JP3950813B2 - Information distribution system - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to an information distribution system that distributes information such as advertisements, and more particularly to an information distribution system that distributes information such as advertisements to vehicles.
[0002]
[Prior art]
2. Description of the Related Art Conventionally, billboards for advertising and billboards or displays for notifying various information are arranged on the side of a road such as an expressway or on the rooftop of a nearby building. These are useful information sources for giving necessary information to the vehicle and for purchasing goods and utilizing services. However, people who use vehicles have a wide variety of ages, hobbies, etc., and it is difficult to obtain a proportional effect even if a large number of signs and displays are placed. It can also harm the landscape.
[0003]
In recent years, with the development of communication technologies such as the Internet, it has become possible to distribute information such as advertisements directly to vehicles. Further, the position information of the vehicle itself can be easily obtained by GPS (Global Positioning System). Therefore, an information distribution system that acquires respective position information from vehicles and provides information according to the location to these vehicles has been proposed as a first conventional technique (for example, Patent Document 1).
[0004]
In the first prior art, various kinds of advertisement information are stored in advance in a predetermined device, the current position information of the vehicle is acquired, and the advertisement information corresponding to the position information is searched by the search means. Yes. The advertisement information obtained as a result of the search is distributed to the communication device of the corresponding vehicle. At this time, in the first prior art, it is possible to attach a distribution condition for performing distribution to a distribution destination. Examples of the distribution conditions include a period for providing advertisement information, a time zone, a day of the week, an age group, sex, and weather. The first prior art also proposes to calculate the advertisement distribution fee distributed to the vehicle and charge the advertiser. As a result, the advertiser only has to pay a fee according to the amount of distribution, and the advertising fee can be efficiently used for a vehicle user who is narrowed down according to the distribution conditions.
[0005]
On the other hand, it is proposed as a second prior art to display advertisement data on a car monitor, calculate an advertisement fee based on this display time, and pay the driver an advertisement fee (for example, Patent Document 2). ). In this second prior art, a credit company distributes IC cards on which advertisement data is recorded to drivers. The driver inserts this into the in-vehicle terminal to display advertisement data on the monitor. Since the advertising fee is calculated based on the time displayed on the monitor, for example, when a driver uses a toll road such as an expressway, the ETC (Electronic Toll Collection System) is used to calculate the advertising fee. You can pay all or part of the usage fee. That is, when the toll is automatically settled by road-to-vehicle communication between the antenna installed at the toll gate and the ETC on-vehicle device, the advertising fee revenue of the driver for viewing the advertisement can be used.
[0006]
[Patent Document 1]
Japanese Patent Laid-Open No. 2002-288518 (paragraphs 0009 to 0025, FIG. 1)
[Patent Document 2]
JP2003-50558 (paragraphs 0016 to 0020, FIG. 1)
[0007]
[Problems to be solved by the invention]
Among these, in the first prior art, the advertisement is charged to the advertiser by distributing the advertisement to the communication device of the vehicle. However, even if the advertisement is distributed to the communication device of the vehicle, the user of the vehicle does not always view the advertisement. Therefore, in the second prior art, the time for which the vehicle user, for example, the driver actually displays the advertisement on the monitor using the in-vehicle terminal is calculated. Then, an advertisement fee corresponding to the time when the advertisement is displayed on the monitor is paid to the vehicle user, or all or part of the toll road usage fee is charged with this advertisement fee.
[0008]
As described above, in the second prior art, the advertisement fee is paid to the user based on the time when the user of the vehicle displays the advertisement on the monitor. Therefore, unlike the first prior art, the advertisement is surely displayed on the monitor on the user side of the vehicle, and only the advertisement is distributed to the user of the vehicle, that is, the advertisement can be viewed. Regardless of whether or not, the inconvenience that the advertiser spends the advertising fee can be solved.
[0009]
However, in the second prior art, the payment of the advertisement fee to the vehicle user increases as the display time of the monitor increases. Accordingly, there is a concern that some users may display advertisements that are not necessary on the monitor and earn advertising fees. In extreme cases, it may appear that some people earn advertisement fees by leaving the monitor itself in a place that is not suitable for viewing in the vehicle and leaving it turned on. In such a case, the advertiser spends on a partner who is not effective for the advertisement. In the second prior art, an IC card is an information source such as an advertisement. Therefore, the latest information cannot be provided to the user, and the information itself becomes obsolete.
