JP2009087067A - Automatic mail transmitter - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an automatic mail transmitter capable of promoting a drive to purchase goods by reusing a store as a mail source. <P>SOLUTION: A store server 14a for automatically transmitting an electronic mail to a customer using a virtual store on the Internet includes: a history information storage section 72 for storing a customer's purchase history at the virtual store; an order information receiving section 76 for acquiring the customer's order information through a communication line; an order information storage section 78 for storing the order information as the purchase history in the history information storage section 72; a thanks mail creating section 82 for creating an electronic mail to the customer based on the purchase history; and a thanks mail transmitting section 84 for transmitting the created electronic mail to the customer. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to an automatic mail transmitting apparatus that automatically creates and transmits mail to a customer.

  Internet shops in which a plurality of dealers open virtual shops on the Internet homepage are popular. The user views the products of each dealer from the homepage provided by the net shop and purchases a favorite item.

  When a product is purchased at an online shop, an email is sent from the online shop to the dealer and customer to inform the order. Upon receiving this e-mail from the net shop, the sales store further informs the customer of the order contents and the shipping date of the product. Such an email for contacting the customer about the order contents from the dealer is referred to as “thanks mail” or “thank you mail”.

  In addition, depending on the store, when a few days have passed since the shipment of the product, the customer is informed of the consultation on how to use the product, questions, etc. by e-mail. Such an email for contacting a customer from a dealer after shipping a product is called a “follow email”.

  Such “Thanks mail” and “Follow mail” are a kind of sales promotion mail transmitted to customers for sales promotion. Promotional emails are automatically sent to call customers effectively.

For example, the technology described in Patent Literature 1 transmits information that matches customer attributes by email in accordance with the customer timing.
JP 2001-217864 A

  However, the conventional automatic mail transmission device has a problem that it is not possible to transmit a sales promotion mail that captures the customer's feelings.

  Conventionally, information desired by the customer and the timing thereof are predicted from the customer attributes, and an email including the predicted information is transmitted at the predicted timing. Whether or not the customer receives the mail and uses the store again depends on whether or not these contents predicted from the customer attributes match each customer's request. In other words, the conventional sales promotion e-mail merely creates an opportunity for each customer to purchase, and does not motivate the customer to use the store again.

  An example will be described in which a rice sales email is sent to a customer. In the conventional sales promotion mail, for example, the amount of rice purchased last time and the family structure of the customer are predicted and the time when the rice needs to be purchased is predicted, and the sales promotion mail is sent accordingly. When it is time to purchase rice, the customer considers the store from which the promotional email is sent as a candidate for the rice purchase. In other words, the sales store that is the sender of the sales promotion email is merely a candidate for the purchase destination. In addition, if there are other attractive stores, there is a possibility of purchasing them.

  The present invention has been made to solve the above-described problem, and an object of the present invention is to provide an automatic mail transmission device that can increase the willingness to purchase a product by reusing the store from which the mail is transmitted. To do.

  In order to achieve the above object, an automatic mail transmission device according to the present invention is an automatic mail transmission device that automatically transmits an e-mail to a customer who uses a virtual store on the Internet, and the virtual store of the customer History information storage means for storing purchase history at the site, order information receiving means for acquiring the customer order information via a communication line, and storing the order information as the purchase history in the history information storage means Order information storage means, mail creation means for creating an email to the customer based on the purchase history, and mail transmission means for sending the created email to the customer.

  Thus, an e-mail to the customer is transmitted based on the purchase history of the customer. By sending a Thanks mail that gives the customer an impression that is close to handmade, the customer is familiar with the store and wants to purchase goods again at the online shop. Therefore, it is possible to increase the willingness to purchase merchandise by reusing the store from which the mail is sent, and to increase the customer repeat rate.

  Preferably, the order information receiving means acquires the customer order information via a communication line from a server that provides a virtual shopping mall on the Internet.

  In this manner, customer order information is acquired from a server that provides a virtual shopping mall on the Internet. Thereby, even if a store opens a store in a shopping mall, each store can transmit a Thanks mail according to the customer.

