JP2009294860A - Road traffic system and information providing method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a road traffic system for achieving a useful service which provides a coordination of advertising information delivery and toll collection. <P>SOLUTION: In road traffic system where ETC (Electric Toll Collection) system is applied, there is provided a center system 30 which collects toll from a vehicle 10. The center system 30 delivers advertising information on goods for sale and/or services provided at a store 23 for users. The center system 30 is informed from the store 23 that a user has purchased any of the goods and services based on the advertising information delivered, and provides the user a discount to the toll for a road 20. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a road traffic system that realizes various services by using an information communication function with a vehicle traveling on an expressway, for example.

  2. Description of the Related Art In recent years, an automatic toll collection system called an ETC (Electronic Toll Collection) system is becoming widespread in the field of road traffic systems or intelligent transport systems (ITS), particularly on highways (toll roads).

  In the ETC system, an ETC in-vehicle device (hereinafter simply referred to as an in-vehicle device) mounted on a vehicle and dedicated roadside devices (ETC gates having radio equipment) installed at the entrance and exit of an expressway are wireless. It is possible to automatically charge a toll when the vehicle passes through the ETC gate through communication.

By the way, in the field of road traffic systems, various services have been proposed in addition to the automatic charging service of the ETC system. Specifically, there is a proposal that can distribute advertising information to a vehicle user and reduce the burden of the user's toll (see, for example, Patent Document 1). In addition, there is a proposal of a system that provides information such as traffic jams and events to a traveling vehicle (see, for example, Patent Document 2). Furthermore, there is a proposal of a variable fee billing system that increases or decreases the toll depending on the required travel time of the vehicle (see, for example, Patent Document 3). Alternatively, there is a proposal of a system that can order products sold at a store before arriving at a store along the road (see, for example, Patent Document 4).
JP 2004-334754 A JP 2004-199283 A JP 2002-216192 A JP 2003-090730 A

  In the field of road traffic systems, various services have been proposed in addition to the ETC system automatic billing service. Among such services, in particular, a service that links the distribution of advertisement information related to the use of products and services and fee processing such as discount processing of road tolls is useful. However, the method disclosed in Patent Document 1 only sets a discount amount according to the amount of data to be distributed. Further, the methods of Patent Documents 2 and 4 only provide information, and do not consider a mechanism related to cooperation with fee processing such as toll discount. On the other hand, the method of Patent Document 3 only discounts the toll according to the traffic jam situation, and does not consider the mechanism linked to the information distribution process.

  Accordingly, an object of the present invention is to provide a road traffic system capable of realizing a useful service in which advertisement information distribution and road toll fee processing are linked.

  A road traffic system according to an aspect of the present invention includes a communication means for performing wireless communication with an in-vehicle device attached to a vehicle, identification information for identifying a user of the vehicle, and a terminal used by the user Registration information for registering communication information for data communication with the device, and using the identification information and communication information registered in the registration means, advertisement information is sent to the terminal device used by the user. Distribution means for distribution, toll processing for executing toll collection processing for the road on which the vehicle travels based on the traffic information transmitted from the in-vehicle device, and charges based on advertisement information distributed by the distribution means And a fee processing means including processing.

  ADVANTAGE OF THE INVENTION According to this invention, the road traffic system which can implement | achieve the useful service which linked the distribution of advertisement information and the toll processing of the toll of a road using the information communication function with the vehicle which drive | works a highway etc., for example Can be provided.

  Embodiments of the present invention will be described below with reference to the drawings.

[First Embodiment]
(System configuration)
FIG. 1 is a diagram for explaining the configuration of a road traffic system to which an ETC system is applied, according to the present embodiment.

  This system is roughly divided into an ETC facility, a center system 30 and a store system 31 arranged on a highway 20 on which the vehicle 10 travels as shown in FIG. The ETC facilities are mainly an ETC gate (entrance roadside device) 21 disposed at the entrance of the expressway 20 and an ETC gate (exit roadside device) 22 disposed at the exit of the expressway 20.

