JP2008242976A - Advertisement delivery system for navigation device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement system using car navigation device, in which a user can regularly obtain latest information of a commercial facility without communication cost, and a high advertisement effect can be ensured for an advertiser. <P>SOLUTION: Advertisement information linked to map information is delivered to a car navigation device by digital terrestrial broadcasting and recorded therein. When the user refers to the advertisement, the reference is recorded as a history. When the user purchases a commodity or receives a service from a store related to the advertisement, the advertisement reference history is transmitted to the commercial facility side by a radio terminal by DSRC (dedicated short range communication). The advertisement reference history is further transferred to a card company which settles payment, and the broadcasting agent receives a consideration equivalent to an advertisement effect calculated based on the advertisement reference history. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to an advertisement distribution system for navigation devices, and in particular, distributes advertisements to a car navigation device of a vehicle having a DSRC (Dedicated Short Range Communication) wireless terminal to provide convenience to the user and to broadcasters. Also relates to an advertisement distribution system for navigation devices that expands business opportunities.

  DSRC (Dedicated Short Range Communication) is a technology that performs very short-distance communication using radio waves, and is mainly assumed to be used in automobiles. In communication by DSRC, communication is performed between a roadside device (a radio device installed on the roadside) and an in-vehicle device (a radio device installed on a vehicle).

  DSRC was originally developed as a communication technology for an automatic toll collection system (ETC: Electronic Toll Collection System) on highways. This ETC pays for tolls on toll roads and aims to eliminate traffic congestion at toll gates, improve driver convenience by cashless, and reduce administrative costs such as personnel costs.

  Furthermore, DSRC is currently expected to be applied as a technology for realizing a service in which a vehicle and surrounding facilities cooperate in addition to ETC. For example, it is conceivable to grasp usage conditions in parking lots, manage delivery trucks in logistics, and pay automatic charges at drive-throughs of gas stations and fast food. Even in such commercial facilities, charge settlement and information providing services are performed, and it is expected that the number of commercial facilities using DSRC will increase.

  The following Patent Document 1 discloses a road sign system using DSRC. Patent Document 2 below discloses a system for notifying the contents of charging via the Internet to a mail address set by an in-vehicle device as one form of ETC.

  On the other hand, a car navigation device is a device for displaying map information and own vehicle position information to a driver and supporting driving, and has been widely used with the advancement of IT in automobiles.

JP 2004-5318 A JP 2004-38726 A

  In the car navigation apparatus, in order for a user to search for commercial facility information (address, contact information, service content, etc.), the following means are used in the prior art, for example.

(N1) When searching without reading from a read-only storage device such as a DVD disk (N2) Map information is periodically downloaded from the map database in the information center using communication means, stored in the storage device, and searched. (N3) When acquiring the result of commercial facility information directly from the information center using communication means When the user wants to search the commercial facility information, only the search result of the commercial facility information is obtained from the information center having the map database. Obtain using communication means.

  On the other hand, in order for the user to know the commercial facility information, a method using conventional television broadcasting or radio broadcasting is also conceivable. In these methods, the following means are used to transmit advertisement information to a viewer or a listener.

    (B1) The advertisement information is transmitted to the real-time by broadcasting video / audio at a predetermined time for each channel.

    (B2) Information such as distributed video / audio / characters is stored in a storage device, and advertisement information is transmitted at an arbitrary time.

  By the way, it is expected that the number of commercial facilities that can be used by DSRC will increase in the future, and the service content provided by the commercial facilities will change gradually. Therefore, the search means (N1) to (N3) by the above-described conventional car navigation apparatus have the following problems.

    (Na) Since the update interval of the map database is as long as about once or twice a year, the user cannot search for commercial facilities that have just started providing services using DSRC. Also, the business owner of the commercial facility loses the opportunity to acquire new customers until the user updates the map.

    (Nb) Since map update information is acquired by communication, information can be acquired in real time compared to (N1), but the user needs to bear a high communication fee.

