JP2009289217A - Information storage medium, opinion collection system and opinion collection method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information storage medium, an opinion collection system and an opinion collection method, for collecting opinions for products using an information storage medium. <P>SOLUTION: There is provided a storage means for recording machine-readable data to an IC tag 21 attached to a product 2 or on a container for the product 2, wherein the data is recorded to the IC tag 21 by an external force. With respect to the IC tage 21, the product 2 or the container for the product, an opinion collection apparatus 10 includes a read part 5 which reads data recorded to the storage means of the IC tag 21 together with the data recorded to the IC tag 21. Storage means of the IC tag 21 may include any of wiring cut, electrical connection of an open terminal, and an partial impedance change in an electric circuit of the IC tag 21. Otherwise, the data may be recorded in an optically readable form. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to an information storage medium that collects consumer opinions on products, an opinion collection system, and an opinion collection method.

  An information storage medium (IC tag) is attached to a product or a container of the product and used for the distribution of the product.

  For example, Patent Document 1 describes a technology that has IC tag reading means and can accept applications using an IC tag attached to a product for a campaign. The campaign reception system of Patent Document 1 is realized by a campaign reception device, an IC tag collection box, and the like, and an IC tag reader that reads application IDs stored in one or a plurality of IC tags collected in the box on the bottom of the IC tag collection box Is placed. The campaign reception device determines the application ID of the new IC tag to be applied from the application ID information database read from the application ID read through the IC tag reader, and based on the application ID information in the application ID information database. Display the success of the application ID.

Patent Document 2 describes a tag technology used in accordance with a product distribution form and usage conditions. The tag of Patent Document 2 is composed of three parts, a separable A1 part, an A2 part, and a non-separable part B (tag body), and the A1, A2, and B parts are IC1, IC2, and An antenna 1, an antenna 2, and an antenna 3 are provided as an interface between the IC 3 and the outside. IC1 and IC2 are connected to a signal line L1, and IC2 and IC3 are connected to a signal line L2. The signal line L1 is disconnected when the A1 portion is disconnected from the tag body (A2 + B), and the signal line L2 is disconnected when the A2 portion is disconnected from the tag body B. Further, the wirings S1 to S4 of the A1 part are connected to the power supply line from the IC1, and at least one cutting line C1 to C4 provided in the middle of the path is a cut that can be easily cut by human power. When the wire is cut, the connection with any of the wirings S1 to S4 is cut off.
JP 2006-12007 A JP 2006-119863 A

  With the spread of the Internet, an environment in which individuals can express their opinions, such as bulletin boards and blogs, has been established, and actual expression of opinions has become active. However, for ordinary consumers, the threshold is still high and it cannot be easily transmitted. There is also no framework for systematically collecting findings on individual products expressed on the net.

  With regard to products, it is also possible to give opinions directly to manufacturers and sellers, such as through a call center, WEB site (World Wide Web Site), customer card, etc., or directly talking to store staff. However, this threshold is also high, and what is actually used is often a willingness to express a strong opinion, such as a complaint about the product, and simply a level of opinion that was “good / not liked” It cannot be used for assertion.

  Recently, information storage media such as RFID tags (Radio Frequency IDentifier tags) are attached to products for the purpose of providing information to consumers and managing distribution. These information storage media are preferably collected because they contain various metals, but at present, they are often discarded when they are delivered to consumers.

  The present invention has been made in view of the above circumstances, and an object thereof is to provide an information storage medium, an opinion collection system, and an opinion collection method capable of collecting opinions on products using the information storage medium. That is.

An information storage medium according to the first aspect of the present invention provides:
An information storage medium attached to a product or a container of the product,
It is characterized by comprising storage means capable of recording machine-readable data in the information storage medium by external force.

The opinion collection system according to the second aspect of the present invention is:
An information storage medium attached to the product or the container of the product;
Storage means capable of recording machine-readable data in the information storage medium by external force;
Data reading means for reading out the data recorded in the storage means together with the data recorded in the information storage medium for the information storage medium or the product or the container of the goods to which the information storage medium is attached;
It is characterized by providing.

The opinion collection method according to the third aspect of the present invention is:
A recording step of recording machine-readable data in storage means capable of recording data by external force of the information storage medium attached to the product or the product container;
A data reading step for reading the data recorded in the recording step for the information storage medium or the product to which the information storage medium is attached or a container of the product;
It is characterized by providing.

  According to the information storage medium, the opinion collection system, or the opinion collection method of the present invention, it is possible to collect opinions about products of general consumers by using the information storage medium attached to the product or the container of the product.

  Embodiments of the present invention will be described in detail with reference to the drawings. In the drawings, the same or corresponding parts are denoted by the same reference numerals, and description thereof will not be repeated.

(Embodiment 1)
FIG. 1 is a block diagram showing an example of the configuration of the opinion collection system according to Embodiment 1 of the present invention. As shown in FIG. 1, the opinion collection device 10 includes a reading unit 5, a storage unit 13, and a control unit 12. The reading unit 5 and the storage unit 13 are both connected to the control unit 12 and operate according to commands from the control unit 12.

  The control unit 12 is composed of a non-volatile memory such as a CPU (Central Processing Unit) and a ROM (Read Only Memory) and a RAM (Random Access Memory), and collects opinions to be described later according to a program stored in the non-volatile memory. To execute the process.

  The reading unit 5 is an RFID reader that reads information stored in an information storage medium 21 (hereinafter collectively referred to as an IC tag) 21 such as an RF tag, an optical ID tag, or a non-contact IC card by non-contact communication. A card reader is provided. The information of the IC tag 21 is read and transmitted to the control unit 12 according to the command of the control unit 12.

  The product 2 has an IC tag 21 attached thereto. Here, the product 2 includes the case of a product container. In the case of a product container, an IC tag 21 is attached to the container. When the product 2 is held near the reading unit 5, the reading unit 5 reads the information (referred to as medium information) from the IC tag 21 attached to the product. The read medium information is transmitted to the control unit 12, and the control unit 12 searches the storage unit 13 for related information of the product 2 corresponding to the medium information.

