JP2009245069A - User operation terminal, franchise add-on system, maker management device, computer program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a franchise add-on system which raises LTV (Life Time Value) and retention by automatically carrying out appropriate cross selling, even for an over the counter sale commodity like a tobacco pack which is not easy for a general user to access. <P>SOLUTION: When a general user performs input operation of a touch panel of a user operation terminal 100 annexed to a sales processor 200, a commodity selection screen TSG of hypermedia HPM is changed and displayed, and the over the counter sale commodity STP is selected. Sales commodity data TPD is searched with the commodity ID data TID and corresponding cross sell commodity data CPD is extracted, and a commodity selection screen TSG which carries out cross selling of the cross selling commodity CSP is also displayed. Consequently cross selling of the optimum cross selling commodity CSP can be automatically carried out, even if the over the counter sale commodity STP such as the tobacco pack which is not easy for the general user to access. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a user operation terminal, a franchise add-on system, a manufacturer management device, and a computer program that are used in a franchise store that sells over-the-counter products to which product ID data is assigned to general consumers.

  Currently, there are various sales methods for over-the-counter products, and one of them is cross selling. The cross selling means that when a general user desires to purchase a specific over-the-counter product, the simultaneous purchase of the over-the-counter product related to the over-the-counter product is recommended.

  Such cross-selling may be performed independently by a store worker, for example, or may be specified by a combination of specific over-the-counter products by a product shipping manufacturer.

  On the other hand, stores that sell over-the-counter products include franchise stores such as so-called convenience stores. In such a franchise store, various over-the-counter products are displayed and sold in so-called furniture and product racks.

  In the franchise stores as described above, sales processing devices called so-called POS (Point Of Sales) terminals and electronic cash registers are installed. This sales processing device performs sales processing with product ID data to which over-the-counter sales products are assigned, and generates sales history data.

  More specifically, a general sales processing apparatus has a keyboard unit and a barcode reader. On the other hand, a JAN (Japan Article Number) code, which is product ID data, is written as a bar code image and a number sequence text in the over-the-counter products.

  Therefore, the product ID data is input to the sales processing device and processed for sale by causing the barcode image to be optically read by the barcode reader or inputting the numeric text to the keyboard unit.

  The sales processing device of a franchise store as described above is connected to a headquarters management device of a so-called franchise headquarters. This headquarters management device receives and manages sales history data from the sales processing device.

  Furthermore, the sales history data collected by the headquarters management device of the franchise system in this way is provided online to, for example, a manufacturer management device installed in the merchandise shipping manufacturer of the over-the-counter sales products.

There are various proposals for supporting product sales at franchise stores as described above (see, for example, Patent Documents 1 to 5).
JP 2006-129268 A JP 2004-303228 A JP 2006-092384 A JP 2001-338345 A Japanese Patent Laid-Open No. 11-086135

  However, it is difficult to effectively perform cross selling at the franchise stores as described above. In other words, some over-the-counter products such as cigarette packs are displayed on furniture or product racks installed behind so-called cash registers that are not easily accessible by general users.

  Therefore, when a general user purchases such an over-the-counter product, the store worker at the store cash register is instructed to purchase the product verbally. In order to carry out cross selling in such a sales method, a store worker recommends a corresponding specific over-the-counter product corresponding to the over-the-counter product that the general user desires to purchase.

  However, the recommended over-the-counter merchandise is often not known to general users. In such a case, the over-the-counter products recommended by the store worker will be verbally explained to the general user, and a great deal of time and effort will be required for the store worker and the general user.

  For this reason, the LTV (Life Time Value) and the retention of the products sold in stores that are not easily accessible by general users as described above are reduced unnecessarily.

  The present invention has been made in view of the above-described problems, and it is possible to improve LTV and retention by appropriate cross-selling even for over-the-counter products such as cigarette packs that are not easily accessible by general users. A user operation terminal, a franchise add-on system, a manufacturer management device, and a computer program are provided.

  The first user operation terminal according to the present invention is provided in the vicinity of a sales processing device that generates sales history data by performing sales processing using product ID data individually installed in a plurality of franchise stores and given store sales products. A user operation terminal of a product shipping manufacturer, a touch panel that is input and operated by a general user, and a product storage unit that stores sales product data in which at least product ID data is set for each of a plurality of types of over-the-counter sales products; A cross-sell storage unit that stores cross-sell product data for each of a plurality of types of cross-selling products provided to a general user together with at least a part of a plurality of types of over-the-counter products, and stores over-the-counter products corresponding to general user input operations. Hypermedia that generates product ID data by displaying and displaying product selection screens selected in stages on the user operation terminal A media storage unit that stores information, a media display unit that switches and displays a stored hypermedia product selection screen on a touch panel in response to a general user input operation, and a storefront selected by the product selection screen that is switched and displayed It has a product search unit that searches sales product data with the product ID data of the sales product, and a cross-sell extraction unit that extracts cross-sell product data corresponding to the searched sales product data, and the media display unit is extracted The product selection screen for cross-selling the cross-selling product of the cross-selling product data is also displayed on the touch panel.

  The second user operation terminal according to the present invention is installed in the vicinity of a sales processing device that generates sales history data by performing sales processing with product ID data individually installed in a plurality of franchise stores and given store sales products. Management device that manages the sales history data of a touch screen that is input and operated by a general user and the over-the-counter products that are installed and sold at the product shipping manufacturer. A media acquisition unit for acquiring hypermedia that generates product ID data by causing a user operation terminal to display and output a product selection screen that selects store sales products in stages in response to an input operation of a general user A media display unit that switches and displays a hypermedia product selection screen on a touch panel in response to an input operation by a general user; An ID transmission unit that transmits the product ID data of the over-the-counter sales product selected on the product selection screen displayed in response to a specific input operation, and the media display unit transmits the product The product selection screen of the cross selling product provided together with the over-the-counter sales product by the cross-selling product data returned from the maker management apparatus corresponding to the ID data is also displayed on the touch panel.

  Therefore, the user operation terminal according to the present invention is provided near the sales processing device that generates sales history data by performing sales processing with product ID data individually installed in a plurality of franchise stores and given store sales products. The When an input operation is performed on the touch panel by a general user, a hypermedia product selection screen is switched and displayed in response to the input operation, and over-the-counter sales products are selected step by step. Sales merchandise data is searched with the merchandise ID data of the over-the-counter sales merchandise selected on the merchandise selection screen displayed in this way, and cross-sell merchandise data corresponding to the searched sales merchandise data is extracted. Then, a product selection screen for cross-selling the cross-selling product of the extracted cross-sell product data is also displayed on the touch panel. For this reason, even if it is an over-the-counter product that is not easily accessible by a general user, such as a cigarette pack, a cross-selling product corresponding to the over-the-counter product desired by the general user is automatically cross-selled.

  The user operation terminal as described above further includes a cross selling management unit that stores a combination of at least a part of the sales product data and at least a part of the cross cell product data as cross cell set data. Corresponding cross-sell product data may be extracted from cross-sell set data that matches the searched sales product data.

  In the user operation terminal as described above, the cross selling management unit stores a combination of a plurality of sales product data and at least one cross cell product data as cross cell set data, and the product search unit displays a product to be switched and displayed. A plurality of sales product data is searched with the product ID data of a plurality of over-the-counter sales products selected on the selection screen, and the cross-sell extraction unit corresponds to the cross-sell product data corresponding to the cross-sell set data that matches the searched plurality of sales product data. May be extracted.

  In the user operation terminal as described above, the product storage unit stores sales product data in which at least product ID data and various product attribute data are set for each of a plurality of types of over-the-counter sales products. The cross-sell product data in which the product attribute data is set may be stored, and the cross-sell extracting unit may extract the cross-sell product data in which the searched sales product data matches the product attribute data.

  In the user operation terminal as described above, the product storage unit stores sales product data in which at least product ID data and various product attribute data are set for each of a plurality of types of over-the-counter sales products. The sales product data may be stored as cross-sell product data, and the cross-sell extraction unit may extract cross-sell product data in which the searched sales product data matches the product attribute data.

  In the user operation terminal as described above, the product storage unit stores sales product data in which at least product ID data, various product attribute data, and sales price data are set for each of a plurality of types of over-the-counter sales products. The cross-sell extracting unit may extract cross-sell product data corresponding to the sales price data while the searched sales product data matches the product attribute data.

  Further, in the user operation terminal as described above, the cross-sell extracting unit sets the ratio between the sales price data of the over-the-counter sales product selected by the switching display of the product selection screen and the sales price data of the extracted cross-sell product data to a predetermined operation. Correspondingly, it may be switched in stages.