    (Nc) Compared with (N2), the communication fee is lower, but the search time is longer. In addition, during system maintenance or system down when the information center does not operate, the user cannot retrieve commercial facility information.

  Furthermore, the advertisement information transmission means using the broadcasts according to the prior art shown in the above (B1) and (B2) have the following problems respectively.

    (Ba) Since it is a means for distributing video / audio information in time series, it is an advertising medium with a large temporal restriction. For this reason, the advertising fee per hour is high, and only large-scale commercial facilities that can afford funds can advertise.

    (Bb) When recorded on a storage medium, the viewer or listener can skip or erase the portion where the advertisement is recorded, so the effectiveness of the advertisement is reduced from the viewpoint of the advertiser (sponsor) Will do.

  The present invention has been made to solve the above problems, and in an advertising system using a car navigation device, it is possible to always obtain the latest commercial facility information without burdening the user with communication costs. In addition, it is to provide an advertising system that is highly effective for the advertiser.

  In the present invention, advertisement information linked to map information is distributed and recorded in a car navigation device or the like by terrestrial digital broadcasting. Then, the effect is counted as an advertisement reference history in the car navigation device, and is sent to the card company that performs the settlement via the DSRC wireless terminal. The broadcaster receives a price commensurate with the effectiveness of the advertisement.

  According to the present invention, in an advertising system using a car navigation device, it is possible to always obtain the latest commercial facility information without burdening the user with communication costs, and the advertising effect is high for the advertiser. An advertising system can be provided.

  Hereinafter, an embodiment according to the present invention will be described with reference to FIGS. 1 to 7.

[Outline of advertising system]
First, an outline of an advertising system according to an embodiment of the present invention will be described with reference to FIG.
FIG. 1 is a diagram illustrating an outline of an advertising system according to an embodiment of the present invention.

  The user to be advertised in the present invention is, for example, a car driver equipped with a car navigation device and a DSRC terminal.

  In this example, the case where the client of the advertisement is the owner of the parking lot and the user uses the parking lot will be described.

  First, it is assumed that an advertisement requester of the XX parking lot has been requested by a broadcaster from an advertisement requester. As shown in FIG. 1, the broadcasting station broadcasts an advertisement for a parking lot based on an advertisement contract schedule.

  It is assumed that the driver of the car acquires information on the parking lot by looking at the car navigation device. For example, suppose that the user clicks on an icon for a parking lot in the car navigation device and sees toll information or vacancy information in a garage. The use of the advertisement in this way is stored in the history information recording unit attached to the car navigation device. Then, it is assumed that the driver enters the parking lot where the advertisement is referred to within a certain time (for example, two hours) and uses the parking lot. At that time, although charged by the DSRC terminal, information using the advertisement is aggregated in the server of the center, and the effect of using the advertisement is evaluated. The broadcasting station is paid for the use of the advertisement in accordance with the effect.

  In this way, the user has the merit of using real-time store information and the like, and the client who pays the advertisement can pay a price commensurate with the effect of the advertisement and contribute to rational management. For broadcasters, if the number of broadcast advertisements using this car navigation device increases, it is possible to expect an increase in advertising revenue.

[Advertising system hardware configuration]
Next, the hardware configuration of the advertisement system according to an embodiment of the present invention will be described using FIG.
FIG. 2 is a hardware configuration diagram of an advertisement system according to an embodiment of the present invention.

  The advertisement system according to an embodiment of the present invention includes each site of a broadcasting station 30, a card company 50, a content provider 20, a communication company 70, a store (advertisement requester) 10, and a vehicle 40.

  The site of the broadcasting station 30 includes a management server 30a and a broadcasting device 30b. The management server 30a includes a CPU, a main memory, a network IF, and a peripheral device IF. The management server 30a is connected to an external network through the network IF, and a peripheral device such as an HDD is connected to the peripheral device IF.

  The management server 30a manages advertisement information, settlement information, a broadcast schedule, and the like.