  The medium information includes a unique (unique) identification code (ID) of the IC tag 21, a product ID, a product name, a product model number, a manufacturer name, a manufacturing date, and opinion data. FIG. 2 shows an example of the medium information 20. Information other than the unique ID of the IC tag 21 may be encrypted.

  Opinion data is data recorded on the IC tag 21 by a consumer who uses the product 2 (opinion displayer). FIG. 3 shows an example of the configuration of the IC tag 21. The IC tag 21 includes, for example, a main body 23 and an extension part 24. A chip 22 is embedded in the main body 23. The chip 22 is a circuit such as an RFID tag or an optical ID tag. Terminals 25 a and 25 b are drawn out from the chip 22. The terminals 25 a and 25 b are connected by a wiring 26 inside the extension portion 24.

  A groove or the like is formed between the main body 23 and the extension part 24 so that the extension part 24 can be easily cut (or broken). When the extension 24 is cut off, the wiring 26 and the terminals 25a and 25b are cut, and the terminals 25a and 25b are opened. Connection / release of the terminals 25a and 25b represents 1-bit data. The data corresponds to the opinion data in FIG. 2 and is read by the reading unit 5 as a part of the medium information 20.

  The reading unit 5 may include an optical sensor or a weight sensor that can detect that the product 2 has been put into the opinion collection device 10. An RFID reader or a card reader that obtains information on the IC tag 21 attached to the product 2 may be activated when it is detected by the sensors that the product has been inserted.

  The storage unit 13 is composed of a non-volatile memory such as a flash memory, a hard disk, a DVD-RAM (Digital Versatile Disc Random-Access Memory), a DVD-RW (Digital Versatile Disc ReWritable), etc. Information (product information data 31) and collected opinions (opinion data 32) are stored. Information related to the product etc. corresponds to the medium information 20 stored in the IC tag 21 attached to the product etc. The merchandise information data 31 includes, for example, an identification code, a merchandise ID, a merchandise name, a merchandise model number, and the meaning of bits of opinion data.

  The meaning assigned to the bit of opinion data is, for example, “1: terminals 25a and 25b are connected” = “I like / buy / recommend people” and “0: terminals 25a and 25b are open” = “I don't like it. / I will not buy anymore / I will not recommend it to others. " The meaning of the bit of opinion data is defined for each product 2. Opinion data is not limited to 1 bit but may be a number of bits. Correspondence between the meaning assigned to the bits of the opinion data and the data recording method (whether or not to cut off the extension portion 24) is displayed by printing on the product 2.

  As will be described later, the product information data 31 may be stored in a distributed manner in addition to the storage unit 13. In the present invention, for example, when collecting opinions corresponding to the product 2, a reward or a questionnaire may be searched. Therefore, when referring to a part of the product information data 31, it may be referred to as product information.

  When the product 2 is held near the reading unit 5 and the medium information 20 is read by the reading unit 5, the control unit 12 stores the input opinion data of the medium information 20 as the opinion data 32 in the storage unit 13. The opinion data 32 is stored for each product 2 and according to the meaning of each bit of the opinion data. The time when the medium information 20 is read may be added and stored.

  FIG. 4 shows examples of different configurations of the IC tag 21. The IC tag shown in FIG. 4A can record 2-bit information as opinion data. In the example of FIG. 4A, the chip 22 includes two sets of terminals 25a and 25b and terminals 25c and 25d. The terminals 25a and 25b are connected by a wiring 26a in the extension portion 24a, and the terminals 25c and 25d are connected by a wiring 26b in the extension portion 24b. When the extension 24a is cut off, the terminals 25a and 25b are opened. When the extension 24b is cut off, the terminals 25c and 25d are opened. Therefore, the two sets of terminals 25a and 25b and the terminals 25c and 25d each form 1-bit data.

  In the example of FIG. 4A, there are four ways of cutting off the extension portions 24a and 24b, cutting out only the extension portion 24a, cutting out only the extension portion 24b, and cutting out both the extension portions 24a and 24b. The state of can be expressed. In the example of FIG. 3, the state is divided depending on whether the extension 24 is not cut or not. Here, for example, if the product is liked, if the extension 24 is cut off, and if the user does not like the product, the information is asymmetrical. I can't judge if it's not done. On the other hand, in the example of FIG. 4, the symmetry of information is ensured by matching “I like the cutout of the extension 24a” with “I do n’t like” the “cutout of the extension 24b” corresponding to “I like it”. High reliability can be expected.

  For example, as shown in FIG. 4 (b), the wirings 26a and 26b are arranged on the same side of the main body 23 with a difference in length, and two cut lines are provided on the wiring side so that the wirings 26a and 26b are cut long. Binary data may be recorded by cutting short. In this case, for example, the “long cut” can be differentiated from the three values by matching “not liked”, “short cut” by “favorite”, and “not cut” by “no opinion”. it can.

  FIG. 5 shows different recording methods for the data of the IC tag 21. In the IC tag 21 of FIG. 5, the tips of the terminals 25a, 25b, 25c, and 25d are exposed on the surface and are opened. The tips of the terminals 25a and 25b are in the frame 27a. The tips of the terminals 25c and 25d are in the frame 27b. By painting the inside of the frame 27a or 27b with a pencil or a writing instrument containing a conductive substance, the terminals 25a and 25b or the terminals 25c and 25d are brought into conduction (connected with at least a certain resistance). Therefore, each of the frames 27a and 27b can record 1-bit data.

  It is also possible to optically read the filled state of the frames 27a and 27b. In that case, for example, it is possible to identify which of the frames 27a and 27b is filled with the positional relationship with the mark 27c.

  FIG. 6 shows still another method for recording data of the IC tag 21. In FIG. 6A, the terminal 25a and the terminal 25b are separated by a pin 28 formed of an insulator. When the pin 28 is removed, as shown in FIG. 6B, the terminal 25a and the terminal 25b come into contact and are electrically connected. Therefore, 1-bit data can be recorded depending on whether the pin 28 is removed or not. By providing a plurality of sets of terminals 25a and 25b and pins 28, data of 2 bits or more can be recorded.