  Further, in the user operation terminal as described above, the user operation terminal transmits the product ID data of the over-the-counter sales product selected by the product selection screen displayed by switching to the sales processing device in response to a specific input operation. You may further have a provision part.

  In the user operation terminal as described above, the media display unit may cause the touch panel to display and output a product selection screen that presents the cross selling product together with the over-the-counter sales product selected by the input operation of the general user.

  In addition, in the user operation terminal as described above, the media display unit switches the product selection screen that presents the over-the-counter sales product selected by the input operation of the general user to the touch panel, and then selects the product selection that presents the cross-selling product. The screen may be switched and displayed.

  In the user operation terminal as described above, the user operation terminal further includes an ID acquisition unit that acquires the product ID data given to the over-the-counter sales product, and the media display unit acquires the acquired product ID data. A product selection screen corresponding to can be displayed on the touch panel.

  Further, in the user operation terminal as described above, at least a part of the over-the-counter sales product may be a cigarette pack.

  A first franchise add-on system according to the present invention includes a sales processing device that generates sales history data by performing sales processing using product ID data that is individually installed in a plurality of franchise stores and given store sales products, and product shipping. A franchise add-on system having a maker management device that manages sales history data of at-shop sales products that are installed at a maker and shipped and sold, and has a touch panel that is input and operated by a general user. A user operation terminal provided in the vicinity of the device, the user operation terminal includes a product storage unit for storing sales product data in which at least product ID data is set for each of a plurality of types of over-the-counter sales products, and a plurality of types Multiple types of cross-selling products offered to general users along with at least some of the products sold in stores A hyper-cell that generates cross-sell product data and generates product ID data by displaying on a user operation terminal a product selection screen that selects store sales products step by step in response to an input operation of a general user. Stored media storage unit, a media display unit that switches and displays the stored hypermedia product selection screen on the touch panel in response to general user input operations, and over-the-counter sales selected by the switched product selection screen A product search unit that searches for sales product data with the product ID data of the product, and a cross-sell extraction unit that extracts cross-sell product data corresponding to the searched sales product data, and the media display unit is extracted The product selection screen for cross-selling cross-selling products in the cross-sell product data is also displayed on the touch panel. To output.

  A second franchise add-on system according to the present invention includes a sales processing device that generates sales history data by performing sales processing on product ID data that is individually installed in a plurality of franchise stores and given store sales products, and product shipping. A franchise add-on system having a maker management device that manages sales history data of at-shop sales products that are installed at a maker and shipped and sold, and has a touch panel that is input and operated by a general user. The maker management device has a user operation terminal provided in the vicinity of the device, the maker management device stores a product storage unit that stores at least sales product data in which product ID data is set for each of a plurality of types of over-the-counter sales products, and a plurality of types Multiple types of cross-selling products offered to general users along with at least some of the products sold in stores A hyper-cell that generates cross-sell product data and generates product ID data by displaying on a user operation terminal a product selection screen that selects store sales products step by step in response to an input operation of a general user. A media storage unit for storing; and a data providing unit for providing at least stored hypermedia to the user operation terminal. The user operation terminal includes a media acquisition unit for acquiring hypermedia from the manufacturer management device; The media display unit that switches and displays the hypermedia product selection screen on the touch panel in response to an input operation by a general user, and the product ID data of the over-the-counter sales product selected by the switched product selection screen An ID transmission unit that transmits the information to the manufacturer management device in response to the operation. The ID receiving unit that receives the product ID data from the user operation terminal, the product search unit that searches the sales product data with the received product ID data, and extracts the cross-sell product data corresponding to the searched sales product data And a cross-sell extraction unit that returns the extracted cross-sell product data to the user operation terminal, and the user operation terminal includes a cross-section of the cross-sell product data returned by the media display unit from the manufacturer management device. A product selection screen for cross-selling selling products is also displayed on the touch panel.

  In the franchise add-on system as described above, the manufacturer management device further includes a cross selling management unit that stores a combination of at least a part of sales product data and at least a part of cross cell product data as cross cell set data. The cross-sell extraction unit may extract the corresponding cross-sell product data with cross-cell set data that matches the searched sales product data.

  Further, in the franchise add-on system as described above, the cross selling management unit stores a combination of a plurality of sales product data and at least one cross cell product data as cross cell set data, and the product search unit displays a product to be switched and displayed. A plurality of sales product data is searched with the product ID data of a plurality of over-the-counter sales products selected on the selection screen, and the cross-sell extraction unit corresponds to the cross-sell product data corresponding to the cross-sell set data that matches the searched plurality of sales product data. May be extracted.

  Further, in the franchise add-on system as described above, the product storage unit stores sales product data in which at least product ID data and various product attribute data are set for each of a plurality of types of over-the-counter sales products. The cross-sell product data in which the product attribute data is set may be stored, and the cross-sell extracting unit may extract the cross-sell product data in which the searched sales product data matches the product attribute data.

  Further, in the franchise add-on system as described above, the product storage unit stores sales product data in which at least product ID data and various product attribute data are set for each of a plurality of types of over-the-counter sales products. The sales product data may be stored as cross-sell product data, and the cross-sell extraction unit may extract cross-sell product data in which the searched sales product data matches the product attribute data.

  In the franchise add-on system as described above, the product storage unit stores sales product data in which at least product ID data, various product attribute data, and sales price data are set for each of a plurality of types of over-the-counter sales products. The cross-sell extracting unit may extract cross-sell product data corresponding to the sales price data while the searched sales product data matches the product attribute data.

  Further, in the franchise add-on system as described above, the cross-sell extracting unit sets a ratio between the sales price data of the over-the-counter sales product selected by the switching display of the product selection screen and the sales price data of the extracted cross-sell product data as a predetermined operation. Correspondingly, it may be switched in stages.

  In the franchise add-on system as described above, the user operation terminal transmits the product ID data of the over-the-counter sales product selected on the product selection screen to be switched to the sales processing device in response to a specific input operation. The sales processing apparatus may further include a providing unit, and the sales processing device may have a sales processing unit that generates a sales history data by performing a sales process on the over-the-counter sales product using the input product ID data.

  The manufacturer management device of the present invention is a manufacturer management device of the franchise add-on system of the present invention, a product storage unit for storing sales product data in which at least product ID data is set for each of a plurality of types of over-the-counter sales products, A cross-sell storage unit that stores cross-sell product data for each of a plurality of types of cross-selling products provided to general users together with at least a part of a plurality of types of over-the-counter products, and stores over-the-counter products in response to general user input operations A media storage unit for storing hypermedia for causing the user operation terminal to display and output a product selection screen to be selected and generating product ID data; and a data providing unit for providing at least stored hypermedia to the user operation terminal; Receiving the product ID data from the user operation terminal; Product search unit for searching sales product data with product ID data, cross-cell extraction unit for extracting cross-sell product data corresponding to the searched sales product data, and ID for returning the extracted cross-sell product data to the user operation terminal And a reply unit.

  A first computer program according to the present invention is a computer program for the user operation terminal according to the present invention, and stores product data in which at least product ID data is set for each of a plurality of types of over-the-counter sales products. Processing, cross-sell storage processing for storing cross-sell product data for each of a plurality of types of cross-selling products provided to general users together with at least a part of a plurality of types of over-the-counter sales products, and over-the-counter sales in response to general user input operations A product selection screen for selecting products in stages is displayed and output on a user operation terminal, and a media storage process for storing hypermedia that generates product ID data and a product selection screen for stored hypermedia are input by a general user. Media display processing for switching display on the touch panel corresponding to the operation, and switching A product search process for searching sales product data with the product ID data of the over-the-counter sales products selected on the displayed product selection screen, and a cross-sell extraction process for extracting cross-sell product data corresponding to the searched sales product data. As a media display process, a product selection screen for cross-selling the cross-selling product of the extracted cross-sell product data is also displayed on the touch panel.

  The second computer program of the present invention is a computer program for the user operation terminal of the present invention, and generally includes a media acquisition process for acquiring hypermedia from a manufacturer management apparatus and a product selection screen for the acquired hypermedia. Media display processing for switching display on the touch panel in response to user input operations, and product ID data of over-the-counter products selected on the switched product selection screen are sent to the manufacturer management device in response to specific input operations And a product selection screen for cross-selling the cross-selling product of the cross-selling product data returned from the manufacturer management device as a media display process.

