JP2009086794A - Business model for market survey business using purchasing agents - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To solve the problem that there is no model for accurately acquiring information over a customer profile which is absolutely necessary for merchandise selling site management such as the address, name, sex and birth date of a customer in a conventional merchandise selling site on the Internet concerning a model for acquiring the more detail customer profile of each merchandise genre through purchasing/selling agents, and that it is not possible to accurately grasp the transaction of the purchase of a real market in a conventional research company. <P>SOLUTION: A market research company shares payment from a customer to an undertaker or charge to be generated when merchandise is delivered from an undertaker to a customer without acquiring any income such as an advertisement fee or a percentage from both an undertaker who sells merchandise and a customer who purchases merchandise from an undertaker. Thus, with a business model which sells a market research report for accurately grasping an actual market by associating a deep personal profile and the actual transaction history of sales, the problem is solved. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention does not obtain any advertising fees, fees, etc. from both the business selling the product and the customer purchasing the product from the business, and the delivery cost generated when the business delivers the product to the customer. By maintaining the neutrality of the market research business by operating a purchasing agency business that bears the fees generated when the payment agency is used to pay the product fee from the customer to the business operator. It relates to a business model that sells a market research report that more accurately captures the actual market by associating the deep personal profile obtained as a price with the actual transaction history of sales.

  Conventional business models for market research include the sales status of products from businesses that sell products, the trends of customers who purchase products, customer profiling from customers who purchase products from businesses, and surveys such as surveys and face-to-face methods. It was a business model that was interviewed and sold together in the form of market research reports, and was not closely related to actual market transactions.

  On the other hand, as an individual company activity, customer profile information is collected in exchange for prizes, and actual sales transactions are linked to grasp trends and used for marketing and product strategies. However, it was limited to its own products and services, and it was not an activity that captured trends in the entire market, and it was not a business model that realized market research.

  In addition, on the product sales site on the Internet, the basic customer profile such as gender, age, residence, etc. is associated with information on the actual transaction of sales, and additional services for customers and operators (eg, products for each gender to customers) There is a model that promotes commissions and advertising fees due to product sales, which is a source of business revenue, and is used to provide information on top-selling rankings and information on what kind of products are sold to businesses. However, there is no model for obtaining a deeper customer profile (see, for example, Patent Document 1).

JP 2002-99764 A

  The object to be solved by the present invention could not be realized on a conventional merchandise sales site on the Internet. For example, a shampoo purchaser has a quality of scalp, quality and quantity of hair, number of times of shampooing per week, coloring The main feature is to provide a more detailed market research report as a market research business that correlates deeper customer profiles such as presence / absence and actual product sales transactions.

  In order to achieve the above-mentioned purpose, the cost of personnel expenses, equipment costs, advertising costs, delivery costs, etc. incurred in the operation of the purchase agent business, The company has a business model that is regarded as a necessary expense for the market research industry, without causing the business operators to sell in the form of advertising fees or agency fees.

  In addition, the actual sales transaction obtained through the purchasing agency business and the delivery costs that are incurred when the operator delivers the product to the customer, or when the payment agent is used to pay for the product from the customer to the operator. A business model that provides and sells various market research reports that more accurately capture the actual state of the market with a more detailed customer profile related to products that are obtained as a price to be paid by the market research company. .

  Furthermore, it has a business model that makes it possible to maintain complete neutrality as a market research business by eliminating advertisements for specific products and product search systems.

  Furthermore, it is characterized in that a computer consistently constructs functions necessary for realizing the above model.

  According to the present invention, since the purchase agent business is regarded as the expense of the market research business, there is no extra cost such as a membership fee, a purchase agent fee, a delivery fee, a payment agent fee from the customer who purchases the product. , The same product can be purchased at a lower price than the conventional product sales site on the Internet, and there is no extra cost such as membership fee, sales agent fee, delivery fee, payment agent fee from the business operator who sells the product There is an advantage that the same product can be sold cheaply without incurring an extra cost than a product sales site on the Internet. In addition, it is possible to run a highly competitive market research business by providing a market report that accurately captures the market that supports the actual purchase activity history in a more detailed survey scope to customers who purchase market research reports. There is an advantage that it becomes possible.