  FIG. 7 shows still another method for recording data of the IC tag 21. The terminals 25a and 25b of the chip 22 are covered with a cover 29 having elasticity, and the tips are open in the initial state (see FIG. 7A). When the cover 29 is pushed in, the ends of the terminals 25a and 25b come into contact with each other and are electrically connected (see FIG. 7B). The cover 29 may be configured to hold the pushed state, or may be configured to return to the original state when the pushing is stopped. When returning to the original state when the pressing is stopped, two states are indicated depending on whether the cover 29 is pressed or not when the medium information 20 is read. In the configuration shown in FIG. 7, even when the cover 29 is stopped from being pushed, even when returning to the original state, the IC tag 21 can be held while being pushed and read.

  The method of FIG. 7 can also be configured to record a plurality of bits. When the cover 29 has a property of returning when the finger is released, a different state can be expressed depending on which bit is pressed.

  In addition, although the case where the extension part 24 was cut out was demonstrated with the structure of the IC tag 21 of FIG. 3, the extension part 24 may employ | adopt methods, such as making a notch | incision or bending. Furthermore, the bit pattern to be recorded may be changed by changing the size of the cut by changing the wiring pattern in the multi-bit configuration of FIG. Further, the IC tag 21 in FIG. 5 can adopt a method such as attaching a sticker or removing the sticker.

  In addition to the electrical contact / opening of the terminals, for example, the resistance, capacitance, or inductance between the terminals may be changed depending on the size of the cut-out portion. The difference in impedance can be converted into a bit pattern and used as opinion data.

  FIG. 8 is a flowchart illustrating an example of an operation of collecting opinions on the product 2 by the opinion collection device 10.

  Prior to collecting opinions, an IC tag 21 that performs non-contact communication such as an RF tag or a non-contact IC card is attached to the product 2 for which opinions are to be collected. As shown in FIGS. 3 to 7, the IC tag 21 is configured such that an opinion display person can record data by an external force without using a dedicated machine. In any case, the opinion data can be recorded (set) even after at least the product 2 is used / consumed.

  The opinion display person sets data (opinion) to the IC tag 21 of the product 2 by some external force as described above (step M1). When the product 2 for which data has been set is held near the reading unit 5 of the opinion collection device 10 (step M2), the reading unit 5 of the opinion collection device 10 reads the medium information 20 (step A1). When the reading unit 5 includes an optical sensor or a weight sensor that can detect that the product 2 is held near the opinion collecting device 10 and detects that the product 2 is held nearby by the sensor. The reading of the medium information 20 may be started.

  When the medium information 20 cannot be read (step A2; NO), the process returns to step A1 to wait for the next product 2 to be held nearby. When the medium information 20 can be read (step A2; YES), it is checked whether there is opinion data (step A3). If there is opinion data (step A3; YES), the opinion data is classified and stored according to the product information of the medium information 20 (step A4).

  If there is no opinion data (step A3; NO), there is no data to store, so the process returns to step A1 and waits for the next product 2 to be held nearby. In the configuration like the IC tag 21 shown in FIG. 4, even when the extension portions 24 a and 24 b are not cut out, the invalid data is stored even when the invalid data is used. May be.

  The opinion data 32 stored in the storage unit 13 of the opinion collection device 10 can be collected periodically by the seller and used for marketing, new product development, and the like. After reading the opinion data, the IC tag 21 or the product 2 or the product container may be collected. The IC tag 21 may be discarded without being collected.

  As described above, according to the IC tag 21 of the first embodiment, the opinion display person can easily deal with the product by an external force such as cutting a part of the IC tag 21 by hand without using a special machine. Opinions can be stored in the IC tag 21 (including temporary ones). In addition, according to the opinion collection device 10, since the user can collect the opinions of the person who used the product 2 together with the simple operation of holding the product 2 or the IC tag 21 over the reader, the opinion display person can receive a special It is possible to collect opinions even without letting go.

  In addition, according to the present embodiment, a unique ID is stored in the IC tag 21 as the medium information 20, and the same product is confirmed by checking in the storage unit 13 whether an answer has been made in the past with the ID. It is possible to prevent two or more answers using 2. As a result, the reliability of the statistical data obtained by collecting the answers is increased.

(Embodiment 2)
In the second embodiment, the IC tag 21 or the product 2 or the container of the product is collected by the opinion collection device 10. FIG. 9 shows an example of the configuration of the opinion collection system according to the second embodiment.

  The opinion collection device 10 according to the second embodiment includes a collection unit 4 in addition to the configuration of the first embodiment. The collection unit 4 stores discarded products and the like. The product 2 to be stored may be a product container. The collection unit 4 temporarily holds the product 2 to be discarded near the reading unit 5, reads the information from the information storage medium 21 such as an RF tag attached to the product 2 and performs contactless communication, and then stores the information. Also good. In this case, for example, a gate that operates in response to a command from the control unit 12 is provided. When a gate or the like is provided in the collection unit 4, an actuator that operates the gate or the like of the collection unit 4 is connected to the control unit 12 and is operated according to a command from the control unit 12.

  An IC tag 21 is attached to the product 2 stored in the collection unit 4. When a product container is housed, an IC tag 21 is attached to the container. The configuration of the IC tag 21 is the same as that of the first embodiment.

  When the product 2 is inserted into the collection unit 4 in order to discard the product, the reading unit 5 reads the information (referred to as medium information) from the IC tag 21 attached to the product. When the product 2 is inserted and the medium information 20 is read by the reading unit 5, the control unit 12 stores the input opinion data of the medium information 20 as the opinion data 32 in the storage unit 13. The opinion data 32 is stored for each product 2 and according to the meaning of each bit of the opinion data. The control unit 12 may store the time when the medium information 20 is read in addition to the opinion data 32.

  FIG. 10 is a flowchart illustrating an example of an operation of collecting opinions according to the second embodiment. In the operation of FIG. 10, a step of collecting the product 2 is added to the operation of the first embodiment.