  A third computer program according to the present invention is a computer program for the manufacturer management apparatus according to the present invention, and stores product data in which at least product ID data is set for each of a plurality of types of over-the-counter sales products. Processing, cross-sell storage processing for storing cross-sell product data for each of a plurality of types of cross-selling products provided to general users together with at least a part of a plurality of types of over-the-counter sales products, and over-the-counter sales in response to general user input operations A media storage process for storing hypermedia for generating product ID data by displaying and outputting a product selection screen for selecting products in stages, and data for providing at least the stored hypermedia to the user operation terminal Provision processing and I for receiving product ID data from the user operation terminal Receive processing, product search processing for searching sales product data with the received product ID data, cross-sell extraction processing for extracting cross-sell product data corresponding to the searched sales product data, ID reply processing for replying to the user operation terminal.

  The various components of the present invention only have to be formed so as to realize the function. For example, dedicated hardware that exhibits a predetermined function, franchise add-on in which a predetermined function is given by a computer program It can be realized as a predetermined function realized in the franchise add-on system by a system or a computer program, any combination thereof, or the like.

  In addition, the various components of the present invention do not have to be individually independent, a plurality of components are formed as a single member, and a single component is formed of a plurality of members. It may be that a certain component is a part of another component, a part of a certain component overlaps a part of another component, and the like.

  In addition, the hypermedia referred to in the present invention may have image data of a plurality of product selection screens that are switched and displayed by an input operation. Such hypermedia has, for example, part or all of moving image data, text data, audio data, operation icons, etc., and allows a data structure in which these are connected by hyperlinks.

  The user operation terminal according to the present invention is provided in the vicinity of a sales processing device that generates sales history data by performing sales processing using product ID data individually installed in a plurality of franchise stores and given store sales products. When an input operation is performed on the touch panel by a general user, a hypermedia product selection screen is switched and displayed in response to the input operation, and over-the-counter sales products are selected step by step. Sales merchandise data is searched with the merchandise ID data of the over-the-counter sales merchandise selected on the merchandise selection screen displayed in this way, and cross-sell merchandise data corresponding to the searched sales merchandise data is extracted. Then, a product selection screen for cross-selling the cross-selling product of the extracted cross-sell product data is also displayed on the touch panel. For this reason, even if it is an over-the-counter product that is not easily accessible by a general user, such as a cigarette pack, a cross-selling product corresponding to the over-the-counter product desired by the general user is automatically cross-selled. Therefore, LTV and retention can be improved by appropriate cross-selling, and loss of sales opportunities for new products can be prevented.

  An embodiment of the present invention will be described below with reference to the drawings. As shown in FIGS. 1 and 2, the franchise add-on system 1000 according to the present embodiment is a product that is individually installed in a convenience store CVS that is a plurality of franchise stores and is given a cigarette pack STP that is an over-the-counter product. Sales processing device 200 that performs sales processing with ID data TID and generates sales history data SRD, headquarter management device 300 that is installed in at least one franchise headquarters FCH and collects sales history data SRD, and is installed in a merchandise shipping manufacturer IFM And a manufacturer management device 500 that manages the sales history data SRD of the cigarette pack STP that has been shipped and sold at least.

  Therefore, as shown in FIG. 1, the sales processing device 200 performs sales processing of the cigarette pack STP using the input product ID data TID to generate sales history data SRD, and the generated sales history. A history transmission unit 220 that transmits the data SRD to the headquarters management apparatus 300.

  The headquarter management device 300 includes a history collection unit 310 that collects sales history data SRD from the sales processing devices 200 of a plurality of convenience stores CVS, and a history management unit 320 that manages the collected sales history data SRD. .

  Furthermore, the franchise add-on system 1000 according to the present embodiment has a touch panel 111 that is input and operated by a general user as shown in FIG. 4 and FIG. Also have.

  That is, the franchise add-on system 1000 according to the present embodiment includes a franchise system including a plurality of convenience store CVS sales processing devices 200 and at least one franchise headquarters FCH headquarters management device 300, and a manufacturer management device 500 of a merchandise shipping manufacturer IFM. And the user operation terminal 100 are added.

  Therefore, as shown in FIG. 1 and the like, the user operation terminal 100 according to the present embodiment stores a product storage unit 121 that stores sales product data TPD in which at least product ID data TID is set for each of a plurality of types of cigarette packs STP. A cross-sell storage unit 122 that stores cross-sell product data CPD for each of a plurality of types of cross-selling product CSP provided to a general user together with at least a part of a plurality of types of cigarette packs STP, and corresponding to an input operation of a general user A product storage screen 123 for selecting a cigarette pack STP step by step is displayed on the user operation terminal 100 and a media storage unit 123 for storing hypermedia that generates product ID data TID, and product selection of stored hypermedia. The screen TSG is displayed on the touch panel corresponding to general user input operations. 111, a media display unit 124 that switches and displays the product, a product search unit 125 that searches the product ID data TID of the cigarette pack STP selected by the switched product selection screen TSG, and the searched sales product A cross-sell extraction unit 126 that extracts cross-sell product data CPD corresponding to the data TPD.

  Then, the media display unit 124 of the user operation terminal 100 causes the touch panel 111 to display and output a product selection screen TSG for cross-selling the cross-selling product CSP of the extracted cross-sell product data CPD.

  Furthermore, the user operation terminal 100 according to the present embodiment also includes a cross selling management unit 127 that stores a combination of at least a part of the sales product data TPD and at least a part of the cross cell product data CPD as cross cell set data CSD.

  Therefore, as will be described in detail later, the cross-sell extracting unit 126 of the user operation terminal 100 extracts the corresponding cross-sell product data CPD with the cross-cell set data CSD that matches the searched sales product data TPD.

  Further, the media display unit 124 causes the touch panel 111 to display and output a product selection screen TSG that presents a recommended cross-selling product CSP together with the cigarette pack STP selected by an input operation of a general user.

  Furthermore, the user operation terminal 100 also includes an ID providing unit 128 that transmits the product ID data TID of the cigarette pack STP selected on the product selection screen TSG displayed by switching to the sales processing device 200 in response to a specific input operation. .

  More specifically, in the franchise add-on system 1000 of the present embodiment, the sales processing device 200 includes a so-called electronic cash register and a POS terminal, and as shown in FIG. 5, at least one sales register device is located at the store cash register location of the convenience store CVS. Is installed.

  As shown in FIG. 2, a store computer 400 is installed in the backyard of the convenience store CVS. The sales processing device 200 of the convenience store CVS is connected to the headquarter management device 300 of the franchise headquarters FCH via a store computer 400 and a secure communication network WAN such as a wide area LAN (Local Area Network).

  The headquarters management device 300 includes a POS server of a so-called franchise headquarters FCH, and collects and manages sales history data SRD from the sales processing devices 200 of a plurality of convenience stores CVS.

  However, in the franchise add-on system 1000 of this embodiment, as shown in FIGS. 2 and 5, the user operation terminals 100 are individually provided near the sales processing device 200 at the store cash register position of the convenience store CVS.

  In the franchise add-on system 1000 of the present embodiment, as shown in FIG. 2, for example, the user operation terminal 100 is managed by the manufacturer of the merchandise shipping manufacturer IFM via the sales processing device 200 or the head office management device 300, for example. It is connected to the device 500.

  Therefore, the manufacturer management device 500 includes a data storage unit that stores, for example, sales product data TPD, cross-sell product data CPD, hypermedia HPM, and cross-sell set data CSD registered in the user operation terminal 100 (not shown). ).

  Furthermore, the manufacturer management device 500 also includes a data providing unit that provides the user operation terminal 100 with the online sales product data TPD, cross-sell product data CPD, hypermedia HPM, and cross-sell set data CSD stored as described above. (Not shown). The manufacturer management apparatus 500 is implemented with a dedicated computer program MCP as shown in FIG. 2 in order to logically realize the above-described units.

  In addition, in this Embodiment, in order to demonstrate easily, the cigarette pack STP is illustrated as an over-the-counter sale product as mentioned above. Accordingly, the sales product data TPD has a data structure in which various product attribute data TAD and sales price data SVD of the cigarette pack STP are set for each product ID data TID such as tobacco brands.

  The cross-selling product CSP includes various products suitable for cross-selling with the cigarette pack STP, and includes, for example, a portable ashtray, a disposable writer, a cigarette case, and the like. The cross-selling product data CPD of such a cross-selling product CSP is also basically constructed in the same data structure as the sales product data TPD.

  The cross-sell set data CSD has a data structure in which cross-sell product data CPD to be cross-selled for each specific sales product data TPD is set. However, the sales product data TPD and the cross-sell product data CPD may actually be only the product ID data TID (not shown).

  As shown in FIGS. 3 and 4, the user operation terminal 100 in which various types of data as described above are provided from the manufacturer management apparatus 500 is attached to the touch panel 111, the cigarette pack STP, and the like that are input by a general user. A barcode reader 112 that optically reads a barcode image of the product ID data TID, as shown in FIG. 2, a computer unit 113 that integrally controls each unit corresponding to the installed computer program TCPTCP, a sales processing device 200, and data It has hardware such as a data communication unit 114 for communication.