  More preferably, further comprising: an order receiving unit that receives an order from a terminal used by the customer; and an order information transmitting unit that transmits the order information including the order received by the order receiving unit via the communication line. The order information receiving means acquires the order information of the customer transmitted by the order information transmitting means via the communication line.

  In this way, orders are directly received from terminals used by customers, and order information is transmitted and received to itself. Thus, even if the store opens a store on the Internet without going through the shopping mall and directly accepts orders from the customer, other means similar to the mode for opening the store through the shopping mall By providing, Thanks mail according to the customer can be transmitted. Therefore, regardless of whether or not the shopping mall is used, a device having the same function can transmit a Thanks mail according to the customer, and the versatility of the device can be improved.

  More preferably, further, referring to the comment information storage means storing the condition for sending an e-mail and the comment corresponding to the condition, the purchase history and the condition, the purchase history conforms to the condition A condition conformity determining means for determining whether or not to perform the process, and the mail creating means provides a comment corresponding to the conforming condition when the purchase history of the customer conforms to the condition by the condition conformance determining means. Create an email containing

  The conditions included in such comment information include, for example, the number of purchases, that a certain period has elapsed since the customer's last purchase date, and the customer's purchase interval is equal to or less than the first period. And any one or a combination thereof that has passed the second period or more from the initial purchase date.

  In this way, an e-mail including a comment corresponding to the purchase history is transmitted to a customer whose purchase history meets a predetermined condition. As a result, it is possible to give an impression that Thanksmail is a handmade email created for each customer. A customer who has received such a Thanks mail is familiar with the store and desires to purchase a product again at the net shop. Therefore, it is possible to increase the willingness to purchase merchandise by reusing the store from which the mail is sent, and to increase the customer repeat rate.

  It should be noted that the present invention can be realized not only as an automatic mail transmission apparatus provided with such means, but also as a method or a program executed by a computer.

  According to the present invention, it is possible to increase the willingness to purchase merchandise by reusing the store from which the e-mail is sent, and to increase the customer's repeat rate.

  Hereinafter, embodiments of an automatic mail transmitting apparatus according to the present invention will be described with reference to the drawings.

(First embodiment)
First, a first embodiment of the present invention will be described with reference to FIGS.

  FIG. 1 is a diagram showing an outline of the configuration of the automatic mail transmission system according to the first embodiment of the present invention. An automatic mail transmission system 10a according to the present embodiment is a system for transmitting a sales promotion mail to a customer, and includes a mall server 12, a store server 14a, a terminal 16, a mobile terminal 18, and a communication line 20 connecting them. It consists of. The store server 14a of the present embodiment corresponds to the automatic mail transmission device according to the present invention.

  The mall server 12 is a server that opens a shopping mall on the Internet.

  The store server 14 a is a server for opening a store in a shopping mall established by the mall server 12. Usually, a plurality of stores open in a shopping mall, and each store is provided and managed by each store server. As an example, the store server 14 a is a store server that provides one of the stores that open in a shopping mall opened by the mall server 12.

  The terminal 16 and the mobile terminal 18 are terminal devices used by customers. The terminal 16 is an example of a terminal device connected to the mall server 12 by wire, and the mobile terminal 18 is an example of a terminal device connected to the mall server 12 via a base station 22 that is wirelessly connected. Many customers use a terminal device to visit a shopping mall on the Internet for shopping. Therefore, the terminal 16 and the portable terminal 18 are only examples of terminal devices used by customers, and can be browsed to a shopping mall provided by the mall server 12 via a communication line including wired communication or wireless communication. Any terminal device may be used.

  Of course, the number of terminal devices is not limited to the number shown in the figure. For example, there are a case where the mall server 12 does not support browsing from the mobile terminal 18 or a case where more terminal devices are connected.

  FIG. 2 is a block diagram showing the configuration of each device constituting the automatic mail transmission system 10a according to the first embodiment of the present invention. The mobile terminal 18 not shown in the figure has the same configuration as the terminal 16. Therefore, the description regarding the configuration of the mobile terminal 18 is omitted.