  The opinion display person sets data (opinions) on the IC tag 21 of the product 2 by a method using some external force (step M1). When the product 2 for which data has been set is input to the collection unit 4 of the opinion collection device 10 (step M2 '), the reading unit 5 of the opinion collection device 10 reads the medium information 20 (step A1). The reading unit 5 includes an optical sensor and a weight sensor that can detect that the product 2 has been input to the opinion collection device 10. When the reading unit 5 detects that the product has been input by these sensors, the medium information 20 You may start reading.

  When the medium information 20 cannot be read (step A2; NO), the process returns to step A1 and waits for the next product 2 to be put into the collection unit 4. If the medium information 20 can be read (step A2; YES), the product 2 is accommodated (step A11). Then, it is checked whether there is opinion data (step A3). If there is opinion data (step A3; YES), the opinion data is classified and stored according to the product information of the medium information 20 (step A4).

  After the medium information 20 is read, the product 2 is received from the reading unit 5 because the product 2 once read the medium information 20 and the newly introduced product 2 are distinguished, and the medium information 20 of the same product 2 is stored. This is to prevent reading twice. If the medium information 20 can be read twice or the double registration (aggregation) of the read data can be prevented, the product 2 may be accommodated at any time or may be read in the accommodated state. The product 2 may be collected only when there is opinion data (step A3; YES).

  The opinion data 32 stored in the storage unit 13 of the opinion collection device 10 can be collected periodically by the seller and used for marketing, new product development, and the like. In addition, the merchandise 2 with the IC tag 21 collected by the collecting unit 4 of the opinion collection device 10 can be periodically collected by the seller, and the merchandise 2 and the IC tag 21 can be reused.

  According to the opinion collection system of the second embodiment, since the user can collect the opinions of the person who used the product 2 in addition to the simple operation of discarding the product 2, a special hand is provided to the opinion display person. It is possible to collect opinions even if it is not applied.

  Examples of the product 2 to which the present invention is applied include a toner cartridge or an ink cartridge such as a printer, a secondary battery such as a nickel cadmium battery, a nickel metal hydride battery or a lithium ion battery, a container such as a beverage, or a portable electrical appliance, particularly an information appliance. Etc. In particular, the product 2 with some restrictions on disposal or the product 2 collected for effective use of resources is highly effective in applying the present invention.

  Furthermore, according to the present embodiment, the product 2 with the IC tag 21 is collected by the opinion collection device 10, so that the product 2 can be collected and used as a resource, and the IC tag 21 attached to the product 2 can be reused. Available. In addition, although the form which collect | recovers the goods 2 or container to which the IC tag 21 was provided was demonstrated, you may collect | recover opinions by collect | recovering only the IC tag 21. FIG.

(Embodiment 3)
FIG. 11 is a block diagram showing an example of the configuration of the opinion collection system according to Embodiment 3 of the present invention. The opinion collection system 1 of Embodiment 3 provides reward information to an opinion display person using non-contact communication. In addition, there is an opinion collection server that accumulates opinions from respondents collected by the opinion collection device in a lump. The opinion collection system 1 includes an opinion collection server 3 and an opinion collection device 11. The opinion collection server 3 and the opinion collection device 11 communicate via the network N. The third embodiment is an opinion collection system 1 in which product information data 31 and opinion data 32 are stored in the opinion collection server 3. Although only one opinion collection device 11 is shown in FIG. 11, a configuration in which a plurality of opinion collection devices 11 are connected to the opinion collection server 3 via the network N is possible.

  The opinion collection server 3 includes a storage unit 30, a control unit 33, and a communication unit 34. The storage unit 30 is composed of a non-volatile memory such as a flash memory, a hard disk, a DVD-RAM (Digital Versatile Disc Random-Access Memory), a DVD-RW (Digital Versatile Disc ReWritable), etc. Information (product information data 31) and collected opinions (opinion data 32) are stored. Information related to the product etc. is stored in the form of a table, a database or the like by the product information data 31 associated with the medium information 20 stored in the IC tag 21 attached to the product etc. When the opinion collection device 11 or the IC tag 21 stores (part of) related information of the product 2, the (part) related information may not be stored.

  The control unit 33 is composed of a CPU (Central Processing Unit), a main storage device, and the like, and executes processing for searching related information and summing up and storing the opinion data 32 according to a program stored in the storage unit 30. To do.

  The communication unit 34 includes an interface such as a LAN (Local Area Network) or a wireless LAN, a public line, a broadband network N, an Internet connection using a mobile phone network, and the like, and communicates with the opinion collection device 11 via the network N.

  The opinion collection device 11 includes a display unit 6 and a transmission / reception unit 8. There is no storage unit 13 for storing the merchandise information data 31 and the opinion data 32, and a communication unit 9 that communicates with the opinion collection server 3 is provided instead. The communication unit 9 includes an interface such as a LAN (Local Area Network) or a wireless LAN, a public line, a broadband network, a mobile phone network, or the like, and communicates with the opinion collection server 3 via the network N.

  The display unit 6 is composed of a CRT (Cathode Ray Tube) or an LCD (Liquid Crystal Display) or the like, and displays an operation procedure, reward information, and the like to an opinion display person according to a command from the control unit 12. The display unit 6 may also include a speaker.

  The transmission / reception unit 8 includes an RFID reader / writer, a card reader / writer, or a multi-protocol compatible RFID reader / writer that transmits and receives information without contact with an information storage medium (hereinafter referred to as a possessed medium) 80 possessed by the opinion display person. The possessed medium 80 to be transmitted / received is an information storage medium mounted on a mobile phone or the like possessed by the opinion display person, an IC card or an RF tag distributed to the opinion display person in advance.

  If the reader / writer of the transmission / reception unit 8 has a function of reading the IC tag 21 attached to the product 2, the transmission / reception unit 8 may also serve as the reading unit 5.

