JP2011053983A - Information processing terminal and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information processing terminal and a program, wherein a customer attraction rate in a campaign (DM project) period can be improved. <P>SOLUTION: In a POS terminal 1, a member master file F1 in a member server 6 is referred to, and when a DM code is set in member ID received from a member's card 7, a purport that privilege concerned with the DM project is not given to the member is set in a privilege giving flag, and it is now in a privilege giving period to the DM code by referring to a DM project table T in the member server 6, the number of given points set in the DM project table T is given to the member. When the member to whom DM is sent visits a store, the privilege points of the DM project can be automatically and simply given to the member. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to an information processing terminal and a program.

  Conventionally, in stores such as mass retailers and shopping centers, for the purpose of sales promotion, direct mail (DM) is sent to point card members and campaign information is notified to members.

  In Patent Documents 1 and 2, when a customer brings a DM, the type of DM (DM code), the purchase history of the customer, and the like are collected, and data is collected for investigating the customer's response to the DM. A technique relating to a point management terminal or a point card reader / writer device is disclosed.

  By the way, in the techniques described in Patent Documents 1 and 2, when a customer brings a DM, the benefits of bringing the DM are not presented, so the customer acquisition rate is reduced during the campaign (DM planning) announced by the DM. There is a problem that it is difficult to raise.

  The present invention has been made in view of the above, and an object of the present invention is to provide an information processing terminal and a program that can improve the rate of attracting customers during a campaign (DM planning) period.

  In order to solve the above-described problems and achieve the object, the information processing terminal according to the present invention includes an accepting unit that accepts input of member identification information enabling identification of a member, and the member identification of the member who has contacted about a store campaign. Determining means for referring to the first storage means for storing information to determine whether or not the member of the member identification information received by the accepting means has guided the campaign; and the determining means comprises the member If it is determined that the guidance has been given, the second storage means for storing information relating to the privilege to be given to the guided member is referred to the member of the member identification information received by the acceptance means. A privilege extraction unit that extracts information related to the privilege granted to the user, and a privilege attached that grants the privilege to the member based on the information related to the privilege extracted by the privilege extraction unit. Characterized by comprising a means.

  In the program of the present invention, the computer refers to a receiving means for accepting input of member identification information enabling identification of a member, and a first storage means for storing the member identification information of the member who has contacted about the store campaign. Determining means for determining whether or not the campaign has been guided to the member of the member identification information received by the receiving means, and when the determining means determines that the guidance has been given to the member, With reference to the second storage means for storing information relating to the privilege to be given to the member who has guided, information relating to the privilege to be given to the member of the member identification information received by the accepting means Based on information relating to the privilege extracted by the privilege extracting means to be extracted and the privilege extracted by the privilege extracting means, the privilege granting means for giving the privilege to the member is caused to function. And wherein the door.

  The information processing terminal according to the present invention refers to the first storage unit that stores the member identification information of the member who has been informed about the store campaign, and guides the campaign to the member of the member identification information received by the reception unit. If the determination is made, the benefit is granted to the member, so that the number of customers who visit the store increases with the motivation of the benefit acquisition, and the effect of improving the customer collection rate during the campaign (DM planning) period can be achieved.

FIG. 1 is a schematic configuration diagram of a POS system according to the first embodiment. FIG. 2 is a block diagram showing a functional configuration of the member server. FIG. 3 is a schematic diagram illustrating the member master file. FIG. 4 is a schematic diagram for explaining the DM plan table. FIG. 5 is a block diagram showing a functional configuration of the store server. FIG. 6 is an external perspective view schematically showing the configuration of the POS terminal. FIG. 7 is a diagram for explaining the magnetic information of the membership card. FIG. 8 is a block diagram showing a functional configuration of the POS terminal. FIG. 9 is a flowchart showing the procedure of the point giving process. FIG. 10 is a block diagram illustrating a functional configuration of the POS terminal according to the second embodiment. FIG. 11 is a block diagram showing a functional configuration of the member server. FIG. 12 is a schematic diagram for explaining the member master file. FIG. 13 is a flowchart showing a point granting procedure.