  The best mode for carrying out the present invention will be described below in detail with reference to the drawings.

  In this market research company's business model, the actual sales transaction obtained through the agency service and the customer purchasing the product do not incur costs such as delivery charges or payment agency fees, and purchase the product at a lower price than before. Create and sell market research reports with more detailed customer profiles related to the products you can afford.

  FIG. 1 shows an example of the entire configuration and a survey report totaling apparatus as an embodiment when the business model of the present invention is constructed by a computer. The market research company 1 purchases a product from the business operator 2 to the customer 3, sells the product to the customer 3 or purchases a research report from the market research company 1, and purchases the product from the customer 3 to the business operator 2. It is connected via a network to a payment agent company 4 acting as a payment agent. The market research company 1 purchases products of the customer 3 and registers the customer profile, regularly clears the delivery charges for the business 2, periodically clears the agency fees for the payment agency 4, and creates a survey report for the business 2 A survey report totaling device 100 that realizes sales processing is provided.

  The survey report totaling apparatus 100 includes a purchase response unit 101 that receives a purchase request from the customer 3 and a customer profile registration process when the customer 3 purchases a product from the business operator 2, and a purchase process received by the purchase response unit 101. A profile registration unit 103 for registering the obtained customer profile in the customer profile storage unit 107; a purchase history registration unit 104 for registering a purchase history obtained from the purchase process accepted by the purchase handling unit 101 in the purchase history storage unit 108; The payment fee registration unit 102 for registering the payment fee generated for each process in the payment fee storage unit 106, and the payment agent fee for each payment agent company are tabulated periodically from the payment fee storage unit 106 to the payment agent company 4. Occurs for each purchase process accepted by the agency fee counting unit 113 and the purchase handling unit 101. A delivery fee registration unit 105 for registering the shipping cost in the delivery fee storage unit 110, a delivery fee totaling unit 111 for totaling a delivery fee to be settled for each operator from the delivery fee storage unit 110 on a regular basis, From the survey consignment response unit 114 that processes the sales of the survey report to the business operator 2, the customer commission file storage unit 107, the purchase history storage unit 108, and the information stored in the product master storage unit 109. The survey report totaling unit 112 that totals survey reports at the request of

  The product master storage unit 109 registers the products handled by the operator participating in the sales agency service in advance as an initial process based on the sales product classification code according to the rules specified in advance by the market research company 1. If the number of products handled increases, additional registration will be made each time.

  FIG. 4 shows a storage example of the product master table stored in the product master storage unit 109. The product classification code is composed of a product provider code (manufacturer for goods, service provider for services) and a product code. The market research company defines the sales product classification code in advance so that the code system is the same code for the same product even if the provider is different.

  FIG. 2 is a flowchart for explaining a processing operation for the survey report totaling apparatus 100 of FIG. 1 to provide a purchase agent service to the customer 3. Hereinafter, a processing operation for providing the purchase agent service will be described with reference to FIGS.

  The customer 3 who uses the purchase agent service first performs user registration. The purchase handling unit 101 determines whether the user has been registered as a user (S201). If user registration is required, a new user registration process is performed (S202). Upon receipt of the new user registration, the purchase handling unit 101 uses the profile registration unit 103 to generate a user basic profile table in the customer profile storage unit 107.

  FIG. 6 is a diagram showing a storage example of the basic profile table stored in the customer profile storage unit 107. As shown in the example of FIG. 6, the basic profile table stores information necessary for the purchase / sales agency business such as name, address, gender, date of birth, and contact information for the assigned customer ID.

  Upon receiving an application for purchasing a product from the customer 3, the purchase response unit 101 confirms the desired product and the handling business operator with the customer (S203), and if there is no problem, inquires of the business operator whether the product can be handled (S204). ). The purchase handling unit 101 receives the result of the inquiry in S204 and determines whether or not it can handle the purchase agent (S205).