  The respective units 121 to 121 are logically realized in the user operation terminal 100 by integrally controlling the respective units corresponding to the computer program TCP in which the computer unit 113 is mounted.

  For example, the product storage unit 121, the cross-cell storage unit 122, the media storage unit 123, and the cross-selling management unit 127 correspond to the function of the computer unit 113 recognizing the storage area of the memory device corresponding to the computer program TCP.

  The media display unit 124 corresponds to a function in which the computer unit 113 performs integrated control of image display and input operation of the touch panel 111 corresponding to the computer program TCP.

  As will be described in detail later, the product search unit 125 and the cross-sell extraction unit 126 correspond to a function for the computer unit 113 to search stored data corresponding to the computer program TCP. The ID providing unit 128 corresponds to a function of the computer unit 113 controlling the data communication of the data communication unit 114 corresponding to the computer program TCP.

  The computer program TCP of the user operation terminal 100 as described above includes, for example, a product storage process for storing sales product data TPD in which at least product ID data TID is set for each of a plurality of types of cigarette packs STP, and a plurality of types of cigarettes. A cross-cell storage process for storing cross-selling product data CPD for each of a plurality of types of cross-selling product CSP provided to a general user together with at least a part of the pack STP, and a cigarette pack STP in a stepwise manner corresponding to an input operation of the general user A media storage process for storing hypermedia for generating product ID data TID by causing the user operation terminal 100 to display and output a product selection screen TSG to be selected, and a general user input operation for the stored hypermedia product selection screen TSG Touch panel 1 corresponding to 1. Media display processing for switching display to 1, product search processing for searching sales product data TPD with product ID data TID of the cigarette pack STP selected on the product selection screen TSG to be switched, and searched sales product data TPD searched The cross-sell extraction process for extracting the cross-sell product data CPD is described so as to be executed by the user operation terminal 100.

  The computer program TCP described above also causes the touch panel 111 to display and output a product selection screen TSG for cross-selling the cross-selling product CSP of the extracted cross-sell product data CPD as a media display process.

  Further, the computer program TCP described above also causes the user operation terminal 100 to execute cross selling management processing for storing a combination of at least a part of the sales product data TPD and at least a part of the cross cell product data CPD as the cross cell set data CSD. It is described as follows.

  Therefore, in the above-described cross-sell extraction process, the corresponding cross-sell product data CPD is extracted from the cross-cell set data CSD that matches the searched sales product data TPD.

  The computer program TCP described above also includes an ID providing process for transmitting the product ID data TID of the cigarette pack STP selected on the product selection screen TSG to be displayed to the sales processing device 200 in response to a specific input operation. It is described to be executed by the user operation terminal 100.

  In the above-described media display process, a product selection screen TSG that presents a recommended cross-selling product CSP together with the cigarette pack STP selected by an input operation of a general user is displayed and output on the touch panel 111.

  Further, in the user operation terminal 100, the sales product data TPD, the cross-selling product data CPD, the hypermedia HPM, and the cross-selling set data CSD of the cigarette pack STP provided from the manufacturer management apparatus 500 are registered as computer resources as described above. .

  In the configuration as described above, the cigarette pack STP which is a storefront sale product of the convenience store CVS is displayed in a product rack or the like behind the so-called store cash register position as shown in FIG. Can be difficult.

  For this reason, a general user who wishes to purchase a cigarette pack STP has purchased the desired cigarette pack STP by verbally informing the store worker at the store cash register location of the cigarette brand and number.

  In this case, as shown in FIG. 6, since the product ID data TID is written as a barcode image in the cigarette pack STP, the store worker displays the barcode image of the cigarette pack STP as a barcode reader of the sales processing device 200. The product ID data TID is inputted by optically reading the data.

  Then, the sales process of the cigarette pack STP is executed with the product ID data TID, and the sales history data SRD is generated. The sales history data SRD is transmitted from the sales processing device 200 of the convenience store CVS to the headquarter management device 300 of the franchise headquarters FCH.

  This headquarters management device 300 collects and manages the sales history data SRD from the sales processing devices 200 of a large number of convenience stores CVS as described above so that it can be used for planning sales strategies and the like.

  Further, the manufacturer management device 500 of the merchandise shipping manufacturer IFM acquires, for example, the sales history data of the shipped cigarette pack STP from the headquarters management device 300 and manages it based on a contract with the franchise headquarters FCH. For this reason, the merchandise shipping manufacturer IFM can also use the sales history data SRD for planning a sales strategy for the cigarette pack STP to be shipped.

  However, in the franchise add-on system 1000 of this embodiment, as shown in FIG. 5, a user operation terminal 100 that is input by a general user is provided in the vicinity of the sales processing device 200 that is input by a store worker. .

  The user operation terminal 100 stores, for example, sales product data TPD and hypermedia HPM provided in advance from the manufacturer management device 500. In this state, as shown in FIG. 7, the user operation terminal 100 displays and outputs a product selection screen TSG in the initial state of the hypermedia HPM on the touch panel 111 (step S1).

  This initial product selection screen TSG includes, for example, “Cigarette brand A, tobacco brand B, tobacco brand C,... The main product name such as “” is displayed and output as an operation icon or the like of the appearance image of the cigarette pack STP (not shown).

  In addition, along with guidance messages such as “Please select the desired cigarettes by selecting the following conditions”, there are selection conditions such as “Long, Middle, Short”, “With menthol, without menthol”, “New product, best seller”, etc. It is displayed and output as an operation icon (not shown).

  Therefore, when the general user inputs an operation for the product selection screen TSG as described above as desired (step S2-Y), the product selection screen TSG is switched and displayed corresponding to the input operation (step S3).

  Then, when the product selection screen TSG in which the specific cigarette pack STP is determined by the input operation as described above is displayed (step S5-Y), a guidance message such as “Do you want to purchase this product” and Operation icons such as “decide to purchase, return one, return to top” and the like are displayed and output together with a pull-down menu for selecting the number (step S6).

  However, when the cigarette pack STP is selected on the product selection screen TSG by the input operation of the general user as described above, the user operation terminal 100 of the present embodiment searches the sales product data TPD with the product ID data TID. (Step S7).

  When cross selling of the cross selling product CSP is prepared corresponding to the sales product data TPD, the cross cell set data CSD is searched and detected (steps S8, S9-Y).

  The cross-sell product data CPD corresponding to the sales product data TPD is extracted from the cross-sell set data CSD detected in this way (step S10). Then, a product selection screen TSG for cross-selling the cross-selling product CSP of the extracted cross-sell product data CPD is also displayed and output on the touch panel 111 (step S11).

  In this case, for example, the product selection screen TSG of the sales product data TPD selected by the general user is reduced to one half and displayed and output in the upper half of the display screen, and in the lower half of the remaining half, A product selection screen TSG for cross-selling product data CPD is displayed and output (not shown).

  At this time, for example, guidance data such as “Would you like this product together? Why is it recommended?” Is displayed and output together with the sales price data SVD on the product selection screen TSG for cross selling.

  Therefore, when the general user inputs a purchase request of the cigarette pack STP selected by the input operation of the touch panel 111 together with a purchase request of the cross-sell product data CPD (step S12-Y), a product ID corresponding to the input operation is input. The data TID is transmitted from the user operation terminal 100 to the sales processing device 200 (step S13).

  As described above, the sales processing device 200 that receives the product ID data TID of the cigarette pack STP and the cross selling product CSP from the user operation terminal 100 allows the store worker to store the barcode image of the cigarette pack STP as described above. Similarly to the case where the 200 barcode reader is optically read and the number of purchases is input from the keyboard, the sales process of the cigarette pack STP and the cross selling product CSP is executed.

  For this reason, sales history data SRD is similarly generated and transmitted from the sales processing device 200 of the convenience store CVS to the headquarter management device 300 of the franchise headquarters FCH.

  At this time, in the sales history data SRD, for example, whether the sales process of the cigarette pack STP is caused by the input operation of the user operation terminal 100, or the cross-selling product CSP cross-selling with the cigarette pack STP is operated by the user operation. Various data such as whether the terminal 100 has been selected can also be included.

  As described above, even if the cigarette pack STP is selected on the product selection screen TSG by the general user input operation and the sales product data TPD is searched (steps S5 to S7), the cross selling of the cross selling product CSP is scheduled. The cross-sell set data CSD is not searched for the sales merchandise data TPD not yet acquired (step S9-N).