[0010]
On the other hand, toll roads such as highways in Japan are expensive, and it is a fact that it is a heavy burden on the vehicle users, and some improvement is required.
[0011]
SUMMARY OF THE INVENTION An object of the present invention is to provide an information distribution system that can reduce the burden of a toll road usage fee for those who wish to view advertisements.
[0012]
[Means for Solving the Problems]
  In the first aspect of the present invention, (b) use start position detecting means for detecting the use start position when the vehicle uses one specific toll road, and (b) the vehicle described above is the specific one described above. Use end position detecting means for detecting the use end position when the use of the toll road is ended; (c) current position determining means for determining the current position of the communication terminal provided in the vehicle; Different information is accumulated for each distribution area, and information including at least advertisements for communication terminals is stored in the distribution area when the current position determined by the current position determination means belongs to a new distribution area. And (e) information distributed by the information distribution means for use start position and end of use. An information receiving amount measuring means for measuring the amount of data received between the position, (to) measured data amount of the information receiving amount measuring means, from the use start position to the utilization end positionExceeds the total amount of data received when switching the distribution area by the information distribution means when the display operation of the information provision screen is left unattendedAnd (g) the data amount comparing means described above.Exceeds the total amount of dataWhen it is determined, the information distribution system is provided with usage fee collection means for discounting the toll road usage fee by a fixed amount and collecting it from the user of the communication terminal.
[0015]
  That is, according to the first aspect of the present invention, when using one toll road, when receiving information including at least an advertisement between the use start position and the use end position, the position information of the communication terminal by the movement of the vehicle is received. When the current position determined by the current position determination means belongs to a new distribution area, the information is switched to information corresponding to the distribution area and distributed. Therefore, information such as appropriate advertisements can be distributed to the communication terminal every time the vehicle reaches each area. In the present invention, the amount of data measured by the information reception amount measuring means is from the use start position to the use end position.Exceeds the total amount of data received when switching the distribution area by the information distribution means when the display operation of the information provision screen is left unattendedWhen it is determined, the usage fee for the toll road is discounted by a fixed amount and collected from the user of the communication terminal of the vehicle. Therefore, the user can reduce the economic burden by the amount of discount.
[0022]
  Claim 2In the described invention,Claim 1In the described information distribution system, the discount amount is an amount obtained from the advertising revenue obtained for one toll road as a revenue source, and is characterized by being less than the usage fee for that one toll road.
[0023]
  IeClaim 2The described invention realizes an economic principle that a discount rate can be increased for each road with many advertisers by adopting an economically independent profit system for each toll road. However, the amount of the discount is less than the usage fee for the corresponding toll road, thereby preventing the appearance of a person who travels meaninglessly on the toll road and earns a fee, and keeps the advertising effect.
[0024]
DETAILED DESCRIPTION OF THE INVENTION
[0025]
【Example】
Hereinafter, the present invention will be described in detail with reference to examples.
[0026]
FIG. 1 shows the overall configuration of an information distribution system according to an embodiment of the present invention. The information distribution system 101 uses an information distribution communication network 102 including an Internet network, a communication satellite, and a highway entrance / exit gate communication device (not shown). A plurality of user terminals (only one is shown in the figure) 103 using a vehicle (not shown) 103 is connected to the information distribution communication network 102 wirelessly through a communication facility such as a radio base station or a communication satellite (not shown). Is done. In addition, the information distribution communication network 102 includes a highway manager 104 that maintains and manages a highway, a financial institution 105 that transfers a highway usage fee, and an advertisement distribution center 106 that distributes advertisements. In addition, an advertiser (sponsor) 107 is connected by wire or wirelessly.
[0027]
FIG. 2 shows the relationship between the user terminal used in this embodiment and the information distribution communication network. The user terminal 103 includes a display unit 111 that displays various information such as advertisements, a transmission / reception unit 112 that communicates with the information distribution communication network 102, and a processing unit 113 that processes various types of information. In this embodiment, the transmission / reception unit 112 is connected to the Internet network 114, the GPS satellite 115 and the highway entrance / exit gate 116.