  First, the configuration of the terminal 16 will be described. The terminal 16 is a device used by a customer. For example, the terminal 16 acquires information on each store that opens in a shopping mall opened by the mall server 12. In addition, the terminal 16 transmits information including customer orders, for example.

  The input unit 32 is a part that is input by a customer, and is specifically a keyboard or a mouse.

  The display unit 34 is a part that displays acquired information and mail, and is specifically a monitor or the like.

  The store information request unit 36 transmits, to the mall server 12, a request for information regarding each store that has been opened in the mall server 12 based on the input to the input unit 32 by the customer.

  The order transmitting unit 38 transmits information related to the order (hereinafter referred to as “order information”) to the mall server 12 based on the input to the input unit 32 by the customer.

  The store information receiving unit 40 receives information about each store that has been opened in the mall server 12 from the mall server 12.

  The mail receiving unit 42 receives an electronic mail. The mail receiving unit 42 according to the present embodiment receives an electronic mail transmitted from the mall server 12 and the store server 14a.

  The display control unit 44 causes the display unit 34 to display the acquired information. The display control unit 44 of this embodiment acquires information from the store information receiving unit 40 and the mail receiving unit 42.

  The above is the configuration of the terminal 16. Next, the configuration of the mall server 12 will be described.

  The mall server 12 is a server that establishes a shopping mall on the Internet, and is a server for mediating transactions between the terminal 16 used by the customer and the store server 14a used by the store.

  When the store information transmission unit 52 receives a customer request from the store information request unit 36, the store information transmission unit 52 refers to store information that is information about each store stored in a storage unit (not shown) included in the mall server 12 and responds to the received request. The corresponding store information is transmitted to the terminal 16. Here, the information regarding the store includes information regarding the product of the store, that is, the type and price of the product.

  The order receiving unit 54 receives customer order information from the terminal 16.

  When the order receiving unit 54 receives an order, the confirmation mail transmitting unit 56 transmits an e-mail to the terminal 16 for confirming the order and details of the order to the customer.

  Here, the mail address for sending the e-mail is included in the order information in the present embodiment. The mail address for sending the e-mail may be stored as customer information registered in advance in the mall server 12. In this case, the order information includes information for identifying the customer (hereinafter referred to as “customer ID”), and the confirmation mail transmitting unit 56 transmits a confirmation mail to the mail address associated with the customer ID. .

  When the order receiving unit 54 receives an order, the order information transmitting unit 58 transmits an e-mail for notifying the store of the order information.

  The above is the configuration of the mall server 12. Next, the configuration of the store server 14a will be described.

  The store server 14a is a server for opening a virtual store in a shopping mall established by the mall server 12, and specifically manages, for example, information related to products to be exhibited in the virtual store.

  The history information storage unit 72 stores information on order history for each customer (hereinafter referred to as “history information”). The history information of the present embodiment is stored for each customer ID, and more specifically includes the information shown in FIG.

  FIG. 3 is a diagram illustrating an example of history information. In the history information 72a of the present embodiment, a date, an item, a unit price, and a quantity are associated with each customer order. The date is the date on which the customer ordered. The item is an item ordered by the customer. The unit price is the unit price of the item ordered by the customer. The quantity is the quantity ordered by the customer.

  In the history information 72a shown in the figure, for example, “Date” is “October 10, 2006”, “Item” is “Rice”, “Unit Price” is “3000 yen / 10 kg”, The history information whose “quantity” is “10 kg” is included. This shows a history of placing an order of “10 kilos” for “3,000 yen per 10 kilos” for “US” on “October 10, 2006”.

  The comment information storage unit 74 stores comment information in which a condition for sending Thanks mail to a customer and a comment corresponding to the condition are associated with each other. An email including a comment associated with the condition is transmitted to the customer who satisfies the condition.

  4 to 7 are diagrams showing specific examples of comment information.