  Accordingly, in this case, only the product selection screen TSG of the sales product data TPD selected by the general user is displayed and output (step S6), and when the general user inputs a purchase request (step S12-Y), the product ID is displayed. Only the data TID is transmitted to the sales processing device 200 for sales processing (step S13).

  Further, the user operation terminal 100 automatically returns to the initial state in which the product selection screen TSG in the initial state is displayed and output when the state where there is no input operation by a general user has elapsed until a predetermined time (step S4-Y) (step S4-Y). S1).

  In the franchise add-on system 1000 according to the present embodiment, when a general user performs an input operation on the user operation terminal 100 provided in the vicinity of the sales processing device 200 as desired as described above, a hypermedia product corresponding to the input operation is provided. The selection screen TSG is switched and displayed, and the cigarette pack STP is selected step by step.

  The sales product data TPD is searched with the product ID data TID of the cigarette pack STP selected on the product selection screen TSG thus switched and displayed, and the cross-sell product data CPD corresponding to the searched sales product data TPD is extracted. . Then, a product selection screen TSG for cross-selling the cross-selling product CSP of the extracted cross-sell product data CPD is also displayed on the touch panel 111.

  For this reason, even with over-the-counter products such as cigarette packs STP that are not easily accessible by general users, cross-selling products CSP corresponding to cigarette packs STP desired by general users are automatically cross-selled. Therefore, LTV and retention can be improved by appropriate cross-selling, and loss of sales opportunities for new products can be prevented.

  In particular, the user operation terminal 100 according to the present embodiment stores a combination of at least a part of the sales product data TPD and at least a part of the cross-sell product data CPD as cross-cell set data CSD.

  And since the corresponding cross-sell product data CPD is extracted from the cross-sell set data CSD that matches the searched sales product data TPD, the optimum cross-selling product CSP for each cigarette pack STP can be reliably selected with a simple processing operation. Can do.

  Moreover, in the franchise add-on system 1000 of the present embodiment, the sales processing device corresponds to the specific input operation of the product ID data TID of the cigarette pack STP selected on the product selection screen TSG on which the user operation terminal 100 is switched and displayed. The cigarette pack STP is subjected to sales processing with the product ID data TID input to the sales processing device 200, and the sales history data SRD is generated.

  Therefore, the product ID data TID can be input to the sales processing device 200 without the general user instructing the store worker to verbally purchase the product. Therefore, even over-the-counter products such as cigarette packs STP that are not easily accessible by general users can be easily and quickly sold, and loss of sales opportunities for new products can be prevented.

  Further, unlike the conventional case, the sales history data SRD generated by the sales process as described above is used together with the product ID data TID of the cigarette pack STP and the user operation terminal 100 unlike the conventional case. Whether the cross-selling product CSP has been cross-selling can also be registered.

  For this reason, in the merchandise shipping manufacturer IFM, the effect of cross selling can be confirmed by the sales history data SRD acquired and accumulated from the head office management device 300 by the manufacturer management device 500, and a sales strategy incorporating cross selling more highly. Can be realized.

  More specifically, as shown in FIG. 8, manufacturer management apparatus 500 of merchandise shipping manufacturer IFM acquires sales history data SRD of cigarette pack STP (step T1-Y), and stores this sales history data SRD. (Step T2).

  In this state, for example, when a predetermined operation is executed (step T3-Y), the sales history data SRD is read (step T4), and the presence / absence and number of times of cross-selling are detected (step T5). .

  The detected cross selling data is aggregated (step T6) and analyzed by, for example, an existing data mining method (step T7). The analysis result is displayed and output as a graph or a table (step T8).

  For this reason, the manufacturer worker of the merchandise shipping manufacturer IFM can confirm the effect of cross-selling, and can realize a sales strategy that incorporates cross-selling at a higher level.

  In addition, in the user operation terminal 100 of the present embodiment, a product selection screen TSG that presents a recommended cross-selling product CSP together with the cigarette pack STP selected by an input operation of a general user is switched and displayed on the touch panel 111.

  For this reason, the general user can confirm the cross-selling product CSP to be cross-selled together with the cigarette pack STP selected as desired. Therefore, the desired cigarette pack STP and the cross selling product CSP can be compared at a glance.

  Furthermore, a hypermedia HPM product selection screen TSG for selecting the cigarette pack STP stepwise in response to the input operation is displayed and output on the touch panel 111 of the user operation terminal 100. Therefore, a general user can intuitively select a desired cigarette pack STP without requiring specialized skills.

  Moreover, the user operation terminal 100 automatically returns to the initial state when a state in which no input operation is performed by a general user has elapsed until a predetermined time. For this reason, even if the general user who completed or interrupted the product selection is separated from the user operation terminal 100, the next general user can input the user operation terminal 100 without any problem.

  In the franchise add-on system 1000 of the present embodiment, a general user can comfortably purchase a desired cigarette pack STP as described above. For this reason, LTV and retention of the cigarette pack STP can be improved.

  The present invention is not limited to the present embodiment, and various modifications are allowed without departing from the scope of the present invention. For example, in the above embodiment, the sales merchandise data TPD and the cross-sell set data CSD are illustrated as being completely managed separately.

  However, the cross-sell set data CSD can be set integrally with the sales merchandise data TPD. More specifically, as shown in FIG. 9, at least a part of such sales product data TPD also serves as cross-sell product data CPD.

  The sales product data TPD includes, for example, sales price data SVD, various product attribute data TAD such as “brand type” and “product type”, “cross-sell on / off”, “cross-sell product” for each product ID data TID such as tobacco brands. It has a data structure in which cross-cell set data CSD such as “designation”, “incentive on / off”, “incentive content”, “notification method”, etc. is set.

  When the sales merchandise data TPD as described above is selected on the merchandise selection screen TSG by the input operation of the general user as described above, the “cross sell” is confirmed. If “cross-selling” is set to ON, the cross-selling product data CPD set to “cross-selling product designation” is extracted. At this time, the setting content of “notification method” is also acquired, and the product selection screen TSG of the cross-selling product data CPD is displayed and output in accordance with the setting content.

  Furthermore, when the cross-sell product data CPD is extracted as described above, “incentive” is also confirmed. If this is on setting, the setting data of “incentive content” is displayed and output on the product selection screen TSG corresponding to the setting content of “notification method”.

  In this case, for example, it is possible to provide a sample cigarette pack STP and a novelty portable ashtray free of charge to a general user who purchases a cross selling product together with the cigarette pack STP.

  In the above embodiment, the user operation terminal 100 that has acquired the sales merchandise data TPD and the hypermedia HPM from the manufacturer management device 500 basically performs switching display of the product selection screen TSG corresponding to the input operation of a general user, cross-selling processing, and the like. It was illustrated that it is run standalone.

  However, the user operation terminal 100 and the manufacturer management device 500 may perform bi-directional communication in real time, and the switching display of the product selection screen TSG, cross-selling processing, and the like may be executed by the bi-directional communication.

  More specifically, in such a franchise add-on system (not shown), the manufacturer management device 500 stores sales product data TPD in which at least product ID data TID is set for each of a plurality of types of cigarette packs STP. Product storage unit 121, cross-cell storage unit 122 that stores cross-sell product data CPD for each of a plurality of types of cross-selling product CSP provided to a general user together with at least a part of a plurality of types of cigarette packs STP, and a general user input operation A media storage unit 123 that stores hypermedia that generates and outputs product ID data TID by causing the user operation terminal 100 to display and output a product selection screen TSG for selecting the cigarette pack STP stepwise in response to Hypermedia to user operation terminal 100 It has a data providing unit that provides, a.

  Therefore, the user operation terminal 100 includes a media acquisition unit that acquires hypermedia from the manufacturer management device 500 and a medium that switches and displays the acquired hypermedia product selection screen TSG on the touch panel 111 in response to an input operation by a general user. The display unit 124 and an ID transmission unit that transmits the product ID data TID of the cigarette pack STP selected on the product selection screen TSG to be switched and displayed to the manufacturer management apparatus 500 in response to a specific input operation.

  Further, the manufacturer management apparatus 500 includes an ID receiving unit that receives the product ID data TID from the user operation terminal 100, a product search unit that searches the sales product data TPD using the received product ID data TID, and the searched sales product. A cross-cell extraction unit that extracts the cross-cell product data CPD corresponding to the data TPD and an ID reply unit that returns the extracted cross-sell product data CPD to the user operation terminal 100 (not shown).

  Then, the user operation terminal 100 causes the touch panel 111 to display and output a product selection screen TSG for cross-selling the cross-selling product CSP of the cross-selling product data CPD returned from the maker management apparatus 500 by the media display unit 124.