  The possessed medium 80 stores a unique identification code. The possessing medium 80 may store information for specifying an opinion display person, for example, information such as name, address, age, and sex. Hereinafter, information that identifies a unique identification code and an opinion display person is referred to as opinion display person information. Opinion displayer information may be encrypted and stored.

  The control unit 12 writes the reward information on the possessed medium 80 of the opinion display person via the transmission / reception unit 8. Further, the control unit 12 reads the opinion display person's information from the opinion display person's possessed medium 80 via the transmission / reception unit 8. The read opinion display person information is added to the medium information 20 or the opinion input by the opinion display person, and transmitted to the opinion collection server 3. The opinion collection server 3 can store the opinion displayer information together with the opinion and use it for the analysis of the opinion.

  The transmission / reception unit 8 provides a reward to the respondent in response to a command from the control unit 12. For example, when purchasing a specific product or the like, information as a reward is written in an RF tag or the like mounted on a magnetic card or IC card held by the respondent, a mobile phone, or the like. The reward information may be a coupon such as a discount coupon of a product, a gift certificate, a point that can be used as a predetermined amount of money voucher when a certain number of money is accumulated, or a lottery winning information for winning a prize, or the like.

  Alternatively, a printer or a cash dispenser may be provided in addition to or in place of the transmission / reception unit 8. In that case, for example, a ticket printed with points that can be used as cash, a discount ticket, or the like is printed and discharged. Alternatively, there may be a case where cash is paid out by adding a reward to a refund for a collected waste product (such as a container).

  FIG. 12 is an example of product information data 31 a in which reward information is stored in association with the product ID included in the medium information 20. The merchandise ID is stored in association with an appreciation of the opinion on the product. In FIG. 12, the reward of the opinion is one item, but for example, the type of points, discounts, cash vouchers, etc. and the number of points or the amount can be used.

  Below, operation | movement of the opinion collection system 1 which concerns on Embodiment 3 is demonstrated. FIG. 13 is a flowchart illustrating an example of an operation of collecting opinions on the product 2 by the opinion collection system 1 according to the third embodiment. In FIG. 13, the same processes as those in FIG. Hereinafter, only different parts from the operation of the first embodiment will be described.

  In FIG. 13, step M1 for setting data in the IC tag 21 of the product 2 is omitted. The opinion display person inputs the product 2 after use to the opinion collection device 11 (step M2), and the reading unit 5 of the opinion collection device 11 stores the opinion stored in the IC tag 21 attached to the product 2 The medium information 20 including data is read (step B1). If there is the medium information 20 (step B2; YES), the control unit 12 displays a message indicating that the information storage medium 80 is held at a specific location on the display unit 6 (step B3). Holding in a specific place may place an information storage medium 80 such as an IC card on a stage provided in the transmission / reception unit 8, or a mobile phone equipped with the information storage medium 80 in front of the transmission / reception unit 8. You may hold it.

  The opinion display person who has seen the message holds the information storage medium 80 at the designated location (step M3). When the control unit 12 requests (inquires) the opinion displayer information to the information storage medium 80 via the transmission / reception unit 8 (step B4), the opinion displayer possessing medium 80 returns the opinion displayer information (step B4). M4). The transmission / reception unit 8 reads the opinion display person information (step B5) and transmits it to the control unit 12. The control unit 12 transmits (part of) the medium information 20 and opinion display person information to the opinion collection server 3 via the communication unit 9 (step B6). And the goods 2 are accommodated (step B7). There is no restriction on the timing for accommodating the product as long as the medium information 20 is read.

  When the opinion collection server 3 receives (part of) the media information 20 including the opinion and the opinion displayer information (step S1), the control unit 33 stores the opinion and the opinion displayer information as the opinion data 32 in the storage unit 30. (Step S2). Then, as a reward for the opinion, the reward information corresponding to the medium information 20 is searched from the storage unit 30 (step S3) and transmitted to the opinion collection device 11 (step S4).

  When receiving the reward information from the opinion collection server 3 (Step B8), the control unit 12 of the opinion collection device 11 writes the reward information to the possession medium 80 of the opinion display person via the transmission / reception unit 8 by non-contact communication, and displays the opinion. (Step B9). The opinion display person receives the reward information as the data stored in the possessed medium 80 (step M5).

  As described above, according to the present embodiment, since a reward is provided for the display of opinions, many opinions can be collected. Moreover, in order to use rewards, such as a coupon, it can be expected that an opinion display person comes to the place where the opinion collecting device 11 is installed. In addition, if a coupon ticket etc. are used for reward, it can be expected to purchase the product 2 of the manufacturer again.

  According to the opinion collection system 1 according to the third embodiment, since the reward information is written in the information storage medium 80 possessed by the opinion display person by the non-contact communication of the transmission / reception unit 8, the opinion display person gives the reward as a paper medium or the like. There is no need to possess it. Moreover, since points etc. can be added automatically, it is convenient for handling. The opinion collection device 11 does not require the output unit 8 and does not need to be supplemented with paper or ink such as a printer. The opinion collection device 11 may also include a printer, a cash dispenser, or the like for an opinion display person who does not have the information storage medium 80.

  According to the opinion collection system 1 according to the third embodiment, the opinion collection server 3 automatically collects opinions about the product 2 in a lump, so that the opinion about the product 2 can be quickly grasped. As a result, more accurate marketing can be expected. Further, when the product information data 31 of the product 2 is stored in the opinion collection server 3, the product information data 31 of the opinion collection server 3 extends to all the opinion collection devices 11, so that the product information data 31 can be easily changed. .

  Note that a server for collecting and storing opinions and a server for storing the product information data 31 may be provided separately. Further, for each product 2, for example, for each seller of the product 2, an opinion collection server 3 (and a server that stores the product information data 31) may be provided. In that case, the opinion collection device 11 selects and communicates with the opinion collection server 3 (and the server that stores the product information data 31) to be connected according to the medium information 20.

  The opinion collection device 10 is not always placed in a store or the like. It may be installed in a facility or house such as a company or educational institution, or may be a mobile terminal. In the third embodiment, the case where the recovery unit 4 is provided has been described. As shown in FIG. 1, the collecting unit 4 may not be provided.