  If the product can be handled, the purchase handling unit 101 inquires of the customer about a purchase profile related to the product (S206). At this time, the purchase response unit 101 reads the inquiry contents for each product genre registered in the customer profile storage unit 107 by the market research company 1 in advance, and executes the inquiry of S206. At this time, if the customer profile storage unit 107 already has the purchase trend profile information of the product genre of the customer, the registered content is presented to the customer, and the customer only needs to input the update information. Inquiry of As a result of S206, the purchase handling unit 101 registers the purchase tendency profile information answered by the customer in the customer profile storage unit 107 using the profile registration unit 103 (S207).

  FIG. 7 is a diagram illustrating a storage example of a purchase tendency profile table stored in the customer profile storage unit 107. For example, in the product genre of amenity shampoo and rinse, corresponding characteristics such as scalp quality, hair quality, hairstyle, hair dyeing, and hair washing frequency are defined in advance.

  In the subsequent purchase process, the purchase handling unit 101 mediates the request for delivery of the product to the customer and the settlement from the customer to the payment agent company (S208). At this time, the purchase handling unit 101 updates the purchase history table to the purchase history registration unit 108 using the purchase history registration unit 104 (S209).

  FIG. 5 is a diagram illustrating a storage example of the purchase history table stored in the purchase history storage unit 108. As shown in the example of FIG. 5, the purchase history table stores the purchase date and time, the classification code of the purchased product, the purchase source, the number of purchases, the product price, and the like for the assigned customer ID based on the purchase process. The product price stores not only the product price presented to the customer, but also the price of only the product as a breakdown, the payment agent fee for each product, and the delivery fee for each product. Payment agency fees and delivery charges will be decided in advance by the operator and the market research company. At that time, for example, how to determine how much depends on the property of the product, how to determine what percentage of the product price, or a method of individually setting for each product and pre-registering in the product master table as shown in FIG.

  Thereafter, the purchase handling unit 101 updates the payment fee table of the payment fee registration unit 106 using the payment fee registration unit 102 based on the purchase history table (S210).

  Further, the purchase handling unit 101 updates the delivery fee table in the delivery fee storage unit 110 using the delivery fee registration unit 105 based on the purchase history table (S210).

  FIG. 8 is a diagram showing a storage example of the payment fee table stored in the payment fee storage unit 106. As shown in the example of FIG. 8, in the payment fee table, the settlement date and the settlement amount are managed for each payment agent company. The agency fee aggregation unit 113 aggregates the settlement amount for the payment agency based on the settlement date and the settlement amount for each payment agency stored in the payment fee storage unit 106. The market research company 1 performs a clearing process for each paying agency based on the agency commission clearing information compiled by the agency commission counting unit 113.

  FIG. 9 is a diagram illustrating a storage example of the delivery fee table stored in the delivery fee storage unit 110. As shown in the example of FIG. 9, in the delivery fee table, the settlement date and the settlement amount are managed for each business operator who changed the delivery fee when delivering the product to the customer. The delivery fee totaling unit 111 totals the settlement amount for the business based on the settlement date and the settlement amount for each business stored in the delivery fee storage unit 110. The market research company 1 performs a clearing process on each business operator based on the shipping fee settlement information tabulated by the shipping fee tabulation unit 111.

  FIG. 3 is a flowchart for explaining the processing operation for the survey report totaling apparatus 100 of FIG. 1 to provide the survey report providing service to the business operator 2. Hereinafter, the processing operation for providing the survey report providing service will be described with reference to FIGS.

  A survey request from the business operator 2 using the survey report providing service is received by the survey commissioning response unit 114. At this time, the researcher searches the customer file storage unit 107, the purchase history storage unit 108, and the product master storage unit 109 using the survey report totaling unit 112, and provides necessary information for the requested survey. At the same time as determining whether or not it is possible, the survey fee is estimated (S301).

  Thereafter, the investigator makes a survey purchase estimate response through the survey commissioning response unit 114, and if there is an official purchase request for the survey report as a result, the customer file storage unit 107, the purchase history storage unit are matched to the survey request items. 108. The product master storage unit 109 is searched, statistics, and edited to create a survey report (S302). The completed survey report is sent to the business operator, and payment is received from the business operator through the payment agent company (S303).

  Hereinafter, an example of a summarized version of the investigation report that can be provided in the embodiment of the present invention described so far will be described with reference to FIG.