  In such a franchise add-on system, the processing load of real-time communication between the manufacturer management device 500 and the user operation terminal 100 increases. However, the structure of the user operation terminal 100 can be simplified.

  In addition, the latest sales product data TPD, cross-sell product data CPD, hypermedia HPM, and the like can be provided to the user operation terminal 100 from the manufacturer management device 500 without requiring complicated updates.

  Further, in the above embodiment, the user operation terminal 100 stores a combination of at least a part of the sales product data TPD and at least a part of the cross-sell product data CPD as cross-cell set data CSD, and matches the searched sales product data TPD. An example of extracting the corresponding cross-sell product data CPD from the cross-sell set data CSD is illustrated.

  However, in the franchise add-on system (not shown) in which the user operation terminal 100 and the manufacturer management device 500 perform data communication in real time as described above, the manufacturer management device 500 includes at least a part of the sales product data TPD and the cross-sell product data CPD. The user operation terminal 100 may extract the corresponding cross-cell product data CPD from the cross-cell set data CSD that matches the searched sales product data TPD.

  Furthermore, in the franchise add-on system that extracts the cross-sell product data CPD from the cross-sell set data CSD as described above, the cross-selling management unit 127 uses a combination of a plurality of sales product data TPD and at least one cross-sell product data CPD as a cross-cell set It may be stored as data CSD (not shown).

  In this case, the product search unit 125 searches for the plurality of sales product data TPD with the product ID data TID of the plurality of cigarette packs STP selected on the product selection screen TSG to be switched and displayed, and the cross-sell extraction unit 126 is searched. The corresponding cross-sell product data CPD may be extracted from the cross-cell set data CSD that matches a plurality of sales product data TPD.

  In such a franchise add-on system, a cross-selling product CSP can be recommended corresponding to a combination of a plurality of cigarette packs STP, so that more effective cross-selling can be expected.

  Moreover, in the said form, it assumed that the tobacco pack STP and cross selling product CSP which are over-the-counter sales products differ completely. However, some or all of the cross selling product CSP may be an over-the-counter product such as a cigarette pack STP.

  For example, an over-the-counter product selected by a general user may be a cigarette pack STP for pack sales, and a cross-selling product CSP recommended correspondingly may be a cigarette carton of the same cigarette pack STP. In this case, cross-selling can be easily performed with good accuracy by using the purchase of a pack and the purchase of a carton, which are purchase forms specific to the tobacco pack STP.

  Further, in the above embodiment, the product storage unit 121 stores sales product data TPD in which at least product ID data TID and various product attribute data TAD are set for each of a plurality of types of cigarette packs STP.

  Therefore, the cross-sell storage unit 122 also stores the cross-sell product data CPD in which the product attribute data TAD is set, and the cross-sell extraction unit 126 stores the cross-sell product data CPD in which the searched sales product data TPD and the product attribute data TAD match. It may be extracted.

  In this case, an appropriate cross-selling product CSP can be automatically selected corresponding to the product attribute data TAD of the cigarette pack STP without generating the cross-cell set data CSD in advance.

  Further, in such a franchise add-on system, as described above, the cross-cell storage unit 122 stores at least a part of the sales product data TPD as the cross-sell product data CPD, and the sales product data TPD and the product searched by the cross-sell extraction unit 126 Cross-sell product data CPD with which attribute data TAD matches may be extracted.

  In this case, it is possible to simply recommend the correlated cigarette pack STP as a cross selling product CSP to a general user who has selected a specific cigarette pack STP, and expect effective cross selling.

  Further, the product storage unit 121 stores sales product data TPD in which at least product ID data TID, various product attribute data TAD, and sales price data SVD are set for each of a plurality of types of cigarette packs STP, and a cross-sell extraction unit 126 may extract cross-sell product data CPD corresponding to the sales price data SVD while the searched sales product data TPD and the product attribute data TAD match.

  In this case, for example, it is possible to simply recommend a cigarette pack STP that is correlated and equivalent in price to a general user who has selected a specific cigarette pack STP as a cross-selling product CSP, and expect effective cross-selling. Can do.

  Further, in such a franchise add-on system, the cross-sell extracting unit 126 has a ratio between the sales price data SVD of the cigarette pack STP selected by the switching display of the product selection screen TSG and the sales price data SVD of the extracted cross-sell product data CPD. May be switched stepwise corresponding to a predetermined operation.

  In this case, the sales price ratio between the cigarette pack STP selected by the general user and the cross selling product CSP recommended by the convenience store CVS can be set in advance.

  For this reason, it is possible to prevent a problem that an unrealistic cross selling product CSP is recommended, and to improve the satisfaction rate of general users and improve the success rate of cross selling.

  Further, in the above embodiment, the product selection screen TSG that presents the recommended cross-selling product CSP together with the cigarette pack STP selected by the general user's input operation is also displayed on the touch panel 111.

  However, after the user operation terminal 100 switches and displays the product selection screen TSG that presents the cigarette pack STP selected by the general user input operation on the touch panel 111, the product selection screen TSG that presents the recommended cross-selling product CSP. May be switched and displayed.

  In this case, after the display output of the product selection screen TSG of the cigarette pack STP selected by the general user is completed, the product selection screen TSG of the cross selling product CSP is displayed and output.

  For this reason, it can suppress giving an unpleasant feeling to a general user, and since a plurality of product selection screens TSG are displayed and output in a time division manner, all of the plurality of product selection screens TSG are displayed and output on the touch panel 111 in full size. Can do.

  Further, in the above embodiment, the user operation terminal 100 transmits the product ID data TID of the cigarette pack STP selected on the product selection screen TSG to be switched and displayed to the sales processing device 200 corresponding to the specific input operation, and sales processing is performed. Only the case where the apparatus 200 sells the cigarette pack STP with the input product ID data TID to generate the sales history data SRD is illustrated.

  However, when the user operation terminal 100 transmits the product ID data TID of the cross-selling product CSP to the sales processing device 200, the user operation terminal 100 also transmits predetermined novelty provision data, and the sales processing device 200 uses the input product ID data TID. The novelty provision data may be notified and output when the cigarette pack STP is sold (not shown).

  In this case, it becomes possible to provide novelty goods such as portable ashtrays and writers as services to general users who purchase not only the selected cigarette pack STP but also the cross selling product CSP. Note that the transmission of the novelty provision data as described above may be turned on / off in response to a predetermined operation.

  In the above embodiment, the user operation terminal 100 has the barcode reader 112 as an example. Therefore, such a user operation terminal 100 acquires the product ID data TID assigned to the cigarette pack STP by the barcode reader 112, and displays the product selection screen TSG corresponding to the acquired product ID data TID on the touch panel 111. It may be displayed.

  More specifically, a general user who wishes to purchase a specific brand of cigarette pack STP may have the cigarette pack STP. Therefore, for example, a guidance message such as “If you have a cigarette that you want to purchase, make the barcode face the reader on the right side” is also displayed and output on the product selection screen TSG in the initial state described above. (Not shown).

  Therefore, when the barcode image of the cigarette pack STP held by a general user is made to face the handy-type barcode reader 112 of the user operation terminal 100, the product ID data TID is input to the user operation terminal 100.

  In this case, the user operation terminal 100 immediately switches and displays the product selection screen TSG in which the cigarette pack STP is confirmed. For this reason, a general user possessing a cigarette pack STP that he / she wishes to purchase can easily input a purchase request for the desired cigarette pack STP without performing an input operation on the user operation terminal 100.

  Furthermore, in the said form, it illustrated that the user operation terminal 100 acquires the product ID data TID from the barcode image of the cigarette pack STP by the barcode reader 112. However, the user operation terminal may capture the appearance of the cigarette pack STP with a CCD camera (not shown) and generate the product ID data TID by image recognition.

  In addition, the user operation terminal may acquire the product ID data TID by imaging the two-dimensional code of the cigarette pack STP (not shown). A two-dimensional code such as a so-called QR code (registered trademark) can record a large amount of data by simple printing.

  Therefore, the product ID data TID of novelty goods such as portable ashtrays is also recorded in the two-dimensional code of the cigarette pack STP, and the product ID data TID of the novelty goods is acquired by the user operation terminal together with the product ID data TID of the cigarette pack STP. It may be allowed (not shown).

  In this case, if the general user faces the two-dimensional code of the cigarette pack STP to the user operation terminal, the merchandise ID data TID of the free novelty goods together with the merchandise ID data TID of the cigarette pack STP is sent from the sales processing device 200 to the store worker. Is also output. For this reason, a novelty goods can be provided to the general user who purchases the cigarette pack STP, without requiring a special consideration etc. for a general user and a shop worker.