  In the third embodiment, since the display unit 6 is provided, various applications other than those described above are possible. For example, the product information 31 can be displayed, and the content displayed by the opinion display person can be confirmed. When the IC tag 21 is separated from the product 2, it is possible to confirm which product the IC tag 21 is attached to by displaying the product information 31.

  The method of recording the opinion data on the IC tag 21 and the meaning (“I like it”, “I don't like”, etc.) can be displayed to assist the opinion display person. Since the product 2 may not be able to print the opinion data recording method, it is effective to use the display unit 6 for the display. Opinion data recorded by the opinion display person on the IC tag 21 can be displayed on the display unit 6 to confirm whether the content is acceptable. If the opinion data is not recorded, it is possible to display the opinion data so as to record the opinion data. It is also possible to change or cancel the record of opinion data. Thus, depending on the content displayed on the display unit 6, the configuration of the IC tag 21 including the display on the product 2 can be simplified.

  It should be noted that the opinion totaling result may be displayed on the display unit 6. It can be expected that the dissemination of opinions is further promoted by looking at the aggregated results before inputting the opinion data. Moreover, there is a possibility of incentive to purchase by displaying the total result.

  Further, according to the present embodiment, since the transmission / reception unit 8 can also acquire the unique identification code of the possessed medium 80 and information such as the name, address, age, and gender of the opinion display person, more accurate marketing is performed. can do.

(Embodiment 4)
In the fourth embodiment, in addition to the medium information 20, a direct input is received from the opinion display person. FIG. 14 is a block diagram showing an example of the configuration of the opinion collection system according to Embodiment 4 of the present invention. The opinion collection device 11 according to the fourth embodiment has a configuration in which an input unit 7 is added to the configuration of the third embodiment.

  The input unit 7 includes a key switch, a touch panel, a keyboard, a joystick, a track pad, a track ball, a mouse, a jog dial, a microphone, a camera, and the like. Respondents of the questionnaire input opinion data through the input unit 7. The input opinion data includes choice selection information, text, voice, and the like. The input unit 7 transmits the input data to the control unit 12.

  The control unit 12 displays the contents of the questionnaire included in the product information on the display unit 6 and prompts the opinion display person who has input the product etc. to answer the questionnaire. You may announce by a voice from the speaker of the display part 6, or call attention by blinking light. When the opinion display person inputs an answer (opinion) to the questionnaire from the input unit 7, the control unit 12 transmits the input data to the server 3. The server 3 stores the received data in the storage unit 30 together with the opinion of the medium information 20. Based on the reward information included in the product information, the reward is output from the transmission / reception unit 8 as in the third embodiment.

  FIG. 15 is an example of product information data 31 b in which related information and reward information are stored in the product 2 in association with the product ID included in the medium information 20. A questionnaire number and a reward of the questionnaire are associated with the product ID and stored. In FIG. 15, the reward of the questionnaire is one item, but for example, the type of points, discounts, cash vouchers, etc. and the number of points or the amount can be used.

  FIG. 16 is an example of product information data 31c indicating the contents of a questionnaire among the related information. FIG. 16 illustrates the contents of the questionnaire with questionnaire number A for the product ID = a in FIG. In the questionnaire, for example, questions, their options, and answer methods are set. There are two choices for selecting an option, and one for selecting any one, and a plurality of selections for selecting each item independently. In addition to the options, a free opinion may be input by text or voice. These contents are described in, for example, HTML (Hyper Text Markup Language) and displayed on the screen of the display unit 6 like a Web page. The respondent can select an answer on the touch panel, for example. Text input may be performed by displaying a soft keyboard on the touch panel. For example, “input” is selected and input from the microphone of the input unit 7.

  FIG. 17 shows an example of opinion data 32. FIG. 17, for example, is a summary of opinions for products with the product ID “a” corresponding to the questionnaire number A in FIG. 15. In the opinion data 32a for the product with the product ID “a” in FIG. 17, items are provided corresponding to the question of the questionnaire number A, and the frequency and the total number of responses are recorded for each option. Further, the text or voice input as an arbitrary opinion is stored in the folder t1 and the folder v1, and it is indicated that the number of answers is T and V, respectively.

  FIG. 18 is a flowchart illustrating an example of an operation of collecting opinions on the product 2 by the opinion collection system 1 according to the fourth embodiment. In FIG. 18, the same processes as those in FIG. 13 are given the same numbers.

  As in the third embodiment, prior to collecting opinions, an IC tag 21 that performs non-contact communication storing information such as a product ID is assigned to the product 2 for which opinions are to be collected. The storage unit 30 of the opinion collection server 3 stores related information as product information data 31 in association with the medium information 20. However, when the IC tag 21 stores (part of) related information, the (part) related information may not be stored.

  In the operation shown in FIG. 18, steps M2 to M4 of the opinion display person are the same as steps M2 to M4 of FIG. Further, Step B1 to Step B6 of the opinion collection device 11 are the same as those in FIG. However, in FIG. 18, the determination of the presence / absence of the medium information 20 (step B2) is omitted.

  When the opinion collection server 3 receives the medium information 20 and the displayer information (step S1), the opinion collection server 3 searches for related information corresponding to the product ID (step S11). Then, for example, referring to the questionnaire number corresponding to the product ID from the related information in FIG. 15, the related information as shown in FIG. 16 is transmitted to the opinion collection device 11 (step S12).

  The opinion collection device 11 receives the related information (step C1) and displays the information on the display unit 6 (step C2). When the opinion display person views the display and inputs an opinion (step M6), the control unit 12 of the opinion collection device 11 acquires an opinion from the input unit 7 (step C3). Then, the opinion is transmitted to the opinion collection server 3 (step C4).

  The opinion collection server 3 receives an opinion from the opinion collection device 11 (step S13), and combines the opinions included in the medium information 20 and stores them in the storage unit 30 together with the displayer information (step S2c). Then, the opinion collection server 3 searches for reward information (step S3), and transmits the reward information to the opinion collection device 11 (step S4).