  Exemplary embodiments of an information processing terminal and a program according to the present invention are explained in detail below with reference to the accompanying drawings. In this embodiment, a case where an information processing terminal is applied to a POS terminal used in a store such as a mass retailer, a supermarket, or a shopping center will be described.

(First embodiment)
FIG. 1 is a schematic configuration diagram of a POS system 1 according to the first embodiment. As shown in FIG. 1, the POS system 1 stores a plurality of (two in the figure) POS terminals 2 and a centralized management by connecting these POS terminals 2 via a network such as a LAN (Local Area Network) 3 or the like. The server 4 is configured. The store server 4 is connected to the member server 6 via the Internet 5.

  First, the member server 6 will be described. The member server 6 is a server that generally manages DM plans and member information, such as creating a member list for sending DMs, managing campaigns (DM plans), and managing member points. is there.

  FIG. 2 is a block diagram showing a functional configuration of the member server 6. The member server 6 includes a control unit 61 having a computer configuration including a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), and the like, and a communication I / O connected via a bus 62. From F63, online communication is performed with the store server 4 via the Internet 5. In addition, a keyboard 65, a display 66, an HDD (Hard Disk Drive) 68, and the like are connected to the control unit 61 via a bus 62 and an I / O device control unit 64. In the HDD 68, in addition to various programs (for example, a Web application, a database program, etc.) for operating the member server 6 as a customer management system of a store in cooperation with the CPU of the control unit 61, a member master file F1 and A DM project table T is stored.

  Here, the member master file F1 functions as the first storage means. As shown in FIG. 3, the name, sex, date of birth, contact information, and members accumulated so far as shown in FIG. Various member information such as accumulated points is stored in association with a member ID (member identification information) that allows the member to be identified. The member master file F1 stores a DM code that is identification information of a DM sent to a member when the store sends a DM as a guide delivery to a customer in order to guide the campaign. It is. In addition, as will be described in detail later, the member master file F1 indicates that the member who sent the DM visited the store during the campaign (DM project) and acquired a privilege related to the DM project. The privilege grant flag shown is set. The privilege grant flag is a binary value of 0 or 1, and is set for each DM code. When it is 0, it indicates that the privilege has not been granted yet, and when it is 1, the privilege has already been granted. .

  Further, the DM plan table T functions as a second storage unit, and stores a privilege to be given to the member who sent the DM of each DM code. Specifically, as shown in FIG. 4, the DM plan table T includes information related to a privilege granted when each DM plan is given a privilege period, a name of the DM plan, and a member who receives the DM visits the store. Are stored in association with the DM code.

  Next, the store server 4 will be described. The store server 4 is responsible for overall control of the POS system 1. Here, FIG. 5 is a block diagram showing a functional configuration of the store server 4. The store server 4 includes a plurality of POSs via a LAN 3 (see FIG. 1) from a control unit 41 having a computer configuration including a CPU, ROM, RAM, and the like and a communication I / F 431 connected via a bus 42. It is configured to be able to execute online communication with the terminal 2. Further, the communication I / F 432 connected via the bus 42 is configured to be able to execute online communication with the member server 6 via the Internet 5 (see FIG. 1). In addition, a keyboard 45, a display 46, a printer 47, and an HDD 48 are connected to the control unit 41 via a bus 42 and an I / O device control unit 44. The HDD 48 stores various control programs that operate the CPU of the control unit 41.

