JP2009519678A - 記録済みビデオコンテンツの広告を差し替える方法、装置、及びシステム - Google Patents
記録済みビデオコンテンツの広告を差し替える方法、装置、及びシステム Download PDFInfo
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Abstract
Description
Claims (19)
- コンピュータ読み取り可能な媒体に格納されて、ビデオストリーム内の少なくとも一つの第1広告を少なくとも一つの第2広告に差し替えるコンピュータプログラムであって、第1及び第2広告のうちの少なくとも一つがその広告に関連付けられた一時的メタデータを含み、当該コンピュータプログラムが、
前記第1及び第2広告のうちの少なくとも一つに関連付けられた前記一時的メタデータを読み出す命令であって、前記ビデオストリーム内において前記第1広告を前記第2広告に差し替える差し替え命令が前記一時的メタデータに基づいて特定される、命令と、
前記第1及び第2広告のうちの少なくとも一つに関連付けられた前記一時的メタデータから読み出された前記差し替え命令に基づいて、前記ビデオストリーム内において前記第1広告を前記第2広告に差し替える命令と、
を備える、コンピュータプログラム。 - 前記第2広告が、前記差し替え命令と前記ビデオストリームの再生時間とに基づいて、前記ビデオストリーム内において前記第1広告と差し替えられる、請求項1記載のコンピュータプログラム。
- 前記第2広告が、前記差し替え命令と前記第1及び第2広告の所有者とに基づいて、前記ビデオストリーム内において前記第1広告と差し替えられる、請求項1記載のコンピュータプログラム。
- 前記第1及び第2広告のうちの少なくとも一つに関連付けられた前記一時的メタデータは、広告が挿入された前記ビデオストリームをいつ再生すべきかに関する情報を含み、前記差し替え命令は更に、前記ビデオストリームが再生される時刻に基づいて前記第1広告を前記第2広告に差し替える命令を含む、請求項1記載のコンピュータプログラム。
- 前記読み出し命令は、前記一時的メタデータが関連する広告の内容に関連付けられた全ての時間依存イベントを特定する命令を含み、前記差し替え命令は更に、前記特定された時間依存イベントに基づいて前記第1広告を前記第2広告に差し替える命令を含む、請求項1記載のコンピュータプログラム。
- 前記第1及び第2広告のうちの少なくとも一つが更に複数の広告を含み、前記差し替え命令は、前記第1及び第2広告のうちの少なくとも一つに関連付けられた前記メタデータに基づいて、前記第2広告のうちのあるとすればどの広告で、前記第1広告のうちのあるとすればどの広告を差し替えるかについて決定する命令を含む、請求項1記載のコンピュータプログラム。
- 前記ビデオストリームは記録済みのビデオストリームであり、前記第2広告は、前記第1広告及び前記ビデオストリームのうちの少なくとも一つの記録処理に続いて記録される、請求項1記載のコンピュータプログラム。
- 前記ビデオストリームは記録済みのビデオストリームであり、前記第2広告は、前記第1広告及び前記ビデオストリームのうちの少なくとも一つとは異なる場所に記録される、請求項1記載のコンピュータプログラム。
- 前記一時的メタデータが前記第1広告と前記第2広告とに埋め込まれる、請求項1記載のコンピュータプログラム。
- 少なくとも一つの記録済みテレビ番組内における少なくとも一つの第1広告を少なくとも一つの第2広告に差し替える処理を制御する装置であって、前記第1及び第2広告のうちの少なくとも一つがその広告に関連付けられた一時的メタデータを含み、当該装置が、
ビデオ信号ストリームから少なくとも一つのテレビ番組を記録する記録装置であって、該記録済みテレビ番組が第1広告を含む、記録装置と、
前記記録装置に接続された広告リーダであって、前記第1広告に関連付けられた前記メタデータを読み出し、該メタデータに基づいて、前記第2広告を識別し、前記第2広告の位置を特定するように構成された広告リーダと、
前記広告リーダに接続され、前記広告リーダからの命令に基づいて前記第1広告を前記第2広告に差し替えるように構成された広告挿入モジュールであって、前記記録済みテレビ番組を再生する再生エンジンを含む広告挿入モジュールと、