  The site of the card company 60 has a management server 60a. The management server 30a includes a CPU, a main memory, a network IF, and a peripheral device IF. The management server 30a is connected to an external network through the network IF, and a peripheral device such as an HDD is connected to the peripheral device IF.

  The management server 60a manages payment information, user credit information, card issuance history, and the like.

  The site of the content provider 20 has a management server 20a and a WWW server 20b. Each of the management server 30a and the WWW server 20b includes a CPU, a main memory, a network IF, and a peripheral device IF, and is connected to an external network through the network IF. The peripheral device IF includes a peripheral device such as an HDD. It is connected.

  The management server 20a manages payment information, advertisement information, advertisement requester information, and the like.

  The Web server 20b is a server that stores information such as HTML documents and images, and plays a role of transmitting such information via a network such as the Internet in response to a request from client software such as a Web browser. .

  The communication company 70 is a so-called Internet service provider, and this site has a communication management server 70a. The communication management server 70a includes a CPU, a main memory, a network IF, and a peripheral device IF. The communication management server 70a is connected to an external network through the network IF, and a peripheral device such as an HDD is connected to the peripheral device IF.

  The communication management server 70a manages connections from each site, user information, network communication traffic, and the like, accepts connection requests from each site, and connects to the Internet.

  The site of the store 10 has a management server 10a and a DSRC terminal 10b. The management server 10a includes a CPU, a main memory, a network IF, and a peripheral device IF. The network IF is connected to an external network and a DSRC terminal, and a peripheral device such as an HDD is connected to the peripheral device IF. Yes.

  The DSRC terminal 10b includes a CPU, a main memory, a network IF, and a wireless transmission / reception IF. The DSRC terminal 10b is connected to the management server 10a via the network IF, and is wirelessly connected to the in-vehicle DSRC terminal via the wireless transmission / reception IF.

  The site of the vehicle 40 includes an in-vehicle computer 50a, a car navigation device 50b, and a DSRC terminal 50c.

  The in-vehicle computer 50a includes a CPU, a main memory, a network IF, and a peripheral device IF, and is connected to the car navigation device 50b and the DSRC terminal 50c in the vehicle by the network IF. The peripheral device IF includes a peripheral device such as an HDD. Is connected.

  The in-vehicle computer 50a manages the car navigation device 50b and the DSRC terminal 50c, receives necessary information, and stores it in the peripheral device.

  The car navigation device 50b includes a CPU, a main memory, a GPS, a display unit input unit, a peripheral device IF, a network IF, a wireless transmission / reception IF, and a broadcast reception unit, and is connected to the in-vehicle computer 50a and the DSRC terminal 50c through the network IF. Has been. In addition, it is wirelessly connected to the communication management server 70a of the communication company by the wireless transmission / reception IF. The GPS is a system that communicates with a satellite or the like and confirms a traveling position. For example, a DVD-ROM drive is connected to the peripheral device IF. The DVD-ROM drive is a device that reads data from a DVD-ROM that stores map data. Further, the input unit is a part that performs input for operating the car navigation device such as a touch panel and buttons.

  In addition to the normal car navigation function, the car navigation device 50b of the present embodiment has a function of receiving a broadcast from a broadcast station by a broadcast receiving unit and displaying an advertisement on a display unit.

  The DSRC terminal 50c includes a CPU, a main memory, a network IF, and a wireless transmission / reception IF. The DSRC terminal 50c is connected to the in-vehicle computer 50a via the network IF, and is wirelessly connected to the store-side DSRC terminal via the wireless transmission / reception IF. Information is sent to the DSRC terminal on the store side.

[Details of advertising system operation]
Next, a data structure used in the advertisement system according to the embodiment of the present invention will be described with reference to FIGS.
FIG. 3 is a diagram illustrating an example of the advertisement basic information list.
FIG. 4 is a diagram illustrating an example of the advertisement information list.
FIG. 5 shows an example of the advertisement distribution condition information list.
FIG. 6 is a diagram illustrating an example of a broadcast station search table.
FIG. 7 is a diagram illustrating an example of the advertisement distribution time table.