[0028]
FIG. 3 illustrates the relationship between the vehicle, the road, and the information distribution communication network. The A road 121 as the highway and the B road 122 as another highway connected to the A road 121 respectively enter the entrance-side exclusive gate 116 at the entrance of the road._INA116_INBHowever, the exit side exclusive gate 116 is also at the exit._OUTA116_OUTBAre arranged respectively. These gates 116_INA116_INB116_OUTA116_OUTBEach has a wireless communication facility, and when the vehicle 125 passes through these, it communicates and is also connected to the Internet network 114. For example, it is assumed that the A road 121 and the B road 122 are used for the vehicle 125 to go from the departure point 123 to the arrival point 124. Vehicle 125 moves from departure point 123 to entrance-side exclusive gate 116_INAThe entrance of the A road 121 is recognized at the time of passing, and the billing process is set. And the exit side exclusive gate 116_OUTAThe billing process for the A road 121 is performed at the time of passing through. Similarly, the vehicle 125 continues to the next entrance side exclusive gate 116._INBThe entrance of the B road 122 is recognized at the time of passing, and the billing process is set. And the exit side exclusive gate 116_OUTBThe billing process for the B road 122 is performed at the time of passing.
[0029]
On the other hand, the user terminal 103 of the vehicle 125 can recognize the current position based on signals obtained from a plurality of GPS satellites 115. The obtained position information indicating the current position is sent to the Internet network 114 via the nearest base station 127 and delivered to the advertisement distribution center 106. The advertisement distribution center 106 distributes information such as advertisements most suitable to the user terminal 103 of the vehicle 125 according to the location and time of the vehicle 125, the current position on the A road 121 or the B road 122, and the like. At the same time, based on responses on the user terminal 103 side to information such as advertisements, etc., the times during which advertisements were viewed while traveling on the A road 121 and the B road 122 were calculated, and these were determined in advance. When the value (threshold) is exceeded, the outgoing side exclusive gate 116_OUTA116_OUTBIn order to reduce the charge substantially by a certain amount when passing through the road, the road use refund is transferred from the financial institution 105 side separately from the charge amount of the expressway administrator 104 shown in FIG. It has become.
[0030]
For example, when the expressway usage fee shown in FIG. 1 is withdrawn from the account of the user of the user terminal 103 (the user of the vehicle 125) via the financial institution 105, the advertisement for the expressway usage fee for one month is shown in FIG. The distribution center 106 transfers a road use refund to this user account. Therefore, the user of the user terminal 103 can be substantially discounted on the highway usage fee. The advertisement distribution center 106 obtains profit by collecting from the advertiser 107 an amount obtained by adding a predetermined fee to the road use refund transferred to each user of the vehicle 125 or collecting an advertisement production fee.
[0031]
  As shown in FIG.high speedThe road manager 104, the financial institution 105, the advertisement distribution center 106, and the advertiser 107 are each provided with a personal computer or workstation having a communication function or an information processing terminal substantially the same as those in this embodiment. Then, as with the processing unit 113 in the user terminal 103, a CPU (Central Processing Unit) (not shown) executes a control program stored in a predetermined storage medium, so that the vehicle 125 ( An information distribution system 101 for FIG. 3) is configured.
[0032]
Next, the processing operation of each unit during actual operation of the information distribution system 101 will be described. As a premise of this processing, the user of the user terminal 103 preliminarily instructs the highway manager 104 and the financial institution 105 that manage the A road 121 as the highway and the B road 122 as another highway. It is assumed that a predetermined procedure for viewing advertisements in the advertisement distribution center 106 has been completed. Also, it is assumed that a user ID (Identification) for authentication is acquired by this procedure and authentication of electronic payment is received.
[0033]
FIG. 4 shows a state of control of the entrance side dedicated gate. Here, the entrance side exclusive gate 116 shown in FIG._INAShows the control. Other entrance side exclusive gate 116 shown in FIG._INBIn addition to declaring that the control is for the B road 122, the entrance side exclusive gate 116 that performs the processing by declaring that the control is for the A road 121 is also performed._INASince this is the same, the description thereof is omitted.
