KR20220154912A - Online shopping mall sharing service method - Google Patents

Abstract

The present invention relates to an online shopping mall sharing service method. The online shopping mall sharing service method, according to the present invention, comprises: a process of generating a code, assigning the code to a retailer who has registered as a member, and directly moving to a main page of a shared shopping mall by clicking or contacting the code; a process of settling retailer profits by tracking inflow paths of buyers; a process of settling, as wholesaler profits, an amount calculated by applying a wholesale profit rate to retailer sales; and a product curation process of assigning weights to evaluation items to evaluate the cost-effectiveness of products, and then determining exposure positions of the products. Therefore, the present invention has the effect of increasing the profit structure of members.

Description

Online shopping mall sharing service method

The present invention relates to a service method for sharing an online shopping mall, and more particularly, to a sharing online shopping mall so that anyone can easily utilize an online shopping mall to generate profits without knowledge and experience related to product sourcing and operation of an online shopping mall. Each member freely sells products as if he or she owns a shopping mall, and the shared shopping mall operator handles a series of sales management processes for individual members instead, eliminating the time and cost of operating the shopping mall, so anyone can enjoy a shared online shopping mall. You can easily make money using it. In addition, through product curation, an algorithm that places products with high cost-effectiveness in a place where the concentration of attention of shopping mall visitors is high encourages competition among product suppliers to improve the quality of products that fill the shopping mall, and replaces traditional wholesalers and retailers with online distribution. It relates to a method of sharing an online shopping mall that provides a structure for generating more operating profit by paying a portion of the retailer's sales as wholesale profits to the wholesaler who recommended the retailer.

Due to the spread of non-face-to-face transactions under the influence of COVID-19 and the rapid growth of the online shopping mall market, manufacturers or product suppliers who want to expand product sales online and sales operators who want to generate profits by selling products online is increasing rapidly.

On the other hand, in order to sell products online, it can be divided into a case of entering and selling in an external shopping mall such as an open market, a specialized mall, or social commerce, or selling products by building its own shopping mall.

In addition, in order to run an online shopping mall business, a lot of experience and expertise are required to operate an online shopping mall, such as entering an external shopping mall, building its own shopping mall, securing products for sale, creating product detail pages, and conducting online marketing activities.

In addition, high fees must be paid to sell products in external shopping malls, and continuous advertising costs must be paid to sell products while competing with numerous sellers. In addition, in order to sell products in your own shopping mall, you must first develop portal advertisements, viral marketing, and SNS activities to inform a large number of potential customers about the shopping mall, and create a high-level detailed description, configure the shopping mall layout, and call-to-action to prevent leaving the shopping mall. (Call To Action) and various shopping mall management capabilities are required.

In order to sell products online like this, it is necessary to operate such as preparation processes such as securing a shopping mall, securing products for sale, creating product detail pages, marketing for product promotion, advertising operation, inventory management, order and payment management, sales and delivery work, etc. It takes time, money, and expertise.

After all, in order to sell products online, it includes many complicated and difficult factors, such as a high level of experience in operating a shopping mall, securing products for sale with high added value, and investing time and money required for product sales management.

The background of the present invention is to provide a method for generating profits only with simple promotional activities without directly operating an online shopping mall that is difficult to operate and requires a lot of time and money investment.