  The basic advertisement information list is a list of basic advertisement information for advertisements provided by advertisers on the content provider 20 site. As shown in FIG. 3, as shown in FIG. It includes items such as name, store genre, business hours, address (location), contact information, contents to be advertised, distribution period, distribution time zone or number of distributions, distribution day, distribution area, advertisement fee, URL, and the like.

  Here, the advertisement fee is a fee commensurate with the evaluation of an advertisement defined as, for example, “1.00% of the total amount purchased by the user browsing the store 10 or browsing the Web”.

  The URL is a URL (Uniform Resource Locator) for the advertisement of the store, and is an address on the Internet to be displayed when an icon or a specific menu on the car navigation device is selected.

  The advertisement information list shown in FIG. 4 is obtained by converting the advertisement basic information list into a format such as XML that can be browsed by the car navigation device 50b at the site of the vehicle 50.

The advertisement distribution condition information list shown in FIG. 5 stores information for creating a time schedule for distributing information stored in the advertisement information list at the broadcasting station 30. In addition, the advertisement distribution condition information list used for the calculation of the advertising fee when the card company 60 makes the reimbursement payment includes a customer ID, a distribution period, a distribution time period or the number of distributions, a distribution day, a distribution area, an advertisement fee, It consists of items such as URL.

  The broadcast station search table shown in FIG. 6 is a table for searching for broadcast station information, and includes items of area, broadcast station name, type, and URL.

  The advertisement delivery time table shown in FIG. 7 is a table for managing the advertisement delivery schedule, and is a table in which customer IDs are written in the day of week and time fields for delivery.

[Details of advertising system operation]
Next, details of operations used in the advertisement system according to the embodiment of the present invention will be described in order with reference to FIGS.
FIG. 8 is a functional block diagram of an advertising system according to an embodiment of the present invention.
FIG. 9 is a diagram illustrating an example of a display screen of the car navigation device of the advertisement system according to the embodiment of the present invention.
FIG. 10 is a diagram for explaining the flow of money in the advertising system according to the embodiment of the present invention.
(I) Until the advertisement information created in the store 10 (advertiser requester) is registered or updated in the content provider 20 When the business operator who manages the store 10 wants to place an advertisement, the content provider 20 manages the store 10 Conclude a contract for advertisement distribution with the business operator (= advertiser). The advertisement request information management unit 202 of the content provider 20 issues a customer ID to the advertisement requester and notifies the advertisement information creation unit 101 via the transmission / reception unit 201 and the transmission / reception unit 105.

  Then, the advertisement information creation unit 101 on the store 10 side stores the notified customer ID.

  Next, the advertisement basic information about the store 10 is created using the advertisement information creation unit 101. The basic advertisement information is basic information related to the advertisement of the store 10, for example, the store name, store genre, business hours, address (location), contact information, contents to be advertised, distribution period, distribution time zone or distribution. The number of times, the distribution day, the distribution area, and the advertising fee.

  Next, the transmission / reception unit 105 on the store 10 side adds its own customer ID to the created advertisement basic information via the communication unit 601 and the transmission / reception unit 201 managed by the communication company, and the advertisement request information of the content provider 20 Transmit to the management unit 202.

  The advertisement request information management unit 202 checks the validity of the customer ID added to the advertisement basic information in light of the customer ID issued by the advertisement request information management unit 202 itself, and transmits it to the advertisement request information storage unit 203. . The advertisement request information storage unit 203 registers the transmitted advertisement basic information in the advertisement basic information list shown in FIG. 3 if new, and updates it when there is an entry with the same customer ID. To do. This basic advertisement information list is stored in the HDD connected to the management server 20a.

