content issuing system according to claim 1, wherein   A kiosk terminal comprising each part of the content issuing system according to any one of claims 1 to 12 in one casing.   The program for functioning a computer as each part in the content issuing system of any one of Claims 1 thru | or 12.

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