  Next, the POS terminal 2 according to the present embodiment will be described. FIG. 6 is an external perspective view schematically showing the configuration of the POS terminal 2. The POS terminal 2 is placed on a drawer 12 for storing cash or the like, and controls opening and closing of the drawer 12a of the drawer 12. A mode key 14 is provided on the front side of the POS terminal 2 for selecting various business modes such as registration, inspection, checkout, and setting. Also, on the keyboard 13 provided in front of the POS terminal 2, an operator (store clerk) outputs, for example, a set key for setting a deposit amount or the like and a total output of products registered for sale as one commercial transaction. Operation keys for performing various operation inputs such as a subtotal key for instructing are provided. A card RW (reader / writer) 11 that reads member information such as a member ID, name, and accumulated points from the magnetic information 20 (see FIG. 7) of the customer's member card 7 is located near the keyboard 13. It is connected. Note that an RFID reader / writer may be connected to the POS terminal 2 to accept an input of a member ID from a portable electronic terminal with an RFID function or a member card with an RFID function of a customer.

  Further, the POS terminal 2 has a store clerk display 15 on the front side and a customer display 16 on the back side, which declares the name and price of the product registered for sale and the end of the sales registration. A liquid crystal color display or the like is used to display the total amount, change amount, and the like of one commercial transaction. The POS terminal 2 has a built-in printer 17 for printing receipts and journals, and a receipt printed by the printer 17 is issued from a receipt issuing port 18 formed on the front side of the POS terminal 2. The POS terminal 2 is connected to a scanner 19 for reading a barcode attached to the product.

  FIG. 8 is a block diagram showing a functional configuration of the POS terminal 2. The POS terminal 2 includes a control unit 21 having a computer configuration including a CPU, a ROM, a RAM, and the like (all not shown). The ROM stores various programs executed by the CPU and various data. The RAM temporarily stores data and programs when the CPU executes various programs. The RAM stores sales data indicating sales records of products, and various screens displayed on the store display 15 and the customer display 16. The display data is stored.

  The control unit 21 controls I / O devices such as the keyboard 13, the store clerk display 15, the customer display 16, the printer 17, the scanner 19, and the card RW11 via the I / O device control unit 24 and the bus 22. The entire system of the POS terminal 2 is controlled. Further, the control unit 21 communicates with the store server 4 via the communication I / F 23 and the LAN 3 (see FIG. 1), and further communicates with the member server 6 via the Internet 5. Here, the control unit 21 mainly includes a member ID reception unit 25, a determination unit 26, a privilege extraction unit 27, a privilege grant unit 28, and a privilege management unit 29.

  The member ID receiving unit 25 functions as a receiving unit, and receives the customer member ID from the magnetic information 20 (see FIG. 7) of the member card 7 read by the card RW11. The member ID may be received by inputting from the numeric keypad of the keyboard 13.

  The determination unit 26 functions as a determination unit, and accesses the member server 6 (see FIG. 1) via the communication I / F 23, the LAN 3, the store server 4, and the Internet 5, and the member master file F1 (see FIG. 3). ), The member ID receiving unit 25 determines whether the member ID received by the member ID has been informed about the campaign (DM planning), that is, whether the DM has been sent. Specifically, when at least one DM code is set in the member master file F1, the determination unit 26 determines that the DM has been sent to the member. That is, in FIG. 3, since the DM code is set to 01 for the member whose member ID is YYYYY001, the determination unit 26 determines that the DM has been sent to this member. On the other hand, since no DM code is set for the member whose member ID is YYYYY003, the determination unit 26 determines that the DM is not sent to this member.

  Further, the determination unit 26 accesses the member server 6 in the same manner as described above, refers to the value of the privilege grant flag set in the member master file F1, and determines whether or not the privilege related to the extracted DM project has been granted. . Specifically, when the value of the privilege grant flag is 0, the determination unit 26 determines that the privilege has not been granted yet, and when the value is 1, the determination unit 26 determines that the privilege has already been granted.

  The privilege extraction unit 27 functions as a privilege extraction unit, and the determination unit 26 determines that the DM has been sent to the member of the member ID received by the member ID reception unit 25, and the privilege extraction unit 27 still grants the privilege. If it is determined that the member ID is not, the DM code stored for the member with the member ID is extracted from the member master file F1 (see FIG. 3) as information related to the privilege.