[0034]
Entrance gate 116_INAWhen the vehicle 125 passes (step S201: Y), the entrance-side exclusive gate 116 is connected to the user terminal 103._INAPassing information indicating that it has entered the toll road A 121 after passing through is transmitted (step S202). And the information which inquires the propriety of advertisement delivery is transmitted to the display part 111 (FIG. 2) of the user terminal 103 (step S203). This information also allows you to immediately press the “unnecessary” display button when you no longer want to deliver an advertisement, and you can always opt out of delivering an advertisement. It is noted that a road use refund that is part of the usage fee for the paid A road 121 is paid from the advertisement distribution center 106 when viewed.
[0035]
In step S202 and S203, the entrance side exclusive gate 116_INAIs transmitted to the user terminal 103 of the vehicle 125 via the base station 127 shown in FIG. 3, and the information is displayed on the display unit 111 (FIG. 2). In response to this, a signal that allows the user of the user terminal 103 to distribute the advertisement within a predetermined time is sent to the entrance side exclusive gate 116._INAIs returned (step S204: Y), the entry side exclusive gate 116_INATransmits a distribution permission signal to the advertisement distribution center 106 via the Internet network 114 (step S205). At this time, it goes without saying that the ID of the corresponding user terminal 103 and that the user has entered the A road 121 are also notified.
[0036]
On the other hand, a signal that enables advertisement distribution within a predetermined time is sent from the user terminal 103 to the ingress dedicated gate 116._INAIf the user terminal 103 has not been returned (step S204: N), the user of the user terminal 103 is not interested in advertisement distribution, or the user terminal 103 is not turned on and the display unit 111 is not turned on. This is a case where an advertisement or the like cannot be displayed. Therefore, in such a case, the entrance side exclusive gate 116_INATransmits a distribution rejection signal for the user terminal 103 to the advertisement distribution center 106 via the Internet network 114 (step S206). In this case, the advertisement distribution center 106 does not execute the advertisement distribution process unless the user terminal 103 is requested to distribute the advertisement later. Therefore, the user of the user terminal 103 who does not need an advertisement while passing through the A road 121 prevents an unnecessary advertisement or the like from being displayed on the display unit 111 or an unnecessary commercial song or the like from flowing. can do.
[0037]
FIG. 5 shows the state of advertisement distribution control on the advertisement distribution center side. In the advertisement distribution center 106, an entrance side exclusive gate 116 is provided._INAWhen the distribution permission information is received from (step S221: Y), the menu information of the information to be distributed is transmitted to the user terminal 103 that has given the permission (step S222). Upon receiving this menu information, the user terminal 103 displays the menu provided by the advertisement distribution center 106 on the display unit 111.
[0038]
FIG. 6 shows an example of a menu displayed on the display unit on the user terminal side. The display unit 111 has menus such as “(a) Line information”, “(b) Meals / breaks”, “(c) Random information”, “(d) Paid information”, and “(e) End of delivery”. Each item is displayed. Here, “(a) Line information” displays guidance along the line centering on the position where the vehicle 125 is currently traveling. For example, the local tourist association, its member, or the local public organization to which the local belongs. Are often advertisers 107. In principle, the related facilities on the A road 121 are excluded, and introductions of sights, souvenirs or unknown hot springs, etc. that go down the expressway and extend their legs are performed. In the vicinity of the end point of the A road 121, the B road 122 and other roads that can be connected to the A road 121 may be introduced.
[0039]
When “(b) meal / break” is selected, a restaurant, souvenir, or accommodation facility at a place where a meal or break can be taken after the A road 121 is introduced. When “(c) Random information” is selected, various types of information arranged by the advertisement distribution center 106 are provided according to the position of the vehicle 125. “(D) Paid information” is a distribution service for paid content such as music and movies. In this case, a charge similar to that of other distribution companies using the Internet is charged. However, if the viewing time exceeds the standard, a road use refund will be generated, which is profitable. When “(e) End of distribution” is selected, distribution by the advertisement distribution center 106 ends from that point. However, the user of the user terminal 103 is the exit side exclusive gate 116 of the A road 121._OUTADistribution can be resumed until it reaches. In this case, control is performed in which the reception of the distribution permission information in step S221 described above is replaced with resumption of distribution.