  FIG. 4 is a diagram illustrating a first example of comment information. In the comment information 74a shown in this figure, the comment information ID that is an ID (Identifier) for specifying the comment information is “001”. In this comment information 74a, “Condition” includes “First time purchase”, and “Comment” is “Thank you for your order. This is the first time that [customer name] has used our shop. "I am a little nervous. I'll be happy to prepare a product with all my heart."

  Here, in the [customer name] included in the “comment”, the name of the customer as the transmission destination is set when an e-mail including this comment is transmitted.

  FIG. 5 is a diagram illustrating a second example of comment information. The comment information 74b shown in the figure has the comment information ID “002”. In this comment information 74b, “Condition” includes “second purchase”, and “Comment” says “[Customer name] Thank you for your order. This is your second order. "How did you like the item you sent us to, and how did you like it?

  Here, in [Customer Name] and [Item] included in “Comment”, when sending an e-mail containing this comment, the name of the customer who is the destination, the ordered item, and Is set.

  FIG. 6 is a diagram illustrating a third example of comment information. The comment information 74c shown in this drawing has the comment information ID “003”. In this comment information 74c, “Condition” includes “6 months have passed since the last purchase”, and “Comment” says “[Customer name]”. Thank you for using it. Yes, I was very happy to find the name of [customer name] if I confirmed my order from the morning.

  Here, in the [customer name] included in the “comment”, the name of the customer as the transmission destination is set when an e-mail including this comment is transmitted.

  FIG. 7 is a diagram illustrating a fourth example of comment information. In the comment information 74d shown in this figure, the comment information ID is “004”. In this comment information 74d, “Condition” includes “Purchase interval is 2 months or less and more than 2 years have passed since the first purchase date”. Yes, it has been 2 years since [Customer Name] first used our shop.You can trade for such a long time, and we have been impressed. I would like to make a lasting relationship with you. ”

  Here, in the [customer name] included in the “comment”, the name of the customer as the transmission destination is set when an e-mail including this comment is transmitted.

  The conditions described with reference to FIGS. 4 to 7 and the comments associated therewith are merely examples in the present embodiment. The comment information 74a to 74d can be arbitrarily set at the store. Contents that are obtained from purchase history including the number of times the customer has used the store, the date at which the store was used, the items purchased, etc., and the customer is familiar with the store according to the conditions and contents that increase purchase motivation The comment information may be a comment.

  By referring to such comment information and creating an e-mail as described later, it is possible to send to the customer a Thanks mail that gives the customer an impression that is close to handmade. A customer who has received such a Thanks mail is familiar with the store and tries to purchase the product again at the online shop. Therefore, it is possible to increase the willingness to purchase merchandise by reusing the store from which the mail is sent, and to increase the customer repeat rate.

  From here, it returns to description of FIG.

  The order information receiving unit 76 receives order information from the mall server 12.

  The order information storage unit 78 acquires the order information received by the order information receiving unit 76 from the order information receiving unit 76 and stores it in the history information storage unit 72.

  When the order information storage unit 78 stores the order information, the condition conformity determination unit 80 refers to the comment information storage unit 74, and the customers included in the stored order information are included in the comment information 74a to 74d. Determine if any of the conditions are met.

  When the condition conformity determination unit 80 determines that the customer included in the order information conforms to any of the conditions included in the comment information 74a to 74d, the thank mail generation unit 82 adds a comment associated with the condition. Create an email containing

  Here, the setting of the customer name in [customer name] included in the comment described with reference to FIGS. 4 to 7 and the setting of the item related to the order in [item] are as follows. Is made by

  The Thanks mail transmission unit 84 transmits an email including a comment created by the Thanks mail creation unit 82 to the email address of the customer included in the order information.

  FIG. 8 is a sequence diagram showing information transmitted / received between the devices constituting the automatic mail transmission system according to the first embodiment of the present invention and processing executed in each device.

  The store information request unit 36 of the terminal 16 transmits a request for store information to the mall server 12 based on the input from the customer (S11).