  Each of the ETC gates 21 and 22 has a dedicated short range communication (DSRC) facility, and is connected to a center system 30 including a central information processing server of the ETC by wireless communication. Each ETC gate 21, 22 performs wireless communication with the vehicle-mounted device 11 installed in the vehicle 10 by the DSRC function. In the ETC system, when the vehicle 10 passes through the gate, the ETC gate 21 on the entrance side receives the ETC information transmitted from the vehicle-mounted device 11, and together with the ETC information, for example, an entrance toll gate name, an entrance passage time, and the like. The traffic information 110 is transmitted to the center system 30. Further, when the vehicle 10 passes through the gate, the ETC gate 22 on the exit side is located on the exit side such as the ETC information transmitted from the vehicle-mounted device 11, the traffic information on the entrance side, and the exit toll gate name and the exit passage time. Is transmitted to the center system 30.

  Here, the vehicle-mounted device 11 installed in the vehicle 10 uses an ETC card, reads ETC information recorded on the ETC card, such as an ETC card ID and billing information, and installs a built-in wireless communication module. To the ETC gate 21 on the entrance side. The vehicle-mounted device 11 writes traffic information such as the entrance toll gate name and entrance passage time transmitted from the ETC gate 21 to the ETC card. Further, the vehicle-mounted device 11 writes the billing information based on the fee collection information transmitted from the ETC gate 22 on the exit side to the ETC card.

  In the ETC system as described above, the center system 30 according to the present embodiment executes toll collection processing related to the toll for the vehicle 10, and distributes advertisement information 120, which will be described later, and toll processing based on the advertisement information. In the case of advertising fee collection processing and toll discount processing. The center system 30 registers the registration information 100 transmitted from the user (user) of the vehicle 10 from the terminal device 12 such as a personal computer or a mobile phone, specifically, the user's mobile phone address and preference information in the database. . Here, the preference information is information indicating a user's preference related to purchase of a product or use of a service.

  The store system 31 is provided in each store 23 installed in the service area (SA) and parking area (PA) of the expressway 20. The store system 31 is a system linked (130) with, for example, a register (POS system) that performs payment processing of charges according to purchase of goods and use of services. The store system 31 has a function of creating sales information 140 that accompanies a user's purchase of a product or use of a service, and transmits it to the center system 30 by wireless communication. The store system 31 has a function of transmitting information 150 for paying an advertisement fee to an administrator (road manager) 32 of the road traffic system (including the ETC system) of the present embodiment.

(System operation)
The operation of the system of this embodiment will be described below with reference to the conceptual diagram of FIG. 2 and the flowchart of FIG.

  As described above, the system of the present embodiment will be described later in conjunction with the ETC system that automatically performs non-stop toll collection processing on the vehicle 10 traveling on the toll road that is the expressway 20. Distribution of advertising information and related fee processing (acquisition of advertising fees and discount processing of tolls) are executed. In addition, description is abbreviate | omitted about the detailed process sequence of an ETC system.

  In the present system, as shown in FIG. 1, the center system 30 registers the registration information 100 transmitted from the terminal device 12 such as a personal computer or a mobile phone from the user of the vehicle 10 in the database 300. As shown in FIG. 2, an ETC card ID, a parent card ID, a mobile device address, and preference information are registered in the database 300 as registration information 100.

  The parent card ID is ID information of a payment card, for example, a credit card, for paying a fee by purchasing a product at the store 23 or using a service. The parent card ID includes a case of a parent card of an ETC card and a case of a card that is not. The mobile device address is an address of a user's contact information such as a mobile phone. In addition to the mobile phone, the mobile device may be a PND (portable car navigation device) or a car navigation device installed in the vehicle 10.

  Next, as shown in step S <b> 1 of FIGS. 2 and 3, when the vehicle 10 driven by the user passes through the ETC gate 21 on the entrance side of the highway 20, the ETC gate 21 is transmitted from the vehicle-mounted device 11. The ETC information is received and transmitted to the center system 30 together with traffic information 110 such as an entrance toll gate name and entrance passage time. The center system 30 acquires an ETC card ID, and acquires registration information 100 including a parent card ID, a mobile device address, and preference information from the database 300 based on the ETC card ID (step S2).

  Next, the center system 30 edits advertisement information for promoting products and services sold at the store 23 installed in the SA or PA of the expressway 20 in consideration of the acquired user preference information. And create. The store 23 means a store operated by a business operator who has a contract for distribution of advertisement information with a road operator that operates and manages the road traffic system (including the ETC system) of the present embodiment. . The center system 30 distributes the created advertisement information to the acquired mobile phone address, for example (step S3).

