JP2009205679A - 活動ベースの広告のための不確定特定方法 - Google Patents
活動ベースの広告のための不確定特定方法 Download PDFInfo
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- JP2009205679A JP2009205679A JP2009043804A JP2009043804A JP2009205679A JP 2009205679 A JP2009205679 A JP 2009205679A JP 2009043804 A JP2009043804 A JP 2009043804A JP 2009043804 A JP2009043804 A JP 2009043804A JP 2009205679 A JP2009205679 A JP 2009205679A
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- 238000000034 method Methods 0.000 title claims abstract description 22
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M3/00—Automatic or semi-automatic exchanges
- H04M3/42—Systems providing special services or facilities to subscribers
- H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
- H04M3/4872—Non-interactive information services
- H04M3/4878—Advertisement messages
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M2242/00—Special services or facilities
- H04M2242/15—Information service where the information is dependent on the location of the subscriber
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Abstract
【解決手段】コンピュータにより実行され、顧客の不確定状態を特定する活動ベースの広告システムを促進する方法であって、顧客の複数の動線を受信するステップと、前記動線のパターンに基づいて不確定点を特定するステップと、前記不確定点に基づき広告を提示する1又は複数の受け入れ機会を決定するステップと、前記受け入れ機会に該当する期間中に前記顧客に対し1又は複数の広告を提示するステップと、を含む。
【選択図】図1
Description
Claims (4)
- コンピュータにより実行され、顧客の不確定状態を特定する活動ベースの広告システムを促進する方法であって、
顧客の複数の動線を受信するステップと、
前記動線のパターンに基づいて不確定点を特定するステップと、
前記不確定点に基づき広告を提示する1又は複数の受け入れ機会を決定するステップと、
前記受け入れ機会に該当する期間中に前記顧客に対し1又は複数の広告を提示するステップと、
を含むことを特徴とする方法。 - 請求項1に記載の方法であって、
前記動線は、顧客の位置のトレース情報を含み、
前記トレース情報は、前記顧客が複数の異なる位置にいた時刻と、前記複数の異なる位置に関連付けられた活動スポットとを示す、
ことを特徴とする方法。 - 請求項1に記載の方法であって、
前記不確定点を特定するステップは、
前記複数の動線の間の分岐点を決定するステップと、
前記分岐点における前記複数の動線の間の分岐が不確実であって所定の閾値を越えるかどうかを判断するステップと、
を含むことを特徴とする方法。 - 請求項3に記載の方法であって、
複数の分岐する動線と他の活動または状況との相関関係を特定するステップと、
前記不確定点として認識されうる前記相関関係を持つ動線を除外するステップと、
を含むことを特徴とする方法。
Applications Claiming Priority (4)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US3242108P | 2008-02-28 | 2008-02-28 | |
US61/032,421 | 2008-02-28 | ||
US12/062,698 US20090222342A1 (en) | 2008-02-28 | 2008-04-04 | Identifying indeterminacy for activity-based advertising |
US12/062,698 | 2008-04-04 |
Publications (2)
Publication Number | Publication Date |
---|---|
JP2009205679A true JP2009205679A (ja) | 2009-09-10 |
JP5491044B2 JP5491044B2 (ja) | 2014-05-14 |
Family
ID=40677516
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP2009043804A Active JP5491044B2 (ja) | 2008-02-28 | 2009-02-26 | 活動ベースの広告のための不確定特定方法 |
Country Status (3)
Country | Link |
---|---|
US (1) | US20090222342A1 (ja) |
EP (1) | EP2096595A3 (ja) |
JP (1) | JP5491044B2 (ja) |
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JP2014002672A (ja) * | 2012-06-20 | 2014-01-09 | Zenrin Datacom Co Ltd | 情報処理システム、情報処理方法及びプログラム |
Families Citing this family (6)
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US9378515B1 (en) * | 2009-01-09 | 2016-06-28 | Twc Patent Trust Llt | Proximity and time based content downloader |
US20120215642A1 (en) * | 2011-02-23 | 2012-08-23 | Yoon Kean Wong | Advertisement Based on Contextual Usage of Application |
US9456308B2 (en) | 2013-05-29 | 2016-09-27 | Globalfoundries Inc. | Method and system for creating and refining rules for personalized content delivery based on users physical activities |
US10296928B1 (en) * | 2013-11-12 | 2019-05-21 | Coherent Path Inc. | System and methods for measuring and influencing customer trajectory within a product space |
JP2016045740A (ja) * | 2014-08-22 | 2016-04-04 | 富士通株式会社 | コンテンツ配信装置、コンテンツ配信システムおよびコンテンツ配信方法 |
US10915928B2 (en) | 2018-11-15 | 2021-02-09 | International Business Machines Corporation | Product solution responsive to problem identification |
Citations (5)
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WO2003009176A1 (en) * | 2001-07-11 | 2003-01-30 | Sharp Kabushiki Kaisha | Information providing apparatus, information providing system, and recording medium containing information providing program |
JP2005148289A (ja) * | 2003-11-13 | 2005-06-09 | Nec Fielding Ltd | 広告配信システム,方法およびプログラム |
JP2005250081A (ja) * | 2004-03-04 | 2005-09-15 | Nec Corp | 移動体広告の携帯端末配信システム、携帯端末及びその広告提示プログラム |
JP2007280363A (ja) * | 2007-03-02 | 2007-10-25 | Cirius Technologies Inc | 広告情報表示方法、広告情報表示システム、広告情報表示プログラム、及び広告情報送信プログラム |
JP2008059479A (ja) * | 2006-09-01 | 2008-03-13 | Eole Inc | 広告決定システム |
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2008
- 2008-04-04 US US12/062,698 patent/US20090222342A1/en not_active Abandoned
-
2009
- 2009-02-19 EP EP09153202A patent/EP2096595A3/en not_active Ceased
- 2009-02-26 JP JP2009043804A patent/JP5491044B2/ja active Active
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WO2003009176A1 (en) * | 2001-07-11 | 2003-01-30 | Sharp Kabushiki Kaisha | Information providing apparatus, information providing system, and recording medium containing information providing program |
JP2005148289A (ja) * | 2003-11-13 | 2005-06-09 | Nec Fielding Ltd | 広告配信システム,方法およびプログラム |
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Cited By (1)
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JP2014002672A (ja) * | 2012-06-20 | 2014-01-09 | Zenrin Datacom Co Ltd | 情報処理システム、情報処理方法及びプログラム |
Also Published As
Publication number | Publication date |
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JP5491044B2 (ja) | 2014-05-14 |
EP2096595A3 (en) | 2010-02-24 |
EP2096595A2 (en) | 2009-09-02 |
US20090222342A1 (en) | 2009-09-03 |
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