According to Patent Publication 10-2121306 'online shopping mall system', "it is possible to sell products by using individual online shopping malls assigned", and in 'online integrated shopping mall service method and device' “A regular member becomes an operator who receives distribution of a client shopping mall in the form of a retail mall.” However, the present invention is a shared shopping mall concept, which is a method of using one shared shopping mall as a common shopping mall, and accesses the shared shopping mall with a unique code assigned to the retailer member. It is different from the prior patent in that it is a shared shopping mall that sells products displayed in the shopping mall as if they were the products of the retailer member's own shopping mall. In addition, in Patent Publication 10-2121306 'Online Shopping Mall System' and Publication Patent Publication 10-2007-0042515 'Online Integrated Shopping Mall Service Method and Apparatus', each person becomes an operator of a shopping mall that is distributed or allocated, but the present invention is a shared online Since the shopping mall operator takes over a series of shopping mall operation management such as product management, order management, delivery management, and settlement management of the retailer, the retailer member can focus only on sales without having to do a series of shopping mall management activities as a shopping mall operator. has improved the difficulty of operating an existing online shopping mall. And, in Patent Publication No. 10-2121306 'Online Shopping Mall System', it is said that "the price to be paid to founder members is calculated at regular intervals according to the number of members allocated to individual online shopping malls", and "a method for completing subscription of paid consumer members" In Publication Patent Publication No. 10-2007-0042515 'Online integrated shopping mall service method and device', it is said that "when the number of sales or sales performance in the shopping mall meets the pre-set rating conditions" However, the present invention is different in that there is no condition such as the number of assigned members, the number of shopping malls, or grade conditions or paid subscription, and anyone can become a retailer member through application and freely sell shopping mall products. It is different from the existing invention in that anyone can easily become an online shopping mall seller as a condition of subscription. In addition, according to Patent Publication No. 10-2007-0042515 'Online integrated shopping mall service method and apparatus', "qualifications such as being a taxable business operator with a general business license must be met", but the present invention is to share an online shopping mall As a concept, if a sharing online shopping mall operator has a business registration certificate and a mail order license, the retailer member sharing the online shopping mall is a member of the above patent in that he does not need to have a separate business registration certificate or mail order registration certificate as a product seller rather than a shopping mall operator. By removing the inconvenient activity barriers of qualification requirements, anyone can easily share online shopping malls to generate profits. In addition, in <59> of the composition and function of the invention of Registered Patent No. 10-0819477 'Accumulation service method in an online integrated shopping mall service device', “the operator (regular member or corporate member) owns his or her product in a warehouse (virtual) When a store registration request is made to the store registration, the main manager works on the image of the product requested for store registration so that the product is simultaneously displayed on the main homepage of the integrated shopping mall and each homepage of all shopping malls sold. In the 1st warehouse entry product, the method to be set after consultation with the system providing head office, and the manufacturing company or distribution company sets the warehousing price without consultation with the system providing head office, and the system providing head office only approves it. In the present invention, products determined to be sold through various channels are numerically evaluated by weighting internal evaluation items such as selling price, quality index, repurchase rate, customer satisfaction, return rate, and seller return rate. Afterwards, product curation, which evaluates the product cost-effectiveness level with the sum of the results, automatically adjusts product exposure pages and rankings every set time, so that product suppliers actively promote cost-effectiveness such as price, quality, selling price, and satisfaction. It is different in that it was used as a catalyst to raise the level of shopping mall products by inducing them to raise evaluation items. The product exposure location determination method of the present invention allows business operators investing more advertising costs to compete with the cost-effectiveness of products rather than advertising cost competition methods such as portal advertisements or open markets that determine the top exposure of products. The fact that product exposure rankings are determined based on objective evaluation values, rather than artificial intervention and judgment, as in the patent “setting after consultation with the head office,” has taken a step forward from determining product exposure positions in existing online shopping malls. In addition, in Registered Patent No. 10-1652504 'Operation System and Operation Method of Integrated Online Shopping Mall', a unique domain assigned to each business operator is connected to the integrated online shopping mall to provide an integrated online shopping mall that allows multiple individual business operators to sell products in the integrated online shopping mall. The operating system and method of the shopping mall” is in the form of “imposing a fee for using the integrated online shopping mall server for each period according to the number of points used by individual operators”, but the present invention is not a method for individual operators to sell products in the integrated online shopping mall, Members are sellers and marketers who sell products configured in the shared online shopping mall. The shared online shopping mall only provides members with a unique code to access the shared online shopping mall to identify the sales performance and marketing activities of each member of the retailer. In addition, since the member is a marketer of a shared online shopping mall, not an individual business operator, the profit based on product sales performance and retailer recommendation performance is calculated and paid after withholding tax, and no separate usage fee is charged.

It is not simple to enter a shopping mall platform such as an open market or to build your own shopping mall to sell products online and generate profits. Furthermore, it is more difficult to compete with millions of businesses to sell products and generate profits without experience in operating online shopping malls. In addition, in order to secure well-selling products with high cost-effectiveness, attract customers, and sell shopping mall products, marketing and advertising expenses must be invested.

Therefore, the present invention is to solve the cumbersome online profit activities of securing products, conducting advertising and marketing, and courier work in order to generate profits in online shopping malls through sharing shopping malls.