を備える、装置。 - 前記第1及び第2広告のうちの少なくとも一つが更に複数の広告を含み、前記広告リーダは、前記第1及び第2広告のうちの少なくとも一つに関連付けられた前記メタデータに基づいて、前記第2広告のうちのあるとすればどの広告で、前記第1広告のうちのあるとすればどの広告を差し替えるかについて決定する、請求項10記載の装置。
- 前記第1及び第2広告のうちの少なくとも一つに関連付けられた前記一時的メタデータは、広告が挿入された前記記録済みテレビ番組をいつ再生すべきかに関する情報を含み、前記広告挿入モジュールは、前記記録済みテレビ番組が表示される時刻に基づいて、前記第1広告を前記第2広告に差し替える、請求項10記載の装置。
- 前記第1及び第2広告のうちの少なくとも一つに関連付けられた前記メタデータは広告識別情報を含み、前記広告挿入モジュールは更に、前記記録済みテレビ番組が再生される場合、前記第1及び第2広告のうちのどの広告を前記記録済みテレビ番組に挿入するかについて確認するように構成されている、請求項10記載の装置。
- 記録済みビデオストリーム内の第1広告を複数の第2広告のうちの少なくとも一つの第2広告に更新する装置であって、前記第1広告と前記複数の第2広告とのうちの少なくとも一つがその広告に関連付けられた一時的メタデータを含み、該一時的メタデータは前記複数の第2広告のうちのどれが前記第1広告の差し替えに適するかを示し、当該装置が、
前記第1広告と前記複数の第2広告とのうちの少なくとも一つに関連付けられた前記一時的メタデータを読み出すリーダと、
前記第1及び第2広告の番組に関連付けられた前記一時的メタデータに基づいて、前記複数の第2広告のうちのどの第2広告で前記第1広告を更新すべきかについて選択するセレクタと、
前記第1広告を、前記選択された少なくとも一つの第2広告に更新する挿入モジュールと、
を備える、装置。 - 前記リーダ、前記セレクタ、及び前記挿入モジュールのうちの少なくとも一つが、コンピュータが実行するソフトウェアとして実装される、請求項14記載の装置。
- 前記リーダ、前記セレクタ、及び前記挿入モジュールのうちの少なくとも一つが、ハードウェアとして実装される、請求項14記載の装置。
- 当該装置の少なくとも一部分がビデオ処理装置に含まれる、請求項14記載の装置。
- 前記ビデオ処理装置は、信号変換ボックス、信号デコーダボックス、デジタルビデオディスクレコーダ、コンピュータ、及びホームメディアサーバから成るグループから選択される、請求項17記載の装置。
- 当該装置の少なくとも一部分が更に集積回路を含む、請求項14記載の装置。
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PCT/US2006/046068 WO2007070265A2 (en) | 2005-12-13 | 2006-11-30 | Method, apparatus and system for replacing advertisements in recorded video content |
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WO (1) | WO2007070265A2 (ja) |
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JP7108921B2 (ja) | 2018-04-27 | 2022-07-29 | パナソニックIpマネジメント株式会社 | 放送番組配信装置 |
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WO2007070265A2 (en) | 2007-06-21 |
WO2007070265A3 (en) | 2007-11-15 |
KR101028599B1 (ko) | 2011-04-11 |
KR20080078709A (ko) | 2008-08-27 |
EP1964400A2 (en) | 2008-09-03 |
EP1964400A4 (en) | 2010-11-17 |
JP5129754B2 (ja) | 2013-01-30 |
CA2633168A1 (en) | 2007-06-21 |
US20070136742A1 (en) | 2007-06-14 |
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