[0040]
Returning to FIG. When the menu information is transmitted to the user terminal 103 in step S222, it waits for the location information of the current location to be sent from the user terminal 103 through the Internet network 114 (step S223), and if this is sent (Y) , “Location information and preset items (in the case of this embodiment,“ (c) automatic information ”) are started to be provided (step S224). That is, after the menu is displayed for a short time on the display unit 111 on the user terminal 103 side, the content of “(c) automatic information” is displayed as the initial display state.
[0041]
FIG. 7 shows a state in which “(c) Random information” is displayed on the display unit. A button “return to menu” is displayed at the bottom of the display unit 111. Therefore, the user of the user terminal 103 performs an operation for returning to the menu screen shown in FIG. 6 when he / she wants to change to another item or to end the display itself.
[0042]
As described above, whether or not a new item other than the end of the distribution has been selected by the CPU on the advertisement distribution center 106 side in the state where the information is initially displayed or the distribution permission is not received (step S225), whether location information belonging to the new distribution area has been sent from the user terminal 103 (step S226), whether the end of the distribution has been selected (step S227), not the distribution permission of step S221 but the distribution rejection. Entrance gate 116_INA(Step S228) or the outgoing side exclusive gate 116_OUTAWhether or not the service area for the A road 121 has ended (step S229).
[0043]
When a new item other than the end of distribution is selected (step S225: Y), provision of information corresponding to the item and the current position information is performed to the user terminal 103 via the Internet network 114. (Step S230). For example, when “(a) Line information” is selected, information along the line according to the position where the vehicle 125 is traveling is provided. In addition, when a pay movie is viewed as “(d) pay information”, the content can be selected in relation to the estimated remaining time on the A road 121.
[0044]
When position information belonging to a new distribution area is sent from the user terminal 103 (step S226: Y), the corresponding distribution area is searched from information prepared for each distribution area in advance, and the distribution area is set. If the information on the item to be distributed can be switched in correspondence, the corresponding information is switched and provided (step S231). Some content, such as music and movies, does not change in the location information once the content appreciation is started. As long as the vehicle 125 is moving, the position information changes frequently. Therefore, the advertisement distribution center 106 sets a distribution area as appropriate in relation to the content to be provided, and ignores the individual position information itself until the user terminal 103 reaches a new distribution area. When the position information corresponds to a new distribution area, the content to be provided is switched for the first time.
[0045]
When the user terminal 103 selects the end of distribution from the menu screen (step S227: Y), the time during which distribution was performed is accumulated (step S232), and the process again shifts to a standby loop after step S221. (Return) Delivery refusal is entrance side exclusive gate 116_INAIs notified to the user terminal 103 that the distribution is not performed (step S233), and the process proceeds to the standby loop described above (return). Vehicle 125 is on the exit side exclusive gate 116_OUTAIs passed (step S229: Y), the exit-side exclusive gate 116_OUTAIn response to this notification from the Internet network 114, the advertisement distribution center 106 calculates a road use refund (step S234). When the user of the user terminal 103 temporarily ends the distribution several times while passing through the A road 121, the payment of the road use refund is made based on the accumulated value of the distribution time described in step S232. A determination is made as to whether or not it is a target.
[0046]
Even when the user terminal 103 is turned off, the end of distribution in step S227 is also determined. This can be determined by the fact that when the advertisement distribution center 106 tries to transmit information to the user terminal 103, it cannot be transmitted from a certain point in time, or the transmission is not completed.
[0047]
Although the control when passing through the A road 121 has been described above, the same applies to the B road 122. However, the standard value for payment of refund for road use can be determined independently for each road. In this embodiment, the road use refund is calculated independently for the A road 121 and the B road 122. However, when both the roads 121 and 122 are used at a time, the respective roads are used independently. You may make it calculate the road use refund more than the road use refund in the case of doing, and even when each of A road 121 or B road 122 alone does not reach the standard of payment of a road use refund When a predetermined time standard is satisfied as a result of mutual use, payment of a road use refund may be permitted for one road.
[0048]
FIG. 8 specifically shows the processing for the road use refund of the present embodiment shown in step S234 of FIG. In the advertisement distribution center 106, the vehicle 125 has a dedicated gate 116 on the exit side._OUTAThe total distribution time on the A road 121 is calculated at the time of passing (step S251). If the distribution has stopped several times in the middle, the past distribution time is accumulated in step S232 in FIG. 5, and the last distribution time may be added to that value. If the distribution has never been stopped, the entrance side exclusive gate 116_INAAfter passing through the exit side exclusive gate 116_OUTAThe time until passing through is calculated.