In addition, the present invention is to further solve the above problems of marketing activities and advertising cost investment by creating a structure in which profits are generated by securing an online retailer by combining an offline wholesaler and retailer system with an online system.

In order to solve the above problems, the online shopping mall sharing service method of the present invention generates and gives a code containing member information to a retailer who has signed up as a member, and directly moves to the main page of the sharing shopping mall by clicking or touching the code. The process of tracking the buyer's funnel to the above member code and settling the retailer's revenue. A process of setting a wholesale profit rate based on the total sales of a wholesaler in a shopping mall that occurred during a certain period, and then settling the amount calculated by applying the wholesale profit rate to the retailer's sales as wholesaler's profit. It includes a product curation process in which evaluation items to measure product satisfaction are set, each item is weighted to evaluate product cost-effectiveness, and product exposure positions are determined.

The online shopping mall sharing service method of the present invention is to provide a service by which even a person who has no experience in operating an online shopping mall or who has difficulty finding time to operate a shopping mall can easily generate profits through a sharing shopping mall. Therefore, the operator of a shared shopping mall takes care of not only organizing the products to be sold in the shopping mall, but also the post-sales work that follows after the product is sold in the shopping mall, that is, shipping the product and managing customers after delivery, so that members can focus only on promotional activities and generate profits. It can solve the disadvantages of the above problems.

In addition, the online shopping mall sharing service of the present invention has an effect of increasing the member's profit structure by converting the marketing cost required to secure sellers into wholesaler profits by combining the offline distribution structure of the wholesaler and the retailer online.

In addition, the online shopping mall sharing service of the present invention is an operation of arranging the product display of the shopping mall in the order of products with high cost-effectiveness, thereby promoting cost-effectiveness competition for the upper exposure of products, thereby increasing the satisfaction of the sharing shopping mall and supporting members' promotional activities. It works.

Figure 1 is a diagram showing the process of becoming a retailer and a wholesaler after signing up as a member with the recommendation of a wholesaler
Figure 2 is a diagram showing the process of settling the profits of retailers and wholesalers by tracking the inflow path of buyers
Figure 3 is a diagram showing the member's shopping mall sales revenue and wholesaler revenue structure
4 is a diagram showing a process in which a shared shopping mall operator integrates and processes a series of order processing
Figure 5 is a view showing an example of product curation for determining the exposure position of the product

The present invention relates to a service method for sharing an online shopping mall (hereinafter referred to as a shopping mall), and the concept proposed in the claims will be described through embodiments based on drawings.

As shown in the representative diagram of the present invention, the sharing shopping mall server 100 basically includes functions of the member management unit 120, the shopping mall management unit 130, the profit settlement management unit 140, and the sales management unit 150. Basically included means that other service functions necessary for managing a shopping mall may be included.

Of course, the following drawings and embodiments are intended to aid understanding of the present invention, parts irrelevant to the description have been omitted in order to clearly explain the present invention, and it is natural that they are not intended to limit or specify the scope of the present invention. Therefore, inventions that develop similar concepts to the present invention will also fall within the scope of the present invention.

1 shows a process in which an individual registers as a member, receives a recommendation from a wholesaler 125a, is approved for qualification as a retailer 124a by the member management unit 120, and conducts product sales activities in a shared shopping mall, and after a specific period of time, the retailer 124a It is a diagram showing a process of recommending a retailer, which is a profit activity for a wholesaler, after applying for wholesaler qualification and receiving approval from the member management unit 120.

The present invention grafts the offline distribution structure of retailers and wholesalers to online shopping malls. Therefore, the retailer's revenue generated from product sales of the shared shopping mall 200 and the wholesaler's revenue generated from retailer recommendation are presented, and the shared shopping mall 200 service is built so that members can earn money with the above two revenue models.

Accordingly, the shared shopping mall 200 requires the ID of the wholesaler who recommended the retailer as a prerequisite when an individual registers as a member and applies for retailer qualification in order to clearly establish a relationship between the wholesaler and the retailer. If there is no wholesaler recommendation, retailer qualification is not granted, and the relationship between the retailer 124a and the wholesaler 125a that recommended the retailer 124a is maintained until membership is withdrawn. Members can withdraw at any time, but if they want to rejoin, they are set to apply after a certain period of time to ensure recommendation activities from wholesalers to retailers.