  On the other hand, the business operator who manages the store 10 (= advertisement requester) uses the advertisement information input unit 101 of the store 10 to create a Web page for notifying the user of an advertisement related to the store 10. Then, the created web page is transmitted together with the customer ID to the advertisement request information management unit 202 of the content provider 20 via the transmission / reception unit 703 and the communication unit 701 of the communication unit.

  The processing of each unit is performed by the CPU of the management server 10a of the store 10 executing a program loaded on the main memory.

  The advertisement request information management unit 202 of the content provider 20 collates the customer ID and then registers or updates the Web page in the WWW server 204. Then, the advertisement request information management unit 202 adds or rewrites the URL of the Web page in the advertisement request information storage unit 203 to the corresponding entry in the advertisement basic information list shown in FIG.

The processing of these units is performed by the CPU of the management server 20a of the content provider 20 executing a program loaded on the main memory.
(II) Until the advertisement information registered in the content provider 20 is registered or updated in the broadcasting station 30, the advertisement information storage unit 203 of the content provider 20 registers or updates the advertisement basic information list shown in FIG. And transferred to the advertisement information editing unit 205.

  The advertisement information editing unit 205 edits the advertisement information list shown in FIG. 4 and the advertisement distribution condition information list shown in FIG. 5 based on the advertisement basic information list. The advertisement distribution condition information list is stored in the HDD connected to the management server 20a of the content provider 20.

  Further, the advertisement information editing unit 205 adds the coordinate value (latitude / longitude information) calculated from the address to the advertisement information list. This is for use in the POI database 211 described below.

  Further, the POI (Point of Interests) database 211 of the content provider 20 collates the stored POI data of the store 10 with the advertisement information list, and uploads registered or updated data.

  Next, the transmission sorting unit 206 of the content provider 20 uses the broadcast station search table shown in FIG. 6 using the “distribution area” of the advertisement distribution condition information list as a search key, and the advertisement information list and the advertisement distribution condition information list. The URL of the broadcasting station that is the transmission destination of is searched.

  Then, the transmission sorting unit 206 adds the URL of the broadcasting station 30 extracted by the search to the information in the advertisement information list and the information in the advertisement distribution condition information list.

  Next, the transmission / reception unit 201 of the content provider 20 sends the content of the advertisement information list and the content of the advertisement distribution condition information list to the advertisement information of the broadcast station 30 via the communication unit 701 of the communication company and the transmission / reception unit 305 of the broadcast station 30. Transmit to the management unit 302.

  The processing of these units is performed by the CPU of the management server 20a of the content provider 20 executing a program loaded on the main memory.

  Then, the advertisement information management unit 302 of the broadcasting station inquires of a customer ID in a customer database (not shown).

  When there is no customer ID, the advertisement information database (hereinafter referred to as advertisement information DB) 301 newly registers the contents of the transmitted advertisement information list and the contents of the advertisement distribution condition information.

  When there is a customer ID, the advertisement information DB 301 overwrites and records the contents of the transmitted advertisement information list and the contents of the advertisement distribution condition information.

The processing of these units is performed by the CPU of the management server 30a of the broadcast station 30 executing a program loaded on the main memory.
(III) Until the conditions related to the advertisement are registered or updated in the card company 60, the content provider 20 transmits the contents of the advertisement distribution condition information list to the card company 60. The payment information storage unit 603 of the card company 60 receives the contents of the advertisement distribution condition information list via the transmission / reception unit 602. If there is no customer ID, a new entry is created and a similar advertisement distribution condition information list is created. If there is a customer ID, the entry in the advertisement distribution condition information list for the customer ID is updated.

The processing of these units is performed by the CPU of the management server 60a of the card company 60 executing a program loaded on the main memory.
(IV) Until the advertisement information received by the broadcast station 30 is transmitted by digital broadcasting First, the distribution schedule creation unit 303 of the broadcast station 30 creates the advertisement distribution time table shown in FIG. The advertisement delivery time table is created to set an advertisement schedule within a predetermined period. When it is first created, nothing is set, but when the schedule is determined, the customer ID is entered in the corresponding day of the week and time fields. I will fill it. The advertisement distribution time table is stored in the HDD connected to the management server 30a of the broadcasting station 30.