  Steps B8 and B9 of the opinion collection device 11 and step M5 of the opinion display person are the same as in FIG. However, in FIG. 18, step B7 for accommodating the product is performed after the reward information is transmitted.

As described in the first or third embodiment, the collection unit 4 may not be provided. The installation location of the opinion collection device 10 is not limited, and may be a mobile terminal. The method of recording the opinion data on the IC tag 21 and the meaning thereof, the opinion data read from the IC tag 21, or the total result of the opinion are displayed on the display unit 6 to confirm the contents or change the opinion data. Or may be able to cancel. The use of the display unit 6 for various purposes is as described in the third embodiment.
Furthermore, various applications are possible by combining the display of the display unit 6 and the input received by the input unit 7. For example, the opinion data read from the IC tag 21 may be displayed so that the opinion display person can add, change, or delete (cancel) the opinion. Even if the IC tag 21 cannot change the data once recorded, the input data can be corrected by the input unit 7. Therefore, even if the mechanism of the IC tag 21 is simplified including printing on the product 2 (or container), more accurate opinions can be collected.

  As described above, according to the opinion collection system 1 according to the fourth embodiment, in addition to the opinion of the medium information 20, since the input of the opinion is received and collected directly from the opinion display person, the answer to the questionnaire, etc. Can get more detailed opinions.

  Other suitable modifications of the present invention include the following configurations.

Regarding the information storage medium according to the first aspect of the present invention,
Preferably, the storage means records the data by modifying a part of an electric circuit of the information storage medium.

  Preferably, the storage means includes any of cutting of a wiring, electrical connection of an open terminal, or change of a part of impedance included in the electric circuit.

  The storage means may record the data in an optically readable format.

  The storage means is an operation of cutting out a part of the information storage medium, an operation of bending a part of the information storage medium, an operation of cutting into the information storage medium, an operation of painting a part of the information storage medium with a writing instrument, The machine-readable data is recorded by an operation including either an operation of pushing a part of the information storage medium or an operation of removing a member held on a part of the information storage medium. .

  More preferably, the storage means removes the position or size of the cut portion, the position of the bent portion, the position where the cut is made, the portion to be painted with the writing instrument, the push portion, or the held member. It is characterized in that different data is recorded by changing the member.

Regarding the opinion collection system according to the second aspect of the present invention,
Preferably, the storage means records the data by modifying a part of an electric circuit of the information storage medium.

  Preferably, the storage means includes any of cutting of a wiring, electrical connection of an open terminal, or partial impedance change included in the electric circuit.

  The storage means may record the data in an optically readable format.

  The information storage medium or the product to which the information storage medium is attached or a container of the product may include displayer information collection means for collecting information about a person who has read the data by the reading means. .

  Preferably, the information storage medium or the product to which the information storage medium is attached or a container of the product is provided with a reward providing means for providing a reward to a person who has read the data by the reading means.

  Further, when the reading unit reads the data recorded in the storage unit, the data is stored in the reading unit by the information storage medium or the product to which the information storage medium is attached or the container of the product. You may provide the input means which receives the data input of the person who made it read.

  Preferably, the information storage device further includes information display means for displaying information related to the information storage medium or the product to which the information storage medium is attached or a container of the product.

  In addition, when the data recorded in the information storage medium is read by the reading means, the information storage medium or the product to which the information storage medium is attached or a collection means for storing the product container is further provided. May be.

Regarding the opinion collection method according to the third aspect of the present invention,
Preferably, the information storage medium or the product with the information storage medium or a container of the product includes a displayer information collection step of collecting information about a person who has read the data in the reading step. Features.

  Preferably, a reward providing step of providing a reward to the person who has read the data in the reading step by the information storage medium or the product or the product container to which the information storage medium is attached is provided.

  In addition, when the data recorded in the recording step is read in the reading step, the data is read in the reading step by the information storage medium or the product to which the information storage medium is attached or a container of the product. You may provide the input step which receives the data input of the person who made it read.

  Preferably, the information storage step further includes an information display step of displaying on the display means information related to the information storage medium or the product to which the information storage medium is attached or a container of the product.

  Note that when the data recorded in the information storage medium is read in the reading step, the information storage medium or the product to which the information storage medium is attached or a container of the product is stored in a recovery unit. May be further provided.

  According to the information storage medium, the opinion collection system, or the opinion collection method of the present invention, the two purposes of collecting opinions on the product or promoting the transmission of opinions by general consumers and physically collecting the tag attached to the product Can be achieved at the same time.

  In addition, the above-described hardware configuration and flowchart are examples, and can be arbitrarily changed and modified.

  The central part that collects opinions, which is composed of the control units 12, 33, the storage units 13, 30, the display unit 6, the input unit 7, the transmission / reception unit 8, etc., is not a dedicated system, but a normal computer system. It can be realized using. For example, a computer program for executing the above operation is stored and distributed in a computer-readable recording medium (flexible disk, CD-ROM, DVD-ROM, etc.), and the computer program is installed in the computer. Thus, the opinion collection devices 10 and 11 and the opinion collection server 3 that execute the above-described processing may be configured. Further, the computer program is stored in a storage device included in a server device on a communication network such as the Internet, and the opinion collection devices 10 and 11 and the opinion collection server 3 are configured by being downloaded by a normal computer system. Also good.

  When the functions of the opinion collection devices 10 and 11 are realized by sharing an OS (operating system) and an application program, or by cooperation between the OS and the application program, only the application program portion is recorded on a recording medium or a storage device. May be stored.

  It is also possible to superimpose a computer program on a carrier wave and distribute it via a communication network. For example, the computer program may be posted on a bulletin board (BBS, Bulletin Board System) on a communication network, and the computer program distributed via the network. The computer program may be started and executed in the same manner as other application programs under the control of the OS, so that the above-described processing may be executed.