The wholesaler 125a receives wholesale revenue only from the directly recommended retailer 124a. Therefore, even if the retailer 124a becomes a new wholesaler 125b and recommends a new retailer, which is a wholesaler's profit activity, the revenue calculation of the newly recommended retailer is not applied to the wholesaler 125a who recommended the member management unit 120. ) records and stores only the relationship between the wholesaler 125a and the directly recommended retailer 124a.

To explain the wholesaler profit settlement relationship in more detail, wholesaler A has a1, a2, a3, a4... If you recommend .an as a retailer, the wholesaler will recommend a1, a2, a3, a4… A certain amount of retail sales generated from .an is settled as wholesale revenue.

However, retailer a1 recommended by wholesaler A becomes wholesaler B after a certain period of time, and retailers b1, b2, b3, b4... When bn is recommended, wholesaler A recommends retailers b1, b2, b3, b4... Since there is no relationship between directly recommended wholesalers and retailers with bn, wholesale profits are not settled.

Therefore, the member management unit 120 that receives the membership registration application compares the previously stored member record of the membership management unit 120 based on the applicant's name and phone number in the membership application form, and confirms that the newly applied member has a previous retailer application record. Inspect whether there is any duplication of recommended wholesalers. In order to protect the profits of the wholesaler 125 who recommended the retailer 124, if a member double-joins or if there is already a recommended wholesaler 125, membership registration is rejected, and a member who has withdrawn once postpones re-registration for a certain period of time.

Upon membership registration, all members may apply for retailer (124) status. The member management unit 120 creates a member's My Page 122 at the same time as member sign-up is approved, and when the subscribed member applies for retailer qualification, a member code containing the URL information of the My Page 122 is generated to facilitate retail activities. It is given as a dedicated code for

The member code stores basic information of the member as well as information on the wholesaler 125a recommending the member as a retailer 124a and information on the retailer recommended by the member as a wholesaler.

Members approved by the retailer 124 may sell products of the shared shopping mall 200 by promoting the member code given upon joining. When a member informs the member code on various online marketing channels such as blog, cafe, Facebook, Instagram, band, etc., or delivers it through KakaoTalk or text message, the buyer touches or clicks the member code to share the shopping mall (200) Since you can connect to and purchase products, the activities of the retailer 124 are very simple.

Referring to FIG. 1, a member may apply for wholesaler qualification after a certain period of time has elapsed after the retailer 124a activity, and upon approval by the member management unit 120 to become a wholesaler 125b, the member of the retailer 124 is recommended and the wholesaler becomes a wholesaler. (125b) may generate revenue. The member management unit 120 adds the wholesaler 125b information to the member's My Page 122 at the same time as the member's wholesaler qualification is approved, manages the member's retailer recommendation information generated thereafter, and includes member information, retailer sales information, Stores retailer recommendations, displays them on My Page, and records future changes.

FIG. 2 is a diagram illustrating a process of tracing a buyer's inflow path, classifying the sales results of the shopping mall 200 of the retailer 124, and settling profits between the retailer 124 and the wholesaler 125. Referring to FIG.

A visitor may access the shared shopping mall 200 through a member code and purchase a product. The member code includes the URL information of the member's My Page 122, so the visitor touches or clicks the member code to access the shopping mall 200, but the visitor does not see the member's My Page 122 and directly shares the shopping mall. (200) Links to the main page. Although the URL of the member's My Page 122 is an access path, it is merely a passing process for distinguishing the performance of the member for the visitor. The My Page 122 is connected only when the member logs in with a password set by the member himself/herself.

The product purchase confirmation information in the sharing shopping mall 200 is transmitted to the sales management unit 150 by tracking the purchaser's access code in the member management unit 120 and matching the sold product information with the member code of the corresponding retailer.

The sales management unit 150 receives the purchase information and sends the order product to the customer, and then transmits the information on the completion of the delivery and the purchase confirmation to the revenue settlement management unit 140, the revenue settlement management unit 140 of the member. The retailer's profit for product sales is settled and transmitted to the member's My Page (122).

