JP2008530632A - 双方向性のマーケティングのためのシステムおよび方法 - Google Patents

双方向性のマーケティングのためのシステムおよび方法 Download PDF

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Publication number
JP2008530632A
JP2008530632A JP2007540111A JP2007540111A JP2008530632A JP 2008530632 A JP2008530632 A JP 2008530632A JP 2007540111 A JP2007540111 A JP 2007540111A JP 2007540111 A JP2007540111 A JP 2007540111A JP 2008530632 A JP2008530632 A JP 2008530632A
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network
screen
proxy
communication device
content
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JP2008530632A5 (enExample
Inventor
スティーブン ランドール，
スティーブン エイチ． アン，
ジェフリー ピー． ポッター，
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ロカモダ， インコーポレイテッド
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Publication of JP2008530632A publication Critical patent/JP2008530632A/ja
Publication of JP2008530632A5 publication Critical patent/JP2008530632A5/ja
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
    • G06Q20/32—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using wireless devices
    • G06Q20/322—Aspects of commerce using mobile devices [M-devices]
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00—Network architectures or network communication protocols for network security
    • H04L63/10—Network architectures or network communication protocols for network security for controlling access to devices or network resources
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Information Transfer Between Computers (AREA)
  • Telephonic Communication Services (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Mobile Radio Communication Systems (AREA)
  • Computer And Data Communications (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
JP2007540111A 2004-11-04 2005-11-04 双方向性のマーケティングのためのシステムおよび方法 Pending JP2008530632A (ja)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US62471204P 2004-11-04 2004-11-04
PCT/US2005/040186 WO2006052837A2 (en) 2004-11-04 2005-11-04 A system and method for interactive marketing

Publications (2)

Publication Number Publication Date
JP2008530632A true JP2008530632A (ja) 2008-08-07
JP2008530632A5 JP2008530632A5 (enExample) 2008-12-04

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JP2007540111A Pending JP2008530632A (ja) 2004-11-04 2005-11-04 双方向性のマーケティングのためのシステムおよび方法

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US (3) US8886759B2 (enExample)
EP (1) EP1813083A4 (enExample)
JP (1) JP2008530632A (enExample)
CN (1) CN101120377A (enExample)
WO (1) WO2006052837A2 (enExample)

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US10395275B2 (en) 2019-08-27
CN101120377A (zh) 2008-02-06
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US20190333105A1 (en) 2019-10-31
US8886759B2 (en) 2014-11-11

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