  The store information transmitting unit 52 of the mall server 12 transmits store information corresponding to the request from the store information requesting unit 36, and the store information receiving unit 40 of the terminal 16 receives the store information (S12). As a result, the customer can browse the products exhibited at each store of the shopping mall established by the mall server 12.

  The order transmitting unit 38 of the terminal 16 transmits order information based on the customer input, and the order receiving unit 54 of the mall server 12 receives the order information (S13).

  Based on the order information received by the order receiving unit 54, the confirmation mail transmitting unit 56 of the mall server 12 transmits an e-mail for confirming the contents of the order information to the terminal 16 (S14). By this e-mail, the customer indicated by the customer ID included in the order information can confirm that the order information is the content intended by the customer.

  The order information transmitting unit 58 of the mall server 12 transmits the order information received by the order receiving unit 54 to the store server 14a (S15). Thereby, the store can know that there was an order from the customer.

  Further, the order information transmitted from the order information transmission unit 58 of the mall server 12 to the store server 14a is transmitted as a CSV (Comma Separated Value) file attached to an e-mail. The mail address of the store server 14a is registered in advance in the mall server 12 and stored in a storage unit (not shown).

  The Thanks mail transmitting unit 84 of the store server 14a transmits a Thanks mail corresponding to the customer included in the order information received by the order receiving unit 54 to the terminal 16 (S16).

  Here, a procedure for creating a Thanks mail executed by the store server 14a will be described.

  First, when order information is received by the order information receiving unit 76, the order information storage unit 78 stores the order information in the history information storage unit 72.

  For example, when an order is first received from “XX” whose “customer ID” is “002”, the order information storage unit 78 newly stores the order information whose “customer ID” is “002” as history information storage. Stored in the unit 72. Here, the customer ID “002”, the customer name “XX”, and the specific contents of the order are included in the order information.

  Next, the condition conformity determination unit 80 refers to the history information storage unit 72 and acquires history information corresponding to the customer ID included in the order information received by the order information receiving unit 76. In the present embodiment, the condition conformity determining unit 80 determines the customer ID included in the order information received by the order information receiving unit 76 by acquiring the order information from the order information storing unit 78 storing the order information. To do. Then, the condition conformity determination unit 80 reads the history information associated with the customer ID from the history information storage unit 72 with reference to the history information storage unit 72.

  Specifically, when an order is first received from “XX” whose “customer ID” is “002”, only the order information received by the order information storage unit 78 after receiving the order is used as the history information. Read by the conformity determination unit 80.

  Furthermore, the condition conformity determination unit 80 refers to the comment information storage unit 74 to determine whether the acquired history information satisfies any of the conditions included in the comment information.

  Specifically, when an order is received for the first time from “XX” whose “customer ID” is “002”, it is the first order, so the condition conformity determination unit 80 displays the “comment information ID” shown in FIG. "Is" 001 ", it is determined that the condition included in the comment information 74a is satisfied.

  In addition, if it is determined that either one is satisfied, the thank mail generation unit 82 refers to the comment information storage unit 74 and is an email including the comment included in the comment information in association with the condition. Create

  Specifically, when an order is first received from “XX” whose “customer ID” is “002”, it is determined that the condition included in the comment information 74a whose “comment information ID” is “001” is satisfied. Therefore, the thanks mail creation unit 82 creates an email including a comment included in the comment information 74a whose “comment information ID” is “001”.

  The Thanks mail transmission unit 84 acquires the order information received by the order information receiving unit 76 and the Thanks mail created by the Thanks mail creation unit 82, and transmits the Thanks mail to the customer's email address included in the order information. .

  In this embodiment, a customer places an order using the terminal 16 and browses Thanks mail. Note that the terminal that the customer orders may be different from the terminal that receives and browses the Thanks mail.

  An example of a Thanks mail transmitted to the customer in this way is shown in FIG.

  FIG. 9 is a diagram illustrating a specific example of Thanks mail that a customer browses. This figure shows a state in which the e-mail transmitted to the customer is displayed on the display unit 34 of the terminal 16. This figure also shows an example of a Thanks mail that is sent when “ΔΔ store” first receives an order from “XX” whose “customer ID” is “002”.