[0049]
Next, the CPU of the advertisement distribution center 106 determines whether or not the calculated value is greater than or equal to a predetermined reference value (step S252). This value (time) is the entrance side exclusive gate 116._INAAfter passing through the exit side exclusive gate 116_OUTAOf course, it is set shorter than the time required to pass through. As an example, a value obtained by multiplying the required time actually required by the vehicle 125 by 0.8 is set as a reference value. If the time when the advertisement is distributed from the advertisement distribution center 106 is equal to or greater than the reference value (Y), the user terminal 103 is notified through the Internet 102 that the road refund is paid (step S253). Then, the financial institution 105 is requested to pay the road refund to the account of the user terminal 103 (step S254).
[0050]
If it is determined in step S252 that the reference value has not been reached (N), the road refund may not be paid immediately. In this embodiment, when the user of the user terminal 103 passes through several toll roads in the past several days, when there is a case where the road refund is not paid on another road, We will do the remedy under the conditions. That is, it is checked whether or not the other toll road is passed within a predetermined number of days, and if there is a road immediately before that (step S255: Y), whether the road traffic is eligible for payment of the road refund Find out. As a result, when it is not the payment target of the road refund (step S256: Y), the distribution time that was not the payment target is accumulated (step S257). Then, the process returns to step S252 to determine whether or not the reference value is exceeded. When it becomes more than the reference value, the process proceeds to step S253 and subsequent steps, and the road refund is paid.
[0051]
On the other hand, if the reference value has not yet been reached (step S252: N), it is searched again whether there is an immediately preceding road (step S255). If there is, the road is refunded. It is checked whether or not the money has been paid (step S256). If there is no corresponding road (step S255: N), or if a road refund has already been paid for the corresponding road (step S256: N), it is determined that the road refund will not be paid. . Therefore, the advertisement distribution center 106 notifies the corresponding user terminal 103 that the road refund is not paid (step S258), and ends the processing (END). The user terminal 103 can confirm this notification on the display unit 111. In this case, the user of the user terminal 103 adds the sum of the display time for the A road 121 when it becomes below the payment standard for the road refund on the subsequent toll road (for example, the B road 122). If you exceed the payment standard for road refunds, you can receive the payment.
[0052]
<Deformability of invention>
[0053]
In the embodiment described above, the payment of a road refund that discounts the usage fee for a toll road such as an expressway when the sum of the times displayed on the display unit 111 of the user terminal 103 exceeds a predetermined reference time. If the highway manager 104 agrees, the highway manager 104 actually discounts the toll road usage fee, and the financial institution 105 collects the usage fee from the user account of the user terminal 103. You may do it.
[0054]
In the embodiment, the usage fee for toll roads such as expressways is substantially discounted depending on whether or not the total time for displaying advertisements etc. on the display unit 111 exceeds a predetermined reference time. The toll road usage fee may be discounted depending on whether or not the total amount of packets distributed to the user terminal 103 by the center 106 exceeds a predetermined threshold. As a result, the number of packets does not increase even if the user of the user terminal 103 leaves one information provision screen, so that only the user terminal 103 or the display unit 111 is turned on. Thus, it is possible to prevent problems such as payment of road refunds. Further, the advertiser 107 can pay the advertisement fee to the advertisement distribution center 106 according to the amount of data (packet amount) transmitted to the user terminal 103.
[0055]
Furthermore, although the embodiment has been described on the assumption that the financial institution 105 such as a bank performs the debit or transfer, the present invention is not limited to this. For example, the present invention can also be applied when paying a highway usage fee with a prepaid card. In this case, the outgoing side exclusive gate 116_OUTA116_OUTBOr when using a prepaid card in the gate for the fee payment corresponding to them, the discount equivalent to a road refund is performed. Discounts can also be made when paying in cash.
[0056]
In the embodiment, information such as advertisements is distributed using the Internet network 102 on the assumption that a mobile phone, a PDA (Personal Digital Assistant) or a portable computer is used as the user terminal 103. However, the present invention is not limited to this. Absent. For example, a similar service can be provided by using a communication terminal that can use a wireless local area network (LAN) or satellite communication.