  Here, when the privilege extraction unit 27 extracts the DM code from the member master file F1, the determination unit 26 refers to the DM plan table T (see FIG. 4) of the member server 6 and extracts the current date. It is determined whether or not it is within the privilege grant period for the DM code.

  The privilege extraction unit 27 corresponds to the DM code extracted by the privilege extraction unit 27 from the DM plan table T (see FIG. 4) when the determination unit 26 determines that the current date is within the privilege grant period. The number of granted points is extracted as information related to the privilege.

  The privilege grant unit 28 functions as a privilege grant unit, and grants the number of grant points extracted by the privilege extraction unit 27 from the DM plan table T to the member of the member ID received by the member ID reception unit 25. Specifically, the privilege granting unit 28 adds the number of granted points extracted by the privilege extracting unit 27 from the DM planning table T to the cumulative point number of the corresponding member ID in the member master file F1, and calculates the cumulative point number. Update. Further, the card RW11 writes and updates the updated accumulated point number in the magnetic information 20 of the member card 7.

  The privilege management unit 29 functions as a privilege management means, and when the privilege grant unit 28 grants a privilege to a member as described above, the privilege is given using the privilege grant flag of the member master file F1. Remember. That is, in the privilege granting flag, 0 indicating that the privilege has not been granted yet is set as an initial value, but when the privilege granting unit 28 gives a point to the member, the privilege management unit 29 The privilege grant flag for the DM code is updated from 0 to 1, and the fact that the privilege has been granted is stored in the member master file F1.

  Next, a procedure of a point grant process performed by the POS terminal 2 for giving points to a member who has sent a DM will be described. FIG. 9 is a flowchart for explaining the procedure of the point giving process.

  First, when a customer registers a product for purchase by the customer or when the customer visits the store during the DM period, the store clerk inserts the customer's membership card 7 into the card RW11. The member ID reception unit 25 receives the customer member ID from the magnetic information 20 (see FIG. 7) of the member card 7 read by the card RW11 (step S1). The determination unit 26 refers to the member master file F1 of the member server 6 and determines whether a DM code is set for the member ID received in step S1 (step S2). When the DM code is set (step S2: Yes), the determination unit 26 refers to the member master file F1 and has not yet granted a privilege to the member for the corresponding DM code. It is determined whether the grant flag is set to 0 (step S3). When the privilege grant flag is 0 (step S3: Yes), the privilege extraction unit 27 extracts the DM code set for the member ID accepted in step S1 from the member master file F1 (step S4).

  Moreover, the determination part 26 determines whether the present date is in the privilege provision period regarding DM code extracted by step S4 with reference to DM plan table T (step S5). If it is within the privilege grant period (step S5: Yes), the privilege extractor 27 extracts the number of points awarded for the corresponding DM code from the DM plan table T (step S6).

  Then, the privilege granting unit 28 updates the accumulated point number by adding the extracted granted point number to the accumulated point number of the corresponding member ID in the member master file F1, and further updates the accumulated point number by the card RW11. Is written in the magnetic information 20 of the member card 7 to update the cumulative number of points (step S7). After giving points in this way, the privilege management unit 29 updates the privilege grant flag of the member master file F1 from 0 to 1 (step S8), and ends the process.

  If no DM code is set in the member master file F1 for the accepted member ID in step S2 (step S2: No), or if the privilege grant flag is 1 in step S3 (step S3: No), Or when it is outside a privilege provision period by step S5 (step S5: No), a process is complete | finished, without providing a point.

  A program executed by the information processing terminal according to the present embodiment is provided by being incorporated in advance in a ROM or the like. A program executed by the information processing terminal of the present embodiment is a file in an installable format or an executable format, and is a computer such as a CD-ROM, flexible disk (FD), CD-R, DVD (Digital Versatile Disk). You may comprise so that it may record and provide on a readable recording medium. Furthermore, the program executed in the information processing terminal of the present embodiment may be configured to be stored by being stored on a computer connected to a network such as the Internet and downloaded via the network. Further, the program executed by the information processing terminal of the present embodiment may be configured to be provided or distributed via a network such as the Internet.