  Next, the distribution schedule creation unit 303 acquires the contents of the advertisement distribution condition information list stored from the advertisement information DB 301 via the advertisement information management unit 302, and distributes the advertisement based on the contents of the advertisement distribution condition information list. Create a timetable. Thereafter, the delivery schedule creation unit 303 hands over the created advertisement delivery time table to the delivery schedule management unit 304.

  Next, at a predetermined time, the delivery schedule management unit 304 notifies the advertisement information management unit 302 of the customer ID according to the created advertisement delivery time table.

  The advertisement information management unit 302 calls the contents of the advertisement information list from the advertisement information DB 301 based on the customer ID acquired from the distribution schedule management unit 304 and transmits it to the transmission unit 305.

  The processing of these units is performed by the CPU of the management server 30a of the broadcast station 30 executing a program loaded on the main memory.

The transmission unit 305 encodes the content of the advertisement information list and distributes it as advertisement information using terrestrial digital broadcasting. The transmission unit 305 is a function of the broadcast device 30b.
(V) In the vehicle 40, until the advertisement information received by digital broadcasting is recorded in the car navigation device, the receiving unit 407 of the vehicle 40 receives and decodes the advertisement information distributed using the terrestrial digital broadcast wave. To the car navigation device 401.

  The car navigation device 401 collates the advertisement information with the address of the POI information stored in the POI (Point of Interests) information storage unit 413.

  As a result of the collation, if the advertisement information relates to the advertisement of the facility that has already been stored, the car navigation apparatus 401 links so that the advertisement can be referred to from the POI information. Then, the advertisement information storage unit 408 stores the advertisement information.

As a result of the collation, if there is no POI information corresponding to the advertisement information, the navigation apparatus 401 newly creates POI information based on the advertisement information. The POI information storage unit 413 stores the POI information. After that, the navigation device 401 links so that the advertisement can be referred to from the POI information. Then, the advertisement information storage unit 408 stores the advertisement information. The advertisement information is stored in the HDD connected to the in-vehicle computer 40a.
(VI) In the vehicle 40, the user 50 searches for commercial facilities through the display unit 402 and the operation unit 403 until the user views the advertisement information recorded in the car navigation. The car navigation device 401 searches the map information storage unit 404 and the advertisement information storage unit 408 based on the search conditions specified by the user, and outputs a list of commercial facilities that meet the search conditions to the display unit 402.
(VII) Until the user 50 browses the advertisement information registered in the content provider 20 in the vehicle 40, the user 50 is interested in a store from the commercial facility list displayed on the display unit 402 via the operation unit 403. Select 10 items.

  The car navigation device 401 displays a detailed information screen of the store 10 on the display unit 402. When the advertisement information of the store 10 is stored in the advertisement information storage unit 408, the HP link of the store 10 is displayed in the detailed information screen.

  When the user 50 selects the store 10 stored in the advertisement information storage unit 408, the car navigation device 401 records the date and time when the detailed information of the store 10 is browsed in the advertisement reference history storage unit 411. This advertisement reference history is stored in the HDD connected to the in-vehicle computer.

  Further, when the user 50 selects an HP link in the detailed information screen, the car navigation device 401 accesses the HP browsing authentication unit 207 via the transmission / reception unit 406, the communication unit 701, and the transmission / reception unit 201. The browsing of the HP is performed by accessing the Internet via the wireless transmission / reception IF of the car navigation device 401.

  For example, in the example shown in FIG. 9, the user 50 searches for a nearby parking lot running with the car navigation device 401 and tries to park at the OO parking lot from the screen of FIG. 9A. Assume that the location is accessed with a touch panel. As a result, the HP of the OO parking lot is displayed as shown in FIG.