  In the vehicle 10 traveling on the highway 20, the user's mobile phone receives the advertisement information distributed by the center system 30 (step S4). Thereby, the user can confirm the distributed advertisement information on the screen of the mobile phone. In this case, it is assumed that the advertisement information includes an advertisement for a product corresponding to the information (b) included in the preference information registered in the center system 30 in advance. It is assumed that the user visits the store 23 that sells the product with the vehicle 10 and purchases the product (YES in step S5).

  When the user passes through the ETC gate 22 on the exit side of the highway 20 without coming to the store 23, the center system 30 performs normal ETC processing, that is, calculation of tolls for vehicles and charge processing. Automatically executed (NO in step S5, S11, S12).

  In the store 23, the store system 31 cooperates with the register (POS system), creates sales information (purchase information here) 140 when the user purchases a product, and transmits it to the center system 30 by wireless communication (step S6). ). The center system 30 compares the card ID included in the purchase information with the parent card ID registered in the database 300 to confirm whether or not the purchaser of the product is a registered user ( Step S7). By this collation processing, the center system 30 can recognize the relationship between the advertisement information created and distributed based on the user preference information (b) and the purchase of the product at the store 23.

  Next, when the user's vehicle 10 passes through the ETC gate 22 on the exit side, the center system 30 executes toll calculation including calculation of toll due to normal ETC processing (step S8). Specifically, as shown in FIG. 2, the center system 30 calculates a regular toll (2,800 yen) and discounts related to product purchases at the store 23 based on advertisement information distribution. Perform the calculation. This discount calculation is a calculation for calculating an actual user's toll (individual burden) using the charge (part of the advertisement) of the store 23 associated with the distribution of the advertisement information as a discount. Here, if the burden fee of the store 23 is 28 yen, the center system 30 calculates the personal burden fee (2,772 yen) obtained by discounting the discount amount (28 yen) from the regular toll (2,800 yen). To do.

  The center system 30 informs the road operator of the calculated toll information (regular toll, store 23 charge, personal charge) (step S9). As shown in FIG. 2, the road operator executes a billing process (step S10). That is, a process of charging the user with a personal fee (2,772 yen) discounted from a toll due to normal ETC processing is performed through a credit company. In addition, the store 23 is charged for the advertising fee including the fee (28 yen) of the store 23 and the sponsor fee. The billing process performed by the road operator may be automatically executed by the center system 30.

  As described above, according to the system of the present embodiment, regular toll collection processing by normal ETC processing can be automatically performed, and purchase of goods at the store 23 based on distribution of advertisement information can be performed. When the service is used, a service for discounting the toll for the user can be realized. In this service, a part of the advertising fee associated with the sales at the store 23 based on the distribution of the advertising information is set as a burden fee of the store 23, and this burden fee is discounted from the toll as a discount amount.

  Accordingly, in the system of the present embodiment, for example, using the information communication function with a vehicle traveling on a highway or a toll road, the distribution of advertising information and the toll processing of the road toll are linked. Useful services can be realized. Specifically, services such as discounts on tolls for users, advertisements for stores by distributing advertisement information, and revenues from advertisement charges for road operators can be realized.

[Second Embodiment]
FIG. 4 is a block diagram for explaining a configuration of a road traffic system according to the second embodiment. FIG. 5 is a flowchart for explaining the operation of the system of this embodiment. In the configuration of the road traffic system of this embodiment, the basic elements such as the ETC facility, the center system 30, and the store system 31 are the same as those of the system of the first embodiment shown in FIG. A description thereof will be omitted.

  Hereinafter, the configuration and operation of the system of this embodiment will be described with reference to the flowcharts of FIGS. 4 and 5.

  When the vehicle 10 driven by the user passes through the ETC gate 21 on the entrance side of the highway 20, the ETC gate 21 receives the ETC information transmitted from the vehicle-mounted device 11, and the entrance toll gate name, entrance passage time, etc. It transmits to the center system 30 with the traffic information 110 (step S21). When the center system 30 receives information from the ETC gate 21 on the entrance side, the center system 30 transmits the advertisement information 200 described above to the ETC gate 21 (step S22).

  As described above, this advertising information is based on the user preference information registered in the database 300 of the center system 30 in advance, and the products sold at the stores 23 installed in the SA and PA of the expressway 20 Information compiled and created to promote the service. The vehicle-mounted device 11 of the vehicle 10 receives the advertisement information from the ETC gate 21 and stores it in the internal storage device (step S23). In addition to the vehicle-mounted device 11, the user may be configured to receive advertisement information transmitted from the center system 30 using the above-described mobile phone.