  Moreover, in the said form, it illustrated that the handy type barcode reader 112 was connected to the touch panel 111 of the user operation terminal 100 with the curl code. However, a barcode reader may be built in the front side of the touch panel 111 (not shown).

  In addition, the user operation terminal has an input device such as a barcode reader, a magnetic reader, or an RFID (Radio Frequency Identification) reader, and acquires product ID data TID from the barcode, magnetic stripe, or RFID chip of the cigarette pack STP. (Not shown).

  Furthermore, in order to simplify the description in the above embodiment, only the case where the user operation terminal 100 displays and outputs the product selection screen TSG of the cigarette pack STP as the over-the-counter sales product by the hypermedia HPM is illustrated. However, the franchise add-on system of the present invention can be applied to various over-the-counter merchandise selected by general user input operations.

  Moreover, in the said form, when the input operation was not detected, the user operation terminal 100 illustrated outputting the product selection screen TSG of an initial state on the touch panel 111 after progress of predetermined time.

  However, when the sales processing is executed with the product ID data TID transmitted from the user operation terminal 100 to the sales processing device 200, the sales processing device 200 returns the completion of the sales, so that the user operation terminal 100 returns to the initial state. May be.

  Furthermore, in the present embodiment, it is exemplified that each unit such as the user operation terminal 100 and the manufacturer management apparatus 500 is logically realized as various functions by a computer program. However, each of these units can be formed as unique hardware, or can be realized as a combination of software and hardware.

  Needless to say, the above-described embodiment and a plurality of modifications can be combined within a range in which the contents do not conflict with each other. Further, in the above-described embodiments and modifications, the structure of each part has been specifically described, but the structure and the like can be changed in various ways within a range that satisfies the present invention.

It is a schematic diagram which shows the logical structure of the franchise add-on system of embodiment of this invention. It is a block diagram which shows the physical structure of a franchise add-on system. It is a block diagram which shows the physical structure of a user operation terminal. It is a perspective view which shows the external appearance of a user operation terminal. It is a typical perspective view which shows the internal layout of the convenience store which is a franchise store. It is a perspective view which shows the external appearance of the tobacco pack which is a shop front sale product. It is a flowchart which shows the data processing method of a user operation terminal. It is a flowchart which shows the data processing method of a maker management apparatus. It is a schematic diagram which shows the data structure of the sales merchandise data of the franchise add-on system of one modification.

Explanation of symbols

100 User operation terminal 111 Touch panel 112 Bar code reader 113 Computer unit 114 Data communication unit 121 Product storage unit 122 Cross-cell storage unit 123 Media storage unit 124 Media display unit 125 Product search unit 126 Cross-sell extraction unit 127 Cross-selling management unit 128 ID provision unit 200 Sales Processing Unit 210 Sales Processing Unit 220 History Transmission Unit 300 Central Management Device 310 History Collection Unit 320 History Management Unit 400 Store Computer 500 Manufacturer Management Device 1000 Franchise Add-on System CPD Cross-Sell Product Data CSD Cross-Sell Set Data CSP Cross-Selling Product CVS Convenience Store FCH Franchise Headquarters HPM Hypermedia IFM Product Shipment Manufacturer SRD Sales History Data STP Bakopak SVD Sales price data TAD Product attribute data TCP Computer program TID Product ID data TPD Sales product data TSG Product selection screen

Claims (26)