After the authentication is completed, the car navigation device 401 accesses the WWW server 204, and the user 50 browses the HP of the store 10. At this time, the car navigation device 401 records the browsing history information in the advertisement reference history storage unit 411. What is recorded as the browsing history information includes, for example, the date and time when the user 50 browses the HP of the store 10, the communication time or information amount (packet transmission / reception amount) required to browse the HP, and the like.
(VIII) The user 50 sets the store 10 as the destination via the display unit 402 and the operation unit 403 until the user 50 leaves the vehicle 40 at the parking lot owned or affiliated with the store 10 and then leaves the vehicle 40. Then, after driving the route guided by the car navigation device 401, the user 50 enters the vehicle 40 in a parking lot owned or affiliated with the store 10.

  In the store 10, the user 50 purchases goods and services and makes a payment with the credit card 412 via the payment information management unit 103. At this time, the payment information management unit 103 makes a credit inquiry to the card company 60 via the communication unit, and performs a payment procedure if there is no problem with the contents of the inquiry, and the payment information storage unit 106 purchases the user 50. Record history. The purchase history is stored in the HDD connected to the management server 30a.

  The processing of each unit is performed by the CPU of the management server 10a of the store 10 executing a program loaded on the main memory.

  The user 50 places the credit card 412 in the card reading port of the DSRC terminal 50a, and then leaves the vehicle 40. At this time, the advertisement reference history inquiry unit 104 on the store 10 side inquires browsing history information from the advertisement reference history storage unit 411 via the transmission / reception unit (DSRC) 102, the transmission / reception unit (DSRC) 409, and the settlement information management unit 410. To do. The browsing history information is sent from the in-vehicle computer 40b to the DSRC terminal 40c.

  If there is a history referring to the HP of the store 10, the advertisement reference history inquiry unit 104 notifies the settlement information management unit 103 of the management number of the credit card 412 and the browsing history information.

  The payment information management unit 103 links the purchase history and browsing history information of the user 50 and records them in the payment information storage unit 106, and also manages the credit card 412 management number via the communication unit to the card company 60. And send browsing history information.

In addition, the credit card 412 is read by the DSRC terminal 50a from the user 50 and the card company 60 performs a point service, a discount service, a gift service such as a free gift, etc. as a score for transmitting the browsing history information. Thereby, the motivation of transmitting browsing history information to the user 50 can be enhanced.
(IV) Until fee settlement is completed At the card company 60, the management number of the credit card 412 transmitted from the store 10, the purchase history of the user 50, and the browsing history information are received by the transmission / reception unit 602, and the settlement information management unit 601 is To the payment information storage unit 603.

  The settlement information management unit 601 periodically aggregates the settlement information recorded in the settlement information storage unit 603, and calculates a price or a fee with the following breakdown, for example, as shown in FIG.

    (1) Price of goods or services: The user 50 pays the store 10.

    (2) Advertising fee: The store 10 pays the broadcasting station 30.

    (3) HP registration fee: The store 10 pays the content provider 20.

    (4) Content usage fee: The user 50 pays the content provider 20.

    (5) Communication fee: The store 10 pays the communication company 70. The amount is determined according to the browsing history information.

    (6) Settlement fee: The store 10 pays the card company 60.

    (7) Price of goods or services (amount obtained by subtracting (2), (3), (6) from (1)) ... The card company 60 pays the store 10.

  Then, in the card company 60, as shown in FIG. 10, the payment information management unit 601 makes an advance payment to each payment information management unit (103, 209, 307, 702) as follows.

    a. (7) Reimbursement for the price of goods or services to the payment information management unit 103 of the store 10.

    b. The payment information management unit 209 of the content provider 20 is paid in advance for (3) HP registration fee and (4) content usage fee.

    c. (2) The advertising fee is paid in advance to the settlement information management unit 310 of the broadcasting station 30.

  The amount of the advertisement fee is determined according to the number of times the user 50 browses the detailed information of the store 10 and the item of the advertisement fee in the contents of the list of the advertisement distribution condition information transmitted.

    d. (5) The communication fee is paid in advance to the payment information management unit 702 of the communication company 70.