  That is, when an order is received from a customer for the first time, an e-mail including a comment included in the comment information 74a whose “comment information ID” is “001” is created as described above. In addition, an e-mail in which the name “XX” is set in the [customer name] of the comment included in the comment information 74 a is created by the thanks mail creation unit 82.

  The order information is transmitted from the mall server 12 to the store server 14a, but may be downloaded from the mall server by the store server 14a. This download may be executed periodically, or may be executed in response to an operation of the user of the store server 14a. This also enables the dealer to know that the order has been received, to receive the order correctly, and to create and send a Thanks mail according to the customer.

(Second Embodiment)
Next, a second embodiment of the present invention will be described with reference to FIGS. In the second embodiment, as in the first embodiment, a store server that has received an order from a customer transmits a thanks mail to the customer. The second embodiment differs from the first embodiment in that the store server accepts order information directly from a terminal used by a customer without going through a mall server or the like.

  In the present embodiment, the store server has the functions of the mall server 12 of the first embodiment. For example, when the function provided in the mall server 12 of the first embodiment is realized by causing a computer to execute an application program, the store server executes the same application program as the first mall server 12. The embodiment is realized.

  In other words, by creating one type of application program, it is possible to install either a mall server as in the first embodiment or a case where no mall server is installed as in this embodiment. It becomes possible to do. Therefore, the versatility of the application program is increased.

  FIG. 10 is a diagram showing an outline of the configuration of the automatic mail transmission system according to the second embodiment of the present invention. The automatic mail transmission system 10b according to the present embodiment is a system that transmits a sales promotion mail to a customer, and includes a store server 14b, a terminal 16, a mobile terminal 18, and a communication line 20 that connects them. . The store server 14b of the present embodiment corresponds to the automatic mail transmission device according to the present invention.

  The terminal 16, the mobile terminal 18, and the communication line 20 that connects them have the same functions as those of the devices denoted by the same reference numerals in the first embodiment. Therefore, the description here regarding these is omitted.

  The store server 14b is a server for opening a virtual store on the Internet. The store server 14b according to the present embodiment directly accepts an order from the terminal 16 or the portable terminal 18.

  FIG. 11 is a block diagram showing the configuration of each device constituting the automatic mail transmission system 10b according to the second embodiment of the present invention. The mobile terminal 18 not shown in the figure has the same configuration as the terminal 16. Therefore, the description regarding the configuration of the mobile terminal 18 is omitted.

  Moreover, each component with which the terminal 16 shown to this figure is provided is provided with the same function as each component which attached | subjected the same referential mark with which the terminal 16 of 1st Embodiment is provided. Therefore, the description here regarding the terminal 16 is omitted.

  The store server 14b manages information related to products to be exhibited at a virtual store on the Internet.

  The history information storage unit 72, the comment information storage unit 74, the order information storage unit 78, the condition conformity determination unit 80, the Thanks mail creation unit 82, and the Thanks mail transmission unit 84 provided in the store server 14b shown in FIG. Are provided with the same functions as those of the constituent elements having the same reference numerals in FIG. 2 of the first embodiment. Therefore, description here regarding these components is omitted.

  Here, the store information transmitting unit 152, the order receiving unit 154, the confirmation mail transmitting unit 156, the order information transmitting unit 158, and the order information receiving unit 176 provided in the store server 14b of the present embodiment will be described.

  When the store information transmission unit 152 receives a customer request from the store information request unit 36, the store information transmission unit 152 refers to store information that is stored in a storage unit (not shown) included in the store server 14b and stores information about the product of the store. Store information corresponding to the request is transmitted to the terminal 16.

  The order receiving unit 154 receives customer order information from the terminal 16.

  When the order receiving unit 154 receives an order, the confirmation mail transmitting unit 156 transmits an e-mail to the terminal 16 for confirming the order and the content of the order to the customer.