User operation of a product shipping maker that is installed in the vicinity of a sales processing device that generates sales history data by processing sales using product ID (Identity) data that is individually installed in a plurality of franchise stores and given store sales products A terminal,
A touch panel input by a general user;
A product storage unit for storing sales product data in which at least the product ID data is set for each of a plurality of types of over-the-counter sales products;
A cross-sell storage unit that stores cross-sell product data for each of a plurality of types of cross-selling products provided to a general user together with at least a part of the plurality of types of over-the-counter sales products;
A media storage unit for storing hypermedia for generating and outputting the product ID data by causing the user operation terminal to display and output a product selection screen for selecting the over-the-counter sales product in stages in response to the input operation of the general user;
A media display unit that switches and displays the product selection screen of the stored hypermedia on the touch panel in response to the input operation of the general user;
A product search unit for searching the sales product data with the product ID data of the over-the-counter sales product selected by the product selection screen displayed in a switched manner;
A cross-sell extraction unit that extracts the cross-sell product data corresponding to the searched sales product data,
The media display unit is a user operation terminal that causes the touch panel to display and output the product selection screen for cross-selling the cross-selling product of the extracted cross-sell product data. This is a user operation terminal of a merchandise shipping manufacturer that is installed near a sales processing device that generates sales history data by performing sales processing with product ID data that is individually installed in a plurality of franchise stores and given store sales products. And
A touch panel input by a general user;
The over-the-counter sales product is selected in a stepwise manner corresponding to the input operation of the general user from the maker management device that manages the sales history data of the over-the-counter sales product that is installed and sold at the merchandise shipping manufacturer. A media acquisition unit that displays a product selection screen on the user operation terminal and acquires hypermedia that generates the product ID data;
A media display unit that switches and displays the product selection screen of the acquired hypermedia on the touch panel in response to the input operation of the general user;
An ID transmission unit that transmits the product ID data of the over-the-counter sales product selected by the product selection screen displayed by switching to the manufacturer management device in response to a specific input operation,
The media display unit also displays on the touch panel the product selection screen of the cross-selling product provided together with the over-the-counter product in cross-sell product data returned from the manufacturer management device in response to the transmitted product ID data. User operation terminal to be made. A cross selling management unit for storing a combination of at least a part of the sales product data and at least a part of the cross sell product data as cross sell set data;
The user operation terminal according to claim 1, wherein the cross-sell extracting unit extracts the cross-sell product data corresponding to the cross-sell set data that matches the searched sales product data. The cross selling management unit stores a combination of a plurality of sales product data and at least one cross sell product data as the cross sell set data,
The product search unit searches a plurality of the sales product data with the product ID data of the plurality of over-the-counter sales products selected by the product selection screen displayed by switching,
The user operation terminal according to claim 3, wherein the cross-sell extracting unit extracts the cross-sell product data corresponding to the cross-sell set data that matches the plurality of searched sales product data. The product storage unit stores sales product data in which at least the product ID data and various product attribute data are set for each of a plurality of types of over-the-counter sales products.
The cross-sell storage unit stores the cross-sell product data in which the product attribute data is set,
The user operation terminal according to claim 1, wherein the cross-sell extracting unit extracts the cross-sell product data in which the searched sales product data and the product attribute data match. The product storage unit stores sales product data in which at least the product ID data and various product attribute data are set for each of a plurality of types of over-the-counter sales products.
The cross-sell storage unit stores at least a part of the sales product data as the cross-sell product data,
The user operation terminal according to claim 5, wherein the cross-sell extracting unit extracts the cross-sell product data in which the searched sales product data and the product attribute data match. The product storage unit stores sales product data in which at least the product ID data, various product attribute data, and sales price data are set for each of a plurality of types of over-the-counter sales products.
The user operation terminal according to claim 6, wherein the cross-sell extracting unit extracts the cross-sell product data corresponding to the sales price data while the searched sales product data matches the product attribute data.   The cross-sell extracting unit is configured to step by step corresponding to a predetermined operation a ratio between the sales price data of the over-the-counter sales product selected by switching display of the product selection screen and the sales price data of the cross-sell product data to be extracted. The user operation terminal according to claim 7, wherein the user operation terminal is switched to.   The user operation terminal further includes an ID providing unit that transmits the product ID data of the over-the-counter sales product selected on the product selection screen displayed by switching to the sales processing device in response to a specific input operation. The user operation terminal according to any one of claims 1 to 8.   The said media display part displays and outputs the said product selection screen which shows the said cross selling product with the said store selling product selected by the said general user's input operation on the said touch panel. The user operation terminal described.   The media display unit switches and displays the product selection screen for presenting the cross-selling product after switching the product selection screen for presenting the over-the-counter sales product selected by the input operation of the general user on the touch panel. The user operation terminal according to any one of claims 1 to 9. The user operation terminal further includes an ID acquisition unit that acquires the product ID data assigned to the over-the-counter sales product,
The user operation terminal according to any one of claims 1 to 11, wherein the media display unit causes the touch panel to display and output the product selection screen corresponding to the acquired product ID data.   The user operation terminal according to any one of claims 1 to 12, wherein at least a part of the over-the-counter merchandise includes a cigarette pack. A sales processing device that generates sales history data by performing sales processing with product ID data that is individually installed in multiple franchise stores and is given over-the-counter sales products, and is installed and sold at least at the product shipping manufacturer A franchise add-on system having a manufacturer management device that manages the sales history data of the over-the-counter products,
A user operation terminal that is provided near the sales processing apparatus with a touch panel that is input and operated by a general user,
The user operation terminal is a general user together with a product storage unit for storing sales product data in which at least the product ID data is set for each of a plurality of types of the over-the-counter sales products, and at least a part of the plurality of types of the over-the-counter sales products. A cross-sell storage unit for storing cross-sell product data for each of a plurality of types of cross-selling products provided to the user, and a product selection screen for selecting the over-the-counter sales product step by step in response to the input operation of the general user. A media storage unit for storing hypermedia that is displayed on a terminal and generates the product ID data, and the product selection screen of the stored hypermedia is switched to the touch panel in response to an input operation of the general user. Before the media display section to be displayed and the product selection screen to be switched and displayed It has a product search unit for searching the sales product data the commodity ID data of the over-the-counter commodity, and cross-selling extractor for extracting the cross-sell product data corresponding to the retrieved the sold commodity data, and
The media display unit is a franchise add-on system that displays and outputs the product selection screen for cross-selling the cross-selling product of the extracted cross-sell product data on the touch panel. A sales processing device that generates sales history data by performing sales processing with product ID data that is individually installed in multiple franchise stores and is given over-the-counter sales products, and is installed and sold at least at the product shipping manufacturer A franchise add-on system having a manufacturer management device that manages the sales history data of the over-the-counter products,
A user operation terminal that is provided near the sales processing apparatus with a touch panel that is input and operated by a general user,
The manufacturer management device includes a product storage unit that stores sales product data in which at least the product ID data is set for each of a plurality of types of the over-the-counter sales products, and a general user together with at least a part of the plurality of types of the over-the-counter sales products. A cross-sell storage unit for storing cross-sell product data for each of a plurality of types of cross-selling products provided to the user, and a product selection screen for selecting the over-the-counter sales product step by step in response to the input operation of the general user. A media storage unit that stores the hypermedia that is displayed on the terminal and generates the product ID data; and a data providing unit that provides at least the stored hypermedia to the user operation terminal;
The user operation terminal switches and displays a media acquisition unit that acquires the hypermedia from the manufacturer management device and the product selection screen of the acquired hypermedia on the touch panel corresponding to the input operation of the general user. A media display unit, and an ID transmission unit that transmits the product ID data of the over-the-counter sales product selected on the product selection screen to be switched and displayed to the manufacturer management device in response to a specific input operation. ,
The manufacturer management device includes: an ID receiving unit that receives the product ID data from the user operation terminal; a product search unit that searches the sales product data with the received product ID data; and the searched sales product data A cross-sell extraction unit that extracts the cross-sell product data in response to the ID, and an ID reply unit that returns the extracted cross-sell product data to the user operation terminal,
The user operation terminal is a franchise add-on system in which the media display unit displays and outputs the product selection screen for cross-selling the cross-selling product of the cross-selling product data returned from the manufacturer management device on the touch panel. The manufacturer management device further includes a cross selling management unit that stores a combination of at least a part of the sales product data and at least a part of the cross cell product data as cross cell set data,
The franchise add-on system according to claim 15, wherein the cross-sell extracting unit extracts the cross-sell product data corresponding to the cross-sell set data that matches the searched sales product data. The cross selling management unit stores a combination of a plurality of sales product data and at least one cross sell product data as the cross sell set data,
The product search unit searches a plurality of the sales product data with the product ID data of the plurality of over-the-counter sales products selected by the product selection screen displayed by switching,
The franchise add-on system according to claim 16, wherein the cross-sell extracting unit extracts the cross-sell product data corresponding to the cross-sell set data that matches the plurality of searched sales product data. The product storage unit stores sales product data in which at least the product ID data and various product attribute data are set for each of a plurality of types of over-the-counter sales products.
The cross-sell storage unit stores the cross-sell product data in which the product attribute data is set,
The franchise add-on system according to claim 14 or 15, wherein the cross-sell extracting unit extracts the cross-sell product data in which the searched sales product data matches the product attribute data. The product storage unit stores sales product data in which at least the product ID data and various product attribute data are set for each of a plurality of types of over-the-counter sales products.
The cross-sell storage unit stores at least a part of the sales product data as the cross-sell product data,
The franchise add-on system according to claim 17, wherein the cross-sell extracting unit extracts the cross-sell product data in which the searched sale product data and the product attribute data match. The product storage unit stores sales product data in which at least the product ID data, various product attribute data, and sales price data are set for each of a plurality of types of over-the-counter sales products.
The franchise add-on system according to claim 19, wherein the cross-sell extracting unit extracts the cross-sell product data corresponding to the sales price data while the searched sales product data matches the product attribute data.   The cross-sell extracting unit is configured to step by step corresponding to a predetermined operation a ratio between the sales price data of the over-the-counter sales product selected by switching display of the product selection screen and the sales price data of the cross-sell product data to be extracted. The franchise add-on system according to claim 20, wherein the franchise add-on system is switched to. The user operation terminal further includes an ID providing unit that transmits the product ID data of the over-the-counter sales product selected on the product selection screen displayed by switching to the sales processing device in response to a specific input operation. And
The franchise add-on according to any one of claims 14 to 21, wherein the sales processing device includes a sales processing unit that generates the sales history data by performing sales processing of the over-the-counter sales products using the input product ID data. system. The manufacturer management device of the franchise add-on system according to claim 15,
A product storage unit for storing sales product data in which at least the product ID data is set for each of a plurality of types of over-the-counter sales products;
A cross-sell storage unit that stores cross-sell product data for each of a plurality of types of cross-selling products provided to a general user together with at least a part of the plurality of types of over-the-counter sales products;
A media storage unit for storing hypermedia for generating and outputting the product ID data by causing the user operation terminal to display and output a product selection screen for selecting the over-the-counter sales product in stages in response to the input operation of the general user;
A data providing unit for providing at least the stored hypermedia to the user operation terminal;
An ID receiving unit for receiving the product ID data from the user operation terminal;
A product search unit for searching the sales product data with the received product ID data;
A cross-sell extraction unit that extracts the cross-sell product data corresponding to the searched sales product data;
An ID reply unit that returns the extracted cross-sell product data to the user operation terminal;
Manufacturer management device with A computer program for a user operation terminal according to claim 1,
Product storage processing for storing sales product data in which at least the product ID data is set for each of a plurality of types of over-the-counter sales products;
A cross-sell storage process for storing cross-sell product data for each of a plurality of types of cross-selling products provided to a general user together with at least a part of the plurality of types of over-the-counter sales products;
A media storage process for storing hypermedia for generating and outputting the product ID data by causing the user operation terminal to display and output a product selection screen for selecting the over-the-counter sales product in stages in response to the input operation of the general user;
A media display process for switching and displaying the stored product selection screen of the hypermedia on the touch panel in response to the input operation of the general user;
A product search process for searching the sales product data with the product ID data of the over-the-counter sales product selected by the product selection screen displayed in a switched manner;
A cross-sell extraction process that extracts the cross-sell product data corresponding to the searched sales product data,
A computer program for causing the touch panel to display and output the product selection screen for cross-selling the cross-selling product of the extracted cross-sell product data as the media display process. A computer program for a user operation terminal according to claim 2,
Media acquisition processing for acquiring the hypermedia from the manufacturer management device;
Media display processing for switching and displaying the product selection screen of the acquired hypermedia on the touch panel corresponding to the input operation of the general user;
An ID transmission process for transmitting the product ID data of the over-the-counter sales product selected by the product selection screen displayed in a switching manner to the manufacturer management device in response to a specific input operation,
A computer program for causing the touch panel to display and output the product selection screen for cross-selling the cross-selling product of the cross-selling product data returned from the manufacturer management device as the media display processing. A computer program for the manufacturer management device according to claim 23,
Product storage processing for storing sales product data in which at least the product ID data is set for each of a plurality of types of over-the-counter sales products;
A cross-sell storage process for storing cross-sell product data for each of a plurality of types of cross-selling products provided to a general user together with at least a part of the plurality of types of over-the-counter sales products;
A media storage process for storing hypermedia for generating and outputting the product ID data by causing the user operation terminal to display and output a product selection screen for selecting the over-the-counter sales product in stages in response to the input operation of the general user;
A data providing process for providing at least the stored hypermedia to the user operation terminal;
ID reception processing for receiving the product ID data from the user operation terminal;
A product search process for searching the sales product data with the received product ID data;
A cross-sell extraction process for extracting the cross-sell product data corresponding to the searched sales product data;
An ID reply process for returning the extracted cross-sell product data to the user operation terminal;
A computer program comprising:

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