  The program executed by the information processing terminal according to the present embodiment has a module configuration including the above-described units (member ID reception unit 25, determination unit 26, privilege extraction unit 27, privilege grant unit 28, privilege management unit 29). As actual hardware, a CPU (processor) reads out the program from the ROM and executes it, whereby the above-described units are loaded onto the main storage device, and the member ID receiving unit 25, the determining unit 26, and the privilege extracting unit 27 are loaded. The privilege granting unit 28 and the privilege management unit 29 are generated on the main storage device.

  As described above, the POS terminal 2 according to the present embodiment refers to the DM plan table T, and the determination unit 26 determines that the member of the member ID received by the member ID reception unit 25 is the member who sent the DM. Since the benefit is granted to the member when the determination is made, the number of customers who visit the store increases with the benefit acquisition as a motivation, and it is possible to improve the rate of attracting customers during the campaign (DM planning). In addition, the POS terminal 2 according to the present embodiment determines whether or not the member who sent the DM is a member who sent the DM and gives a privilege regardless of whether or not the product targeted for the DM is purchased. It is hoped that sales profits can be increased.

  Further, since the POS terminal 2 of the present embodiment can automatically give points if the customer visits the store during the DM project period without bringing the DM, the customer must bring the DM when visiting the store. There is an advantageous effect that it is possible to come to the store casually without bothering you. Also, there is no need for the store side to input the DM code attached to the DM from the keyboard or to scan the barcode to input the DM code, and no special processing is required even during the DM period. Since the points can be given to the member who sent the DM in the normal point processing, there is an effect that the customer collection rate can be easily improved.

  In the above description, the store sends the DM to the customer as a guide delivery. However, the present invention is not limited to this. As another example, the store side may send an e-mail or fax describing the campaign information to the customer.

  In addition, as a privilege, it is not restricted to point provision, For example, you may provide privilege, such as presenting a discount ticket or a prize. In this case, in the DM planning table T, information on discount tickets and prizes to be given to members is set, and when the POS terminal 2 extracts information related to benefits for the DM code, Information on prizes may be extracted and displayed on the store clerk display 15, and the store clerk may present discount tickets and prizes to customers according to this display. When the POS terminal 2 issues a discount ticket, the POS terminal 2 prints the discount ticket by the printer 17 based on the discount ticket information preset in the DM planning table T, and the receipt issuing port Tickets may be issued from 18.

  In addition, although the example which applies the POS terminal 2 as an information processing terminal of this Embodiment was demonstrated above, it is not limited to this, The point card reader writer which has a point provision function as an information processing terminal, A PC (Personal Computer) or the like to which a card RW or RFID-RW is connected may be applied.

(Second Embodiment)
In the second embodiment, the URL (Uniform Resource Locator) of the homepage where the store campaign information is posted is described in DM, and the member logs in to the homepage of the store using the member ID and accesses the URL. In this case, the fact that the member has accessed is stored in the member master file, and a privilege is given when the member visits the store.

  As shown in FIG. 10, the POS terminal 2b according to the second embodiment includes a control unit 31 including a determination unit 36 that is different from the determination unit 26 according to the first embodiment. Since other configurations are the same as those of the first embodiment, description thereof will be omitted. Further, as shown in FIG. 11, the member server 6b includes an HDD 68b that stores a member master file F2 different from the member master file F1 of the first embodiment.

  In the member master file F2, as shown in FIG. 12, an access history flag is provided for each member ID, and the initial value is set to 0 to indicate that there is no access. Assume that the member server 6b sets the flag to 1 for the ID.

  The determination unit 36 refers to the access history flag of the member master file F2 to determine whether or not the member with the member ID received by the member ID reception unit 25 has accessed the URL described in the DM.