  Here, the mail address for sending the e-mail is included in the order information in the present embodiment. The e-mail address for transmitting the e-mail may be stored as customer information registered in advance in the store server 14b. In this case, the order information includes information for identifying the customer (hereinafter referred to as “customer ID”), and the confirmation mail transmission unit 156 transmits a confirmation mail to the mail address associated with the customer ID. .

  When the order receiving unit 154 receives an order, the order information transmitting unit 158 transmits an e-mail including the order information to a predetermined store e-mail address.

  In the first embodiment, the order information transmitting unit 158 is provided in the mall server 12, and the transmitted e-mail is received by the order information receiving unit 76 of the store server 14a. On the other hand, in the present embodiment, the store server 14b includes an order information transmission unit 158 and an order information reception unit 76.

  As described above, in the first embodiment, the store server 14b is caused to execute the application program executed by the mall server 12 in the present embodiment. Thereby, the trouble of creating different application programs depending on the presence or absence of the mall server can be saved. That is, it is possible to cope with a case where a store is opened on the Internet in a different form depending on which computer executes an application program that causes the computer to perform functions characteristic of the present invention.

  The order information receiving unit 176 receives order information from the order information transmitting unit 158.

  FIG. 12 is a sequence diagram showing information transmitted / received between the devices constituting the automatic mail transmission system 10b according to the second embodiment of the present invention and processing executed in each device.

  The store information request unit 36 of the terminal 16 transmits a request for store information to the store server 14b based on the input from the customer (S21).

  The store information transmitting unit 152 of the store server 14b transmits store information corresponding to the request from the store information requesting unit 36, and the store information receiving unit 40 of the terminal 16 receives the store information (S22). Thereby, for example, the customer can browse the products sold in the store established by the store server 14b.

  The order transmitting unit 38 of the terminal 16 transmits order information based on the customer input, and the order receiving unit 154 of the store server 14b receives the order information (S23).

  The order information transmitting unit 158 of the store server 14b transmits the order information received by the order receiving unit 154 via the communication line 20, and the order information receiving unit 176 receives the order information via the communication line 20 ( S24).

  The order information transmitted from the order information transmitting unit 158 to the store server 14a is transmitted as a CSV (Comma Separated Value) file attached to the e-mail. The mail address of the store server 14b itself is registered in advance in the store server 14b and stored in a storage unit (not shown).

  The Thanks mail transmitting unit 84 of the store server 14a transmits a Thanks mail corresponding to the customer included in the order information received by the order receiving unit 54 to the terminal 16 (S25).

  Here, the procedure for creating a Thanks mail executed by the store server 14b is the same as that in the first embodiment, and a description thereof will be omitted.

  As described above, Thanks mail can be transmitted according to the purchase history of the customer. By sending a Thanks mail that gives the customer an impression that is close to handmade, the customer is familiar with the store and wants to purchase goods again at the online shop. Therefore, it is possible to increase the willingness to purchase merchandise by reusing the store from which the mail is sent, and to increase the customer repeat rate.

  The order information is transmitted from the order information transmission unit 158 to the order information reception unit 176, but may be downloaded from the order information transmission unit 158 by the order information reception unit 176. This download may be executed periodically, or may be executed in response to an operation of the user of the store server 14a.

  This also enables the dealer to know that the order has been received, to receive the order correctly, and to create and send a Thanks mail according to the customer. Further, the application program executed by the mall server 12 in the first embodiment and the application program executed by the store server in the present embodiment can be shared.

  The present invention can be applied to a device that automatically creates and transmits a sales promotion mail for a customer, and particularly to a device that automatically creates and transmits a thank-you mail to a customer in a store that sells products using the Internet. it can.