The profit settlement of the retailer 124 is settled by the seller's profit amount or profit rate set in advance for each product, and the profit settlement of the wholesaler 125 is by applying the wholesale profit rate to the sales of the retailer 124 recommended by the wholesaler 125. settle

Taking the retailer and wholesaler's profit settlement as an example, wholesaler A recommends retailer B, the selling price of C product is 10,000 won, and the sales revenue is 2,000 won (sales profit rate is 20%). When accessing the shopping mall and purchasing product C, retailer B receives a settlement of 2,000 won from the sale of product C.

Wholesaler A, who recommended retailer B, is settled by multiplying the sales price of product C by 10,000 won by the wholesale profit rate according to the wholesale profit rate standard. If wholesaler A's profit rate is 7%, wholesaler A is settled with 700 won as wholesale profit from retailer B's sales of product C.

The product sales revenue or profit rate is exposed on the detail page of each product when the member logs in, and the wholesale profit of the wholesaler 125 is displayed on the member's My Page.

Figure 3 is a diagram showing the revenue standard of the member (125). Member revenue 142 is settled by dividing it into shopping mall product sales revenue 142a generated by activities of retailer 124 by wholesaler 125 and wholesaler revenue 142b for sales of recommended retailer 124 .

Members of the shared shopping mall 200 must perform activities of retailers and wholesalers in parallel, and the members generate sales revenue 142a by selling products of the shopping mall 200 as a retailer, and generate sales revenue 142b by recommending a retailer as a wholesaler. is to create

An activity in which the wholesaler 125 recommends a member of the retailer 124 replaces marketing expenses for spreading the shared shopping mall 200, and the price for this is the wholesaler's profit 142b.

However, if a wholesaler is biased towards recommending a retailer and neglects sales of the products of the shopping mall 200, the balance of the shopping mall may collapse because profits cannot be distributed to the wholesaler who introduced the retailer.

In order to compensate for this, the present invention sets the wholesale profit rate based on the wholesaler's sales of products in the shopping mall 200 as the wholesaler's profit distribution standard, multiplies the wholesaler's profit rate by the recommended retailer's sales, and settles the wholesaler's profit.

That is, the more sales the wholesaler 125 sells in the shopping mall 200, the more the retailer 124 can receive in return for sales, so that the wholesaler also contributes to the sales of the shopping mall 200. It is to maintain a balance between the activities of the wholesalers (125) and the activities of the retailers (124).

The wholesale profit rate 142c standard of FIG. 3 is applied when the wholesaler profit 142 is settled, and is an example in which the wholesale profit rate is set based on the sales generated by the wholesaler selling products in the shopping mall 200 . The wholesale profit rate (142c) setting determines the profit rate by considering the profit equity between the retailer and the supplier, and the segment dividing the profit rate is set to at least 3 levels so that the profit for the wholesaler activity is settled from the lowest level to induce active member activities. do.

The wholesale profit 142b according to the retailer recommendation is calculated by dividing the wholesale profit rate 142c of the wholesaler 125a by the total amount of sales sold in the shopping mall 200 by the retailer 124a directly recommended by the wholesaler 125a. multiplied by The wholesale profit rate 142c is a profit rate set based on the total amount of sales sold directly by the wholesaler 125a in the shopping mall 200, and the wholesale profit rate increases as the total amount sold by the wholesaler 125a in the shopping mall 200 increases. (142c) is high.

The criterion (yes) of the wholesale profit rate 142c in FIG. 3 is based on the total amount of sales sold by the wholesaler in the shopping mall for 30 days immediately before settling the wholesaler's profit.

For example, if the total sales of all retailers 124 recommended by the wholesaler 125 is 1 million won and the sales of the wholesaler 125 in the shopping mall 200 exceed 300,000 won, the wholesale profit rate 142c is 7%. 70,000 won calculated by multiplying 7% by 1 million won, which is the total retail sales amount, is the wholesaler's profit 142b.

Adding an example, if the total sales of all retailers 124 recommended by the wholesaler 125 is 1 million won and the sales sold by the wholesaler at the shopping mall 200 is 150,000 won, a wholesale profit rate 142c of 5% is applied , 50,000 won calculated by multiplying 5% to 1 million won, the total amount of retail sales, is the wholesaler's profit 142b.