  Next, when the vehicle 10 approaches the store 23 that sells products or services included in the advertisement information, for example, the store system 31 of the store 23 uses the information transmission function to send a message related to the advertisement information using the voice information 210 as the vehicle-mounted device. 11 is notified. Specifically, the vehicle-mounted device 11 is a message such as “received the discount information of the SA restaurant. Specifically, please check the advertisement information received after stopping at the SA”.

  When the user of the vehicle 10 hears the message from the vehicle-mounted device 11, the advertisement information transmitted from the center system 30 can be displayed on the screen of the vehicle-mounted device 11 and the advertisement content can be confirmed. Here, it is assumed that the advertisement information indicates a dish item for which the toll is discounted in the menu of the restaurant which is the store 23. It is assumed that the user visits the restaurant 23 and orders a discount target dish (YES in step S24).

  When the user passes through the ETC gate 22 on the exit side of the expressway 20 without visiting the restaurant 23, the center system 30 performs normal ETC processing, that is, calculation of tolls for vehicles and billing processing. It is automatically executed (NO in step S24, S27, S28).

  The store system 31 of the restaurant 23 cooperates with the register (POS system), and when the user pays the fee with the parent card ID registered in the database 300, the store visit information 220 is transmitted to the center system 30 by wireless communication. (Step S25).

  The center system 30 checks the card ID included in the store visit information 220 and the parent card ID registered in the database 300 to confirm whether or not the user is registered in the database 300. By this collation processing, the center system 30 can recognize the relationship between the advertisement information created and distributed based on the user preference information (b) and the user who visited the restaurant 23.

  Next, the center system 30 executes discount processing similar to that of the system of the first embodiment described above. That is, when the user's vehicle 10 passes through the ETC gate 22 on the exit side, the center system 30 executes toll calculation including calculation of toll due to normal ETC processing. Specifically, the center system 30 executes a discount calculation in which a part of the advertising fee from the restaurant 23 is discounted based on the distribution of the advertising information along with the calculation of the regular toll.

  The center system 30 notifies the road operator of the calculated toll information (regular toll, restaurant 23 fee, personal fee). The road operator executes a charge billing process. That is, a process of charging the user with a personal burden fee discounted from a toll due to normal ETC processing is performed via a credit company. Further, the advertising fee including the burden fee and the sponsor fee is charged to the restaurant 23 (step S26). The billing process performed by the road operator may be automatically executed by the center system 30. Here, the store system 31 has a function of transmitting information 230 for paying the advertisement fee to the road manager 32 of the road traffic system of the present embodiment.

  As described above, with the system according to the present embodiment, regular toll collection processing by normal ETC processing can be automatically performed, and the use of the service of the store 23 based on the distribution of advertisement information ( In this case, when a restaurant dish order is made, a service for discounting the toll for the user can be realized. Therefore, as in the first embodiment, for example, the use of an information communication function with a vehicle traveling on a highway or a toll road, for example, is useful for linking advertisement information distribution and road toll processing. Services can be realized. Specifically, services such as discounts on tolls for users, advertisements for stores by distributing advertisement information, and revenues from advertisement charges for road operators can be realized.

  Note that the present invention is not limited to the above-described embodiment as it is, and can be embodied by modifying the constituent elements without departing from the scope of the invention in the implementation stage. In addition, various inventions can be formed by appropriately combining a plurality of components disclosed in the embodiment. For example, some components may be deleted from all the components shown in the embodiment. Furthermore, constituent elements over different embodiments may be appropriately combined.

The block diagram for demonstrating the structure of the road traffic system regarding the 1st Embodiment of this invention. The conceptual diagram for demonstrating operation | movement of the system regarding this embodiment. The flowchart for demonstrating operation | movement of the system regarding this embodiment. The block diagram for demonstrating the structure of the road traffic system regarding 2nd Embodiment. The flowchart for demonstrating operation | movement of the system regarding 2nd Embodiment.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 ... Vehicle, 11 ... Onboard equipment, 12 ... Terminal device, 20 ... Expressway,
21 ... ETC gate on the entrance side, 22 ... ETC gate on the exit side, 23 ... Store,
30 ... Center system, 31 ... Store system, 300 ... Database.