It is a figure which shows the outline | summary of a structure of the automatic mail transmission system which concerns on the 1st Embodiment of this invention. It is a block diagram which shows the structure of each apparatus which comprises the automatic mail transmission system which concerns on the 1st Embodiment of this invention. It is a figure which shows an example of log | history information. It is a figure which shows the 1st example of comment information. It is a figure which shows the 2nd example of comment information. It is a figure which shows the 3rd example of comment information. It is a figure which shows the 4th example of comment information. It is a sequence diagram which shows the information performed between each apparatus which comprises the automatic mail transmission system which concerns on the 1st Embodiment of this invention, and the process performed in each apparatus. It is a figure which shows the specific example of the Thanks mail which a customer browses. It is a figure which shows the outline | summary of a structure of the automatic mail transmission system which concerns on the 2nd Embodiment of this invention. It is a block diagram which shows the structure of each apparatus which comprises the automatic mail transmission system which concerns on the 2nd Embodiment of this invention. It is a sequence diagram which shows the information transmitted / received between each apparatus which comprises the automatic mail transmission system which concerns on the 2nd Embodiment of this invention, and the process performed in each apparatus.

Explanation of symbols

10a, 10b Automatic mail transmission system 12 Mall server 14a, 14b Store server 16 Terminal 18 Mobile terminal 20 Communication line 32 Input unit 34 Display unit 36 Store information request unit 38 Order transmission unit 40 Store information reception unit 42 Mail reception unit 44 Display control Unit 52 Store information transmission unit 54 Order reception unit 56 Confirmation mail transmission unit 58 Order information transmission unit 72 History information storage unit 74 Comment information storage unit 76 Order information reception unit 78 Order information storage unit 80 Condition conformity determination unit 82 Thanks mail generation unit 84 Thanks mail sending part

Claims (9)

An automatic mail transmission device that automatically transmits an e-mail to a customer who uses a virtual store on the Internet,
History information storage means for storing a purchase history of the customer in the virtual store;
Order information receiving means for acquiring the customer order information via a communication line;
Order information storage means for storing the order information in the history information storage means as the purchase history;
Email creation means for creating an email to the customer based on the purchase history;
An automatic mail transmitting apparatus comprising: mail transmitting means for transmitting the created electronic mail to the customer. The automatic mail transmitting apparatus according to claim 1, wherein the order information receiving unit acquires the order information of the customer via a communication line from a server that provides a virtual shopping mall on the Internet. Furthermore, order receiving means for receiving an order from a terminal used by the customer;
Order information transmitting means for transmitting order information including the order received by the order receiving means via the communication line;
The automatic mail transmitting apparatus according to claim 1, wherein the order information receiving unit acquires the order information of the customer transmitted by the order information transmitting unit via the communication line. Furthermore, comment information storage means for storing a condition for sending an e-mail and a comment corresponding to the condition,
Condition conformity judgment means for referring to the purchase history and the condition and judging whether or not the purchase history conforms to the condition,
The e-mail creating means creates an e-mail including a comment corresponding to a condition that satisfies the condition when the purchase history of the customer meets the condition by the condition conformity determining means. The automatic mail transmission device according to any one of claims 3 to 4. The automatic mail transmission device according to claim 4, wherein the comment information storage means includes the number of purchases as the condition. The automatic mail transmission device according to claim 4, wherein the comment information storage unit includes, as the condition, that a certain period has elapsed from the last purchase date of the customer. The comment information storage means includes, as the condition, that the purchase interval of the customer is equal to or less than a first period and that a second period or more has elapsed from the first purchase date. Item 5. The automatic mail transmission device according to item 4. An automatic mail sending method for automatically sending an e-mail to a customer who uses a virtual store on the Internet,
Order information receiving step for obtaining order information of the customer via a communication line;
An order information storage step of storing the order information in a history information storage means storing a purchase history of the customer in the virtual store;
Creating an email to the customer based on the purchase history;
An automatic mail transmission method comprising: a mail transmission step of transmitting the created electronic mail to the customer. An automatic mail sending program for automatically sending e-mails to customers using virtual stores on the Internet,
Order information receiving step for obtaining order information of the customer via a communication line;
An order information storage step of storing the order information in a history information storage means storing a purchase history of the customer in the virtual store;
Creating an email to the customer based on the purchase history;
An automatic mail transmission program causing a computer to execute a mail transmission step of transmitting the created electronic mail to the customer.

Images