Adding an example, if the total sales of all retailers 124 recommended by the wholesaler 125 is 1 million won and the sales sold by the wholesaler at the shopping mall 200 are less than 50,000 won, the wholesale profit rate 142c is 3%. 30,000 won calculated by multiplying 3% to 1 million won, the total amount of retail sales, is the wholesaler's profit 142b. Of course, the wholesale yield 142c is an example and can be changed and adjusted.

The purpose of the sharing shopping mall 200 is to provide a structure in which even a person who has no experience in operating an online shopping mall or who has difficulty in spending the time required to operate a shopping mall can easily generate profits through the sharing shopping mall 200 .

Therefore, the sharing shopping mall operator 110 must perform not only product composition to be sold in the shopping mall, but also post-sales tasks that follow after product sales are made in the shopping mall, that is, measures required for product delivery and post-delivery customer management.

4 is a diagram illustrating a process of integrating and processing order information of the sharing shopping mall 120 in the sales management unit 150 .

Order information generated in the sharing shopping mall 200 by accessing with the member code is transmitted to the sales management unit 150 together with the order information after the member management unit 150 tracks the orderer's access code and matches it with the retailer member information.

The sales management unit 150 receives order information generated from each member, performs a series of tasks for delivery processing, that is, product picking - packing and dispatching, and displays the processing process and result on the member's My Page.

When the product is delivered to the customer and the purchase is confirmed, the sales management unit 150 bundles the product sales result and the seller member code and transmits it to the profit settlement management unit 140 . The revenue settlement management unit 140 tracks the member code of the sales information, extracts wholesaler information recommending the member, calculates the retailer's revenue and the wholesaler's revenue, and displays each information on the member's My Page.

As described above, the sharing shopping mall operator 110 performs all tasks and tasks other than sales, such as integrating and processing delivery processing tasks in the sales management unit 150 and settling and processing the profits of wholesalers and retailers in the profit settlement management unit 140. By enforcing, the member can focus solely on promoting his/her membership code 122 and selling products.

5 is a diagram illustrating a product curation 131 process for determining the exposure position of a product.

In order to enter an online shopping mall platform such as an open market and expose a product to a place where it sells well, it is necessary to pay advertising costs. In other words, products with high advertising expenditures, rather than products with high product satisfaction, are exposed in a position where they sell well.

The product curation 131 evaluates the satisfaction of buyers and sellers with respect to the products sold in the shopping mall, calculates the cost-effectiveness of the product as a numerical value, and sequentially arranges them in places with high concentration of visitors with high cost-effectiveness values. So, it is an algorithm that arranges products with high satisfaction so that they can be sold better.

Since the exposure position of a product in the sharing shopping mall 200 is determined by the product's cost-effectiveness rather than the advertising cost payment ranking, manufacturers or suppliers who want to sell more products must compete to increase product satisfaction.

Therefore, the product curation 131 serves to further promote the vitalization of the shopping mall by inducing the sharing shopping mall 200 to be filled with highly satisfactory products by competing in cost-effectiveness of supplied products.

The product curation 131 sets evaluation items in consideration of the satisfaction of buyers and sellers, and evaluates cost-effectiveness with a numerical value calculated by weighting each item in consideration of the influence of the selected items on product evaluation.

The evaluation item setting extracts factors that affect product evaluation, such as sales rate, profitability, return rate, selling price, and satisfaction, and then establishes criteria for calculating each item as a cost-effectiveness value. It is natural to add and change evaluation items according to the sales environment.

As an example of a criterion for representing the sales rate as a cost-effectiveness value, first, the average sales volume is calculated by dividing the total sales volume of the shopping mall by the total number of products in the shopping mall for a specific day. Then, the sales rate index of the product is calculated by dividing the sales volume of the product by the average sales volume. The value obtained by multiplying the calculated sales rate index by the weight is the cost-effectiveness value of the sales rate.

Taking the sales rate as an example in the product cost ratio calculation 131a, first, the average sales volume of the shopping mall is calculated by summing the sales volume of all shopping malls for one week from Monday to Sunday and then dividing by the total number of products sold in the shopping mall. The sales rate index of product A is the value obtained by dividing the weekly sales volume of product A by the average sales volume of the shopping mall. The value obtained by multiplying the sales rate index by the weight is the sales rate cost-effectiveness ratio of product A. It is natural to change the period setting according to the sales environment.