[0057]
【The invention's effect】
  As described above, according to the invention described in claim 1, since the usage fee is collected every time the toll road is used, the fact of using the toll road is accounted for when debiting with a bank account. Managed reliably. Also, there is no need to increase the remaining amount of the prepaid card even when the toll road usage fee is settled using a prepaid card, so a method of punching holes in the prepaid card and displaying the balance Can be adopted as usual.Furthermore, since the amount of data to be distributed for advertisements is managed, the data distributed to the communication terminal unless the user responds promptly to the information provided and makes an active request for information acquisition It is highly likely that the amount will be relatively small and less than the reference data amount, so by setting the reference data amount appropriately, the person who just turned on the communication terminal can Can be excluded from discounts. Furthermore, in the present invention, management such as setting the total amount of data to be distributed according to the fee paid by the advertiser for the distribution of the advertisement becomes possible.
[0061]
  MoreClaim 1According to the described invention, information such as appropriate advertisements can be distributed to the communication terminal every time the vehicle reaches each area. Moreover, it is not necessary to switch the information to be distributed until the current position belongs to a new distribution area, and it is not necessary to control the distribution contents corresponding to each position information sent from the communication terminal. It will be simple.
[0062]
  AlsoClaim 2According to the described invention, it is possible to realize an economic principle that a discount rate can be increased for each road with many advertisers by adopting an independent profit system economically for each toll road. Moreover, since the discount amount is less than the usage fee of the corresponding toll road, it is possible to prevent the appearance of a person who travels meaninglessly on the toll road and earns a fee. Thereby, the effect of an advertisement can be made more reliable.
[Brief description of the drawings]
FIG. 1 is a system configuration diagram showing the overall configuration of an information distribution system in an embodiment of the present invention.
FIG. 2 is an explanatory diagram showing the relationship between a user terminal and an information distribution communication network used in this embodiment.
FIG. 3 is an explanatory diagram showing a relationship between a vehicle, a road, and an information distribution communication network in the present embodiment.
FIG. 4 is a flowchart showing a state of control of an entrance dedicated gate according to the present embodiment.
FIG. 5 is a flowchart showing the state of advertisement distribution control on the advertisement distribution center side in this embodiment.
FIG. 6 is a plan view showing an example of a menu displayed on the display unit on the user terminal side in the present embodiment.
FIG. 7 is a plan view of a display unit on which “(c) automatic information” is displayed in the present embodiment.
FIG. 8 is a flowchart showing the road use refund process shown in step S234 of FIG.
[Explanation of symbols]
101 Information distribution system
102 Communication network for information distribution
103 User terminal
104 Highway administrator
105 Financial institutions
106 Advertising distribution center
111 Display
112 Transceiver
113 processor
115 GPS satellites
116_INA116_INB  Entrance gate
116_OUTA116_OUTB  Departure gate
125 vehicles

Claims (2)

Use start position detecting means for detecting the use start position when the vehicle uses one specific toll road;
Use end position detecting means for detecting the use end position when the vehicle ends use of the specific one toll road;
Current position determining means for determining the current position of the communication terminal provided in the vehicle;
Different information is accumulated for each distribution area, and information including at least an advertisement for the communication terminal is distributed when the current position determined by the current position determination means belongs to a new distribution area. Information distribution means for switching to information according to the area and wirelessly distributing the information providing screen provided in the vehicle; and
An information reception amount measuring means for measuring the amount of data received between the use start position and the use end position by the information distribution means;
The data amount measured by the information reception amount measuring means is accompanied by the switching of the distribution area by the information distribution means when the operation of displaying the information providing screen from the use start position to the use end position is left unattended. Data amount comparison means for determining whether or not the total amount of received data exceeds ,
When the data amount comparing means determines that the sum of the data amounts is exceeded, the data amount comparing means comprises usage fee collecting means for discounting the toll road usage fee by a fixed amount and collecting it from the user of the communication terminal. Information distribution system.   2. The information distribution system according to claim 1, wherein the discount amount is an amount obtained from an advertising revenue obtained for one toll road as a revenue source, and is less than a use fee of the one toll road.

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