  Then, the user 50 makes payments (1) and (4) to the card company 60, and all settlements are completed.

  The processing of these units is performed by the CPU of the management server 60a of the card company 60 executing a program loaded on the main memory.

  According to this embodiment described above, the following effects can be expected.

The business model for reducing the “burden of user communication costs” proposed by the Internet ITS Council assumes that the user pays the costs related to automobiles with a credit card. According to this embodiment, By purchasing products or services not only related to automobiles but also related to non-automobiles, communication costs can be collected from a larger number of business owners, so that "the burden of communication costs for users" can be further reduced. This is expected to promote the spread of car navigation systems with communication functions, and to promote the development of a new information infrastructure called a “probe car system”. (The “probe car system” is a system that is currently being considered for implementation, and is a system that collects various information such as traffic information, weather information, and road surface information using a car as a sensor. )
In addition, DSRC can be used by complementarily using broadcasting means (terrestrial digital broadcasting) suitable for distributing information over a wide area and communication means (Internet) suitable for searching for information to be found in more detail. An opportunity to acquire a new customer can be provided to a business operator who manages a commercial facility that has just started providing services. Furthermore, the effect which promotes the spread of the facility which provides the service using DSRC can be expected.

  Furthermore, since broadcasters can collect advertising expenses from more broadcasters, it is possible to reduce the capital investment burden on the broadcast infrastructure that accompanies the transition from analog broadcasting to digital broadcasting. In addition, by linking the terrestrial digital broadcasting and the “probe car system”, it is possible to notify the driver of accurate rainfall information, freezing / slip information, accident-prone areas, etc. in real time and over a wide area, and in the event of a traffic accident. A decrease in the number of occurrences can be expected.

It is a figure explaining the outline | summary of the advertising system of one Embodiment which concerns on this invention. It is a hardware block diagram of the advertising system which concerns on one Embodiment of this invention. It is a figure which shows an example of an advertisement basic information list. It is a figure which shows an example of an advertisement information list. It is an example of an advertisement delivery condition information list. It is a figure which shows an example of a broadcast station search table. It is a figure which shows an example of an advertisement delivery time table. It is a functional block diagram of an advertising system concerning one embodiment of the present invention. It is a figure which shows the example of the display screen of the car navigation apparatus of the advertisement system which concerns on one Embodiment of this invention. It is a figure explaining the flow of money of the advertising system concerning one embodiment of the present invention.

Explanation of symbols

10 ... Store (Advertiser)
20 ... Content provider 30 ... Broadcasting station 40 ... Vehicle 50 ... User 60 ... Card company 70 ... Communication company

Claims (1)

In an advertisement distribution system for a navigation device that performs advertisement to a user who rides a vehicle equipped with a DSRC (Dedicated Short Range Communication) terminal and a car navigation device,
The management server of the advertising client sends the information about the advertisement and the advertising fee information corresponding to the reference of the advertisement to the management server of the content provider,
The content provider creates content introduced by the advertisement requester, transfers information related to the advertisement and advertisement fee information corresponding to the reference of the advertisement to a broadcasting station, and an advertisement corresponding to the reference of the advertisement Transfer fee information to the credit card company,
The broadcasting device of the broadcasting station broadcasts the advertisement of the advertisement requester,
The display unit of the car navigation device displays a broadcast advertisement,
When the car navigation device is referred to information related to the advertisement requester, the car navigation device displays the content introduced by the advertisement requester, records the advertisement reference history of the user,
The DSRC terminal transmits the advertisement reference history to another DSRC terminal,
The management server of the card company sends an advertisement to the broadcasting company to the corresponding advertisement requester based on the advertisement reference history transmitted from the other DSRC terminal via the network and the advertisement fee information of the corresponding advertisement requester. An advertisement distribution system for navigation devices, characterized by calculating a fee.

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