Supplementing the description of the example in more detail, if the total number of products in the shopping mall is 100 and the total sales volume sold in the shopping mall for one week is 500, the average sales volume of the shopping mall is 5. In addition, if the sales volume of product A is 10 during the same period, 2 divided by the sales volume of product A 10 by the average sales volume of the shopping mall 5 becomes the sales rate index of product A. Therefore, 2 multiplied by the sales index 2 of product A and the weight 1 is the sales rate cost-effectiveness ratio of product A.

Taking the criterion of expressing profitability as a cost-effectiveness value as an example, first, the rate of return of each product sold in a shopping mall is calculated. The product profit rate is the product profit divided by the product sales price. In addition, the average rate of return of products in the shopping mall is calculated by summing up the calculated sales rate of return of all products in the shopping mall and then dividing it by the total number of products in the shopping mall.

The profitability index of the product is calculated by dividing the rate of return of the product to be continuously evaluated by the average rate of return of the shopping mall, and the value obtained by multiplying the calculated profitability index by the profitability weight is the profitability cost-effectiveness ratio.

Taking profitability as an example in the cost-effectiveness calculation 131a of product A, if the total number of products in the shopping mall is 100 and the sum of the product sales rates calculated is 30, the average rate of return for the shopping mall is 0.3 divided by the sum of the total rate of return of the shopping mall 30 and the total number of products 100. to be. However, if the rate of return of product A is 0.4, the profitability index of product A is 1.33.

Therefore, if product A's profitability index is 1.33 and its profitability weight is 1.2, 1.596, which is the product's profitability index multiplied by its profitability weight, is the profitability cost-effectiveness ratio of this product.

As an example of a criterion for expressing the return rate as a numerical value, the average return rate of the shopping mall is calculated by dividing the number of returns generated in the shopping mall for a week from Monday to Sunday by the quantity sold in the shopping mall for the previous week. Not based on the number of sales and returns that occurred during the same period assumes that product returns typically take about a week.

The product return rate is calculated by dividing the product return rate of products to be continuously evaluated by dividing the number of product returns that occurred during the same period as the number sold during the previous week. In addition, the product return rate is divided by the average return rate of the shopping mall to calculate the return rate index, and then the value calculated by multiplying the return rate weight is the cost-effectiveness of the product return rate.

Calculate cost-effectiveness of product A (taking the return rate in 131a as an example, if the total number of returns that occurred in the shopping mall for a week from Monday to Sunday is 10 and the total number of products sold in the previous week is 500, the average return rate for the shopping mall is 0.02. If the number of returns for product A during the period is 1 and the number of products sold during the previous week is 40, the return rate for product A is 0.025.

Therefore, product A's return rate of 0.025 is divided by the shopping mall's average return rate of 0.02 to calculate product A's return rate index of 1.25. Negative weights are assigned to items that have a negative impact on cost-effectiveness evaluation, such as the return rate.

To take the standard for expressing the selling price as a cost-effectiveness value, first, search for the same product as the product you want to evaluate on portals such as Naver, Google, and Daum, and collect the selling price. After adding up the collected sales prices, divide by the number of products searched to calculate the average sales price of products online.

The selling price index of the product is calculated by dividing the selling price of the product to be continuously evaluated by the average online selling price. And the value obtained by multiplying the sales price index of the product by the sales price weight is the sales cost-effectiveness ratio.

It is difficult for a product curation program to periodically reflect the sales price/cost ratio because external sales information is searched and the value is reflected, not data from a shared shopping mall. Therefore, the cost-effectiveness ratio is calculated and applied only when a product is initially registered in a shared shopping mall or when there is a change in the selling price.

Taking the selling price of product A as an example in the cost-effectiveness calculation 131a, if product A is sold in five online shopping malls at 10,000 won, 12,000 won, 11,000 won, 9,000 won, and 11,000 won, the online average selling price of product A is is 10,600 won. If the selling price of product A is 10,000 won in the sharing shopping mall 200, the selling price index of product A is 0.94.

Therefore, the value obtained by multiplying the sales price index of 0.94 by the sales price weight of 2 is 1.88, which is the cost-effectiveness of product A.