  Next, the procedure of the point grant processing performed by the POS terminal 2b for giving points to members who have an access history will be described with reference to FIG. FIG. 13 is a flowchart for explaining the procedure of the point giving process. Steps S1 to S8 are the same processing as steps S1 to S8 described in FIG.

  In step S11, it is determined whether the access history flag is set to 1 for the member ID accepted in step S1. When the access history flag is set to 1 (step S11: Yes), the process proceeds to the determination in step S3. If the access history flag is set to 0 (step S11: No), the process ends without giving points.

  As a result, when the member accesses the home page showing the campaign information, the POS terminal 2b can give a privilege to the member who has this access history, and the member gives the motivation to point to the home page. Since it comes to access, it becomes possible to inform the member about the campaign information not described in the DM, and it is possible to promote the member's willingness to purchase.

1 POS system 2, 2b POS terminal 3 LAN
4 Store Server 5 Internet 6 Member Server 7 Member Card F1, F2 Member Master File T DM Planning Table 21, 31 Control Unit 25 Member ID Accepting Unit 26, 36 Judgment Unit 27 Benefit Extraction Unit 28 Benefit Granting Unit 29 Benefit Management Unit

JP 2003-6742 A JP 2000-357193 A

Claims (6)

A receiving means for accepting input of member identification information enabling identification of a member;
Referring to the first storage means for storing the member identification information of the member who has been informed about the store campaign, it is determined whether or not the campaign is guided to the member of the member identification information received by the receiving means. Determination means to perform,
When the determination means determines that the guide has been given to the member, the reception means accepts the second storage means for storing information relating to a privilege granted to the member who has provided the guide. Privilege extraction means for extracting information relating to the privilege given to the member of the member identification information;
A privilege granting unit for granting the privilege to the member based on the information related to the privilege extracted by the privilege extraction unit;
An information processing terminal comprising: The first storage means stores the identification information of the guidance delivery sent to the member for the guidance in association with the member identification information,
The second storage means stores the information related to the privilege in association with the identification information of the guidance sent item,
When the determination means determines that the information has been sent to the member, the privilege extraction means transmits from the first storage means to the member of the member identification information received by the reception means. Extracting identification information of the sent item, and further extracting information related to the privilege corresponding to the identification information of the guidance sent item from the second storage means;
The information processing terminal according to claim 1. When the privilege granting means gives the privilege to the member, the privilege granting means further comprises a privilege management means for storing the grant to the first storage means,
The determination means further refers to the first storage means to determine whether or not the privilege is given to a member of the member identification information received by the reception means,
The privilege extraction unit extracts information related to the privilege when the determination unit determines that the privilege is not granted to the member;
The information processing terminal according to claim 1 or 2. The first storage means stores the member identification information of a member who has accessed the homepage described in the guidance sending material,
The determination means refers to the first storage means to determine whether a member of the member identification information received by the reception means has accessed the homepage;
The privilege extraction means extracts information related to the privilege when the determination means determines that the member has accessed the homepage;
The information processing terminal according to claim 1, wherein the information processing terminal is an information processing terminal. The information related to the privilege extracted by the privilege extraction means is the number of points granted to the member.
The information processing terminal according to claim 1, wherein the information processing terminal is an information processing terminal. Computer
A receiving means for accepting input of member identification information enabling identification of a member;
Referring to the first storage means for storing the member identification information of the member who has been informed about the store campaign, it is determined whether or not the campaign is guided to the member of the member identification information received by the receiving means. Determination means to perform,
When the determination means determines that the guide has been given to the member, the reception means accepts the second storage means for storing information relating to a privilege granted to the member who has provided the guide. Privilege extraction means for extracting information relating to the privilege given to the member of the member identification information;
A privilege granting unit for granting the privilege to the member based on the information related to the privilege extracted by the privilege extraction unit;
A program characterized by making it function.

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