Claims (11)

A communication means for performing wireless communication with an in-vehicle device attached to the vehicle;
Registration information for registering identification information for identifying a user of the vehicle, and communication information for performing data communication with a terminal device used by the user;
Distribution means for distributing advertisement information to a terminal device used by the user using the identification information and communication information registered in the registration means;
Toll processing means including toll processing for executing toll collection processing for the road on which the vehicle travels based on the toll information transmitted from the in-vehicle device, and toll processing based on advertisement information distributed by the distributing means A road traffic system characterized by comprising: Means for receiving sales information transmitted from a store selling the product or service when the user purchases the product advertised with the advertisement information or uses a service;
The fee processing means executes a discount process for a user's toll calculated by the toll processing based on the sales information, and executes a toll collection process for the discounted toll. 1. The road traffic system according to 1. When the user visits a store that sells the product or service advertised with the advertising information, the user has means for receiving store visit information transmitted from the store,
The road traffic system according to claim 1, wherein the fee processing means executes an advertising fee collection process for the store based on the store visit information. The registration means includes means for registering the user preference information together with the identification information and communication information,
The said delivery means contains the means to edit the advertisement information for advertising goods or service based on the said user's preference information, The any one of Claims 1-3 characterized by the above-mentioned. Road traffic system. The delivery means includes
When the traffic information is received from the in-vehicle device by the communication means, the identification information and the communication information registered in the registration means are used to identify the user corresponding to the in-vehicle device, and the user The road traffic system according to any one of claims 1 to 4, wherein advertisement information is distributed to a terminal device to be used. The terminal device is a terminal device having a data communication function including an electronic mail function,
The road traffic system according to any one of claims 1 to 5, wherein the registering unit registers a communication address of the data communication function as the communication information. A communication means provided at an entrance and an exit of a toll road, and performing wireless communication with an in-vehicle device attached to a vehicle traveling on the toll road;
Central processing means for performing toll collection processing with the user of the vehicle based on the traffic information transmitted from the in-vehicle device by the communication means,
The central processing means is
Registration information for registering identification information for identifying a user of the vehicle, and communication information for performing data communication with a terminal device used by the user;
Distribution means for distributing advertisement information for advertising a product or service to a terminal device used by the user using the identification information and communication information registered in the registration means;
Means for receiving sales information transmitted from the store that sells products or services advertised in the advertising information, the store being installed within the range of the toll road;
When the user purchases a product advertised with the advertisement information or uses a service, a process of discounting a certain amount for the toll of the user is executed based on the sales information transmitted from the store And a road traffic system. In the central processing means,
The registration means includes means for registering the user preference information together with the identification information and communication information,
8. The road traffic system according to claim 7, wherein the distribution means includes means for editing advertisement information for advertising a product or service based on the user preference information. The terminal device is a terminal device having a data communication function including an electronic mail function,
The road traffic system according to any one of claims 7 and 8, wherein the registration unit registers a communication address of the data communication function as the communication information. Applied to a road traffic system that performs wireless communication with an in-vehicle device attached to a vehicle, and executes a toll collection process for a road on which the vehicle travels based on traffic information transmitted from the in-vehicle device A method of providing information,
The road traffic system includes registration means for registering identification information for identifying a user of the vehicle, and communication information for performing data communication with a terminal device used by the user,
A step of distributing advertisement information to the terminal device used by the user using the identification information and the communication information registered in the registration means when the traffic information transmitted from the in-vehicle device is received; When,
Receiving sales information transmitted from the store when the user purchases the product or uses the service in a store selling the product or service advertised with the advertisement information;
And a step of executing a process of discounting a fixed amount for the toll of the user based on the sales information. Applied to a road traffic system that performs wireless communication with an in-vehicle device attached to a vehicle, and executes a toll collection process for a road on which the vehicle travels based on traffic information transmitted from the in-vehicle device A method of providing information,
The road traffic system includes registration means for registering identification information for identifying a user of the vehicle, and communication information for performing data communication with a terminal device used by the user,
A step of distributing advertisement information to the terminal device used by the user using the identification information and the communication information registered in the registration means when the traffic information transmitted from the in-vehicle device is received; When,
Receiving the store visit information transmitted from the store when the user visits a store selling the product or service advertised in the advertisement information;
And a step of executing an advertising fee collection process for the store based on the store visit information.

Images