Taking the criterion of expressing satisfaction as a value for cost-effectiveness as an example, an evaluation table is first installed in a buyer's My Page so that a buyer can evaluate satisfaction for each product sold in a shopping mall.

After continuously collecting and summing up the satisfaction scores of all products, the average satisfaction rate of shopping mall products is calculated by dividing the satisfaction rating by the number of products evaluated. In addition, the satisfaction index of the product is calculated by dividing the satisfaction of the product to be evaluated by the satisfaction of the shopping mall, and then the satisfaction ratio is calculated by multiplying the satisfaction weight.

A For example, in the product cost ratio calculation 131a, if the number of products evaluated for product satisfaction in the shopping mall is 100 and the sum of the satisfaction values is 400, the average of the products in the shopping mall with 400 divided by the number of products evaluated by 100 is 400. becomes satisfaction. If the satisfaction level of product A is 5, the satisfaction index for product A is 1.25 divided by the satisfaction level of product A (5) by the satisfaction level of the shopping mall (4). 1.25 obtained by multiplying the product A satisfaction index by 1.25 by the satisfaction weight 1 becomes the satisfaction ratio of product A. Therefore, the cost-effectiveness evaluation of product A is 5.976, which is the sum of the cost-effectiveness of the sales rate, profitability, return rate, selling price, and satisfaction items.

The cost-effectiveness evaluation value of the product A is applied when the product curation 131 arranges the products of the sharing shopping mall 200, and it is natural that products with high cost-effectiveness are placed at the top.

The standard for product placement in product curation basically places them from the top of the first page of the main screen in order of cost-effectiveness value, and when each product is placed on the corresponding category page, it is placed at the top in order of cost-effectiveness value. In addition, depending on the page layout, if there is a location where the product is selling well, such as a location with a high concentration of visitors or a left and right banner, it is natural to place the product with a high cost-effectiveness first.

The shopping mall sales unit 130 serves to increase the satisfaction of the shared shopping mall 200 by promoting product competition by performing product curation 131 at regular intervals and arranging products with high cost-effectiveness to be sold better.

100: shared shopping mall server
110: Shared shopping mall operator
120: Member Management Department, 121: Member, 122: Member My Page, 123: General Member, 124: Retailer, 125: Wholesaler, 126: Recommended Retailer
130: shopping mall management department, 131: product curation, 132: product exposure management
140: profit settlement management department, 141: retailer profit, 142: wholesaler profit
150: sales management department
200: shared shopping mall

Claims (4)

A service method for sharing an online shopping mall, the process of generating and giving a code containing information of a member to a retailer who has signed up as a member, and directly moving to a main page of a sharing shopping mall by clicking or touching the code;
The process of tracking the purchaser's inflow path to the above member code and settling the retailer's revenue;
Setting a wholesale profit rate based on the wholesaler's total shopping mall sales generated in a certain period, and then settling the amount calculated by applying the wholesale profit rate to the retailer's sales as wholesaler's profit;
An online shopping mall sharing service method including setting evaluation items for measuring product satisfaction, evaluating product cost-effectiveness by assigning weights to each item, and then determining product exposure positions.
The method of claim 1,
The process of moving directly to the shopping mall main screen without displaying the member's My Page of the member who provided the member code to the visitor who came in through the member code, and displaying the member's My Page when the member who received the member code logs in An online shopping mall sharing service method further comprising a process of protecting information. The method of claim 1,
As a method of distributing the wholesaler's profit, the member's sales performance of shopping mall products for a certain period is divided into several ranges, the wholesale profit rate is set differently for each range, and the wholesale profit rate is multiplied by the retailer's sales, and the amount calculated is the wholesaler's The online shopping mall sharing service method further comprising a process of inducing members to maintain a balance between shopping mall product sales activities and retailer recommendation activities by distributing revenues.
The method of claim 1,
The product curation method sets at least three items that evaluate product satisfaction from the perspective of buyers and sellers, such as product selling price, sales ratio, sales margin, buyer satisfaction, return rate, purchase review, and seller profit rate, and each item is product satisfaction. The process of quantifying the cost-effectiveness of products by evaluating them after assigning different weights in consideration of their impact on the product, and placing products with high cost-effectiveness values in order of priority in places where visitors' attention is high when arranging products in a shared shopping mall An online shopping mall sharing service method further comprising a process.

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