  For example, if A company commissions a research report to guide recommendations regarding product development strategy and advertising strategy for shampoo “B” of company A, the market research company will store the customer's file storage unit in accordance with the research requirements. 107. After searching, statistics, and editing the purchase history storage unit 108 and the product master storage unit 109, and adding the knowledge of a specialized researcher, statistical values from various angles are displayed as indicated by R1 in FIG. prepare. At this time, the statistical value as indicated by R4 is one of the features of the business model in the present invention, and is related to the product obtained as a price that does not cause the customer who purchases the product to bear the cost such as the delivery fee or the purchase agent fee. This can be provided by a more detailed customer profile and cannot be provided by a conventional Internet merchandise sales site.

  Based on the statistical value indicated by R1, the market research company adds the knowledge of the investigator based on experience, and then analyzes the statistical value indicated by R2, and the research contractor indicated by R3 is the product development strategy. Proposal of measures that can be selected as an advertising strategy is provided to Company A as a research report.

  Also in the proposal in the research report, as shown in R5, since it is based on a deeper profile for each product of the customer, more detailed proposals that could not be provided by the conventional Internet merchandise sales site are possible.

  The example of FIG. 10 will be specifically described. In the shampoo market, it is understood that the product B of Company A is not sufficiently appealing to women in their 20s to 30s, which has the largest share of the total market. It is possible to provide statistical values from various angles, such as the hair dyeing rate of daily hair washers that are frequently used by purchasers, the percentage of hair color of hair dyers, and the trend of hairstyles by season for women in their 20s and 30s. It becomes. For example, when company A develops products targeting women in their 20s and 30s to increase market share, based on these statistical values, the development of products with long-lasting hair coloring, etc. Promote tie-up with dye products from the top marketed dye manufacturers obtained based on the survey conducted by this research company, the most popular hair color for women in their 20s and 30s according to the season in the product advertising model, Proposals that could not be provided in the past, such as the use of hairstyles, can be made.

  In addition, all the statistical figures, analyzes and recommendations described so far are based on actual customer purchasing activities and may be more accurate as market research than the research reports of conventional research companies. It is one of the features created through the business model in the invention.

  In the business model in this example, the purpose of use of personal information obtained from customers is specified / notified / announced, and agreement with the customer regarding the scope of use is made. It is premised on the operation corresponding to the procedure of notification of purpose of use, disclosure, correction, and suspension of use at the request of.

1 shows an example of the overall configuration of an embodiment when a business model of the present invention is constructed by a computer and a survey report totaling apparatus. It shows the flow of processing in which the survey report aggregating apparatus provides a purchase agent service. The flow of the process in which the survey report totaling apparatus provides the survey report providing service is shown. The example of a memory | storage of a goods master table is shown. An example of storage of a purchase history table is shown. The example of a memory | storage of a basic profile table is shown. The example of a memory | storage of a purchase tendency profile table is shown. The example of a memory | storage of a payment commission table is shown. The example of a memory | storage of a delivery charge table is shown. An example of a survey report summary version is shown.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 1 ... Market research company (sales / purchase agency), 2 ... Business operator, 3 ... Customer, 4 ... Payment agency company, 5 ... Logistics company, 100 ... Survey report totaling device, 101 ... Purchase correspondence department, 102 ... Payment commission Registration unit 103 ... Profile registration unit 104 ... Purchase history registration unit 105 ... Delivery fee registration unit 106 ... Payment fee storage unit 107 107Customer profile storage unit 108 ... Purchase history storage unit 109 ... Product master storage unit , 110... Delivery fee storage unit, 111... Delivery fee aggregation unit, 112 .. survey report aggregation unit, 113.

Claims (2)

  A market research company operates a purchasing / sales agency service, and the expenses incurred in the purchasing / sales agency service, the delivery cost when the company delivers the product to the customer, and the price of the product from the customer to the company. A business model that makes it possible to obtain a more detailed customer profile for each product genre of a customer who uses a purchase / sales agency business by paying the commission generated when using a payment agency for payment by a market research company .   A business model for creating a market research report by associating a more detailed customer profile for each product genre obtained by claim 1 with a history of actual purchase activities of a customer obtained through a purchase / sales agency business, and selling it to a business operator.

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