It is a block diagram which shows the example of a structure of the opinion collection system which concerns on Embodiment 1 of this invention. 6 is a diagram illustrating an example of medium information according to the first embodiment. FIG. 2 is a diagram illustrating an example of a configuration of an information storage medium according to Embodiment 1. FIG. It is a figure which shows the example of a different structure of an information storage medium. It is a figure which shows the recording method from which the data of an information storage medium differ. It is a figure which shows the further different recording method of the data of an information storage medium. It is a figure which shows another recording method of the data of an information storage medium. It is a flowchart which shows an example of the operation | movement which collects the opinions with respect to goods by an opinion collection apparatus. It is a block diagram which shows the example of a structure of the opinion collection system which concerns on Embodiment 2 of this invention. 10 is a flowchart illustrating an example of an operation of collecting opinions according to the second embodiment. It is a block diagram which shows the example of a structure of the opinion collection system which concerns on Embodiment 3 of this invention. It is a figure which shows the example of merchandise information data. 12 is a flowchart illustrating an example of an operation of collecting opinions according to the third embodiment. It is a block diagram which shows the example of a structure of the opinion collection system which concerns on Embodiment 4 of this invention. It is a figure which shows the example of the merchandise information data which stored relevant information and reward information in association with merchandise ID. It is a figure which shows an example of merchandise information data. It is a figure which shows the example of opinion data. 14 is a flowchart illustrating an example of an operation of collecting opinions according to the fourth embodiment.

Explanation of symbols

1 Opinion collection system
2 products
3 Opinion collection server
4 collection department
5 Reading section
6 Display section
7 Input section
8 Transmitter / receiver
9 Communication Department
10 Opinion collection device
11 Opinion collection device
12 Control unit
13 Memory unit
20 Media information
21 Information storage media (IC tag)
23 (IC tag) body
24, 24a, 24b Extension 25a, 25b, 25c, 25d Terminal
26, 26a, 26b wiring
27a, 27b frame
28 pins
29 Cover
30 storage unit
31 Product information data
32 Opinion data
33 Control unit
34 Communication Department
80 Information storage media (owned media)

Claims (21)

An information storage medium attached to a product or a container of the product,
An information storage medium comprising storage means capable of recording machine-readable data in the information storage medium by external force.   The information storage medium according to claim 1, wherein the storage unit records the data by modifying a part of an electric circuit of the information storage medium.   3. The information storage according to claim 2, wherein the storage unit includes any one of cutting of a wiring, electrical connection of an open terminal, or changing a part of impedance included in the electric circuit. Medium.   The information storage medium according to claim 1, wherein the storage unit records the data in an optically readable format.   The storage means is an operation of cutting out a part of the information storage medium, an operation of bending a part of the information storage medium, an operation of cutting into the information storage medium, an operation of painting a part of the information storage medium with a writing instrument, The machine-readable data is recorded by an operation including either an operation of pushing a part of the information storage medium or an operation of removing a member held on a part of the information storage medium. The information storage medium according to claim 1.   The storage means changes a position or size of the cut portion, a position of the folding portion, a position where the cut is made, a portion to be painted with the writing instrument, the pushing portion, or a member to be removed from the held member. 6. The information storage medium according to claim 5, wherein different data is recorded. An information storage medium attached to the product or the container of the product;
Storage means capable of recording machine-readable data in the information storage medium by external force;
Data reading means for reading out the data recorded in the storage means together with the data recorded in the information storage medium for the information storage medium or the product or the container of the goods to which the information storage medium is attached;
An opinion collection system characterized by comprising:   8. The opinion collection system according to claim 7, wherein the storage unit records the data by modifying a part of an electric circuit of the information storage medium.   The opinion according to claim 8, wherein the storage means includes any of cutting of wiring, electrical connection of an open terminal, or changing of a part of impedance included in the electrical circuit. Collection system.   10. The opinion collection system according to claim 7, wherein the storage unit records the data in an optically readable format.   The information storage medium or the product to which the information storage medium is attached or a container of the product includes displayer information collection means for collecting information on a person who has read the data by the reading means. The opinion collection system according to any one of claims 7 to 10.   The information storage medium or the product to which the information storage medium is attached, or a container of the product, comprising a reward providing means for providing a reward to a person who has read the data by the reading means. Item 12. The opinion collection system according to any one of items 7 to 11.   When the reading unit reads the data recorded in the storage unit, the reading unit causes the reading unit to read the data by the information storage medium or the product to which the information storage medium is attached or a container of the product. The opinion collecting system according to claim 7, further comprising an input unit that receives data input of a person who has received the information.   The opinion according to any one of claims 7 to 13, further comprising information display means for displaying information related to the information storage medium or the product to which the information storage medium is attached or a container of the product. Collection system.   When the data recorded in the information storage medium is read by the reading means, the information storage medium or the product to which the information storage medium is attached or a collection means for storing the product container is further provided. The opinion collection system according to any one of claims 7 to 14, wherein the opinion collection system is characterized. A recording step of recording machine-readable data in storage means capable of recording data by external force of the information storage medium attached to the product or the product container;
A data reading step for reading the data recorded in the recording step for the information storage medium or the product to which the information storage medium is attached or a container of the product;
An opinion collection method characterized by comprising:   A displayer information collecting step of collecting information on the information storage medium or the product to which the information storage medium is attached or a container of the product, and collecting information related to a person who has read the data in the reading step; The opinion collecting method according to claim 16.   A reward providing step of providing a reward to the person who has read the data in the reading step by the information storage medium or the product or the container of the product to which the information storage medium is attached is provided. Item 16. The opinion collection method according to Item 16 or 17.   In the reading step, when the data recorded in the recording step is read, the data is read in the reading step by the information storage medium or the product to which the information storage medium is attached or a container of the product. The opinion collecting method according to any one of claims 16 to 18, further comprising an input step of accepting data input of a person who has received the information.   20. The information display step of displaying on the display means information related to the information storage medium or the product to which the information storage medium is attached or a container of the product. The opinion collection method described in.   A recovery step of storing the information storage medium or the product to which the information storage medium is attached or a container of the product in a recovery means when the data recorded in the information storage medium is read in the reading step; The opinion collecting method according to any one of claims 16 to 20, further comprising:

Images